2019 College for Creative Studies MFA Viewbook by College for Creative Studies

Graduate Programs in Design

Contents Master Your Skills

Why CCS

City of Thinkers, Makers and Doers

Color and Materials Design

Integrated Design

Interaction Design

Transportation Design

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Master Your Skills

In This Section Introduction A Collaborative Exchange

Introduction

As designers and educators, we are often asked to think about how design can impact people’s lives now and in the future. Nurturing the creativity and skills that are vital to impactful design lies at the core of the College’s mission: to prepare students for leadership in the creative design professions, to be responsible citizens in global communities and to make a difference in the world. With more than 100 years of excellence as a leader in art and design education, College for Creative Studies continues to be one of the nation’s premier colleges for the creative disciplines. As a student in one of our Graduate Studies programs, you will address the issues of sustainable communities, new modes of mobility, humantechnology experiences, innovative product development, and color and material solutions. You will develop the deep knowledge and skills that will enable you to make a powerful and effective impact on people’s lives, both today and tomorrow.

A Collaborative Exchange

Come and make a difference. Be an agent of change and a catalyst for transformation. Join us. Our classrooms serve as a forum to bring creative minds together for the collaborative exchange of ideas and opportunities in the rapidly changing fields of art and design. Our curricula will teach you how to integrate business practices with research methods in a rigorous design process for the creation of innovative products, systems and services. And, working in close partnership with industry and educational leaders around the world, our faculty will inspire, teach and prepare you for a successful career.

Why CCS

In This Section Academic Leadership Alumni: Advanced Careers, Not Just Jobs Real-World Experience World-Class Facilities

Dr. Ian Lambert Dean of Graduate Studies Ian Lambert, Ph.D., came to CCS from Edinburgh Napier University where he was associate professor and head of design, photography and advertising, as well as director of the Art & Design Research Centre. As dean of Graduate Studies, he leads the Collegeâ&#x20AC;&#x2122;s four MFA programs in Color and Materials Design, Integrated Design, Interaction Design and Transportation Design. Lambert serves as a liaison between graduate department chairs and the provost and works to enhance the quality, visibility and reputation of CCS MFA programs nationally and internationally. Lambert has more than 20 years of experience in international higher education teaching, curriculum design and leadership. He has taught product design, sustainability and design history in England, Scotland and China. Prior to his position at Edinburgh Napier University, he served as the senior lecturer at the Surrey Institute of Art & Design, University College, and has been a guest lecturer at numerous colleges and universities, including Stafford College, Zhengzhou University of Light Industry, City of Westminster College and many more. Lambert is also an accomplished designer and maker of furniture, having exhibited his work worldwide. Lambert holds an undergraduate degree from Birmingham Polytechnic, a master of arts in design studies from Central Saint Martins School of Art & Design and a Ph.D. from the University of Edinburgh.

Meet the Collegeâ&#x20AC;&#x2122;s Program Faculty collegeforcreativestudies.edu

A Proven Approach to Curricula

Real-World Experience

All of our programs emphasize a disciplined and rigorous design process in the creation of innovative products, systems and services. You will learn how to apply contemporary best practices to complex, research-based projects that test your leadership, teamwork and collaboration skills. And your graduate thesis, a requirement for all CCS graduate students, will give you the opportunity to develop an original body of work that demonstrates an advanced level of critical and analytical thinking, synthesis and design.

CCS is uniquely positioned to prepare graduates for successful careers, with our well-established tradition of integrating industry-sponsored projects into the curricula and working in close partnership with business leaders in the design professions. Exploring issues and opportunities specifically structured to simulate the rigors of professional design firms is a core pedagogical tenet of our programs.

CCS prepares students to enter a global economy in which creativity shapes better communities and societies. Here, creative minds can both explore and thrive. There is nothing like it anywhere in the world.

State–of–the–Art Technology and World–Class Facilities Our Graduate programs reside in the A. Alfred Taubman Center for Design Education, one of two campuses at the College. We offer unmatched resources to support the needs of our students across the Graduate programs — 24/7 computer labs, a Color and Materials Library and lighting lab, a rapid-prototyping studio, 3D printers, clay modeling studio, CNC five axis mills and much more. In addition, the Taubman Center houses all of the undergraduate design departments — Advertising Design, Communication Design, Fashion Accessories Design, Interior Design, Product Design and Transportation Design, while the Walter and Josephine Ford Campus houses studios for glass, ceramics and other Crafts disciplines as well as the undergraduate Art Education, Entertainment Arts, Fine Arts, Foundation, Illustration, Liberal Arts and Photography departments. It serves as a vital hub for arts and culture in the region. The Center Galleries and the Valade Family Gallery feature work by CCS alumni, faculty, students, and international and local artists.

Detroit: A Global Design Incubator CCS is located in Detroit, a city that has become a symbol for regrowth, attracting creative talent, investors and forward-thinkers who are excited about building something new. Students come to CCS from all over the world and are taught by an international faculty with academic and professional distinction. Here, you will have access to an extensive network of world-renowned leaders in the creative industry, many of whom are alumni of CCS. You will find that it is the ideal ground for incubating the next generation of creative innovators.

