CCAfrica Media Kit

Media Kit

CCAfrica frique 10

years ans

Canadian Council on Africa Conseil Canadien pour l’Afrique

MEDIA KIT 2012

Thanks our 150 members for their continuous support

Partner with CCAfrica

Media Kit

CCAfrica is the only national Canadian organization promoting Africa in Canada.

CCAfrica holds conferences, seminars and briefings throughout Canada on various topics ranging from economic issues and natural resources to education and the Francophonie focusing on Africa.

A sample of these conferences and seminars we have held over the years are: Natural Resources & African Economic Development, Calgary Education and the Economic Development in Africa, Montreal Finance and Economic Development in Africa, Toronto Economic Days of Madagascar, Ottawa, Montreal and Toronto CCAfrica also hosts various African delegations and leads business delegations to Africa. These are focused on promoting business relations between Canadian institutions and the private sector and their counterparts in various African countries.

With CCAfrica’s vast network and expertise we will be able to assist you to enter into the Canadian market and to be a step closer to your companies desired goals.

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Media Kit

Promote Your Company

We invite you to partner with the Canadian Council on Africa in your company to the Canadian Business network.

Promote directly to some of Canada’s key decision makers in the private sector Invite CCAfrica’s members and partners (Over 3000 business contacts) Article and recognition in our magazine publication “The Rising Africa” (Over 20,000 viewers online and over 1500 printed copies distribution.

Social Media exposure (Facebook, Twitter, LinkedIn, Youtube) Exhibitors room for Platinum and Gold sponsors to showcase your leading-edge work Platinum Sponsor of Economic Conference & 10th anniversary Gala Branding opportunities that include main stage slides, signage, a Gala programme profile, The Rising Africa magazine coverage (Special 10th anniversary issue), social media campaign, etc. for our 10th anniversary Gala on October 11th, 2012. (250-350 guests expected)

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Why Partner with us?

Media Kit

CCAfrica has featured a number of Canadian businesses activities in Africa, meaningful interviews with key decision makers, and a number of services and products to help Canadians see the potential of the African Market.

Align your World with ours

As an organization for and by Canadians who engage with the African continent, CCAfrica is likely to support your brand when you become a part of ourworld. Our members and affiliates are aware of our power and conveniently align themselves with companies and organisations who understand their needs.

Make the effortless decision

Instead of investing more time and money trying to wade through thousands of potential partners and customers, put your message and brand in front of a highly targeted audience with considerable influence and reach.

For more information, contact:

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Lucien Bradet President & CEO lucien.bradet@ccafrica.ca (613) 565-3011 x 100

Nola Kianza Vice President, Ontario Nola.kianza@ccafrica.ca (416) 572-2129

Table of Content Partner with CCAfrica to promote your company

Media Kit

Pg. 2 & 3

Why Partner with us? Pg. 4 About CCAfrica Pg. 6 - 8 Events/Mission (10th Year Anniversary Gala Dinner)

Pg. 9 & 10

Magazine Pg. 11 Video Pg. 12 Website Pg. 12 Membership Pg. 13 Contact us Backcover

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About CCAfrica

Media Kit

Established in 2002, the Canadian Council on Africa (CCAfrica) is the only pan-Canadian organization dedicated to the economic development of Africa.

With over 150 members active in every sector of the economy – including education, engineering, infrastructure, natural resources, energy, finance, legal, consulting, communications, information technology, manufacture, agre-food, environment, sustainable development and health, CCAfrica is at the forefront of Canada’s economic relationship with diplomatic relations & social development of Africa

Our Mission

To facilitate and promote sustainable increased trade and investment between Canadian and African private and public sectors, according to appropriate corporate social responsibility (CSR) guidelines, for the mutual benefit of all. Our mission is also to promote success stories about Africa and to contribute promoting the promising signs observed recently on the African continent such as economic growth acceleration and the new commitment demonstrated by the African leaders.

Our Vision

To become Canada’s leading organization committed to the economic development of a modern competitive Africa.

