C O L D W E L L B A N K E R PA R A D I S E
Global Luxury Menu
LUXURY LISTING MARKETING PROGRAM
$3,000
$500,000 TO $1,000,000 GLOBAL LUXURY PACKAGE
Includes
Value • Global Luxury yard sign, installed and removed from the yard (sign provided by the agent) • Enhanced Listing with additional description fields in: Coldwellbanker.com and placement on: coldwellbankerluxury.com • Professional photos with choice of approved photographers • Brochure - 20 quality, 2 page brochures on heavy stock, folds to 8 1/2” x 11” • Featured Property ad and write up in Tropical Home Magazine • At least six featured Property ads in ither 32963, The Beachsider or Real Estate Registry
$500,000 to $1,000,000
Photography Package 5 Exterior Photos 20 Interior Photos 5 Drone/Aerial Photos Matterport or 360 Virtual Tour Based on 1,000 square feet, $100 per additional square foot
• Stand alone article in Coldwell Banker Paradise’s Blog with links to property website • Unique post on Coldwell Banker Paradise’s Global Luxury Facebook Page with links to property website: www.facebook.com/cbpgloballuxury • Post to Coldwell Banker Paradise’s Instagram account with links to property website • Brokers Open Invitation designed and emailed to top performing agents in the $500k+ price range for market area • New Listing Property Flyer emailed to top performing agents in the $500k+ price range for market area • Email Featured property flyer targeted to top performing agents in the wealthiest zipcodes throughout Florida
$6,000
$1,000,000 +
Value • Global Luxury yard sign, installed and removed from the yard (sign provided by the agent)
GLOBAL LUXURY PACKAGE
• Enhanced Listing with additional description fields in: Coldwellbanker.com and placement on: coldwellbankerluxury.com • Professional photos with choice of approved photographers
Includes
• Brochure - 50 quality, 2 page brochures on heavy stock, folds to 8 1/2” x 11” • Featured Property ad and write up in Tropical Home Magazine • At least twelve featured Property ads in ither 32963, The Beachsider or Real Estate Registry, Indian River Magazine or Vero Beach Magazine • Stand alone article in Coldwell Banker Paradise’s Blog with links to property website
$1,000,000+
Photography Package 10 Exterior Photos 25 Interior Photos 10 Drone/Aerial Photos Matterport or 360 Virtual Tour Based on 2,000 square feet, $100 per additional square foot
• Unique post on Coldwell Banker Paradise’s Global Luxury Facebook Page with links to property website: www.facebook.com/cbpgloballuxury • Post to Coldwell Banker Paradise’s Instagram account with links to property website • Brokers Open Invitation designed and emailed to top performing agents in the $500k+ price range for market area (followed by email invitation/reminder) • 500 Brochures mailed to affluent homeowners in market area • Email Broadcast via Wealth Engine for up to 1,000 targeted High Net Worth individuals using up to four selection criteria • Targeted Facebook & Instagram Ad Campaign, runs for 30 days, sent to affluent consumers identified by Coldwell Banker’s Cx • Email Featured property flyer targeted to top performing agents in the wealthiest zipcodes throughout Florida
For Listings $500,000 to $1,000,000
Targeted Marketing Choose ONE of the following • 250 Oversized glossy postcards sent to affluent homeowners in the market area • Targeted Facebook ad campaign sent to affluent consumers identified by Coldwell Banker’s CBx product
A La Carte Items • Video $100 • Video with aerial shots and drone action $150 • Additional postcards at .60 each • Targeted Facebook and Instagram Campaigns $20 and up
• For Listings $1,000,000+
A La Carte Items • 1/4 Page ad in Homes & Estates WSJ Supplement, $450 (June, December) • 360º Virtual Tour or Matterport 3D Tour: $125 • Additional brochures 85¢ each
Advertising Media Kit 2018
WHERE EXCELLENCE LIVES PA R A D I S E
LOCAL SALES & MARKETING
Tropical Home Magazine The Source for Luxury Living in the Tropics
Contains listings for homes priced at $500,000 or more in the Space & Treasure Coast. Articles of interest about luxury products, trends & lifestyles. Published Quarterly
Targeted Distribution 20,000 Print Circulation 8,000 Distributed to Airports, Newsstands, Offices & at Select Events 5,000 Mailed to Specially Selected HNW Households Nationally (Those likely to move to Florida) 7,000 Mailed to HNW Households on the Vero Beach Barrier Island Median Home Value $765K+
LOCAL SALES & MARKETING
Vero Beach Magazine & Indian River Magazine Reaching Affluent Readers on the Space & Treasure Coast
Each publication is broadly distributed (20K+) to their respective communities (many on the barrier Island) Most are mailed directly into the homes in affluent communities.
Coldwell Banker Paradise has negotiated premium locations for our ads in each publication.
Vero Beach 32963 is mailed free to all 11,000+ residences and businesses in zip code 32963 – the highest median net worth zip code in Florida. Copies of our print edition are available at newsstands, leading hotels and restaurants on the Vero Beach barrier island, and arrive in residential mailboxes each week on Thursdays and Fridays.
The Melbourne Beachsider is a community newspaper mailed each week to 13,000 homes and businesses in zip codes 32951, 32903, and 32937. It provides hyperlocal coverage of Brevard’s barrier island, from the Sebastian Inlet in the south up through the communities Melbourne Beach, Indialantic, Indian Harbour Beach, Satellite Beach, and including the south end
Homes & Estates Magazine Total Readership: 200,000+ print, 50,000+ digital Four respected names in luxury Coldwell Banker Global Luxury, The Wall Street Journal, Unique Homes and Wealth Engine - Bringing you an Unparalleled Opportunity for Marketing Your High End Listings