Celerity may june 2017 web version by Celerity Supply Chain Tribe

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Publisher's Note

Sweating it for the

July 01 GST rain Dear Readers, dŚĞ ĐŽƵŶƚƌǇ ŝƐ ƐǁĞůƚĞƌŝŶŐ ŝŶ ƚŚĞ ƐƵŵŵĞƌ ŚĞĂƚ ĂŶĚ ƐŽŵĞ ŽĨ ƵƐ ǁŽƵůĚ ďĞ ƌĞĂĚǇŝŶŐ ĨŽƌ ǀĂĐĂƟŽŶƐ ƚŽ ĐŽŽůĞƌ ƉůĂĐĞƐ͕ ŚŽƉŝŶŐ ƚŚĂƚ ďǇ ƚŚĞ ƟŵĞ ǁĞ ĐŽŵĞ ďĂĐŬ͕ ĐůĂƌŝƚǇ ŽŶ '^d ǁŽƵůĚ ďĞ ĐŽŵƉůĞƚĞ͘ dŚŝƐ ƐƵŵŵĞƌ ǁŝůů ƐĞĞ ƚŚĞ ƐƚĂƚĞƐ ƉĂƐƐ ƚŚĞ ^'^d ďŝůůƐ ĂŶĚ ƚŚĞ ĮƚŵĞŶƚ ĐŽŵŵŝƩĞĞ ;Ă ƉĂŶĞů ǁŝƚŚŝŶ ƚŚĞ '^d ŽƵŶĐŝů ĐŽŶƐƟƚƵƚĞĚ ƚŽ ĚŝƐĐƵƐƐ ƚĂǆ ƐůĂďƐͿ ĮŶĂůŝǌĞ ƚŚĞ ĐůĂƐƐŝĮĐĂƟŽŶ ŽĨ ŐŽŽĚƐ ĂĐƌŽƐƐ ƚŚĞ ĮǀĞ ƌĂƚĞͲ ƐůĂďƐ ;ŝ͘Ğ͘ Ϭй͕ ϱй͕ ϭϮй͕ ϭϴй ĂŶĚ ϮϴйͿ͘ dŚĞƌĞ ĂƌĞ ŝŶĚŝĐĂƟŽŶƐ ƚŚĂƚ ƚŚĞ ĞŶƚƌĂů 'ŽǀĞƌŶŵĞŶƚ ŝƐ ǁŽƌŬŝŶŐ ƚŽǁĂƌĚƐ Ă ƐŝŶŐůĞ ƌĂƚĞ ĨŽƌ ĞĂĐŚ ƉƌŽĚƵĐƚ ŐƌŽƵƉ ƚŽ ĂǀŽŝĚ ĐŽŵƉůĞǆŝƚǇ͘ &Žƌ ĞǆĂŵƉůĞ͕ Ăůů ƚǇƉĞƐ ŽĨ ĨŽŽƚǁĞĂƌ ĐŽƵůĚ ĂƩƌĂĐƚ ƚŚĞ ƐĂŵĞ ƌĂƚĞ͘ dŚĞ ĞŶƚƌĂů 'ŽǀĞƌŶŵĞŶƚ ĂůŽŶŐ ǁŝƚŚ DŝŶŝƐƚƌǇ ŽĨ &ŝŶĂŶĐĞ ĂŶĚ ƌĞůĂƚĞĚ ĂƐƐŽĐŝĂƟŽŶƐ ŝƐ ƉƵůůŝŶŐ ŽƵƚ Ăůů ƚŚĞ ƐƚŽƉƐ ƚŽ ƵƐŚĞƌ ŝŶ ƚŚĞ '^d ƌĞŐŝŵĞ ŽŶ :ƵůǇ ϭ͕ ϮϬϭϳ͘ All large corporates have been preparing, and gearing up to be compliant themselves, they are also ƌĞĂĐŚŝŶŐ ŽƵƚ ƚŽ ƚŚĞŝƌ ƚƌĂĚĞ ƉĂƌƚŶĞƌƐ ĂŶĚ ǀĞŶĚŽƌƐ ƚŽ ŚĞůƉ ƚŚĞŵ ŝŶ ƚŚĞ ƚƌĂŶƐŝƟŽŶ͘ tŚŝůĞ ƚŚĞ '^d ƐƚŽƌǇ ŝƐ ďĞŝŶŐ ǁƌŝƩĞŶ͕ ǁĞ Ăůů ĐŽŶƟŶƵĞ ƚŽ ŝŶŶŽǀĂƚĞ ĂŶĚ ƐƚƌĂƚĞŐŝǌĞ ƚŽ ƌĞĚƵĐĞ ĐŽŵƉůĞǆŝƟĞƐ ĂŶĚ ĂůŝŐŶ ŽƵƌƐĞůǀĞƐ ƚŽ ǁŝŶ ŽǀĞƌ ŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ WĂƌůĞ ŐƌŽ͛Ɛ ŐŽŽĚ ŽůĚ ŵĂŶŐŽ ĨƌƵŝƚ ĚƌŝŶŬ &ƌŽŽƟ͕ ŶŽǁ ĐŽŵĞƐ ǁŝƚŚ ĂŶ ĂĚĚĞĚ &ŝǌǌ ŝŶƚŽ ŝƚ ĂŶĚ Ă ƚĂƌŐĞƚ ŽĨ ŵŽƌĞ ƚŚĂŶ ϯy ŐƌŽǁƚŚ ŝŶ ϱ ǇĞĂƌƐ͘ Ɛ /ŶĚŝĂ ŐƌŽǁƐ ŝƚƐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŵďŝƟŽŶ͕ 'ŽĚƌĞũ Θ ŽǇĐĞ ŚĂƐ ďĞĞŶ ǁŽƌŬŝŶŐ ƚŽǁĂƌĚƐ ĚĞǀĞůŽƉŝŶŐ ĂůƚĞƌŶĂƟǀĞ ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ŶŽŶͲŚĂǌĂƌĚŽƵƐ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞ ƚŚƌŽƵŐŚ ŝƚƐ WƵŶĈŚ WƌŽũĞĐƚ͘ >Žƚ ŽĨ ǁŽƌŬ ŝƐ ĂůƐŽ ďĞŝŶŐ ĚŽŶĞ ŽŶ ƚĞĐŚŶŽůŽŐǇ ĂŶĚ ĚŝŐŝƟǌĂƟŽŶ͘ ^ŽŌǁĂƌĞ ĮƌŵƐ ůŝŬĞ : ĂƌĞ ŚĞůƉŝŶŐ ĐŽŵƉĂŶŝĞƐ ĚĞĐŝƉŚĞƌ ƵŶƐƚƌƵĐƚƵƌĞĚ ĂŶĚ ƐĐĂƩĞƌĞĚ ĚĂƚĂ ŝŶƚŽ ŵĞĂŶŝŶŐĨƵů ŝŶƐŝŐŚƚƐ ĂŶĚ ďĞŶĐŚŵĂƌŬ ƚŚĞŝƌ ŽƉĞƌĂƟŽŶƐ͘ ŶũŽǇ ƚŚĞ ƐƵŵŵĞƌƐ ĂŶĚ ƚŚĂŶŬ ǇŽƵ ĨŽƌ ƌĞĂĚŝŶŐ ŽƵƌ ŵĂŐĂǌŝŶĞ͘ Ɛ ĂůǁĂǇƐ͕ ǁĞ ǁĞůĐŽŵĞ ǇŽƵƌ ĐŽŵŵĞŶƚƐ ĂŶĚ ƐƵŐŐĞƐƟŽŶƐ ŽŶ ŚŽǁ ǁĞ ĐŽƵůĚ ŝŵƉƌŽǀĞ ŽƵƌƐĞůǀĞƐ͘

Ch Charulata Bansal Publisher ŚĂƌƵůĂƚĂ͘ďĂŶƐĂůΛĐĞůĞƌŝƚǇŝŶ͘ĐŽŵ ǁǁǁ͘ĐĞůĞƌŝƚǇŝŶ͘ĐŽŵ Published by Charulata Bansal on behalf of Celerity India Marketing Services Edited by: Prerna Lodaya • e-mail: prerna.lodaya@celerityin.com Designed by: DesignStyle Studios • e-mail: designstylestudios@gmail.com 1504, Darshan Heights, B M Marg, Off Tulsipipe Road, Elphinstone (West), Mumbai- 400013 Tel. No.: +91 9821245526 • e-mail: Charulata.bansal@celerityin.com Printed by: Magna Graphics (India) Limited, 101 C & D, Government Industrial Estate, Kandivli (West), Mumbai- 400067. Logistics Partner: Blue Dart Express Limited

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CONTENTS

Vol. 1 • ISSUE 3 • MAY-JUNE 2017

COVER STORY 20 d, &/ /^ < tŝƚŚ Ă ŵŝƐƐŝŽŶ ƚŽ ŐĞƚ ďĂĐŬ ƚŽ ƚŚĞ ƉŽůĞ ƉŽƐŝƟŽŶ͕ WĂƌůĞ ŐƌŽ ŚĂƐ ƐĞƚ ĨŽƌ ŝƚƐĞůĨ ĂŶ ĞŶǀŝŽƵƐ ƚĂƌŐĞƚ ŽĨ ĂƩĂŝŶŝŶŐ ϭϬ͕ϬϬϬ ĐƌŽƌĞ ƚƵƌŶŽǀĞƌ ďǇ ϮϬϮϮ ĂŶĚ ŝƐ ǁĞůů ŽŶ ŝƚƐ ŵŝƐƐŝŽŶ ƚŽ ƌĞĨƌĞƐŚ /ŶĚŝĂ͘

OUTLOOK 06 '^d /DW d ʹ ŚŽůŝƐƟĐ ƉĞƌƐƉĞĐƟǀĞ Manish Saigal͕ D ͕ ůǀĂƌĞǌ Θ DĂƌƐĂů ; ΘDͿ͕ ƐŚĂƌĞƐ ǁŝƚŚ ƵƐ ƉŽƐƚͲ'^d ŝŵƉůŝĐĂƟŽŶƐ ŽŶ ǀĂƌŝŽƵƐ ŝŶĚƵƐƚƌǇ ǀĞƌƟĐĂůƐ͘

OPINION 08 ǇĞŝŶŐ ^ D ĐŽŶƐŽůŝĚĂƟŽŶ ƉŽƐƚͲ'^d Lalit Malik͕ &K͕ ĂďƵƌ /ŶĚŝĂ >ƚĚ͕͘ ƚĂůŬƐ ĂďŽƵƚ ƐƵƉƉůǇ ĐŚĂŝŶ ĐŽŶƐŽůŝĚĂƟŽŶ ƐƚƌĂƚĞŐŝĞƐ ƉŽƐƚͲ'^d

10 'ĞƫŶŐ '^d ƌĞĂĚǇ ǁŝƚŚ ĂŶ ĞǆƉĂŶĚĞĚ ƉŽƌƞŽůŝŽ Chandru Kalro͕ D ͕ dd< WƌĞƐƟŐĞ͕ ŽīĞƌƐ ŝŶƐŝŐŚƚƐ ŝŶƚŽ ĐŽŵƉĂŶǇ͛Ɛ ƌĞĂĚŝŶĞƐƐ ƚŽǁĂƌĚƐ '^d

LEADERSHIP 17 DĂŬŝŶŐ ůĂƐƚ ŵŝůĞ ĐŽŶǀĞŶŝĞŶƚ Malcolm Monteiro͕ K ƐŝĂ WĂĐŝĮĐ͕ ,> Ğ ŽŵŵĞƌĐĞ͕ ĚĞĐŽĚĞƐ ƚŚĞ ŝŵƉŽƌƚĂŶĐĞ ŽĨ ůĂƐƚ ŵŝůĞ ĚĞůŝǀĞƌǇ

INTERVIEWS 11 ^ŝŵƉůŝĨǇŝŶŐ ĐŽŵƉůĞǆŝƟĞƐ ƚŚƌŽƵŐŚ ĚĂƚĂ Θ ŝŶƐŝŐŚƚƐ Girish Rishi͕ K Θ DĞŵďĞƌ ŽĂƌĚ ŽĨ ŝƌĞĐƚŽƌƐ͕ : ^ŽŌǁĂƌĞ͕ ŝƐ ĞǆĐŝƚĞĚ ƚŽ ďĞ ŝŶ ƚŚĞ ŵŝĚƐƚ ŽĨ ĚĂƚĂ ĚƌŝǀĞŶ ƐĐŝĞŶĐĞ͕ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ ĂŶĚ /ŶƚĞƌŶĞƚ ŽĨ dŚŝŶŐƐ

14 ƌĞĂƟŶŐ ƚŚĞ ŶĞǁ Ankit Gupta͕ ^ĞŶŝŽƌ ŝƌĞĐƚŽƌ͕ ^ D͕ ĂĚŝĚĂƐ 'ƌŽƵƉ /ŶĚŝĂ͕ ŽŶ ďĞĐŽŵŝŶŐ Ă ƉƌĞĨĞƌƌĞĚ ƐƉŽƌƚƐ ĨĂƐŚŝŽŶ ďƌĂŶĚ

24 ŽŵƉůĞǆŝƚǇ ŝƐ ŽƵƌ ƐƚƌĞŶŐƚŚ Sandeep Baxla͕ ,ĞĂĚ ^ƵƉƉůǇ ŚĂŝŶ ʹ /ŶĚŝĂ ƐƵďͲĐŽŶƟŶĞŶƚ͕ ,ĞŶŬĞů ĚŚĞƐŝǀĞƐ dĞĐŚŶŽůŽŐŝĞƐ͕ ŽŶ ĂŐŝůŝƚǇ ďĞŝŶŐ Ă ĐƌŝƟĐĂů ƐƵĐĐĞƐƐ ĨĂĐƚŽƌ ĨŽƌ ,ĞŶŬĞů ŝŶ ƚŚĞ ĨƵƚƵƌĞ

28 /ĐŽŶŝĐ ĞƐƐĞŶĐĞ <ĞǀĞŶƚĞƌƐ &ŽƵŶĚĞƌƐ ŐĞƚ ĐĂŶĚŝĚ ĂďŽƵƚ ƌĞǀĂŵƉŝŶŐ ƚŚŝƐ ŝĐŽŶŝĐ ďƌĂŶĚ ǁŚŝůĞ ŬĞĞƉŝŶŐ ƚŚĞ ĞƐƐĞŶĐĞ ŝŶƚĂĐƚ

35 >ŝĨĞ͛Ɛ ĚǇŶĂŵŝĐ KK Kaul͕ D ͕ WĂŶƚŽƐ >ŽŐŝƐƟĐƐ /ŶĚŝĂ͕ ŚŝŐŚůŝŐŚƚƐ ^ D ƐƚƌĂƚĞŐŝĞƐ ƌĞǀŽůǀŝŶŐ ĂƌŽƵŶĚ ͚ŵĞĞƚ ƚŚĞ ŵĂƌŬĞƚ͛

GAMECHANGER 30 'ŽŝŶŐ ǌĞƌŽ ǁĂƐƚĞ Hemmant Jha͕ ŚŝĞĨ ĞƐŝŐŶ KĸĐĞƌ ʹ /ŶŶŽǀĂƟŽŶ Θ ĞƐŝŐŶ ĞŶƚĞƌ͕ 'ŽĚƌĞũ Θ ŽǇĐĞ DĨŐ͘ Ž͘ >ƚĚ͕͘ ĞŶůŝŐŚƚĞŶƐ ƵƐ ŽŶ ƚŚĞ ƐƵƐƚĂŝŶĂďůĞ ĞǆƉĂŶƐĞ ĂŚĞĂĚ

FOCUS 32 ŝƐƌƵƉƟŽŶ ŝƐ ŚĞƌĞ ƚŽ ƐƚĂǇ Professor N Viswanadham ŽīĞƌƐ ŝŶƐŝŐŚƚƐ ŝŶƚŽ ƚŚĞ ŶĞĞĚ ĨŽƌ ƌĞǀŝƐŝƟŶŐ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ ƚŽ ǁŝŶ ƚŚĞ ŐůŽďĂů ƌĂĐĞ

RECAP 38 dƌĞŶĚŝŶŐ ŝŶ /ŶĚŝĂ ^ƵƉƉůǇ ĐŚĂŝŶ ŶĞǁƐ Θ ǀŝĞǁƐ ĐƵƌƌĞŶƚůǇ ƚƌĞŶĚŝŶŐ EDITOR: WƌĞƌŶĂ >ŽĚĂǇĂ Cover image courtesy: Parle Agro

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JOIN THE NEW AGE The age of simple warehouses to store goods is gone. It’s time for new age turnkey solutions that maximize supply chain efficiency while minimize operating costs. Embassy Industrial Parks provides build to suit spaces to meet the need for modern industrial and warehousing spaces.

Bird’s eye view of Embassy Industrial Park, Chakan, Pune

Seven key markets – Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Mumbai & Pune. z

Planned Pl d development d l t off 15 – 20 million illi sq ft off modern d industrial and warehousing space.

Strategically located with good connectivity to Highways, Consumption Centres & Airports.

Parks are spread over 50 – 200 acres in each location.

Embassy Group has executed 37 million sq ft space with 150 client relationships based on leasing model.

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For more information, reach us at info@embassyindustrialparks.com www.embassyindustrialparks.com

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OUTLOOK

As the implementation of GST is just around the corner, it’s time to shift our focus towards the nitty-gritties involved in smooth functioning in the post-GST era. This analytical piece by Manish Saigal, MD, Alvarez & Marsal (A&M), aims to help you take the right route by discovering the treasure chest that the GST beholds…

Žǁ ƚŚĂƚ ƌŽůůͲŽƵƚ ĚĂƚĞ ĨŽƌ '^d ŝƐ ĂůŵŽƐƚ ĐĞƌƚĂŝŶ͕ ŝŶĚƵƐƚƌǇ ĞǆƉĞƌƚƐ ĂŶĚ ĂĚǀŝƐŽƌƐ ĂƌĞ ƚĂŬŝŶŐ Ă ĐůŽƐĞƌ ůŽŽŬ ŽŶ ƉŽƚĞŶƟĂů ŝŵƉĂĐƚ ŽĨ '^d ŝŶ ŵĞĚŝƵŵ ĂŶĚ ůŽŶŐ ƚĞƌŵ͘ dŚĞ ĨŽĐƵƐ ŚĂƐ ŶŽǁ ƐŚŝŌĞĚ ĨƌŽŵ ƉŽůŝĐǇ ŐƵŝĚĞůŝŶĞƐ ƚŽ ŝŵƉůĞŵĞŶƚĂƟŽŶ ĨƌĂŵĞǁŽƌŬ͘ tĞ ďĞůŝĞǀĞ ƚŚĂƚ '^d ŝŵƉĂĐƚ ŽŶ ǀĂƌŝŽƵƐ ŝŶĚƵƐƚƌŝĞƐ ĐĂŶ ďĞ ĐůĂƐƐŝĮĞĚ ƵŶĚĞƌ ĨŽůůŽǁŝŶŐ ŬĞǇ ƉĂƌĂŵĞƚĞƌƐ͗ īĞĐƟǀĞ ƚĂǆ ƌĂƚĞ ʹ ƉƌĞͲΘ ƉŽƐƚ '^d͖ ŝŶĚƵƐƚƌǇ ƐƚƌƵĐƚƵƌĞ ʹ ƐƚƌƵĐƚƵƌĂů ŝŵƉĂĐƚ ŽŶ ƐŵĂůůĞƌ ĐŽŵƉĂŶŝĞƐ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌǇ͖ ƐƵƉƉůŝĞƌ ŝŶĚƵƐƚƌǇ ʹ ŝŵƉĂĐƚ ŽŶ ƐƵƉƉůŝĞƌ ďĂƐĞ͖ ĚŝƐƚƌŝďƵƟŽŶ ʹ ĞǆŝƐƟŶŐ ĚŝƐƚƌŝďƵƟŽŶ ŶĞƚǁŽƌŬ ĂŶĚ '^d ŝŵƉĂĐƚ͖ ĂŶĚ ůŽŐŝƐƟĐƐ͕ ĞƐƉĞĐŝĂůůǇ ǁĂƌĞŚŽƵƐŝŶŐ ĨŽŽƚƉƌŝŶƚ͘ KƵƌ ǀŝĞǁ ĂĐƌŽƐƐ ǀĂƌŝŽƵƐ ŝŶĚƵƐƚƌŝĞƐ ĐĂŶ ďĞ ƐƵŵŵĂƌŝǌĞĚ ĂƐ ĨŽůůŽǁƐ͗

ĐĂƚĞŐŽƌǇ ĂƉƉůŝĂŶĐĞƐ ;ĞǆŝƐƟŶŐ ĞīĞĐƟǀĞ ƚĂǆ ƌĂƚĞ ʹ ĂƌŽƵŶĚ ϮϰͲϯϮй͖ '^d ƌĂƚĞƐ ʹ ůŝŐŚƚ ĂƌƟĐůĞƐ Ͳ Εϭϴй͖ ŚĞĂǀǇ ĂƌƟĐůĞƐ ʹ ϮϴйͿ͘ '^d ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ŝŵƉĂĐƚ ůŽŐŝƐƟĐƐ ŝŶ ĐŽŶƐƵŵĞƌ ĚƵƌĂďůĞ ŝŶĚƵƐƚƌǇ͘ Ɛ ďƵůŬ ŽĨ ĮŶŝƐŚĞĚ ƉƌŽĚƵĐƚƐ ƚƌĂǀĞů ƚŽ ƐƉŽŬĞƐ ;ƐƚĂƚĞ t,ƐͿ ĨƌŽŵ ŵŽƚŚĞƌ ŚƵď͕ ƚŚĞƌĞ ŝƐ Ă ƐĐŽƉĞ ƚŽ ƌĞĚƵĐĞ ƚŚĞ ŶƵŵďĞƌ ŽĨ ƐƉŽŬĞƐ ƉŽƐƚ '^d͕ ĂƐ ŐŽŽĚƐ ĐŽƵůĚ ďĞ ƚƌĂŶƐĨĞƌƌĞĚ ĨƌŽŵ ŵŽƚŚĞƌ t, ƚŽ Θ& ĂŐĞŶƚƐ ĚŝƌĞĐƚůǇ͘ ^ƚĂƚĞ t, ĂƌĞĂ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ĚĞĐƌĞĂƐĞ ďǇ ϳй ŽǁŝŶŐ ƚŽ ƐĂĨĞƚǇ ƐƚŽĐŬ ĂŶĚ ůĂǇŽƵƚ ƵƟůŝǌĂƟŽŶ ďĞŶĞĮƚƐ ŽĨ ĐŽŶƐŽůŝĚĂƟŽŶ͘

Textiles/Apparels

Automotive īĞĐƟǀĞ ƚĂǆ ƌĂƚĞ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ďĞ ůŽǁĞƌ ƉŽƐƚ '^d͘ ǆŝƐƟŶŐ ĞīĞĐƟǀĞ ƚĂǆ ƌĂƚĞ ƌĂŶŐĞƐ ĨƌŽŵ Ϯϴ Ͳ ϯϮй ŽŶ ƐŵĂůů ĐĂƌƐ͕ ƚǁŽͲǁŚĞĞůĞƌƐ Θ ĐŽŵŵĞƌĐŝĂů ǀĞŚŝĐůĞƐ ƚŽ ŽǀĞƌ ϰϮй ĨŽƌ ƐĞĚĂŶƐ Θ ŽǀĞƌ ϱϬй ĨŽƌ ^hsƐ͘ '^d ƌĂƚĞ ŽŶ ĂƵƚŽŵŽďŝůĞƐ ŝƐ ĐƵƌƌĞŶƚůǇ ĞǆƉĞĐƚĞĚ ƚŽ ďĞ Ϯϴй ĂŶĚ ĂĚĚŝƟŽŶĂů ĐĞƐƐ ĨŽƌ ůƵǆƵƌǇ ĐĂƌƐ͘ /ŵƉĂĐƚ ŽŶ ƐƵƉƉůŝĞƌ ďĂƐĞ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ďĞ ƉŽƐŝƟǀĞ ĚƵĞ ƚŽ ĨŽůůŽǁŝŶŐ ƌĞĂƐŽŶƐ͗ tŝƚŚ ŶŽ ĂĚĚŝƟŽŶĂů Ϯй ^d͕ ŝŶƚĞƌƐƚĂƚĞ ƐƵƉƉůŝĞƌƐ ǁŽƵůĚ ďĞ ŵŽƌĞ ƉƌŝĐĞ ĐŽŵƉĞƟƟǀĞ ĂŶĚ ŝŶƚĞƌƐƚĂƚĞ ƉƌŽĐƵƌĞŵĞŶƚ ǁŽƵůĚ ŝŶĐƌĞĂƐĞ͘ ^ƵƉƉůŝĞƌ ďĂƐĞ ŝƐ ŶŽƚ ƌĞƋƵŝƌĞĚ ƚŽ ƐĞƚƵƉ ƐŚŽƉƐ ŶĞĂƌ K DƐ ƚŽ ĐůĂŝŵ s d ĐƌĞĚŝƚ͕ ƌĞƐƵůƟŶŐ ŝŶ ůŽǁĞƌ ĐĂƉŝƚĂů ĞǆƉĞŶĚŝƚƵƌĞ͘ ůĂƐƐ ͬ ƐƵƉƉůŝĞƌƐ ǁŽƵůĚ ďĞŶĞĮƚ ŵŽƌĞ͘ ŽŵƉĂŶŝĞƐ ŽīĞƌŝŶŐ ũŽď ǁŽƌŬ ĂŶĚ ƚŽŽůŝŶŐ ĐŽƵůĚ ďĞŶĞĮƚ ŝŶ ŵĞĚŝƵŵͲƚĞƌŵ ĚƵĞ ƚŽ ĐůĂƌŝƚǇ ŝŶ ƚĂǆ ƌĞŐŝŵĞ͘

ĐŚĂŶŐĞƐ ĞǆƉĞĐƚĞĚ ŝŶ ĚŝƐƚƌŝďƵƟŽŶ ĂŶĚ ůŽŐŝƐƟĐƐ͘ ŝƐƚƌŝďƵƟŽŶ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ŐĞƚ ƐƚƌĞĂŵůŝŶĞĚ ĚƵĞ ƚŽ ĐŽŵƉůŝĂŶĐĞ ƐƚĂŶĚĂƌĚƐ͕ ůĞĂĚŝŶŐ ƚŽ ĞŵĞƌŐĞŶĐĞ ŽĨ ƐƵƉĞƌ ĂŶĚ ŶĂƟŽŶĂů ĚŝƐƚƌŝďƵƚŽƌƐ͘ ƵƌƌĞŶƚůǇ ůĂƌŐĞ &D ' ĐŽŵƉĂŶŝĞƐ ƐĞůů ŐŽŽĚƐ ƚŚƌŽƵŐŚ ϯϬͲ ϯϱ ƌĞŐŝŽŶĂů ǁĂƌĞŚŽƵƐĞƐ͘ dŚŝƐ ĨŽŽƚƉƌŝŶƚ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ĐŽŵĞ ĚŽǁŶ ƚŽ ϮϬͲϮϱ ŽǀĞƌ ŶĞǆƚ ϮͲϯ ǇĞĂƌƐ ƉŽƐƚ '^d͕ ƚŚĞƌĞďǇ ƌĞĚƵĐŝŶŐ ƐƵƉƉůǇ ĐŚĂŝŶ ĐŽƐƚƐ ƐŝŐŶŝĮĐĂŶƚůǇ͘

Consumer durables /ŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ '^d ĐŽƵůĚ ƌĞƐƵůƚ ŝŶ ƚŚĞ ƌĞĚƵĐƟŽŶ ŽĨ ĞīĞĐƟǀĞ ƚĂǆ ƌĂƚĞ ŽĨ ůŽǁ

īĞĐƟǀĞ ƚĂǆ ƌĂƚĞ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ŚĂǀĞ Ă ŶĞŐĂƟǀĞ ŝŵƉĂĐƚ ŽŶ ƚŚĞ ŶĂƚƵƌĂů ĮďƌĞ ŝŶĚƵƐƚƌǇ͘ dŚŝƐ ĐŽƵůĚ ƌĞƐƵůƚ ŝŶ ĐŽŵƉĞƟƟǀĞŶĞƐƐ ŽĨ ƐǇŶƚŚĞƟĐ ĮďƌĞƐ͘ dŚĞ ŝŶĚƵƐƚƌǇ ƐƚƌƵĐƚƵƌĞ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ĨĂǀŽƌ ŽƌŐĂŶŝǌĞĚ ƉĂƌƟĐŝƉĂŶƚƐ ƉŽƐƚ '^d͗ dŚĞ ĐƵƌƌĞŶƚ ŽƌŐĂŶŝǌĞĚ ƐŚĂƌĞ ŝƐ ϯϲй͖ ĐŽƐƚ ŽĨ ĐŽŵƉůŝĂŶĐĞ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ŝŶĐƌĞĂƐĞ ƐŚĂƌĞ ŽĨ ŽƌŐĂŶŝǌĞĚ ƉůĂǇĞƌƐ͘ DĂŶŵĂĚĞ ĮďƌĞƐ ǁŽƵůĚ ďĞ ŵŽƌĞ ĐŽƐƚ ĐŽŵƉĞƟƟǀĞ ĚƵĞ ƚŽ ŝŶƉƵƚ ĐƌĞĚŝƚ ĂǀĂŝůĂďŝůŝƚǇ͘ dŚŝƐ ǁŽƵůĚ ƉŽƚĞŶƟĂůůǇ ůĞĂĚ ƚŽ ƐƵďƐƟƚƵƟŽŶ ŽĨ ŶĂƚƵƌĂů ĮďƌĞƐ ǁŝƚŚ ŵĂŶŵĂĚĞ ĮďƌĞƐ͘

Chemical industry ƵƌƌĞŶƚ ƌĂƚĞ ŽĨ ĞǆĐŝƐĞ ĚƵƚǇ ŽŶ ŵŽƐƚ ĐŚĞŵŝĐĂůƐ ŝƐ ϭϮ͘ϱй ǁŝƚŚ ĞǆĐĞƉƟŽŶƐ ĨŽƌ ƉƌŽĚƵĐƚƐ ůŝŬĞ ĂŶŝŵĂů Žƌ ǀĞŐĞƚĂďůĞ ďĂƐĞĚ ĨĞƌƟůŝǌĞƌƐ͕ ǁŚŝĐŚ ĂƌĞ ĞǆĞŵƉƚĞĚ͘ īĞĐƟǀĞ ƚĂǆ ƌĂƚĞƐ ĨŽƌ ƉĂŝŶƚƐ͕ ŝŶĚƵƐƚƌŝĂů Θ ĐŽŶƐƚƌƵĐƟŽŶ ĐŚĞŵŝĐĂůƐ ƚŽ ďĞ ƌĞĚƵĐĞĚ ĨƌŽŵ Ϯϰ ʹ Ϯϲй ƉƌĞͲ'^d ƚŽ ϭϴй ƉŽƐƚͲ'^d͘ ^ĞƌǀŝĐĞ ƌĞůĂƚĞĚ ĞǆƉĞŶƐĞƐ ŝŶĐůƵĚŝŶŐ ƌĞŶƚ͕ ĐŽŶƚƌĂĐƚ

FMCG WŽƐƚ '^d͕ ĞīĞĐƟǀĞ ƚĂǆ ƌĂƚĞƐ ĂƌĞ ŶŽƚ ĞǆƉĞĐƚĞĚ ƚŽ ĐŚĂŶŐĞ ƐŝŐŶŝĮĐĂŶƚůǇ͘ ,ŽǁĞǀĞƌ͕ ƐĞƌǀŝĐĞ ƚĂǆ ŽŶ ZĞŶƚ ;Ϭ͘ϮͲϬ͘ϳй ŽĨ ZĞǀĞŶƵĞͿ ĂŶĚ ĚŝƐƚƌŝďƵƟŽŶ ĞǆƉĞŶƐĞƐ ;Εϰ͘ϳй ŽĨ ƉĂĐŬĂŐĞĚ ĨŽŽĚƐ͕ ŚŽŵĞ Θ ƉĞƌƐŽŶĂů ĐĂƌĞ ʹ ϲ͘ϴй͕ ŽůĚ ďĞǀĞƌĂŐĞƐ ʹ ϭϬ͘ϭйͿ ĐĂŶŶŽƚ ďĞ ĐƵƌƌĞŶƚůǇ ƐĞƚ Žī ĂŐĂŝŶƐƚ ŽƵƚƉƵƚ s d ůŝĂďŝůŝƚǇ͘ WŽƐƚ '^d͕ ƚŚŝƐ ƐĞƚ Žī ǁŝůů ďĞ ƉŽƐƐŝďůĞ͘ dŚĞƌĞ ĂƌĞ ƐŝŐŶŝĮĐĂŶƚ

Service related expenses like rentals would currently account for 5-8% of sales for top modern retailers. The service tax paid on this input will be creditable post GST. As service tax on key input costs like rent / contract labour can now be set off against output VAT liability, modern retailers would beneﬁt.

Ϭϲ | CELERITY • May 2017

Inside_Mfinal.indd 6

02/05/2017 11:56:46 AM

OUTLOOK ^> d '^d /DW d KE s Z/Kh^ /E h^dZ/ ^ Industry

Growth

Industry structure

Supplier industry

ŝƐƚƌŝďƵƟŽŶ

>ŽŐŝƐƟĐƐ

Overall impact

Auto FMCG dĞǆƟůĞƐ Chemicals Capital Goods Modern retail Pharma Consumer durables IT & Telecom Light electricals E-Commerce WŽƐŝƟǀĞ /ŵƉĂĐƚ

EĞƵƚƌĂů /ŵƉĂĐƚ

ůĂďŽƵƌ Θ ĚŝƐƚƌŝďƵƟŽŶ ĐŽƐƚ ĂĐĐŽƵŶƚ ĨŽƌ ϰ ʹ ϱ й ŽĨ ƐĂůĞƐ ǀĂůƵĞ͘ /ŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ '^d ǁŽƵůĚ ƌĞƐƵůƚ ŝŶ ĐƌĞĚŝƚĂďŝůŝƚǇ ŽĨ ŝŶƉƵƚ ƚĂǆ ŽŶ ƚŚŝƐ͘ ŽƐƚ ŽĨ ĐŽŵƉůŝĂŶĐĞ ǁŽƵůĚ ďĞ ŚŝŐŚ ĨŽƌ ƐŵĂůů ĐŽŵƉĂŶŝĞƐ ŝŶ ƐĞŐŵĞŶƚƐ ƐƵĐŚ ĂƐ ƉůĂƐƟĐ ƉƌŽĚƵĐƚƐ Θ ƐƉĞĐŝĂůƚǇ ĐŚĞŵŝĐĂůƐ͕ ƌĞƐƵůƟŶŐ ŝŶ ĐŽŶƐŽůŝĚĂƟŽŶ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌǇ͘

Modern retail ^ĞƌǀŝĐĞ ƌĞůĂƚĞĚ ĞǆƉĞŶƐĞƐ ůŝŬĞ ƌĞŶƚĂůƐ ǁŽƵůĚ ĐƵƌƌĞŶƚůǇ ĂĐĐŽƵŶƚ ĨŽƌ ϱͲϴй ŽĨ ƐĂůĞƐ ĨŽƌ ƚŽƉ ŵŽĚĞƌŶ ƌĞƚĂŝůĞƌƐ͘ dŚĞ ƐĞƌǀŝĐĞ ƚĂǆ ƉĂŝĚ ŽŶ ƚŚŝƐ ŝŶƉƵƚ ǁŝůů ďĞ ĐƌĞĚŝƚĂďůĞ ƉŽƐƚ '^d͘ Ɛ ƐĞƌǀŝĐĞ ƚĂǆ ŽŶ ŬĞǇ ŝŶƉƵƚ ĐŽƐƚƐ ůŝŬĞ ƌĞŶƚ ͬ ĐŽŶƚƌĂĐƚ ůĂďŽƵƌ ĐĂŶ ŶŽǁ ďĞ ƐĞƚ Žī ĂŐĂŝŶƐƚ ŽƵƚƉƵƚ s d ůŝĂďŝůŝƚǇ͕ ŵŽĚĞƌŶ ƌĞƚĂŝůĞƌƐ ǁŽƵůĚ ďĞŶĞĮƚ͘

Pharmaceuticals WŚĂƌŵĂ ŝŶĚƵƐƚƌǇ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ǁŝƚŶĞƐƐ ƐŝŐŶŝĮĐĂŶƚ ŝŵƉĂĐƚ ŝŶ ĚŝƐƚƌŝďƵƟŽŶ ĂŶĚ ǁĂƌĞŚŽƵƐŝŶŐ͗ ŝƐƚƌŝďƵƚŽƌƐ ĐƵƌƌĞŶƚůǇ ƌĞƐƚƌŝĐƚ ƚŚĞŵƐĞůǀĞƐ ƚŽ Ă ƐƚĂƚĞ ĚƵĞ ƚŽ ^d ĂŶĚ ƚŚĞǇ ĐŽƵůĚ ŐƌŽǁ ďŝŐŐĞƌ ĂŶĚ ĐŽŶƐŽůŝĚĂƚĞ ĂĐƌŽƐƐ ƐƚĂƚĞƐ͘ ƵƌƌĞŶƚůǇ ƉŚĂƌŵĂĐĞƵƟĐĂů ĐŽŵƉĂŶŝĞƐ ŚĂǀĞ ŽǀĞƌ ϯϬ ƐƚĂƚĞ ǁĂƌĞŚŽƵƐĞƐ ;ϭϱϬϬϬ ʹ Ϯϱ͕ϬϬϬ ƐƋŌͿ ĂŶĚ ƚŚĞƐĞ ĂƌĞ ĞǆƉĞĐƚĞĚ ƚŽ ĐŽŶƐŽůŝĚĂƚĞ ƉŽƐƚ '^d͘

IT & telecom WŽƐƚ '^d͕ ƐŝŶŐůĞ ŶĂƟŽŶĂů ĚŝƐƚƌŝďƵƚŽƌ ;E Ϳ

EĞŐĂƟǀĞ /ŵƉĂĐƚ ĐŽƵůĚ ƐĞƌǀĞ ŵƵůƟƉůĞ ƐƚĂƚĞƐ ĨƌŽŵ ŵŽƚŚĞƌ ŚƵď͕ ŚĞŶĐĞ ƐĐŽƉĞ ƚŽ ĐŽŶƐŽůŝĚĂƚĞ E ͘ WŽƐƚ '^d͕ ƌĞƚĂŝů ƐŚĂƌĞ ŽĨ ŵŽĚĞƌŶ ƌĞƚĂŝů ƉůĂǇĞƌƐ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ŝŶĐƌĞĂƐĞ͘ >ŽŐŝƐƟĐƐ ĐĂŶ ĂůƐŽ ƵŶĚĞƌŐŽ ƐŽŵĞ ĐŚĂŶŐĞƐ͕ ǁŚŝĐŚ ĐĂŶ ďĞ ƐƵŵŵĂƌŝǌĞĚ ĂƐ ĨŽůůŽǁƐ͗ Ɛ ďƵůŬ ŽĨ ĮŶŝƐŚĞĚ ƉƌŽĚƵĐƚƐ ƚƌĂǀĞů ƚŽ ƐƚĂƚĞ t,Ɛ͕ ƚŚĞƌĞ ŝƐ Ă ƐĐŽƉĞ ƚŽ ƌĂƟŽŶĂůŝǌĞ ƚŚĞ ŶƵŵďĞƌ ŽĨ t,Ɛ ƉŽƐƚ '^d ĂƐ ŐŽŽĚƐ ĐŽƵůĚ ďĞ ƚƌĂŶƐĨĞƌƌĞĚ ĨƌŽŵ ŵŽƚŚĞƌ t, ƚŽ Θ& ĂŐĞŶƚƐ ĚŝƌĞĐƚůǇ͘ ^ƚĂƚĞ t, ĂƌĞĂ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ƌĞĚƵĐĞ ďǇ ϯй ƉŽƐƚ '^d ĂŶĚ ĨƵƌƚŚĞƌ ϭϵй ŝŶ ĐĂƐĞ ŽĨ ŝŵƉƌŽǀĞĚ ƌĂĐŬŝŶŐ͘

Light electricals ƉƉƌŽǆ͘ ϳϱй ŽĨ ƚŚĞ ŝŶĚƵƐƚƌǇ ŝƐ ŽƌŐĂŶŝǌĞĚ͕ ǁŚŝĐŚ ŝƐ ĨƵƌƚŚĞƌ ĞǆƉĞĐƚĞĚ ƚŽ ŝŶĐƌĞĂƐĞ ƉŽƐƚ '^d͘ dĂǆ ĐŽŵƉůŝĂŶĐĞ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ŝŶĐƌĞĂƐĞ ŝŶ ƐƵƉƉůǇ ĐŚĂŝŶ͕ ůĂƌŐĞ ůŝŐŚƚ ĞůĞĐƚƌŝĐĂů ĮƌŵƐ ǁŝůů ƵƐĞ ŝŶƉƵƚ ƚĂǆ ĐƌĞĚŝƚƐ ĨƌŽŵ ƐƵƉƉůŝĞƌƐ͘ Ɛ ďƵůŬ ŽĨ ĮŶŝƐŚĞĚ ƉƌŽĚƵĐƚƐ ƚƌĂǀĞů ƚŽ ƌĞŐŝŽŶĂů t,Ɛ ĨƌŽŵ ĨĂĐƚŽƌǇͬŵŽƚŚĞƌ ŚƵď͕ ƚŚĞƌĞ ŝƐ Ă ƐĐŽƉĞ ƚŽ ĐŽŶƐŽůŝĚĂƚĞ t,Ɛ ƉŽƐƚ '^d͘

Capital goods īĞĐƟǀĞ ƚĂǆ ƌĂƚĞ ƉŽƐƚ '^d ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ĐŽŵĞ ĚŽǁŶ͘ dŚĞ ĐƵƌƌĞŶƚ ĞǆĐŝƐĞ ĚƵƚǇ ŽŶ ĐĂƉŝƚĂů ŐŽŽĚƐ ŝƐ ϭϮ͘ϱй ĂŶĚ ƚŚĞ s d ŝƐ Εϰй͘ WŽƐƚ '^d͕ ƚŚĞ ƚĂǆ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ďĞ ϭϮй͘ '^d ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ŝŵƉĂĐƚ ƚŚĞ ƐƵƉƉůŝĞƌ ŝŶĚƵƐƚƌǇ ĨŽƌ ĐĂƉŝƚĂů ŐŽŽĚƐ͘ tŝƚŚ Ă ŚŝŐŚĞƌ

ƌĞƋƵŝƌĞŵĞŶƚ ŽĨ ƐƵƉƉůŝĞƌ ĐŽŵƉůŝĂŶĐĞ ƚŽ ĂǀĂŝů ŽĨ ŝŶƉƵƚ ĐƌĞĚŝƚ ĨŽƌ '^d͕ ƚŚĞǇ ĂƌĞ ĞǆƉĞĐƚĞĚ ƚŽ ďĞĐŽŵĞ ŵŽƌĞ ŽƌŐĂŶŝǌĞĚ͘ tŝƚŚ Ϯй ^d ƌĞŵŽǀĞĚ ĨŽƌ ŝŶƚĞƌƐƚĂƚĞ ŵŽǀĞŵĞŶƚ͕ ƚŽƉ ǀĞŶĚŽƌƐ ǁŽƵůĚ ďĞĐŽŵĞ ŵŽƌĞ ĐŽƐƚ ĐŽŵƉĞƟƟǀĞ ĂŶĚ ƚŚĞ ƐƵƉƉůŝĞƌƐ ǁŽƵůĚ ďĞ ĂďůĞ ƚŽ ĐŽŶƐŽůŝĚĂƚĞ͘

What does the future hold? ůĂƌŝƚǇ ŽŶ ĞīĞĐƟǀĞ ƚĂǆ ƌĂƚĞƐ ǁŽƵůĚ ĞŵĞƌŐĞ ŝŶ ƚŚĞ ŶĞǆƚ ĨĞǁ ǁĞĞŬƐ͘ /ŶĚƵƐƚƌǇ ƉĂƌƟĐŝƉĂŶƚƐ ĂƌĞ ŝŶǀĞƐƟŶŐ ƐŝŐŶŝĮĐĂŶƚůǇ ƚŽ ĞŶŚĂŶĐĞ '^d ƌĞĂĚŝŶĞƐƐ͘ &ŽĐƵƐ ŝƐ ŶŽǁ ĞǆƉĞĐƚĞĚ ƚŽ ƐŚŝŌ ĨƌŽŵ ĚĞƐŝŐŶ ƚŽ ŝŵƉůĞŵĞŶƚĂƟŽŶ ĐĂƉĂďŝůŝƟĞƐ͘

Manish Saigal leads strategy, market entry, commercial and operational diligence, and post-merger integration offerings for A&M in India. He brings more than 17 years of rich experience in strategy, operations, private equity (PE) and M&A consulting. He specializes in market entry strategy, business planning, commercial and operational diligence, integration and separation advisory and bid advisory for PPP projects. Before A&M, he spent 11 years with KPMG India, where he most recently served as Partner in their Transactions and Restructuring group.

CELERITY • May 2017 | Ϭϳ

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OPINION

EYEING

SCM

CONSOLIDATION

POST-GST “We view GST as a transformational tax reform that will go a long way in simplifying the tax administration and help improve the GDP. We are considering the potential of consolidation of our supply chain to derive synergies and improve efficiency in the post-GST scenario,” remarks Lalit Malik, Chief Financial Officer, Dabur India Ltd.