Ministers take part in Africa Day 2012

Members of the Africa Diplomatic Corp with His Honorable John Baird, Minister of Foreign Affairs, His Honorable Ed Fast, Minister of International Trade and His Honorable Bernard Valcourt, Minister of State (Atlantic Canada Opportunities Agency) (La Francophonie)

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Media Kit Board Members 2011-2012 Quebec

Michel Côté Yvon Bernier Robert Blackburn Amina Gerba Jacques Demanche Karl Miville-De Chêne Jean-Francois Vinet Denis Belisle

Permanent Team: CRC Sogema DID SNC-Lavalin Afrique Expansion Mag Rio Tinto Alcan Contacts Monde Tecsult AECOM Dessau

Ontario David Ireland David Baron James Peart Matt Fisher Peter Kieran Lucien Bradet Alanna Heath Marie-Josée Fortin Joseph Soares Andrew McAlister Charles Field Marsham

CCAfrica Team

Canadian Bank Note Cowater Sherritt International Anyway Env. Solutions CPCS CCAfrica Barrick ACCC IBPROM McAlister Consulting Corp Kestrel Capital

Lucien Bradet, President CEO

Chris Kianza, Director of Communications & members relations

Karl Miville-de Chêne, Vice-President Quebec and Maritimes

Nola Kianza, Vice-President Ontario

Frank Kense, Vice-President Western Canada

Léonie Perron, Projet Manager Quebec & Maritimes

Dalal Zayouna, Projet Manager Ontario

Karl Hasenhuendl, Graphic Designer

Western Canada Wayne Dunn Denis Painchaud Eric Maxell Neil Sadler Brent Thompson David Gamble

CSR Resources Nexen Manitoba Hydro It. IRD Wardrop IMW

Advisors Patricia Bentolila James Hill Shane Jaffer Rowena Dias Alain Carrier

EDC DFAIT Alberta Gov. Ontario Gov. MDEIE (Quebec)

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Our Community

Media Kit

Key decisions makers

Key decision makers, from the private and public sectors in Canada, who are currently active or pursuing the African market. This includes Canadian businesses, government agencies, and NGO’s across Canada.

Honorary Table 1st Lunch, from left to right: Patricia Bentolila, A/Director General, Africa Bureau, DFAIT, Pierre Lemonde, President and CEO, CORIM, Mrs. Patricia Malikail, Director General, Africa Bureau, DFAIT, Charles Sirois, Founding Chairman of Enablis, David Hale, Founding Chairman of David Hale Global Economics, Mark Whittingam, President and CEO of CCC

Relationship builders

Working to form alliances on a daily basis, relationship builders form bonds that define an affinity for working on common goals on a mutually supportive basis.

Participants from the “Financial Institutions – Key partners in doing business in Africa” conference held in Montréal, are building strong relationships during a networking break.

Sector Specific Experts

With over 150 members (members included: SMEs, Enterprise market, Canadian Business Associations, NGOs, Universities and Colleges, Government Departments and Agencies) active in every sector of the economy – including education, engineering, infrastructure, natural resources, energy, finance, legal, consulting, communications, information technology, manufacture, agri-food, environment, sustainable development and health.

Barrie Flood, President, RemedX Remediation Services (Canada), Eliot Pence,Director, The Whitaker Group (USA), Adekunle Adedeji , Managing Partner, Àrgentil Capital Partners (Nigeria), Gareth Lewis, Sr. Advisor, International Government Relations, Nexen Inc. (Canada)

Global Visionaries

With an organization that has embraced a world full of opportunities in a globalized era, CCAfrica aligns with Companies, Organizations, Academic Institutions, Entrepreneurs, and other interested parties who have set forth on a vision of an inclusive and more connected world where linking and connecting to others comes natural.

Mr. Christophe Jocktane-Lawson, Group Head for Global Corporate bank, Ecobank, Mr. Pietro Calice, Principal Investment Officer, Private Sector Operations, AfDB, Mme. Pauline Fokam, Head of Communication, Marketing, Quality & Procedures Department Afriland First Bank

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News Clipping Service

Media Kit

In one Email you will receive a selection of all the African economic news.

A personalized news selection to meet your business interests in Africa.

You will receive a collection of the latest and most relevant economic and economic development news stories occurring in the African continent on a daily basis.

Bonus editorial section each and every Thursday.

170p

170p

900p

300p

170p

100p

Available Ad Sizes

170 x 900 pixels $500

170 x 900 pixels $300

170 x 900 pixels $200

News from over 30 sources all in one place

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Magazine

Media Kit

Full color back cover (interactive online) on 4 issues ($5,500 Value)

The Rising Africa

Since the release of our revamped CCAfrica Newsletter in December and our most recent transformation to a Magazine format this spring, our CCAfrica publication has been viewed by over 25,000 people online and over 2500 hard copies have been distributed across Canada and parts of Africa. Our online interactive versions have over 200 views per day on average and our readership continues to grow.

