3 minute read
Camille Davis
from Women in PR
A. Thanks for Interviewing with us. Tell everyone who you are and where you’re from?
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My name is Camille Davis and I’m from Washington, D.C.
Q. What made you want to be in
Public Relations?
A. Coincidentally, While participating in The College of Communications
“Multicultural Journalism”
Workshop at The Pennsylvania
State University the summer before my senior year in High
School; I developed my love for
Public Relations. While my writing skills were strong; I found Public
Relations encompassed all aspects of Communications, and I could exercise all ofmy talents. I decided that it would be my major, early on.
Q. Can you tell me in your own terms what does a Publicist do?
A. Essentially a Publicist or Public
Relations Professional maximizes visibility for a company or public figure through disseminating its messages/beliefs to its target audiences. We create strategic opportunities and placements to build awareness, loyalty and retention.
Q.
A. Tell us about your company “MontagePR” and some of the challenges you had growing your business?
MontagePR is an award-wining, boutique public relations agency, catering to Small, Black-Owned, and Women-Owned businesses. I have a passion for helping others build their brand and
outreach efforts; particularly small businesses, as they make our communities thrive. One obvious challenge was being hit by the pandemic. How could anyone have been prepared for the financial effects ofCOVID-19, let alone health, mental and more. My client list literally dropped to one. Unfortunately, when my clients began seeing loss, Public Relations was first to go. While I’m still rebuilding, I am thankful I had other skill sets to rely on, such as my Journalism background which allowed me to obtain freelance writing gigs.
Q.
A. What is one thing you love and one thing you dislike about being a PR?
I love seeing my client’s name in print or on the news. Even subliminal placements that I was able to craft emotion-provoking messages that resonated enough to position them directly in the public eye. Amplifying their voice. That’s gratifying. I realized just this year from an advisor of mine, I cannot want it more than the client. I may believe in someone, their brand or product so much, but sometimes people just aren’t ready or even cut out to do the work, invest in themselves or put in the effort it takes to build success.
Q.
A. What is one of your proudest moments being in PR?
I am proud to be a Mompreneur. Before I thought I was a Mompreneur, simply because I was a Mother and an Entrepreneur. It wasn’t until moments like taking my son with me to a client interview at 93.9 WKYS – FM, where I had to prep the client then listen to the interview with the door cracked as my two-tear old (at the time) uses my thumbs to flip in the hallway. So carefree… unknowing even how big of a deal it was that he was at our local radio station and how serious Mommy’s work was. It was in that moment that I saw no judgment. No side eyes. I was mastering it all.
Q. Tell us about some of your other hobbies?
A. I enjoy cooking and eating... I am a super foodie! I foresee culinary
school in my future (years down the line). I spend most of my “downtime” interviewing members of the Media at Meet The Media on Instagram, as well as Editing/ Writing Content, and Hosting digital sessions and podcasts for Womenfortheculture.com. Changing and controlling the narrative is important to me, as it pertains to Representation and Positive Black Stories in the Media. I’m all about leaving my impact right now and using my voice to spark change!
Q.
A. What are some things you’re working on for 2020?
My top priority is identifying funding for Small Businesses to afford Public Relations services, which I believe is key for business longevity. I am also working on branding and investing in myself, Camille Davis, the woman behind the brand. If not, I would not have opportunities such as these to share my story with WIB.
Q. Tell us one thing you want to change in the PR world? A. The way we’re perceived. I hope that now, Public Relations is viewed as essential for Best
Business Practices.
Q. Where can the fans follow you?
A. @MontagePR across all social media platforms.