Alumni: Advanced Careers, Not Just Jobs

“I love where the program has taken me and my career. It taught me how to take a more holistic approach to designing products rather than just focusing on minute details. In other words, it has helped me understand ‘the experience of product,’ not just designing the product itself.” Nikunj Jain

Nikunj Jain MFA in Transportation Design 2011

Vehicle Experience Designer/ Marketing Analyst Tata Technologies, Novi, MI

Nikunj Jain remembers dreaming as a very young child that one day he would become a successful designer, creating the one thing he was passionate about: cars. Today, Jain is living out his aspirations as a Vehicle Experience Designer/Marketing Analyst at Tata Technologies. “I’ve always been passionate about cars, and feel it has been a dream come true to work in the field I dreamed about since kindergarten,” said Jain.

Jain’s fascination with cars inspired him to pursue an undergraduate degree in Mechanical Engineering at Virginia Polytechnic Institute and State University, far away from his home in India. Now, in his diverse role at Tata Technologies, Jain works with the design, business/marketing and engineering teams. He and his manager comprise the vehicle styling team, with responsibilities that range from product planning and market analysis to vehicle design.

“The Graduate program in Interaction Design rounded me out as an artist and designer,” said Stavropoulos. “I quickly discovered a passion for creating practical interfaces and interaction models — end products that could be used to help people do great things. This culminated in my thesis project, calla, which is something I’m still pursuing to this day.” Steven Stavropoulos

Steven Stavropoulos MFA in Interaction Design 2017

UI Designer Lear Corporation, Southfield, MI

Creating interactive, physical spaces (art installations) became a passion of Steven Stavropoulos as he was pursuing media arts at the University of Michigan. To continue working on these types of projects, he took the next step and applied to CCS’s Graduate program in Interaction Design. The program was different than he expected, but it introduced him to new outlets for his talent, especially with regard to his thesis project, and helped him land his current position as a UI Designer at Lear in Southfield/Detroit. Stavropoulos’ thesis project, calla, is an app designed to bring people together and help

communities solve problems (crime, suspicious activity, poor city services, hazardous property). Users drop pins on a map to inform others about problems and begin dialogue about how to address them. The system encourages residents to collaborate with larger groups in the neighborhood to make change on their own terms. Then, users from other communities can use calla to explore the solutions to similar problems they may be facing. To create the tool, Stavropoulos researched neighborhoods in Detroit and conducted in-depth interviews with residents of Osborn, a neighborhood in the city. Calla was awarded top thesis of Stavropoulos’s graduating class.

“Vehicle user experience design is not just graphic design, which is the way most people think about user experience design. It involves contextual research, industrial design, software design, service design and brand design. It directly relates to brand experience.” Lei Zhang

Lei Zhang MFA in Transportation Design 2011

Advanced User Experience Designer Fiat Chrysler Automobiles, Rochester, MI

What will life be like in 2018? This is the question that Lei Zhang attempts to answer every day as an Advanced User Experience Designer at Fiat Chrysler Automobiles. In addition to offering insights into what people’s lives will be like years from now, Zhang’s research has the potential to influence specific design features of Chrysler’s products, and revolutionize the direction of transportation design as we know it. “Much of my work is confidential,” said Zhang, “so I can’t reveal too many of the details. But mostly, I research what life will be like in the future. Right now, I’m exploring the year 2018. Then I apply these predictions visually to anticipate the different ways that brands within Chrysler will be able to meet drivers’ needs.”

In his position, Zhang focuses on advanced interaction, interiors and visual designs that are simple and beneficial, all aimed at creating the ideal driving experience. This involves user research, technology trends, and exploring and developing interactive prototypes. So far, Zhang’s team has made a positive impact; they were awarded Chrysler Innovation Awards in 2012 and 2013. “One of my biggest career aspirations is to become a leader in this area of research,” said Zhang. “User experience design is new for the car industry, and it will play an important role in its future.”

“Whether it’s a shoe, garment or vehicle interior, color designers take a ‘blank canvas’ (designed by industrial designers, apparel designers or engineers) and use color to bring its visual personality to life,” said Ellis. “Color design is the full expression of the product in its completed form.” Tara Ellis

Tara Ellis MFA in Color and Materials Design 2016

Color Designer (Basketball Apparel) Nike, Beaverton, OR

While many people don’t even realize Tara Ellis’s job exists, more and more companies are recognizing its importance. She is a Color Designer at Nike. Specifically, it’s up to her to determine the most effective colors for the iconic brand of basketball apparel. Ellis collaborates with apparel designers and graphic designers on each of her projects at Nike. For example, if she were working on basketball shorts, the apparel designer would design the shorts in a blank sketch and make decisions about features like pockets, the zipper and panels sewn into the side of them. Next, a graphic designer takes the apparel designer’s sketch and decides where the

trademark swoosh should live, or if there should be a print or pattern used. Then, Ellis determines the array of colors shoppers see in the product when they walk into a Nike store. One of her first projects was to select the colors used in the collection for signature athlete, Kyrie Irving. It was recently brought to market and featured on Nike’s home page and ad campaigns. “It’s very much a collective effort bringing any product to life at Nike, but it was so exciting seeing one of the first projects I was a part of out in the world!” Ellis exclaimed. “Most importantly, Kyrie loved his stuff. He was rocking it all over Instagram.”

“CCS has been an eye-opening experience for me, especially helping me understand what design really is. I knew how to design before coming to CCS. But the MFA program led me to see the whole system and structure of business management, marketing, engineering and designing.” Dongha Lee

In the 2015 Core77 Design Awards, Opla project received Student Notable in the Furniture and Lighting category.

