Global Luxury Listing Presentation

THE COLDWELL BANKER GLOBAL LUXURYSM PROGRAM

PARADISE

When the prestige of the Coldwell Banker® name aligns with the expertise of some of today’s leading luxury real estate marketing masters and the reach of an international network in 43 countries and territories, the extraordinary is possible.

BRAND POWER GLOBAL CONNECTIONS A LUXURY LEADER MARKETING MASTERS This is the Coldwell Banker Global LuxurySM program at its essence.

LOCAL SALES & MARKETING BRINGING LUXURY TO LIFE WITH SEAMLESS REPRESENTATION

LOCAL SALES & MARKETING

Joe Tumolo, REALTORÂŽ

COLDWELL BANKER PARADISE Joe Tumolo is a top-producing luxury property specialist with Coldwell Banker Paradise on the Treasure Coast of Florida. He believes the home selling experience should be personal, memorable, and flawless. Joe is the ultimate professional with great attention to detail and customer service.

When working with sellers, Joe offers the most comprehensive strategy for marketing and selling homes using cutting-edge technology, such as HD video, HDR photography, drone aerial footage and targeted social media. As a Certified Pricing Strategy Advisor (PSA) he will give you a precise market analysis that will maximize the sale price and lower the days on the market.

LOCAL SALES & MARKETING

Joe Produces Results

COLDWELL BANKER PARADISE Joe Tumolo represents world class lifestyles on the Treasure Coast. He recognizes that each city on the Treasure Coast is unique and offers a variety of choices for people from all over the world. He gives luxury service to all world class lifestyles from moderately priced to ulltra luxury properties.

He has represented clients on both the buying and selling sides and being well versed on all aspects of the transaction his expertise is critical to his clients. His goal is to make sure his clients feel fully satisfied once the transaction is final.

Joe Tumolo finds that he has built great friendships and clients for life through his attention to detail and communication skills.

LOCAL SALES & MARKETING

PROFESSIONAL PHOTOGRAPHY/VIDEOGRAPHY Joe Tumolo believes in using professional quality photography, videography and 3D technology that captures the architectural integrity and character of a property. Joe has cultivated relationships with local photographers and videographers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light to affluent buyers.

LOCAL SALES & MARKETING

DIGITAL FOOTPRINT Our personal network comprises leading affiliated agents and affluent clients all over the world. As our client, you will have privileged access to this exclusive database through targeted email marketing efforts and social media campaigns for the duration of your property’s time on the market.

FLColdwellBanker.com 29,000 average monthly visits 40,000 average unique visitors 120,000 average number page views

SOCIAL MEDIA Facebook | Instagram Linkedin | Pintrest Youtube

EMAIL MARKETING Sent Weekly Total Distribution Thousands to Affluent Consumer Databases

LOCAL SALES & MARKETING

PROPERTY MARKETING MATERIALS Information believed to be accurate but is for REFERENCE only. ®, TM and SM are licensed trademarks to Coldwell Banker Real Estate Corporation. An Equal Opportunity Company. Equal Housing Opportunity Each Coldwell Banker® Office is Independently Owned and Operated.

FLCOLDWELLBANKER.COM

Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile experience of holding a beautiful brochure or a Joseph.Tumolo@CBParadise.com

COLDWELL BANKER PARADISE, N. HUTCHINSON ISLAND, 4007 HWY A1A., FL 34949

908-528-3381

REALTOR ®

3 BEDROOMS, 2 BATHROOMS, $535,000

printed invitation in their hands. From direct mail campaigns and open house programs to displays in other local affiliated Coldwell Banker Paradise JOSEPH TUMOLO

3000 N HIGHWAY A1A 5C, HUTCHINSON ISLAND, FL 34949

offices, these elements are crucial to marketing your property.

PARADISE

•

RENAISSANCE

Welcome! on the River

SPONSORED BY:

Megan Windle 772-485-2792

SPONSORED BY:

Kim Ullrich 561-212-3849

Penthouse 6 Offered at $605,900

Condominium 412 Offered at $500,000

Condominium 404 Offered at $379,900

• 3 Bedrooms | 3 Bathrooms • 2,195 square feet

• 3 Bedrooms | 3 Bathrooms • 1,985 square feet

• 3 Bedrooms | 2 Bathrooms • 1,369 square feet

Represented by Joseph Lucas & Joseph Tumolo

Represented by Joseph Lucas & Joseph Tumolo

Represented by Hoyt. C. Murphy, Jr. & Peggy Murphy

JOSEPH LUCAS 772-971-3910

JOSEPH TUMOLO 908-528-3381

HOYT C. MURPHY, JR. 772-971-7424

PEGGY MURPHY 772-370-1135

WHERE EXCELLENCE LIVES PARADISE

3000 N HIGHWAY A1A 5C, HUTCHINSON ISLAND, FL 34949 3 BEDROOMS, 2 BATHROOMS, $535,000

LOCAL SALES & MARKETING

COMPANY PUBLICATIONS Tapping into your local affluent audience.

