Brief/Session/Document Title – Picador celebrates the 25th anniversary of The Rules Of Attraction Brief Use typographic and editorial design to promote the 1987 novel, Rules Of Attraction written by Bret Easton Ellis ahead of it's 25 th anniversary next year. There is a possibility for a proposal of a special edition publication for each of his acknowledged novels.
Context The publication will exist as a separate insert in the Guardians Saturday Culture supplement .
Considerations The resolution should be a professional, considered piece of design that will reflect the high profile of both Picador and Bret Easton Ellis, attracting both enthusiasts of the author and designers alike. The final resolution should be in the form of a publication that exists to be promotional and informative on both Bret Easton Ellis and the novel. Knowledge of appropriate content will be gained through research but these could include a brief character introduction/information on the author/typographic posters as tangible objects/discs within the publication containing a downloadable version of the text for kindle. There is also the possibility of the cover of the novel to be redesigned.
Background Bret Easton Ellis is an American novelist and short story writer. His works have been translated into 27 different languages. He was regarded as one of the so-called literary Brat Pack. He is a self-proclaimed satirist, whose trademark technique, as a writer, is the expression of extreme acts and opinions in an affectless style. Ellis employs a technique of linking novels with common, recurring characters. The Rules of Attraction is a dark comedy and satirical novel by Bret Easton Ellis published in 1987. The novel focuses on a handful of rowdy and often sexually promiscuous, spoiled Bohemian college students at a liberal arts college in 1980s New Hampshire, primarily focusing on three of them who find themselves in a love triangle. The novel is written in first person narrative, and the story is told from the points of view of various characters. The book was adapted into a film of the same name in 2002. Next year The Rules Of Attraction will be 25 years old.
Mandatory Requirements – – – – –
An informative publication promoting the author and the novel, not to exceed A3. A minimum of three typographic posters to appear inside of the publication. A design for a disc element within the publication. The Picador logo as a discreet but integral part of the design. The design should be adaptable across two sizes. B format, which is 126mm width x 198mm height (standard paperback) and the larger demy format 135mm width x 216mm, should this be considered as progression to rebrand the novel cover.
Target Audience – –
People looking for a gift for Bret Easton Ellis enthusiasts Graphic Design students interested in editorial/publication design