Dongha Lee MFA in Integrated Design 2013

Industrial Designer Kohler, Kohler, WI

Born in South Korea, Dongha Lee began his career journey by designing public relations materials while serving in the Republic of Korea Army. His service was followed by an internship at EDI Design that focused on an island resort project in Bahrain, and later, as a part-time industrial designer at LG Hausys, where he worked on product concepts while he earned his bachelor’s degree in Industrial Design from Seoul National University. He then came to CCS to earn his MFA in Integrated Design. Today, Lee works with the Kitchen and Bath Global Faucet team at Kohler, designing both retail and wholesale faucet products.

One thing that surprised him was being expected to jump into projects that were already in progress. “Upon my first day, I was exposed to four different projects across the platform and pulled into the meetings immediately to give input,” he said. “There was a lot of catching up and studying to do. I think the key is to be open to learn and adapt immediately with positive attitudes.” Lee looks forward to what he can offer in his role as a designer. “My lifetime goal is to deliver at least one, long-lasting, good design that will be remembered among many.”

“Lei Zhang, my classmate, taught me that it saves a lot of time at the beginning of a design project to structure your concept with general topics like person, product, profit and planet, then find the core of each aspect and relate linkages between them for today as well as the future.” Spencer Chamberlain

Spencer Chamberlain MFA in Transportation Design 2011

Creative Designer, Advanced Global Design General Motors, Warren, MI

Serving as a missionary in Argentina sparked Spencer Chamberlain’s passion: “My experience in Argentina shaped my whole perspective – that what I create as a designer must be meaningful and simple for the consumer.” That guiding perspective deepened throughout his MFA studies, which included an electric vehicle design project in Hong Kong and an internship at General Motors where he was exposed to the potential of emerging markets. From studio work to thesis, his dream never wavered: designing vehicles for very lowincome people in the developing world. Today, Chamberlain works for General Motors sketching and rendering concepts of vehicle exteriors, and working with clay modelers to sculpt his designs.

He is also responsible for design strategy, which involves consumer analysis, trends analysis, and some service and interface design. “Working at General Motors as a Creative Designer has been another of my dreams,” said Chamberlain. “It would be amazing if I could develop extremely low-cost vehicles under the GM umbrella.” He’s currently working on a Chevrolet show car along with an advanced concept project, contributing useful consumer insights to the design team. “Generally speaking,” he said, “my insight has influenced their design directions and their approach to the design process. This particular project has been very rewarding because it utilizes many of the skills I developed through the CCS MFA program.”

Real-World Experience

The dictionary defines the â&#x20AC;&#x153;real worldâ&#x20AC;? as the place in which one actually must live and the circumstances with which one actually must deal. That is what you will tackle in CCS classrooms: the real issues of today and tomorrow, preparing you for real-world success. Our classrooms are an invaluable learning environment where you will work in conjunction with noted educators and design experts along with experienced industry professionals who recruit the brightest minds and the best talents from CCS. You will have the opportunity not only to benefit from their guidance and feedback, but also to demonstrate your ability to develop solutions within the real-world parameters of deadlines and

Angell-Demmel North America

budgets, champion those solutions through a process of rigorous critiques and test them against the highest level of professional standards. CCS partners with industry sponsors to explore how design can improve our communities, help cities become more sustainable and redefine mobility with the latest technological advancements. Creative solutions flow from the firm belief that, as a designer, you can make an impact, not only on peopleâ&#x20AC;&#x2122;s lives, but on the future. CCS brings the creative talents together to start the process.

Henry Ford Health System

â&#x20AC;&#x153;Frankly, I was blown away by this project. It was at such a professional level, and at the end of the day, they really pushed me to think differently about what was our prior existing branding strategy.â&#x20AC;? Scott A. Dulchavsky | M.D., Ph.D., Chairman, Department of Surgery, CEO, Henry Ford Innovation Institute SABIC Innovative Plastics

Honda R&D Americas, Inc.

Whirlpool/KitchenAid

Carhartt

General Motors

World-Class Facilities

Printmaking and Letterpress Studio Manually operated presses Metalsmithing and Jewelry Studio Casting area Stake and machine room Buffing room Electroforming/ anodizing room Tig welder

Blacksmithing Studio

Labs

4 solid fuel forges with anvils and tools

Stop-motion lab

Glass Studio

2 gas forges with anvils and tools

Computer labs with Wacom tablets

State-of-the-art furnaces

3 leg vices

Traditional animation labs

Double-ended gloryhole

2 swage blocks

Audio/Visual center

A. Alfred Taubman Center for Design Education

Slumping and fusing kilns

75-lb. air power hammer

Traditional sound room

Walter and Josephine Ford Campus

Oxy torches and garage

60-lb. treadle hammer

Sound-contained room

Casting and annealing kilns

Linda Dresner Levy Studio

Recording room

Cold workshop

Nancy and James Grosfeld Advertising Studio

2 professional soundmixing rooms

Danialle and Peter Karmanos, Jr. Communication Design Studios

Large darkrooms

Rofin/Starweld laser welder

Locations

Shops

Fibers and Textiles Studio

Wood Shop

AVL and computergenerated looms

Foundry Casting with lost wax process Pours: iron/bronze/ aluminum

Gas ranges and hoods Sewing room Weaving room Stock burners

Ceramic shell casting

Ceramics Studio

Resin bonded sand casting

Electric indoor kilns Plaster mold-making room

Studios

Shop-bot CNC tile carver

“The Stage” Production Studio

Decal machine

Figure and Anatomy Dry Studio Multipurpose Studio Digital Studio with Mac Desktops Studio B and Sound Studio