LOCAL SALES & MARKETING

PRINT ADS Joe will leverage the long-term relationships he has with local media outlets to bring your property to the attention of those affluent buyers who just may happen to be in your own backyard.

LOCAL SALES & MARKETING

BROKER-TO-BROKER NETWORKING BROKER PREVIEW

BROKER OPEN HOUSE

DISTRIBUTION OF MATERIALS

Your property may be registered as part

To ensure that your property is top of

of a weekly preview inviting the area’s top

mind in the local real estate community,

Property marketing materials,

brokers to tour your property for an agreed

a VIP list of top-performing brokers will

including but not limited to

period of time.

be invited to a private reception at your

postcards, flyers and brochures,

home.

will be distributed through the Coldwell Banker Global Luxury network to keep the broker community informed.

LOCAL MARKET TREASURE COAST FLORIDA

LOCAL SALES & MARKETING

Joe Tumolo, REALTOR® TREASURE COAST

The Treasure Coast is now a world renown destination that draws from all areas of the nation, as well as internationally, known for its’ rich history and appeal.

Because of its’ noteriety as a vacation and second home community, this area is the place to be.

Martin County 229 properties over 1 million 103 properties over 2 million Highest Price Home $18 million St Lucie County 61 properties over 1 million 11 properties over 2 million Highest Priced Home $3 million

LOCAL MARKET

MARKET EVALUATION The best price obtainable for your home will ultimately be determined by the dynamics of the market, including such factors as: 1. Location 2. Buyer Demand 3. Financing If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.

LOCAL MARKET

MARKET EVALUATION Overpricing drawbacks are numerous and rarely to your benefit.

• Pricing your property higher than comparable

• Agents will miss showing your property to potentially

properties may actually help sell another property

qualified buyers because your home is out of their

more quickly than yours.

client’s price range.

• Overpricing may attract the wrong buyers.

LOCAL MARKET

JOE TUMOLO Joe Tumolo is a top-producing real estate agent with Coldwell Banker Paradise located on the Treasure Coast of South Florida. As a full-time, dedicated real estate professional, Joe understands the unique challenges that face both buyers and sellers in our market and knows how to overcome them. In addition, the Coldwell Banker brand is the #1 most-visited real estate brand online, designed to engage, inform, and connect with today’s home buyers and sellers.

Joe has built his reputation on advocating for clients while negotiating the best possible results and offering an exceptional customer experience based on trust, integrity, and ethics.

Joe relocated from New Jersey to Florida and settled on the Treasure Coast after graduating from Indian River State College with a Bachelors Degree in Business & Marketing. He is now able to enjoy the year-round activities he loves such as golf, boating, scuba diving, and fishing!

LOCAL MARKET

JOE TUMOLO

JOE TUMOLO, Realtor® Joe.Tumolo@CBParadise.com 908-528-3381 FloridaRealtorJoeTumolo.com

LOCAL MARKET

EXPERT REPRESENTATION “Joe came recommended through another realtor after they had a difficult time getting potential clients through the door. For the type of property we were selling we needed some non-traditional methods as well as some aggressive advertising. Joe came through with flying colors. This is my 6th property I have sold and I truly have not seen any realtor work as hard as he did to make sure the property received the exposure it needed as well as presented the way it needed to be.

Always professional, always communicated with us at least every few days and wasn’t afraid to tell us what the market was supporting. If you are in the market for a solid realtor who will work their tail off for you then look no further than Joe. He will deliver.” - DAVE H.

“After going through multiple realtors I finally found Joe Tumolo and I am so thankful that I did. Other realtors failed to deliver when it came to selling my luxury oceanfront condo. From day one Joe Tumolo went above and beyond to get the job done. He laid out a detailed marketing strategy and fully executed it. Joe didn’t rest until the job was done. He ultimately was the realtor that found a buyer to purchase my condo. He was always professional, caring, and patient with me as a client. I highly recommend Joe as a Realtor!” - ROSEMARIE S.

BRAND POWER

A NAME THAT COMMANDS INSTANT RESPECT AND TRUST THE WORLD OVER

BRAND POWER

A CENTURY OF “FIRSTS” The Coldwell Banker brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Fransico’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart home technology.

