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Elegance of Amor

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Rafael Vigilantics

Rafael Vigilantics

"You dont have to be Great to start but you have to start in order to be Great."

Q. Thanks for interviewing with us. Tell us who you are and what you do.

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A. My name is Cherie Amor, and I am Hair stylist who is transitioning from behind the chair.

Q. Tell us a little bit about your journey and how you got to where you are today?

A. I’m from Brooklyn New York (East NY specifically) At the age of 8 I was doing hair mainly braiding and it’s something that grew with me and then became my passion. I fell in love with hair at a very early age and I just took it by storm. I worked in several salons and then eventually opened up my very own in my in the heart of my hood so I can provide opportunities to my community. My passion introduced me to my purpose which allowed to openly speak on several topics about business and just being a woman coming into this industry and going through life and etc. Teaching things that weren’t taught to me and just giving back.

Q. Let’s talk about “Elegance of Amor” and how it got started?

A. Elegance of Amor started with just a comb and a dream. It was a vision I had at a very young age which turned out way bigger than I imagined.

Q. Can you tell us what makes your brand unique and different than other brands?

A. My brand is unique because it’s a sanctuary for my clients not just come get a service but also vent and just feel the best versions of themselves. I created a very embracive environment that’s simply reminds them that they matter and what self-care really is.

Q. Where do you see your brand in the next three years?

A. I’ve added Hair. I Am Empowerment to this brand. I do it once a year and it brings all from the beauty industry together in one room that simply educate, inform, and talk about improvements within our business and self-development while building their brand. The place is to stay in the lane of Hair but more on the teaching side and creating something so big that it’s bigger than us. I plan for it to be just as huge as Bronner Brothers.

Q. What are some of the classes you offer with your company?

A. I offer mentorship where I pretty much mentor and get people to know why they started and pushing them into their purpose and help them figure out what their purpose are. I also do hair class where I teach you all the techniques, I use doing all of my hair styles. And I also just started teaching this course called How to become a 6-figure stylist.

Q. Can you tell us one of your most memorable accomplishments you’ve received in your career?

A. The one memorable moment I had doing what I love was catering to a client who suffered from alopecia, she was so scared to be open with her audience and not only did I help build that confidence in her I also gave her a makeover,,,, she was so emotional and just so happy, the truth is that’s the reward in it all.

Q. Are you running any specials?

A. I randomly do specials everyone deserve a break here and there. Make it affordable for some who works so hard and sometimes can pay top dollar to get a service. That’s always a way I give back as well.

Q. What keeps you passionate about helping women look beautiful?

A. The transition from them going from one look to another keep me passionate and most importantly the confidence I see them all of sudden develop when they are done. It’s such an amazing sight to see. Making another human being feel good makes it all worth wild.

Q. Are you working on any new projects or upcoming events?

A. I am currently working on my very next virtual hair class and My 3rd Hair I Am Empowerment Brunch. It will be bigger than last year.

Q. Where can the readers follow you?

A. You can follow me on Ig: @cherieamorslays Facebook: @Cherie Amor TikTok @cheriethehairslayer Clubhouse @Cherie Amor

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