Melissamcavoy

Melissa McAvoy

Q. Thanks for Interviewing with us.

Tell everyone where you’re from?

A. Hello, I live and work in Los Angeles, CA.

Q. What made you want to be in

Public Relations?

A. I love working with media and brands to broaden their awareness.

I always knew that I wanted to have a career in Public Relations, even in college. I had the great opportunity to work with great PR Firms prior to launching my own company Luxury

Experience & Co ten years ago.

Q. Can you tell me in your own terms what does a Publicist do?

A. We work in the basic Public Relations format with media but have a unique niche in incorporating Business Development and partnered brand events.

Q. Tell us about some of the challenges you had growing your business in PR?

A. As we all know PR has changed over the years and I learned that we need to bring more to the table than just media pitching. We needed to broaden our deliverables for our clients by integrating Business

Development to help grow the brand and Sales.

Q. What is one thing you love and one thing you dislike about being in PR?

A. Our business has always been about looking outside the box and giving brands more than just an event. We work with each brand before and after each event to grow their brand in both a B2B and B2C awareness and like-minded partnerships.

Q. What is one of your proudest moments being in PR?

A. I have worked with such brands as

Rolls-Royce, Bloomingdale & Piaget to name a few. With that we built relationships with their celebrity clients and wanted to bring a higher level in connecting their clients with multiple brands in an exclusive setting. With many gifting lounges and events out there, LE & Co has a unique niche to bring in and blend many different brands with a special experience.

Q. Tell us about some of your other hobbies?

A. I love finding fun activities to do with my son’s. I love sports, anything athletic and being outdoors.

Q. What are some things you working on for 2020?

A. One client that we’ve taken on is

UVConcepts. UVConcepts is the first and only ecosystem solution designed to improve the manual cleaning and disinfection process for non-critical portable medical equipment. We’re excited to partner and have them at our Celebrity & Athlete Gifting Lounge at the upcoming 2021 SuperBowl. We’re excited to not only take the current

COVID-19 situation on and through our events, introduce and show how the NFL forexample can learn and experience how they can keep theirplayers safe on and offthe field. This will set the stage while blending this innovative brand with all ourotheramazing brands from trips, wellness packages, apparel, luxury automobiles and many more exciting brands that are gifted to talent we have selectively chosen to attend.

Q. Tell us one thing you think needs to change in the PR world?

A. Being a woman owned business,

I have found I’ve grown in looking outside the box as I work with such a broad base of clients. I honestly find the excitement in learning about our clients and helping them find new ways to bring brand awareness to their products and services. I take great pride in working with young people and walking them through our process.

Many companies think just to bring on interns, give them basic tasks, but what I think is important is that young people understand and be aggressive in asking to be a part of the process. Ask many questions, ask to be more involved and always think outside ofthe box in what they can bring to a project. Also, connections start now! The more you can connect, reach out and ask questions and learn about companies is a powerful tool. Having a strong database is key too jumping out as a young Entrepreneur.

Q. Where can the fans follow you?

A. Instagram - https://www.instagram.com/luxuryexperiencecollc/ LinkedIn - https://www.linkedin.com/in/melissamcavoy/ Facebook- https://www.facebook.com/Luxury

ExperienceCo/

“ As we all know PR has changed over the years and I learned that we need to bring more to the table than just media pitching. ”