1906 Two visionaries establish Coldwell Banker

1933

1980

2010

2012

2016

2017

2018

2019

For the first time, prized estates are marketed through motion-picture technology

Coldwell Banker unveils an elite luxury marketing program

Coldwell Banker becomes the first real estate company to launch a YoutTube channel

The luxury real estate website wins award for design and functionality

Coldwell Banker collaborates with tech companies to introduce the first smart home staging kit

A new era of luxury real estate beings with the Coldwell Banker Global Luxury program

The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising & Marketing Association (NJCAMA)

Coldwell Banker affiliated agents handled 27,595 transaction sides of homes priced at $1 million or more in 2019 - more than any other national real estate brand.

GLOBAL CONNECTIONS

CROSSING OCEANS, CONTINENTS AND LANGUAGE BARRIERS

GLOBAL CONNECTIONS

POWER IN NUMBERS The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.

93,400

3,000

43

AFFILIATED SALES AGENTS

OFFICES

COUNTRIES

A LEADER IN LUXURY

EXCEEDING EXPECTATIONS AND CREATING EXCEPTIONAL EXPERIENCES

GLOBAL CONNECTIONS

SUCCESS BY THE NUMBERS The Property Specialists aligned with the Coldwell Banker Global Luxury program are masters at their profession, ranking among the best in the world by

$144.4

27,595

$1.9

$7.3

MILLION

SIDES

MILLION

BILLION

in sales each day*

2019 $1 MILLION + transaction sides

2019 average sales price of $1 MILLION+ transaction sides

2019 Top Agents and Teams Sales Volume**

* Average daily sales. Data based on totla closed and recorded buyer and seller transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker franchise system for the calendar year 2019. USD$ ** Source 2019 Real Trends 1000

A LEADER IN LUXURY

LANDMARK SALES AND LISTINGS Showcasing a decade of distinctive real estate:

2017

The Malibu Castle Malibu Listed at $84 million Villa Swalettina Roquebrune Cap-Martin, France Listed at $84 million

2018

The Chartwell Bel Air Listed at $195 million The Beverly House Beverly Hills Listed at $135 million Le Belvedere Los Angeles Listed at $56 million

2019

The Manor Holmby Hills Sold for $120 million

MARKETING MASTERS

BRINGING A NEW STANDARD BY WHICH MANY OF THE WORLD’S FINEST ESTATES ARE BOUGHT AND SOLD

MARKETING MASTERS

360° MARKETING APPROACH The Coldwell Banker Global Luxury program offers an impressive global stage from which to showcase your home. Coldwell Banker Property Specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.

MARKETING MASTERS

EXPANSIVE ONLINE SYNDICATION Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, NYTimes.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global.

COLDWELLBANKERLUXURY.COM

ColdwellBanker.com automatically syndicates listings to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.

MARKETING MASTERS

ELITE INTERNATIONAL SYNDICATION The Coldwell Banker Global Luxury program has partnered with some of the world’s most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.

LISTHUB GLOBAL

THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK The Listhub Global site automatically publishes property listings to leading real estate sites around the world, such as China's Fang, the United Kingdom's Rightmove and India's 99acres.

100 76.6 million

portals potential buyers

60+ 16

countries language translations

MARKETING MASTERS

COLDWELLBANKERLUXURY.COM

The Coldwell Banker Global Luxury ® website connects an affluent audience to some of the world’s finest homes. From golf course properties to oceanfront estates, the website’s cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers the ability to tailor their user experience. A built-in referral network for Property Specialists’ exclusive use links them to the other high-end real estate professionals locally and around the world.

•

1 in 5 visitors to the Coldwell Banker Global Luxury

•

Opportunities to host high resolution photography, 3-D videos,

website are international

home tours, content, floor plans and more. The listings include

•

15,000+ luxury property listings across the globe

a beautifully developed digital marketing package, and can be

•

$19+ billion in listing dollar volume

"followed" by other agents, increasing visibility.

MARKETING MASTERS

MOBILE MARKETING The Coldwell Banker ® brand has long regarded mobile marketing as the future of luxury. Expertise in the mobile space has led to the

creation of a unique suite of products designed to give Property Specialists the ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go.

• The standard of mobile: All Coldwell Banker websites feature responsive design, fully optimized for mobile.

• Coldwell Banker mobile app: Delivers rich media and video integration, attracting affluent buyers seeking exceptional properties.

MARKETING MASTERS

COLDWELL BANKER GLOBAL LUXURYSM BLOG

The Coldwell Banker Global Luxury ® blog offers an international look into luxury and style through the eyes of some of today’s leading voices, visionaries and style-setters.

100+

300+

1+

T H O U S A N D

T H O U S A N D

M I L L I O N

affluent subscribers

annual page views

monthly social media reach

MARKETING MASTERS

SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under Coldwell Banker Global LuxuryÂŽ banner are among the most widely used sites today, delivering a unique perspective on the fine living and the fine homes all over the world.