Woodfire anagama kiln Covered exterior kilns Car kiln Soda, salt, reduction and raku kilns European “Blaauw” kiln Hand-throwing studio

Daylight Studio

Wheel-casting studio

Final Cut Studio

Slip-casting studio

Fully Equipped Photography Studios

Clay-mixing studio Glazing room

WPP Studio Keith E. Crain Transportation Design Center Jennifer and David T. Fischer Studio Paul Farago Studio Vicki and Tom Celani Rapid Prototyping Studio

Five 3D printers

CNC five axis mills

Laser cutter

3D HandySCAN

Car-sized ventilated spray booth Clay Modeling Studio Fashion Accessories Design Studio Juki Industrial sewing machines

Dry mount room Alternative processes lab Computer labs Printing lab Mac desktops Scanners Black-and-white printers

Housing 71 apartment-style units Located on Ford Campus Private bath Full kitchens

Gaming lab

Accommodates up to six students

Super computers/ widescreen monitors

80 loft-style units

Virtual reality capability

Located in Taubman Center

Virtual Reality lab

Private bath

Video and Editing Suites 4K monitors

Accommodates up to three students

Premier editing software

Laundry Facilities

24/7 Lab

Overnight Parking

15 Mac and 5 PC desktops

Community Rooms

Scanners

Fitness Rooms

Black-and-white printers

Spray Rooms

Xerox color printer

Game Room

Polk Technology Center

Student Hub

WO R L D

The College’s on-campus studios and labs include everything from computer labs to clay modeling and fiber and textile studios. Outfitted with state-of-the-art equipment, they provide an ideal environment in which to work, explore ideas, develop prototypes and more. The College’s libraries offer comprehensive resources in art, design and color, and our galleries and exhibit spaces offer opportunities to showcase your work.

Dining Arts and Crafts Café TC Café Tim Hortons Argonaut Grill Lounges 24/7 student lounge 24/7 commuter lounge Shared production areas Student hubs Libraries CCS Ford Campus Library More than 50,000 volumes in print, 90% of which are devoted to art and design 274 periodicals from worldwide sources More than 50 electronic databases for research workshop subscription More than 2,500 DVDs A digital database (Luna web) of more than 35,000 images for teaching and research Color and Materials Library More than 2,300 volumes focused on color trends forecasting, sustainable materials and design More than 3,000 materials Material ConneXion database 70 periodicals primarily focused on materials, fashion and design Light room with essential tools for visual color assessment Natural Colour System®© Essential tools for analyzing consumer lifestyle trends

Galleries

Other Facilities/

Center Galleries

Resources

Alumni and Faculty Hall Main Gallery

Seamless walls (for video)

Permanent Gallery Collection

Oxberry

Revolving Student Exhibition

Photo equipment

Large–scale printers Xerox Phaser color duplexing printer

Valade Family Gallery

Design Core Detroit

John S. and James L. Knight Foundation Gallery

Bob and Ellen Thompson Gymnasium

Imaging Center

Design Core Detroit supports the growth of Detroit’s creative economy through business acceleration and attraction services, and signature programming tailored specifically to creative professionalsHenry Ford Academy:

High-end, full-color prints

School for Creative Studies (HFA: SCS)

Wendell W. Anderson Jr. Auditorium

Snacks

High-end, mono-color prints

CCS clothing and memorabilia

Eight-color, large-format prints

Satellite Bookstore

Less expensive rate

School supplies Art materials

Digital camera/ recorder rentals

Computer supplies

Drawing tablet rentals

Snacks

Student Success Center

Bookstores Main Bookstore 3,000 sq. ft. retail space Text books School supplies Art materials Computer supplies

Services

Middle and high school Grades 6-12 Curriculum with a strong emphasis on art and design Ford Motor Company Fund College and Careers Transition Office

Benson and Edith Ford Conference Center General Motors Auditorium Henry Ford II Promenade Josephine F. Ford Sculpture Garden

7.1 Surround sound LCD projector HD projector VHS/DVD player Blu-ray player 2 podiums with touchscreen controls and VHS/ DVD combo players

C L A S S

City of Thinkers, Makers and Doers

In This Section Unmatched Opportunity A Hot Spot for Growth Abuzz with Energy

Detroit: The First American City of Design

Detroit’s reputation as a global center for innovation is growing, and CCS is right in the middle of it. Located in the heart of Detroit’s Innovation District, the CCS campus, its students and alumni are part of a vibrant, creative community where creative entrepreneurship – from new galleries and collectives to businesses and initiatives – is not only welcomed, it’s fostered. Dozens of programs and business accelerators have been developed to entice business startups and provide assistance once they get established.

Unmatched Opportunity

CCS students work in Shinola storefront

Design Core Detroit

Discussion with Charles Rivkin, Assistant Secretary of State for Economic and Business Affairs

Collaborative Spaces

Business Incubators Bizdom Design Core Detroit housed and operated by CCS Hatch Detroit D2D Detroit Experience Factory Build Institute Invest Detroit Detroit Soup Detroit Venture Partners Artifact Maker Society New Economy Initiative Shinola â&#x20AC;&#x201C; Headquarters housed within CCS

TechTown Detroit ProsperUS

Fox Theatre

Detroit Institute of Arts

Campus Martius

Belle Isle Conservatory

People Mover

Detroit Icons Detroit Institute of Arts Fox Theatre Fisher Theatre Gem Theatre Orchestra Hall Belle Isle Pewabic Pottery Eastern Market Detroit Jazz Festival

Eastern Market

Detroit River

Passion. Belief. Determination. The same qualities that built Detroit are fueling its resurgence. With plenty of space to execute a vision, there are new developments and ambitious ventures almost everywhere you turn: The QLINE. The Green Garage. Galapagos Art Space. Inventev. Hantz Woodlands. Plus scores of new restaurants, retail stores, galleries, art programs, collectives and more. From art to urban renewal to transportation to food, Detroitâ&#x20AC;&#x2122;s creative energy and entrepreneurial spirit surround you.

A Hot Spot for Growth

Detroit’s heartbeat lives within the forward-thinking people who are creating a vibrant economy, leveraging the city’s past to shape the future. Here, you can build a career as well as a rewarding life. Detroit is home to world-class museums, city and riverfront parks, live music venues and festivals, open-air food markets, urban gardens, great neighborhood restaurants, coffee shops and pubs, art galleries, boutiques and more. And with clubs and meetups for bicycling, running and even rowing on the Detroit River, there’s something for everyone.

Abuzz with Energy Eastern Market

The Majestic Theater

Dequindre Cut

Detroit Riverwalk

CCS boasts an impressive and longstanding safety record. Your safety is one of our greatest priorities and we take pride in being considered one of the safest college campuses in Michigan.

Safety and Security 24/7 Campus security patrols Access cards used for entrance to dormitories 24/7 Shuttle service between campus locations and off-site campus housing Safety escorts to and from vehicles Dedicated parking structures manned by security personnel Emergency notification system Emergency call boxes located throughout campus Closed-circuit camera monitoring system throughout campus First aid services

Inspiring Architecture Everywhere You Look

New Shops All Around

Healthy Fun Detroit Boat Club Crew Slow Roll Detroit Detroit Bicycle Club Cadieux Bicycle Club Wheelhouse Detroit Detroit Riverwalk Dequindre Cut Detroit Community Yoga Avalon Bakery

Downtown Detroit Runners/Walkers RUNdetroit

Graduate Prog

rams in Design

In This Section Color and Materials Design Integrated Design Interaction Design Transportation Design

For More Information

Color and Materials Design

collegeforcreativestudies.edu

Graduates of the MFA program in Color and Materials Design will have the expertise to drive innovation through colors, materials and finishes.

Sally Erickson Wilson Chair of MFA Color and Materials Design Sally Erickson Wilson began her career designing interior color and material proposals for Peugeot and Citroën brands at Peugeot S.A. in Paris, France. She then went on to Ghia SpA in Turin, Italy, where she worked on several concept vehicles, including the Ford Focus and Aston Martin Lagonda Vignale. Following these foundational experiences, she became Chief Color and Materials Designer – first for Fiat and, later, for Ford Motor Company in England and Michigan – where she led design teams responsible for color and materials programs. Erickson Wilson also served as a color and materials consultant for Tata Technologies, Chris Bangle Associates (CBA) of Torino, Italy, and Global Auto Systems, Inc., in Seoul, Korea. Erickson Wilson was an adjunct faculty member at CCS from 2005 – 2011 where she taught Design Theory and History of Modern Design, among other courses. Prior to joining CCS, she was Design Manager at Johnson Controls where she led the North American fabric design team. Erickson Wilson received her Bachelor of Arts degree in Textile Design at Manchester Metropolitan University in Manchester, England. After earning a postgraduate diploma in Marketing at Kingston University in Surrey, she received her master’s degree in Textile Design from the Royal College of Art in London.

Meet the College’s Program Faculty collegeforcreativestudies.edu

Color and Materials Design

The Program The MFA program in Color and Materials Design attracts students from all over the world who are qualified for the advanced study of color and materials design. Here, you will participate in a broad range of experiences, from the digital to the tactile, that will enable you to delve deeply into color and materials design as a creative practice. You will conduct extensive research on consumer trends, looking at different product sectors, insights, competitors and the market, and learn how to look for patterns â&#x20AC;&#x201C; in markets, cultures and geographic regions â&#x20AC;&#x201C; gaining insight into consumer behaviors. You will learn how to truly see color and understand how it behaves, and then apply that knowledge to develop creative solutions for a range of applications. Today, being material-minded is an integral part of the design process. Designers are required to understand how materials impact the design process from start to finish. You will conduct in-depth research to explore the latest advances in materials, looking at current and future possibilities in industry and craft applications. How can material innovation influence design and making? Through the programâ&#x20AC;&#x2122;s curriculum, you will learn how to engage with color and materials to solve design problems, collaborating within the design team structure to connect ideas and develop narratives that offer creative and exciting concepts.

Student Work

Student

Stacy Evans

Project

Detroit “The Editor’s Eye”

Students explored Detroit for points of inspiration, including Lafayette Park and Mexicantown.

Student

Haodi Xue

Project

Color and Materials Studio I

Color palette for automotive interiors. Students explored new materials and interior configurations for next-generation automotive interiors. The project challenged them to develop forward-thinking, brandappropriate color and material concepts.

Student

Sanchari Mahapatra

Project

Detroit “The Editor’s Eye”

Students explored Detroit for points of inspiration, first photographing and abstracting their images as a source point for color palettes, and then proceeding to play with quantity to create exciting and vibrant color stories rooted in Detroit.

Student

Tara Ellis

Project

Detroit “The Editor’s Eye”

Students explored Detroit for points of inspiration. Tara Ellis photographed the work of Tyree Guyton at the exhibition “Spirit,” at the Inner State Gallery in Detroit, and his open-air art, “the Heidelberg Project.”

Student

Soyoung Park

Project

Detroit “The Editor’s Eye”

Students explored texture and color at close range by extracting original color palettes from unusual and creative sources.

Project Spotlight Students

Competition Team Winners

Yu-Chen Chen Tara Ellis Yujin Kim Sponsored Project Angell-Demmel North America

Description Many of our industry partners sponsor projects that are dual disciplinary, team-based and competitive. Angell-Demmel North America challenged Color and Materials Design and Transportation Design students to develop comprehensive design solutions where the student teams explored the interconnection between brand, materials technology, and driver/rider experience.

For More Information

Integrated Design

collegeforcreativestudies.edu

Graduates of the MFA program in Integrated Design will be interdisciplinary professionals who can think and create across traditional 2D, 3D and digital design disciplines.

Angell-Demmel North America

Process

Discovery and Understanding Competitive analysis Research: customers, materials, technologies Risk/benefit assessment

Advanced technologies are the heart of next-generation automotive interiors, spurring the development of new layouts, new materials, and new color and material combinations that affect both the interior design and the human experience. To explore new approaches for Chrysler Group brands, Angell-Demmel, which designs and

Ideation Analysis/brainstorming Conceptual sketches/ideas Integration of feedback

manufactures automotive interior trim, came to CCS to collaborate on interior solutions for the year 2020 and beyond. The project goal: to develop next-generation interior concepts that holistically integrate and showcase Angell-Demmelâ&#x20AC;&#x2122;s advanced materials and processes with forward-thinking design.

Execution Final concept development Digital prototypes

Maria Luisa Rossi Chair of MFA Integrated Design AA designer designer and and educator educator with with broad broad experience, experience, Maria Maria Luisa Luisa Rossi Rossi has has taught taught at at New New York’s York’s Fashion Fashion Institute Institute of of Technology Technology and and Syracuse Syracuse University, University, and and conducted conducted workshops workshops at at Singapore’s Singapore’s Design Design Center Center and and the the Ecole Ecole Supérieure Supérieure d’Arts d’Arts Appliqué Appliqué in in Geneva, Geneva, Switzerland. Switzerland. Earlier Earlier in in her her career, career, Rossi Rossi was was a Professor a Professor at at Polimoda, Polimoda, a fashion a fashion design design and and marketing marketing institute institute in in Florence, Florence, Italy, Italy, and and at at ISIA, ISIA, anan industrial industrial and and communicacommunication tion design design school. school. Prior Prior toto that, that, she she spent spent two two years years in in Paris Paris asas Chief Chief Concept Concept Designer Designer at at ARPE, ARPE, where where she she designed designed interiors interiors forfor private private residences residences and and Japanese Japanese hotels. hotels. She She also also co-founded co-founded the the design design consultancy consultancy Iavicoli Iavicoli & Rossi & Rossi in in Tokyo, Tokyo, creating creating furniture furniture and and home home accessories accessories forfor manufacturers manufacturers that that included included Zeus Zeus Noto, Noto, Ravarini Ravarini Castoldi Castoldi and and Anthologie Anthologie Quartett. Quartett. Rossi Rossi earned earned her her undergraduate undergraduate degree degree in in Florence, Florence, Italy, Italy, where where her her work work was was featured featured in in Domus Domus magazine, magazine, earning earning her her a scholarship a scholarship toto attend attend the the master’s master’s program program in in Industrial Industrial Design Design at at the the Domus Domus Academy Academy in in Milan. Milan.

Meet Meet Meet thethe College’s the College’s College’s Program Program Program Faculty Faculty Faculty collegeforcreativestudies.edu/faculty collegeforcreativestudies.edu www.collegeforcreativestudies.edu/faculty

The Curriculum Integrated Design

The Program A new kind of designer is emerging – design strategist, brand ambassador, service designer, design researcher, social innovator. Today’s complex design problems need a holistic approach for understanding and creating solutions. Integrated Design is for designers who seek career opportunities outside the traditional 2D or 3D boundaries. The program is not just about creating beautiful artifacts or studying a random combination of different mediums or disciplines; it is about creating design thinkers, with an eye toward social innovation. It is about having the confidence born out of strong creative skills in 2D, 3D or digital disciplines to advance your career outside the conventions of a single practice. Our curriculum integrates relevant aspects of business practices with human-centered research into the creative process to prepare you for success in the 21st century. It is structured to stimulate innovative and entrepreneurial thinking in a rigorous, interdisciplinary environment – where collaboration throughout the design process is a core pedagogical tenet. As a student in the MFA program in Integrated Design, you will be among highly talented people who share a passion for solving problems. Whether it’s branding strong human touchpoints that differentiate a cancer surgery center in the eyes of its patients, or developing powerful co-creation tools for a non-profit organization dedicated to helping families become self-sufficient, or designing a wearable device for preventing myopia in children, you will be challenged to think about how design can find answers to complex issues faced by society. Simply put, how can we, as designers, be a catalyst for impact, rally engagement and transform people’s lives?

Student Work

Students

Project

Fatemeh Bateni

Xinyue Li

Wenting Wang

Muyao Ding

Jia-Ruei Lin

Meng-Yen Hsieh

Göktuğ Duman

Anthony McNeal

Meng Yuan

Penn Greene

Saichandra Prakash

Peng Zhan

Rania Khalil

Hsuan-Tsun Wang

Liyang Zhou

Henry Ford Health System (HFHS), Center for Cancer Surgery: Building a Brand Based on Trust

Understanding human emotions and needs drives all good design. For Integrated Design students, this was paramount in working with the Henry Ford Innovation Institute to develop a brand strategy for the Henry Ford Health System’s Center for Cancer Surgery.

Student

Göktuğ Duman

Project

Thesis: “ANGELI” Emergency Medical Service First Responder Units for Urban Environments

This thesis project aims to standardize “real” response time for EMS or volunteers in level-III emergencies so that external factors, such as traffic and population density in urban settings, will not affect their ability to respond.

Student

Luming Bai

Project

Thesis: FIT VISION Wearable Device Designed to Prevent Myopia for Children in China

China has the second highest rate of myopia – or nearsightedness, a common disorder of the eyes - in the world. FIT VISION is a wearable device designed for young children to prevent this condition. The device utilizes both light and UVB sensors to distinguish natural, artificial or mixed light that maybe harmful and adjusts to the proper “working” distance. It is designed to be ergonomically appropriate and aesthetically appealing for children to avoid any social stigma for the wearer.

Student

Peng Zhan

Project

Thesis: Bâ&#x20AC;&#x201C;Cargo

The innovative two-part bicycle is designed specifically for the needs of the delivery professional. The front half of the bike carries the package, which conveniently separates for use as a hand-pushed cart that can be brought into buildings. The interaction element is integrated into the bicycle. To help streamline the delivery process, when the delivery professional scans a package, collects a signature or performs a similar action, the system automatically sends a message to the package recipient and/or sender.

Project Spotlight Students

Kunlun Liu

Amin Einakian

Mengya Wang

Yubo Hu

Qian Yu

Zhenmin Li

Wei Zheng

Sponsored Project Ford Motor Company Fund and COTS (Coalition On Temporary Shelter): Passport to Self-Sufficiency™: The role of “co-creation” as a new communication platform

Description COTS, an organization that serves families in need of temporary shelter, worked with the Integrated Design students to create a set of effective, “touchpoint action” tools for communications.

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Interaction Design

collegeforcreativestudies.edu

Graduates of the MFA program in Interaction Design will create richly interactive products and services that enhance meaning and expand possibilities in peopleâ&#x20AC;&#x2122;s daily lives.

Ford Motor Company Fund and COTS: Passport to Self-Sufficiency™: The role of “co-creation” as a new communication platform

Process

Discovery and Understanding The research, or Discovery Phase, of the project gave students the opportunity to volunteer, engage and experience – personally and emotionally – the people-to-people interaction at every juncture of the COTS process.

People can’t always tell you in words about their unmet needs. If they could, they would probably no longer be unmet. COTS, an organization that serves families in need of temporary shelter, worked with the Integrated Design students to create a set of effective, “touchpoint action” tools for communications. These tools utilized visualization techniques to help COTS unify and empower people from diverse cultural, economic and social backgrounds to act.

Ideation The concept and prototype development, or Ideation Phase, tested the validity of their insights from the research results and created the communication tools in the Execution Phase.

Execution Compassion and empathy were critical drivers in this project. As a multidisciplinary team, the students brought their various 2D, 3D and digital design experiences.

Interaction Design

The Program Interaction Design brings together students of design, art and technology who have a strong portfolio in concepts, work process, aesthetic execution and passion for serving human needs through interactive experiences. Your studies at CCS will be grounded in human-centered design practices that will prepare you for the changing nature of work and collaboration in the 21st century. Through the program’s unique curriculum, you will develop deep systems literacy – a timeless framework for understanding rapidly changing technology platforms and economic, market and social challenges. You will become adept with models of interaction and conversation that sharpen your insights and enable you to increase choice for all of your users. You will learn how value creation has evolved in today’s networked, information-driven global economy and how to innovate through design. Upon graduation, you will be qualified to work inside of tech companies and design firms, from established players to startups. You will know how to design websites and apps for the delight of the experience and effectiveness in achieving users’ goals. You might design a professional online network for consultants who want to work together flexibly, and enhance their skills and reputations along the way. You might prototype a mobile app for small businesses that need real-time alerts and coordinated schedules to keep productivity high and costs low. Or you might invent entirely new experiences for sharing rides in a self-driving car. The unique program balances research, systems modeling and making, teaching you how to step beyond the limits of today’s technology and market demands to shape desired futures through design. For your career, you can choose where you want to contribute: from designing products to coding prototypes to running product strategy or a combination. You will have the skills to persuade and influence your co-workers, who will be experts in technology, marketing and business, by understanding their language and working as their peer. You will have an appreciation for the challenges of innovation and for what is required to start your own enterprise.

Poster design and writing: Dubberly Design Office

Student Work

Student

Bo Bao

Project

Sharing Labour

â&#x20AC;&#x153;Sharing Labourâ&#x20AC;? is an Internet-based sharing platform that builds a bridge between those who want to earn money via short-term jobs and those who need help with tasks. Designed to be friendly to both labor providers and the people who need them, the platform seamlessly matches up participants and carries them through the relationship, from job posting and searching, to hiring, to communicating throughout the process, to payment after the job is complete. A user-to-user evaluation system provides aggregated ratings of labor providers, improving the user experience, increasing trust and giving providers an incentive to perform well.

Student

Amirhossein Nouri Hosseinabadi

Project

River

Guided by a design brief to benefit local businesses, focus groups were used to articulate the needs and concerns of business owners who need local talent but not full-time employees. A clear and compelling opportunity emerged: to enable likeminded professionals of differing expertise to find each other and combine skills to meet local business needs. This formed the basis for the design of a service platform branded as “River” to symbolize strength and channels of participation. “River” links professionals to each other and, by applying practices taken from startup culture, supports the interactions required to complete projects efficiently and successfully. In addition, “River” provides individual members with support in financial services, personal branding and relevant skills training.

Student

Bo Bao

Project

LATE!

“LATE!” is a time management tool that helps business owners control chaotic daily schedules by addressing the universal conflict between accepting constant interruptions or simply disconnecting, which then creates the “fear of missing out.” Derived from a range of scheduling scenarios, the app incorporates interaction conventions for mobile devices and uses design cues, such as color, to communicate urgency. The app makes it easy to prioritize tasks and activates different channels to send reminders based on set priorities. For the most important notifications, “LATE!” immediately takes over the lock screen and notifies the user with a brief phone call or text message when the user risks being late.

Project Spotlight

Students Amirhossein Nouri Hosseinabadi Janine Risk Sponsored Project General Motors Design: User Experience Studio

Description Many of our industry partners sponsor projects that are dual disciplinary, team-based and competitive. User Experience Studio at General Motors tasked Interaction Design and Integrated Design students to explore the powerful role technology can play in building an emotional connection between Chevrolet and Millennial consumers.

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Transportation Design

collegeforcreativestudies.edu

Graduates of the MFA program in Transportation Design will be innovators in automotive design and all aspects of mobility, always with an eye toward the future.

General Motors Design: User Experience Studio

Process

Discovery and Understanding Brand/market Customer profiles Current and future trends

Rapidly changing technology continues to expand the range of opportunities to enhance the customerâ&#x20AC;&#x2122;s brand experiences. At the same time, social media and digital content have grown increasingly complex, making brand differentiation and emotional loyalty more elusive. To address those challenges and strengthen the appeal of

Ideation Synthesize findings Preliminary concepts

Chevroletâ&#x20AC;&#x2122;s small cars among Millennials, the GM User Experience Studio invited CCS to work with them. The project goal: to develop and sustain a meaningful connection with Millennial drivers through an emotionally branded user experience.

Execution Prototype development Testing Review/reevaluation

Raphael Zammit Chair of MFA Transportation Design With more than two decades of experience in design and higher education, Raphael Zammit came to CCS from the University of Cincinnati where he was Associate Professor and lead faculty for Transportation Design. From 2011 to 2014, he served as the Coordinator of the Industrial Design program. His teaching, research and expertise are in vehicle design, conceptual visualization and aesthetic messaging. In these areas he has presented, published, exhibited and juried competitions nationally and internationally and was awarded a design patent for work created in collaboration with Boeing and the Live Well Collaborative. Zammit’s career in automotive design spans eight studios in four countries across Europe, Asia and North America, where he worked in the areas of advanced concept vehicles, production vehicles and strategic branding. He has designed for General Motors, Hyundai, Porsche and Volkswagen. While at Porsche, he worked on the 2002 Boxster, Cayman and Cayenne programs. He then worked in Barcelona, Spain, for the Volkswagen/Audi advanced concept studio Design Center Europe. At General Motors, he contributed to the revival of the Chevrolet Camaro and the creation of the Global Brand Studio. Zammit received a bachelor’s degree in Transportation Design from the Art Center College of Design in 1995 and a BFA in Industrial Design from University of Michigan in 1994. He earned an MFA in Sculpture and Digital Media from University of Cincinnati in 2014.

Meet the College’s Program Faculty collegeforcreativestudies.edu

Transportation Design

The Program Building on your art and creativity, the MFA program in Transportation Design will bring you together with other bright, forward-thinking students from design and engineering disciplines who want to delve into the invention and entrepreneurial aspects of transportation design. In this program, you will take on the role of “designer as inventor,” and learn how to integrate innovation with real-world business strategy, including business practices, research, brand identity, vehicle architecture and mobility as a system. The curriculum will lead you through a complete design process – extensive research, sketching and 3D rendering, animation, core competencies analysis and more – and will include special projects that explore innovation through forms and materials, functionality and engineering. It’s a unique approach that will teach you how to combine creativity and research with business realities to create new brand value. Studying at CCS will put you at the very center of transportation design. In the College’s studios and labs – housed in the same building where Harley Earl, the first modern automotive designer, and other renowned researchers and designers pioneered groundbreaking vehicles – an automotive executive or other industry leader is very likely to stop in to engage informally with students. The College’s alumni are designers at every major car manufacturer and nearly all the Tier 1 auto suppliers, at racing and defense companies like Pratt & Miller, and consulting in firms as far away as Vietnam and Abu Dhabi. You will participate in design competitions, internships and sponsored projects from the Big 3 and Tier 1 and 2 suppliers. With these exceptional networking advantages, CCS is the ideal place to develop the knowledge, skills and entrepreneurial outlook that will enable you to influence the future of transportation.

Student Work

Student

Cumhur Ünveren

Project

Thesis: ZipCar 2020

The “ZipCar 2020” project creates the next generation of a “use versus own” platform optimized for Gen-Y wants and needs and for the service business. The concept integrates monovolume proportions with highly flexible, reconfigurable interior solutions and self-cleaning materials. Megacity consumers with high expectations of purpose-driven, safe and hygienic transportation are the lifestyle focus of this thesis project.

Student

Yu-Chen Chen