Cecilia Woo

I am a results-oriented leader with 39 years of cross-sector experience spanning publishing, nonprofit, and corporate environments, and a lifelong passion for turning ideas into impact. Currently serving as Commercial Partnership Manager at the Singapore Golf Association, I lead high-level sponsorship, fundraising, and campaign strategy, most recently for the Tee-Up for the Champions of Tomorrow initiative and the upcoming World Amateur Team Championships (WATC) 2025. From engaging C-suite decision-makers to securing corporate partnerships, I connect brands with meaningfully aligned opportunities that make a lasting difference. Previously, I held leadership roles across MediaCorp, AWARE, and several national charities, building my expertise in donor stewardship, digital fundraising, CRM systems (NEON, Glue Up), and cross-platform marketing. I’ve also spearheaded campaigns that secured multi-million-dollar government grants and built lasting support communities across sectors. I bring energy, empathy, and execution to every initiative I take on — combining a business-minded approach with a heart for social change. Whether organising a charity golf tournament or mentoring young fundraisers, I believe in building trust, creating shared value, and leading purposefully. Let’s connect if you’re passionate about driving social impact through strategic partnerships, meaningful engagement, and storytelling that inspires action.