How has demonetization impacted Dabur Ltd? Ɛ ĚĞŵŽŶĞƟǌĂƟŽŶ ŚĂĚ ŚƵƌƚ Ăůů ƚŚĞ ŝŶĚƵƐƚƌǇ ǀĞƌƟĐĂůƐ͕ ŝƚ ŝŵƉĂĐƚĞĚ ŽƵƌ ďƵƐŝŶĞƐƐ ĂƐ ǁĞůů͘ /Ŷ ŽƌĚĞƌ ƚŽ ƌĞĚƵĐĞ ƚŚĞ ŝŵƉĂĐƚ͕ ǁĞ ƚŽŽŬ ŶĞĐĞƐƐĂƌǇ ƐƚĞƉƐ ŽŶ ƚŚĞ ĚŝƐƚƌŝďƵƟŽŶ ƐŝĚĞ͘ dŽ ŶĂŵĞ Ă ĨĞǁ͕ ǁĞ ƉƌŽǀŝĚĞĚ ĐƌĞĚŝƚ ŽŶ Ă ƐĞůĞĐƟǀĞ ďĂƐŝƐ ŬĞĞƉŝŶŐ ŝŶ ŵŝŶĚ ƚŚĞ ƌŝƐŬƐ ĂŶĚ ƌĞǀĞŶƵĞ͘ tĞ ĂůƐŽ ŚĞůƉĞĚ ƚŚĞ ƐƵďͲƐƚŽĐŬŝƐƚƐ ĂŶĚ ƚŚĞ ǁŚŽůĞƐĂůĞƌƐ ƚŽ ĚĞƐƚŽĐŬ ĂŶĚ ĐŽŵĞ ďĂĐŬ ǁŝƚŚ ƌĞŐĂƌĚ ƚŽ ƚŚĞ ĚĞŵĂŶĚ ĂƐ ĂŶĚ ǁŚĞŶ ƚŚĞƌĞ ŝƐ ĚĞŵĂŶĚ͘ tĞ ĂůƐŽ ƌĞĚƵĐĞĚ ŽƵƌ ƉŝƉĞůŝŶĞ ƐƚŽĐŬ ĂǀĂŝůĂďŝůŝƚǇ͘ /Ŷ ůŝŶĞ ǁŝƚŚ ƚŚŝƐ͕ ǁĞ ŚĂǀĞ ĂůƐŽ ĂůŝŐŶĞĚ ƚŚĞ ƉƌŽĚƵĐƟŽŶ ĂƐ ǁĞůů ĂƐ ƚŚĞ ƉƌŽĐƵƌĞŵĞŶƚ͘

How do you perceive GST as we move closer to the D-Day? /ŶŝƟĂů ŝŶĚƵƐƚƌǇ ƐĞŶƟŵĞŶƚƐ ĂƌĞ ǀĞƌǇ ĐĂƵƟŽƵƐ ĂƐ ƚŚĞǇ ĂƉƉƌŽĂĐŚ ƚŚĞ '^d ĚĞĂĚůŝŶĞ ŝŶ ĚƌŝǀŝŶŐ ƵƉ ƉŝƉĞůŝŶĞƐ͘ tĞ ǁŽƵůĚ ůŝŬĞ ƚŽ ĐŽŶƚƌŽů ƉŝƉĞůŝŶĞ ƐƚŽĐŬ ŝŶ ƚŚĞ ƐƵƉƉůǇ ĐŚĂŝŶ ƉƌŝŽƌ ƚŽ ƚŚĞ '^d ŝŵƉůĞŵĞŶƚĂƟŽŶ ŝŶ ǀŝĞǁ ŽĨ ƚƌĂŶƐŝƟŽŶ ŝŵƉůŝĐĂƟŽŶƐ͘

As the GST has ﬁnally got a goahead to get implemented from July onwards, how prepared are you to harness the beneﬁts that the regime is slated to bring in? Ɛ ĂŶ ŽƌŐĂŶŝǌĂƟŽŶ͕ ǁĞ ŚĂǀĞ ĞǀĂůƵĂƚĞĚ ƚŚĞ ŝŵƉĂĐƚ ĂŶĂůǇƐŝƐ ŽĨ ƚŚĞ ƉƌĞ Θ ƉŽƐƚͲ

While we are fully aligned and prepared for the GST roll-out, the preparedness at both the trade and the vendors’ end are equally important for a seamless implementation of the new systems. We are reaching out to our trade partners and supporting them in all manner possible to ensure a smooth transition to the new GST regime. '^d ƐĐĞŶĂƌŝŽ͘ tĞ ŚĂǀĞ ĂůƐŽ ĐŽŵƉůĞƚĞĚ ƚŚĞ ŐƌŽƵŶĚǁŽƌŬ ƌĞŐĂƌĚŝŶŐ ĂŵĞŶĚŵĞŶƚƐ ŝŶ ŽƵƌ /d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƚŽ ĞŶƐƵƌĞ Ă ƐĞĂŵůĞƐƐ ƚƌĂŶƐŝƟŽŶ͘ tĞ ĂƌĞ ĂǁĂŝƟŶŐ ƚŚĞ ĐůĂƌŝĮĐĂƟŽŶƐ ǁŝƚŚ ƌĞŐĂƌĚƐ ƚŽ ƌĂƚĞƐ͕ ĐůĂƐƐŝĮĐĂƟŽŶ͕ ĞƚĐ͕͘ ĨŽƌ ƚŚĞ ĮŶĂů ŐŽ ĂŚĞĂĚ͘

What are the implementation challenges you foresee and how are you planning to overcome them? tŚŝůĞ ǁĞ ĂƌĞ ĨƵůůǇ ĂůŝŐŶĞĚ ĂŶĚ ƉƌĞƉĂƌĞĚ ĨŽƌ ƚŚĞ '^d ƌŽůůͲŽƵƚ͕ ƚŚĞ ƉƌĞƉĂƌĞĚŶĞƐƐ Ăƚ ďŽƚŚ ƚŚĞ ƚƌĂĚĞ ĂŶĚ ƚŚĞ ǀĞŶĚŽƌƐ͛ ĞŶĚ ĂƌĞ ĞƋƵĂůůǇ ŝŵƉŽƌƚĂŶƚ ĨŽƌ Ă ƐĞĂŵůĞƐƐ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ ƚŚĞ ŶĞǁ ƐǇƐƚĞŵƐ͘ tĞ ĂƌĞ ƌĞĂĐŚŝŶŐ ŽƵƚ ƚŽ ŽƵƌ ƚƌĂĚĞ ƉĂƌƚŶĞƌƐ ĂŶĚ ƐƵƉƉŽƌƟŶŐ ƚŚĞŵ ŝŶ Ăůů ŵĂŶŶĞƌ ƉŽƐƐŝďůĞ ƚŽ ĞŶƐƵƌĞ Ă ƐŵŽŽƚŚ ƚƌĂŶƐŝƟŽŶ ƚŽ ƚŚĞ ŶĞǁ '^d ƌĞŐŝŵĞ͘

How are you strategizing supply chain to gain maximum expanse and scope post-GST?

ĐŽŶƐŽůŝĚĂƟŽŶ ŽĨ ŽƵƌ ƐƵƉƉůǇ ĐŚĂŝŶ ƚŽ ĚĞƌŝǀĞ ƐǇŶĞƌŐŝĞƐ ĂŶĚ ŝŵƉƌŽǀĞ ĞĸĐŝĞŶĐǇ ŝŶ ƚŚĞ ƉŽƐƚͲ'^d ƐĐĞŶĂƌŝŽ͘

How do you see companies such as yourself adopting the new methodology so from 1st July onwards yes that structure will be in place but when do companies start reaping the beneﬁts and kind of adjusting their own ﬁnancials and their revenues as well as the tax implementation, how much time would that take? tĞ ĂƌĞ ŐĞĂƌŝŶŐ ƵƉ ƚŽ ĞŶƐƵƌĞ ƐŵŽŽƚŚ ƚƌĂŶƐŝƟŽŶ ŝŶƚŽ '^d͕ ĂƐ ǁĞ ĂƌĞ ŐĞƫŶŐ ƌĞĂĚǇ ĨŽƌ ƚŚĞ ƌŽůů ŽƵƚ͘ dŚŽƵŐŚ͕ ǁĞ ĚŽ ĨŽƌĞƐĞĞ ƐŽŵĞ ĚŝƐƌƵƉƟŽŶ ŝŶ ƚŚĞ ŝŶƚĞƌŝŵ ƉĞƌŝŽĚ ĚƵƌŝŶŐ ƚƌĂŶƐŝƟŽŶ͕ ďƵƚ ŽǀĞƌĂůů͕ ǁĞ ǀŝĞǁ '^d ĂƐ Ă ƚƌĂŶƐĨŽƌŵĂƟŽŶĂů ƚĂǆ ƌĞĨŽƌŵ ƚŚĂƚ ǁŝůů ŐŽ Ă ůŽŶŐ ǁĂǇ ŝŶ ƐŝŵƉůŝĨǇŝŶŐ ƚŚĞ ƚĂǆ ĂĚŵŝŶŝƐƚƌĂƟŽŶ ĂŶĚ ŚĞůƉ ŝŵƉƌŽǀĞ ƚŚĞ ' W͘

tĞ ĂƌĞ ĐŽŶƐŝĚĞƌŝŶŐ ƚŚĞ ƉŽƚĞŶƟĂů ŽĨ

Ϭϴ | CELERITY • May 2017

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OPINION

GETTING GST READY WITH AN EXPANDED PORTFOLIO “I hope we have a smooth transition to the GST system and I am also hoping the IT backbone of the government works smoothly to make GST a pathbreaking success,” feels Chandru Kalro, MD, TTK Prestige. In this quick interaction, he offers insights into company’s readiness towards GST, its slated implications and their zest towards capturing untapped growth avenues… Your preparedness to harness postGST beneﬁt… tĞ ĂƌĞ ĂƐ ƉƌĞƉĂƌĞĚ ĂƐ ǁĞ ĐĂŶ ďĞ ŝŶ ůŝŐŚƚ ŽĨ ƚŚĞ ŝŶĨŽƌŵĂƟŽŶ ĂǀĂŝůĂďůĞ ƐŽ ĨĂƌ͘ dŚĞ ĮŶĂů ŝŵƉůŝĐĂƟŽŶƐ ŽŶ ŐĂŝŶƐͬůŽƐƐĞƐ ǁŝůů ďĞ ŬŶŽǁŶ ŽŶůǇ ŽŶĐĞ ƚŚĞ ƌĂƚĞƐ ĂƌĞ ŽƵƚ͘ dŚĞƌĞ ĂƌĞ ŽĨ ĐŽƵƌƐĞ ƐĞǀĞƌĂů ĂƌĞĂƐ ŝŶ ĚŝīĞƌĞŶƚ ĨƵŶĐƟŽŶƐ ǁŝƚŚŝŶ ƚŚĞ ĐŽŵƉĂŶǇ ƚŚĂƚ ĂƌĞ ŐĞƫŶŐ ƉƌĞƉĂƌĞĚ ĨŽƌ ƚŚĞ '^d ĂŶĚ / ƚŚŝŶŬ ǁĞ ĂƌĞ ĨĂŝƌůǇ '^d ƌĞĂĚǇ͘ Ƶƚ ǁĞ ǁŝůů ŶĞĞĚ ŵŽƌĞ ĐůĂƌŝƚǇ ŽŶ ƐĞǀĞƌĂů ĂƌĞĂƐ͘

Challenges on the way of smooth GST implementation ^ĞǀĞƌĂů ĂƌĞĂƐ ůŝŬĞ /d͕ ƐĞĐŽŶĚĂƌǇ ůŽŐŝƐƟĐƐ͕ ƐƚŽĐŬ ŬĞĞƉŝŶŐ͕ ĮŶĂŶĐĞ ĂŶĚ ĂĐĐŽƵŶƚƐ ƌĞĂĚŝŶĞƐƐ͕ ĞƚĐ͕͘ ǁŝůů ĨĂĐĞ ƐŽŵĞ ĐŚĂůůĞŶŐĞƐ͘ tĞ͕ ŽĨ ĐŽƵƌƐĞ͕ ĂƌĞ ďƵƌŶŝŶŐ ŵŝĚŶŝŐŚƚ Žŝů ĞǀĞƌǇ ƟŵĞ ƚŚĞƌĞ ŝƐ ŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶ ƚŽ ĂĚĂƉƚ ƋƵŝĐŬůǇ͘ tĞ ƐĞĞ ƚŚŝƐ ŝŶ ƚǁŽ ƉŚĂƐĞƐ ĂƐ ŽĨ ŶŽǁ͘ WŚĂƐĞ ŽŶĞ͕ ŐĞƚ ƚƌĂŶƐĂĐƟŽŶ ƌĞĂĚǇ ǁŝƚŚ ŵŝŶŝŵƵŵ ŝŵƉĂĐƚƐ ŽŶ ƐƚŽĐŬƐ ĐĂƌƌŝĞĚ͘ WŚĂƐĞ ƚǁŽ͕ ŝŵƉůĞŵĞŶƚ ŶĞǁ ĐŚĂŶŐĞƐ ŝŶ ƐƵƉƉůǇ ĐŚĂŝŶ ƚŽ ŐĞƚ ƚŚĞ ĨƵůů ďĞŶĞĮƚƐ ŽĨ ƚŚĞ '^d ƐĞƚ Žī͘

Supply chain strategies in place ^ƵƉƉůǇ ĐŚĂŝŶ ǁŝůů ǁŝƚŶĞƐƐ Ă ŚƵŐĞ ƐŚŝŌ ƉŽƐƚͲ '^d ĂŶĚ ƚŚĞƌĞ ǁŝůů ďĞ Ă ůŽƚ ŽĨ ƌĂƟŽŶĂůŝǌĂƟŽŶ ŽŶ ƚŚĞ ǁĂǇ ǁĞ ĚĞůŝǀĞƌ ƉƌŽĚƵĐƚ ƚŽ ƚŚĞ ŵĂƌŬĞƚ͘ tĞ ĂƌĞ ĚŽŝŶŐ Ă ĨƵůů ƌĞǀŝĞǁ ŽĨ ŽƵƌ ůŽĐĂů ĚĞƉŽƚƐ ĂŶĚ ƐĞĞŝŶŐ ŚŽǁ ǁĞ ĐĂŶ ŶŽǁ ŵĂƉ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ƚŽ ĂŶ ŽƉƟŵŝǌĞĚ ŶĞƚǁŽƌŬ͘ DǇ ƉĞƌƐŽŶĂů ĨĞĞůŝŶŐ ŝƐ ƚŚĂƚ ƚŚĞ ďĞŶĞĮƚƐ ǁŝůů ƚĂŬĞ

ƚǁŽ ƚŽ ĨŽƵƌ ƋƵĂƌƚĞƌƐ ƚŽ ŬŝĐŬ ŝŶ͘ /ŶŝƟĂůůǇ͕ ǁĞ ƐĞĞ ĐŚĂůůĞŶŐĞƐ ŽŶ ǁŽƌŬŝŶŐ ĐĂƉŝƚĂů ŝŶĐƌĞĂƐĞƐ͕ ŐĞƫŶŐ ƚŚĞ ƐĞƚ ŽīƐ ĐŽƌƌĞĐƚůǇ ǁŝƚŚ ƚŚĞ ŶĞǁ ƐǇƐƚĞŵ͕ ŵĂŬŝŶŐ ƐƵƌĞ Ăůů ƐƚĂŬĞŚŽůĚĞƌƐ ĂƌĞ ĚŽŝŶŐ ƚŚŝŶŐƐ ĐŽƌƌĞĐƚůǇ͕ ĞƚĐ͘ dŚŝƐ ǁŝůů ƚĂŬĞ ƟŵĞ ĂŶĚ / ŚŽƉĞ ǁĞ ŵŝŶŝŵŝǌĞ ƚŚĞ ŶƵŵďĞƌ ŽĨ ŵŝƐƚĂŬĞƐ ƚŚĂƚ ǁĞ ŵŝŐŚƚ ŵĂŬĞ͘ / Ăŵ ĂůƐŽ ŚŽƉŝŶŐ ƚŚĞ /d ďĂĐŬďŽŶĞ ŽĨ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ǁŽƌŬƐ ƐŵŽŽƚŚůǇ͘ KŶĐĞ ǁĞ ĂƌĞ ŽƵƚ ŽĨ ƚŚĞ ƚƌĂŶƐĂĐƟŽŶ ŵŽĚĞ͕ ǁĞ ǁŝůů ŽĨ ĐŽƵƌƐĞ ďĞ ŝŶ ŽƉƟŵŝǌĂƟŽŶ ŵŽĚĞ͘

Gearing up for the new innings ,ĂǀŝŶŐ ƌĞŝŐŶĞĚ ƵƌďĂŶ ŵĂƌŬĞƚƐ ǁŝƚŚ ŝƚƐ ƵŶŝƋƵĞ ƉƌŽĚƵĐƚ ŽīĞƌŝŶŐ͕ dd< WƌĞƐƟŐĞ͕ Ă ůĞĂĚŝŶŐ ŬŝƚĐŚĞŶ ĂŶĚ ĞůĞĐƚƌŝĐ ĂƉƉůŝĂŶĐĞ ŵĂŬĞƌ ŝŶ /ŶĚŝĂ͕ ŶŽǁ ƐĞƚƐ ŝƚƐ ĞǇĞƐ ŽŶ ƚŚĞ ƌƵƌĂů ŵĂƌŬĞƚ ƚŚŝƐ ǇĞĂƌ ĂƐ ƚŚĞ ĞŵƉŚĂƐŝƐ ŽŶ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ǁŽƵůĚ ŵĞĂŶ ŵŽƌĞ ŚŽƵƐĞƐ

Θ ƉĂŶƐ ĨŽƌ ŬŝƚĐŚĞŶƐ ĂŶĚ ƚŚĞ ĐůĞĂŶŝŶŐ ƐŽůƵƟŽŶƐ ƐĞŐŵĞŶƚ ŝŶƚƌŽĚƵĐĞĚ ůĂƐƚ ǇĞĂƌ Ͷ ĂƌĞ ǁŝƚŶĞƐƐŝŶŐ ŐŽŽĚ ĐŽŶƐƵŵĞƌ ƚƌĂĐƟŽŶ͘ dŚĞ ƉŽƚƐ ĂŶĚ ƉĂŶƐ ďƵƐŝŶĞƐƐ ƐŚŽƵůĚ ĂŵŽƵŶƚ ĨŽƌ ϱϮй ŽĨ ƚŚĞ ƌĞǀĞŶƵĞ ƚŚŝƐ ǇĞĂƌ ĨŽůůŽǁĞĚ ďǇ ϰϴй ďǇ ĞůĞĐƚƌŝĐ ĂƉƉůŝĂŶĐĞƐ͘ ůĞĂŶŝŶŐ ƐŽůƵƟŽŶƐ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ďĞ ĂƌŽƵŶĚ ϯй͕ ĂƐ ŝƚ ŝƐ ĨĂŝƌůǇ ŶĞǁ ƐĞŐŵĞŶƚ͘ Ɛ ƉĞƌ ƚŚĞ ĐŽŵƉĂŶǇ͛Ɛ ƐƚƌĂƚĞŐǇ͕ ƚŚĞ ŶĞǆƚ ĨŽƵƌ ƋƵĂƌƚĞƌƐ ǁŝůů ďĞ ĨŽĐƵƐĞĚ ŽŶ ŐĞƫŶŐ ŶĞǁ ƉƌŽĚƵĐƚƐ ƚŽ ĐƌĞĂƚĞ Ă ǁŝĚĞ ƌĂŶŐĞ ŝŶ ƚŚĞ ƐĞŐŵĞŶƚ͘ ƵƌƌĞŶƚůǇ͕ ƚŚĞƌĞ ĂƌĞ ϭϱ ƉƌŽĚƵĐƚƐ ŝŶ ƚŚĞ ĐůĞĂŶŝŶŐ ƐŽůƵƟŽŶƐ ƐĞŐŵĞŶƚ ĂŶĚ ŝƐ ĞǆƉĞĐƚĞĚ ƚŽ ďĞ ϱϬ ƚŽ ϲϬ ƉƌŽĚƵĐƚƐ ďǇ ƚŚĞ ĞŶĚ ŽĨ ƚŚĞ ǇĞĂƌ͘ ͞tĞ ĂƌĞ ĂůƐŽ ůŽŽŬŝŶŐ Ăƚ ĚŝƐƚƌŝďƵƟŽŶƐ ĐŚĂŶŶĞůƐ͘ tĞ ĂƌĞ ƵƐŝŶŐ ŽƵƌ ĞǆŝƐƟŶŐ ĐŚĂŶŶĞůƐ ďƵƚ ǁĞ ǁĂŶƚ ƚŽ ĞǆƉĂŶĚ ĨƵƌƚŚĞƌ ĂŶĚ ƐĞĞ ǁŚĞƌĞ ĞůƐĞ ƚŚĞ ŽƉƉŽƌƚƵŶŝƚǇ ůŝĞƐ͕͟ ĂĚĚĞĚ <ĂůƌŽ͘ dŚĞ ĐŽŵƉĂŶǇ ŚĂƐ Ă ǀŝƐŝŽŶ ƚŽ

The company has a vision to grow to Rs5,000 crore in revenue in the next ﬁve years. It will continue to launch over a 100 new products in their kitchen appliances segment. ǁŝƚŚ ŬŝƚĐŚĞŶƐ ƚŚĂƚ ŶĞĞĚ ĂƉƉůŝĂŶĐĞƐ͘ tŝƚŚ ƚŚĞ ĂŶŶŽƵŶĐĞŵĞŶƚ ŽĨ ǀĂƌŝŽƵƐ ƐĐŚĞŵĞƐ ŝŶ ƚŚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƐĞĐƚŽƌ͕ ƚŚĞƌĞ ǁŝůů ďĞ ŶĞǁ ŚŽŵĞƐ ŝŶ ƚŚĞ ƌƵƌĂů ĂƌĞĂƐ ůĞĂĚŝŶŐ ƚŽ ŵŽƌĞ ŬŝƚĐŚĞŶƐ ǁŚŝĐŚ ǁŽƵůĚ ǁŽƌŬ ŝŶ ĨĂǀŽƌ ŽĨ ƚŚĞ ĐŽŵƉĂŶǇ͘ dŚĞ ƚŚƌĞĞ ƐĞŐŵĞŶƚƐ ƚŚĂƚ ƚŚĞ ĐŽŵƉĂŶǇ ŝƐ ǁŽƌŬŝŶŐ ŽŶ Ͷ ĞůĞĐƚƌŝĐ ĂƉƉůŝĂŶĐĞƐ͕ ƉŽƚƐ

ŐƌŽǁ ƚŽ ZƐ ϱ͕ϬϬϬ ĐƌŽƌĞ ŝŶ ƌĞǀĞŶƵĞ ŝŶ ƚŚĞ ŶĞǆƚ ĮǀĞ ǇĞĂƌƐ͘ /ƚ ǁŝůů ĐŽŶƟŶƵĞ ƚŽ ůĂƵŶĐŚ ŽǀĞƌ Ă ϭϬϬ ŶĞǁ ƉƌŽĚƵĐƚƐ ŝŶ ƚŚĞŝƌ ŬŝƚĐŚĞŶ ĂƉƉůŝĂŶĐĞƐ ƐĞŐŵĞŶƚ͘ dŚĞ ĐŽŵƉĂŶǇ ŝƐ ĂůƐŽ ůŽŽŬŝŶŐ Ăƚ ĞǆƉĂŶĚŝŶŐ ŝƚƐ ĞǆƉŽƌƚƐ ƚŽ ƌĞĂĐŚ ƚŚĞ ZƐϱ͕ϬϬϬͲĐƌŽƌĞ ŵĂƌŬ ĨŽƌ ǁŚŝĐŚ ŝŶ Ɖƌŝů ůĂƐƚ ǇĞĂƌ͕ ŝƚ ĂĐƋƵŝƌĞĚ h<ͲďĂƐĞĚ ĐŽŵƉĂŶǇ ,ŽƌǁŽŽĚ ,ŽŵĞǁĂƌĞƐ͘

ϭϬ | CELERITY • May 2017

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02/05/2017 1:36:50 PM

INTERVIEW

SIMPLIFYING COMPLEXITIES THROUGH

DATA & INSIGHTS “As the web of complexities comes down with GST, there is a fantastic opportunity for ﬁrst movers to deploy technology both at a software solution level and at a business process level,” remarks Girish Rishi, CEO & Member Board of Directors, JDA Software. During his recent visit to India, he establishes the classic combination of functional insights derived from data that will drive the technology of tomorrow. Interview excerpts… How strategic is India to you and how do you foresee yourself in the nearterm market landscape? /Ŷ /ŶĚŝĂ͕ ǁĞ ŚĂǀĞ ĂďŽƵƚ ϮϬϬϬ ƉĞŽƉůĞ ŵĂŶĂŐŝŶŐ ĨƵŶĐƟŽŶƐ ƐƵĐŚ ĂƐ ƉƌŽĚƵĐƚ ĚĞǀĞůŽƉŵĞŶƚ͕ ƐĞƌǀŝĐĞƐ͕ ĮŶĂŶĐĞ͕ /d͕ ,Z͕ ĞƚĐ͘ /ŶĚŝĂ ŝƐ ŽƵƌ ŽƉĞƌĂƟŽŶĂů ĐŚĂƐƐŝƐ ǁŚĞƌĞ ĞǀĞƌǇ ĞǆĞĐƵƟŽŶ ǁŽƌůĚǁŝĚĞ ŽŶ ĞǀĞƌǇ ĨƵŶĐƟŽŶ ŚĂƉƉĞŶƐ ŽƵƚ ŽĨ ƚŚĞ ƌƵŶǁĂǇ ŽĨ /ŶĚŝĂ ŽƉĞƌĂƟŽŶƐ͘ &Žƌ : ͕ /ŶĚŝĂ ŝƐ ƵŶďĞůŝĞǀĂďůǇ ƐƚƌĂƚĞŐŝĐ͕ ŐŝǀĞŶ ƚǁŽ ŽĨ ŽƵƌ ĂĐƋƵŝƐŝƟŽŶƐ͕ ŝϮ dĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ DĂŶƵŐŝƐƟĐƐ͕ ŚĂǀĞ ƐƚƌŽŶŐ roots here. 'ŝǀŝŶŐ ǇŽƵ Ă ƐŶĞĂŬ ƉĞĞŬ ŝŶƚŽ ŽƵƌ ƐƚƌŽŶŐ ƌŽŽƚƐ͕ ǁĞ ŚĂǀĞ ƐŽŵĞ ůŽŶŐͲƚĞƌŵ ĂƐƐŽĐŝĂƟŽŶ ǁŝƚŚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŶĚ ƌĞƚĂŝů ĐůŝĞŶƚƐ ůŝŬĞ dĂƚĂ ^ƚĞĞů͕ ƐŝĂŶ WĂŝŶƚƐ ĂŶĚ ^ŚŽƉƉĞƌƐ ^ƚŽƉ͘ ,ŝƐƚŽƌŝĐĂůůǇ͕ ǁĞ ǁĞƌĞ ƉƌŝŵĂƌŝůǇ ŝŶ ƚŚĞ ƉůĂŶŶŝŶŐ ƐƉĂĐĞ͖ ĂŶĚ ŶŽǁ͕ ŽƵƌ ŽīĞƌŝŶŐ ŽĨ Ă ƐŝŶŐůĞ ŝŶƚĞŐƌĂƚĞĚ ƉůĂƞŽƌŵ ĨŽƌ Ăůů ĂƐƉĞĐƚƐ ŽĨ ƐƵƉƉůǇ ĐŚĂŝŶ ĨƌŽŵ ƉůĂŶŶŝŶŐ ƚŽ ĞǆĞĐƵƟŽŶ ŝƐ ƵŶŝƋƵĞ ĂŶĚ ĚŽĞƐ ŶŽƚ ŚĂǀĞ ĂŶ ĞƋƵĂů ƉĂƌĂůůĞů ĂŶǇǁŚĞƌĞ ŝŶ ƚŚĞ ŐůŽďĂů ŵĂƌŬĞƚ͘ ŽŶƐƵŵĞƌ ďƵǇŝŶŐ ƚƌĞŶĚƐ ǁŝƚŚ ŽǀĞƌ Ă ďŝůůŝŽŶ ĐŽŶƐƵŵĞƌƐ ǁŝƚŚ ϯϬϬͲϰϬϬ ŽĚĚ ŵŝůůŝŽŶ ŵŝĚĚůĞ ĐůĂƐƐ ŵĂŬĞ /ŶĚŝĂ Ă ŚƵŐĞůǇ ĂƩƌĂĐƟǀĞ ŵĂƌŬĞƚƉůĂĐĞ͘ tŝƚŚ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ '^d͕ ŵĂŶǇ ŽĨ ƚŚĞ ŽƉĞƌĂƟŽŶĂů ďĂƌƌŝĞƌƐ ǁŝůů ŐƌĂĚƵĂůůǇ ďĞ ĞůŝŵŝŶĂƚĞĚ ĂŶĚ ƚŚŝƐ ǁŝůů ĐƌĞĂƚĞ Ă ƐĞĂŵůĞƐƐ ŇŽǁ ŽĨ ŐŽŽĚƐ͘ /Ŷ ƚŚŝƐ ƐĐĞŶĂƌŝŽ͕ ŚĂǀŝŶŐ Ă ĐŽŵŵŽŶ ƐĞĂŵůĞƐƐ ƉůĂƞŽƌŵ ĨŽƌ

ďŽƚŚ ƐƵƉƉůǇ ĐŚĂŝŶ ƉůĂŶŶŝŶŐ ĂŶĚ ĞǆĞĐƵƟŽŶ ǁŝůů ďĞĐŽŵĞ ǀĞƌǇ ŝŵƉŽƌƚĂŶƚ͘ tĞ ǁŝůů ƐƚĂƌƚ ƉƵƐŚŝŶŐ ƚŚĂƚ ĂŐĞŶĚĂ ĂŐŐƌĞƐƐŝǀĞůǇ͕ ǁŚŝůĞ ǁĞ ĐŽŶƟŶƵĞ ǁŝƚŚ ŽƵƌ ƚƌĂĚŝƟŽŶĂů ƐǁĞĞƚ ƐƉŽƚƐ ŽĨ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŶĚ ƌĞƚĂŝů͘ ĚĚŝŶŐ ƚŽ ƚŚŝƐ ƉůĂƞŽƌŵ͕ ǁŚĞŶ ƐƵƉƉŽƌƚĞĚ ďǇ ŶĞǁ ĂŐĞ ƚĞĐŚŶŽůŽŐŝĞƐ ůŝŬĞ ůŽƵĚ ĂŶĚ DŽďŝůŝƚǇ͕ ƚŚĞ ƌĞƐƵůƟŶŐ ĂĚǀĂŶĐĞĚ ƐŽŌǁĂƌĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ǁŝůů ďůĞŶĚ ƚŚĞ ĞŶƟƌĞ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ŝŶ ƚŚĞ ŵŽƐƚ ŽƌŐĂŶŝǌĞĚ ŵĂŶŶĞƌ͘ ůŽŶŐ ǁŝƚŚ ŽƵƌ ƉĂƌƚŶĞƌƐ ƐƵĐŚ ĂƐ ŽŐŶŝǌĂŶƚ ĂŶĚ ĐĐĞŶƚƵƌĞ͕ ǁĞ ƉůĂŶ ƚŽ ĐƌĞĂƚĞ Ă ŐƌĞĂƚ ĐŚĞŵŝƐƚƌǇ ƚŚĂƚ ǁĞ ŚŽƉĞ ƚŽ ĐĂƉŝƚĂůŝǌĞ ŽŶ ŽǀĞƌ ƚŚĞ ŶĞǆƚ ϭϬ ǇĞĂƌƐ͘

What are the collaborations that you have here in India and how would you leverage those to help your customers? &ŝƌƐƚůǇ͕ ǁĞ ĂƌĞ ŽďƐĞƐƐĞĚ ǁŝƚŚ ĞŶƐƵƌŝŶŐ ŽƵƌ ĐƵƐƚŽŵĞƌƐ͛ ƐƵĐĐĞƐƐ͘ dŽ ƐƚĂƌƚ ǁŝƚŚ͕ ǁĞ ƚĂŬĞ Ă ŚŽůŝƐƟĐ ǀŝĞǁ ŽŶ ŚŽǁ ǁĞ ĚĞƉůŽǇ ŽƵƌ ƐŽŌǁĂƌĞ ƐŽůƵƟŽŶƐ ĞĸĐŝĞŶƚůǇ͕ ǁŚŝůĞ ĚƌŝǀŝŶŐ ĚŽǁŶ ĐŽƐƚ ŽĨ ŽǁŶĞƌƐŚŝƉ ĨŽƌ ŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ tŝƚŚ ǀĂƌǇŝŶŐ ŵŽĚĂůŝƟĞƐ ĨŽƌ ĚŝīĞƌĞŶƚ ĚŽŵĂŝŶƐ͕ ƚŚĞƌĞ ĂƌĞ ĚŽŵĂŝŶ ƐƉĞĐŝĮĐ ĂƐƉĞĐƚƐ ƚŽ ĞĂĐŚ ĚĞƉůŽǇŵĞŶƚ ŝŶ ƉůĂŶŶŝŶŐ ĂŶĚ ĞǆĞĐƵƟŽŶ͘ tĞ ǁŽƌŬ ĚŝƌĞĐƚůǇ ǁŝƚŚ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ĐŽůůĂďŽƌĂƚĞ ǁŝƚŚ ƐǇƐƚĞŵ ŝŶƚĞŐƌĂƚŽƌƐ ;^/ƐͿ ůŝŬĞ ŽŐŶŝǌĂŶƚ ĂŶĚ ĐĐĞŶƚƵƌĞ ƚŽ ĂƐƐŝƐƚ ŝŶ ůĂƌŐĞ ĐŽƌƉŽƌĂƚĞ ƚƌĂŶƐĨŽƌŵĂƟŽŶ ƉƌŽũĞĐƚƐ͘ Ƶƚ ƚŚĞ

ĚŽŵĂŝŶ ƐƉĞĐŝĮĐŝƚǇ ŝŶ ĂŶǇ ĐƵƐƚŽŵŝǌĂƟŽŶ ŽŶ ƚŽƉ ŽĨ ƚŚĞ ƉůĂƞŽƌŵƐ ŝƐ ǁŚĂƚ ǁĞ ďƌŝŶŐ ƚŽ ƚŚĞ ƚĂďůĞ ĞŝƚŚĞƌ ĚŝƌĞĐƚůǇ ƚŽ ƚŚĞ ĐƵƐƚŽŵĞƌ Žƌ ǀŝĂ ^/Ɛ͘ tĞ ĂůƐŽ ĐŽůůĂďŽƌĂƚĞ ǁŝƚŚ ^/Ɛ ǁŚĞƌĞ ƚŚĞǇ ĂƌĞ ŝŵƉůĞŵĞŶƟŶŐ ŽƵƌ ƐŽůƵƟŽŶƐ͘

With GST coming in and with the thrust on modernizing SCM in India, how is technology going to be a key enabler for user industries? What are the key tech changes that you are incorporating in the wake of new developments? dǇƉŝĐĂůůǇ͕ ƚŚĞƌĞ ĂƌĞ ůŽĐĂů͕ ƌĞŐŝŽŶĂů ĂŶĚ ŶĂƟŽŶĂů ƐƵƉƉůŝĞƌ ƐƚĂŬĞƐ ŝŶ ŵŽƐƚ ĐŽƵŶƚƌŝĞƐ͘ /Ŷ /ŶĚŝĂ͕ ǇŽƵ ĂƉƉůǇ ƚŚĞ ĨĂĐƚŽƌ ŽĨ ŵĂŶǇ ǁŝƚŚ '^d ĐŽŵƉůĞǆŝƚǇ͘ dĞĐŚŶŽůŽŐǇ ĂŝĚƐ ŝŶ ĂĐĐĞƐƐŝŶŐ ĚĂƚĂ ĂĐƌŽƐƐ Ăůů ƚŚƌĞĞ ůĂǇĞƌƐ͘ : ŽīĞƌŝŶŐƐ ƉƌŽǀŝĚĞ ĐŽŵƉůĞƚĞ ƚƌĂĐĞĂďŝůŝƚǇ ĂŶĚ ǀŝƐŝďŝůŝƚǇ ŽĨ ǁĂƌĞŚŽƵƐŝŶŐ ŽƉĞƌĂƟŽŶƐ ĂƐ ǁĞůů ĂƐ ƚŚĞ ŝŶǀĞŶƚŽƌǇ Ăƚ ƚŚĞ ǁĂƌĞŚŽƵƐĞ͘ dĞĐŚŶŽůŽŐǇ ŝƐ ĂůƐŽ ĂďůĞ ƚŽ ĂĐĐĞƐƐ ĞǆƚĞƌŶĂůŝƟĞƐ ĂƌŽƵŶĚ ĐƵƌƌĞŶƚ ĨĂƐŚŝŽŶƐ ĂŶĚ ďƵǇŝŶŐ ƚƌĞŶĚƐ͕ ĂƐ ǁĞůů ĂƐ ŵŽŶƐŽŽŶƐ ĨŽƌĞĐĂƐƟŶŐ͘ tĞ ůĞǀĞƌĂŐĞ ĚĂƚĂ ƐĐŝĞŶĐĞ ĂƌŽƵŶĚ ǁŚĂƚ ĚĞŵĂŶĚ ĚƌŝǀĞƌƐ ǁŝůů ďĞ ŝŶ ƚŚĞ ƐƵŵŵĞƌ Žƌ ďĞĨŽƌĞ ŝǁĂůŝ Žƌ ŚƌŝƐƚŵĂƐ ĨŽƌ ĞǆĂŵƉůĞ͕ ĂŶĚ ŚŽǁ ǇŽƵ ĂƌĞ ĂďůĞ ƚŽ ůŽŽŬ Ăƚ ƉĂƐƚ ƚƌĞŶĚƐ͘ ŽͲƌĞůĂƟŶŐ ƚŚĞƐĞ ŝŶƚĞƌŶĂůŝƟĞƐ ǁŝƚŚ ĞǆƚĞƌŶĂůŝƟĞƐ ǁŝůů ĚƌŝǀĞ ĚĂƚĂ Ăƚ Ă ůŽĐĂů͕ ƌĞŐŝŽŶĂů ĂŶĚ Ă ŐůŽďĂů ůĞǀĞů͘ Ɛ ƚŚĞ ǁĞď

CELERITY • May 2017 | ϭϭ

Inside_Mfinal.indd 11

02/05/2017 11:56:48 AM

INTERVIEW ŽĨ ĐŽŵƉůĞǆŝƟĞƐ ĐŽŵĞƐ ĚŽǁŶ ǁŝƚŚ '^d͕ ƚŚĞƌĞ ŝƐ Ă ĨĂŶƚĂƐƟĐ ŽƉƉŽƌƚƵŶŝƚǇ ĨŽƌ ĮƌƐƚ ŵŽǀĞƌƐ ƚŽ ĚĞƉůŽǇ ƚĞĐŚŶŽůŽŐǇ ďŽƚŚ Ăƚ Ă ƐŽŌǁĂƌĞ ƐŽůƵƟŽŶ ůĞǀĞů ĂŶĚ Ăƚ Ă ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ůĞǀĞů͘ tĞ ĨŽƌĞƐĞĞ ƚĂŬŝŶŐ Ă ŵĂƌŬĞƚ ƐŚĂƌĞ ŽƉƉŽƌƚƵŶŝƚǇ ŽǀĞƌ ƚŚĞ ŶĞǆƚ ϮͲϯ ǇĞĂƌƐ͘ tŝƚŚ ŽƵƌ ĐůŝĞŶƚĞůĞ ĂƐ ƐƚƌŽŶŐ ĂƐ ŐůŽďĂů ŽƌŐĂŶŝǌĂƟŽŶƐ ůŝŬĞ WΘ'͕ WĞƉƐŝĐŽ͕ ,ƵĂǁĞŝ͕ DĂƩĞů͕ >ĞŐŽ͕ ĞƚĐ͕͘ ǁĞ ĂƌĞ ĐŽŶĮĚĞŶƚ ŝŶ ďƌŝŶŐŝŶŐ ƚŚŽƐĞ ĐŽŵƉĞƚĞŶĐŝĞƐ ƚŽ ŚĞůƉ ĐŽŵƉĂŶŝĞƐ ůĞǀĞƌĂŐĞ : ƐŽůƵƟŽŶƐ ŝĨ ƚŚĞǇ ǁĂŶƚ ƚŽ ďĞ ƚŚĞ ĮƌƐƚ ŵŽǀĞƌƐ͘

What would you advise Indian companies, on how should they begin their transformation journey? / ǁŽƵůĚ ůŝŬĞ ƚŽ ƚĂůŬ ĂďŽƵƚ ƚǁŽ ƚŚŝŶŐƐ͘ &ŝƌƐƚůǇ͕ ^ D ĚĞƉůŽǇŵĞŶƚ͘ /ƚ ŝƐ Ă ũŽƵƌŶĞǇ ƉƌŽĐĞƐƐ ǁŚŝĐŚ : ŚĂƐ ƐĞĞŶ ĨƌŽŵ ŵĂŶǇ ŐƌĞĂƚ ĐŽŵƉĂŶŝĞƐ͘ ^ŽŌǁĂƌĞ ďǇ ŝƚƐĞůĨ ŝƐ ƵƐƵĂůůǇ Ă ůŽǁ ŚĂŶŐŝŶŐ ĨƌƵŝƚ͘ dŚĞƌĞ ĂƌĞ ƚŚĞ ŬĞǇ ƵŶĚĞƌůǇŝŶŐ ĂƐƉĞĐƚƐ ŽĨ Ͳ ĐƵƌƌĞŶƚ ƐƚĂŐĞ ŽĨ ŽƉĞƌĂƟŽŶ͖ ĨƵƚƵƌĞ ĂŵďŝƟŽŶ͖ ƉĞŽƉůĞ ƌĞĂĚŝŶĞƐƐ ĂŶĚ ŵĂŶǇ ŽƚŚĞƌ ĨĂĐƚŽƌƐ ƚŽ ĐŽŶƐŝĚĞƌ͘ ,ŽǁĞǀĞƌ͕ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ĐƌƵĐŝĂů ĂƐƉĞĐƚƐ ŝƐ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ ƚŚĞ ƐĞŶŝŽƌ ŵĂŶĂŐĞŵĞŶƚ ƌĞŵĂŝŶƐ ĐŽŵŵŝƩĞĚ ƚŽ ƐƚƌĂƚĞŐǇ ĂŶĚ ŝŶǀĞƐƚŵĞŶƚ ĂŶĚ ĂůůŽǁ Ă ƐƵƉƉůǇ ĐŚĂŝŶ ƉĂƌƚŶĞƌ ƚŽ ďƵŝůĚ ĂůŽŶŐ ǁŝƚŚ ƚŚĞ ĐŽŵƉĂŶǇ͘ dŚŝƐ ŝŶǀĞƐƚŵĞŶƚ ĂŶĚ ƐƚƌĂƚĞŐŝĐ ŶĂƚƵƌĞ ŽĨ ƚŚĞ ƌĞůĂƟŽŶƐŚŝƉ ǁŚĞŶ ƉĂŝƌĞĚ ǁŝƚŚ ƌŝŐŚƚ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ŽƌŐĂŶŝǌĂƟŽŶ ĨŽƌ ĞǆĞĐƵƟŽŶ͕ ǁŝůů ŚĞůƉ ĚĞůŝǀĞƌ ĞŶŽƌŵŽƵƐ ŵƵůƟͲĨŽůĚ ďĞŶĞĮƚƐ͘ dŚĞ ŽƚŚĞƌ ŝŵƉŽƌƚĂŶƚ ĐŽŶƐŝĚĞƌĂƟŽŶ ŝƐ ĚĂƚĂ͘ ŽŵƉĂŶŝĞƐ ĂƌĞ ƐƟůů ŶŽƚ ǀĞƌǇ ŐŽŽĚ ĂďŽƵƚ ďƌŝŶŐŝŶŐ ŝŶ ĚĂƚĂ͕ ŬĞĞƉŝŶŐ ƚŚĂƚ ĚĂƚĂ ŝŶ Ă ǀĞƌǇ ĐŽŐĞŶƚ ĂŶĚ ĐŽŶƐŝƐƚĞŶƚ ŵĂŶŶĞƌ ĂŶĚ ƵƐŝŶŐ ƚŚĂƚ ĚĂƚĂ ƚŽ ŐĞƚ ŝŶƐŝŐŚƚƐ ĂŶĚ ďƌŝŶŐŝŶŐ ŝƚ ďĂĐŬ ƚŽ ƚŚĞ ƐǇƐƚĞŵ͘ dŚĞƌĞ ŝƐ Ă ůĞǀĞů ŽĨ ĚŝƐĐŝƉůŝŶĞ ƚŚĂƚ ŶĞĞĚƐ ƚŽ ĐŽŵĞ ŝŶ͕ ŝŶ ŽƌĚĞƌ ƚŽ ŵĂŶĂŐĞ ƚŚĂƚ ĚĂƚĂ͘ zŽƵ ǁŝůů ŚĂǀĞ ƐƚƌƵĐƚƵƌĞĚ ĚĂƚĂ ƚŚĂƚ ŝƐ ƉĂƌƚ ŽĨ ǇŽƵƌ ƐǇƐƚĞŵ͘ dŽĚĂǇ͕ ƐƚƌƵĐƚƵƌĞĚ ĚĂƚĂ ƉƌŽǀŝĚĞƐ ŽŶůǇ ůŝŵŝƚĞĚ ŝŶƐŝŐŚƚ͘ dŚĞƌĞ ŝƐ ƵŶƐƚƌƵĐƚƵƌĞĚ ĚĂƚĂ ƚŚĂƚ ŝƐ ůŽƚ ůĂƌŐĞƌ͕ ƐŽ ƚŚĞ ŬĞǇ ůŝĞƐ ŝŶ ĚƌĂǁŝŶŐ ƚŚŽƐĞ ŝŶĐƌĞĚŝďůĞ ŝŶƐŝŐŚƚƐ ĨƌŽŵ ƚŚĂƚ ƐĐĂƩĞƌĞĚ ĚĂƚĂ͘ / ƚŚŝŶŬ ƚŚĞƌĞ ŝƐ Ă ƌĞĂů ŵŝŶĚƐĞƚ ĐŚĂŶŐĞ ĂŶĚ Ă ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ĐŚĂŶŐĞ ƚŚĂƚ ŶĞĞĚƐ ƚŽ ƐƚĂƌƚ ƐĞƫŶŐ ŝŶ ŝŶƚŽ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ƚŽ ůĞǀĞƌĂŐĞ ƌĞĂů ďĞŶĞĮƚƐ ŽĨ ƚĞĐŚŶŽůŽŐǇ͘ /Ĩ ǇŽƵ ůŽŽŬ Ăƚ ƐŽŵĞ ŽĨ ŽƵƌ ƐƚĂƚƐ͕ ϳϭ ŽĨ ƚŚĞ ƚŽƉ W' ; ŽŶƐƵŵĞƌ WĂĐŬĂŐĞĚ 'ŽŽĚƐͿ ĐŽŵƉĂŶŝĞƐ ŝŶ ƚŚĞ ǁŽƌůĚ ĂŶĚ ϳϯ ŽĨ ƚŚĞ ƚŽƉ ϭϬϬ ƌĞƚĂŝůĞƌƐ ƵƐĞ ŽƵƌ ƐŽůƵƟŽŶƐ ĂŶĚ ƐĞƌǀŝĐĞƐ͘ dŚĞƌĞ ŝƐ Ă ƌŝĐŚŶĞƐƐ ŽĨ ƐŽůƵƟŽŶƐ ďƵƚ ƚŚĂƚ ƐŽůƵƟŽŶ ŝƐ ŽŶůǇ ĂƐ ŐŽŽĚ ĂƐ ƚŚĞ ĚĂƚĂ ƚŚĂƚ ĐŽŵĞƐ ŝŶƚŽ ƚŚĞ ƐǇƐƚĞŵ͘ &Žƌ ĐŽŵƉĂŶŝĞƐ ǁŝƚŚ ƐƚƌĞĂŵůŝŶĞĚ ĚĂƚĂ͕ ǁĞ ĐĂŶ ƐƚƵĚǇ ĂŶĚ ďĞŶĐŚŵĂƌŬ ƚŚĞŝƌ ĞŶƟƌĞ ƐƵƉƉůǇ ĐŚĂŝŶ ŽƉĞƌĂƟŽŶƐ ĂŶĚ ƚĞůů ƚŚĞŵ͕ ǁŚĂƚ ŝŵƉƌŽǀĞŵĞŶƚƐ ĂƌĞ ŶĞĞĚĞĚ ĂŶĚ ǁŚĂƚ ƚĂŶŐŝďůĞ ŐĂŝŶƐ ƚŚĞ ƚƌĂŶƐĨŽƌŵĂƟŽŶ ǁŝůů ďƌŝŶŐ ŝŶ ĂĐƌŽƐƐ ƚŚĞŝƌ ǀĂƌŝŽƵƐ ďƵƐŝŶĞƐƐ ĨƵŶĐƟŽŶƐ͘

Can you give some insights on what are the variables that should be looked at to modernize distribution chains and its execution?

Data science driven supply chain trends are huge. Machine learning, IoT, with bluetooth and mobility are huge trends taking place. We are putting future functionalities into our technology moving forward. We chose Google Cloud Platform (GCP) as our platform of the future, and are one of the very few enterprise companies that have partnered with Google to put our solution on GCP. We are at the cutting edge of technology, giving us an immense amount of scale, adding richness to our solutions. Ɛ ǁĞ ƚĂůŬ ĂďŽƵƚ ŽƵƌ ƉŽƚĞŶƟĂů ĐƵƐƚŽŵĞƌƐ͕ ƚǇƉŝĐĂů ƋƵĞƐƟŽŶƐ ƚŚĂƚ ĂƌŝƐĞ ĂƌĞ͗ ĚŽ ƚŚĞǇ ŚĂǀĞ Ă ŵŽĚĞƌŶ ǁĂƌĞŚŽƵƐĞ ŵĂŶĂŐĞŵĞŶƚ ƐǇƐƚĞŵ ;tD^Ϳ ĞǆĞĐƵƟŽŶ ƉŚŝůŽƐŽƉŚǇ Žƌ ŝƐ ǁŽƌŬ ďĞŝŶŐ ĚŽŶĞ ƚŚƌŽƵŐŚ ŵĂŶƵĂů ƉƌŽĐĞƐƐĞƐ͍ Ž ƚŚĞǇ ŚĂǀĞ Ă ƚƌĂŶƐƉŽƌƚĂƟŽŶ ŵĂŶĂŐĞŵĞŶƚ ƐǇƐƚĞŵ͍ /Ĩ ƚŚĞŝƌ ĂŵďŝƟŽŶ ŝƐ ƚŽ ĞǆƉĂŶĚ ƚŚĞŝƌ ĨŽŽƚƉƌŝŶƚ͕ ŚĂǀĞ Ă ŵŽƌĞ ĚŝƐƚƌŝďƵƚĞĚ ĞŶǀŝƌŽŶŵĞŶƚ͕ ŚĂǀĞ ůĂƌŐĞƌ ǁĂƌĞŚŽƵƐĞƐ͕ ƚŚĞƌĞ ŝƐ ĂŶ ŝŵŵĞŶƐĞ ůŽƐƐ ĂŶĚ ĂƩƌŝƟŽŶ ŽĨ ĐĂƉŝƚĂů ƚŚĂƚ ƚĂŬĞƐ ƉůĂĐĞ ďĞĐĂƵƐĞ ŽĨ ŵŝƐŵĂƚĐŚĞĚ ŝŶǀĞŶƚŽƌǇ͘ zŽƵ ĐĂŶ͛ƚ ƚƌĂĐĞ ůŽƐƚ Žƌ ŶŽŶͲŵŽǀŝŶŐ ŝŶǀĞŶƚŽƌǇ͖ ĂŶĚ ǁĞ ŚĂǀĞ ƐĞĞŶ ĐŽŵƉĂŶŝĞƐ ƚĂŬŝŶŐ ƚŚĞƐĞ ĂƐ ƚŚĞ ĮƌƐƚ ĂƌĞĂƐ ƚŽ ĂĚĚƌĞƐƐ͘ &Žƌ ĐƵƐƚŽŵĞƌƐ ůŽŽŬŝŶŐ Ăƚ Ă ƉƌŽĚƵĐƚ ƚƌĂĐĞĂďŝůŝƚǇ͕ ĚĞƉůŽǇŝŶŐ ĐƵƫŶŐ ĞĚŐĞ ƚĞĐŚŶŽůŽŐŝĞƐ ĂƌŽƵŶĚ ĚĂƚĂ ĐŽůůĞĐƟŽŶ͕ ďĂƌĐŽĚŝŶŐ͕ ƉĂůůĞƚ ƚƌĂĐŬŝŶŐ͕ Z&/ ŝŶ Ă ƐĞĂŵůĞƐƐ ǁĂǇ ŝƐ ƚŚĞ ƌŝŐŚƚ ǁĂǇ ƚŽ ŐŽ͘ /ƚ͛Ɛ ĂŶ ĞŶĚͲƚŽͲĞŶĚ ĂƉƉƌŽĂĐŚ ĂŶĚ ŽƵƌ ĞĐŽƐǇƐƚĞŵ ŽĨ ƉĂƌƚŶĞƌƐ ĐĂŶ ŚĞůƉ ďƌŝŶŐ ŝŶ ƚŚŽƐĞ ĐĂƉĂďŝůŝƟĞƐ͘ KŶĞ ŽĨ ŽƵƌ ĐŽƌĞ ƐƚƌĞŶŐƚŚƐ ůŝĞƐ ŝŶ ŝŶƚĞŐƌĂƟŶŐ tD^ ĂůŽŶŐ ǁŝƚŚ ŽƵƌ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ŵĂŶĂŐĞŵĞŶƚ ƐǇƐƚĞŵ ;dD^Ϳ ƚŽ ŽīĞƌ Ă ƐŝŶŐůĞ ƵŶŝĮĞĚ ƐŽůƵƟŽŶ͘

You joined JDA just about a few months back. What made you join JDA? ŶǇŽŶĞ ĐĂŶ ǁƌŝƚĞ ƐŽŌǁĂƌĞ ƚŽĚĂǇ͘ tŚĂƚ ĚŝīĞƌĞŶƟĂƚĞƐ ŝƐ ƚŚĞ ĚŽŵĂŝŶ ŬŶŽǁůĞĚŐĞ͘ zĞĂƌƐ ŽĨ ĚŽŵĂŝŶ ŬŶŽǁůĞĚŐĞ ĐŽƵƉůĞĚ ǁŝƚŚ ŵĂƚŚ͕ / ƚŽƚĂůůǇ ďĞůŝĞǀĞ͕ ŶŽ ŽƚŚĞƌ ĐŽŵƉĂŶǇ ĐĂŶ ďƌŝŶŐ ƚŚĂƚ ĐĂƉĂďŝůŝƚǇ͘ tĞ ĐĂŶ ĚŽ ƉůĂŶŶŝŶŐ͕ ĨŽƌĞĐĂƐƟŶŐ ĂŶĚ ƉůĂŶ ǇŽƵƌ ŝŶǀĞŶƚŽƌǇ ĂƐ ǁĞůů ĂƐ ĚŽ ƚŚĞ ĞǆĞĐƵƟŽŶ ŝŶ ƚŚĞ ǁĂƌĞŚŽƵƐĞ͘ tĞ ĐĂůů ƚŚĂƚ /ŶƚĞůůŝŐĞŶƚ &ƵůĮůůŵĞŶƚ͘ /Ĩ ǇŽƵ ĂƌĞ ƌƵŶŶŝŶŐ ƚŚĞ ůŽŐŝƐƟĐƐ ŽĨ ǇŽƵƌ ĐŽŵƉĂŶǇ͕ ǇŽƵ ǁŽƵůĚ ǁĂŶƚ ƚŽ ďĞ ĂďůĞ ƚŽ ƐĞĞ ƚŚĞ ŝŶƚĞƌŶĂůŝƟĞƐ ĂŶĚ ĞǆƚĞƌŶĂůŝƟĞƐ ĂŶĚ ĚŽ ǇŽƵƌ ĨŽƌĞĐĂƐƟŶŐ ĂŶĚ ƉůĂŶŶŝŶŐ͕ ďƵƚ ƚŚĞŶ ĚŽŶ͛ƚ ƐƚŽƉ ƚŚĞƌĞ͘ zŽƵ ǁŽƵůĚ ǁĂŶƚ ƚŽ ƐĞĂŵůĞƐƐůǇ ĐŽŶŶĞĐƚ ŝƚ ƚŽ ǇŽƵƌ ǁĂƌĞŚŽƵƐĞ ĂŶĚ ĞŶƐƵƌĞ ŽƌĚĞƌƐ ĂƌĞ ĨƵůĮůůĞĚ ƉƌŽĮƚĂďůǇ͘ tĞ ďĞůŝĞǀĞ ŝŶ ƚŚĞ ŶĞǁ ǁŽƌůĚ ŽĨ ƚŚĞ ƐĞĂŵůĞƐƐ ƐƵƉƉůǇ ĐŚĂŝŶ ĂŶĚ : ƵŶŝƋƵĞůǇ ďƌŝŶŐƐ ƚŚĂƚ ĐĂƉĂďŝůŝƚǇ͘ / ĚŽŶ͛ƚ ŬŶŽǁ ŽĨ ĂŶǇ ŽƚŚĞƌ ĐŽŵƉĂŶǇ ƚŚĂƚ ŚĂƐ ƉůĂŶŶŝŶŐ ĂŶĚ ĞǆĞĐƵƟŽŶ ĐĂƉĂďŝůŝƟĞƐ ƵŶĚĞƌ ŽŶĞ ƌŽŽĨ͘ ĞĐĂƵƐĞ ŽĨ ƚŚŝƐ ĐĂƉĂďŝůŝƚǇ͕ 'ĂƌƚŶĞƌ ŚĂƐ ƌĞƉĞĂƚĞĚůǇ ƌĂŶŬĞĚ ƵƐ ĂƐ ƚŚĞ ŽŶůǇ ĐŽŵƉĂŶǇ ŝŶ Ăůů ĮǀĞ 'ĂƌƚŶĞƌ DĂŐŝĐ YƵĂĚƌĂŶƚƐ ĨŽƌ ƐƵƉƉůǇ ĐŚĂŝŶ ĂŶĚ ƌĞƚĂŝů ŵĞƌĐŚĂŶĚŝƐŝŶŐ ƐŽůƵƟŽŶƐ͘ WŚǇƐŝĐĂů ĂƐƐĞƚƐ ƐƵĐŚ ĂƐ ƉĂůůĞƚƐ͕ ƚƌƵĐŬƐ͕ ĞƚĐ͕͘ ĂƌĞ Ăůů ŐĞƫŶŐ ĚŝŐŝƟƚĂůŝǌĞĚ͘ dŚĞ ĚŝŐŝƚĂůŝǌĂƟŽŶ ŽĨ ƚŚĞ ůĂƐƚ ŵŝůĞ ǁŝƚŚ ďŝůůŝŽŶƐ

ŽĨ /Žd ƐĞŶƐŽƌƐ ĂŶĚ ŵŽďŝůŝƚǇ ƚŽŽůƐ ĂŶĚ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ ǁŝůů ĞƐƐĞŶƟĂůůǇ ƉůĂǇ Ă ďŝŐ ƌŽůĞ ŝŶ ƚŚĞ ƐŽŌǁĂƌĞ ŽĨ ƚŚĞ ĨƵƚƵƌĞ͘ /ƚ ĞŶĂďůĞƐ ƚƌĞŵĞŶĚŽƵƐ ǀŝƐŝďŝůŝƚǇ͖ ĂŶĚ ƚŚŝƐ ŝŶ ƚƵƌŶ ƉƌŽǀŝĚĞƐ ĂŶŽƚŚĞƌ ĂƌĞĂ ŽĨ ĨŽĐƵƐ ĨŽƌ : ͘ ůů ƚŚĞƐĞ ĂƐƉĞĐƚƐ ůĞĚ ŵĞ ƚŽ ũŽŝŶ : ͘

Given the fact that JDA is at the forefront of solutions across the entire value chain, what do you think still lacks in India for supply chain professionals to evolve? What is the bottleneck to revolutionizing supply chain here? tŚĂƚ / Ăŵ ƐĞĞŝŶŐ ŝƐ ƚŚĂƚ ůĞĂĚŝŶŐ ĞŶƚĞƌƉƌŝƐĞƐ ŝŶ /ŶĚŝĂ ĂƌĞ ŵŽǀŝŶŐ ĨƌŽŵ Ă ĐŽƐƚ ĞŵƉŚĂƐŝƐ ƚŽ Ă ǀĂůƵĞ ĞŵƉŚĂƐŝƐ͘ ŶĚ ƚŚĂƚ ŶĞĞĚƐ ƚŽ ďĞ ŵŽƌĞ ƉĞƌǀĂƐŝǀĞ͘ dŚĞ ůŽŶŐ ƚĞƌŵ ƐƚƌĂƚĞŐŝĐ ƉĂƌƚŶĞƌƐŚŝƉƐ ĂŶĚ ƌŝŐŚƚ ŝŶǀĞƐƚŵĞŶƚƐ ǁŝůů ƌĞĂƉ ŵƵůƟͲĨŽůĚ ďĞŶĞĮƚƐ͘ dŚĞ ŵŝŶĚƐĞƚ ŚĂƐ ƚŽ ƐŚŝŌ ĂǁĂǇ ĨƌŽŵ ĐŽƐƚͲĚƌŝǀĞŶ ƚŽ ǀĂůƵĞͲ ĚƌŝǀĞŶ ŚŽůŝƐƟĐ ĂƉƉƌŽĂĐŚ ĂŶĚ ƚŚĂƚ͛Ɛ ƚŚĞ ƚƌĂŶƐĨŽƌŵĂƟŽŶ͕ / Ăŵ ĐŽŶĮĚĞŶƚ͕ /ŶĚŝĂ ǁŝůů ŐŽ ƚŚƌŽƵŐŚ͘ dŚŽƵŐŚ ƚŚĞƌĞ ĂƌĞ ƉŽĐŬĞƚƐ ŽĨ ĞǆĐĞůůĞŶĐĞ͕ ƐŽŵĞ ŽĨ ƚŚĞ ůĂƌŐĞƌ ĐŽŵƉĂŶŝĞƐ ŚĞƌĞ ŚĂǀĞ ĚŽŶĞ ďƌŝůůŝĂŶƚ ǁŽƌŬ ŝŶ ŽƉƟŵŝǌĂƟŽŶ͕ ĞǀĞŶ ŽŶ ƚŚĞ ƐŚŽƉ ŇŽŽƌ ƐŝĚĞ͕ ĂŶĚ ŶŽƚ ũƵƐƚ ŽŶ ƚŚĞ ƐƵƉƉůǇ ĐŚĂŝŶ ƐŝĚĞ͘ &Žƌ ŝƚ ƚŽ ďĞĐŽŵĞ ŵŽƌĞ ƉƌĞǀĂůĞŶƚ͕ ƚŚĞƌĞ ŶĞĞĚƐ ƚŽ ďĞ ĂŶ ĂǁĂƌĞŶĞƐƐ

ϭϮ | CELERITY • May 2017

Inside_Mfinal.indd 12

02/05/2017 11:56:48 AM

INTERVIEW ŽĨ ŚŽǁ ƚĞĐŚŶŽůŽŐǇ ĐĂŶ ŵĂƉ ďĂĐŬ ƚŚĞ ǀĂůƵĞ ƚŚĂƚ ŝƐ ĚĞůŝǀĞƌĞĚ ƚŚƌŽƵŐŚ ƚŚĞ ƐǇƐƚĞŵ͘ ^ĞĐŽŶĚůǇ͕ ƚŚĞƌĞ ŚĂƐ ƚŽ ďĞ ƉƌĞĚŝĐƚĂďŝůŝƚǇ ŝŶ ƚŚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ Ɛ ĐŽŶƐƵŵĞƌƐ ŐĞƚ ŵŽƌĞ ĚĞŵĂŶĚŝŶŐ͕ ĐŽŵƉĂŶŝĞƐ ŶĞĞĚ ƚŽ ŵŽƌĞ ĂĐĐƵƌĂƚĞůǇ ŵĞĞƚ ƚŚĞŝƌ ĞǆƉĞĐƚĂƟŽŶƐ͕ ĨŽƌ ǁŚŝĐŚ ƐŽƉŚŝƐƟĐĂƚĞĚ ƚĞĐŚŶŽůŽŐŝĞƐ ǁŝůů ďĞ ƌĞƋƵŝƌĞĚ͘

What are the key challenges you face while developing solutions for companies? How do you overcome them? &ŝƌƐƚůǇ͕ ŐĞŶĞƌĂů ĂǀĂŝůĂďŝůŝƚǇ ƐŽŌǁĂƌĞ ĐĂŶ ďĞ ĚĞǀĞůŽƉĞĚ ĂŶĚ ƚŚĞŶ ĐƵƐƚŽŵŝǌĂƟŽŶƐ ďĞĐŽŵĞ ůĞƐƐ ŽĨ ĂŶ ŝƐƐƵĞ͘ tĞ ĂƌĞ ĂůǁĂǇƐ ŵŝŶĚĨƵů ŝĨ ǁĞ ĂƌĞ ƐĂƟƐĨǇŝŶŐ ĂŶ ŝŶĚƵƐƚƌǇ ǀĞƌƟĐĂů͛Ɛ ƌĞƋƵŝƌĞŵĞŶƚ ĂŶĚ ĂƌĞ ĂďůĞ ƚŽ ŵŽĚĞů ƚŚĞ ƐŽƉŚŝƐƟĐĂƟŽŶ ŽĨ ƚŚĂƚ ŝŶĚƵƐƚƌǇ ǀĞƌƟĐĂů ŝŶ Ă ŐĞŶĞƌŝĐ ĨĂƐŚŝŽŶ͘ tĞ ĚŽ ƚŚĂƚ ǁŝƚŚ ǀĞƌǇ ĐůŽƐĞ ĐŽůůĂďŽƌĂƟŽŶ ǁŝƚŚ ŽƵƌ ĐƵƌƌĞŶƚ ĐƵƐƚŽŵĞƌ ďĂƐĞ ĂŶĚ ǁŝƚŚ ŝŶĚƵƐƚƌǇ ĞǆƉĞƌƚƐ ĂĐƌŽƐƐ ƚŚĞ ŐůŽďĞ͘ ƚ ƚŚĞ ƉůĂŶŶŝŶŐ ůĞǀĞů͕ ǁĞ ĂƌĞ ĂůǁĂǇƐ ǁŽƌŬŝŶŐ ǁŝƚŚ ĐƵƐƚŽŵĞƌƐ͘ Ɛ ǇŽƵ ŐŽ ƚŽ ƚŚĞ ĞǆĞĐƵƟŽŶ ůĞǀĞů ǁŚĞƌĞ ŐƌŽƵŶĚ ƌĞĂůŝƟĞƐ ďĞĐŽŵĞ ǀĞƌǇ ŝŵƉŽƌƚĂŶƚ͕ ƚŚĂƚ͛Ɛ ǁŚĞƌĞ ĐƵƐƚŽŵŝǌĂƟŽŶ ŝƐ ƌĞƋƵŝƌĞĚ͘ dŚĞƌĞ ĂƌĞ ŝĚŝŽƐǇŶĐƌĂƐŝĞƐ ƚŚĂƚ ĐŽŵƉĂŶŝĞƐ ĨŽůůŽǁ ĂŶĚ ƚŚĞǇ ĚŽŶ͛ƚ ǁĂŶƚ ƚŽ ĐŚĂŶŐĞ ĞĂƐŝůǇ͘ &ƌŽŵ Ă ƉƌŽĚƵĐƚ ĚĞǀĞůŽƉŵĞŶƚ ƉĞƌƐƉĞĐƟǀĞ͕ ŝŶƉƵƚƐ ĐŽŵĞ ŝŶ ĨƌŽŵ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ƚŚƌŽƵŐŚ ƚŚĞ : ^ƉĞĐŝĂů /ŶƚĞƌĞƐƚ 'ƌŽƵƉƐ ;^/'ƐͿ ǁŚŝĐŚ ŝƐ Ă ƉŽǁĞƌĨƵů ďĂƐĞ ŽĨ ƵƐĞƌ ĞǆƉĞƌƟƐĞ ŝŶ ĞǀĞƌǇ ŝŶĚƵƐƚƌǇ͕ ĨƵŶĐƟŽŶĂů ĂƌĞĂ ĂŶĚ ƌĞŐŝŽŶ ŽĨ ƚŚĞ ǁŽƌůĚ͘ tĞ ĂůƐŽ ŐĂƚŚĞƌ ŝŶƉƵƚ ĨƌŽŵ ƉĂƌƚŶĞƌƐ͕ ŝŶĚƵƐƚƌǇ ĂŶĂůǇƐƚƐ ĂŶĚ ŽƵƌ ŽǁŶ ŝŶƚĞƌŶĂů ĂƐƐŽĐŝĂƚĞƐ ǁŚŽ ŚĂǀĞ ŝŵŵĞŶƐĞ ŵĂƌŬĞƚ ŝŶƚĞůůŝŐĞŶĐĞ ĂŶĚ ĐƵƐƚŽŵĞƌ ŬŶŽǁůĞĚŐĞ͘ &ƌŽŵ Ă ĚĞůŝǀĞƌǇ ƉĞƌƐƉĞĐƟǀĞ͕ ǁĞ ƚǇƉŝĐĂůůǇ ĚŽ ƚŚŝƐ ŽƵƌƐĞůǀĞƐ ĂŶĚ ƐŽŵĞƟŵĞƐ ŝŶ ĐŽůůĂďŽƌĂƟŽŶ ǁŝƚŚ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ƚŽ ĐŽͲ

QUICK FACTS ͻ tŝƚŚ ŽǀĞƌ ϯϬϬ ŐƌĂŶƚĞĚ ƉĂƚĞŶƚƐ ĂŶĚ ŽǀĞƌ ϰϬϬ ďŽƚŚ ŐƌĂŶƚĞĚ ĂŶĚ ƉĞŶĚŝŶŐ͕ : ŚĂƐ ƚŚĞ ůĂƌŐĞƐƚ ƉĂƚĞŶƚ ƉŽƌƞŽůŝŽ ŝŶ ƚŚĞ ĮĞůĚ ŽĨ ƐƵƉƉůǇ ĐŚĂŝŶ ŵĂŶĂŐĞŵĞŶƚ ƚĞĐŚŶŽůŽŐǇ͘ ͻ : ŝƐ ƚŚĞ ŽŶůǇ ĐŽŵƉĂŶǇ ƌĞĐŽŐŶŝǌĞĚ ĂƐ Ă ůĞĂĚĞƌ ŝŶ Ăůů ĮǀĞ 'ĂƌƚŶĞƌ ^ƵƉƉůǇ ŚĂŝŶ DĂŐŝĐ YƵĂĚƌĂŶƚƐ͘ ͻ /ƚ ŚĂƐ ŵĂƌŬĞƚ ůĞĂĚĞƌƐŚŝƉ ǁŝƚŚ ϰϬϬϬн ŐůŽďĂů ĐƵƐƚŽŵĞƌƐ ǁŽƌůĚǁŝĚĞ͘ ƉůĂŶŶŝŶŐ ĐǇĐůĞ͘ dŚĞ ĞŶŚĂŶĐĞŵĞŶƚ ŝŶ ůŽƚͲ ƐŝǌŝŶŐ ůŽŐŝĐ ŚĂƐ ĞŶĂďůĞĚ ƐŝĂŶ WĂŝŶƚƐ ƚŽ ďĞƩĞƌ ƐĞƌǀĞ ŝƚƐ ĐƵƐƚŽŵĞƌƐ ďǇ ƉƌŽǀŝĚŝŶŐ ŝŶǀĞŶƚŽƌǇ Ăƚ ƚŚĞ ƌŝŐŚƚ ƉůĂĐĞ͕ Ăƚ ƚŚĞ ƌŝŐŚƚ ƟŵĞ ĂŶĚ ŝŶ ƚŚĞ ƌŝŐŚƚ ƋƵĂŶƟƚǇ͘ ĚĚŝƟŽŶĂůůǇ͕ ŝŶǀĞŶƚŽƌǇ ĐĂƌƌǇŝŶŐ ĐŽƐƚƐ ŚĂǀĞ ĚĞĐƌĞĂƐĞĚ ĂƐ Ă ƌĞƐƵůƚ ŽĨ ďĞƩĞƌ ƉƌŽĚƵĐƟŽŶ ĂŶĚ ƐĂĨĞƚǇͲ ƐƚŽĐŬ ƉůĂŶŶŝŶŐ ĂĐƌŽƐƐ ŝƚƐ ^<hƐ ĂŶĚ ƉůĂŶƚƐ͘

What are the tech advancements shaping up in supply chain landscape? What are the upcoming supply chain trends to watch out for? ^ƵƉƉůǇ ĐŚĂŝŶ ŝƐ ĨĂĐŝŶŐ ĐŚĂŶŐĞƐ ŽŶ ƚǁŽ ŵĂŝŶ ĨƌŽŶƚƐ͖ ŽŶĞ ŝƐ ƚŚĞ ĐŚĂŶŐĞ ŝŶ ŝŶŚĞƌĞŶƚ ƚĞĐŚŶŽůŽŐǇ ĂŶĚ ĂŶŽƚŚĞƌ ŝƐ Ă ƌĂĚŝĐĂů ƌĞͲǁŽƌŬ ŝŶ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ͘ dŽ ĞůĂďŽƌĂƚĞ͕ ǁĞ ƐĞĞ ƚĞĐŚŶŽůŽŐǇ ĂĚǀĂŶĐĞƐ ůŝŬĞ ďŝŐ ĚĂƚĂ͕ ĐůŽƵĚ͕ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ ĂŶĚ /Žd ďĞŝŶŐ ƵƐĞĚ ďǇ ƚƌĂĚŝƟŽŶĂů ďƵƐŝŶĞƐƐĞƐ ƚŽ ďĞĐŽŵĞ ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞīĞĐƟǀĞ͘ Ƶƚ ŝŶ Ă ŶŽŶͲůŝŶĞĂƌ ŵĂŶŶĞƌ͕ ǁĞ ĂůƐŽ ƐĞĞ ƚŚŝƐ ƚĞĐŚŶŽůŽŐǇ ƉƵƐŚŝŶŐ ŶĞǁ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ ŝŶ ƉůĂĐĞ͘ ƵŝůĚŝŶŐ ĂŶ ŽŵŶŝͲĐŚĂŶŶĞů ƐŽůƵƟŽŶ ĨŽƌ Ă ƌĞƚĂŝůĞƌ Žƌ Ă W' ďƵƐŝŶĞƐƐ ŝƐ Ă ǀĞƌǇ ďŝŐ ĐŚĂůůĞŶŐĞ ďƵƚ ƚŚŝƐ ĐŚĂůůĞŶŐĞ ĐŽŵƉůĞƚĞůǇ ĚǁĂƌĨƐ ŝŶ ĐŽŵƉĂƌŝƐŽŶ ƚŽ ďƵŝůĚŝŶŐ Ă ŵĂƚĞƌŝĂůƐ ŚĂŶĚůŝŶŐ ƐŽůƵƟŽŶ ĨŽƌ Ă W' ŵĂŬĞƌ ƌĞůǇŝŶŐ ŽŶ ϯ ƉƌŝŶƟŶŐ ŽŶ ĂŶ

Another key element is our partnership to explore the applicability of robots assisting customers in their shopping. We have introduced a humanoid robot called Pepper in-store, who is able to interact with customers by synthesizing inventory information across the supply chain. Robotics meets machine learning as the robot is constantly collecting data based on its interactions and learning from it. ĚĞůŝǀĞƌ͘ tĞ ƚǇƉŝĐĂůůǇ ďƵŝůĚ ŽƵƌ ƐŽůƵƟŽŶƐ ƚŽ ĐĂƚĞƌ ƚŽ ĂŶ ŝŶĚƵƐƚƌǇ͕ ŝƌƌĞƐƉĞĐƟǀĞ ŽĨ ƌĞŐŝŽŶ͘

Please share with us one of the most successful yet challenging SCM projects managed by you. /Ŷ /ŶĚŝĂ͕ ƐŝĂŶ WĂŝŶƚƐ ŚĂƐ ďĞĞŶ ŽŶĞ ŽĨ ŽƵƌ ůŽŶŐƐƚĂŶĚŝŶŐ ĐƵƐƚŽŵĞƌƐ͘ dŚĞǇ ĂƌĞ ĐŽͲ ŝŶŶŽǀĂƟŶŐ ǁŝƚŚ ƵƐ ƚŽ ũŽŝŶƚůǇ ĚĞǀĞůŽƉ Ă ŶĞǁ ůŽƚͲƐŝǌŝŶŐ ĂůŐŽƌŝƚŚŵ ƚŽ ďĞƩĞƌ ŚĂŶĚůĞ ŵƵůƟͲůĞǀĞů ůŽƚ ƐŝǌĞƐ ĂŶĚ ďĂůĂŶĐĞ ŝƚƐ ƐƵƉƉůǇ ĐŚĂŝŶ ƉůĂŶ ĂĐƌŽƐƐ ƉůĂŶƚƐ͕ ǁŚŝůĞ ŝŶĐƌĞĂƐŝŶŐ ƉůĂŶŶĞƌ ĞĸĐŝĞŶĐǇ͘ dŚĞ ŶĞǁ ĂůŐŽƌŝƚŚŵ ďƵŝůƚ ĂƌŽƵŶĚ ŵĂƐƚĞƌ ƉůĂŶŶŝŶŐ ĐĂƉĂďŝůŝƟĞƐ ŽĨ : DĂŶƵĨĂĐƚƵƌŝŶŐ WůĂŶŶŝŶŐ͕ ŝƐ ďĞŝŶŐ ƵƐĞĚ ĂƐ ƉĂƌƚ ŽĨ ƐŝĂŶ WĂŝŶƚƐ͛ ƌĞŐƵůĂƌ ŵŽŶƚŚůǇ

/ŽdͲƐƵƉƉŽƌƚĞĚ ŵĂŝŶƚĞŶĂŶĐĞ ŶĞƚǁŽƌŬ͘ ƌƵĐŝĂů ƋƵĞƐƟŽŶƐ ŽŶ ĐƵƐƚŽŵĞƌ ĚĞŵĂŶĚ͖ ŽƉƟŵƵŵ ĂƐƐŽƌƚŵĞŶƚ ĚĞƉƚŚ͖ ŝŶǀĞŶƚŽƌǇ ĞƚĐ͘ ŶĞĞĚ ƚŽ ďĞ ƌĞͲĚĞƐŝŐŶĞĚ ĨƌŽŵ ĮƌƐƚ ƉƌŝŶĐŝƉůĞƐ͘ >ƵĐŬŝůǇ͕ ĚƵĞ ƚŽ ƚŚĞ ŝŶƚĞŐƌĂƚĞĚ ƐŽůƵƟŽŶ ƐĞƚ ƚŚĂƚ ǁĞ ŚĂǀĞ͕ ǁĞ ĂƌĞ ĂďůĞ ƚŽ ŐƵŝĚĞ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ĂƌŽƵŶĚ ůĂƌŐĞƌ ƉŝƞĂůůƐ ƚŚĂƚ ŵĂǇ ďĞ ƚƌŝŐŐĞƌĞĚ ďǇ ƐŵĂůů ĐŚĂŶŐĞƐ ŝŶ ůŽĐĂů ĐŽŶƚĞǆƚ͘ dŚĞ ĐůĞĂƌ ƐƵƉƉůǇ ĐŚĂŝŶ ƚƌĞŶĚ ŝƐ ĂĚŽƉƟŽŶ ŽĨ ŽŵŶŝͲĐŚĂŶŶĞů ƉƌŽĐĞƐƐĞƐ͘ dŚŝƐ ŝƐ ŽŶĞ ĐŽŵŵŽŶ ŶĞĞĚ ŝĨ ǇŽƵ ĂƌĞ ŝŶ Ă Ϯ ďƵƐŝŶĞƐƐ Žƌ ŝŶ Ă Ϯ ďƵƐŝŶĞƐƐ͘ tŝƚŚ ĚĂƚĂ ĂŶĂůǇƟĐƐ ĂŶĚ ƐƚƌƵĐƚƵƌĞĚ ĚĂƚĂ͕ ůĂƌŐĞ ĐŽŵƉůĞǆ ƉƌŽďůĞŵƐ ǁŝůů ďĞ ƐŽůǀĞĚ ŝŶ ƌĞĂůͲƟŵĞ͘ KŵŶŝͲĐŚĂŶŶĞů ŝƐ ĐŽŵŝŶŐ ƵƉ ŝŶ

Ă ďŝŐ ǁĂǇ͘ tŚĞŶ ǇŽƵ ůĞǀĞƌĂŐĞ ĂŶ ŽŵŶŝͲ ĐŚĂŶŶĞů ŵŽĚĞů ĂŶĚ ĐĂŶ ĐƵƐƚŽŵŝǌĞ ƚŚĞ ĐƵƐƚŽŵĞƌ ĞǆƉĞƌŝĞŶĐĞ ĂĐƌŽƐƐ Ăůů ĐŚĂŶŶĞůƐ͕ ďĞ ŝƚ ŽŶůŝŶĞ Žƌ ďƌŝĐŬ ĂŶĚ ŵŽƌƚĂƌ͕ ƚŚĞ ŽǀĞƌĂůů ĞǆƉĞƌŝĞŶĐĞ ŵƵƐƚ ďĞ ƵŶŝĨŽƌŵ ĂŶĚ ƌŝĐŚ͘ KƵƌ ƐŽůƵƟŽŶƐ ĂƌĞ ŶŽǁ ĞƋƵŝƉƉĞĚ ƚŽ ƉƌŽǀŝĚĞ ƚŚĂƚ ƌŝĐŚŶĞƐƐ ĂĐƌŽƐƐ ǀĂƌŝŽƵƐ ĐŚĂŶŶĞůƐ ƐĞĂŵůĞƐƐůǇ͘ dŚĞƌĞ ĂƌĞŶ͛ƚ ƚŽŽ ŵĂŶǇ ƐŽůƵƟŽŶƐ ƚŚĂƚ ĐĂŶ ƚĂŬĞ ŝŶǀĞŶƚŽƌŝĞƐ ĂŶĚ ŽƉƟŵŝǌĞ ŝƚ ĂĐƌŽƐƐ ĐŚĂŶŶĞůƐ ĂŶĚ ƉƌŽǀŝĚĞ ƚŚĞ ďĞƐƚ ŽƵƚĐŽŵĞ ĨŽƌ ǇŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ /ƚ ŝƐ Ă ŬĞǇ ĨŽĐƵƐ ĂƌĞĂ ĨŽƌ ƵƐ͘

What are some of the trends that you are investigating to leverage within your organization? ĂƚĂ ƐĐŝĞŶĐĞͲĚƌŝǀĞŶ ƐƵƉƉůǇ ĐŚĂŝŶ ŝƐ Ă ĐůĞĂƌ ƚƌĞŶĚ ƚŚĂƚ ǁĞ ĂƌĞ ǁŝƚŶĞƐƐŝŶŐ͘ DĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ͕ /Žd ǁŝƚŚ ďůƵĞƚŽŽƚŚ ĂŶĚ ŵŽďŝůŝƚǇ ĂƌĞ ƐŽŵĞ ŽĨ ƚŚĞ ŽƚŚĞƌ ƚƌĞŶĚƐ ƚĂŬŝŶŐ ƉůĂĐĞ͘ tĞ ĂƌĞ ƉƵƫŶŐ ĨƵƚƵƌĞ ĨƵŶĐƟŽŶĂůŝƟĞƐ ƚŚĂƚ ƚĂƉ ŝŶƚŽ ƚŚĞƐĞ ƚƌĞŶĚƐ ŝŶƚŽ ŽƵƌ ƚĞĐŚŶŽůŽŐǇ ŵŽǀŝŶŐ ĨŽƌǁĂƌĚ͘ tĞ ĐŚŽƐĞ 'ŽŽŐůĞ ůŽƵĚ WůĂƞŽƌŵ ;' WͿ ĂƐ ŽƵƌ ƉůĂƞŽƌŵ ŽĨ ƚŚĞ ĨƵƚƵƌĞ͕ ĂŶĚ ĂƌĞ ŽŶĞ ŽĨ ƚŚĞ ǀĞƌǇ ĨĞǁ ĞŶƚĞƌƉƌŝƐĞ ĐŽŵƉĂŶŝĞƐ ƚŚĂƚ ŚĂǀĞ ƉĂƌƚŶĞƌĞĚ ǁŝƚŚ 'ŽŽŐůĞ ƚŽ ƉƵƚ ŽƵƌ ƐŽůƵƟŽŶ ŽŶ ' W͘ tĞ ĂƌĞ Ăƚ ƚŚĞ ĐƵƫŶŐ ĞĚŐĞ ŽĨ ƚĞĐŚŶŽůŽŐǇ͕ ŐŝǀŝŶŐ ƵƐ ĂŶ ŝŵŵĞŶƐĞ ĂŵŽƵŶƚ ŽĨ ƐĐĂůĞ͕ ĂĚĚŝŶŐ ƌŝĐŚŶĞƐƐ ƚŽ ŽƵƌ ƐŽůƵƟŽŶƐ͘ tĞ ŚĂǀĞ ĂŶ ŝŶŶŽǀĂƟŽŶ ĐĞŶƚƌĞ ĐĂůůĞĚ : >ĂďƐ͕ ǁŚŝĐŚ ŝƐ ŝŶǀŽůǀĞĚ ŝŶ ƐĞǀĞƌĂů ĂƌĞĂƐ ƚŚĂƚ ůĞǀĞƌĂŐĞ ƚŚĞ ƉŽǁĞƌ ŽĨ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ͕ ďŝŐ ĚĂƚĂ ĂŶĚ ƌŽďŽƟĐƐ͘ ^ƉĞĐŝĮĐ ĂƌĞĂƐ ƐƵĐŚ ĂƐ ƌĞƚĂŝů ƉůĂŶŶŝŶŐ͕ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ͕ ĞƚĐ͕͘ ĞŶĂďůĞ ƵƐ ƚŽ ƵŶĚĞƌƐƚĂŶĚ ƚŚĞ ƌĞůĂƟǀĞ ĂƩƌĂĐƟǀĞŶĞƐƐ ŽĨ ƉƌŽĚƵĐƚ ĂƩƌŝďƵƚĞƐ ŝŶ ĂŶ ĂƐƐŽƌƚŵĞŶƚ͘ >ŝŬĞǁŝƐĞ͕ ŝŶ ƚŚĞ ĂƌĞĂƐ ŽĨ ĨŽƌĞĐĂƐƟŶŐ͕ : ŝƐ ĐŽŵďŝŶŝŶŐ ĞŶĚŽŐĞŶŽƵƐ ŝŶĨŽƌŵĂƟŽŶ ;ƐĂůĞƐ ŚŝƐƚŽƌǇ͕ ƉƌŽĚƵĐƚ ŝŶĨŽƌŵĂƟŽŶ͕ ĞƚĐ͘Ϳ ǁŝƚŚ ĞǆŽŐĞŶŽƵƐ ĚĂƚĂ ;ǁĞĂƚŚĞƌ͕ ƐŽĐŝĂů ƐĞŶƟŵĞŶƚ͕ ĞƚĐ͘Ϳ ƚŽ ĂƌƌŝǀĞ Ăƚ ŵŽƌĞ ŚŽůŝƐƟĐ ĨŽƌĞĐĂƐƚƐ͘ tĞ ĂƌĞ ĂůƐŽ ǁŽƌŬŝŶŐ ǁŝƚŚ 'ŽŽŐůĞ 'ůĂƐƐ ĨŽƌ ĞǆƉůŽƌŝŶŐ ǀĂƌŝŽƵƐ ŽƉƟŽŶƐ ŝŶ ǁĂƌĞŚŽƵƐŝŶŐ ĂƉƉůŝĐĂƟŽŶƐ͘ ŶŽƚŚĞƌ ŬĞǇ ĞůĞŵĞŶƚ ŝƐ ŽƵƌ ƉĂƌƚŶĞƌƐŚŝƉ ǁŝƚŚ ^ŽŌďĂŶŬ ZŽďŽƟĐƐ ƚŽ ĞǆƉůŽƌĞ ƚŚĞ ĂƉƉůŝĐĂďŝůŝƚǇ ŽĨ ƌŽďŽƚƐ ĂƐƐŝƐƟŶŐ ĐƵƐƚŽŵĞƌƐ ŝŶ ƚŚĞŝƌ ƐŚŽƉƉŝŶŐ͘ tĞ ŚĂǀĞ ŝŶƚƌŽĚƵĐĞĚ Ă ŚƵŵĂŶŽŝĚ ƌŽďŽƚ ĐĂůůĞĚ WĞƉƉĞƌ ŝŶͲƐƚŽƌĞ͕ ǁŚŽ ŝƐ ĂďůĞ ƚŽ ŝŶƚĞƌĂĐƚ ǁŝƚŚ ĐƵƐƚŽŵĞƌƐ ďǇ ƐǇŶƚŚĞƐŝǌŝŶŐ ŝŶǀĞŶƚŽƌǇ ŝŶĨŽƌŵĂƟŽŶ ĂĐƌŽƐƐ ƚŚĞ ƐƵƉƉůǇ ĐŚĂŝŶ͘ ZŽďŽƟĐƐ ŵĞĞƚƐ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ ĂƐ ƚŚĞ ƌŽďŽƚ ŝƐ ĐŽŶƐƚĂŶƚůǇ ĐŽůůĞĐƟŶŐ ĚĂƚĂ ďĂƐĞĚ ŽŶ ŝƚƐ ŝŶƚĞƌĂĐƟŽŶƐ ĂŶĚ ůĞĂƌŶŝŶŐ ĨƌŽŵ ŝƚ͘

Rishi joined JDA in January 2017 from Tyco International, where he was responsible for the firm’s global retail solutions business and North America building automation business. He serves as a board member of Digi International, is a member of the board of directors at UI Labs, and the board of regents at the University of Hartford. He holds a master’s degree in public policy from Johns Hopkins University, a master’s degree in business administration from the University of Hartford and received his undergraduate degree from the University of Mumbai.

CELERITY • May 2017 | ϭϯ

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02/05/2017 11:56:48 AM

INTERVIEW

CREATING

THE NEW How has been the performance of the industry you are operating in?

How complex and challenging is it to manage supply chain?

/ŶĚŝĂŶ ƐƉŽƌƚ ĂŶĚ ĮƚŶĞƐƐ ŝŶĚƵƐƚƌǇ ŝƐ ŽŶ Ă ŚŝŐŚ ĂŶĚ ŵŽƌĞ Θ ŵŽƌĞ ĐŝƟǌĞŶƐ ĂƌĞ ĂĚĂƉƟŶŐ ƚŽ ƐƉŽƌƚƐ ĂƐ ǁĂǇ ŽĨ ůŝĨĞ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ ƚŽĚĂǇ ǁĞ ŚĂǀĞ ϯϱϬн ĨŽƌŵĂů ƌƵŶŶŝŶŐ ĞǀĞŶƚƐ ŝŶ /ŶĚŝĂ ƚŚƌŽƵŐŚŽƵƚ ƚŚĞ ǇĞĂƌ ĂŶĚ ƐŝŵŝůĂƌ ŝƐ ƚŚĞ ŐƌŽǁŝŶŐ ƉĂƌƟĐŝƉĂƟŽŶ ŝŶ ŽƚŚĞƌ ƐƉŽƌƚƐ͘ ^Ž ŝƐ ƚŚĞ ƌĞŇĞĐƟŽŶ ŽŶ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐŝĚĞ ŽĨ ƚŚŝƐ ŝŶĚƵƐƚƌǇ͘ tŝƚŚ ƚŚĞ ƌŝƐŝŶŐ ŝŶĐŽŵĞ ĂŶĚ ƚŚŝƐ ĐŚĂŶŐŝŶŐ ĂƫƚƵĚĞ ƚŽǁĂƌĚƐ ƐƉŽƌƚ͕ ĚĞŵĂŶĚ ĨŽƌ ŽƵƌ ƉƌŽĚƵĐƚƐ ŝƐ ŝŶĐƌĞĂƐŝŶŐ ĞǀĞƌǇ ĚĂǇ͘ dŚĞ ŝŶĚƵƐƚƌǇ ŝƐ ŐƌŽǁŝŶŐ Ăƚ ĚŽƵďůĞ ĚŝŐŝƚƐ ĂŶŶƵĂůůǇ ĂŶĚ ǁĞ͕ ďĞŝŶŐ ƚŚĞ ůĞĂĚĞƌƐ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌǇ͕ ĂƌĞ ŚĂƉƉǇ ƚŽ ďĞ ŝŶ ƚŚĞ ĚƌŝǀŝŶŐ ƐĞĂƚ͘

^ƵƉƉůǇ ĐŚĂŝŶ ŝƐ Ă ƉƌĞƩǇ ŝŶƚĞƌĞƐƟŶŐ ƚŽƉŝĐ ĂŶĚ ĞƐƉĞĐŝĂůůǇ ĨŽƌ Ă ƉĞƌƐŽŶ ůŝŬĞ ŵĞ͕ ǁŚŽ ŚĂƐ ƐƉĞŶƚ ĐůŽƐĞ ƚŽ ϴ ǇĞĂƌƐ ŝŶ ŵĂŶĂŐŝŶŐ ĨƌŽŶƚ ĞŶĚ ƌĞƚĂŝů͕ ŝƚ ŝƐ ĂŶ ĂƌĞĂ ǁŚŝĐŚ ƚŚƌŽǁƐ ŝŵŵĞŶƐĞ ĐŚĂůůĞŶŐĞƐ ĂŶĚ ŝŶ ƚƵƌŶ ůĞĂǀĞ ďĞŚŝŶĚ Ă ůŽƚ ŽĨ ůĞĂƌŶŝŶŐ͘ dŚŝƐ ŝƐ Ă ǀĞƌǇ ƐƟŵƵůĂƟŶŐ ƐƚƌĞĂŵ ĨŽƌ ĂŶǇŽŶĞ ǁŚŽ ĞŶũŽǇƐ ƉƵƐŚŝŶŐ ĨŽƌ ĞǆĐĞůůĞŶĐĞ ĂŶĚ ŬĞĞƉƐ ŽŶ ůŽŽŬŝŶŐ ĨŽƌ ƉƌŽĐĞƐƐ ŝŵƉƌŽǀĞŵĞŶƚƐ͘ dŚĞƌĞ ŝƐ ŶĞǀĞƌ Ă ĚĞĂƌƚŚ ŽĨ ŽƉƟŽŶƐ ƚŽ ŝŶŶŽǀĂƚĞ Žƌ ĂƐ ǁĞ ĐĂůů ŝƚ ŝŶ ƚŚĞ ĂĚŝĚĂƐ ǁŽƌůĚ ͚ĐƌĞĂƟŶŐ ƚŚĞ ŶĞǁ͛͘ /ŶƚĞƌĞƐƟŶŐůǇ͕ ĂůƚŚŽƵŐŚ ƐƵƉƉůǇ ĐŚĂŝŶ ŝƐ Ă ǀĞƌǇ ŽůĚ ƚŽƉŝĐ ĂŶĚ ůŽƚ ŽĨ ƐǇƐƚĞŵƐ ĂŶĚ ƐŽůƵƟŽŶƐ ŚĂǀĞ ďĞĞŶ ĚĞǀĞůŽƉĞĚ

“Supply chain in our business has a rare complexity… We have to deal with the width of an automobile spare parts supply chain, the shelf life of a perishable product supply chain and the newness of a fast fashion organization,” remarks Ankit Gupta, Senior Director, SCM, adidas Group India. During this exclusive interaction, Ankit shares with us the global supply chain best practices and how they are aligning themselves to win over Indian customers and be a preferred sports fashion brand. ŝŶ ƚŚŝƐ ĮĞůĚ͕ ƐƟůů ƐƵƉƉůǇ ĐŚĂŝŶ ŽĨ ĞǀĞƌǇ ŽƌŐĂŶŝǌĂƟŽŶ ŝƐ ĚŝīĞƌĞŶƚ ĂŶĚ ŚĂƐ ŝƚƐ ŽǁŶ ŶĞĞĚƐ͕ ƚŚĞ ĐŽŽŬŝĞ ĐƵƩĞƌ ĂƉƉƌŽĂĐŚ ĚŽĞƐ ŶŽƚ ǁŽƌŬ ŚĞƌĞ͘ ǀĞƌǇ ƟŵĞ͕ ǁĞ ǁĂŶƚ ƚŽ ƐŽůǀĞ Ă ƉƌŽďůĞŵ ŝŶ ŽƵƌ ďƵƐŝŶĞƐƐ ǁĞ ĂƌĞ ƐƵƌĞ ƚŚĂƚ

ϭϰ | CELERITY • May 2017

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02/05/2017 11:56:48 AM

INTERVIEW ƐŝŵŝůĂƌ ƉƌŽďůĞŵƐ ǁŽƵůĚ ďĞ ĨĂĐĞĚ ďǇ ŽƚŚĞƌ ŽƌŐĂŶŝƐĂƟŽŶƐ͕ ďƵƚ ŝƚ ŝƐ ĞǆƚƌĞŵĞůǇ ĚŝĸĐƵůƚ ƚŽ ĮŶĚ Ă ƌĞĂĚǇ ƐŽůƵƟŽŶ ŝŶ ƚŚĞ ŵĂƌŬĞƚ͘ ^Ž͕ ŵŽƐƚ ŽĨ ƚŚĞ ƟŵĞ ǇŽƵ ŚĂǀĞ ƚŽ ŝŶǀĞƐƚ ǇŽƵƌ ƌĞƐŽƵƌĐĞƐ ŝŶ ĚĞǀĞůŽƉŝŶŐ ŶĞǁ ƐǇƐƚĞŵƐ ƐƵŝƚĂďůĞ ĨŽƌ ǇŽƵƌ ƉƌŽďůĞŵ͘

How unique is adidas supply chain? What are the salient features of the same? ^ƵƉƉůǇ ĐŚĂŝŶ ŝŶ ŽƵƌ ďƵƐŝŶĞƐƐ ŚĂƐ Ă ƌĂƌĞ ĐŽŵƉůĞǆŝƚǇ͘ tĞ ŚĂǀĞ ƚŽ ĚĞĂů ǁŝƚŚ ƚŚĞ ǁŝĚƚŚ ŽĨ ĂŶ ĂƵƚŽŵŽďŝůĞ ƐƉĂƌĞ ƉĂƌƚƐ ƐƵƉƉůǇ ĐŚĂŝŶ͕ ƚŚĞ ƐŚĞůĨ ůŝĨĞ ŽĨ Ă ƉĞƌŝƐŚĂďůĞ ƉƌŽĚƵĐƚ ƐƵƉƉůǇ ĐŚĂŝŶ ĂŶĚ ƚŚĞ ŶĞǁŶĞƐƐ ŽĨ Ă ĨĂƐƚ ĨĂƐŚŝŽŶ ŽƌŐĂŶŝǌĂƟŽŶ͘ /Ŷ ŽƚŚĞƌ ǁŽƌĚƐ͕ ǁĞ ůĂƵŶĐŚ ĐůŽƐĞ ƚŽ ϯϱϬϬ ĚŝīĞƌĞŶƚ ^<hƐ ŝŶ ƚŚĞ ŵĂƌŬĞƚ ĞǀĞƌǇ ŵŽŶƚŚ ǁŝƚŚ ĞǀĞƌǇ ^<h ŚĂǀŝŶŐ Ă ƐŚĞůĨ ůŝĨĞ ŽĨ ϵϬͲϭϮϬ ĚĂǇƐ͘ dŽ ĂĚĚ ƚŽ ƚŚŝƐ͕ ǁĞ ŚĂǀĞ ĐůŽƐĞ ƚŽ ϭϱϬϬ ĚŝīĞƌĞŶƚ ĚŽŽƌƐ ǁŚĞƌĞ ŽƵƌ ƉƌŽĚƵĐƚƐ ĂƌĞ ĚĞůŝǀĞƌĞĚ ĚŝƌĞĐƚůǇ ďǇ ƵƐ͘ dŚŝƐ ŵĂŬĞƐ ŽƵƌ ĐŚĂŝŶ ĞǆƚƌĞŵĞůǇ ĐŽŵƉůĞǆ ƌŝŐŚƚ ĨƌŽŵ ƉƌŽĚƵĐƚ ĐƌĞĂƟŽŶ Ɵůů ƚŚĞ ƟŵĞ ŝƚ ŝƐ ŽīĞƌĞĚ ƚŽ ƚŚĞ ĐŽŶƐƵŵĞƌ͘

How aligned is it from the parent company? What are the crucial learnings from the global supply chain? ƚ ĂĚŝĚĂƐ͕ ǁĞ ǁŽƌŬ ǀĞƌǇ ĐůŽƐĞůǇ ǁŝƚŚ ŽƵƌ ƉĂƌĞŶƚ ĐŽŵƉĂŶǇ ƚŽ ŵĂŬĞ ƐƵƌĞ ƚŚĂƚ ǁĞ ŬĞĞƉ ŽŶ ŐĞƫŶŐ ƚŚĞ ůĞĂƌŶŝŶŐƐ ŽĨ ĚŝīĞƌĞŶƚ ŵĂƌŬĞƚƐ ĂŶĚ ĚŽ ŶŽƚ ŚĂǀĞ ƚŽ ƌĞŝŶǀĞŶƚ ƚŚĞ ǁŚĞĞů͘ ƐƉĞĐŝĂůůǇ ŝŶ ĨƵŶĐƟŽŶƐ ůŝŬĞ ^ D͕ ǁĞ ůĞǀĞƌĂŐĞ ŽƵƌ ŐůŽďĂů ƐƚƌĞŶŐƚŚ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ Ăůů ŵĂƌŬĞƚƐ ĨŽůůŽǁ ƋƵŝƚĞ ƐŝŵŝůĂƌ ƉƌŽĐĞƐƐĞƐ͕ ǁŚŝĐŚ ŵĂŬĞƐ ŝƚ ĞĂƐǇ ƚŽ ŵŽŶŝƚŽƌ ƉĞƌĨŽƌŵĂŶĐĞ ĂŶĚ ǁĞ ůĞĂƌŶ ĨƌŽŵ ĞĂĐŚ ŽƚŚĞƌ͛Ɛ ĞǆƉĞƌŝĞŶĐĞƐ͘ ƵƌƌĞŶƚůǇ͕ ĂƐ Ă ƉĂƌƚ ŽĨ ŽƵƌ ^ W ϮϬϮϬ ƐƚƌĂƚĞŐǇ͕ ^W ŝƐ ŽŶĞ ŽĨ ŽƵƌ ϯ ŵĂŝŶ ƉŝůůĂƌƐ͘ /ƚ ƚĂůŬƐ ĂďŽƵƚ ƐƉĞŶĚŝŶŐ ŽƵƌ ĞīŽƌƚƐ ŝŶ ƚƌĂŶƐĨŽƌŵŝŶŐ ŽƵƌ ƐƵƉƉůǇ ĐŚĂŝŶƐ ƚŽ ďĞ ŵŽƌĞ ƌĞƐƉŽŶƐŝǀĞ͘ tĞ ĂƌĞ ĞǆƉĞƌŝŵĞŶƟŶŐ ǁŝƚŚ ůŽƚ ŽĨ ĚŝīĞƌĞŶƚ ŵŽĚĞůƐ ŽĨ ƉƌŽĚƵĐƚ ĐƌĞĂƟŽŶ ĂŶĚ ƐƵƉƉůǇ ĚĞƉĞŶĚŝŶŐ ŽŶ ƚŚĞ ŶĞĞĚƐ ŽĨ ĚŝīĞƌĞŶƚ ŵĂƌŬĞƚƐ͘ /Ŷ ŽƵƌ ďŝŐŐĞƌ ŵĂƌŬĞƚƐ͕ ǁĞ ŚĂǀĞ ŝŶǀĞƐƚĞĚ ŝŶ ƐƉĞĞĚ ĨĂĐƚŽƌŝĞƐ͕ ǁŚĞƌĞ ƵƐŝŶŐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƌŽďŽƚƐ ǁĞ ĐĂŶ ƋƵŝĐŬůǇ ƚƵƌŶ ĂƌŽƵŶĚ ƚŚĞ ƉƌŽĚƵĐƚ ĂŶĚ ŝƚ ŝƐ ŵĂĚĞ ĐůŽƐĞƌ ƚŽ ƚŚĞ

ĐŽŶƐƵŵƉƟŽŶ ďĂƐĞ͕ ŵĂŬŝŶŐ ƚŚĞ ĐŽŵƉůĞƚĞ ĐŚĂŝŶ ĨĂƐƚ ĂŶĚ ĂŐŝůĞ͘ tĞ ǁĂŶƚ ƚŽ ďĞĐŽŵĞ ƚŚĞ ĮƌƐƚ ĨĂƐƚ ƐƉŽƌƚƐ ĐŽŵƉĂŶǇ͘ >ĞĂƌŶŝŶŐ ĨƌŽŵ ƚŚĞƐĞ ŐůŽďĂů ĞǆƉĞƌŝŵĞŶƚƐ͕ ǁĞ ĂƌĞ ĂůƐŽ ůĂƵŶĐŚŝŶŐ ƐƉĞĞĚ ƐƵƉƉůǇ ŵŽĚĞůƐ ůŝŬĞ EKK^ ;EĞǀĞƌ KƵƚ ŽĨ ^ƚŽĐŬͿ ĂŶĚ /^ ;/Ŷ ^ĞĂƐŽŶ ƌĞĂƟŽŶͿ ŝŶ /ŶĚŝĂ͘

Pls share with us one of the most challenging projects managed by you at adidas. /Ŷ ƚŚĞ ŵŝĚ ŽĨ ϮϬϭϰ͕ ǁŚĞŶ ǁĞ ŶĞĞĚĞĚ ƚŽ ĞǆƉĂŶĚ ŽƵƌ ďĂƐĞ ƚŽ ĂĐĐŽŵŵŽĚĂƚĞ ƚŚĞ ďƵƐŝŶĞƐƐ ĚĞŵĂŶĚ͕ ǁĞ ŝŶƐƚĞĂĚ ĚĞĐŝĚĞĚ ƚŽ ĐŽŶƐŽůŝĚĂƚĞ Ăůů ŽƵƌ ŽƉĞƌĂƟŽŶƐ ŝŶƚŽ

ƐĞƌǀŝĐĞƐ ƚŽ ĐĂƚĞƌ ƚŽ ƚŚĞ ŐƌŽǁŝŶŐ ĐŽŶƐƵŵĞƌ ĚĞŵĂŶĚ͘ ĞƐƉŝƚĞ ďĞŝŶŐ ϰϬй ƐŵĂůůĞƌ ŝŶ ŇŽŽƌ ƐƉĂĐĞ͕ ƚŚĞ ŶĞǁ ŝƐ ĞƋƵŝƉƉĞĚ ƚŽ ĐĂƚĞƌ ĨŽƌ ĨƵƚƵƌĞ ďƵƐŝŶĞƐƐ ŐƌŽǁƚŚ ĂŶĚ ŚĂƐ ĂůŵŽƐƚ ϰϬй ŵŽƌĞ ĐĂƉĂĐŝƚǇ ĚƵĞ ƚŽ Ă ŵƵĐŚ ƐŵĂƌƚĞƌ ƵƐĞ ŽĨ ƐƉĂĐĞ ĂŶĚ ƐƚĂƚĞͲŽĨͲƚŚĞ Ăƌƚ ĨĂĐŝůŝƟĞƐ͘ >ŽĐĂƚĞĚ ĐůŽƐĞ ƚŽ EĞǁ ĞůŚŝ ĂŶĚ ƐƉƌĞĂĚ ŽǀĞƌ Ϯϲ͕ϬϬϬ ƐƋŵ͕ ǁŝƚŚ Ă ĐĂƉĂĐŝƚǇ ŽĨ ϱ ŵŝůůŝŽŶ ƵŶŝƚƐ͕ ŝƚ ŝƐ ƚŚĞ ůĂƌŐĞƐƚ ŽĨ ĂŶǇ ƐƉŽƌƟŶŐ ŐŽŽĚƐ ƌĞƚĂŝůĞƌ ŝŶ /ŶĚŝĂ͘ ƌŝǀŝŶŐ ƚŚŝƐ ƉƌŽũĞĐƚ ǁĂƐ Ă ŐƌĞĂƚ ůĞĂƌŶŝŶŐ ŽƉƉŽƌƚƵŶŝƚǇ ĨŽƌ ŵĞ ŝŶ ŽƉĞƌĂƟŽŶƐ ĂƐ ǁĞůů ĂƐ ƉƌŽũĞĐƚ ŵĂŶĂŐĞŵĞŶƚ ƐƉĂĐĞ͘ dŚĞ ĂĚŝĚĂƐ 'ƌŽƵƉ ƚĞĂŵƐ ŝŶ /ŶĚŝĂ͕ ŵĞƌŐŝŶŐ DĂƌŬĞƚƐ ĂŶĚ 'ůŽďĂů͕ ĂůŽŶŐ ǁŝƚŚ ,> ǁŽƌŬĞĚ ĐŽůůĂďŽƌĂƟǀĞůǇ ƚŽŐĞƚŚĞƌ ŽǀĞƌ ƚŚĞ ƉĂƐƚ ŵŽŶƚŚƐ ƚŽ ďƌŝŶŐ ƚŚŝƐ ǁŽƌůĚͲ ĐůĂƐƐ ĨĂĐŝůŝƚǇ ĂůŝǀĞ ĂƐ ƉĞƌ ƉůĂŶŶĞĚ ƟŵĞ͘ ϭϴ ŵŽŶƚŚƐ ĚŽǁŶ ƚŚĞ ůŝŶĞ͕ ǁĞ ŚĂǀĞ ĂůƌĞĂĚǇ ƐƚĂƌƚĞĚ ƐĞĞŝŶŐ ƚŚĞ ďĞŶĞĮƚƐ ŽĨ ĐŽŶƐŽůŝĚĂƟŽŶ ŝŶ ŽƵƌ ďƵƐŝŶĞƐƐ͘

You are one of the few young leaders in SCM domain. What are the crucial learnings and experiences you would like to share with new age professionals? ĐƚƵĂůůǇ͕ ƐƵƉƉůǇ ĐŚĂŝŶ ŝƐ Ă ǀĞƌǇ ƵŶĚĞƌƌĂƚĞĚ ĮĞůĚ ĞƐƉĞĐŝĂůůǇ ŝŶ ŽƵƌ ĐŽƵŶƚƌǇ͘ /ƚ ŝƐ ĂŶ ĞǆƚƌĞŵĞůǇ ĞǆĐŝƟŶŐ ĮĞůĚ ĨŽƌ ƐŽŵĞŽŶĞ ǁŚŽ ŝƐ ĐƵƌŝŽƵƐ ƚŽ ůĞĂƌŶ͘ /Ŷ ƚŚŝƐ ĞǆƚƌĞŵĞůǇ ĚǇŶĂŵŝĐ ǁŽƌůĚ͕ ǁĞ ƐĞĞ ƐŽ ŵĂŶǇ ĐŚĂŶŐĞƐ ŚĂƉƉĞŶŝŶŐ ĞǀĞƌǇ ŶŽǁ ĂŶĚ ƚŚĞŶ͘ /ƚ ĐŽƵůĚ

Located close to New Delhi and spread over 26,000 sqm, with a capacity of 5 million units, it is the largest DC of any sporting goods retailer in India. ŽŶĞ ŵĞŐĂ ͘ dŚŝƐ ƉƌŽũĞĐƚ ǁĂƐ ĂŝŵĞĚ Ăƚ ŐĂŝŶŝŶŐ ĞĸĐŝĞŶĐŝĞƐ ĨƌŽŵ ĐŽŶƐŽůŝĚĂƟŶŐ Ăůů ŽƵƌ ŽƉĞƌĂƟŽŶƐ ŝŶƚŽ ŽŶĞ ƉůĂĐĞ͘ ƚ ƚŚĞ ƐĂŵĞ ƟŵĞ͕ ǁĞ ĂůƐŽ ƉůĂŶŶĞĚ ƚŽ ŽƵƚƐŽƵƌĐĞ ŽƵƌ ŽƉĞƌĂƟŽŶƐ ƚŽ Ă ϯW> ƉůĂǇĞƌ͘ dŚŝƐ replaces the previous 5 DCs we were ŽƉĞƌĂƟŶŐ ŝŶ /ŶĚŝĂ ĂŶĚ ŝƐ ŚĞůƉŝŶŐ ƚŽ ƐƚƌĞĂŵůŝŶĞ ŽƉĞƌĂƟŽŶƐ͕ ĚƌŝǀĞ ĞĸĐŝĞŶĐŝĞƐ ĂŶĚ ƉƌŽǀŝĚĞ ƚŚĞ ďĞƐƚͲŝŶͲĐůĂƐƐ ƐƵƉƉůǇ ĐŚĂŝŶ

As a part of our SBP 2020 strategy, SPEED is one of our 3 main pillars. It talks about spending our efforts in transforming our supply chains to be more responsive. We are experimenting with lot of different models of product creation and supply depending on the needs of different markets. In our bigger markets, we have invested in speed factories, where using manufacturing robots we can quickly turn around the product and it is made closer to the consumption base, making the complete chain fast and agile. We want to become the ﬁrst fast sports company. Learning from these global experiments, we are also launching speed supply models like NOOS (Never Out of Stock) and ISC (In Season Creation) in India.

ďĞ ĞǆƚĞƌŶĂů ĨĂĐƚŽƌƐ ůŝŬĞ ƌĞŐƵůĂƟŽŶƐ ͬ ƚĞĐŚŶŽůŽŐǇ Žƌ ƚŚĞ ĐŽŵƉĞƟƟǀĞ ůĂŶĚƐĐĂƉĞ Žƌ ŝŶƚĞƌŶĂů ůŝŬĞ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ ĐŚĂŶŐĞ ͬ ĐŚĂŶŐŝŶŐ ŽƌŐĂŶŝǌĂƟŽŶĂů ƌĞƋƵŝƌĞŵĞŶƚƐ͕ ĞƚĐ͕͘ ĂŶĚ ŝŶ ƐƵƉƉůǇ ĐŚĂŝŶ͕ Ăůů ƚŚĞƐĞ ĐŚĂŶŐĞƐ ĐŽŵĞ ǁŝƚŚ Ă ŶĞǁ ƐĞƚ ŽĨ ĐŚĂůůĞŶŐĞƐ ĂŶĚ ŽƉƉŽƌƚƵŶŝƟĞƐ͘ ^ŽůǀŝŶŐ ƚŚĞƐĞ ŬĞĞƉƐ ǇŽƵ ĂůǁĂǇƐ ŚŝŐŚ ŽŶ ƚŚĞ ůĞĂƌŶŝŶŐ ĐƵƌǀĞ͘ ^Ž͕ ĂŶǇŽŶĞ ǁŚŽ ůŽǀĞƐ ƚŚĞ ĚǇŶĂŵŝĐ ǁŽƌůĚ ĂŶĚ ŚĂƐ Ă ƋƵĞƐƚ ĨŽƌ ŝŶŶŽǀĂƟŽŶ ĂŶĚ ĐƌĞĂƟǀŝƚǇ͕ ƚŚŝƐ ŝƐ ƚŚĞ ƉůĂĐĞ ĨŽƌ ǇŽƵ͘ ůƐŽ͕ ĨƌŽŵ ŵǇ ĞǆƉĞƌŝĞŶĐĞ / ǁŽƵůĚ ƐƵŐŐĞƐƚ ƚŚĂƚ ǁĞ ƐŚŽƵůĚ ŵĂŬĞ ƐƵƌĞ ƚŚĂƚ ŽƵƌ ŽƌŐĂŶŝǌĂƟŽŶƐ ĚŽŶ͛ƚ ůŽŽŬ Ăƚ ƐƵƉƉůǇ ĐŚĂŝŶ ĂƐ Ă ĐŽƐƚ ĐĞŶƚĞƌ ƌĂƚŚĞƌ ĂƐ ĂŶ ĞŶĂďůĞƌ͕ ƐƉĞŶĚŝŶŐ ƐŽŵĞ ĞǆƚƌĂ ďƵĐŬƐ ŚĞƌĞ ǁŝůů ŽŶůǇ ŐŝǀĞ ǇŽƵ ĂŶ ĂĚĚĞĚ ĂĚǀĂŶƚĂŐĞ ŝŶ ƐĞůůŝŶŐ ƚŚĞ ƉƌŽĚƵĐƚ ďĞƩĞƌ ďƵƚ ŝĨ ŝŶ ŽƌĚĞƌ ƚŽ ƐĂǀĞ ĐŽƐƚ͕ ǁĞ ŵŝƐƐ ĐŽŶŶĞĐƟŶŐ ƚŚĞ ƉƌŽĚƵĐƚ ƚŽ ƚŚĞ ĐŽŶƐƵŵĞƌ ŝŶ ƟŵĞ͕ ŝƚ ŝƐ ĂŶ ŽƉƉŽƌƚƵŶŝƚǇ ůŽƐƐ ǁŚŝĐŚ ŝƐ ĞǆƚƌĞŵĞůǇ ĚŝĸĐƵůƚ ƚŽ ƌĞŐĂŝŶ͘ /Ŷ ƚŚĞ ƌĞƚĂŝů ŝŶĚƵƐƚƌǇ ǁŝŶŶĞƌƐ ĂƌĞ ŐŽŝŶŐ ƚŽ ďĞ ƚŚŽƐĞ ƚŚĂƚ ĨŽĐƵƐ ŽŶ ĐŽŶƚƌŽůůŝŶŐ ƚŚĞ ŝŶǀĞŶƚŽƌǇ ŇŽǁ ĂŶĚ ƌĞĚƵĐŝŶŐ ĐǇĐůĞ ƟŵĞƐ͘ tĞ ŶĞĞĚ ƚŽ ďŽƌƌŽǁ ĨƌŽŵ ŵĂŶƵĨĂĐƚƵƌŝŶŐͲ

CELERITY • May 2017 | ϭϱ

Inside_Mfinal.indd 15

02/05/2017 11:56:49 AM

INTERVIEW ĐĞŶƚƌŝĐ ƐƵƉƉůǇ ĐŚĂŝŶƐ ƚŚĂƚ ŚĂǀĞ ŚŝƐƚŽƌŝĐĂůůǇ ďĞĞŶ ĨŽĐƵƐĞĚ ŽŶ ĚĞĐƌĞĂƐŝŶŐ ůĞĂĚ ƟŵĞƐ ĂŶĚ ĞůŝŵŝŶĂƟŶŐ ǁĂƐƚĞ ;>ĞĂŶ ƚŚŝŶŬŝŶŐͿ͘

What are the policy level changes needed to streamline supply chain network in India? WƌĞĚŝĐƚĂďŝůŝƚǇ ŝŶ ƚƌĂŶƐŝƚ ƟŵĞƐ ŝƐ ĞǆƚƌĞŵĞůǇ ŝŵƉŽƌƚĂŶƚ ĨŽƌ ĂŶ ĞĸĐŝĞŶƚ ƐƵƉƉůǇ ĐŚĂŝŶ͕ ďƵƚ ǁŝƚŚ ƚŚĞ ĐƵƌƌĞŶƚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŽĨ ŽƵƌ ĐŽƵŶƚƌǇ͕ ŝƚ ŝƐ ǀĞƌǇ ĚŝĸĐƵůƚ ƚŽ ĞŶƐƵƌĞ ŽŶͲ ƟŵĞ ĚĞůŝǀĞƌŝĞƐ͘ DŽƐƚ ŽĨ ƚŚĞ ƟŵĞƐ ŝŶ ŽƌĚĞƌ ƚŽ ĐŽǀĞƌ ƵƉ ĨŽƌ ƚŚĞ ďĂĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ŽƌŐĂŶŝǌĂƟŽŶƐ ƉůĂŶ ƚŽ ĚĞůŝǀĞƌ ŐŽŽĚƐ ďĞĨŽƌĞ ƟŵĞ͕ ůĞĂĚŝŶŐ ƚŽ ĞǆƚƌĂ ŝŶǀĞŶƚŽƌǇ ĐŽƐƚƐ ĨŽƌ ƚŚĞŵ͘ dŽ ĞŶƐƵƌĞ ƚŚĂƚ ǁĞ ǁŽƌŬ :ƵƐƚ /Ŷ dŝŵĞ ĂŶĚ ŽƵƌ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ďĂƐĞ ďĞĐŽŵĞƐ ŵŽƌĞ ƌĞůŝĂďůĞ͕ ŝƚ ŝƐ ŝŵƉŽƌƚĂŶƚ ĨŽƌ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƚŽ ƐƉĞŶĚ ŵĂƐƐŝǀĞůǇ ŽŶ ĨƌĞŝŐŚƚ ĐŽƌƌŝĚŽƌƐ ĨŽƌ ƌŽĂĚ ĂƐ ǁĞůů ĂƐ ƌĂŝů ŵŽĚĞ͘

Any sustainability measures taken by adidas in supply chain… ƚ ĂĚŝĚĂƐ͕ ǁĞ ŚĂǀĞ Ă ůŽŶŐ ƚƌĂĐŬ ƌĞĐŽƌĚ ŽĨ ƐƵƐƚĂŝŶĂďŝůŝƚǇ ĂŶĚ ĂůǁĂǇƐ ƐƚƌŝǀĞ ƚŽ ŝŵƉƌŽǀĞ ƚŽ ĐŽŶƚƌŝďƵƚĞ ŵŽƌĞ ƚŽ ƚŚĞ ĞŶǀŝƌŽŶŵĞŶƚ͘

We should make sure that our organizations don’t look at supply chain as a cost center rather as an enabler, spending some extra bucks here will only give you an added advantage in selling the product better but if in order to save cost, we miss connecting the product to the consumer in time, it is an opportunity loss which is extremely difficult to regain. ĚŽŝŶŐ ŽƵƌ ďŝƚ͘ /Ŷ ŽƵƌ ĞŶĚĞĂǀŽƌ ƚŽǁĂƌĚƐ ĞŶĞƌŐǇ ƐĂǀŝŶŐ͕ ŽƵƌ ŶĞǁ ŝƐ ďƵŝůƚ ƚŽ ƵƐĞ ĚĂǇ ůŝŐŚƟŶŐ ŝŶ Ăůů ŽƉĞƌĂƟŽŶĂů ĂƌĞĂƐ͘ tĞ ŽŶůǇ ƵƐĞ ůŝŐŚƚƐ ŝŶ ƐŽŵĞ ƌĂĐŬƐ ĂŶĚ ƐŚĞůǀĞƐ͘ tĞ ĂůƐŽ ƌĞƵƐĞ ŵŽƌĞ ƚŚĂŶ ϴϬй ŽƵƚĞƌ ƉĂĐŬĂŐŝŶŐ ƌĞĐĞŝǀĞĚ ĨƌŽŵ ŽƵƌ ƐƵƉƉůŝĞƌƐ͘ dŚŝƐ ƐĂǀĞƐ Ă ůŽƚ ŽĨ ƉĂƉĞƌ ĂŶĚ ŚĞŶĐĞ ƚƌĞĞƐ͘ ĚĚŝƟŽŶĂůůǇ͕ ƌĞĐĞŶƚůǇ ǁĞ ŚĂǀĞ ůĂƵŶĐŚĞĚ ŽƵƌ ŶĞǁ ƉƌŽŐƌĂŵ ƚŽ ŚĞůƉ ƚŚĞ ǁĞĂŬĞƌ ƐĞĐƟŽŶƐ ŽĨ ƐŽĐŝĞƚǇ͘ tĞ ŚĂǀĞ ƟĞĚ ƵƉ ǁŝƚŚ Ă ŶŽŶͲƉƌŽĮƚ ŽƌŐĂŶŝǌĂƟŽŶ͕ 'ƌĞĞŶƐŽůĞ͕ ǁŚŽ ǁŝůů ŚĞůƉ ƵƐ ƌĞĨƵƌŶŝƐŚ ŽƵƌ ĚĞĨĞĐƟǀĞ ƐŚŽĞƐ ŝŶƚŽ ƐůŝƉƉĞƌƐ ĂŶĚ ƉƌŽǀŝĚĞ ƚŚĞŵ ƚŽ ƚŚĞ ŶĞĞĚǇ͘ tĞ ĂƌĞ ƉŝůŽƟŶŐ ƚŚŝƐ ǁŝƚŚ Ă ĨĞǁ ƚŚŽƵƐĂŶĚ ƐŚŽĞƐ ŶŽǁ͕ ďƵƚ ǁĞ ƐĞĞ ƚŚŝƐ ǁŝůů ďĞĐŽŵĞ ŽƵƌ ƉƌŽŵŝŶĞŶƚ ŵĞĂŶƐ ƚŽ ĐŽŶƚƌŝďƵƚĞ ƚŽ ƚŚĞ ƐŽĐŝĞƚǇ ŝŶ ĐŽŵŝŶŐ ǇĞĂƌƐ͘

ĞǆƉĞƌŝĞŶĐĞ ĨŽƌ ŽƵƌ ĐŽŶƐƵŵĞƌƐ͘ dŚĞƐĞ ƐƚŽƌĞƐ ǁŝůů ŚĂǀĞ ĂŶ ĞǆĐůƵƐŝǀĞ ƌĂŶŐĞ ĂŶĚ ǁŝůů ƌƵŶ ŽŶ Ă ƌĂƉŝĚ ƌĞƉůĞŶŝƐŚŵĞŶƚ ŵŽĚĞů͘ KŶ ƟŵĞ ĂŶĚ /Ŷ &Ƶůů ĚĞůŝǀĞƌǇ ǁŝůů ďĞ ĞǆƚƌĞŵĞůǇ ŝŵƉŽƌƚĂŶƚ ĨŽƌ ƚŚĞƐĞ ĚŽŽƌƐ͘ tŚĂƚĞǀĞƌ ŶƵŵďĞƌ ŽĨ ƐƚŽƌĞƐ ǁĞ ŽƉĞŶ͕ ǁĞ ĂƌĞ ŐĞĂƌŝŶŐ ƵƉ ŽƵƌ ƐƵƉƉůǇ ĐŚĂŝŶ ƚŽ ƚĂŬĞ ŽŶ ƚŚŝƐ ŶĞǁ ĐŚĂůůĞŶŐĞ͘

How do you perceive the scope & expanse of e-commerce in India and according to you, is omni-channel the only way to go? >ŽŽŬŝŶŐ Ăƚ ƚŚĞ ǁĂǇ ĞͲĐŽŵŵĞƌĐĞ ŝŶĚƵƐƚƌǇ ŝƐ ďŽŽŵŝŶŐ ƚŽĚĂǇ͕ ŝƚ ŝƐ ĞĂƐǇ ĨŽƌ ĂŶǇŽŶĞ ƚŽ ŐƵĞƐƐ ƚŚĞ ĨƵƚƵƌĞ ŽĨ ƚŚĞ ŝŶĚƵƐƚƌǇ͘ /Ŷ ŵǇ ŽƉŝŶŝŽŶ͕ ƚŚĞƌĞ ĂƌĞ ƚŚƌĞĞ ƚŚŝŶŐƐ ĚƌŝǀŝŶŐ ƚŚĞ ŝŶĚƵƐƚƌǇ ƚŽĚĂǇ ʹ ĂǀĂŝůĂďŝůŝƚǇ͕ ĐŽŶǀĞŶŝĞŶĐĞ ĂŶĚ ĚŝƐĐŽƵŶƟŶŐ͘ ŝƐĐŽƵŶƟŶŐ ŝƐ ǁŚĂƚ ƚŚĞ ŝŶĚƵƐƚƌǇ ǁĂŶƚƐ ƚŽ ŐĞƚ ƌŝĚ Žī ĂŶĚ ŝƚ ǁŝůů ďĞ ĚŽŶĞ ŽŶůǇ ǁŚĞŶ ĂǀĂŝůĂďŝůŝƚǇ ĂŶĚ ĐŽŶǀĞŶŝĞŶĐĞ ŝŶĐƌĞĂƐĞƐ͘ KŵŶŝͲĐŚĂŶŶĞů ŝƐ Ă ŵŽĚĞů ƚŚĂƚ ǁŝůů ŚĞůƉ ĞǆĞŵƉůŝĨǇ ƚŚĞƐĞ ƚǁŽ ůĞǀĞƌƐ ĂŶĚ ŝƐ ƚŚĞ ǁĂǇ ƚŽ ŐŽ͘ tĞ Ăƚ ĂĚŝĚĂƐ /ŶĚŝĂ ŚĂǀĞ ďĞĞŶ ƉŝŽŶĞĞƌƐ ŽĨ ƚŚŝƐ ŵŽĚĞů ŝŶ ƚŚĞ ĐŽƵŶƚƌǇ ĂŶĚ ůĂƵŶĐŚĞĚ ƚŚĞ ĞŶĚůĞƐƐ ĂŝƐůĞ ; Ϳ ƉƌŽŐƌĂŵ ŝŶ ϮϬϭϱ͘ dŽĚĂǇ ŵŽƌĞ ƚŚĂŶ ϯϱϬ ƐƚŽƌĞƐ ĂƌĞ ĐŽŶŶĞĐƚĞĚ ǀŝĂ ĂŶĚ ŽƵƌ ĐŽŶƐƵŵĞƌƐ ŐĞƚ ƚŚĞ ďĞŶĞĮƚ ŽĨ ŐĞƫŶŐ Ă ŚƵŐĞ ǁŝĚƚŚ ĂǀĂŝůĂďůĞ Ăƚ Ăůů ƐƚŽƌĞƐ͘ tĞ ǁŝůů ǀĞƌǇ ƐŽŽŶ ůĂƵŶĐŚ ŽƚŚĞƌ ƉƌŽŐƌĂŵƐ ůŝŬĞ ^ŚŝƉͲĨƌŽŵͲƐƚŽƌĞ ĂŶĚ ĐůŝĐŬ Θ ĐŽůůĞĐƚ͕ ǁŚŝĐŚ ǁŝůů ĂĚĚ ƚŽ ƚŚĞ ĐŽŶǀĞŶŝĞŶĐĞ ĨŽƌ ƚŚĞ ĐŽŶƐƵŵĞƌ͘

Your supply chain mantra for success… / ďĞůŝĞǀĞ ƚŚĂƚ ĂŶǇƚŚŝŶŐ ƚŚĂƚ ĐĂŶ ďĞ ƐŝŵƉůŝĮĞĚ ďǇ ĂƵƚŽŵĂƟŽŶ͕ ƐŚŽƵůĚ ďĞ ĂƵƚŽŵĂƚĞĚ͙ ĂŶĚ ƚŚŝƐ ŐŝǀĞƐ ŵĞ ƚŚĞ ĨƵĞů ƚŽ ŝŶŶŽǀĂƚĞ ĂŶĚ ŝŵƉƌŽǀĞ ŵǇ ǁŽƌŬ Ăƚ Ăůů ƟŵĞƐ͘

In the retail industry winners are going to be those that focus on controlling the inventory ﬂow and reducing cycle times. We need to borrow from manufacturing-centric supply chains that have historically been focused on decreasing lead times and eliminating waste (Lean thinking). zŽƵ ŵƵƐƚ ŚĂǀĞ ŚĞĂƌĚ ĂďŽƵƚ ŽƵƌ ůĂƚĞƐƚ ƟĞ ƵƉ ǁŝƚŚ WĂƌůĞǇ͕ ǁŚĞƌĞ ǁĞ ŚĂǀĞ ŵĂĚĞ Ă ĨŽŽƚǁĞĂƌ ǁŚŽƐĞ ƵƉƉĞƌ ŝƐ ŵĂĚĞ ƵƉ ĨƌŽŵ WĂƌůĞǇ KĐĞĂŶ WůĂƐƟĐ͕ ǁŚŝĐŚ ŝƐ ĐŽůůĞĐƚĞĚ ŝŶ ĐŽĂƐƚĂů ĂƌĞĂƐ ŝŶ ƚŚĞ DĂůĚŝǀĞƐ͕ ĂƐ ǁĞůů ĂƐ ŝůůĞŐĂů ĚĞĞƉͲƐĞĂ ŐŝůůŶĞƚƐ ƌĞƚƌŝĞǀĞĚ ďǇ WĂƌůĞǇ ĨŽƌ ƚŚĞ KĐĞĂŶƐΖ ƉĂƌƚŶĞƌ ŽƌŐĂŶŝƐĂƟŽŶ ^ĞĂ ^ŚĞƉŚĞƌĚ͘ ĂĐŬ ŚŽŵĞ͕ ǁĞ ĂƌĞ ĂůƐŽ ĂůǁĂǇƐ

adidas plans to open 30-50 company-owned stores in large cities by 2020. Any different strategy planned for supply chain? zĞƐ͕ ǁĞ ĂƌĞ ǀĞƌǇ ĞǆĐŝƚĞĚ ĂďŽƵƚ ƚŚĞ ĐŽŵƉĂŶǇ ŽǁŶĞĚ ƐƚŽƌĞƐ ǁĞ ĂƌĞ ĂďŽƵƚ ƚŽ ŽƉĞŶ͘ dŚĞƐĞ ǁŝůů ďĞ ŽƵƌ ďƌĂŶĚ ŇĂŐƐŚŝƉ ƐƚŽƌĞƐ ĂŶĚ ǁŝůů ĐƌĞĂƚĞ Ă ǁŚŽůĞ ŶĞǁ

Ankit Gupta has spent over 10 years in the fashion and sporting goods industry in multiple functions like sales, retail operations and supply chain. He has been with the adidas group for 6 years, initially handling retail operations for adidas India and now heading the SCM function. Earlier he was with ITC Lifestyle Retailing as a campus placement after completing his MBA from IIM Calcutta. Additionally, post his engineering, he spent a couple of years at Infosys doing software development for the retail industry.

ϭϲ | CELERITY • May 2017

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LEADERSHIP

MAKING

LAST MILE

CONVENIENT

“Last mile delivery as the ﬁnal touchpoint with the consumer is one of the most important and decisive moments for the merchant. As a Group, we have explored various innovations to enable greater convenience, choice and control for the consumer. In India through Blue Dart, we have piloted parcel lockers to enable convenience for consumers and mobile wallet solutions as cash-on-delivery is the preferred mode of payment here,” remarks Malcolm Monteiro, CEO Asia Paciﬁc, DHL eCommerce, during this exclusive interaction. Read on to get insights into DHL’s innovation expanse and more such interesting express courier trends… CELERITY • May 2017 | ϭϳ

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LEADERSHIP I spend a lot of time ‘walking the ﬂoor’ or ‘GEMBA walk’ as part of our company’s First Choice culture. I make it a point to regularly meet employees through town halls, one-on-one meetings as well as casual sessions. I believe in the importance of open, regular communication, as well as active listening to get opinions and encourage feedback from all employees.

What are the USPs that sets DHL apart from the rest? ĞƵƚƐĐŚĞ WŽƐƚ ,> 'ƌŽƵƉ ŝƐ ƚŚĞ ǁŽƌůĚ͛Ɛ ůĂƌŐĞƐƚ ůŽŐŝƐƟĐƐ ƉƌŽǀŝĚĞƌ ǁŝƚŚ Ă ŶĞƚǁŽƌŬ ŽĨ ŽǀĞƌ ϮϮϬ ĐŽƵŶƚƌŝĞƐ ĂŶĚ ƚĞƌƌŝƚŽƌŝĞƐ͘ dŚŝƐ ĂůůŽǁƐ ƵƐ ƚŽ ŚĂǀĞ ƚŚĞ ƐĐĂůĞ͕ ĞǆƉĞƌƟƐĞ ĂŶĚ ŶĞƚǁŽƌŬ ƚŽ ƉƌŽǀŝĚĞ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ǁŝƚŚ ĞŶĚͲƚŽͲĞŶĚ ůŽŐŝƐƟĐƐ ƐŽůƵƟŽŶƐ͘ KƵƌ ŐůŽďĂů ƐƚĂŶĚĂƌĚƐ ŝŶ ƋƵĂůŝƚǇ ĂůƐŽ ĞŶƐƵƌĞ ǁĞ ƉƌŽǀŝĚĞ ďĞƐƚͲŝŶͲĐůĂƐƐ ƐŽůƵƟŽŶƐ ĨŽƌ ŽƵƌ customers.

Kindly share with us some of the innovations done in the express & courier industry by DHL. Ɛ Ă 'ƌŽƵƉ͕ ǁĞ ŚĂǀĞ Ă ƌŝĐŚ ŚŝƐƚŽƌǇ ŽĨ ŝŶŶŽǀĂƟŽŶ ĂŶĚ ƚŚĞ ĞͲĐŽŵŵĞƌĐĞ ďŽŽŵ ƌĞƉƌĞƐĞŶƚƐ ĂŶ ĞǆĐĞůůĞŶƚ ŽƉƉŽƌƚƵŶŝƚǇ͘ /Ŷ ĨĂĐƚ͕ ŽƵƌ W ,> 'ƌŽƵƉ ^ƚƌĂƚĞŐǇ ϮϬϮϬ ǀŝƐŝŽŶ ĐůĞĂƌůǇ ƐƚĂƚĞƐ ŽƵƌ Ăŝŵ ƚŽ ďĞ Ă ůĞĂĚĞƌ ŝŶ ĞͲĐŽŵŵĞƌĐĞ ƌĞůĂƚĞĚ ůŽŐŝƐƟĐƐ͕ ĂŶĚ ǁĞ ĂƌĞ ŝŶǀĞƐƟŶŐ ŚĞĂǀŝůǇ ŝŶ ƚŚŝƐ ĞǆĐŝƟŶŐ ƐĞĐƚŽƌ͘ >ĂƐƚ ŵŝůĞ ĚĞůŝǀĞƌǇ ĂƐ ƚŚĞ ĮŶĂů ƚŽƵĐŚƉŽŝŶƚ ǁŝƚŚ ƚŚĞ ĐŽŶƐƵŵĞƌ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ĂŶĚ ĚĞĐŝƐŝǀĞ ŵŽŵĞŶƚƐ ĨŽƌ ƚŚĞ ŵĞƌĐŚĂŶƚ͘ Ɛ Ă 'ƌŽƵƉ͕ ǁĞ ŚĂǀĞ ĞǆƉůŽƌĞĚ ǀĂƌŝŽƵƐ ŝŶŶŽǀĂƟŽŶƐ ƚŽ ĞŶĂďůĞ ŐƌĞĂƚĞƌ ĐŽŶǀĞŶŝĞŶĐĞ͕ ĐŚŽŝĐĞ ĂŶĚ ĐŽŶƚƌŽů ĨŽƌ ƚŚĞ ĐŽŶƐƵŵĞƌ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ ŝŶ /ŶĚŝĂ ƚŚƌŽƵŐŚ ůƵĞ Ăƌƚ͕ ǁĞ ŚĂǀĞ ƉŝůŽƚĞĚ ƉĂƌĐĞů ůŽĐŬĞƌƐ ƚŽ ĞŶĂďůĞ ĐŽŶǀĞŶŝĞŶĐĞ ĨŽƌ ĐŽŶƐƵŵĞƌƐ ĂŶĚ DŽďŝůĞ tĂůůĞƚ ƐŽůƵƟŽŶƐ ĂƐ ĐĂƐŚͲŽŶͲ ĚĞůŝǀĞƌǇ ŝƐ ƚŚĞ ƉƌĞĨĞƌƌĞĚ ŵŽĚĞ ŽĨ ƉĂǇŵĞŶƚ ŚĞƌĞ͘ /Ŷ ƵƌŽƉĞ͕ ǁĞ ŚĂǀĞ ĂůƐŽ ƉŝůŽƚĞĚ ƐŽůƵƟŽŶƐ ƐƵĐŚ ĂƐ ĐĂƌ ƚƌƵŶŬ ĚĞůŝǀĞƌŝĞƐ ĂŶĚ ƐŵĂƌƚ ůŽĐŬƐ ƚŚĂƚ ǁŽƵůĚ ĂůůŽǁ ĚĞůŝǀĞƌŝĞƐ ƚŽ ďĞ ŵĂĚĞ ƚŽ ƚŚĞ ĐŽŶƐƵŵĞƌ ǁŚĞŶ ƚŚĞǇ ĂƌĞ ŶŽƚ ĂǀĂŝůĂďůĞ ƚŽ ƌĞĐĞŝǀĞ ƉĂƌĐĞůƐ ŝŶ ƉĞƌƐŽŶ͖ Žƌ ĚƌŽŶĞ ĚĞůŝǀĞƌŝĞƐ ƚŽ ƌĞĂĐŚ ŽƵƚ ƚŽ ŝŶĂĐĐĞƐƐŝďůĞ ĂƌĞĂƐ͘

E-commerce is currently the most talked about sector, with the global B2C e-commerce market size set to reach USD 1 trillion by 2020. There is a huge opportunity in this fast-changing landscape, and Asia Paciﬁc is the fastest growing region for e-commerce and an important focus for us. We see logistics as the game changer for the industry, and the brands and e-tailers who get this right and are able to deliver the best experience for consumers will win in this exciting space. ƌĞĂĐŚ h^ ϭ ƚƌŝůůŝŽŶ ďǇ ϮϬϮϬ͘ dŚĞƌĞ ŝƐ Ă ŚƵŐĞ ŽƉƉŽƌƚƵŶŝƚǇ ŝŶ ƚŚŝƐ ĨĂƐƚͲĐŚĂŶŐŝŶŐ ůĂŶĚƐĐĂƉĞ͕ ĂŶĚ ƐŝĂ WĂĐŝĮĐ ŝƐ ƚŚĞ ĨĂƐƚĞƐƚ ŐƌŽǁŝŶŐ ƌĞŐŝŽŶ ĨŽƌ ĞͲĐŽŵŵĞƌĐĞ ĂŶĚ ĂŶ ŝŵƉŽƌƚĂŶƚ ĨŽĐƵƐ ĨŽƌ ƵƐ͘ tĞ ƐĞĞ ůŽŐŝƐƟĐƐ ĂƐ ƚŚĞ ŐĂŵĞ ĐŚĂŶŐĞƌ ĨŽƌ ƚŚĞ ŝŶĚƵƐƚƌǇ͕ ĂŶĚ ƚŚĞ ďƌĂŶĚƐ ĂŶĚ ĞͲƚĂŝůĞƌƐ ǁŚŽ ŐĞƚ ƚŚŝƐ ƌŝŐŚƚ ĂŶĚ

ĂƌĞ ĂďůĞ ƚŽ ĚĞůŝǀĞƌ ƚŚĞ ďĞƐƚ ĞǆƉĞƌŝĞŶĐĞ ĨŽƌ ĐŽŶƐƵŵĞƌƐ ǁŝůů ǁŝŶ ŝŶ ƚŚŝƐ ĞǆĐŝƟŶŐ ƐƉĂĐĞ͘ KǀĞƌ ƚŚĞ ǇĞĂƌƐ͕ ǁĞ ŚĂǀĞ ŵĂĚĞ ƐŝŐŶŝĮĐĂŶƚ ŝŶǀĞƐƚŵĞŶƚƐ ŝŶ ƚŚĞ ƌĞŐŝŽŶ ƚŽ ŚĞůƉ ĞŶĂďůĞ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ůĞǀĞƌĂŐĞ ƚŚĞ ŽƉƉŽƌƚƵŶŝƟĞƐ ŝŶ ƚŚĞ ĞͲĐŽŵŵĞƌĐĞ ŝŶĚƵƐƚƌǇ͕ ĂŶĚ ǁĞ ǁŝůů ĐŽŶƟŶƵĞ ƚŽ ĞǆƉĂŶĚ ŽƵƌ ƐĞƌǀŝĐĞ ŽīĞƌŝŶŐ ĂůŽŶŐ ŽƵƌ ƚŚƌĞĞ ƉƌŽĚƵĐƚ ƉŝůůĂƌƐ͗ ĐƌŽƐƐͲ ďŽƌĚĞƌ ĚĞůŝǀĞƌǇ͕ ĨƵůĮůůŵĞŶƚ ĂŶĚ ůĂƐƚ ŵŝůĞ ĚĞůŝǀĞƌǇ͘

How do you keep your employees motivated? ƚ ,>͕ ǁĞ ƉůĂĐĞ ŐƌĞĂƚ ĨŽĐƵƐ ŽŶ ĞŵƉůŽǇĞĞ ĞŶŐĂŐĞŵĞŶƚ ĂŶĚ ƐƚƌŽŶŐůǇ ďĞůŝĞǀĞ ƚŚĂƚ ĂŶ ĞŶŐĂŐĞĚ ĞŵƉůŽǇĞĞ ďĂƐĞ ǁŝůů ŶŽƚ ŽŶůǇ ƐƉƵƌ ŐƌŽǁƚŚ͕ ŝŶŶŽǀĂƟŽŶ ĂŶĚ ƉƌŽĚƵĐƟǀŝƚǇ ŝŶ ŽƵƌ ďƵƐŝŶĞƐƐ͕ ďƵƚ ĂůƐŽ ĚĞůŝǀĞƌ ƚŚĞ ďĞƐƚ ĐƵƐƚŽŵĞƌ ĞǆƉĞƌŝĞŶĐĞ ĂŶĚ ĮŶĂŶĐŝĂů ƉĞƌĨŽƌŵĂŶĐĞ ĨŽƌ ƚŚĞ ĐŽŵƉĂŶǇ͘ tĞ Ăŝŵ ƚŽ

How are you planning to leverage the e-commerce industry? ͲĐŽŵŵĞƌĐĞ ŝƐ ĐƵƌƌĞŶƚůǇ ƚŚĞ ŵŽƐƚ ƚĂůŬĞĚ ĂďŽƵƚ ƐĞĐƚŽƌ͕ ǁŝƚŚ ƚŚĞ ŐůŽďĂů Ϯ ĞͲĐŽŵŵĞƌĐĞ ŵĂƌŬĞƚ ƐŝǌĞ ƐĞƚ ƚŽ

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LEADERSHIP ďĞ ƚŚĞ ŵƉůŽǇĞƌ ŽĨ ŚŽŝĐĞ ĂŶĚ ŚĂǀĞ ƐĞƚ ŽƵƌƐĞůǀĞƐ ŐŽĂůƐ ƚŽ ĞŶƐƵƌĞ ǁĞ ƐĐŽƌĞ ŚŝŐŚ ŝŶ ƚŚĞ ĂƌĞĂƐ ŽĨ ĞŵƉůŽǇĞĞ ĞŶŐĂŐĞŵĞŶƚ ĂŶĚ ĂĐƟǀĞ ůĞĂĚĞƌƐŚŝƉ͕ ŝŶ ŽƵƌ ĂŶŶƵĂů ĞŵƉůŽǇĞĞ ŽƉŝŶŝŽŶ ƐƵƌǀĞǇ͘ WĞƌƐŽŶĂůůǇ͕ / ƐƉĞŶĚ Ă ůŽƚ ŽĨ ƟŵĞ ͚ǁĂůŬŝŶŐ ƚŚĞ ŇŽŽƌ͛ Žƌ ͚' D ǁĂůŬ͛ ĂƐ ƉĂƌƚ ŽĨ ŽƵƌ ĐŽŵƉĂŶǇ͛Ɛ &ŝƌƐƚ ŚŽŝĐĞ ĐƵůƚƵƌĞ͘ / ŵĂŬĞ ŝƚ Ă ƉŽŝŶƚ ƚŽ ƌĞŐƵůĂƌůǇ ŵĞĞƚ ĞŵƉůŽǇĞĞƐ ƚŚƌŽƵŐŚ ƚŽǁŶ ŚĂůůƐ͕ ŽŶĞͲŽŶͲ ŽŶĞ ŵĞĞƟŶŐƐ ĂƐ ǁĞůů ĂƐ ĐĂƐƵĂů ƐĞƐƐŝŽŶƐ͘ / ďĞůŝĞǀĞ ŝŶ ƚŚĞ ŝŵƉŽƌƚĂŶĐĞ ŽĨ ŽƉĞŶ͕ ƌĞŐƵůĂƌ ĐŽŵŵƵŶŝĐĂƟŽŶ͕ ĂƐ ǁĞůů ĂƐ ĂĐƟǀĞ ůŝƐƚĞŶŝŶŐ ƚŽ ŐĞƚ ŽƉŝŶŝŽŶƐ ĂŶĚ ĞŶĐŽƵƌĂŐĞ ĨĞĞĚďĂĐŬ ĨƌŽŵ Ăůů ĞŵƉůŽǇĞĞƐ͘

DHL works a lot with young minds and empower them to think unconventionally. How are you planning to mold their minds in bringing about game changing innovations? tĞ ŚĂǀĞ Ă ƐƚƌŽŶŐ ĨŽĐƵƐ ŽŶ ŝŶŶŽǀĂƟŽŶ ĂŶĚ / ƵŶĚĞƌƐƚĂŶĚ ƚŚĞ ŶĞĞĚ ƚŽ ĞŶĐŽƵƌĂŐĞ ĐƌĞĂƟǀŝƚǇ ĂŶĚ ŽƵƚͲŽĨͲƚŚĞͲďŽǆ ŝĚĞĂƐ ǁŝƚŚ ƚĞĂŵƐ͘ tŝƚŚ ƚŚĞ ƌĂƉŝĚůǇͲĐŚĂŶŐŝŶŐ ŶĂƚƵƌĞ ŽĨ ĞͲĐŽŵŵĞƌĐĞ͕ ƚŚŝƐ ŝƐ ĞǆĐĞƉƟŽŶĂůůǇ ŝŵƉŽƌƚĂŶƚ͘ ƚ ,> Ğ ŽŵŵĞƌĐĞ͕ / ǁŽƌŬ ĐůŽƐĞůǇ ǁŝƚŚ Ă ŶƵŵďĞƌ ŽĨ ǇŽƵŶŐ ƉĞŽƉůĞ ĂŶĚ ƚŚĞǇ ŽŌĞŶ ĐŽŵĞ ƵƉ ǁŝƚŚ ĚŝīĞƌĞŶƚ ĂŶĚ ŝŶƐŝŐŚƞƵů ƉĞƌƐƉĞĐƟǀĞƐ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ ƌĞĐĞŶƚůǇ͕ ǁĞ ƐĞƚ ƵƉ ĂŶ ƐŝĂ WĂĐŝĮĐ /ŶŶŽǀĂƟŽŶ ^ƚĞĞƌŝŶŐ ŽŵŵŝƩĞĞ ĂŝŵĞĚ Ăƚ ďƌĂŝŶƐƚŽƌŵŝŶŐ ŝĚĞĂƐ ĨŽƌ ŶĞǁ ŝŶŶŽǀĂƟŽŶƐ ĨŽƌ ƚŚĞ ďƵƐŝŶĞƐƐ͘ tĞ ĂƉƉŽŝŶƚĞĚ Ă ǇŽƵŶŐ ŝŶƚĞƌŶ ƚŽ ůĞĂĚ ƚŚŝƐ ƉƌŽũĞĐƚ ĂŶĚ ĞŶĐŽƵƌĂŐĞĚ ŚĞƌ ƚŽ ďƌŝŶŐ ĨƌĞƐŚ ŝĚĞĂƐ ƚŽ ƚŚĞ ƚĂďůĞ͘ / ďĞůŝĞǀĞ ƚŚĞ ŶĞǁ ŐĞŶĞƌĂƟŽŶ ŽĨ ǇŽƵŶŐ ŵŝŶĚƐ Žƌ ƚŚĞ ͚ŵŝůůĞŶŶŝĂů ŐĞŶĞƌĂƟŽŶ͛ ŝƐ ŶŽƚ ƐŚŽƌƚ ŽĨ ŝĚĞĂƐ ĂŶĚ ĐƌĞĂƟǀŝƚǇ͘ Ɛ ƚŚĞ ŵĂŶĂŐĞŵĞŶƚ ƚĞĂŵ͕ ŝƚ͛Ɛ ŵŽƌĞ ŝŵƉŽƌƚĂŶƚ ĨŽƌ ƵƐ ƚŽ ĨŽĐƵƐ ŽŶ ĞŵƉŽǁĞƌŝŶŐ ĂŶĚ ĞŶĂďůŝŶŐ ƚŚĞŵ ďǇ ƉƌŽǀŝĚŝŶŐ ƚŚĞŵ ǁŝƚŚ ŐƵŝĚĂŶĐĞ͕ ƐƵƉƉŽƌƚ ĂŶĚ ƐƉĂĐĞ ƚŽ ŝŶŶŽǀĂƚĞ͘

What are the challenges in the path to progress? dŚĞ ĐŚĂůůĞŶŐĞ ĨŽƌ ĞͲĐŽŵŵĞƌĐĞ ŵĞƌĐŚĂŶƚƐ ŝƐ ŚŽǁ ƚŚĞǇ ĐĂŶ ƋƵŝĐŬůǇ ĂĚĂƉƚ ƚŽ ƌŝƐŝŶŐ ĐŽŶƐƵŵĞƌ ŶĞĞĚƐ ĂŶĚ ŵĂŬĞ ŝƚ ƐŝŵƉůĞ ĂŶĚ ĞĂƐǇ ĨŽƌ ƚŚĞŝƌ ĐŽŶƐƵŵĞƌƐ ƚŽ ƐŚŽƉ͘ dŚŝƐ ŵĞĂŶƐ ďĞŝŶŐ ĂŐŝůĞ ĂŶĚ ŇĞǆŝďůĞ ŝŶ ƚŚĞŝƌ ŽƉĞƌĂƟŽŶƐ ʹ ,> Ğ ŽŵŵĞƌĐĞ ĂŝŵƐ ƚŽ ďĞ Ă ƐƚƌĂƚĞŐŝĐ ƉĂƌƚŶĞƌ ƚŽ ƚĂŬĞ ĐĂƌĞ ŽĨ ƚŚĞŝƌ ůŽŐŝƐƟĐƐ ƐŽ ƚŚĂƚ ŵĞƌĐŚĂŶƚƐ ĐĂŶ ĨŽĐƵƐ ŽŶ ŐƌŽǁŝŶŐ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ͘

UP, CLOSE & PERSONAL tŚĂƚ ŬĞĞƉƐ ǇŽƵ ŵŽƟǀĂƚĞĚ͍ ,ĂǀŝŶŐ Ă ƐĞŶƐĞ ŽĨ ƉƵƌƉŽƐĞ ĂŶĚ ĂĐŚŝĞǀĞŵĞŶƚ ǁŚŝůĞ ŬŶŽǁŝŶŐ ĂŶĚ ůŝŬŝŶŐ ƚŚĂƚ / Ăŵ ŵĂŬŝŶŐ Ă ĚŝīĞƌĞŶĐĞ ŬĞĞƉƐ ŵĞ ŵŽƟǀĂƚĞĚ͘ DŽƌĞ ŝŵƉŽƌƚĂŶƚůǇ / ĞŶũŽǇ ƚŚĞ ũŽƵƌŶĞǇ ĂŶĚ ĞŶƐƵƌĞ / ƐƚĂǇ Įƚ ƚŽ ůĞĂĚ ďǇ ďĞŝŶŐ ŝŶ Ă ƐƚĂƚĞ ŽĨ ďĂůĂŶĐĞ ƉŚǇƐŝĐĂůůǇ͕ ŵĞŶƚĂůůǇ͕ ĞŵŽƟŽŶĂůůǇ ĂŶĚ ƐƉŝƌŝƚƵĂůůǇ͘ tŚŝůĞ ƐƵĐĐĞƐƐ ŝƐ ƚŚĞ ĚĞƐƟŶĂƟŽŶ ĞǀĞƌǇŽŶĞ ƐƚƌŝǀĞƐ ƚŽ ƌĞĂĐŚ͕ ƚŚĞ ũŽƵƌŶĞǇ ŝƐ ŵŽƌĞ ŝŵƉŽƌƚĂŶƚ͘ / ďĞůŝĞǀĞ ƚŚĂƚ ŝĨ ǇŽƵ ĞŶũŽǇ ƚŚĞ ũŽƵƌŶĞǇ ĂŶĚ ƉƵƚ ǇŽƵƌ ŚĞĂƌƚ ŝŶƚŽ ŝƚ͕ ƚŚĞ ĚĞƐƟŶĂƟŽŶ ŝƐ Ă ŐŝǀĞŶ͘ tŚŽ͛Ɛ ĂŶ ĞǆĐĞƉƟŽŶĂů ůĞĂĚĞƌ ĂĐĐŽƌĚŝŶŐ ƚŽ ǇŽƵ ĂŶĚ ǁŚĂƚ͛Ɛ ǇŽƵƌ ůĞĂĚĞƌƐŚŝƉ ƐƚǇůĞ͍ Ŷ ĞǆĐĞƉƟŽŶĂů ůĞĂĚĞƌ ďƵŝůĚƐ ƌĞůĂƟŽŶƐŚŝƉƐ ŽĨ ƚƌƵƐƚ ĂĐƌŽƐƐ ƚŚĞ ŽƌŐĂŶŝǌĂƟŽŶ͕ ŚĂƐ ƉĞƌƐŽŶĂů ĐƌĞĚŝďŝůŝƚǇ͕ ĞŶĞƌŐŝǌĞƐ ƚŚĞ ƚĞĂŵ ĂŶĚ ŝƐ ƌĞƐƵůƚƐͲ ŽƌŝĞŶƚĞĚ͘ / ƐƚƌŝǀĞ ƚŽ ŝŶƐƟůů ŝŶ ŵǇ ƚĞĂŵ Ă ƐĞŶƐĞ ŽĨ ƉƵƌƉŽƐĞ ĂŶĚ ƚƌƵƐƚ ƚŽ ĞŶĂďůĞ ƚŚĞŵ ŐŝǀĞ ƚŚĞŝƌ ďĞƐƚ ĂŶĚ ƌĞĂůŝǌĞ ƚŚĞŝƌ ĨƵůů ƉŽƚĞŶƟĂů͘ dŚĞ ũŽƵƌŶĞǇ ƚŽ ƐƵĐĐĞƐƐ ŝƐ Ă ũŽƵƌŶĞǇ ŽĨ ŵĂŶǇ ƐŵĂůů ƐƚĞƉƐ ƚŽ ĞŶũŽǇ͕ ůĞĂƌŶ ĨƌŽŵ ĂŶĚ ĐĞůĞďƌĂƚĞ͘ Which book you have read recently and ŚŽǁ ŚĂƐ ŝƚ ŝŵƉĂĐƚĞĚ ǇŽƵ͍ dŚĞ &ŽƵƌƚŚ /ŶĚƵƐƚƌŝĂů ZĞǀŽůƵƟŽŶ ďǇ <ůĂƵƐ ^ĐŚǁĂď ʹ Ă ǀĞƌǇ ƚŚŽƵŐŚƚ ƉƌŽǀŽŬŝŶŐ ďŽŽŬ ƚŚĂƚ ĞǆƉůŽƌĞƐ ŚŽǁ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ĂƌĞ ŵĞƌŐŝŶŐ ƚŚĞ ƉŚǇƐŝĐĂů͕ ĚŝŐŝƚĂů ĂŶĚ ďŝŽůŽŐŝĐĂů ǁŽƌůĚƐ͘ &Žƌ ŵĞ͕ ƚŚĞ ŬĞǇ ŵĞƐƐĂŐĞ ŝƐ ƚŽ ĞŵďƌĂĐĞ ƚŚŝƐ ĐŚĂŶŐĞ ĂƐ ŝƚ ŚŽůĚƐ ŚƵŐĞ ŽƉƉŽƌƚƵŶŝƟĞƐ ĂŶĚ ĐĂŶ ƐŝŐŶŝĮĐĂŶƚůǇ ĂůƚĞƌ ĐƵƌƌĞŶƚ ďƵƐŝŶĞƐƐ ƉĂƌĂĚŝŐŵƐ͘ ďŝŐŐĞƐƚ ŵĂƌŬĞƚƐ͕ ĂŶĚ ĂůƐŽ ŝŶ ^ŽƵƚŚĞĂƐƚ ƐŝĂ ǁŚĞƌĞ ǁĞ ƐĞĞ ŚƵŐĞ ƉŽƚĞŶƟĂů͘

How do you view India as far as global strategic vision is concerned? /ŶĚŝĂ ŝƐ Ă ŬĞǇ ŵĂƌŬĞƚ ĨŽƌ ĞƵƚƐĐŚĞ WŽƐƚ ,> 'ƌŽƵƉ ĂŶĚ ǁĞ ŚĂǀĞ ĚĞǀĞůŽƉĞĚ Ă ƐƚƌĂƚĞŐŝĐ ƌŽĂĚŵĂƉ ĨŽƌ /ŶĚŝĂ ĂƐ ŽŶĞ ŽĨ ŽƵƌ ŬĞǇ ĨŽĐƵƐ ŵĂƌŬĞƚƐ ŝŶ ƚŚĞ ŐƌŽƵƉ͘ /Ŷ /ŶĚŝĂ͕ ǁĞ ǁŝůů ĨŽĐƵƐ ŽŶ ŵĂŝŶƚĂŝŶŝŶŐ ŽƵƌ ŵĂƌŬĞƚ ůĞĂĚŝŶŐ ƉŽƐŝƟŽŶ ŝŶ ƚŚĞ Ϯ ƐĞŐŵĞŶƚ ƚŚƌŽƵŐŚ ŽƵƌ ƐƵďƐŝĚŝĂƌǇ ůƵĞ Ăƌƚ͕ ĂŶĚ

Your views on changing business paradigms and how can one become successful ŝŐŝƟǌĂƟŽŶ ŚĂƐ ƚŚĞ ƉŽǁĞƌ ƚŽ ĚŝƐƌƵƉƚ ĞǆŝƐƟŶŐ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ͘ ZĞĐŽŐŶŝǌŝŶŐ ƚŚŝƐ͕ ďĞŝŶŐ ŝŶŶŽǀĂƟǀĞ͕ ĞǀĞŶ ŵŽƌĞ ĐƵƐƚŽŵĞƌͲĐĞŶƚƌŝĐ͕ ĞŶƚƌĞƉƌĞŶĞƵƌŝĂů͕ ĞŵďƌĂĐŝŶŐ ĐŚĂŶŐĞ ĂŶĚ ĞŶũŽǇŝŶŐ ƚŚĞ ĐŚĂůůĞŶŐĞ͕ ďƵŝůĚƐ Ă ĐƵůƚƵƌĞ ŽĨ ƐƵƐƚĂŝŶĂďůĞ success. tŚĂƚ ĂƌĞ ƚŚĞ ƋƵĂůŝƟĞƐ ŝŶ ƚŽĚĂǇ͛Ɛ ǇŽƵƚŚ ƚŚĂƚ ǇŽƵ ĮŶĚ ƋƵŝƚĞ ĂƉƉĞĂůŝŶŐ ƚŽ ůĞĂĚ ƚŚĞ ŶĞǆƚ ǁĂǀĞ ŽĨ ŐƌŽǁƚŚ͍ dŽĚĂǇ͛Ɛ ǇŽƵƚŚ ĂƌĞ ŚŝŐŚůǇ ĂĚĂƉƚĂďůĞ͕ ŝŶŶŽǀĂƟǀĞ ĂŶĚ ĞŶƚƌĞƉƌĞŶĞƵƌŝĂů͘ tŝƚŚ ƚŚĞ ƌŝƐĞ ŽĨ ƚŚĞ ŽŶͲĚĞŵĂŶĚ ĞĐŽŶŽŵǇ͕ ĞͲĐŽŵŵĞƌĐĞ ĂŶĚ ƚĞĐŚŶŽůŽŐǇ͕ ƚŚŝƐ ĐƌĞĂƚĞƐ Ă ůŽƚ ŵŽƌĞ ƉŽƐƐŝďŝůŝƟĞƐ ĨŽƌ ƚŽĚĂǇ͛Ɛ ǇŽƵƚŚ͘ / ĂůƐŽ ƐĞĞ Ă ŐƌŽǁŝŶŐ ƚƌĞŶĚ ŝŶ ǇŽƵƚŚƐ ǁĂŶƟŶŐ ƚŽ ĐŽŶƚƌŝďƵƚĞ ƚŽ ƚŚĞ ǁŝĚĞƌ ƐŽĐŝĞƚǇ ĂŶĚ ĞŶǀŝƌŽŶŵĞŶƚ ĂŶĚ Ă ƐƚƌŽŶŐ ƐĞŶƐĞ ŽĨ ƉƵƌƉŽƐĞ͘ ĨƵƌƚŚĞƌ ĂĚĚ Ϯ ĐĂƉĂďŝůŝƟĞƐ ďǇ ƌĞĚƵĐŝŶŐ ůĂƐƚ ŵŝůĞ ĐŽƐƚƐ͕ ĂĚĚŝŶŐ ůŽƚƐ ŽĨ ĐŽŶƐƵŵĞƌ ĐŽŶǀĞŶŝĞŶĐĞ ŽƉƟŽŶƐ͕ ŝŵƉƌŽǀĞ ƐĞƌǀŝĐĞ ůĞǀĞůƐ ĂŶĚ ĞǆƉĂŶĚ ŽƵƌ ƌĞĂĐŚ ŝŶ ƚŚĞ ĐŽƵŶƚƌǇ͘ tĞ ǁŝůů ĂůƐŽ ĨŽĐƵƐ ŽŶ ĞŶĂďůŝŶŐ ŵĞƌĐŚĂŶƚƐ ŝŶ /ŶĚŝĂ ƚŽ ƐĞůů ǀŝĂ ĞͲĐŽŵŵĞƌĐĞ ƚŽ ƚŚĞ ǁŽƌůĚ ƚŚƌŽƵŐŚ ŽƵƌ ,> ŶĞƚǁŽƌŬ͘ tĞ ǁŝůů ĐŽŶƟŶƵĞ ƚŽ ĚĞǀĞůŽƉ ĐĂƉĂďŝůŝƟĞƐ ĂŶĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝŶ /ŶĚŝĂ ƚŚƌŽƵŐŚ Ăůů ŽƵƌ ,> ďƵƐŝŶĞƐƐ ƵŶŝƚƐ ʹ ,> ǆƉƌĞƐƐ͕ ,> ^ƵƉƉůǇ ŚĂŝŶ͕ ,> 'ůŽďĂů &ŽƌǁĂƌĚŝŶŐ ĂŶĚ ,> Ğ ŽŵŵĞƌĐĞ ƚŚƌŽƵŐŚ ůƵĞ Ăƌƚ͘

What are your future plans in place? KƵƌ Ăŝŵ ŝƐ ƚŽ ďĞĐŽŵĞ Ă ůĞĂĚĞƌ ŝŶ ŐůŽďĂů ĞͲĐŽŵŵĞƌĐĞ ƌĞůĂƚĞĚ ůŽŐŝƐƟĐƐ ĂĐƟǀŝƟĞƐ ĨŽĐƵƐĞĚ ŽŶ ƚŚƌĞĞ ĂƌĞĂƐ͗ ĨƵůĮůůŵĞŶƚ͕ ĐƌŽƐƐ ďŽƌĚĞƌ ĚĞůŝǀĞƌǇ ĂŶĚ ĚŽŵĞƐƟĐ ĚĞůŝǀĞƌǇ͘ /Ŷ ŽƌĚĞƌ ƚŽ ĚŽ ƚŚŝƐ͕ ,> Ğ ŽŵŵĞƌĐĞ ĂŝŵƐ ƚŽ ĞǆƉĂŶĚ ŝŶƚĞƌŶĂƟŽŶĂůůǇ ĂŶĚ ĨŽĐƵƐ ŽŶ ŐƌŽǁƚŚ ŽƉƉŽƌƚƵŶŝƟĞƐ ŝŶ ƐĞůĞĐƚĞĚ Ϯ ŵĂƌŬĞƚƐ͘ /Ŷ ƐŝĂ WĂĐŝĮĐ͕ ǁĞ ǁŝůů ĞǆƉĂŶĚ ĂĐƌŽƐƐ ƚŚĞ ƌĞŐŝŽŶ ŝŶ ŚŝŶĂ ĂŶĚ /ŶĚŝĂ ĂƐ ƚŚĞ

As a member of the Global eCommerce Management Board of the company, Malcolm Monteiro oversees and steers the Asia Pacific region to become the leading end-to-end eCommerce solutions provider. Malcolm graduated with a Bachelor’s degree in Electrical Engineering from IIT Mumbai and completed his Post Graduate Degree in Business Management from IIM Ahmedabad.

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COVER STORY With a mission to create something new and quenching its customers’ thrust, Parle Agro has been one of the most favored legacy beverage brands in the country since inception. Through its share of ups & downs, the company has yet again got back on track owing to the sheer grit & determination of the trio – father Prakash Chauhan and sisters Schauna & Nadia Chauhan. Carrying ahead the legacy in style and true spirits, Chauhan sisters are one of the most successful role models for women entrepreneurs. Nadia Chauhan, the beverage Connoisseur, is surely living upto its brand slogan ‘Feel the Fizz’. Holding the position of Joint Managing Director & Chief Marketing Officer, Parle Agro Pvt Ltd, Nadia has spent over a decade leading Parle Agro overseeing the company’s growth story. She joined Parle Agro in 2003 when the company was largely a single brand driven organization with a turnover of Rs300 crores; today it boasts of a portfolio that is innovative and growing with a turnover of over Rs2,800 crores, delivering doubledigit growth every single year. With a mission to get back to the pole position, the management team has set for itself an envious target of attaining 10,000 crore turnover by 2022 and has been well on its mission to refresh India. This exclusive interaction with such an effervescent, stylish and a powerful personality will offer you leadership lessons to be the best in the business. Your tagline says, ‘We are Parle Agro. And we are in the business of refreshing India.’ How are you achieving this daunting task? I am part of the 3rd generation of leaders driving this vision. My grandfather, who was fondly known as the Father of Soft Drinks in India for having created the entire Indian soft drinks category with some Iconic brands that continue to exist today, started a journey for our company that has been extremely exciting. My father and now my sister and I continue this journey forward. Our business is to refresh India. With products that are designed for the Indian palate & products that are primarily fruit based. A core part of our value system is in creating new product experiences for the consumers. We do not create me too products, and our focus is on innovation. Our history is the proof of how we have been leading the beverage category by innovating one product at a time. Our most recent launch Frooti Fizz expands sparkling fruit based beverage category that we created almost a decade ago, and we continue to hold dominance in. Frooti Fizz is a step towards expanding this category. With our vision towards growing the sparkling Fruit Drink Category to a 4000 crore, mango being as largely accepted a fruit variant, allows us to driver greater penetration & expand the consumer base. This is one of our most recent examples. We refresh India by creating refreshing & innovative product offerings, and using an extremely developed sales & distribution system to make it available across the length and breadth of the county and our marketing strategies that adopt disruption as the approach towards advertising and creating high affinity & recall for ourbrands.

Parle Agro has a rich legacy. How are you planning to take this growth trajectory forward? Yes, Parle Agro has a rich legacy. Perhaps,

Parle Agro also takes pride in being the first ever company globally to offer a single pack of beverage at a price point as low as `2.50. This market offering came in unique triangular packaging (TCA). For the first time, a beverage was available at the price of confectionary. even richer than most of us are aware about. In the last 13 years that I have been leading the Parle Agro growth story, the focus has been on driving the large vision, by creating a powerful organization that is capable of owning & achieving the large goals that we set for ourselves. For any organization that operates in our category – sales & distribution (S&D) is one of the most critical drivers of success. Over the last decade, the focus has been on creating a world-class S&D system, to deliver in this dynamic & competitive market environment. Besides many other very large initiatives that have been driven to take company to a position of leadership, we have over the last decade, seen a growth of more than 700% and have been growing in rank across the country.

What are the learnings you gained from your father? One paragraph cannot do justice to my learnings from my father. I am fortunate to have learned on the job, under his leadership. It has allowed me to not only understand his vision, but use a very unique lens to how we see the market opportunity & how we approach it.

When did the entrepreneurial bug bite you and you knew that family business is your calling? I have never really thought of anything else. I always knew that the family business was my calling. I feel fortunate to have been given this opportunity to be a part of it, and to lead the company back to the number one spot.

Having grown up in such a family, how were your early days? Did you always want to be a part of your father’s business? Growing up in a family that runs such a large business meant that business was home. This is special. I have memories from very early days, when my father would come home and sample new products that he worked on, memories from when we sold off to Coca Cola and the long hours that he would be away, memories of being a part of product launches and many achievements of the company. I guess it is all of this that always made me want to be a part of my father’s business. I had seen him put his heart & soul into building the company; I wanted to help take it further.

ONE PARAGRAPH CANNOT DO JUSTICE TO MY LEARNINGS FROM MY FATHER. I AM FORTUNATE TO HAVE LEARNED ON THE JOB, UNDER HIS LEADERSHIP. CELERITY • May 2017 | 21

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COVER STORY Mango as a flavor contributes to more than 90% of the Fruit Flavored Still Drinks category and this dominance of a single flavor shows the enormous potential for Frooti Fizz. Since the launch in March, we have seen a very positive response towards Frooti Fizz and are extremely excited about the future of this category. Our goal is to take the fruit juice plus fizz category to Rs4,000 crore in the coming years. What’s that one quality that he possesses that you don’t and visaversa? dŚŝƐ ŝƐ Ă ƋƵĞƐƟŽŶ / ŚĂǀĞ ŶĞǀĞƌ ďĞĞŶ ĂƐŬĞĚ ďĞĨŽƌĞ͘ DǇ ĨĂƚŚĞƌ ŝƐ Ă ƵŶŝƋƵĞ ŵĂŶ͘ ,Ğ ƉŽƐƐĞƐƐĞƐ ĂŶ ĂďŝůŝƚǇ ƚŽ ƐĞĞ ǁŚĂƚ ŵĂŶǇ ĐĂŶŶŽƚ͘

Innovation is another name of Parle Agro. What are the breakthrough innovations achieved at Parle Agro in recent times? /Ŷ /ŶĚŝĂ͕ WĂƌůĞ ŐƌŽ ŝŶƚƌŽĚƵĐĞĚ ƚŚĞ ĐĂƚĞŐŽƌǇ ŽĨ ĨƌƵŝƚ ũƵŝĐĞ ƉůƵƐ Įǌǌ ĚƌŝŶŬƐ ďĂĐŬ ŝŶ ϮϬϬϱ ǁŝƚŚ ƚŚĞ ůĂƵŶĐŚ ŽĨ ƉƉǇ &ŝǌǌ͘ dŚŝƐ ǇĞĂƌ͕ ǁĞ ĐŽŶƟŶƵĞĚ ƚŽ ŝŶŶŽǀĂƚĞ ŝŶ ƚŚĞ ĐĂƚĞŐŽƌǇ ǁŝƚŚ ƚŚĞ ŝŶƚƌŽĚƵĐƟŽŶ ŽĨ &ƌŽŽƟ &ŝǌǌ ǁŚŝĐŚ ŝƐ Ă ƵŶŝƋƵĞ ĐŽŵďŝŶĂƟŽŶ ŽĨ ƌĞĂů ŵĂŶŐŽ ũƵŝĐĞ ĂŶĚ Įǌǌ͘ DĂŶŐŽ ĂƐ Ă ŇĂǀŽƌ ĐŽŶƚƌŝďƵƚĞƐ ƚŽ ŵŽƌĞ ƚŚĂŶ ϵϬй ŽĨ ƚŚĞ &ƌƵŝƚ &ůĂǀŽƌĞĚ ^Ɵůů ƌŝŶŬƐ ĐĂƚĞŐŽƌǇ ĂŶĚ ƚŚŝƐ ĚŽŵŝŶĂŶĐĞ ŽĨ Ă ƐŝŶŐůĞ ŇĂǀŽƌ ƐŚŽǁƐ ƚŚĞ ĞŶŽƌŵŽƵƐ ƉŽƚĞŶƟĂů ĨŽƌ &ƌŽŽƟ &ŝǌǌ͘ ^ŝŶĐĞ ƚŚĞ ůĂƵŶĐŚ ŝŶ DĂƌĐŚ͕ ǁĞ ŚĂǀĞ ƐĞĞŶ Ă ǀĞƌǇ ƉŽƐŝƟǀĞ ƌĞƐƉŽŶƐĞ ƚŽǁĂƌĚƐ &ƌŽŽƟ &ŝǌǌ ĂŶĚ ĂƌĞ ĞǆƚƌĞŵĞůǇ ĞǆĐŝƚĞĚ ĂďŽƵƚ ƚŚĞ ĨƵƚƵƌĞ ŽĨ ƚŚŝƐ ĐĂƚĞŐŽƌǇ͘ KƵƌ ŐŽĂů ŝƐ ƚŽ ƚĂŬĞ ƚŚĞ ĨƌƵŝƚ ũƵŝĐĞ ƉůƵƐ Įǌǌ ĐĂƚĞŐŽƌǇ ƚŽ ZƐϰ͕ϬϬϬ ĐƌŽƌĞ ŝŶ ƚŚĞ ĐŽŵŝŶŐ ǇĞĂƌƐ͘

Being in this most dynamic industry, what keeps you going on time every time? KƵƌ sŝƐŝŽŶ ŬĞĞƉƐ ƵƐ ŐŽŝŶŐ͘ KƵƌ ƉĂƐƐŝŽŶ ŬĞĞƉƐ ƵƐ ŐŽŝŶŐ ĂŌĞƌ ŽƵƌ ǀŝƐŝŽŶ͘ tĞ ǁĂŶƚ ƚŽ ďĞ ďĂĐŬ ǁŚĞƌĞ ǁĞ ƐƚĂƌƚĞĚ ʹ ƚŚĞ ŶƵŵďĞƌ ŽŶĞ ƐƉŽƚ͘ tĞ ǁŽŶ͛ƚ ƐƚŽƉ ƵŶƟů ǁĞ ŐĞƚ ƚŚĞƌĞ͘ ŶĚ ŽŶĐĞ ǁĞ ĚŽ͕ ǁĞ ǁŝůů ďĞ ůĂǇŝŶŐ ĚŽǁŶ ĞǀĞŶ ůĂƌŐĞƌ ĂŵďŝƟŽŶƐ ĨŽƌ ŽƵƌ ďƵƐŝŶĞƐƐ͘

The GST impact GST will be a big opportunity for the FMCG category moving forward. The ƐŝŵƉůŝĮĐĂƟŽŶ ŽĨ ƚŚĞ ƚĂǆĂƟŽŶ ƐƚƌƵĐƚƵƌĞ ǁŝůů ĚĞĮŶŝƚĞůǇ ďƌŝŶŐ ŝŶ ƚŚĞ ĞĂƐĞ ŽĨ ĚŽŝŶŐ business. I hope that we are able to provide our products that are fruit ďĂƐĞĚ ĂŶĚ ŚĞŶĐĞ ŚĞĂůƚŚŝĞƌ Ăƚ ďĞƩĞƌ prices to the consumers and really help to expand the categories we are present in far beyond what they are ƌŝŐŚƚ ŶŽǁ͘ Ɛ ĂŶ ŽƌŐĂŶŝǌĂƟŽŶ͕ ǁĞ started preparing well in advance for all possible impacts due to GST and we seem to be in a good place to address ƚŚĞ ĚŝīĞƌĞŶƚ ŝŵƉůŝĐĂƟŽŶƐ ƚŚĂƚ ŝƚ ĐŽƵůĚ have.

How do you keep your employees motivated to achieve better than the best? /Ŷ ƚŚĞ ƉĂƐƚ ŝƚ ǁĂƐ ĞĂƐŝĞƌ͕ ǁĞ ǁĞƌĞ Ă ƐŵĂůůĞƌ ŽƌŐĂŶŝǌĂƟŽŶ ĂŶĚ / ĐŽƵůĚ ƐĂǇ ƚŚĂƚ / ŬŶĞǁ ĂůŵŽƐƚ ĞǀĞƌǇďŽĚǇ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌǇ ďǇ ŶĂŵĞ͘ tĞ ŚĂǀĞ ŐƌŽǁŶ ůĂƌŐĞ ŶŽǁ ĂŶĚ ŝƚ͛Ɛ ŶŽƚ ƚŚĂƚ ĞĂƐǇ ĂŶǇŵŽƌĞ͘ Ɛ Ă ŐƌŽǁŝŶŐ ŽƌŐĂŶŝǌĂƟŽŶ͕ ŽŶĞ ŽĨ ƚŚĞ ůĂƌŐĞƐƚ ŵŽƟǀĂƚŽƌƐ ŝƐ ďƵƐŝŶĞƐƐ ƉĞƌĨŽƌŵĂŶĐĞ ŝƚƐĞůĨ͘ /ƚ͛Ɛ Ă ŐƌĞĂƚ ĨĞĞůŝŶŐ ĨŽƌ ŵŽƐƚ ƚŽ ďĞ Ă ƉĂƌƚ ŽĨ Ă ŐƌŽǁŝŶŐ ŽƌŐĂŶŝǌĂƟŽŶ ďĞĐĂƵƐĞ ŝƚ ĂůƐŽ ŵĞĂŶƐ ƚŚĂƚ ĞĂĐŚ ŽŶĞ ŝƐ ƐĞĞŝŶŐ ƐƵĐĐĞƐƐ ĂŶĚ ŶŽƚŚŝŶŐ ďĞĂƚƐ ƚŚĞ ĨĞĞůŝŶŐ ŽĨ ƐƵĐĐĞƐƐ͘ tĞ ĚŽ ŚĂǀĞ Ă ůŽƚ ŽĨ ŽƚŚĞƌ ŝŶŝƟĂƟǀĞƐ ĂƐ ǁĞůů ǁŚĞƚŚĞƌ ŝƚ ŝƐ ŽƵƌ ĂŶŶƵĂů ƌĞƚƌĞĂƚ ǁŚĞƌĞ ǁĞ ŚĂǀĞ ĨŽĐƵƐĞĚ ŽŶ ƚĂŬŝŶŐ ŽƵƌ ƚĞĂŵƐ ƚŽ ƉůĂĐĞƐ ĂŶĚ ĨŽƌ ĞǆƉĞƌŝĞŶĐĞƐ ƚŚĞǇ ŚĂǀĞ ŶĞǀĞƌ ŝŵĂŐŝŶĞĚ ƚŚĞŵƐĞůǀĞƐ ĚŽŝŶŐ ƐƵĐŚ ĂƐ ƵŶŐĞĞ ũƵŵƉŝŶŐ͕ ǌŝƉůŝŶŝŶŐ͕ ǁŚŝƚĞ ǁĂƚĞƌ ƌĂŌŝŶŐ͕ ĐĂŵƉŝŶŐ ĂŶĚ Ă ůŽƚ ŵŽƌĞ͘ ĞƐƟŶĂƟŽŶƐ ŚĂǀĞ ŝŶĐůƵĚĞĚ /ŶĚŝĂŶ Θ /ŶƚĞƌŶĂƟŽŶĂů ŚŽƚ ƐƉŽƚƐ͘ tĞ ĂƌĞ ũƵƐƚ ƉůĂŶŶŝŶŐ ŽƵƌ ŶĞǆƚ ŽŶĞ͘ tĞ ĂůƐŽ ŚĂǀĞ ĂŶŶƵĂů ƌĞĐŽŐŶŝƟŽŶ ƉƌŽŐƌĂŵƐ ƚŽ ƌĞĐŽŐŶŝǌĞ ŽƵƚƐƚĂŶĚŝŶŐ ƉĞƌĨŽƌŵĞƌƐ͘ tĞ ŚĂǀĞ Ă ŵĞĞƚ ƚŚĂƚ ƚĂŬĞƐ ƉůĂĐĞ ĞǀĞƌǇ ǇĞĂƌ ŝŶ :ĂŶƵĂƌǇ͕ ǁŝƚŚ ĞǀĞƌǇ ƐŝŶŐůĞ ƉĞƌƐŽŶ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌǇ͕ ƚŽ ĚŝƐĐƵƐƐ ŽƵƌ ĂĐŚŝĞǀĞŵĞŶƚ͕ ŽƵƌ ĞǆĐŝƟŶŐ ƉůĂŶƐ ĂŚĞĂĚ Θ ƌĞĐŽŐŶŝǌĞ ƚŚŽƐĞ

ǁŚŽ ŚĂǀĞ ĐŽŶƚƌŝďƵƚĞĚ ĞǆĐĞƉƟŽŶĂůůǇ ƚŽ ƚŚĞ ĂĐŚŝĞǀĞŵĞŶƚƐ͘ tĞ ŵĂĚĞ Ă ůŽƚ ŽĨ ƉĞŽƉůĞ ŚĂǀĞ ƚŚĞŝƌ ĚƌĞĂŵ ĐŽŵĞ ƚƌƵĞ͕ ǁŚĞŶ ǁĞ ŐŽƚ ^ĂůŵĂŶ <ŚĂŶ ƚŽ ǀŝƐŝƚ ŽƵƌ ŽĸĐĞ ĂŶĚ ƐƉĞŶĚ ƟŵĞ ǁŝƚŚ ŽƵƌ ƚĞĂŵƐ͘ ůů ŽĨ ƚŚŝƐ ĂĚĚƐ ƚŽ ǁŚĂƚ ŬĞĞƉƐ ƚŚĞŵ ŵŽƟǀĂƚĞĚ ĂŶĚ ŝŶ ůŽǀĞ ǁŝƚŚ ƚŚĞ ďƵƐŝŶĞƐƐ͘

What do you think is the most difficult aspect while building and sustaining such an empire? / ǁŽƵůĚ ƐĂǇ ƚŚĞ ŵŽƐƚ ĚŝĸĐƵůƚ ĂƐƉĞĐƚ ŝƐ ƚŽ ĐƌĞĂƚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ Ăƚ ƚŚĞ ƐĂŵĞ ƉĂĐĞ Ăƚ ǁŚŝĐŚ ǁĞ ĂƌĞ ŐƌŽǁŝŶŐ͘ WĞŽƉůĞ ĂƌĞ ƚŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ĂƐƉĞĐƚ ŽĨ ĂŶǇ ďƵƐŝŶĞƐƐ͘

What makes Parle Agro one of the most favoured food & beverage brand? What are the elements that you possess while your competitors don’t? / ďĞůŝĞǀĞ ƚŚĂƚ ǁĞ ĂƌĞ ƚƌƵůǇ ĂŶ /ŶĚŝĂŶ ĐŽŵƉĂŶǇ ĂŶĚ ƚŚĂƚ͛Ɛ ƚŚĞ ďŝŐŐĞƐƚ ĨĂĐƚŽƌ ƐĞƫŶŐ ƵƐ ĂƉĂƌƚ ĨƌŽŵ ŽƵƌ ĐŽŵƉĞƟƚŽƌƐ͘ tĞ ǀĞƌǇ ǁĞůů ŬŶŽǁ ƚŚĞ ƚĂƐƚĞ ĂŶĚ ůŝŬŝŶŐƐ ŽĨ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ďĂƐĞĚ ŽŶ ƚŚĂƚ͕ ǁĞ ďƌŝŶŐ ŽƵƚ ŝŶŶŽǀĂƟǀĞ ƉƌŽĚƵĐƚƐ ĨŽƌ ƚŚĞŵ͘

Freshness is one of the most crucial elements in your business. How do you ensure the same? ƵƐƚŽŵĞƌ ĐĞŶƚƌŝĐŝƚǇ ŚĂƐ ĂůǁĂǇƐ ďĞĞŶ ŽŶĞ ŽĨ ŽƵƌ ŬĞǇ ĨŽĐƵƐĞƐ ĂŶĚ ŝŶ ƚŚĞ ďĞǀĞƌĂŐĞ ŝŶĚƵƐƚƌǇ͕ ŐĞƫŶŐ ƚŚĞ ĐŽŶƐƵŵĞƌ ƚŚĞ ƉĞƌĨĞĐƚ ĞǆƉĞƌŝĞŶĐĞ ŝƐ ĐƌŝƟĐĂů͘ dŚƌŽƵŐŚ ƚŚĞ ǇĞĂƌƐ͕ ǁĞ ŚĂǀĞ ĐŽŶƟŶƵŽƵƐůǇ ŝŶǀĞƐƚĞĚ ĂŶĚ ĞŶŚĂŶĐĞĚ ŽƵƌ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŶĚ ƐƵƉƉůǇ ĐŚĂŝŶ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ ŽƵƌ ĐŽŶƐƵŵĞƌƐ ŐĞƚ ƚŚĞ ďĞƐƚ ƚĂƐƟŶŐ ƉƌŽĚƵĐƚ ĞǆƉĞƌŝĞŶĐĞ͘ hƐĂŐĞ ŽĨ ĂƵƚŽŵĂƚĞĚ ƚĞĐŚŶŽůŽŐŝĞƐ Ăƚ ŽƵƌ ĨĂĐƚŽƌŝĞƐ͕ ƐĞůĞĐƟŽŶ ŽĨ ƚŚĞ ƉĞƌĨĞĐƚ ƉĂĐŬĂŐŝŶŐ ĨŽƌŵĂƚƐ͕ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ Ă ĚĂƚĂ ĐĞŶƚƌŝĐ ƐƵƉƉůǇ ĐŚĂŝŶ ĂŶĚ ĂĚŽƉƟŽŶ ŽĨ ƐĂůĞƐ ĨŽƌĐĞ ĂƵƚŽŵĂƟŽŶ ŚĂƐ ĞŶĂďůĞĚ ƵƐ ƚŽ ŐĞƚ ƚŚĞ ĨƌĞƐŚĞƐƚ ƉƌŽĚƵĐƚ ƚŽ ŽƵƌ ĐŽŶƐƵŵĞƌƐ ǁŚĞƌĞǀĞƌ ƚŚĞǇ ĂƌĞ ƉƌĞƐĞŶƚ͘

Customer centricity has always been one of our key focuses and in the beverage industry, getting the consumer the perfect experience is critical. Through the years, we have continuously invested and enhanced our manufacturing and supply chain infrastructure to ensure that our consumers get the best tasting product experience.

ϮϮ | CELERITY • May 2017

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COVER STORY UP, CLOSE & PERSONAL What’s your passion? Besides business, I love travelling, I’m a big foodie, I love going on all kinds of adventures with my family and kids, I love ĂŶŝŵĂůƐ͕ ĂŶĚ / ůŽǀĞ ŵĞĞƟŶŐ ŶĞǁ ƉĞŽƉůĞ͘

What’s success, according to you? I will consider myself successful, if I’m able to lead our company back to the ŶƵŵďĞƌ ŽŶĞ ƉŽƐŝƟŽŶ͘

Your most priced possession My children & my family

How do you unwind yourself? ZĞĐĞŶƚůǇ /͛ǀĞ ƚĂŬĞŶ ƚŽ zŽŐĂ͘ ŶĚ / ĮŶĚ ŝƚ͛Ɛ an amazing way to unwind. Otherwise, it’s music, or even cuddling in bed reading books with my kids.

A recent read that has inspired you the most dŚĞ ^ŽƵŶĚ ŽĨ Ă tŝůĚ ^ŶĂŝů ĂƟŶŐ ďǇ Elisabeth Tova Bailey – It is an inspiring ĂŶĚ ĂŶ ŝŶƟŵĂƚĞ ƐƚŽƌǇ ŽĨ ƚŚĞ ĂƵƚŚŽƌ͛Ɛ year-long encounter with a Neohelix albolabris—a common forest snail, while an illness keeps her bedridden.

tŚĞƌĞ ĚŽ ǇŽƵ ŐĞƚ ƚŚĞ ŝŶƐƉŝƌĂƟŽŶ from? / ĮŶĚ ŝŶƐƉŝƌĂƟŽŶ Ăůů ĂƌŽƵŶĚ ŵĞ͘ ^ŽŵĞƟŵĞƐ ŝƚ͛Ɛ ƚŚĞ ƉĞŽƉůĞ / ŵĞĞƚ͕ ƚŚĞ

Where do we see Parle Agro growing from here on? KƵƌ ƵůƟŵĂƚĞ ŐŽĂů ŝƐ ƚŽ ǁŝŶ ďĂĐŬ ƚŚĞ ŶƵŵďĞƌ ŽŶĞ ƐƉŽƚ͕ ǁŚŝĐŚ ǁĞ ŚĂĚ ƚŽ ŐŝǀĞ ƵƉ ǁŚĞŶ ǁĞ ƐŽůĚ ŵŽƐƚ ŽĨ ŽƵƌ ďĞǀĞƌĂŐĞƐ͘ tĞ ŚĂǀĞ ŽǀĞƌ ƚŚĞ ǇĞĂƌƐ͕ ďƵŝůƚ ŽƵƌ ŽƌŐĂŶŝǌĂƟŽŶ ĂŶĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ďĂĐŬ ĨƌŽŵ ƐĐƌĂƚĐŚ͕ ǁĞ ŚĂǀĞ ďĞĞŶ ŐƌŽǁŝŶŐ ƌĂƉŝĚůǇ ĂŶĚ ĨĂƐƚĞƌ ƚŚĂŶ ƚŚĞ ŝŶĚƵƐƚƌǇ͕ ǁĞ ŚĂǀĞ ĞǀĞŶ ŐƌŽǁŶ ŝŶ ZĂŶŬ ĂŶĚ ƚŽĚĂǇ ŚŽůĚ ƚŚĞ ŶƵŵďĞƌ ƚǁŽ ƐƉŽƚ͘ Ǉ ƚŚĞ ǇĞĂƌ ϮϬϮϮ͕ ǁĞ ƐŚŽƵůĚ ŚĂǀĞ ĂĐŚŝĞǀĞĚ ϭϬ͕ϬϬϬ ĐƌŽƌĞ ƚƵƌŶŽǀĞƌ ĂŶĚ Ă ƉŽƐŝƟŽŶ ŽĨ ůĞĂĚĞƌƐŚŝƉ ĂĐƌŽƐƐ ĐĂƚĞŐŽƌŝĞƐ ƚŚĂƚ ǁĞ ŽƉĞƌĂƚĞ ŝŶ͘

What’s your message to new age entrepreneurs?

ƚŚŝŶŐƐ / ƐĞĞ͕ ƐŽŵĞƟŵĞƐ ǁŚĂƚ / ƌĞĂĚ ĂďŽƵƚ͘ / ĮŶĚ ŝŶƐƉŝƌĂƟŽŶ ŝŶ ƚŚĞ ƐŵĂůůĞƐƚ ŽĨ things.

You have been recently listed 50 ŵŽƐƚ ŝŶŇƵĞŶƟĂů ǁŽŵĞŶ͘ tŚŽ ǁŽƵůĚ you give this credit to? I am not such a big fan of all these lists that are published and these achievements. I am thankful that someone thought I am worthy of being a part of it none the less. If I have to give credit for where I have reached today, it would be to my parents. My father ĨŽƌ ƚƌƵůǇ ƚƌƵƐƟŶŐ ŵĞ ďůŝŶĚůǇ ĂŶĚ ŚĂǀŝŶŐ such strong belief in me, and giving me the kind of opportunity he gave me, very early in my life. And my mom for being such a big support in raising my kids so that I could strike a strong balance between work and family life.

What’s your leadership style? I have a wonderful leader in my father myself and I like to follow his approach in leadership. In my opinion, a leader must give vision and courage to the team, and empower the members to bring the vision to life. I believe everyone should ŚĂǀĞ Ă ǀŽŝĐĞ ĂŶĚ ĞǀĞƌǇŽŶĞ ĚĞĮŶŝƚĞůǇ ŚĂƐ a point of view and I feel as a leader, it is important to ensure that everyone’s point of view is addressed and heard. It

ƵŶĚĞƌƐƚĂŶĚƐ ƚŚĞ ƉŽƐŝƟŽŶ / ŚŽůĚ͕ ĂŶĚ / ŽŌĞŶ ĮŶĚ ŚĞƌ ĞǀĞŶ ĞǆƉůĂŝŶŝŶŐ ƚŽ ŵǇ ƐŽŶ ƐŽŵĞƟŵĞƐ͕ ǁŚĞŶ / ŚĂǀĞ ƚŽ ďĞ ĂǁĂǇ͘ ƚ ƟŵĞƐ ŽĨ ĚŝƐƚƌĞƐƐ͕ ƚŚĞǇ ĂƌĞ ƚƌƵůǇ ĂŵĂǌŝŶŐ͘ ŚŝůĚƌĞŶ ĂůǁĂǇƐ ŬŶŽǁ͕ ĂŶĚ ƚŚĞƐĞ ƚǁŽ ũƵƐƚ ƚƌĂŶƐĨŽƌŵ ŝŶƚŽ ƚŚĞ ŵŽƐƚ ƐƵƉƉŽƌƟǀĞ ďĞŝŶŐƐ ĚƵƌŝŶŐ ƚŚŽƐĞ ŵŽŵĞŶƚƐ͘ DǇ ĞŶƟƌĞ ƐƵƉƉŽƌƚ ƐǇƐƚĞŵ ŝƐ ĂůƐŽ ǀĞƌǇ ƐƚƌŽŶŐ ĂŶĚ ŚĂƐ ĞŶĂďůĞĚ ŵĞ ƚŽ ĂĐŚŝĞǀĞ ƚŚŝƐ ďĂůĂŶĐĞ ĂŶĚ ĚŽ ũƵƐƟĐĞ ƚŽ ďŽƚŚ ƚŚĞƐĞ ǀĞƌǇ ŝŵƉŽƌƚĂŶƚ ƌŽůĞƐ ƚŚĂƚ / ƉůĂǇ͘

ĚŽĞƐŶ͛ƚ ŵĂƩĞƌ ŝĨ ǇŽƵ ĂŐƌĞĞ ǁŝƚŚ ŝƚ ďƵƚ it’s important that the point of view is out there because that leads to healthier decision making and team building. ŵƉŽǁĞƌŝŶŐ ƉĞŽƉůĞ ĂŶĚ ƌĞƐƉĞĐƟŶŐ ƚŚĞŵ is very important because everyone has ĂŵďŝƟŽŶƐ Θ ƉĂƐƐŝŽŶ ĂŶĚ ŝƚ ŝƐ ŝŵƉŽƌƚĂŶƚ to nurture that. My leadership and ŵĂŶĂŐĞŵĞŶƚ ƐƚǇůĞ ƚƌŝĞƐ ƚŽ ƐƟĐŬ ĐůŽƐĞůǇ to this virtue and I believe it has worked well and contributed to overall company success.

What’s that one thing you would like your kids to inculcate? I would like them to be focused and true to whatever it is that they decide to do.

ƚŚĞ ďŝŐŐĞƐƚ ƉŽůŝĐǇ ĐŚĂŶŐĞƐ ǁĞ ŚĂǀĞ ĞŶĐŽƵŶƚĞƌĞĚ ŝŶ ƌĞĐĞŶƚ ƟŵĞƐ ĂŶĚ ŶŽǁ ƚŚĞƌĞ ŝƐ '^d͘ tŚŝůĞ ƚŚĞƌĞ ŵŝŐŚƚ ďĞ ƐŚŽƌƚ ƚĞƌŵ ŶĞŐĂƟǀĞ ŝŵƉĂĐƚ ĨƌŽŵ ƐƵĐŚ ƉŽůŝĐǇ ĐŚĂŶŐĞƐ͕ ǁĞ ƐŚŽƵůĚ ůŽŽŬ Ăƚ ŝƚ ĨƌŽŵ Ă ůŽŶŐͲƚĞƌŵ ƉĞƌƐƉĞĐƟǀĞ͘ dŚĞ ĐŽƵŶƚƌǇ ŝƐ ŽŶ Ă ƌŽĂĚ ƚŽ ĚĞǀĞůŽƉŵĞŶƚ ŝŶ Ăůů ĂƐƉĞĐƚƐ ĂŶĚ ŝƚ ŝƐ ŐƌĞĂƚ ƚŚĂƚ ŽƵƌ ƐǇƐƚĞŵƐ ĂƌĞ ĐŽŵŝŶŐ Ăƚ ƉĂƌ ǁŝƚŚ ĚĞǀĞůŽƉĞĚ ĞĐŽŶŽŵŝĞƐ͘ DŽƐƚ ŽĨ ƚŚĞ ƉŽůŝĐǇ ĐŚĂŶŐĞƐ ǁŝůů ƐƵƌĞůǇ ƐĞƚ ƵƉ ƚŚĞ ĞĐŽŶŽŵǇ ĨŽƌ ĐŽŶƟŶƵĞĚ ĂŶĚ ƐƵƐƚĂŝŶĂďůĞ ĞĐŽŶŽŵŝĐ ŐƌŽǁƚŚ͘

With the current policy changes, how do you see Indian economy shaping up in times to come? ĞŵŽŶĞƟǌĂƟŽŶ ǁĂƐ ŽďǀŝŽƵƐůǇ ŽŶĞ ŽĨ

^ƚĂǇ ĨŽĐƵƐĞĚ͕ ĐŽŵŵŝƩĞĚ ĂŶĚ ĚƌŝǀĞ ĨŽƌǁĂƌĚ ĨĞĂƌůĞƐƐůǇ͊

At so many places, you have been quite vocal about balancing personal & professional life, which is the need of the hour. How do you do that even during times of distress? tŚĂƚ / ƉĞƌŚĂƉƐ ŚĂǀĞ ŶŽƚ ƐĂŝĚ ŽƵƚ ůŽƵĚ ĞŶŽƵŐŚ ŝƐ ƚŚĂƚ / ŚĂǀĞ ƚǁŽ ǀĞƌǇ ŝŶƚĞůůŝŐĞŶƚ ĂŶĚ Ăƚ ƚŚĞ ƐĂŵĞ ƟŵĞ ǀĞƌǇ ƐĞŶƐŝƟǀĞ ĐŚŝůĚƌĞŶ͘ dŚĞǇ ŚĂǀĞ ďĞĞŶ ĂƐ ŵƵĐŚ ŽĨ ƐƵƉƉŽƌƚ ŝŶ ŚĞůƉŝŶŐ ŵĞ ĂĐŚŝĞǀĞ ƚŚĞ ǁŽƌŬ ůŝĨĞ ďĂůĂŶĐĞ͘ dŽĚĂǇ ŵǇ ĚĂƵŐŚƚĞƌ

CELERITY • May 2017 | Ϯϯ

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INTERVIEW

COMPLEXITY IS OUR STRENGTH “Agility is one key pillar of our 2020+ strategic priorities. In a highly volatile and dynamic business environment, increasing the agility of the organization will be a critical success factor for Henkel in the future. This will include energized and empowered teams, fastest time-to-market as well as smart and simpliﬁed processes,” remarks Sandeep Baxla, Head Supply Chain – India sub-continent, Henkel Adhesives Technologies, during an interaction. You have close to two decades’ experience in supply chain network planning & implementation. How do you think the scenario has evolved over the years? dŚĞ ƐƵƉƉůǇ ĐŚĂŝŶ ƚĞƌŵŝŶŽůŽŐǇ ǁĂƐ ŶŽŶͲ ĞǆŝƐƚĞŶƚ Ăƚ ƚŚĞ ƟŵĞ / ŐƌĂĚƵĂƚĞĚ ĨƌŽŵ y>Z/ ŝŶ ŽƉĞƌĂƟŽŶƐ͘ dŚĞ ŶĞĂƌĞƐƚ ƌĞůĂƟǀĞ ƚĞƌŵŝŶŽůŽŐǇ ǁĂƐ ĚŝƐƚƌŝďƵƟŽŶ͘ /Ĩ ǁĞ ƚƌĂĐĞ ƚŚĞ ŚŝƐƚŽƌǇ͕ ƚŚĞ ƐƵƉƉůǇ ĐŚĂŝŶ ĐŽŶĐĞƉƚ ĞǀŽůǀĞĚ Ăƚ ƚŚĞ ĞŶĚ ŽĨ ϭϵϵϳ͘ / ŚĂǀĞ ďĞĞŶ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌǇ ĨŽƌ ĂůŵŽƐƚ Ϯϯ ǇĞĂƌƐ ĂŶĚ ƚŚĞ ƚƌĂŶƐĨŽƌŵĂƟŽŶ ŚĂƐ ďĞĞŶ ƉŚĞŶŽŵĞŶĂů͕ ĂŶĚ ŵŽƌĞ ƐŽ͕ ŝŶ ƚŚĞ ƌĞĐĞŶƚ ǇĞĂƌƐ͕ ƚŚĞ ĚǇŶĂŵŝĐƐ ŚĂǀĞ ŵĞƚĂŵŽƌƉŚŽƐĞĚ ĚƌĂƐƟĐĂůůǇ͘ ^ƵƉƉůǇ ĐŚĂŝŶ ǁĂƐ ŶĞǀĞƌ ĐŽŶƐŝĚĞƌĞĚ ĐŽƌĞ ŽĨ ƚŚĞ ŽƌŐĂŶŝǌĂƟŽŶ ĞĂƌůŝĞƌ͘ dŽ ƚĞůů ǇŽƵ ŚŽŶĞƐƚůǇ͕ ŽƵƌ ƚĞĂŵ ĂůƐŽ ƵƐĞĚ ƚŽ ĐŽŶƐŝƐƚ ŽĨ ƉĞŽƉůĞ ǁŚŽ ǁĞƌĞ ŶŽƚ ƐƵŝƚĞĚ ĨŽƌ ĂŶǇ ŽƚŚĞƌ ĚĞƉĂƌƚŵĞŶƚ ďĞ ŝƚ ƐĂůĞƐ Žƌ ŽƉĞƌĂƟŽŶƐ͘ WĞŽƉůĞ ǁĞƌĞ ĨŽƌĐŝďůǇ ŐŝǀĞŶ ƚŚĞ ƚĂƐŬ ŽĨ ŵĂŶĂŐŝŶŐ ůŽŐŝƐƟĐƐ Θ ƉůĂŶŶŝŶŐ ĂŶĚ ŶŽ ŽŶĞ

ƌĞĂůůǇ ǁĂƐ ŬĞĞŶ ƚŽ ƚĂŬĞ ƵƉ ũŽď ϮϬ ǇĞĂƌƐ ĂŐŽ͘ ǀĞŶ ƚŚĞ ƚŽƉ ŵĂŶĂŐĞŵĞŶƚ ƵƐĞĚ ƚŽ ƚŚŝŶŬ ƚŚĂƚ ŝƚ͛Ɛ ũƵƐƚ ĂďŽƵƚ ŵŽǀŝŶŐ ƉƌŽĚƵĐƚƐ ĨƌŽŵ ƉŽŝŶƚ ƚŽ ͘ Ɛ ĐŽŵƉĞƟƟŽŶ ƉŝĐŬĞĚ ƵƉ ĂŶĚ ƚŚĞ ĐŽƵŶƚƌǇ ƐĂǁ ƚŚĞ ǁĂǀĞ ŽĨ ůŝďĞƌĂůŝǌĂƟŽŶ͕ ĐŽŵƉĂŶŝĞƐ ƐƚĂƌƚĞĚ ƌĞĂůŝǌŝŶŐ ƚŚĞ ĐƌƵĐŝĂů ŝŵƉŽƌƚĂŶĐĞ ŽĨ ƐƵƉƉůǇ ĐŚĂŝŶ͘ EŽǁͲĂͲĚĂǇƐ͕ ƚŚĞ ĞŶƟƌĞ ƐƵƉƉůǇ ĐŚĂŝŶ ŝƐ ĐĂƌǀĞĚ ŽƵƚ ĂƐ ĂŶ ŝŶĚĞƉĞŶĚĞŶƚ ǀĞƌƟĐĂů͕ ǁŚŝĐŚ ĞĂƌůŝĞƌ ƵƐĞĚ ƚŽ ďĞ Ă ƉĂƌƚ ŽĨ ƐĂůĞƐ ǁŝƚŚ ŚĂƉŚĂǌĂƌĚ ƌĞƉŽƌƟŶŐ ƐƚƌƵĐƚƵƌĞ͘ /ƚ ŚĂƐ ƚŽĚĂǇ ďĞĐŽŵĞ Ă ĨŽĐĂů ƉŽŝŶƚ ŝŶ ĞŶĂďůŝŶŐ ďƵƐŝŶĞƐƐĞƐ ƚŽ ĂĐŚŝĞǀĞ ƚŚĞŝƌ ƐƚƌĂƚĞŐŝĐ ŐŽĂů͘ /Ŷ ƚƌƵĞ ƐĞŶƐĞ͕ ƐƵƉƉůǇ ĐŚĂŝŶ ŚĂƐ ƐĞĞŶ Ă ƚƌĞŵĞŶĚŽƵƐ ƚƌĂŶƐĨŽƌŵĂƟŽŶ ŝŶ ƚŚĞ ƌĞĐĞŶƚ ǇĞĂƌƐ͘ /ƚ ŝƐ ŶŽƚ ůŽŽŬĞĚ ĂƐ Ă ĐŽƐƚ ĐĞŶƚƌĞ ďƵƚ Ă ǀĂůƵĞ ĂĚĚŝƟŽŶ ĨŽƌ ƚŚĞ ĞŶƟƌĞ ǀĂůƵĞ ĐŚĂŝŶ͘ tŝƚŚŽƵƚ ƐƵƉƉůǇ ĐŚĂŝŶ͕ / ƚŚŝŶŬ ŵĂŶǇ KƐ ǁŽƵůĚ ďĞ ŚĂŶĚŝĐĂƉƉĞĚ͘

How is the adhesives & coatings market shaping up in the country?

dŚĞ ŐůŽďĂů ŵĂƌŬĞƚ ǀĂůƵĞ ŽĨ ƚŚĞ ĂĚŚĞƐŝǀĞƐ ĂŶĚ ƐĞĂůĂŶƚƐ ǁĂƐ ĞƐƟŵĂƚĞĚ ƚŽ ďĞ ĂďŽƵƚ Ψϰϱ͘ϯϲ ŝůůŝŽŶ ŝŶ ϮϬϭϰ ĂŶĚ ŝƐ ƉƌŽũĞĐƚĞĚ ƚŽ ƌĞĂĐŚ Ψϱϵ͘ϳϱ ŝůůŝŽŶ ďǇ ϮϬϮϬ͕ ŐƌŽǁŝŶŐ Ăƚ Ă 'Z ŽĨ ϰ͘ϳϮй ďĞƚǁĞĞŶ ϮϬϭϱ ĂŶĚ ϮϬϮϬ͘ ƌŝǀĞŶ ďǇ ƚŚĞ ƌĞƋƵŝƌĞŵĞŶƚ ŽĨ ƐƵƉĞƌŝŽƌ ƉĞƌĨŽƌŵĂŶĐĞ ĐŚĂƌĂĐƚĞƌŝƐƟĐƐ͕ ƚŚĞ ĂĚŚĞƐŝǀĞƐ ŵĂƌŬĞƚ ŝƐ ƐůŽǁůǇ ƐŚŝŌŝŶŐ ĨƌŽŵ ƚŚĞ ƚƌĂĚŝƟŽŶĂů ƐŽůǀĞŶƚ ďĂƐĞĚ ĂĚŚĞƐŝǀĞƐ ƚŽǁĂƌĚƐ ƚŚĞ ƵƐĞ ŽĨ ŚŝŐŚͲƉĞƌĨŽƌŵĂŶĐĞ ƉƌŽĚƵĐƚƐ ƐƵĐŚ ĂƐ ƌĞĂĐƟǀĞ ŚŽƚ ŵĞůƚƐ ĂŶĚ ƉƌĞƐƐƵƌĞ ƐĞŶƐŝƟǀĞ ŚŽƚ ŵĞůƚ ĂĚŚĞƐŝǀĞƐ͘ dĂůŬŝŶŐ ƐƉĞĐŝĮĐĂůůǇ ĂďŽƵƚ ,ĞŶŬĞů ĚŚĞƐŝǀĞ dĞĐŚŶŽůŽŐŝĞƐ ŝŶ /ŶĚŝĂ͕ ƐŽ ĨĂƌ͕ ǁĞ ŚĂǀĞ ŵĂŝŶůǇ ďĞĞŶ ŝŶ ƚŚĞ Ϯ ƐĞŐŵĞŶƚ͘ tĞ ŚĂǀĞ ϴ ƉůĂŶƚƐ ŝŶ ƚŚĞ ĐŽƵŶƚƌǇ ĂŶĚ Ă ƐƚĂƚĞͲ ŽĨͲƚŚĞͲĂƌƚ /ŶŶŽǀĂƟŽŶ ĞŶƚĞƌ Ăƚ WƵŶĞ͘ dŚĞ ŝŶĚƵƐƚƌǇ ŝƐ ƌĞĂůůǇ ƐŚĂƉŝŶŐ ƵƉ ǁĞůů ŝŶ ƚŚĞ ĐŽƵŶƚƌǇ ĂŶĚ ǁŝƚŚ ƚŚĞ ŵƵĐŚ ƚŚƌƵƐƚ ĐŽŵŝŶŐ ĨƌŽŵ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƚŚƌŽƵŐŚ ͚DĂŬĞ ŝŶ /ŶĚŝĂ͛ ŝŶŝƟĂƟǀĞ͕ ƚŚĞ ƉŽƐƐŝďŝůŝƟĞƐ ĂƌĞ ƚƌĞŵĞŶĚŽƵƐ͘ KƵƌ ŐƌŽǁƚŚ ĚĞƉĞŶĚƐ ŽŶ ƚŚĞ

Ϯϰ | CELERITY • May 2017

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INTERVIEW ŐƌŽǁƚŚ ŽĨ K DƐ Žƌ ĐŽƌĞ ƐĞĐƚŽƌƐ ƐƵĐŚ ĂƐ ĂƵƚŽŵŽƟǀĞ͕ ǁŚŝƚĞ ŐŽŽĚƐ͕ ĞƚĐ͘ /Ĩ ƚŚĞǇ ĂƌĞ ŽŶ Ă ŐƌŽǁƚŚ ƐƉƌĞĞ͕ ƚŚĞ ƵůƟŵĂƚĞ ďĞŶĞĮĐŝĂƌŝĞƐ ǁŝůů ďĞ ĂůůŝĞĚ ŝŶĚƵƐƚƌŝĞƐ ƐƵĐŚ ĂƐ ŽƵƌƐ͘

What are the unique peculiarities of adhesives & coatings business? How complex is the supply chain? dŚĞ ĂƉƉůŝĐĂƟŽŶƐ ŽĨ ĂĚŚĞƐŝǀĞƐ Θ ĐŽĂƟŶŐƐ ĂƌĞ ĞŶŽƌŵŽƵƐ ĂŶĚ ƐŽ ĂƌĞ ƚŚĞ ĐŽŵƉůĞǆŝƟĞƐ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ ƉƉůĞ ƉŚŽŶĞƐ ĐŝƌĐƵŝƚƌǇ ƌĞƋƵŝƌĞƐ Ă ƐƉĞĐŝĂů ƚǇƉĞ ŽĨ ĂĚŚĞƐŝǀĞ ǁŚŝĐŚ ŝƐ ƐƵƉƉůŝĞĚ ďǇ ƵƐ͘ ^ƉŽƌƚƐ ƐŚŽĞƐ ŶĞĞĚ Ă ƐƉĞĐŝĂů ƚǇƉĞ ŽĨ ŐůƵĞ ǁŚŝĐŚ ĂŐĂŝŶ ĚĞŵĂŶĚƐ ĐĞƌƚĂŝŶ ƐƉĞĐŝĂů ƚƌĞĂƚŵĞŶƚ͘ >ŝŬĞǁŝƐĞ͕ ƚŚĞ ĞŶƟƌĞ ƵŶĚĞƌ ďŽĚǇ ŽĨ ƚŚĞ ĐĂƌ ŝƐ ĐŽĂƚĞĚ ŝŶ ŽƌĚĞƌ ƚŽ ƉƌĞǀĞŶƚ ƌƵƐƟŶŐ͘ tŚĞƚŚĞƌ ŝƚ͛Ɛ ĞůĞĐƚƌŽŶŝĐƐ͕ ĐĂƌƐ Žƌ ƐƚĞĞů ƉůĂŶƚƐ͕ ǇŽƵ ǁŝůů ĮŶĚ ǁŝĚĞ ĂƉƉůŝĐĂƟŽŶƐ ŽĨ ĐŽĂƟŶŐƐ Θ ĂĚŚĞƐŝǀĞƐ͘ EŽƚĂďůǇ ƐŽ͕ ƐƵĐŚ ĂĚŚĞƐŝǀĞƐ ǁŽƵůĚ ƌĞƋƵŝƌĞ ƐƉĞĐŝĂů ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ŚŝŐŚ ƋƵĂůŝƚǇ ƌĂǁ ŵĂƚĞƌŝĂůƐ͘ /Ŷ ŽƌĚĞƌ ƚŽ ĂĐŚŝĞǀĞ ƚŚĂƚ͕ ĂůŵŽƐƚ ϲϬй ŽĨ ŽƵƌ ƌĂǁ ŵĂƚĞƌŝĂůƐ ŝƐ ƐŽƵƌĐĞĚ ĨƌŽŵ ŽƚŚĞƌ ƉĂƌƚƐ ŽĨ ƚŚĞ ŐůŽďĞ ĂŶĚ ƚŚĂƚ͛Ɛ ǁŚĞƌĞ ŽƵƌ ĐŽŵƉĞƟƟǀĞ ƐƚƌĞŶŐƚŚ ůŝĞƐ͘ tĞ ĐĂƚĞƌ ƚŽ ƚŚĞ ƌĞƋƵŝƌĞŵĞŶƚƐ ŽĨ Ăůů ƚǇƉĞƐ ŽĨ ŝŶĚƵƐƚƌŝĞƐ͘ tĞ ƐĞƌǀĞ ƚŚĞ ŵĞĚŝĐĂů ƐƚƌĞĂŵ ĂƐ ǁĞůů͘ /Ŷ ƚŚŝƐ ĞŶƟƌĞ ďƵƐŝŶĞƐƐ ĚǇŶĂŵŝĐƐ͕ ƐƵƉƉůǇ ĐŚĂŝŶ ŶĞĞĚƐ ƚŽ ŵĂŬĞ ƐƵƌĞ ƚŚĂƚ ǁĞ ŚĂǀĞ ƚŚĞ ƌŝŐŚƚ ĂĚŚĞƐŝǀĞƐ Ăƚ ƚŚĞ ƌŝŐŚƚ ƉůĂĐĞ ĂŶĚ ƌŝŐŚƚ ƟŵĞ ƚŽ ƐĞƌǀĞ ƚŚĞ ƌĞƋƵŝƌĞŵĞŶƚƐ ŽĨ ĞĂĐŚ ĂŶĚ ĞǀĞƌǇ ŝŶĚƵƐƚƌǇ͘ dŚĞƌĞ ĂƌĞ ŝŶƐƚĂŶĐĞƐ ǁŚĞƌĞ ũƵƐƚ Ă ĚƌŽƉ ŽĨ ĂĚŚĞƐŝǀĞ ŝƐ ƌĞƋƵŝƌĞĚ ƚŽ ƌƵŶ Ă ƉĂƌƟĐƵůĂƌ ŵĂĐŚŝŶĞ ĨŽƌ ĂůŵŽƐƚ Ă ŵŽŶƚŚ͘ dŚĂƚ ĂŐĂŝŶ ĐƌĞĂƚĞƐ ĐŽŵƉůĞǆŝƚǇ ŝŶ ĞŶƐƵƌŝŶŐ ƚŚĞ ĚĞƐŝƌĞĚ ƌĂǁ ŵĂƚĞƌŝĂůƐ ĂƌĞ ƉƌŽĐƵƌĞĚ Ăƚ ƚŚĞ ƌŝŐŚƚ ƟŵĞ͕ ŵĂŶƵĨĂĐƚƵƌĞĚ ǁŝƚŚ ƵƚŵŽƐƚ ƉƌĞĐŝƐŝŽŶ͕ ĂŶĚ ƐƚŽƌĞĚ ŝŶ ƚŚĞ ŵŽƐƚ ĂƉƚ ĞŶǀŝƌŽŶŵĞŶƚ ďĞĐĂƵƐĞ Ă ůŽƚ ŽĨ ƚŚĞƐĞ ƉƌŽĚƵĐƚƐ ĚĞŵĂŶĚ ƐƉĞĐŝĂů ĂƌƌĂŶŐĞŵĞŶƚƐ ǁŚĞŶ ŝƚ ĐŽŵĞƐ ƚŽ ƐƚŽƌĂŐĞ͘ dŚĞŶ ĐŽŵĞƐ ƚŚĞ ƉŚǇƐŝĐĂů ŵŽǀĞŵĞŶƚ ŽĨ ŐŽŽĚƐ ŝŶ ƚŚĞ ŵŽƐƚ ƐƵŝƚĞĚ ĐŽŶƚƌŽůůĞĚ ƚĞŵƉĞƌĂƚƵƌĞ ƌĞŐĂƌĚůĞƐƐ ŽĨ ƚŚĞ ǁĞĂƚŚĞƌ ĐŽŶĚŝƟŽŶƐ ďĞ ŝƚ ƐƵŵŵĞƌ Žƌ ǁŝŶƚĞƌ͘ dŚĞ ŬĞǇ ĐŽŵƉůĞǆŝƚǇ ŝƐ ƚŚĞ ůŝĨĞ ƐƉĂŶ ŽĨ Ă ƉƌŽĚƵĐƚ͘ ^ŽŵĞ ƉƌŽĚƵĐƚƐ ŚĂǀĞ Ă ƐŚĞůĨ ůŝĨĞ ŽĨ

ŽŶůǇ ƚŚƌĞĞ ŵŽŶƚŚƐ ĂŶĚ ƚŚĞǇ ŐĞƚ ŝŵƉŽƌƚĞĚ ĨƌŽŵ ŽǀĞƌƐĞĂƐ ƐŽŵĞƟŵĞƐ͘ tĞ ŚĂǀĞ ƚŽ ŵĂŬĞ ƐƵƌĞ ƚŚĂƚ ƚŚĞǇ ƌĞĂĐŚ ƚŚĞ ĞŶĚ ĐŽŶƐƵŵĞƌ ǁĞůů ĂŚĞĂĚ ŽĨ ƟŵĞ͘ /ŵƉŽƌƟŶŐ ƌĂǁ ŵĂƚĞƌŝĂůƐ ŝƐ ĂůƐŽ ŽŶĞ ŽĨ ƚŚĞ ĐŽŵƉůĞǆŝƟĞƐ͕ ĂƐ ƚŚĞƐĞ ĂƌĞ ĐƵƌƌĞŶƚůǇ ďĞŝŶŐ ƐŽƵƌĐĞĚ ĨƌŽŵ ĂůŵŽƐƚ ϱϬͲ ϲϬ ĐŽƵŶƚƌŝĞƐ͘ DŽƌĞŽǀĞƌ͕ ĞŶƐƵƌŝŶŐ ƚŚĂƚ ƚŚĞ ŝŶǀĞŶƚŽƌǇ ƚƵƌŶƐ ĂƌĞ ŶŽƚ ŚŝŐŚ ƌĞƋƵŝƌĞƐ ůŽƚ ŽĨ ƉůĂŶŶŝŶŐ͘ ƉĂƌƚ ĨƌŽŵ ƚŚŝƐ͕ Ăůů ƚŚĞ K DƐ ĚĞŵĂŶĚ ϭϬϬй ƐĞƌǀŝĐĞ ůĞǀĞůƐ ǁŚĞƚŚĞƌ ŝƚ͛Ɛ DĂƌƵƟ͕ dŽǇŽƚĂ͕ ,ǇƵŶĚĂŝ͘ ǀĞƌǇ ĚĂǇ ǁĞ ŐĞƚ Ă ƐƉĞĐŝĮĞĚ ǁŝŶĚŽǁ ƚŽ ƐƵƉƉůǇ ƉƌŽĚƵĐƚƐ Ăƚ Ă ƉĂƌƟĐƵůĂƌ ƟŵĞĨƌĂŵĞ ĂŶĚ ǁĞ ĐĂŶ͛ƚ ĚŝǀĞƌƚ ĨƌŽŵ ƚŚĂƚ ƟŵĞ ĨƌĂŵĞ Ăƚ Ăůů͘ /Ĩ ǁĞ ŵŝƐƐ ƚŚĂƚ ǁŝŶĚŽǁ͕ ǁĞ ĂƌĞ ƉĞŶĂůŝǌĞĚ͘ ^ƵĐŚ ŝƐ ƚŚĞ ĐŽŵƉůĞǆŝƚǇ ƚŚĂƚ ǁĞ ŚĂǀĞ ƚŽ ŵĂŶĂŐĞ ŽŶ Ă ĚĂŝůǇ ďĂƐŝƐ͘

You have varied products in place right from industrial to consumers. It must be quite a task in managing supply chains. How have you been able to streamline the entire supply chain landscape? tĞ ŚĂǀĞ ĚĞĚŝĐĂƚĞĚ ŝŶĚƵƐƚƌŝĂů ƐĞŐŵĞŶƚƐ ƚŽ ƐƚƌĞĂŵůŝŶĞ ŽƵƌ ƐƵƉƉůǇ ĐŚĂŝŶ ƉƌŽĐĞƐƐĞƐ͘ DŽƐƚ ŽĨ ŽƵƌ ƉƌŽĚƵĐƚƐ ĂƌĞ ƵŶŝƋƵĞ ƚŽ ĞĂĐŚ ŽĨ ƚŚĞƐĞ ƐĞŐŵĞŶƚƐ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ / ĐĂŶ͛ƚ ƵƐĞ ĂŶ ĂĚŚĞƐŝǀĞ ǁŚŝĐŚ ŝƐ ďĞŝŶŐ

ƵƐĞĚ ĨŽƌ ĞůĞĐƚƌŽŶŝĐƐ ĨŽƌ ĂƵƚŽŵŽƟǀĞ͘ tĞ ŚĂǀĞ ĚĞĚŝĐĂƚĞĚ ƉůĂŶŶĞƌƐ ĨŽƌ ĞĂĐŚ ŝŶĚƵƐƚƌǇ ǀĞƌƟĐĂů͘ dŚĞǇ ĐůĞĂƌůǇ ŬŶŽǁ ƚŚĞ ƌĞƋƵŝƌĞŵĞŶƚƐ ŽĨ ƚŚĞŝƌ ƌĞƐƉĞĐƟǀĞ ŝŶĚƵƐƚƌŝĞƐ͕ ƚŚĞŝƌ ĚĞŵĂŶĚ ƉĂƩĞƌŶƐ͕ ǀĂƌŝĂďŝůŝƟĞƐ ŝŶ ƚĞƌŵƐ ŽĨ ĚĞŵĂŶĚ ĂŶĚ ƐƵƉƉůǇ͘ /Ĩ ƚŚĞƌĞ ŝƐ Ă ƐĞĂƐŽŶĂůŝƚǇ ŝŶ Ă ƉĂƌƟĐƵůĂƌ ďƵƐŝŶĞƐƐ͕ ƚŚĞǇ ƵŶĚĞƌƐƚĂŶĚ ƚŚĂƚ ĂŶĚ ĂĐĐŽƌĚŝŶŐůǇ ƉůĂŶ ŽƵƚ ƚŚĞ ĚĞŵĂŶĚ ĂůŽŶŐ ǁŝƚŚ ƚŚĞ ƐĂůĞƐ ƚĞĂŵ͘ tĞ ŚĂǀĞ Ă ĐŽůůĂďŽƌĂƟǀĞ ĂƉƉƌŽĂĐŚ ŽĨ ƉůĂŶŶŝŶŐ͘ ,ĂǀŝŶŐ ƐĂŝĚ ƚŚĂƚ͕ ŽƵƌ ĚŝƐƚƌŝďƵƟŽŶ ƌĞŵĂŝŶƐ ĐŽŵŵŽŶ ĨŽƌ Ăůů ƚŚĞ ƐĞŐŵĞŶƚƐ͘ dŚĞ ƉƌŽĚƵĐƚ ĐĂŶ ŐĞƚ ĚŝƌĞĐƚůǇ ĚŝƐƉĂƚĐŚĞĚ ĨƌŽŵ ƚŚĞ ƉůĂŶƚ ƚŽ ƚŚĞ ĐŽŶƐƵŵĞƌ Žƌ ŝƚ ŵŽǀĞƐ ƚŽ ϯW> ǁĂƌĞŚŽƵƐĞƐ͘ tĞ ŚĂǀĞ ϭϰ ďƵŝůƚͲƚŽͲƐƵŝƚ ǁĂƌĞŚŽƵƐĞƐ ƚŽ ĐĂƚĞƌ ƚŽ ŽƵƌ ĐƵƐƚŽŵĞƌƐ͛ ĚĞŵĂŶĚƐ͘ Ɛ ƐŽŵĞ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚƐ ĂƌĞ ŚĂǌĂƌĚŽƵƐ ŝŶ ŶĂƚƵƌĞ͕ ǁĞ ŚĂǀĞ ƉƌĞĚĞĮŶĞĚ ƐƉĞĐŝĮĐĂƟŽŶƐ ĨŽƌ ƚŚĞƐĞ ǁĂƌĞŚŽƵƐĞƐ͘ tĞ ĂƌĞ ĞǆƚƌĞŵĞůǇ ƉĂƌƟĐƵůĂƌ ĂďŽƵƚ ƐĂĨĞƚǇ ĂŶĚ ǁĞ ƐƚƌŽŶŐůǇ ĂĚǀŽĐĂƚĞ ƚŚĞ ƵƐĂŐĞ ŽĨ ƉĞƌƐŽŶĂů ƉƌŽƚĞĐƟǀĞ ĞƋƵŝƉŵĞŶƚ ;WW Ϳ͘ /Ŷ ŽƌĚĞƌ ƚŽ ĐŽŶĨŽƌŵ ƚŽ ƚŚĞ ƐĂĨĞƚǇ ƐƚĂŶĚĂƌĚƐ͕ ǁĞ ŚĂǀĞ ĚĞĮŶĞĚ ƉƌŽĚƵĐƚ ƐĂĨĞƚǇ ĚĂƚĂ ƐŚĞĞƚƐ ĨŽƌ ǁŽƌŬĞƌƐ͛ ƌĞĨĞƌĞŶĐĞ͘

What are the USPs of Henkel SCM and how crucial has it been for your business? KƵƌ ƉĞŽƉůĞ ĂƌĞ ŽƵƌ h^WƐ͘ tĞ ĨŽĐƵƐ ŽŶ ĚĞǀĞůŽƉŝŶŐ ƉĞŽƉůĞ͛Ɛ ƐŬŝůůƐ͕ ĂƐ ŝƚ ŝƐ ƚŚĞǇ ǁŚŽ ĚĞůŝǀĞƌ ƚŚĞ ĚĞƐŝƌĞĚ ƌĞƐƵůƚƐ͘ ǀĞŶ ŝĨ ǇŽƵ ŚĂǀĞ ƚŚĞ ďĞƐƚ ƐǇƐƚĞŵƐ ĂŶĚ ƉƌŽĐĞƐƐĞƐ ŝŶ ƉůĂĐĞ͕ ďƵƚ ŝĨ ǇŽƵ ĚŽŶ͛ƚ ŚĂǀĞ ƌŝŐŚƚ ƉĞŽƉůĞ ǁŝƚŚ ƉƌŽƉĞƌ ƐŬŝůů ƐĞƚƐ͕ ǇŽƵ ǁŝůů ŶŽƚ ďĞ ĂďůĞ ƚŽ ĂĐŚŝĞǀĞ ǇŽƵƌ ŽďũĞĐƟǀĞ͘ KƵƌ ƉĞŽƉůĞ ĂƌĞ ǁĞůů ƚƵŶĞĚ ƚŽ ŽƵƌ ƉƌŽĚƵĐƚƐ͛ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ dŚĞ ũŽƵƌŶĞǇ ŚĂƐ ďĞĞŶ ĞǆƉĞƌŝĞŶƟĂů ĂŶĚ ŝƐ ƐƟůů ĞǀŽůǀŝŶŐ͘ tĞ ĨŽůůŽǁ Ă ĐŽůůĂďŽƌĂƟǀĞ ĂƉƉƌŽĂĐŚ ĨŽƌ ǁŽƌŬŝŶŐ ǁŝƚŚ Ă ƐƉĞĐƚƌƵŵ ŽĨ ďƵƐŝŶĞƐƐĞƐ ;ƐĂůĞƐ ĂŶĚ ĚŝīĞƌĞŶƚ ĨƵŶĐƟŽŶƐͿ͕ ĂƐ ǁĞ ďĞůŝĞǀĞ ƚŚĂƚ ƐƵƉƉůǇ ĐŚĂŝŶ ĨƵŶĐƟŽŶƐ ĐĂŶ͛ƚ ǁŽƌŬ ŝŶ ƐŝůŽƐ͘ tĞ ǁŽƌŬ ŝŶ Ă ǀĞƌǇ ƚƌĂŶƐƉĂƌĞŶƚ ĞŶǀŝƌŽŶŵĞŶƚ ĂŶĚ ĂƌĞ ǁŽƌŬŝŶŐ ĐůŽƐĞůǇ ǁŝƚŚ ŽƵƌ ƚƌĂĚŝŶŐ ƉĂƌƚŶĞƌƐ͘ tĞ ĂƌĞ ůŝŶŬĞĚ ƚŚƌŽƵŐŚ / ƚŽ ŽƵƌ ŬĞǇ ĐƵƐƚŽŵĞƌƐ͕ ǁŚŝĐŚ ŽīĞƌƐ ƵƐ ǀŝƐŝďŝůŝƚǇ ŝŶƚŽ ƚŚĞ ĞŶƟƌĞ ƐǇƐƚĞŵ͘

The Slated GST Impact GST is going to be a game changer for everyone. I believe we are on track for GST to be implemented. All of us have been waiting for this decision to come through for almost 10 years now. It will bring about transparency in the transactions happening. Everything would be visible: what you purchase and what you sell. It will help in bringing down the overall cost. Lead times would reduce dramatically. Abolishing tolls, check posts, road permits, etc., would aid in faster turnaround time of vehicles. This would ultimately result in the reduction of the overall inventory. Today, we have to operate warehouses in many states and cities. After GST, there will be no tax barrier and we will be in a position to consolidate our warehouses. We will be able to optimize networks. In short, it will bring about transparency in the process, reduce lead times, and aid in achieving network optimization. CELERITY • May 2017 | Ϯϱ

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INTERVIEW What are the approaches and unique practices you have followed in harnessing seamless SCM network? tĞ ŚĂǀĞ ďĞĞŶ ƌƵŶŶŝŶŐ ƌŽďƵƐƚ ƐĂůĞƐ ĂŶĚ ŽƉĞƌĂƟŽŶƐ ƉůĂŶŶŝŶŐ ƉƌŽĐĞƐƐ͘ Ɛ ƉĂƌƚ ŽĨ ƚŚĂƚ ƉƌŽŐƌĂŵ͕ ĮƌƐƚ ǁĞĞŬ ŽĨ ĞǀĞƌǇ ŵŽŶƚŚ ǁĞ ƐƚĂƌƚ ƌĞǀŝĞǁŝŶŐ ŽƵƌ ƉƌŽĐĞƐƐĞƐ ǁŚĞƌĞ ŽƵƌ ĚĞŵĂŶĚ ƉůĂŶŶĞƌƐ ƌĞǀŝĞǁ ĚĞŵĂŶĚ ǁŝƚŚ ƐĂůĞƐ ƉĞŽƉůĞ ĂŶĚ ƌĞƐƉĞĐƟǀĞ ďƵƐŝŶĞƐƐ ŚĞĂĚƐ ĨŽƌ ƚŚĞ ŶĞǆƚ ϲͲϴ ŵŽŶƚŚƐ͘ dŚĞǇ ĂŶĂůǇǌĞ ƚŚĞ ĚĞŵĂŶĚ ƚƌĞŶĚƐ͘ KŶĐĞ ƚŚĞ ĚĞŵĂŶĚ ŝƐ ĨƌŽǌĞŶ ĨŽƌ ƚŚĞ ŶĞǆƚ Ɛŝǆ ŵŽŶƚŚƐ͕ ƚŚĞ ĚĂƚĂ ŝƐ ƐĞŶƚ ƚŽ ƚŚĞ ƐƵƉƉůǇ ƉůĂŶŶĞƌƐ͘ dŚĞ ĨŽůůŽǁŝŶŐ ǁĞĞŬ ǁĞ ŚĂǀĞ ƐƵƉƉůǇ ƌĞǀŝĞǁ͘ dŚĞƐĞ ƉĞŽƉůĞ ƚŚĞŶ ǁŽƌŬ ǁŝƚŚ ƚŚĞ ƉƌŽĚƵĐƟŽŶ ĂŶĚ ƉƌŽĐƵƌĞŵĞŶƚ ƚĞĂŵƐ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ Ăůů ƚŚĞ ƌĞƐŽƵƌĐĞƐ ĂƌĞ ĂǀĂŝůĂďůĞ͕ ƚŚĞ ĐĂƉĂĐŝƟĞƐ ĂƌĞ ŝŶ ƉůĂĐĞ͕ ĂŶĚ ƚŚĞ ĚĞƐŝƌĞĚ ƌĂǁ ŵĂƚĞƌŝĂůƐ ĂƌĞ ĂǀĂŝůĂďůĞ ĨŽƌ ƚŚĞ ŶĞǆƚ ϲ ŵŽŶƚŚƐ͘ dŚŝƐ ŐŝǀĞƐ ƵƐ Ă ŚĞĂĚͲƐƚĂƌƚ ƚŽ ŵĞĞƚ ƚŚĞ ĚĞŵĂŶĚ͘ dŚŝƌĚ ǁĞĞŬ ŽĨ ƚŚĞ ŵŽŶƚŚ ǁĞ ŚĂǀĞ ĞǆĞĐƵƟǀĞ ƐĂůĞƐ ĂŶĚ ŽƉĞƌĂƟŽŶƐ ƉůĂŶŶŝŶŐ ƉƌŽĐĞƐƐ͕ ŝŶ ǁŚŝĐŚ ƚŚĞ ůĞĂĚĞƌƐŚŝƉ ƚĞĂŵ ŽĨ ƐĂůĞƐ͕ ĮŶĂŶĐĞ͕ ƐƵƉƉůǇ ĐŚĂŝŶ ĂŶĚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĚŝƐĐƵƐƐ ƚŚĞ ĞŶƟƌĞ ƉůĂŶ ĂŶĚ ĚĞĐŝĚĞ ŽŶ ƚŚĞ ŵĂĐƌŽĞĐŽŶŽŵŝĐ ŝƐƐƵĞƐ ŝŵƉĂĐƟŶŐ ƚŚĞ ĞŶƟƌĞ ƉƌŽĐĞƐƐ͘ dŚŝƐ ĐǇĐůĞ ŐĞƚƐ ƌĞƉĞĂƚĞĚ ĞĂĐŚ ŵŽŶƚŚ͕ ĂŶĚ ƚŚŝƐ ŚĂƐ ƌĞĂůůǇ ŚĞůƉĞĚ ŝŶ ĞŶĂďůŝŶŐ ƚŚĞ ĞŶƟƌĞ ƐƵƉƉůǇ ĐŚĂŝŶ ǁŝƚŚŝŶ ŽƵƌ ŽƌŐĂŶŝǌĂƟŽŶ͘ dŚŝƐ ĞŶƟƌĞ ƉƌŽĐĞƐƐ ŚĂƐ ďƌŽƵŐŚƚ ŝŶ Ă ůŽƚ ŽĨ ǀŝƐŝďŝůŝƚǇ ŝŶƚŽ ƚŚĞ ƐǇƐƚĞŵ ĨŽƌ ĞǀĞƌǇ ƐƚĂŬĞŚŽůĚĞƌ͘

Kindly share with us one of the most complex projects managed by you. &ŝǀĞ ǇĞĂƌƐ ďĂĐŬ ǁŚĞŶ / ũŽŝŶĞĚ ,ĞŶŬĞů͕ / ŚĂĚ

ƐĞƚ ŵǇƐĞůĨ Ă ĐŚĂůůĞŶŐŝŶŐ ŐŽĂů ŽĨ ƵƉŐƌĂĚŝŶŐ ŽƵƌ ĚŝƐƚƌŝďƵƟŽŶ ŶĞƚǁŽƌŬ ŝŶ ůŝŶĞ ǁŝƚŚŽƵƚ ŽƵƌ ŐůŽďĂů ŽƉĞƌĂƟŶŐ ƐƚĂŶĚĂƌĚ ǁŝƚŚ ďĞƐƚͲ ŝŶͲĐůĂƐƐ ƐĂĨĞƚǇ ĂŶĚ ƉƌŽĚƵĐƚ ŝŶƚĞŐƌŝƚǇ͘ dŽĚĂǇ͕ Ăůů ŽƵƌ ǁĂƌĞŚŽƵƐĞƐ ĂƌĞ ƐƚĂƚĞͲŽĨͲ ƚŚĞͲĂƌƚ͕ ǁŚŝĐŚ ŵĞĞƚ ŽƵƌ ŐůŽďĂů ƐƚĂŶĚĂƌĚƐ ĂŶĚ ƐƚĂīĞĚ ǁŝƚŚ ƚƌĂŝŶĞĚ ŵĂŶƉŽǁĞƌ͘ dŚŝƐ ƚƌĂŶƐĨŽƌŵĂƟŽŶ ƚŽŽŬ ƵƐ ĂůŵŽƐƚ ϱ ǇĞĂƌƐ ƚŽ ĂĐŚŝĞǀĞ ƚŚĞ ĚĞƐŝƌĞĚ ƌĞƐƵůƚƐ͘ ĂƌůŝĞƌ ǁĞ ŚĂĚ ϯϬ ǁĂƌĞŚŽƵƐĞƐ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌǇ͕ ǁŚŝĐŚ ŚĂǀĞ ďĞĞŶ ƌĞĚƵĐĞĚ ƚŽ ϭϯ ƚŽĚĂǇ͘ ůů ŽĨ ƚŚĞƐĞ ĐŚĂŶŐĞƐ ŚĂĚ ƚŽ ďĞ ĚŽŶĞ ŝŶ ĐŽŶũƵŶĐƟŽŶ ǁŝƚŚ ƚŚĞ ďƵƐŝŶĞƐƐ͘ ǀĞŶ ŝĨ ƚŚĞ ǁĂƌĞŚŽƵƐĞƐ ǁĞƌĞ ŐĞƫŶŐ ĐůŽƐĞĚ͕ ǁĞ ŚĂĚ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ ŝƚ ĚŽĞƐŶ͛ƚ ŝŵƉĂĐƚ ŽƵƌ ƐĂůĞƐ͘ dŚĞ ŽƚŚĞƌ ĐŚĂůůĞŶŐĞ ǁĂƐ ƚŽ ƌĞƐƚƌƵĐƚƵƌĞ ƚŚĞ ƐƵƉƉůǇ ĐŚĂŝŶ ŽƌŐĂŶŝǌĂƟŽŶ͘ /ƚ ǁĂƐ Ăůů ĂďŽƵƚ ƌĞŽƌŐĂŶŝǌŝŶŐ ƚŚĞ ĞŶƟƌĞ ƐƵƉƉůǇ ĐŚĂŝŶ͘ tĞ ŚĂĚ ƐƵƉƉůǇ ĐŚĂŝŶ ŚĞĂĚƐ ďĂƐĞĚ Ăƚ Ăůů ŽĨ ŽƵƌ ƐŝƚĞƐ͘ EŽǁ Ăůů ƚŚĞ ^ D ƉĞŽƉůĞ ŚĂǀĞ ďĞĞŶ ŵŽǀĞĚ ƚŽ ŚĞĂĚ ŽĸĐĞ ŝŶ DƵŵďĂŝ͘ dŚŝƐ ǁĂƐ Ă ďŝŐ ƐŚŝŌ ĂƐ ƉĞŽƉůĞ ŚĂĚ ƚŽ ŵŽǀĞ ĨƌŽŵ ŽƚŚĞƌ ĐŝƟĞƐ͘ /ƚ ǁĂƐ Ă ďŝŐ ƉƌŽũĞĐƚ ŝŶ ƚĞƌŵƐ ŽĨ ƐĐĂůĂďŝůŝƚǇ ĂŶĚ ŚĂƌŵŽŶŝǌĞĚ ƉƌŽĐĞƐƐĞƐ͘ /ƚ ƚŽŽŬ ƵƐ ƚǁŽ ǇĞĂƌƐ ƚŽ ƌĞũŝŐ ƚŚŝƐ ĞŶƟƌĞ ŽƉĞƌĂƟŽŶ ĂŶĚ ŝŶƚĞŐƌĂƚĞ ƚŚĞŵ ǁĞůů ǁŝƚŚ Ăůů ŽƚŚĞƌ ďƵƐŝŶĞƐƐ ŽƉĞƌĂƟŽŶƐ͘

Sustainability has been taking centerstage in the boardroom talks of organizations these days. What are the sustainable measures taken by you in SCM? ^ƵƐƚĂŝŶĂďŝůŝƚǇ ŝƐ ƉĂƌƚ ŽĨ ŽƵƌ ŐůŽďĂů ƐƚƌĂƚĞŐŝĐ ĂŐĞŶĚĂ͘ /Ŷ /ŶĚŝĂ ĂůƐŽ͕ ǁĞ ŚĂǀĞ Ă ŵĂũŽƌ ƉƵƐŚ ƚŽǁĂƌĚƐ ƐƵƐƚĂŝŶĂďŝůŝƚǇ͘ KǁŝŶŐ

Our people are our USPs. We focus on developing people’s skills, as it is they who deliver the desired results. Even if you have the best systems and processes in place, but if you don’t have right people with proper skill sets, you will not be able to achieve your objective. Our people are well tuned to our products’ requirements. The journey has been experiential and is still evolving. We follow a collaborative approach for working with a spectrum of businesses (sales and different functions), as we believe that supply chain functions can’t work in silos.

ƚŽ ŽƵƌ ĐŽŶĐĞƌƚĞĚ ĞīŽƌƚƐ ŝŶ ƚŚŝƐ ĮĞůĚ͕ ǁĞ ŚĂǀĞ ĞǀĞŶ ďĞĞŶ ďĞƐƚŽǁĞĚ ǁŝƚŚ &ƌŽƐƚ Θ ^ƵůůŝǀĂŶ ^ƵƐƚĂŝŶĂďŝůŝƚǇ ĂǁĂƌĚƐ͘ dŚĞ ŬĞǇ ŝŵƉƌĞƐƐŝǀĞ ƉŽŝŶƚƐ ǁŚŝĐŚ ŚĞůƉĞĚ ƚŚĞ ĐŽŵƉĂŶǇ ƌĞĐĞŝǀĞ ƚŚŝƐ ĂǁĂƌĚ ĂƌĞ͗ ,ĞŶŬĞů /ŶĚŝĂ͛Ɛ ŽƉĞƌĂƟŽŶĂů ĞĸĐŝĞŶĐǇ ǁŝƚŚ ƌĞƐƉĞĐƚ ƚŽ ĞŶĞƌŐǇ͕ ǁĂƚĞƌ ĂŶĚ ǁĂƐƚĞ ŵĂŶĂŐĞŵĞŶƚ ŚĂƐ ƐĞĞŶ ǇĞĂƌͲŽŶͲǇĞĂƌ ŝŵƉƌŽǀĞŵĞŶƚƐ͘ dŚĞ ƌŽďƵƐƚ ƌŝƐŬ ŝĚĞŶƟĮĐĂƟŽŶ ĂŶĚ ŵŝƟŐĂƟŽŶ ƐǇƐƚĞŵ ŝŵƉůĞŵĞŶƚĞĚ ďǇ ,ĞŶŬĞů /ŶĚŝĂ ŝƐ ŶŽƚĞǁŽƌƚŚǇ͘ ,ĞŶŬĞů͛Ɛ /ŶŶŽǀĂƟŽŶ ĞŶƚĞƌ ŝŶ WƵŶĞ ŝƐ ĂǀĂŝůĂďůĞ ƚŽ ŝƚƐ ǀĂůƵĞ ĐŚĂŝŶ ƉĂƌƚŶĞƌƐ ĨŽƌ ĂŶĂůǇǌŝŶŐ ƚŚĞŝƌ ƉƌŽĚƵĐƚƐ ĂŶĚ ŐĞƫŶŐ ƚŚĞ ďĞƐƚ ƉĞƌĨŽƌŵĂŶĐĞ ŽƵƚ ŽĨ ƚŚĞŵ͘ ƚ ,ĞŶŬĞů͕ ƐƵƐƚĂŝŶĂďŝůŝƚǇ ŝƐ ŽŶĞ ŽĨ ŽƵƌ ĐŽƌĞ ǀĂůƵĞƐ ĂŶĚ ǁĞ ĂƌĞ ƐƚƌŽŶŐůǇ ĐŽŵŵŝƩĞĚ ƚŽ ĂĐŚŝĞǀŝŶŐ ŵŽƌĞ ǁŝƚŚ ůĞƐƐ͘ dŚĞƌĞ ŝƐ Ă ĐůĞĂƌůǇ ĚĞĮŶĞĚ ĐŽƌƉŽƌĂƚĞ ƌŽĂĚŵĂƉ ƚŽ ďĞĐŽŵĞ ϯy ;ƚŚƌĞĞ ƟŵĞƐͿ ŵŽƌĞ ĞĸĐŝĞŶƚ ďǇ ϮϬϯϬ ĂƐ ĐŽŵƉĂƌĞĚ ƚŽ ƚŚĞ ϮϬϭϬ ůĞǀĞůƐ͘ tĞ ŚĂǀĞ ďĞĞŶ ĚŝƐĐƵƐƐŝŶŐ ǁŝƚŚ ŽƵƌ ϯW> ƉĂƌƚŶĞƌƐ ƚŽ ďĞĐŽŵĞ ƐƵƐƚĂŝŶĂďůĞ ĂŶĚ ĞŶĐŽƵƌĂŐĞ ƚŚĞŵ ƚŽ ĐŽŶƐƵŵĞ ůĞƐƐ ĞŶĞƌŐǇ͘ tĞ ĂůƐŽ ĞŶƐƵƌĞ ƚŚĂƚ Ăůů ŽƵƌ ƚƌƵĐŬƐ ĂƌĞ ŝŶ ĨƵůů ůŽĂĚ ĐŽŶĚŝƟŽŶ ƚŽ ƌĞĚƵĐĞ ĞŶǀŝƌŽŶŵĞŶƚĂů ŝŵƉĂĐƚ͘ /Ŷ ƚŚĞ ǁĂƌĞŚŽƵƐĞƐ͕ ĞĂƌůŝĞƌ ǁĞ ƵƐĞĚ ƚŽ ĞŵƉůŽǇ ĨŽƌŬůŝŌƐ ƌƵŶŶŝŶŐ ŽŶ ĚŝĞƐĞů Žƌ ƉĞƚƌŽů ďƵƚ ǁĞ ĂƌĞ ŶŽǁ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ ƐŝůĞŶƚ ďĂƩĞƌǇ ŽƉĞƌĂƚĞĚ ĨŽƌŬůŝŌƐ͘ 'ŝǀŝŶŐ ǇŽƵ ŽŶĞ ŽĨ ƚŚĞ ŵĂŶǇ ŝŶƐƚĂŶĐĞƐ ŽĨ ƐƵƐƚĂŝŶĂďŝůŝƚǇ͕ ƚŚĞ ƉĂĐŬĂŐŝŶŐ ĨŽƌ ŽƵƌ ĐŽŶƐƵŵĞƌ ƉƌŽĚƵĐƚƐ ĨƵůĮůůƐ ŵĂŶǇ ĚŝīĞƌĞŶƚ ĨƵŶĐƟŽŶƐ͗ /ƚ ĞŶƐƵƌĞƐ ƚŚĞ ŚǇŐŝĞŶĞ ĂŶĚ ŝŶƚĂĐƚŶĞƐƐ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚƐ͕ ƉƌŽƚĞĐƚƐ ƚŚĞŵ ĨƌŽŵ ĞǆƚĞƌŶĂů ŝŶŇƵĞŶĐĞƐ͕ ƉƌŽǀŝĚĞƐ ƐƉĂĐĞ ĨŽƌ ŶĞĐĞƐƐĂƌǇ ĐŽŶƐƵŵĞƌ ŝŶĨŽƌŵĂƟŽŶ ĂŶĚ ŽŌĞŶ ƉůĂǇƐ ĂŶ ŝŵƉŽƌƚĂŶƚ ƌŽůĞ ŝŶ ƚŚĞ ƉƵƌĐŚĂƐŝŶŐ ĚĞĐŝƐŝŽŶ ƚŚƌŽƵŐŚ ĂƩƌĂĐƟǀĞ ƉĂĐŬĂŐŝŶŐ ĚĞƐŝŐŶ ĂŶĚ ƐŚĞůĨ ĂƉƉĞĂů͘ /Ŷ ŽƌĚĞƌ ƚŽ ŵŝŶŝŵŝǌĞ ƚŚĞ ǀŽůƵŵĞ ŽĨ ǁĂƐƚĞ͕ ŽƵƌ ƉĂĐŬĂŐŝŶŐ ĚĞǀĞůŽƉĞƌƐ ǁŽƌŬ ĐŽŶƐƚĂŶƚůǇ ƚŽ ĚĞƐŝŐŶ ƐŵĂƌƚ ƉĂĐŬĂŐŝŶŐ ƚŚĂƚ ƵƐĞƐ ƚŚĞ ůĞĂƐƚ ĂŵŽƵŶƚ ŽĨ ŵĂƚĞƌŝĂů ƉŽƐƐŝďůĞ͕ ĂŶĚ ŝŶĐŽƌƉŽƌĂƚĞƐ ŵĂƚĞƌŝĂůƐ ƚŚĂƚ ĐĂŶ ďĞ ƌĞĐǇĐůĞĚ ŝŶ ƉƵďůŝĐ ƌĞĐǇĐůŝŶŐ ƐǇƐƚĞŵƐ͘

The company has global 2020 vision. Is there anything surrounding SCM as well? ŐŝůŝƚǇ ŝƐ ŽŶĞ ŬĞǇ ƉŝůůĂƌƐ ŽĨ ŽƵƌ ϮϬϮϬн ƐƚƌĂƚĞŐŝĐ ƉƌŝŽƌŝƟĞƐ͘ /Ŷ Ă ŚŝŐŚůǇ ǀŽůĂƟůĞ ĂŶĚ ĚǇŶĂŵŝĐ ďƵƐŝŶĞƐƐ ĞŶǀŝƌŽŶŵĞŶƚ͕ ŝŶĐƌĞĂƐŝŶŐ ƚŚĞ ĂŐŝůŝƚǇ ŽĨ ƚŚĞ ŽƌŐĂŶŝǌĂƟŽŶ ǁŝůů ďĞ Ă ĐƌŝƟĐĂů ƐƵĐĐĞƐƐ ĨĂĐƚŽƌ ĨŽƌ ,ĞŶŬĞů ŝŶ ƚŚĞ ĨƵƚƵƌĞ͘ dŚŝƐ ǁŝůů ŝŶĐůƵĚĞ ĞŶĞƌŐŝǌĞĚ ĂŶĚ ĞŵƉŽǁĞƌĞĚ ƚĞĂŵƐ͕ ĨĂƐƚĞƐƚ ƟŵĞͲƚŽͲ ŵĂƌŬĞƚ ĂƐ ǁĞůů ĂƐ ƐŵĂƌƚ ĂŶĚ ƐŝŵƉůŝĮĞĚ ƉƌŽĐĞƐƐĞƐ͘ /Ŷ ŽƌĚĞƌ ƚŽ ĐƌĞĂƚĞ Ă ŵŽƌĞ ĂŐŝůĞ ŽƌŐĂŶŝǌĂƟŽŶ ǁŝƚŚ ĞŶĞƌŐŝǌĞĚ ĂŶĚ ĞŵƉŽǁĞƌĞĚ ƚĞĂŵƐ͕ ,ĞŶŬĞů ǁŝůů ĨŽƐƚĞƌ ƚŚĞ ĞŶƚƌĞƉƌĞŶĞƵƌŝĂů ƐƉŝƌŝƚ ŽĨ ŝƚƐ ĞŵƉůŽǇĞĞƐ͕ ƉƌŽŵŽƚĞ ŽƉĞŶŶĞƐƐ ƚŽ ĐŚĂŶŐĞ͕ ĞŶĐŽƵƌĂŐĞ ĂĚĂƉƚĂďŝůŝƚǇ ĂŶĚ ĞŶůĂƌŐĞ ĞŵƉůŽǇĞĞƐ͛ ĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐ ƉŽǁĞƌ͘ dŚŝƐ ǁŝůů ďĞ ƐƵƉƉŽƌƚĞĚ ďǇ ƚŚĞ ƐƚƌŽŶŐ ƉĞƌĨŽƌŵĂŶĐĞ ĐƵůƚƵƌĞ Ăƚ ,ĞŶŬĞů͕ ǁŝƚŚ ŽƉĞŶ ĨĞĞĚďĂĐŬ ĂƐ ǁĞůů ĂƐ ƌĞǁĂƌĚƐ ĂŶĚ ƌĞĐŽŐŶŝƟŽŶ ĨŽƌ ĞǆĐĞůůĞŶƚ ƌĞƐƵůƚƐ͘ Ɛ ĨĂƌ ĂƐ ƐƵƉƉůǇ ĐŚĂŝŶ

Ϯϲ | CELERITY • May 2017

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INTERVIEW The company has been bestowed with Frost & Sullivan Sustainability awards. The key impressive points which helped the company receive this award are: • Henkel India’s operational efficiency with respect to energy, water and waste management has seen year-on-year improvements. • The robust risk identiﬁcation and mitigation system implemented by Henkel India is noteworthy. • Henkel’s Innovation Center in Pune is available to its value chain partners for analyzing their products and getting the best performance out of them. ŝƐ ĐŽŶĐĞƌŶĞĚ͕ ǁĞ ǁŝůů ĨŽĐƵƐ ŽŶ ŵĂŬŝŶŐ ŝƚ ǀĞƌǇ ĂŐŝůĞ ĂŶĚ ƌĞƐƉŽŶƐŝǀĞ ƚŽ ƐƵƉƉŽƌƚ ďƵƐŝŶĞƐƐĞƐ͘ /ƚ ĞŶĐŽŵƉĂƐƐĞƐ ĚŝŐŝƟǌĂƟŽŶ͕ ŵĂŶĂŐŝŶŐ ǀŽůĂƟůŝƚǇ͕ ŝƌŽŶŝŶŐ ŽƵƚ ĐŽŵƉůĞǆŝƟĞƐ ĂƌŝƐŝŶŐ ŽƵƚ ŽĨ ǀŽůĂƟůĞ ƟŵĞƐ͘ Ɛ ƉĂƌƚ ŽĨ ŝƚƐ ͚ĨĂƐƚĞƐƚ ƟŵĞͲƚŽͲŵĂƌŬĞƚ͛ ŝŶŝƟĂƟǀĞ͕ ,ĞŶŬĞů ĂŝŵƐ ƚŽ ƌĞĚƵĐĞ ŝŶŶŽǀĂƟŽŶ ůĞĂĚͲƟŵĞƐ ƚŚƌŽƵŐŚ ďĞƩĞƌ ĂŶƟĐŝƉĂƟŽŶ ŽĨ ĐƵƐƚŽŵĞƌ ĂŶĚ ĐŽŶƐƵŵĞƌ ŶĞĞĚƐ͘ /Ŷ ĂĚĚŝƟŽŶ͕ ,ĞŶŬĞů ĂŝŵƐ ƚŽ ĂĐĐĞůĞƌĂƚĞ ŵĂƌŬĞƚ ĞŶƚƌŝĞƐ ĂŶĚ ƉĞŶĞƚƌĂƟŽŶ ŝŶƚŽ ŶĞǁ ŵĂƌŬĞƚƐ͘ ,ĞŶŬĞů ǁŝůů ĂůƐŽ ůĞǀĞƌĂŐĞ Ă ͚ƐŵĂƌƚ ƐŝŵƉůŝĐŝƚǇ͛ ĂƉƉƌŽĂĐŚ ƚŽ ďĞĐŽŵĞ ŵŽƌĞ ĂŐŝůĞ ƚŚƌŽƵŐŚ ŇĞǆŝďůĞ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ ƚŚĂƚ ĂƌĞ ĂĚĂƉƚĞĚ ƚŽ ĚǇŶĂŵŝĐ ŵĂƌŬĞƚƐ͕ ĂƐ ǁĞůů ĂƐ ƚŚƌŽƵŐŚ ƚŚĞ ŽƉƟŵŝǌĂƟŽŶ ŽĨ ǁŽƌŬŇŽǁƐ ĂŶĚ ƉƌŽĐĞƐƐĞƐ͘

How different & complex is managing supply chain in India vis-à-vis other countries? tĞ ŶĞĞĚ ƚŽ ƐƚƌŝĐƚůǇ ĂĚŚĞƌĞ ƚŽ ŽƵƌ ƉŽůŝĐǇ ŐƵŝĚĞůŝŶĞƐ ĐŚĂƌƚĞĚ ŽƵƚ ŐůŽďĂůůǇ͘ Ɛ ǇŽƵ ĂƌĞ ĂǁĂƌĞ͕ 'ĞƌŵĂŶ ĐŽŵƉĂŶŝĞƐ ĂƌĞ ƐƚƌŝŶŐĞŶƚ ŽŶ ĂĚŚĞƌŝŶŐ ƚŽ ƚŚĞƐĞ ĐŽŵƉůŝĂŶĐĞƐ͘ Ɛ ĨĂƌ ĂƐ ƐƵƉƉůǇ ĐŚĂŝŶ ŝƐ ĐŽŶĐĞƌŶĞĚ͕ ƚŚĞ ƉůĂŶŶŝŶŐ ƚŽŽůƐ ĂƌĞ ƐƚĂŶĚĂƌĚŝǌĞĚ ĂĐƌŽƐƐ ƚŚĞ ŐůŽďĞ͘ /Ŷ /ŶĚŝĂ͕ ǁĞ ĚŽŶ͛ƚ ŚĂǀĞ ŽƌŐĂŶŝǌĞĚ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ƉůĂǇĞƌƐ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ ŝĨ / ŚĂǀĞ ƚŽ ŵŽǀĞ Ă ƉƌŽĚƵĐƚ ĨƌŽŵ DƵŵďĂŝ ƚŽ ĞůŚŝ͕ ŝƚ ƚĂŬĞƐ ƵƉ ƚŽ ϱ ĚĂǇƐ͘ tŚŝůĞ ŝŶ

'ĞƌŵĂŶǇ͕ ŝƚ ũƵƐƚ ƚĂŬĞƐ Ϯϰ ŚŽƵƌƐ Žƌ ůĞƐƐ͘ dŚĞ ĐŽŶĚŝƟŽŶ ŽĨ ǀĞŚŝĐůĞƐ ŝƐ ŶŽƚ ƵƉ ƚŽ ƚŚĞ ĞǆƉĞĐƚĞĚ ƐƚĂŶĚĂƌĚƐ͘ /Ŷ 'ĞƌŵĂŶǇ͕ Ăůů ŽĨ ƚŚĞ ǀĞŚŝĐůĞƐ ĂƌĞ ĐŽŶƚĂŝŶĞƌŝǌĞĚ͘ ƵƐƚŽŵ ĐůĞĂƌĂŶĐĞ ŝƐ ĂůƐŽ Ă ŵĂũŽƌ ǁŽƌƌǇ ĨŽƌ ƵƐ͘ zĞƐ͕ ŝƚ ŚĂƐ ŝŵƉƌŽǀĞĚ ŽǀĞƌ ƚŚĞ ǇĞĂƌƐ ĂŶĚ ƚŚĞ ƉƌĞƐĞŶƚ ŐŽǀĞƌŶŵĞŶƚ ŚĂƐ ďĞĞŶ ƚĂŬŝŶŐ ƚŚĞ ƌŝŐŚƚ ŵĞĂƐƵƌĞƐ ƚŽ ĞƌĂĚŝĐĂƚĞ ĐŚĂůůĞŶŐĞƐ͕ ďƵƚ ŝƚ͛Ɛ ƐƟůů ŶŽƚ Ăƚ ƉĂƌ ǁŝƚŚ ŐůŽďĂů ƐƚĂŶĚĂƌĚƐ͘ dŚŝƐ ŚĂŵƉĞƌƐ ŽƵƌ ƐƵƉƉůǇ ĐŚĂŝŶ͛Ɛ ĞĸĐŝĞŶĐǇ͘ /Ĩ ǇŽƵ ŐŽ ƚŽ ƚŚĞ h^͕ Ăůů ƚŚĞ ĚĞůŝǀĞƌŝĞƐ ŚĂƉƉĞŶ ƚŚƌŽƵŐŚ ƉĂůůĞƚƐ͘ Ƶƚ ŝŶ /ŶĚŝĂ͕ ƚŚĞƌĞ ŝƐ ŶŽ ĨĂĐŝůŝƚǇ ƚŽ ƵŶůŽĂĚ ŐŽŽĚƐ ĨƌŽŵ ƚŚĞ ƉĂůůĞƚƐ͘ /Ŷ ƐŚŽƌƚ͕ ŽŶĞ ŚĂƐ ƚŽ ĂĚĂƉƚ ƚŽ ƐƵŝƚ ƚŚĞ ůŽĐĂů ĞŶǀŝƌŽŶŵĞŶƚ͘

According to you, what are the changes needed to develop a worldclass supply chain in the country? / Ăŵ ŚĂƉƉǇ ƚŽ ƐĂǇ ƚŚĂƚ ŽŶĞ ŽĨ ƚŚĞ ŵĂũŽƌ ƌŽĂĚďůŽĐŬƐ ŚĂƐ ďĞĞŶ ĐůĞĂƌĞĚ ďǇ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ďǇ ƉĂƐƐŝŶŐ ƚŚĞ '^d ďŝůů͘ dŚĞ ŶĞǆƚ ĂŶĚ ƚŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ĂƐƉĞĐƚ ŝƐ ƚŚĂƚ /ŶĚŝĂ ƐŚŽƵůĚ ŶŽƚ ŵŝƐƐ ŽƵƚ ŽŶ ƚŚĞ ƚĞĐŚŶŽůŽŐŝĐĂů ĚĞǀĞůŽƉŵĞŶƚƐ ƚŚĂƚ ĂƌĞ ŚĂƉƉĞŶŝŶŐ ŝŶ ƐƵƉƉůǇ ĐŚĂŝŶƐ ŐůŽďĂůůǇͶďĞ ŝƚ /ŶƚĞƌŶĞƚ ŽĨ dŚŝŶŐƐ ;/ŽdͿ͕ ĐůŽƵĚͲďĂƐĞĚ ƚĞĐŚŶŽůŽŐǇ͕ ĞƚĐ͘ dŚĞƌĞ ŝƐ Ă ůŽƚ ƚŚĂƚ ƐƵƉƉůǇ ĐŚĂŝŶƐ ĐĂŶ ůĞǀĞƌĂŐĞ͘ dŚĞ ĞŶƟƌĞ ĚŝŐŝƟǌĂƟŽŶ ŽĨ ƐƵƉƉůǇ ĐŚĂŝŶ ŝƐ ĞǆƚƌĞŵĞůǇ

ĐƌƵĐŝĂů͕ ĂŶĚ ǁŝůů ƉƌŽǀĞ ƚŽ ďĞ ƌĞǀŽůƵƟŽŶĂƌǇ ŝŶ ƟŵĞƐ ƚŽ ĐŽŵĞ͘ dŚĞ 'ŽǀĞƌŶŵĞŶƚ͛Ɛ ĨŽĐƵƐ ŽŶ ĞĂƐĞ ŽĨ ĚŽŝŶŐ ďƵƐŝŶĞƐƐ ŚĂƐ ĂůƐŽ ŚĞůƉĞĚ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ Ăƚ EŚĂǀĂ ^ŚĞǀĂ ƉŽƌƚ͕ ƚŚĞǇ ŚĂǀĞ ŽīĞƌĞĚ Ă ƐŝŶŐůĞ ǁŝŶĚŽǁ ĐůĞĂƌĂŶĐĞ ƉƌŽĐĞƐƐ͕ ǁŚŝĐŚ ƵƐĞĚ ƚŽ ďĞ ƋƵŝƚĞ Ă ƚĂƐŬ ĞĂƌůŝĞƌ ĨŽƌ y/D͘ dŚĞƌĞ ĂƌĞ ƐĞǀĞƌĂů ŽƚŚĞƌ ŝŶŝƟĂƟǀĞƐ ďǇ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƐƵĐŚ ĂƐ ĚŝƌĞĐƚ ƉŽƌƚ ĚĞůŝǀĞƌǇ͘ dŚĂƚ ŵĞĂŶƐ ƚŚĞ ŵŽŵĞŶƚ ǇŽƵƌ ĐŽŶƐŝŐŶŵĞŶƚ ƌĞĂĐŚĞƐ ƚŚĞ ƉŽƌƚ͕ ŝƚ ĐĂŶ ĚŝƌĞĐƚůǇ ŐŽ ƚŽ ǇŽƵƌ ƉůĂŶƚ͘ ĂƌůŝĞƌ ŝƚ ƵƐĞĚ ƚŽ ŐŽ ƚŽ Ă ĐŽŶƚĂŝŶĞƌ ĨƌĞŝŐŚƚ ƐƚĂƟŽŶ ; &^Ϳ͘ ůů ƚŚĞƐĞ ŝŶŝƟĂƟǀĞƐ ŚĂǀĞ ƚŚĞ ƉŽƚĞŶƟĂů ŽĨ ĐƌĞĂƟŶŐ ǁŽƌůĚͲĐůĂƐƐ ƐƵƉƉůǇ ĐŚĂŝŶ ŝŶ ƚŚĞ ĐŽƵŶƚƌǇ͘

What are your future plans? /ŶĚŝĂ ŝƐ Ă ŐƌŽǁŝŶŐ ĐŽƵŶƚƌǇ ĂŶĚ ŚĂƐ ĐĂƌǀĞĚ Ă ƐƉĞĐŝĂů ƉůĂĐĞ ŝŶ ƚŚĞ ,ĞŶŬĞů ŐůŽďĂů ďƵƐŝŶĞƐƐ ƐƚƌĂƚĞŐǇ͘ tĞ ĂƌĞ ŝŶǀĞƐƟŶŐ ŚĞĂǀŝůǇ ŝŶ /ŶĚŝĂ͘ tĞ ĂƌĞ ĐŽŵŝŶŐ ƵƉ ǁŝƚŚ /ŶĚŝĂ͛Ɛ ďŝŐŐĞƐƚ ĂĚŚĞƐŝǀĞ ƉůĂŶƚ ŝŶ <ƵƌŬƵŵďŚ͘ tĞ ĞŶǀŝƐŝŽŶ ƚŽ ŐƌŽǁ ŽƵƌ ƌĞǀĞŶƵĞ ƚŚƌĞĞͲĨŽůĚ ŝŶ ƚŚĞ ŶĞǆƚ ϯͲϰ ǇĞĂƌƐ͘ dŽ ĂĐŚŝĞǀĞ ƚŚŝƐ ĂŵďŝƟŽŶ͕ ǁĞ ǁŽƵůĚ ƌĞƋƵŝƌĞ Ă ƌŽďƵƐƚ ƐƵƉƉůǇ ĐŚĂŝŶ͘ tĞ ĂƌĞ Ăůů ƐĞƚ ƚŽ ŽīĞƌ ƚŚĂƚ ĞĚŐĞ ďǇ ďƵŝůĚŝŶŐ ĂŶ ƵŶƉĂƌĂůůĞůĞĚ ƐƵƉƉůǇ ĐŚĂŝŶ ŶĞƚǁŽƌŬ ŝŶ ƚŚĞ ĐŽƵŶƚƌǇ͘

Having close to 23 years of experience in supply chain, Sandeep Baxla has been a part of wellknown organizations such as Castrol, British Petroleum, Raychem RPG, EIL, etc. His expertise lies in projects planning & implementation (strategic and tactical), supply chain operations – supply planning, distribution, warehouse management, production planning, shop floor control, demand planning, sales & operations planning, inventory management. He has wide experience in ERP implementation of supply chain modules related to supply planning and has been involved in supply chain organizational design at global level.

Ranking States on Logistics Readiness The government is bringing back a scheme to help states build their export infrastructure by providing ﬁnancial support. The proposed Trade Infrastructure for Export Scheme (Ties) will supplement states’ efforts to create export infrastructure. “We are devising means to fund states’ infrastructure requirements for trade," said commerce and industry minister Nirmala Sitharaman. The exercise will begin this year and aims to give potential investors an idea of what to expect from a state in terms of logistics when they take their investment decisions. “We will rank states on their logistics readiness. There can be little progress on trade facilitation unless states are prepared with plans to manage logistics well, create a logistics hub and have trained manpower to handle it,” Sitharaman said. The ranking will be based on the actual performance and not merely on the presence of logistics in a state. It will also be based on public feedback.

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INTERVIEW

ICONIC

With an aim to revive the iconic milkshake brand Keventers, Agastya Dalmia, third generation scion of the Dalmia family, teamed up with Sohrab Sitaram & Aman Arora and set out on a mission to revamp and reintroduce the brand with a new look and feel. The USP of the brand is their high nostalgic and recall value. The hero of the brand is their classic Keventers bottle and its recipe that has been used for ages. Today the brand clocks in an average sale of Rs1,20,000 per day. With ﬁrm vision in sight, the trio is targeting to launch 8 to 10 franchises per month, and is poised to open 300 outlets by February 2018. During this exclusive interaction, the team shared their disruptive strategies to bring the brand on a global canvas. You are a part of the Dalmia dynasty. What made you invest in Keventers?

How lucrative is the proposition for you?

Agastya Dalmia, Director, Keventers: <ĞǀĞŶƚĞƌƐ ǁĂƐ ĮƌƐƚ ĞƐƚĂďůŝƐŚĞĚ ŝŶ ϭϵϮϱ ďǇ Ă ^ǁĞĚŝƐŚ ĚĂŝƌǇ ĞŶƚƌĞƉƌĞŶĞƵƌ ĚǁĂƌĚ <ĞǀĞŶƚĞƌ͕ ŚĂǀŝŶŐ Ă ůĞŐĂĐǇ ŽĨ ŽǀĞƌ ϭϬϬ ǇĞĂƌƐ͘ ŽǁŶ ƚŚĞ ǇĞĂƌƐ͕ <ĞǀĞŶƚĞƌƐ ǁĂƐ ďƌŽƵŐŚƚ ďǇ ƚŚĞ ĂůŵŝĂ ĨĂŵŝůǇ͕ ĂŶĚ ǁĂƐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ŶŽƚ ũƵƐƚ ŵŝůŬƐŚĂŬĞƐ ďƵƚ ĂůƐŽ ďƵƩĞƌ͕ ŐŚĞĞ͕ ĂŶĚ ĐŽŶĚĞŶƐĞĚ ŵŝůŬ ĂƐ ǁĞůů͘ ůů ƚŚĞƐĞ ƉƌŽĚƵĐƚƐ ǁĞƌĞ ƐŽůĚ ĐŽŵŵĞƌĐŝĂůůǇ ďƵƚ ǁĞ ĂůƐŽ ƐĞŶƚ ƉĂĐŬĂŐĞƐ ƚŽ ƚŚĞ /ŶĚŝĂŶ ĂƌŵǇ ŝŶ ƚŚĞ ŚŝŐŚͲĂůƟƚƵĚĞ ĂƌĞĂƐ͘ hŶĨŽƌƚƵŶĂƚĞůǇ͕ ƚŚĞ ĂƌĞĂ ǁŚĞƌĞ ƚŚĞ ĨĂĐƚŽƌǇ ǁĂƐ ůŽĐĂƚĞĚ ʹ DĂůĐŚĂ DĂƌŐ ǁĂƐ ĚĞĐůĂƌĞĚ ĂƐ Ă ĚŝƉůŽŵĂƟĐ ĂƌĞĂ͕ ǁŚŝĐŚ ŵĞĂŶƚ ƌƵŶŶŝŶŐ Ă ĨĂĐƚŽƌǇ ƚŚĞƌĞ ǁĂƐŶ͛ƚ ĂůůŽǁĞĚ ĂŶǇŵŽƌĞ͕ ĂŶĚ <ĞǀĞŶƚĞƌƐ ŚĂĚ ƚŽ ƐŚƵƚ ƐŚŽƉ͘ /Ŷ ϮϬϭϰ͕ ǁĞ ĚĞĐŝĚĞĚ ƚŽ ƌĞǀŝǀĞ ƚŚĞ ďƌĂŶĚ ĂŶĚ ŐĞƚ ŝŶƚŽ ƚŚĞ ŵŝůŬƐŚĂŬĞ ďƵƐŝŶĞƐƐ͘

Agastya Dalmia: tĞ ŽƉĞŶĞĚ ŽƵƌ ĮƌƐƚ ĐŽŵƉĂŶǇ ŽǁŶĞĚ ŽƵƚůĞƚ ŝŶ DĂƌĐŚ ϮϬϭϱ ĂŶĚ ƌĞĂůŝǌĞĚ ƚŚĂƚ ƚŚĞ ŵŽĚĞů ŝƐ ǀĞƌǇ ĂīŽƌĚĂďůĞ ĂŶĚ ƚŚĞ ƌĞƚƵƌŶƐ ĂƌĞ ǀĞƌǇ ŚŝŐŚ ĐŽŵƉĂƌĞĚ ƚŽ ĂŶǇ ŽƚŚĞƌ Y^Z ĐŽŶĐĞƉƚ͘ dŚĞ ĨĂĐƚ ƚŚĂƚ ƐƉĂĐĞ ŝƐ ĂůƐŽ ŶŽƚ Ă ĐŽŶƐƚƌĂŝŶƚ͖ ďĞĐĂƵƐĞ ǁĞ ƌĞƋƵŝƌĞ ŵŝŶŝŵƵŵ ŽĨ ϭϬϬ ƐƋŌ ƐƉĂĐĞ ĂŶĚ ďƌĞĂŬĞǀĞŶ ĐĂŶ ďĞ ŵĞƚ ǁŝƚŚŝŶ ϭ ǇĞĂƌ ŽĨ ŽƉĞŶŝŶŐ͘ dŚŝƐ ĐƌĞĂƚĞĚ Ă ůŽƚ ŽĨ ŝŶƚĞƌĞƐƚ ŝŶ ƉĞŽƉůĞ ĂŶĚ ďǇ ^ĞƉƚĞŵďĞƌ ϮϬϭϲ͕ ǁĞ Śŝƚ ƚŚĞ ƚĂƌŐĞƚ ŽĨ ϱϬ ŽƵƚůĞƚƐ ĂĐƌŽƐƐ /ŶĚŝĂ͘ /Ŷ ƵŐƵƐƚ ϮϬϭϲ͕ <ĞǀĞŶƚĞƌƐ ŽƉĞŶĞĚ ŝƚƐ ĮƌƐƚ ŝŶƚĞƌŶĂƟŽŶĂů ŽƵƚůĞƚ ŝŶ EĞƉĂů͘ ^Ž ǇĞƐ͕ ŝƚΖƐ ďĞĞŶ ŝŶĐƌĞĚŝďůǇ ůƵĐƌĂƟǀĞ ĂŶĚ ǁĞ ŚĂǀĞ ĞŶũŽǇĞĚ ĞǀĞƌǇ ŵŽŵĞŶƚ ŽĨ ŝƚ͘

Keventers has had a history to its

survival and it ﬁnally got shut. What drew you towards revival of the same? What was the revival strategy that you planned? How did you build a strong team? Agastya Dalmia: WĞŽƉůĞ͛Ɛ ďĞŶĚ ƚŽǁĂƌĚƐ ŚĞĂůƚŚǇ ůŝĨĞƐƚǇůĞ ĚƌĞǁ ƵƐ ƚŽ ƌĞǀŝǀĞ ƚŚĞ ďƌĂŶĚ͘ ƐƉŝƌĂƟŽŶĂů ǀĂůƵĞ ĂŶĚ ĂŵĂůŐĂŵĂƟŽŶ ŽĨ ŽůĚ ǁŽƌůĚ ĂŶĚ ŶĞǁ ǁŽƌůĚ ĂƩĂĐŚĞĚ ƚŽ ƚŚĞ ďƌĂŶĚ ŚĂƐ ďĞĞŶ ƚŚĞ ƌĞǀŝǀĂů ƐƚƌĂƚĞŐǇ ŽĨ ƚŚĞ ďƌĂŶĚ͘ tĞ ƐƚĂƌƚĞĚ ǁŝƚŚ Ă ƐŵĂůů ƚĞĂŵ ĂŶĚ ŵĂĚĞ ƐƵƌĞ ǁĞ ŚĂĚ ƌŝŐŚƚ ƉĞŽƉůĞ ĂŶĚ ƌŝŐŚƚ ŶƵŵďĞƌ ŽĨ ƉĞŽƉůĞ Ăƚ ĞǀĞƌǇ ƉŚĂƐĞ͘

You have a big mission in place. How do you plan to take the growth trajectory ahead? Agastya Dalmia: ƵƌƌĞŶƚůǇ ǁĞ ŚĂǀĞ ϵϳ ŽƵƚůĞƚƐ͘ tĞ ǁŝůů ďĞ ŽƉĞŶŝŶŐ ŽƵƌ ϭϬϬth outlet

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INTERVIEW Even though nostalgia is one of the buzzwords the brand operates around, Keventers has its eye on the future. Their R&D team has developed quite a few ﬂavors, such as Mint Oreo Crumble, Tutti-Frutti, Melting Roses, Choco Peanut Butter, Chocolate Hazelnut and others, keeping in mind the current taste buds of the general populace. The brand is also developing sugar-free shakes as they recognize there is a growing demand for healthy and sugar-free products. ƐŽŽŶ͘ ůů ƚŚŝƐ ŚĂƐ ďĞĞŶ ĂĐŚŝĞǀĞĚ ŝŶ Ă ƉĞƌŝŽĚ ŽĨ ŽŶĞ ǇĞĂƌ͘ Ǉ ϮϬϭϴ͕ ǁĞ ǁŝůů ďĞ ĞǆƉĂŶĚŝŶŐ ƚǁŽ ĨŽůĚƐ ʹ /ŶƚĞƌŶĂƟŽŶĂů ƉƌĞƐĞŶĐĞ ŝŶ Ăůů ƚŚĞ ŵĂũŽƌ ĐŝƟĞƐ ĂĐƌŽƐƐ ƚŚĞ ŐůŽďĞ ǁŚŝĐŚ ǁĞ ĂƌĞ ŝŶ ƚĂůŬƐ ǁŝƚŚ ĂŶĚ ĞƐƚĂďůŝƐŚŝŶŐ Ă ƐƚƌŽŶŐ ŶĞƚǁŽƌŬ ŽĨ <ĞǀĞŶƚĞƌƐ ŝŶ Ăůů ƚŚĞ ŽƚŚĞƌ ŵĂũŽƌ ĐŝƟĞƐ ŽĨ /ŶĚŝĂ ĂŶĚ ŶŽƚ ũƵƐƚ ĞůŚŝ E Z͘ tĞ ŚĂǀĞ ďƵĚŐĞƚĞĚ ϮϬϬ ĂĚĚŝƟŽŶĂů ŽƵƚůĞƚƐ ďǇ ƚŚĞ ǇĞĂƌ ϮϬϭϴ͕ ƚŚĞƌĞďǇ ƚĂŬŝŶŐ ƚŚĞ ƚŽƚĂů ŶƵŵďĞƌ ŽĨ <ĞǀĞŶƚĞƌƐ ƚŽ ĂƌŽƵŶĚ ϯϬϬ ďǇ ƚŚĞ ǇĞĂƌ ϮϬϭϴ͘

How has been experience?

the

learning

Agastya Dalmia: ŵĂŶ ĂŶĚ / ĂƌĞ ǇŽƵŶŐ ďƵƚ ŚĂǀĞ ƚŚĞ ĚƌŝǀĞ ƚŽ ƌƵŶ ƚŚŝƐ͕ ĂŶĚ ^ŽŚƌĂď ŽĨ ĐŽƵƌƐĞ ĐŽŵĞƐ ǁŝƚŚ ǇĞĂƌƐ ŽĨ ĞǆƉĞƌŝĞŶĐĞ ĂŶĚ ĞǀĞƌǇ ĚĂǇ ŝƐ Ă ůĞĂƌŶŝŶŐ ĞǆƉĞƌŝĞŶĐĞ͘ ,ŝƐ ĞǆƉĞƌƟƐĞ ůĞŶĚƐ ƚŽ ƌƵŶŶŝŶŐ ƚŚĞ ďƵƐŝŶĞƐƐ ŵŽĚĞů ĂŶĚ ŬĞĞƉŝŶŐ ĞǀĞƌǇƚŚŝŶŐ ŽŶ ƚƌĂĐŬ͘ ^Ž ǇĞƐ͕ ŝƚ ŚĂƐ ďĞĞŶ Ă ŐƌĞĂƚ ůĞĂƌŶŝŶŐ ĞǆƉĞƌŝĞŶĐĞ͕ ƌĂƚŚĞƌ ĞǀĞƌǇ ĚĂǇ ƚŚĞƌĞ ŝƐ Ă ŶĞǁ ůĞĂƌŶŝŶŐ͘

Have you retained any component of the heritage brand or has it been renovated completely? Agastya Dalmia: tĞ ƚƌŝĞĚ ƚŽ ŵĂŝŶƚĂŝŶ ƚŚĞ ŚĞƌŝƚĂŐĞ ŽĨ ƚŚĞ ďƌĂŶĚ ďǇ ŚĂǀŝŶŐ ĞůĞŵĞŶƚƐ ĨƌŽŵ ƚŚĞ ƉĂƐƚ ůŝŬĞ ƉŚŽƚŽƐ͕ ůŽŐŽ ĂŶĚ ŐůĂƐƐ ďŽƩůĞƐ ĂŶĚ ŽĨ ĐŽƵƌƐĞ ƚŚĞ ƌĞĐŝƉĞƐ ŽĨ ƚŚĞ ĐůĂƐƐŝĐ ƐŚĂŬĞƐ͘ dŚĞ ďƌĂŶĚŝŶŐ ŝƐ ƚŚĞ ĨƵƐŝŽŶ ŽĨ ŵŽĚĞƌŶ ĂƉƉĞĂůŝŶŐ ĚĞƐŝŐŶƐ ĂŶĚ ƚƌĞŶĚƐ͕ ǁŚŝĐŚ ǁĞƌĞ ƚŽ ďĞ ĨƵƐĞĚ ǁŝƚŚ ƚŚĞ ŝĐŽŶŝĐ ĂŶĚ ŚŝƐƚŽƌŝĐĂů ůĞŐĂĐǇ ŽĨ ƚŚĞ ďƌĂŶĚ ŝƚƐĞůĨ

How did your friends come on board? Agastya Dalmia: /Ŷ ϮϬϭϰ͕ ŵĂŶ ƌŽƌĂ ĂŶĚ / ĚĞĐŝĚĞĚ ƚŽ ƌĞŝŶǀĞŶƚ ƚŚĞ ĐŽŵƉĂŶǇ͕ ĂƐ <ĞǀĞŶƚĞƌƐ ŝƐ Ă ďƌĂŶĚ ƚŚĂƚ ŚĂƐ Ă ŐƌĞĂƚ ƌĞĐĂůů ǀĂůƵĞ ĂŵŽŶŐ ƚŚĞ ĐŽŶƐƵŵĞƌƐ͘ tĞ ĂƉƉƌŽĂĐŚĞĚ ^ŽŚƌĂď͕ ĂƐ ǁĞ ŶĞĞĚĞĚ ĂŶ ĞǆƉĞƌŝĞŶĐĞĚ ĞŶƚƌĞƉƌĞŶĞƵƌ ƚŽ ůĞĂĚ ĂŶĚ ƐƚƌƵĐƚƵƌĞ ƚŚĞ ŐƌŽǁƚŚ ƐƚƌĂƚĞŐǇ ĂŶĚ ƚŽ ďƵŝůĚ ƚŚĞ ďƌĂŶĚ ĨƌŽŵ ƐĐƌĂƚĐŚ͘ ,Ğ ũŽŝŶĞĚ ƚŚĞ ƚĞĂŵ ĂƐ Ă ƉĂƌƚŶĞƌ ĂŶĚ ĐƵƌƌĞŶƚůǇ ŝƐ ƚŚĞ ŝƌĞĐƚŽƌ ĂŶĚ ƚŚĞ K ŽĨ ƚŚĞ ĐŽŵƉĂŶǇ ĂŶĚ ƚŚĞƌĞ ŚĂƐ ďĞĞŶ ŶŽ ůŽŽŬŝŶŐ ďĂĐŬ ƐŝŶĐĞ ƚ ŚĞŶ͘

What’s your message for new age

entrepreneurs? Agastya Dalmia: &ŽůůŽǁ ǇŽƵƌ ĚƌĞĂŵƐ ĂŶĚ ďĞůŝĞǀĞ ŝŶ ǇŽƵƌƐĞůĨ͘

What made you be a part of this brand revival? Sohrab Sitaram, CEO & Director, Keventers & Aman Arora, Director, Keventers: dŚĞ ďƌĂŶĚ ŝƐ ŝĐŽŶŝĐ ĂŶĚ ĞǀĞƌǇŽŶĞ ĨƌŽŵ ŽƵƌ ŐƌĂŶĚƉĂƌĞŶƚƐ ƚŽ ƚŚĞŝƌ ƉĂƌĞŶƚƐ ĂŶĚ ŽƵƌ ƉĂƌĞŶƚƐ ŚĂƐ ŐƌŽǁŶ ƵƉ ƐŝƉƉŝŶŐ <ĞǀĞŶƚĞƌƐ͘ /ƚ ŚĂƐ Ă ŶŽƐƚĂůŐŝĐ ĨĞĞů ƚŽ ŝƚ ĂŶĚ ǁĞ ũƵŵƉĞĚ Ăƚ ƚŚĞ ŽƉƉŽƌƚƵŶŝƚǇ ƚŽ ƌĞǀŝǀĞ ƚŚŝƐ ďƌĂŶĚ ĂŶĚ ďƌŝŶŐ ŝƚ ďĂĐŬ ƚŽ ůŝĨĞ͘

How has been growth journey so far? Sohrab Sitaram & Aman Arora: tĞ ĂƌĞ ŐƌŽǁŝŶŐ ĞǆƉŽŶĞŶƟĂůůǇ ĂƐ Ă ďƌĂŶĚ͘ tĞ ǁŝůů ŽƉĞŶ ϭϬϬ ŽƵƚůĞƚƐ ƚŚŝƐ ǇĞĂƌ ĂŶĚ ĞǆƉĞĐƚ ƚŽ ŽƉĞŶ Ă ƚŽƚĂů ŽĨ ϯϬϬ ŽƵƚůĞƚƐ ďǇ ĞŶĚ ŽĨ ŶĞǆƚ ǇĞĂƌ͘ <ĞǀĞŶƚĞƌƐ ĂƐ Ă ďƌĂŶĚ ǁŝůů ŽƉĞŶ ĂĐƌŽƐƐ /ŶĚŝĂ ĂŶĚ ƐĞǀĞƌĂů ŽƚŚĞƌ ĐŽƵŶƚƌŝĞƐ͘ DĂũŽƌŝƚǇ ŽĨ ƚŚĞ ŽƵƚƐƚĂƟŽŶ ŽƉĞƌĂƟŽŶƐ ǁŝůů ĨŽůůŽǁ ƚŚĞ ƌŽƵƚĞ ŽĨ ĨƌĂŶĐŚŝƐŝŶŐ͘ dŚŝƐ ŝƐ ŵĂŝŶůǇ ƚŽ ĨĂĐŝůŝƚĂƚĞ ĂŶĚ ƚĂŬĞ ĂĚǀĂŶƚĂŐĞ ŽĨ ƚŚĞ ůŽĐĂů ŬŶŽǁůĞĚŐĞ͕ ďƵƐŝŶĞƐƐ ƚƌĞŶĚƐ͕ ŵĂƌŬĞƟŶŐ ĂŶĚ ĞĸĐŝĞŶĐǇ ŝŶ ĐŽŶƐƵůƚĂƟŽŶ ǁŝƚŚ ŽƵƌ ůŽĐĂů ƉĂƌƚŶĞƌ ǁŚŽ ŚĂƐ ƚĂŬĞŶ ƚŚĞ ŵĂƐƚĞƌ ĨƌĂŶĐŚŝƐĞĞ͘ dŚĞ ŶĞǆƚ ƐƚĞƉ ŝŶ ƌĞƚĂŝů ƐĞŐŵĞŶƚ ŝƐ ƚŽ ĞƐƚĂďůŝƐŚ ŽƵƌ ĨŽŽƚŚŽůĚ ŝŶ ƚŚĞ ŝŶƚĞƌŶĂƟŽŶĂů ŵĂƌŬĞƚ͘ tĞ ŚĂǀĞ ĂůƌĞĂĚǇ ŽƉĞŶĞĚ ĂŶ ŽƵƚůĞƚ ŝŶ EĞƉĂů ĂŶĚ ĮŶĂůŝǌĞĚ Ă ĨĞǁ ƐƚŽƌĞƐ ŝŶ <ĞŶǇĂ͕ ZǁĂŶĚĂ͕ hŐĂŶĚĂ ĂŶĚ dĂŶǌĂŶŝĂ ŝŶ ƚŚĞ ĨƌŝĐĂŶ ŵĂƌŬĞƚ͘ &ƵƌƚŚĞƌŵŽƌĞ͕ ǁĞ ǁĂŶƚ ƚŽ ŐĞƚ ŝŶƚŽ ƚŚĞ ĚŝƐƚƌŝďƵƚŽƌ ƐŚŝƉ ŵĂƌŬĞƚ ǀŝĂ ŽƵƌ ŵŝůŬ ʹ ĐŽǁ͛Ɛ ŵŝůŬ ƚŽ ďĞ ƐƉĞĐŝĮĐ ĨŽůůŽǁĞĚ ďǇ ƚŚĞ ŇĂǀŽƵƌĞĚ ŵŝůŬƐŚĂŬĞ ďƵƐŝŶĞƐƐ ǁŚĞƌĞ ƚŚĞ ŵŝůŬƐŚĂŬĞƐ ǁŝůů ĂůƐŽ ďĞ ƐŽůĚ Žī ƌĞƚĂŝů outlets.

What were the initial challenges you faced? Sohrab Sitaram & Aman Arora: dŚĞ ƚĞĂŵ ĨĂĐĞĚ ƚǁŽ ƉĂƌĂůůĞů ĐŚĂůůĞŶŐĞƐ ŝŶŝƟĂůůǇ ʹ dŽ ŝŶƚƌŽĚƵĐĞ Ă ƐƚĂŶĚĂƌĚŝǌĞĚ ƉƌŽĚƵĐƚ Ăƚ Ăůů ŽƵƚůĞƚƐ ĂŶĚ ƚŚĞ ŽƚŚĞƌ ďĞŝŶŐ ǁŚĞƚŚĞƌ ƚŽ ĨŽƌĂǇ ŝŶƚŽ ƌĞƚĂŝů Žƌ ĚŝƐƚƌŝďƵƟŽŶ͘ dŚĞ ŵŝůŬ ďŽƩůĞ ƵŶĚĞƌǁĞŶƚ Ă ƌĂĚŝĐĂů ĐŚĂŶŐĞ ĂƐ ǁĞůů ʹ ƚŚĞ ŽůĚ D^ ďŽƩůĞ ǁĂƐ ŵĂĚĞ ƐůĞĞŬĞƌ͘

The brand operates a premium Keventers model which costs the companybetween 20-23 lakh. They are also creating another express model that will cost about 14-16 lakh. These models are the brand’s initiatives to ensure that the franchisees get varied options to operate.

dŚĞ ĐƵƌƐŝǀĞ ŇŽƵƌŝƐŚ ĂŶĚ ĨŽŶƚ ŽĨ ƚŚĞ ŽƌŝŐŝŶĂů ůŽŐŽ ǁĞƌĞ ƌĞƚĂŝŶĞĚ ďƵƚ ƚŚĞ ƚĞƌŵ ͚^ŝŶĐĞ ϭϵϮϱ͛ ǁĂƐ ĂĚĚĞĚ Ăƚ ƚŚĞ ƚŽƉ͕ ƚŚĞ ƚĂŐůŝŶĞ ͚dŚĞ KƌŝŐŝŶĂů DŝůŬƐŚĂŬĞ͛ ĂƉƉĞĂƌĞĚ Ăƚ ƚŚĞ ďŽƩŽŵ͕ ĂŶĚ ƚŚĞ ŽƵƚůŝŶĞ ŽĨ Ă ŵŝůŬ ďŽƩůĞ ǁĂƐ ƉůĂĐĞĚ ǁŝƚŚŝŶ ƚŚĞ ůŽŐŽ͘ EŽƐƚĂůŐŝĂ͕ KůĚͲ ƐĐŚŽŽů͕ ,ĞƌŝƚĂŐĞ ǁĞƌĞ ƚŚĞ ǀĂůƵĞƐ ƚŚĞ ďƌĂŶĚ ĨŽĐƵƐĞĚ ŽŶ ƚŽ ďƵŝůĚ Ă ŚŝŐŚ ƌĞĐĂůů ǀĂůƵĞ ŝŶ ŵĂƌŬĞƚ͕ ĂŶĚ ƚŚƵƐ ƚŚĞ ƉƌŽĚƵĐƚ ĚĞƐŝŐŶ ǁĂƐ ĂŶ ŝŵƉŽƌƚĂŶƚ ĂƐƉĞĐƚ ŝŶ ƚŚĞ ŵĂƌŬĞƟŶŐ ƐƚƌĂƚĞŐǇ͘

What’s the brand’s USP? Sohrab Sitaram & Aman Arora: dŚĞ h^W ŽĨ ƚŚĞ ďƌĂŶĚ ŝƐ ƚŚĞ 'ůĂƐƐ ŽƩůĞ ĂŶĚ ƚŚĞ ĂŐĞͲ ŽůĚ ƐƉĞĐŝĂůƚǇ ŽĨ <ĞǀĞŶƚĞƌƐ ʹ ƚŚĞ ƌĞĐŝƉĞ͊ /ƚ ŝƐ ŽīĞƌŝŶŐ ƚŚĞ ƚƌĂĚŝƟŽŶĂů ƌĞĐŝƉĞƐ ǁŚŝĐŚ ĂƌĞ ĐĂůůĞĚ ƚŚĞ ĐůĂƐƐŝĐ ƐŚĂŬĞƐ͕ ƚŚŝĐŬ ŵŝůŬƐŚĂŬĞƐ ƚŚĂƚ ĂƌĞ ŵŽƌĞ ĂƐƉŝƌĂƟŽŶĂů͕ ƚŚĞ ĨƌƵŝƚǇ ƌĂŶŐĞ ǁŚŝĐŚ ŝƐ ĨƵůů ŽĨ ĨƌƵŝƚƐ ĂŶĚ ƚŚĞŶ ǁĞ ŚĂǀĞ Ă ůŝƩůĞ ƌĂŶŐĞ ĨŽƌ ŬŝĚƐ ;ďƵďďůĞŐƵŵ ŇĂǀŽƌͿ ǁŚŝĐŚ ĂƌĞ ƚŚĞ ĨƵŶ ƐŚĂŬĞƐ͘ ƉĂƌƚ ĨƌŽŵ ƚŚŝƐ͕ ǁĞ ĂůƐŽ ŚĂǀĞ ĐŽůĚ ĐŽīĞĞ͕ ǁŚŝĐŚ ĞǀĞƌǇďŽĚǇ ůŽǀĞƐ͘ ŶĚ ƚŚĞ ĨĂĐƚ ƚŚĂƚ ƚŚĞ ďƌĂŶĚ ĐĂƌƌŝĞƐ ǁŝƚŚ ŝƚ Ă ŶŽƐƚĂůŐŝĐ ĨĞĞů ĂŶĚ ǀŝďĞ͘

As you are currently present in very selected cities, how do you plan to capture pan-India? Sohrab Sitaram & Aman Arora: ƵƌƌĞŶƚůǇ͕ ǁĞ ŚĂǀĞ ƚŚĞ ŵŽŶŽƉŽůǇ ŝŶ ƚŚŝƐ ƐƉĂĐĞ ĂƐ ƚŚĞƌĞ ŝƐ ŶŽ ŽƚŚĞƌ ďƌĂŶĚ ƚŚĂƚ ƐƉĞĐŝĮĐĂůůǇ ĨŽĐƵƐĞƐ ŽŶ ŵŝůŬƐŚĂŬĞƐ͘ dŚĞ ŐƌŽǁƚŚ ƐƚƌĂƚĞŐǇ ǁĂƐ ĮƌƐƚ ƚŽ ĞƐƚĂďůŝƐŚ Ă ĨŽƌŵŝĚĂďůĞ ƉƌĞƐĞŶĐĞ ŝŶ ŶŽƌƚŚ /ŶĚŝĂ ǁŚĞƌĞ ĐƵƌƌĞŶƚůǇ ǁĞ ŚĂǀĞ ĂĐĐŽŵƉůŝƐŚĞĚ ϳϬй ŽĨ ŽƵƌ ƚĂƌŐĞƚĞĚ ďƵĚŐĞƚƐ͘ dŚĞ ŶĞǆƚ ƐƚĂŐĞ ŝŶǀŽůǀĞƐ ĐƌĞĂƟŶŐ ƉƌĞƐĞŶĐĞ ŝŶ Ăůů ƚŚĞ ŵĞƚƌŽƉŽůŝƚĂŶ ĐŝƟĞƐ ĨŽůůŽǁĞĚ ďǇ ƟĞƌ Ϯ ĐŝƟĞƐ͘ dŚĞ ƚŚŝƌĚ ƉŚĂƐĞ ŝƐ ƐĞƫŶŐ ƵƉ ŽƵƚůĞƚƐ ĂďƌŽĂĚ ŝŶ Ăůů ŵĂũŽƌ ŵĞƚƌŽƉŽůŝƚĂŶ ĐŝƟĞƐ ĂĐƌŽƐƐ ƚŚĞ ŐůŽďĞ͘ dŚĞ ĨŽƵƌƚŚ ƉŚĂƐĞ ǁŝůů ŝŶǀŽůǀĞ ƐĞƫŶŐ ƵƉ ŽƵƚůĞƚƐ ŝŶ ŵĂũŽƌ ƐƚĂƚĞƐ ŽĨ Ăůů ƚŚĞ ƉŽƚĞŶƟĂů ĐŝƟĞƐ ĂĐƌŽƐƐ ƚŚĞ ŐůŽďĞ ĂŶĚ ƟĞƌ ϯ ĐŝƟĞƐ ŝŶ /ŶĚŝĂ͘ tĞ ŚĂǀĞ ĞƐƚĂďůŝƐŚĞĚ ŽƵƌ ƉƌĞƐĞŶĐĞ ŝŶ EĞƉĂů͕ ĂŶĚ ĂƌĞ ƐĞƫŶŐ ƵƉ ŽƉĞƌĂƟŽŶƐ ŝŶ <ĞŶǇĂ ĂƐ ǁĞůů͘ tĞ ŚĂǀĞ ĮŶĂůŝǌĞĚ ĞǆƉĂŶƐŝŽŶ ŝŶ ƵďĂŝ͕ ^ŚĂƌũĂŚ͕ ĂůŝĨŽƌŶŝĂ ĂŶĚ ^ǁĞĚĞŶ͘ ĚĚŝƟŽŶĂůůǇ͕ ǁĞ ĂƌĞ ĂůƐŽ ŝŶ ƚĂůŬƐ ƚŽ ĞƐƚĂďůŝƐŚ ƉƌĞƐĞŶĐĞ ŝŶ ĐŽƵŶƚƌŝĞƐ ůŝŬĞ DĂůĚŝǀĞƐ͕ ^ƌŝ >ĂŶŬĂ͕ DĂůĂǇƐŝĂ͕ ĂŶĚ ^ŝŶŐĂƉŽƌĞ͘

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ŶĚŝĂ͛Ɛ ŐƌŽǁŝŶŐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŵďŝƟŽŶ ŝƐ ŐŽŝŶŐ ƚŽ ďƌŝŶŐ ŐůŽďĂů ŝƐƐƵĞƐ ŽĨ ĞǆĐĞƐƐŝǀĞ ǁĂƐƚĞ ǁŝƚŚ ŝƚ͘ /Ŷ ƌĞƐƉŽŶƐĞ ƚŽ ƚŚŝƐ͕ 'ŽĚƌĞũ Θ ŽǇĐĞ ŝƐ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ Ă ĐŝƌĐƵůĂƌ ĞĐŽŶŽŵǇ ďǇ ĐŽŶƐŝĚĞƌŝŶŐ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞ ĂƐ Ă ǀĂůƵĂďůĞ ƌĞƐŽƵƌĐĞ͘ dŚĞ ƚĞĂŵ ďĞŚŝŶĚ ƚŚĞ ĂŵďŝƟŽƵƐ ƉƌŽũĞĐƚ ĂĚŽƉƚĞĚ Ă ƵŶŝƋƵĞ ĂƉƉƌŽĂĐŚ͕ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ Ă ŵŽƌĞ ƐƵƐƚĂŝŶĂďůĞ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉƌĂĐƟĐĞ ďǇ ƚĂŬŝŶŐ ĂĐĐŽƵŶƚĂďŝůŝƚǇ ŽĨ ŝƚƐ ŽǁŶ ĨŽŽƚƉƌŝŶƚ ĂŶĚ ďĞŝŶŐ ƚƌĂŶƐƉĂƌĞŶƚ ĂďŽƵƚ ǁĂƐƚĞ ŐĞŶĞƌĂƟŽŶ͘ dŚĞ WƵŶĈŚ WƌŽũĞĐƚ͕ ŝŶĐƵďĂƚĞĚ ďǇ ƚŚĞ ͚/ŶŶŽǀĂƟŽŶ Θ ĞƐŝŐŶ ĞŶƚƌĞ͛ Ăƚ 'ŽĚƌĞũ Θ ŽǇĐĞ ŝŶ /ŶĚŝĂ͕ ĐĂŵĞ ƚŽ ůŝĨĞ ŝŶ &ĞďƌƵĂƌǇ ϮϬϭϱ ƚŽ ĂĚĚƌĞƐƐ ƚŚĞƐĞ ŝƐƐƵĞƐ͘ Ɛ ŝŶŝƟĂƚŽƌƐ ŽĨ ƚŚĞ WƵŶĈŚ WƌŽũĞĐƚ͕ ƚŚĞ ƚĞĂŵ͛Ɛ ĞŵƉŚĂƐŝƐ ƌĞǀŽůǀĞƐ ĂƌŽƵŶĚ ĚĞǀĞůŽƉŝŶŐ ĂůƚĞƌŶĂƟǀĞ ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ŶŽŶͲŚĂǌĂƌĚŽƵƐ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞ ƚŚƌŽƵŐŚ ŵĂƚĞƌŝĂů ĚĞƐŝŐŶ ĂŶĚ ƌĞƐĞĂƌĐŚ͘

The germination seed ΎWƵŶĈŚ ŝƐ ĂŶ ĂŶĐŝĞŶƚ ^ĂŶƐŬƌŝƚ ƚĞƌŵ ƚŚĂƚ ůŝƚĞƌĂůůǇ ŵĞĂŶƐ ͚ĂŐĂŝŶ͕͛ ĐŽŵŝŶŐ ĨƵůů ĐǇĐůĞ͘ dŚĞ WƵŶĈŚ WƌŽũĞĐƚ ďǇ 'ŽĚƌĞũ Θ ŽǇĐĞ ;'Ŷ Ϳ ŝƐ Ă ƵŶŝƋƵĞ ĂƉƉƌŽĂĐŚ ƚŽ ĐƌĞĂƟŶŐ ĂŶ ĂůƚĞƌŶĂƟǀĞ ŐůŽďĂů ŵĂƚĞƌŝĂů ůŝďƌĂƌǇ ƵƐŝŶŐ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞ͕ ĐŽŶǀĞƌƐŝŽŶ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĞǆƉĞƌƟƐĞ͘ tĞ ǁŽƌŬ ǁŝƚŚ ƚŚĞ ĂƐƐƵŵƉƟŽŶ ƚŚĂƚ ǁĂƐƚĞ ŝƐ ŶŽƚ ͚ďĂĚ ƐƚƵī͛ Žƌ ƚƌĂƐŚ͕ ƌĂƚŚĞƌ ƌĞŵŶĂŶƚƐ ĨƌŽŵ ĂŶǇ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉƌŽĐĞƐƐ͘ Ɛ ƐƵĐŚ͕ ƚŚŝƐ ŶĞǁ ƉĂůĞƩĞ ŽĨ ŵĂƚĞƌŝĂůƐ ĐĂŶ ďĞ ƉƵƚ ƚŽ ĐƌĞĂƟǀĞ ƵƐĞ ŝŶ ŶĞǁ ƐŽƌƚƐ ŽĨ ƉƌŽĚƵĐƚƐ ĂŶĚ ĂƉƉůŝĐĂƟŽŶƐ͘ tĞ ƐƚƌŝǀĞ ƚŽ ƌĞƐƉŽŶƐŝďůǇ ƵƉĐǇĐůĞ ĞǀĞƌǇ ƟŵĞ͘ ZŝƐŝŶŐ ĐŽŶƐƵŵƉƟŽŶ ĂŶĚ ĚĞĐƌĞĂƐŝŶŐ ŶĂƚƵƌĂů ƌĞƐŽƵƌĐĞƐ ƌĞƋƵŝƌĞ ŵĂŶǇ ŶĞǁ ĂŶĚ ŝŶŶŽǀĂƟǀĞ ĂƉƉƌŽĂĐŚĞƐ ǁŝƚŚŝŶ ƚŚĞ ďƵƐŝŶĞƐƐ ŽĨ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͘ 'ůŽďĂůůǇ͕ ĐŽŵŵĞŶĚĂďůĞ ǁŽƌŬ ŝƐ ďĞŝŶŐ ĚŽŶĞ ƚŽ ĐŽŶƚĂŝŶ ŝƚƐ ŝŵƉĂĐƚ ŽŶ ƚŚĞ ĞŶǀŝƌŽŶŵĞŶƚ͘ WƵŶĈŚ ŝƐ Ă ĚŝīĞƌĞŶƚ

ƌĞƐŽƵƌĐĞ ĚĞƉůĞƟŽŶ ƚŽ ĚŝƐƉŽƐĂů͘ WƵŶĈŚ ǁĂƐ ĐƌĞĂƚĞĚ Ăƚ ƚŚĞ ĞƐŝŐŶ Θ dĞĐŚŶŽůŽŐǇ 'ƌŽƵƉ Ăƚ ƚŚĞ 'Θ /ŶŶŽǀĂƟŽŶ ĂŶĚ ĞƐŝŐŶ ĞŶƚĞƌ ;/ Ϳ ƚŽ ƉƌŽĂĐƟǀĞůǇ ĐŽƵŶƚĞƌ ƌĂƉŝĚ ƌĞƐŽƵƌĐĞ ĚĞƉůĞƟŽŶ͘ ŵƵůƟͲĨĂĐĞƚĞĚ ƚĞĂŵ ƌĂŶŐŝŶŐ ĨƌŽŵ ĚĞƐŝŐŶĞƌƐ͕ ĞŶŐŝŶĞĞƌƐ ĂŶĚ ŵĂŬĞƌƐ ĞǆƉůŽƌĞĚ ŽǀĞƌ ϲϬϬ ǁĂƐƚĞ ŵĂƚĞƌŝĂůƐ ŐĞŶĞƌĂƚĞĚ ŝŶ ƚŚĞ Ϯϱ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉůĂŶƚƐ ŽĨ 'Ŷ ͘ dŚĞƐĞ ǁĂƐƚĞ ƚǇƉĞƐ ĂƌĞ ƌŝŐŽƌŽƵƐůǇ ĚŽĐƵŵĞŶƚĞĚ ĂŶĚ ĐĂƚĞŐŽƌŝƐĞĚ ǁŝƚŚ ŝŵƉŽƌƚĂŶƚ ĚĂƚĂ ŽŶ ĂƐƉĞĐƚƐ ƐƵĐŚ ĂƐ ƋƵĂŶƟƟĞƐ͕ ĐŽŵƉŽƐŝƟŽŶ͕ ƌĞƐĂůĞ ǀĂůƵĞ ĂŶĚ ĚŝƐƉŽƐĂů ƌŽƵƚĞ͘

Punāh is a unique approach to creating an alternative global material library using industrial waste and manufacturing expertise by Godrej & Boyce. Punāh is a different approach, which seeks to look at every facet of manufacturing to tackle the issue of rising consumption and decreasing natural resources at its root. Giving a sneak peek into the project possibilities & opportunistic paradigms, Hemmant Jha, Chief Design Officer – Innovation & Design Center, Godrej & Boyce Mfg. Co. Ltd., enlightens us on the sustainable expanse ahead… ĂƉƉƌŽĂĐŚ ǁŚŝĐŚ ƐĞĞŬƐ ƚŽ ůŽŽŬ Ăƚ ĞǀĞƌǇ ĨĂĐĞƚ ŽĨ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƚŽ ƚĂĐŬůĞ ƚŚĞ ŝƐƐƵĞ Ăƚ ŝƚƐ ƌŽŽƚ͘ 'ŽĚƌĞũ ƌĞĐŽŐŶŝǌĞƐ ƚŚĂƚ /ŶĚŝĂ͛Ɛ ŐƌŽǁŝŶŐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŵďŝƟŽŶ ǁŝůů ďƌŝŶŐ ǁŝƚŚ ŝƚ ŐůŽďĂů ŝƐƐƵĞƐ ŽĨ ǁĂƐƚĞ͕ ĨƌŽŵ ƌĂƉŝĚ

Challenges along the way ^ŝŶĐĞ ǁĞ͛ƌĞ ǁŽƌŬŝŶŐ ĂĐƌŽƐƐ ƐŽ ŵĂŶǇ ŝŶĚƵƐƚƌŝĞƐ ĂŶĚ ƐŽ ŵĂŶǇ ŵĂƚĞƌŝĂůƐ͕ ũƵƐƚ ĐŽůůĞĐƟŶŐ ƌĂǁ ŝŶĨŽƌŵĂƟŽŶ ŽŶ ĞĂĐŚ ŝŶ Ă ƌŝŐŽƌŽƵƐ ǁĂǇ ǁĂƐ ĂŶ ŝŶĐƌĞĚŝďůĞ ĞīŽƌƚ͘ ^ƚĂŶĚĂƌĚŝǌĂƟŽŶ ŽĨ ƐǇƐƚĞŵƐ ĨŽƌ ĚŽĐƵŵĞŶƟŶŐ ǁĂƐƚĞ ĂĐƌŽƐƐ Ăůů ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉůĂŶƚƐ ǁĂƐ ŽŶĞ ŽĨ ƚŚĞ ŝŶŝƟĂů ĐŚĂůůĞŶŐĞƐ ĂƐ ĞĂĐŚ ƉůĂŶƚ ǁĂƐ ĨŽůůŽǁŝŶŐ ŝƚƐ ŽǁŶ ƐǇƐƚĞŵƐ͘ ŶĚ ƐŝŶĐĞ Ă ƉƌŽũĞĐƚ ŽĨ ƚŚŝƐ ƐĐĂůĞ ŝƐ ŶĞǁ ƚŽ ƚŚĞ ǁŽƌůĚ͕ ǁĞ͛ǀĞ ŚĂĚ ƚŽ ĐƌĞĂƚĞ ŽƵƌ ŽǁŶ ŝŶƚĞƌŶĂů ƐǇƐƚĞŵƐ ƚŽ ĞŶĂďůĞ ŝƚ͘

Tangible gains achieved ^ƵƐƚĂŝŶĂďŝůŝƚǇ ŚĂƐ ďĞĞŶ ĂŶ ŝŶƚĞŐƌĂů ƉĂƌƚ ŽĨ 'ŽĚƌĞũ͛Ɛ ĞŶĚĞĂǀŽƌ ƚŽ ƌĞͲŝŶǀĞŶƚ ŝƚƐĞůĨ ĐŽŶƟŶƵĂůůǇ ƚŽ ŵĞĞƚ ƚŚĞ ĐŚĂůůĞŶŐĞƐ ŽĨ ƚŚĞ ĨƵƚƵƌĞ͘ dŚƌŽƵŐŚ ƚŚŝƐ ƉƌŽũĞĐƚ͕ ǁĞ ĂƌĞ ĞŶĐŽƵƌĂŐŝŶŐ Ă ĚĞĞƉĞƌ ƵŶĚĞƌƐƚĂŶĚŝŶŐ ŽĨ

Godrej recognizes that India’s growing manufacturing ambition will bring with it global issues of waste, from rapid resource depletion to disposal. Punāh was launched by the Innovation and Design Center (IDC) at Godrej & Boyce to proactively counter rapid resource depletion.

ϯϬ | CELERITY • May 2017

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02/05/2017 11:56:53 AM

GAMECHANGER

ƐƵƐƚĂŝŶĂďŝůŝƚǇ͘ dŚŝƐ ƵůƟŵĂƚĞůǇ ƌĞŇĞĐƚƐ ŝŶ ƚŚĞ ĂƉƉƌŽĂĐŚ ƚŽ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞ ĂŶĚ ŝƚƐ ŵĂŶĂŐĞŵĞŶƚ͘ tĞ ĂƌĞ ĚĞƐŝŐŶŝŶŐ ƉƌŽĐĞƐƐĞƐ ƚŽ ĨŽĐƵƐ ŽŶ ĞůŝŵŝŶĂƟŽŶ ŽĨ ǁĂƐƚĞ ǁŚĞƌĞǀĞƌ ĨĞĂƐŝďůĞ͘ tĞ ĂƌĞ ĂůƐŽ ƉƌŽŵŽƟŶŐ ƵƐĂŐĞ ŽĨ ǁĂƐƚĞ ŵĂƚĞƌŝĂů ŝŶƐƚĞĂĚ ŽĨ ǀŝƌŐŝŶ ŵĂƚĞƌŝĂůƐ͘ WƵŶĈŚ ŵĂŬĞƐ ƵƐ ƚŚŝŶŬ ĚŝīĞƌĞŶƚůǇ ĂďŽƵƚ ǁĂƐƚĞ͗ භ hƐĞĚ ĂƐ ŝƐ͕ ǁĂƐƚĞ ĐĂŶ ďĞ Ă ŶĞǁ ƉĂůĞƩĞ ŽĨ ŵĂƚĞƌŝĂůƐ ĨŽƌ ĚĞƐŝŐŶĞƌƐ භ dƌĂŶƐĨŽƌŵ ͬ ƌĞĐŽŶƐƟƚƵƚĞ ŝƚ ŝŶƚŽ ƐŽŵĞƚŚŝŶŐ ƵƐĂďůĞ ŝŶ ĐŽŶǀĞŶƟŽŶĂů processes භ &ŝŐƵƌĞ ŽƵƚ ŚŽǁ ƚŽ ƌĞĚƵĐĞ ŝƚ ƐŝŐŶŝĮĐĂŶƚůǇ ĂŶĚ ͬ Žƌ ƌĞŵŽǀĞ ŝƚ ĐŽŵƉůĞƚĞůǇ͘

Sustainability quotient tĞ ŚĂǀĞ ƐĞĞŶ ƚŚĞ ǁŽƌĚƐ ǭƐƵƐƚĂŝŶĂďŝůŝƚǇ͛ ĂŶĚ ǭŐƌĞĞŶ͛ ƵƐĞĚ ůŽŽƐĞůǇ ĂŶĚ ƵƐĞĚ ŽŌĞŶ͘ /Ŷ ĐŽŵŵŽŶ ƵƐĂŐĞ͕ ƚŚĞƐĞ ƚĞƌŵƐ ďĞĐŽŵĞ ŵĞĂŶŝŶŐůĞƐƐ ƵŶůĞƐƐ ƉĞŽƉůĞ ŚĂǀĞ Ă ĨƌĂŵĞ ŽĨ ƌĞĨĞƌĞŶĐĞ Žƌ ĐŽŶƚĞǆƚ ǁŝƚŚŝŶ ǁŚŝĐŚ ƚŽ ƵŶĚĞƌƐƚĂŶĚ ƚŚĞŝƌ ƚƌƵĞ ŵĞĂŶŝŶŐ ĂŶĚ ǀĂůƵĞ͘ Ǉ ƋƵŝĞƚůǇ ĂŶĚ ĐŽŶƐŝƐƚĞŶƚůǇ ŝŶƚĞŐƌĂƟŶŐ ŽƵƌ ǁŽƌŬ ŝŶƚŽ ŵĂŝŶƐƚƌĞĂŵ ƉƌŽĚƵĐƚƐ͕ ǁĞ ǁŝůů͕ ŽǀĞƌ Ă ƉĞƌŝŽĚ ŽĨ ƟŵĞ ƐŚŽǁ ŚŽǁ ƚŚĞƐĞ ŝĚĞĂƐ ĐĂŶ ďĞ ďƌŽƵŐŚƚ ƚŽ ůŝĨĞ ŝŶ Ă ŵĞĂŶŝŶŐĨƵů ǁĂǇ͘

G&B makes everything from locks to satellites, from a wide, wide range of materials ranging from wood to steel to carbon ﬁber composites, in quantities that range from a few grams to hundreds of tonnes - so this is quite an undertaking - quite possibly the ﬁrst of its kind anywhere at this scale. ǇŽƵŶŐ ĚĞƐŝŐŶĞƌƐ ĞǀĞƌǇ ǇĞĂƌ͕ ŚĞůƉ ƚŚĞŵ ĚĞǀĞůŽƉ ƚŚĞŝƌ ŝĚĞĂƐ ƚŚƌŽƵŐŚ ŵĞŶƚŽƌƐŚŝƉ͕ ƉƌŽƚŽƚǇƉŝŶŐ ƌĞƐŽƵƌĐĞƐ ;ŵĂĐŚŝŶĞƐ͕ ŵĂƚĞƌŝĂůƐ͕ ƉƌŽĐĞƐƐĞƐͿ ĂŶĚ ŵĂŬĞ ƚŚĞƐĞ ŝĚĞĂƐ ƌĞĂů͘ dŚĞ ǁŽƌŬ ŝƐ ĚŽĐƵŵĞŶƚĞĚ͕ ĂŶĚ ƚŚĞ ǁŽƌŬ ĚŽŶĞ ĚƵƌŝŶŐ ƚŚĞ ǇĞĂƌ͕ ŝŶĐůƵĚŝŶŐ ĮŶŝƐŚĞĚ ƉƌŽƚŽƚǇƉĞƐ ĂƌĞ ƐŚŽǁĐĂƐĞĚ͕ ĂůŽŶŐ ǁŝƚŚ ƚŚĞ ĚĞƐŝŐŶĞƌƐ ƚŚĞŵƐĞůǀĞƐ͕ Ăƚ ƚŚĞ /ŶĚŝĂ ĞƐŝŐŶ ŝŶ ĞůŚŝ͘ WĂƌƟĐƵůĂƌůǇ ƉƌŽŵŝƐŝŶŐ ƌĞƐƵůƚƐ ĂƌĞ ƚŚĞŶ ƚƵƌŶĞĚ ŝŶƚŽ ƐĂůĞĂďůĞ ĐŽůůĞĐƟŽŶƐ ŝŶ ƉĂƌƟĐŝƉĂƟŽŶ ǁŝƚŚ 'Θ ďƵƐŝŶĞƐƐĞƐ ĂŶĚ ďƌŽƵŐŚƚ ŝŶƚŽ ƚŚĞ ǁŽƌůĚ ĨŽƌ Ă ůĂƌŐĞƌ ĂƵĚŝĞŶĐĞ ƚŽ ĞǆƉĞƌŝĞŶĐĞ ĂŶĚ ĞŶũŽǇ͘

Collaborating for a better future 'Θ ŵĂŬĞƐ ĞǀĞƌǇƚŚŝŶŐ ĨƌŽŵ ůŽĐŬƐ ƚŽ ƐĂƚĞůůŝƚĞƐ͕ ĨƌŽŵ Ă ǁŝĚĞ͕ ǁŝĚĞ

Learnings gained Ɛ ŝŶŝƟĂƚŽƌƐ ŽĨ ƚŚĞ WƵŶĈŚ WƌŽũĞĐƚ͕ ǁĞ ŚĂǀĞ ĨŽĐƵƐĞĚ ŽŶ ĚĞǀĞůŽƉŝŶŐ ĂůƚĞƌŶĂƟǀĞ ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ŶŽŶͲŚĂǌĂƌĚŽƵƐ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞ ƚŚƌŽƵŐŚ ŵĂƚĞƌŝĂů ĚĞƐŝŐŶ ĂŶĚ ƌĞƐĞĂƌĐŚ͘ tĞ Ăŝŵ ƚŽ ĂĚŽƉƚ Ă ǌĞƌŽͲǁĂƐƚĞ ƉŽůŝĐǇ ĂĐƌŽƐƐ Ăůů ƚŚĞ 'ŽĚƌĞũ Θ ŽǇĐĞ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƐŝƚĞƐ͘ dŚĞ ĂƉƉůŝĐĂƟŽŶƐ ŽĨ ƚŚĞ ǁĂƐƚĞ ŵĂƚĞƌŝĂů ĂƌĞ Ă ƌĞƐƵůƚ ŽĨ ŽƵƌ ĞǆƚĞŶƐŝǀĞ ƌĞƐĞĂƌĐŚ ŽŶ ŽǀĞƌ ϲϬϬ ŵĂƚĞƌŝĂůƐ ĂŶĚ ƐĞǀĞƌĂů ĐŽůůĂďŽƌĂƟŽŶƐ ǁŝƚŚ ĚŝīĞƌĞŶƚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƚĞĂŵƐ Ăƚ 'ŽĚƌĞũ Θ ŽǇĐĞ ĂƐ ǁĞůů ĂƐ ƐŬŝůůĞĚ ĐƌĂŌƐŵĞŶ ĂŶĚ ĚĞƐŝŐŶĞƌƐ ĂĐƌŽƐƐ /ŶĚŝĂ͘ tĞ ŚĂǀĞ ĂůƐŽ ůĞĂƌŶĞĚ ƚŚĂƚ ŶŽŶĞ ŽĨ ƚŚŝƐ ŝƐ ĞĂƐǇ͕ ĂŶĚ ƚŚĂƚ ŝƚ ŝƐ ŽŶůǇ ƚŚƌŽƵŐŚ ĐŽŶƐƚĂŶƚ͕ ĐŽŶƐŝƐƚĞŶƚ͕ ĐŽůůĂďŽƌĂƟǀĞ ǁŽƌŬ ƚŚĂƚ ǁĞ ĐĂŶ ŵĞĂŶŝŶŐĨƵůůǇ ĚĞƉůŽǇ ƚŚĞ ĨƌƵŝƚƐ ŽĨ ƚŚĞ WƵŶĈŚ ŝŶŝƟĂƟǀĞ Ăƚ ƐĐĂůĞ͘ WƵŶĈŚ ŝƐ ĂŶ ĞǆĂŵƉůĞ ŽĨ ŚŽǁ ƐƵƐƚĂŝŶĂďŝůŝƚǇ ŝƐ Ă ŵƵůƟͲůĂǇĞƌĞĚ ƐƵďũĞĐƚ ĂŶĚ ĞǆĐŝƟŶŐ ĚĞƐŝŐŶ ĐŚĂůůĞŶŐĞ͘

Innovations ahead 'ŽĚƌĞũ ĞƐŝŐŶ >Ăď͕ ŝŶ ŝƚƐ ϯƌĚ ǇĞĂƌ ŽĨ ŽƉĞƌĂƟŽŶ͕ ĂŝŵƐ ƚŽ ďƌŝŶŐ ƚŚĞ ĐƌĞĂƟǀĞ ĞīŽƌƚƐ ŽĨ ǇŽƵŶŐ /ŶĚŝĂŶ ĚĞƐŝŐŶĞƌƐ ƚŽ ůŝĨĞ͘ dŚƌŽƵŐŚ ĂŶ ŽƉĞŶ ĐŽŵƉĞƟƟŽŶ͕ ǁĞ ƐĞůĞĐƚ ƚĞŶ ƉƌŽŵŝƐŝŶŐ

Developing products using industrial waste provided by the Punāh team was a step forward in exploring our instinct to revalue discarded materials in surprising ways. We create to ignite a dialogue, which challenges the idea of consumption/making playful collections, which are portals towards a more conscious way of being. Mia Morikawa, Creative Director, 11.11

ƌĂŶŐĞ ŽĨ ŵĂƚĞƌŝĂůƐ ƌĂŶŐŝŶŐ ĨƌŽŵ ǁŽŽĚ ƚŽ ƐƚĞĞů ƚŽ ĐĂƌďŽŶ ĮďĞƌ ĐŽŵƉŽƐŝƚĞƐ͕ ŝŶ ƋƵĂŶƟƟĞƐ ƚŚĂƚ ƌĂŶŐĞ ĨƌŽŵ Ă ĨĞǁ ŐƌĂŵƐ ƚŽ ŚƵŶĚƌĞĚƐ ŽĨ ƚŽŶŶĞƐ Ͳ ƐŽ ƚŚŝƐ ŝƐ ƋƵŝƚĞ ĂŶ ƵŶĚĞƌƚĂŬŝŶŐ Ͳ ƋƵŝƚĞ ƉŽƐƐŝďůǇ ƚŚĞ ĮƌƐƚ ŽĨ ŝƚƐ ŬŝŶĚ ĂŶǇǁŚĞƌĞ Ăƚ ƚŚŝƐ ƐĐĂůĞ͘ dŚƌŽƵŐŚ ƌĞƐĞĂƌĐŚ ĂŶĚ ĞǆƉĞƌŝŵĞŶƚĂƟŽŶ͕ ƚŚĞ ƚĞĂŵ ŚĂƐ ĚĞǀĞůŽƉĞĚ ŶĞǁ ŵĂƚĞƌŝĂůƐ ƵƐŝŶŐ ƚŚĞ ĚŝǀĞƌƐĞ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĨĂĐŝůŝƟĞƐ ĂŶĚ ĞǆƉĞƌƟƐĞ ŽĨ ƐŬŝůůĞĚ ǁŽƌŬĞƌƐ͘ dŚŝƐ ǁŝůů ďĞ ŵĂĚĞ ĂǀĂŝůĂďůĞ ƚŽ ƚŚĞ ǁŽƌůĚ ʹ ŽƚŚĞƌ ĐŽŵƉĂŶŝĞƐ͕ ƐĐŚŽŽůƐ ĂŶĚ ƵŶŝǀĞƌƐŝƟĞƐ͕ ŝŶĚŝǀŝĚƵĂůƐ ŝŶ ƚŚĞ ĨŽƌŵ ŽĨ ĂŶ ŽƉĞŶ ƐŽƵƌĐĞ ůŝďƌĂƌǇ ŽĨ ŵĂƚĞƌŝĂůƐ ĂŶĚ ƉƌŽĐĞƐƐĞƐ͘ tĞ ǁŝůů ŝŶǀŝƚĞ ŽƚŚĞƌƐ ƚŽ ĐŽŶƚƌŝďƵƚĞ ĂŶĚ ŚĞůƉ ŵĂŬĞ ŝƚ ƐƚƌŽŶŐĞƌ͘ dŚĞ / ƚĞĂŵ ŝƐ ĂůƐŽ ĐŽůůĂďŽƌĂƟŶŐ ǁŝƚŚ ƉƌŽŐƌĞƐƐŝǀĞ ĚĞƐŝŐŶ ĐŽŵƉĂŶŝĞƐ ĂŶĚ ŝŶĚŝǀŝĚƵĂůƐ ŝŶ ĚŝīĞƌĞŶƚ ƐĞĐƚŽƌƐ ƚŽ ĐŽŶǀĞƌƚ ƚŚĞƐĞ ŶĞǁ ŵĂƚĞƌŝĂůƐ ŝŶƚŽ ƉƌŽĚƵĐƚƐ͘ /Ŷ ĐŽŶĐůƵƐŝŽŶ͕ WƵŶĈŚ ŝƐ Ă ƚǁŽͲƐŝĚĞĚ ĂƉƉƌŽĂĐŚ ƚŽ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞͲ ďƵŝůĚŝŶŐ Ă ǀŝĂďůĞ ďƵƐŝŶĞƐƐ ƉůĂƞŽƌŵ ĂďůĞ ƚŽ ŐĞŶĞƌĂƚĞ Ă ƌĞůĞǀĂŶƚ ŝŵƉĂĐƚ ŽŶ 'ŽĚƌĞũ ĂŶĚ ĞŶĐŽƵƌĂŐŝŶŐ Ă ĐƵůƚƵƌĂůͲƐŚŝŌ ĂŵŽŶŐƐƚ ĞŶĚ ĐŽŶƐƵŵĞƌƐ͕ ĞǆƉŽƐŝŶŐ ƚŚĞŵ ƚŽ ƚŚĞ ŵĂƚĞƌŝĂů ƐƚƌĞĂŵůŝŶĞ ƚŚĂƚ ŐŽĞƐ ŝŶƚŽ ĞǀĞƌǇĚĂǇ ƉƌŽĚƵĐƚƐ͕ ŵĂŬŝŶŐ ĐŽŶƐƵŵĞƌƐ ĂǁĂƌĞ ĂŶĚ ĚĞŵĂŶĚ ŵŽƌĞ ĨƌŽŵ ƚŚĞ ĞĐŽƐǇƐƚĞŵ ƐƵƌƌŽƵŶĚŝŶŐ ƚŚŽƐĞ ƉƌŽĚƵĐƚƐ͘

Hemmant believes that Good Design is about finding creative and meaningful solutions to complex problems. The CDO sets standards and guidelines for design, delivers high quality designs to businesses and drives excellence in industrial and engineering design for all products that G&B manufactures and sells. This covers design and materials language, engineering design efficiency, technology roadmaps, and product sourcing strategies. Hemmant received his Master of Architecture degree from Yale University, and his undergraduate degree from the School of Planning and Architecture, New Delhi.

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FOCUS

DISRUPTION IS HERE TO STAY - ARE YOU PREPARED? High performance supply chains have been created through trade liberalization, globalization, advances in logistics & communication networks and soft infrastructure developed & implemented by software companies and business consultants. Now the high technology start-ups have taken over the valuation, job creation and consumer favour. The incumbents thinking that the current scenario is a passing hype and ignore the rising trends may face peril. It is time for all supply chain and logistics companies for revisiting their business models and act strategically.

Ŷ ƚŚĞ ůĂƐƚ ƚŚƌĞĞ ĚĞĐĂĚĞƐ͕ ĐĂƌĞĨƵůůǇ ĐƌĂŌĞĚ ŐůŽďĂůŝǌĂƟŽŶ ƉŽůŝĐŝĞƐ ĨŽƌ ƌĞĚƵĐŝŶŐ ƚŚĞ ƚƌĂĚĞ ďĂƌƌŝĞƌƐ ĂŶĚ ƚŚĞ ĨƌĞĞ ĞǆĐŚĂŶŐĞ ŽĨ ŐŽŽĚƐ͕ ƐĞƌǀŝĐĞƐ͕ ĐĂƉŝƚĂů͕ ĂŶĚ ůĂďŽƵƌ Θ ĂĚǀĂŶĐĞƐ ŝŶ ƚŚĞ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ĂŶĚ ŝŶĨŽƌŵĂƟŽŶ ƚĞĐŚŶŽůŽŐŝĞƐ ŚĂǀĞ ƉůĂǇĞĚ ĞƐƐĞŶƟĂů ƌŽůĞƐ ŝŶ ĐƌĞĂƟŽŶ ŽĨ ŚŝŐŚ ƉĞƌĨŽƌŵĂŶĐĞ ƐƵƉƉůǇ ĐŚĂŝŶ ŶĞƚǁŽƌŬƐ͘ dŚĞǇ ŝŶĐƌĞĂƐĞĚ ƉƌŽĚƵĐƟǀŝƚǇ͕ ŽƉĞŶĞĚ ŵĂƌŬĞƚƐ͕ ĂŶĚ ĐƌĞĂƚĞĚ ŽƉƉŽƌƚƵŶŝƟĞƐ ĨŽƌ ďŝůůŝŽŶƐ ŽĨ ƉĞŽƉůĞ ƚŽ ŝŵƉƌŽǀĞ ƚŚĞŝƌ ůŝǀĞƐ͘

KƵƚƐŽƵƌĐŝŶŐ ƚŽ ůŽǁ ĐŽƐƚ ĐŽƵŶƚƌŝĞƐ ŚĂƐ ƌĞƐƵůƚĞĚ ŝŶ ĐƌĞĂƟŶŐ ŐƌŽǁŝŶŐ ĞŵĞƌŐŝŶŐ ŵĂƌŬĞƚƐ ĂŶĚ ďƵƌŐĞŽŶŝŶŐ ŵŝĚĚůĞ ĐůĂƐƐ͘ ^ĞǀĞƌĂů ƐŽŌǁĂƌĞ ĐŽŵƉĂŶŝĞƐ ƐƵĐŚ ĂƐ ^ W͕ KƌĂĐůĞ͕ / D ŚĂǀĞ ďƵŝůƚ ƐŽŌǁĂƌĞ ƉĂĐŬĂŐĞƐ ĂŶĚ ĐŽŶƐƵůƚĂŶƚƐ ĂŶĚ /d ĐŽŵƉĂŶŝĞƐ ŚĂǀĞ ŝŵƉůĞŵĞŶƚĞĚ ƚŚĞŵ͘ dŚĞ ďƵƐŝŶĞƐƐ ŵŽĚĞů ĨŽůůŽǁĞĚ ďǇ ƚŚĞƐĞ ƐƵĐĐĞƐƐĨƵů ĐŽŵƉĂŶŝĞƐ ŝƐ ƚŽ ƉŽƐƐĞƐƐ ƚĂŶŐŝďůĞ ĂƐƐĞƚƐ ŽĨ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŶĚ ĚŝƐƚƌŝďƵƟŽŶ ĂŶĚ ǁŝŶ ƚŚƌŽƵŐŚ ƉƌŽĚƵĐƚ ŝŶŶŽǀĂƟŽŶ͕ ