Brian mitchell ccafrica presentation tfo sep 18 2014

Enabling SME trade from Africa to Canada:

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Challenges Opportunities Assistance

This presentation is produced with the financial support of the Government of Canada provided through the Department of Foreign Affairs, Trade and Development (DFATD) Š Trade Facilitation Office Canada 2014

Challenge #1

Source: Industry Canada, Trade Data Online (2013)

How to attract interest, investment and impact with 1% market share!

Challenge #2 1. Pearls, Precious Stones, Metals, Coins & Jewellery

2. Cocoa & Cocoa Preparations

3. Edible Fruits & Nuts

4. Rubber & Articles Thereof

5. Beverages, Spirits & Vinegar

6. Woven Clothing & Apparel

7. Organic Chemicals

8. Coffee, Tea, MatĂŠ & Spices

9. Electrical Machinery & Equipment

10. Knitted or Crocheted Clothing & Apparel

How to grow the proportion of value-added sectors such as garments

Source: Industry Canada, Trade Data Online (2013)

Challenges…. but also opportunities GARMENT IMPORTS FROM AFRICA (HS 61-62) 2013 ($C MILLIONS)

CANADIAN GARMENT IMPORTS (HS 61-62) 2013 ($C MILLIONS)

1,400.0

LATIN AMERICA

US

439 EUROPE

Source: Industry Canada, Trade Data Online (2013)

US

1,000.0 800.0 600.0

70.3

ASIA (EXCL. CHINA)

Africa has just a 0.8% market share in Canada – but nearly double in the US! 191

CHINA

442.9

639.4

3262.3

4272.7

1,200.0

400.0

MIDDLE EAST

AFRICA

200.0

Canada

0.0 2011

2012

2013 4

And someone to help‌

TFO Canada Services Experts in trade for developing countries

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TFO Canada Mandate

History

TFO Canada confronts the challenge of global poverty by promoting sustainable economic development through export information, advice and contact.

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Founded as a non-profit NGO in 1985

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Headquarters in Ottawa, regional representatives in Quebec, Ontario and British Columbia

We facilitate access to the Canadian marketplace and share Canadian trade expertise for the benefit of smaller male and female owned/managed exporters from developing countries and for the men and women they employ.

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Clients: SMEs Exporters and Trade Support Institutions (TSIs)

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Funding from: Department of Foreign Affairs, Trade and Development • Partner governments and other donors • Cost sharing by participants, partners, Canadian corporation.

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Our Services: Information Exporting to Canada Handbook

• Practical guide to access the Canadian market • Information on taxes, tariffs, regulations, and finding a Canadian buyer

Market Information Papers

• 21 detailed reports on key sectors in the Canadian market • E.g. Apparel & Textiles, Food & Beverages, Building Materials, Cosmetics, Floriculture, Home Décor, Pharmaceuticals, etc.

Export to Canada Newsletter

• Quarterly updates on the Canadian import market • Includes major news in Canadian trade, updates on TFO Canada activities, and upcoming events

Webinars

• Regular webinars for registered members on how to use TFO Canada Online Services • Guest presentations from industry experts on sectorspecific trends, regulations, legislation, etc.

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Our Services: Advice Trade Capacity Building Projects

• Training and support of TSIs to better provide Canadian market access services to their clients • Trade Representatives training and support services

Market Familiarization Tours

• Tours to familiarize developing country exporters and TSIs with major markets in Canada (e.g. Montreal & Toronto), ethnic markets and specialty stores • Includes visits to Canadian public & private sector organizations associated with Canadian import market (e.g. CBSA, CFIA, Ontario Food Terminal etc.)

Market Entry Studies

• Targeted market analysis and tailored strategy to get SME Exporters products to the Canadian market • Market entry studies from 4 leading Canadian universities: Concordia University, Wilfrid Laurier University, University of Ottawa & University of Victoria 8

Our Services: Contact Export Offers

• Promotion of export product offers to over 1,500 Canadian importers registered in our online database • New export offers sent out each month to Canadian buyers through Import Info e-newsletter

Trade Missions

• To Canada, sector-focused trade missions introduce SME exporters to experienced Canadian buyers/distributors • From Canada trade missions allow Canadian buyers to meet and visit sites of SME exporters in client countries

Trade Events

• Organization of tailored trade fairs for country specific exporters • Meetings arranged with Canadian buyers and provide expert coaching for incoming exporter missions at major Canadian Trade Shows 9

TFO Canada’s Online Services to its Clientele Foreign Suppliers

Canadian Buyers

• Canadian Importer Database

• Foreign Supplier Database

• Market Information Papers

• Client Country Profiles

• Exporting to Canada Handbook

• Market Links

Trade Support Organizations • Registered Suppliers Database for their country • Market Links

• Import Info Newsletter

• Exporting to Canada Newsletter 10

TFO Canada Activities in Africa Current & Past Projects • •

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Ethiopian garment and leather exporter mission to Toronto Shea butter group marketing support in Burkina Faso

Design Africa (www.designafrica.info) Trade Commissioner Training in South Africa

Project Countries

LDC Initiative

Burkina Faso

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Ethiopia

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Ghana

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Kenya

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Morocco

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Tanzania

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Tunisia

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Burundi Lesotho Mali Malawi Madagascar Mozambique Rwanda Sénégal Sierra Leone South Sudan Uganda Zambia

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TFO Canada’s Website

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Homepage for SIGNED–IN EXPORTERS RICH CONTENT IS HERE. Complete access to ALL RICH CONTENT

Customized “Dashboard”

Once you have registered at Full access to our “Guideare to Exporting” www.tfocanada.ca (all web services and all 20+ sectorbased Market free!) then simply “SIGN-IN” using your Live Connection to Information Papers Industry Canada’s access codes to get to…..……………

Importer Database Quarterly Exporting to Canada enewsletter

Market Entry Info tailored to your needs Updated “Trade News”

Updated List of Trade Events, including ones that you wish to promote through TFO!

Thank You! Contact us:

TFO Canada 130 Slater Street, Suite 1025 Ottawa, ON Canada K1P 6E2

@TFOcan linkedin.com/TFOCanada

T: (+1)613-233-3925 1-800-267-9674 www.tfocanada.ca Brian Mitchell, Executive Director, brian.mitchell@tfocanada.ca Belen Mulugeta, Project Manager (Africa), belen.mulugeta@tfocanada.ca

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