invitation to FLAGSHIP STORE OPENING may 12th
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In 2007 three hung-over Norwegians (Thomas Adams, Henrik Nøstrud and Knut Gresvig) had the idea to sew together a hooded sweatshirt and a pair of sweatpants, connecting the two with a giant zipper to create the ORIGINAL OnePiece. An instant success amongst Scandinavians, OnePiece ‘Jump in’ became a huge hit in Norway in 2008 and later in Sweden despite only being fueled by blogs & social media. Now, with more than 220, 000 fans, no other Scandinavian company has a stronger social media following than OnePiece Jump-in Ltd. In the short time that OnePiece has launched internationality it has been adopted at a phenomenal rate by a broad range of celebrities who have all been spotted in their unmissable suits such as Justin Bieber, Lady Gaga, Rhianna, Kate Moss, Usher, Jayden Smith, Westlife, Kate Moss, Paris & Perez Hilton, Whitney Port, Paramore, Pink, Henry Holland, Agyness Deyn, Pixie Geldof, Nick Grimshaw, Jude Law and Sadie Frost. Since OnePiece launched globally it has opened two new stores in Norway and three Sweden, They are currently being sold in an exclusive outlet at Harrods in London, and at Kitson in Los Angeles. Now, OnePiece opens its first US store on the swanky Robertson Blvd in Los Angeles.
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EVENT VENUE & DETAILS
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STORE OPENING : 116 N Robertson Blv. (Oppsit The Ivy) Time : 6:30 - 9:30 pm Red carpet, drinks, canapes at store.. EXCLUSIVE AFTER PARTY: 11401 Chalon Road, Bel Air, CA 92049 Time: May 12th. 10PM - 2AM THE HOTTEST HOUSE PARTY OF THE YEAR MUSIC: Chris Masterson (Celebrity DJ) Will Crimes PRODUCTION: Old Fashion Group
RSVP: rsvp@onepiece.com 4
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PROMOTIONS
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Dan Regan and Dante N. are two of the most sought after promoters in the Los Angeles nightlife community who will be responsible for bringing along the ‘who’s who’ of the Los Angeles nightlife, from Hollywood opinion formers, entertainment executives and royalty. Known for Monday night’s TEDDY’S (Roosevelt Hotel), Tuesday night’s ARGYLE (W Hotel Hollywood), Thursday night’s HEMINGWAY’S (Hollywood Night), Friday night’s TROUSDALE, Saturday night’s ROXBURY and now.. OnePiece exclusive launch.
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“Whether you call them rompers, playsuits, or onesies, nothing compares to the ease of wearing a OnePiece”. Nylon Magazine
“OnePiece is rapidly becoming the new fashion and lifestyle statement”. Antenna Magazine.
“Fashions Newest Sensation, OnePiece” Icon Magazine
“OnePiece Is So Hot Right Now” SOCIALITE LIFE
“Justin Bieber Rocks a Patriotic OnePiece!” X17.com
“Fashion sensation in Europe will soon be spreading in the US faster than a potent strain of H1N1”. Boston Globe
“Hollywood’s most talked about look”. Celebuzz
“Whitney Port and I rocked the Norwegian export OnePiece to the fullest, and let me be the f irst to tell you I may never take it off!” Hollywood Life
“If it’s possible to have a more fashion-forward Snuggie, it is the OnePiece” International Business Times
“OnePiece: The Next Generation of Jumpsuits” Fashion ETC
“The phenomenal Norwegian jumpsuit brand OnePiece, has jumped into the action” Style Examiner
“” Not since the UGG boot has a loungewear tend skyrocketed with such intensity “” MSN Live
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PUBLIC RELATIONS
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OnePiece has gained enormous press recognition since it launched in 2007. In November 2010 OnePiece launched internationally and the press reaction was nothing short of phenomenal. London’s Evening Standard broke the story as, “THE Winter Trend Of 2010,” The Guardian devoted a three-page cover feature on it, Sky News made it a rotating weekend feature and it became the most discussed international ‘news item’ on The Daily Mail website. In the past month the US press has followed with the same enthusiasm with the likes of Nylon magazine, LA Times, Antenna Magazine ,The Washington Post and the Boston Globe clambering over themselves to cover the story.
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JOIN US / RSVP: rsvp@onepiece.com
Thomas Adams Co-owner
Henrik Norstrud Co-owner
Lisa Dwan Head of international PR
thomas@onepiece.com Phone: 310 309 1967 Off ice: 310 450 9070
henrik@onepiece.com Phone: +44 7887 555846 Off ice: 310 450 9070
lisa@lisadwan.com Phone: +44 7973 593770 Phone USA: 310 429 3609 Off ice: 310 450 9070
www.onepiece.com