52

80

93

278

M I L L I O N

M I L L I O N

T H O U S A N D

T H O U S A N D

video views on Facebook and YouTube

social engagements with brand content

followers on Twitter

Facebook followers*

80%

of affluent consumers used social media in the past year*

Data sourced from Coldwell Banker Real Estate social platforms - Facebook, YouTube, Twitter, Coldwell Banker Global Luxury blog. Analytics pulled through 12/2019. *Combined total of Coldwell Banker Real Estate and Coldwell Banker Global Luxury profiles.

MARKETING MASTERS

STRATEGIC MEDIA PARTNERSHIPS Having a world-renowned name means being able to cultivate elite strategic alliances with some of the most influential media publications. These rich business relationships give you a distinct advantage in the competitive global marketplace and help ensre your property’s exposure to affluent readers around the world.

MARKETING MASTERS

HOMES & ESTATES There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home - all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global LuxuryÂŽ program.

Distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.

MARKETING MASTERS

HOMES & ESTATES READERSHIP

Total Annual Reach*

1.1 MILLION

GLOBAL PRINT EDITION

150,000+

100,000+

•

Direct mail to high-net-worth individuals with a minimum property value of $2 million and $25 million net worth, and top clients of Coldwell Banker affiliated agents ®

•

Placement on select newsstands in the U.S., Canada, Mexico, Europe, Asia, the Middle East, Australia and South America

•

Distribution to Coldwell Banker affiliated offices worldwide and top clients of Coldwell Banker affiliated agents

•

Insertion into Unique Homes magazine, which has a readership representing more than 80 countries

T H E W A L L S T R E E T J O U R N A L S U P P L E M E N TA L E D I T I O N

200,000+ PER ISSUE

•

Insertion into the Friday edition of The Wall Street Journal in the following metro areas: Boston, New York, Chicago, Miami, Los Angeles, Santa Barbara, Orange County, San Diego and San Francisco

•

Direct mail to WealthEngine's Demi-Billionaire List, ultra-high-net-worth (UHNW) individuals and top clients of Coldwell Banker agents

Placement in first-class member lounges for more than 30 international and domestic airlines

* Combined print and digital publications

D I G I TA L

50,000+

PER ISSUE

PER ISSUE

•

UNIQUE HOMES

PER ISSUE

•

Digital editions are emailed to a targeted group of affluent consumers

•

Promotion on UniqueHomes.com

MARKETING MASTERS

STRATEGIC MEDIA PARTNERSHIPS From Haute Living to Condé Nast Traveler, the Coldwell Banker Global Luxury® program encompasses a distinguished portfolio of media partners to ensure your property’s exposure to affluent readers the world over.

LUXURY REAL ESTATE

FINANCIAL & NEWS

OCEAN HOMES

CHIEF EXECUTIVE OFFICER THE

UNIQUE HOMES

FINANCIAL TIMES

CITY LIFESTYLE & SPECIFIC INTEREST COUNTRY LIFE INTERNATIONAL ROBB REPORT LONDON DAILY TELEGRAPH LUXURY PROPERTIES MILLIONAIRE ASIA

FORBES

LUXURY LIFESTYLE & GENERAL INTEREST

CONDÉ NAST LUXURY GROUP

CAVIAR AFFAIR

ARCHITECTURAL DIGEST

DUPONT REGISTRY

CONDÉ NAST TRAVELER

INTERNATIONAL NEW YORK TIMES ELITE TRAVELER HAUTE LIVING NEW YORK TIMES

THE NEW YORKER

WALL STREET JOURNAL

INTERNATIONAL

HOME & STYLE

TOWN & COUNTRY

VANITY FAIR

NICHE MEDIA

MARKETING MASTERS

MEDIA RELATIONS Guided by the belief that each home has a story to tell, the Coldwell Banker Global LuxuryŽ program offers elite clients the opportunity to share their homes’ unique narratives through the media.

As part of a bespoke marketing plan, Property Specialists may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your homes to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in their top-tier outlets such as The New York Times, The Wall Street Journal, Forbes and CNBC.

MARKETING MASTERS

TARGETED MARKETING

The Coldwell Banker Global LuxuryÂŽ program enables Property Specialists to identify and target the right affluent clientele for your exceptional home. Our partnership with WealthEngine gives us access to the largest database of high net worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level.

By curating the data based on lifestyle, interests and financial resources, your Property Specialist is able to target the precise audience of affluent buyers most likely to purchase your home.

PARADISE

Š 2020 Coldwell Banker Real Estate LLC All rights reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC.