Nikki Brown of Altwell

Q. Tell everyone who you are and what you do?

A. I graduated from USC and went to work for my dad days after. Our family has been in wellness and sport nutrition for decades and soon after I started with him, we started CytoSport (my father, brother and a few others). A few years in, we founded the Muscle Milk brand of protein products. I led our brand efforts from packaging, messaging to customer collecting. I grew into the CMO role leading all brand building and consumer facing efforts. We sold the business in 2014 to the Hormel Food Company. I stayed in the CMO role until 2016. I left to help my father with his latest start up, Flavor Insights, a boutique which specializes in flavorings, innovation and iteration in the food and beverage area. While we love the flavor business, we knew we would get back in the branded space eventually. In 2018, the idea behind Altwell was born with our first products launched early 2020. My role with ALTWELL is to advise on overall brand development and strategy.

Q. Tell us about CBD what it is and what it does?

A. CBD is one of many cannabinoids found in hemp. Cannabinoids have been used by people for centuries. They interact with a system in our bodies that helps to regulate to mood, pain, sleep, and stress. Many people use CBD to assist with balance, rest, recovery, and ease.

Q. Do you have full spectrum CBD or CBD isolate?

A. Altwell products contain both full spectrum and broad-spectrum CBD.

Q. I also see you have the CBD gummies and powders what does these do for the body?

A. The Altwell line has SLEEP gummies enhanced with L-theanine and melatonin along with CBD. We also have BALANCE gummies that provide 25 mg of broad-spectrum CBD to help provide calm and balance throughout your day. Altwell protein powder provides 25 mg of broad-spectrum CBD along with 20 g of plant protein to provide balance and overall nourishment for your body. Taste is something that our family was known for in protein. It’s a guiding principal in Altwell products. We felt providing a consistent, quality taste experience was an opportunity in the category, and we are super excited about where we landed.

Q. Can you tell us about your partnerships with Gunnar Peterson and Karena Dawn.

A. Karena provides wellness inspiration to the Altwell community. Promoting positive mental wellness is important to her and we share her passion. Altwell products aim to provide modern wellness in the daily toolbox for our consumers. Gunnar is an icon in the fitness and training area. We knew him from our Muscle Milk days and as he came to learn what we were doing and as he tried and experienced the Altwell products, he joined the Altwell team. His body and mind need to be ready at all times. He appreciates the overall recovery benefits of Altwell that allow him to train hard and do it all over again.

Q. What tips can you give to someone who wants to start taking CBD?

A. We suggest you know and trust where you purchase your products. Look for products that have testing protocols that the brand/ manufacturer is willing to share. For instance, you can visit Altwell. com and type in your product lot code to see our testing results. This will assure you that your product is not only safe, but also that it’s meeting the label claim. The varying experience may be attributed to a product not actually having the quantity of CBD on the package that it states. From a dosage perspective, we suggest you start low and go slow. We aren’t all created the same and it’s important to find what is going to work for you.

Q. This is a new year what are some of your goals for 2021?

A. I am the mother to four. I am committed to raising happy, well-adjusted and aware kids. In balancing that and work, I also want to remind myself to take those precious moments for me. I am better at all of it when I have done that part. On a professional level, I am committed to growing and supporting two businesses. That’s enough to keep my plate full – even overflowing.

Q. Are there any projects or events you have coming up for 2021?

A. Altwell is intending to expand in 2021. We have learned a lot about our wellness journey and are excited about some upcoming possibilities. Stay tuned.

Q. Where can the readers follow you?

A. They can follow me @altwellcbd on IG.

Lean Eating:

The guide explores some commonly asked questions about:

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Eating Diet

This package includes the full 28-day meal plan with a cover page, 85+ recipes which includes an image, ingredients, directions, nutritional value, and the 28-day meal plan presented in a calendar format.

28-Day Vegan Plan includes:

• Weekly calendar instructing what meals to eat • 120+ detailed recipes • 3 Meals and 1-2 snacks daily • Each recipe has a picture • Includes breakfast, lunch, dinner, and snacks • All gluten-free • Made with minimum ingredients • Can be done in 30 minutes or less • Number of servings and portion size for each meal • Nutritional information of each meal (Calories, protein, fat, carbs, fiber) • Grocery list Healthy eating plan: This package includes the full 28-day meal plan with a cover page, 85+ recipes which includes an image, ingredients, directions, nutritional value, and the 28-day meal plan presented in a calendar format. This is another version of the clean eating 28-day plan, with completely different recipes and includes: • What is Healthy Eating? • Pantry and Fridge Staples • Organic: Clean 15 & Dirty Dozen • Healthy Options While Eating

Out

28-Day Vegetarian Plan includes:

• Weekly calendar instructing what meals to eat • 3 meals, with 1-2 snacks for a total of 115-140 detailed daily recipes • Includes breakfast, lunch, dinner, and snacks • All gluten-free • Made with minimum ingredients that are simple • Can be done in 30 minutes or less • Number of servings and portion size for each meal • Daily calories range from 14001500 • Nutritional information of each meal (Calories, protein, fat, carbs, fiber) • Grocery list

Description Sugar Detox Plan

Americans on average consume more than 100 pounds of sugar each year. This excessive intake of sugar can have a devastating effect on metabolism and cause a multitude of health problems such as diabetes, heart disease, cancer, dementia and in some cases, infertility.

Wondering how to reduce your sugar intake so it won’t deteriorate your health, rebalance your body and recapture glowing, youthful skin? The best way to achieve this is through a cleansing, sugar detox program. This is not a tea, pill, or product that you magically take and everything goes away. Here at Xena, we help you fast track your health and give your body a break from the vicious circle of sugar addiction, we outlined a step-by-step, effective sevenday sugar detox plan to slowly wean you off the harmful excess sugars.\

This e-guide explores some questions such as:

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Important? • What to Eat and What Not to

Eat?

Simple Meal Plan with 3 meals and 1 snack and 17 detailed recipes with pictures and instructions.

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Photographer: Gudrun Gabriel Stylist: Vivian Dinkins-Stith Make-up Artist: Yolanda Marshall Hair: Lisa Newton, Hair Game