With our next edition we are planning on pushing the bar even further with more quality content. Our Magazine will now have feature articles from our members, articles relevant to African Development and business-oriented articles targeting our current and future members.

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Media Kit

Magazine Available Ad Sizes Showcase Ad Member $100 Non-member $200 Bl eed Size 3 1/4” x 5 3/4” Trim Size 3” x 5 1/2” Live Area 2 3/4” x 5 1/4”

1/4 Page Horizontal Member $200 Non-member $350 Bl eed Size 8 5/8” x 3 7/8” Trim Size 8 3/8” x 3 5/8” Live Area 7 7/8” x 3 1/8”

1/3 Page Vertical Member $300 Non-Member $450

1/2 Page Horizontal Member $500 Non-member $750

Bl eed Size 3” x 11 1/8” Trim Size 2 3/4” x 10 7/8” Live Area 2 1/4” x 10 3/8”

Bl eed Size 8 5/8” x 5 5/8” Trim Size 8 3/8” x 5 3/8” Live Area 7 7/8” x 4 7/8”

1/2 Page Vertical Member $500 Non-member $750 Bl eed Size 4 3/8” x 11 1/8” Trim Size 4 1/8” x 10 7/8” Live Area 3 5/8” x 10 3/8” Full Page Member $1000 Non-member $1,300 Bl eed Size 8 5/8” x 11 1/8” Trim Size 8 3/8” x 10 7/8” Live Area 7 7/8” x 10 3/8”

2/3 Page Vertical Member $700 Non-Member $950 Bl eed Size 5 1/8” x 10 3/4” Trim Size 5” x 10 1/2” Live Area 4 3/4” x 10” 2 Page Spread Member $1700 Non-member $2000 Bl eed Size 17” x 11 1/8” Trim Size 16 3/4” x 10 7/8” Live Area 16 1/4” x 10 3/8” Page 11

Videos

15-30 second ad at the start or end of 10 videos $1,000 and for the full year $5,000 Company logo advertised in the bottom right Corner of the Videos (Shown 1) for 10 Videos $200 and for the full year $1,000

Media Kit

Since December 2011 we have made 20 video’s which have been viewed over 5000 times, with an average view rate of 40 people per day.

1

Up to twice a week we will post on our youtube channel (CCAfrica1) video blogs on the economic development of Africa, Canadian success stories in Africa with interviews with key decision makers, event promoting, and much more. Our videos are also shared across all our social media (facebook, twitter, linkedIn). Our new website will also make it easy for our members and friends to view and experience Africa and its growing potential. A recap of our months videos are also sent out across our network of 20,000 Canadians.

Website

In the near future CCAfrica will be doing a complete overhaul of our website. This new website will be visually applealing, easy to navigate, and provide our members with new and easily accessable features such as: Member Pages with full company BIO’s and contact information Country Profiles with videos, pictures and map locations of Embassies and Canadian companies Preferential services for working in Africa Sign up and pay for events New website to be launched end of 2012 Page 12

Media Kit

Membership

Over 80% of our members said they joined CCAfrica for the networking opportunities that come along with being a member. We work very hard at making sure that our members find the right partners and opportunities that they are looking for within the African continent. Although networking opportunities seem to be most valuable to our members, we also offer business development service with over 1700 real business deals across Africa, quarterly newsletters/magazine where our members share their success stories and business tips from Africa, and Monthly African Indicators on macroeconomic situation, development or business environment, which will help you to enhance your cooperation with Africans.

Join the Principal Canada-wide organization dedicated to the increase of Canada-Africa trade and investments.

Corporate Membership Founding Members Total Revenue: Over $20 M Total Revenue: $5 M - $20 M Total Revenue: Less than $5 M Total Revenue: Less than $1 M

$ 11, 500 $ 6, 300 $ 3, 000 $ 1, 575 $ 800

Association Membership National Association Provincial Association University Association

$ 2, 500 $ 1, 200 $ 1, 200

Associate Membership Federal

$ 6, 000

CCAfrica frique years

10 ans

Canadian Council on Africa Conseil Canadien pour l’Afrique

WE WOULD LIKE TO WELCOME YOU SOON

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Media Kit

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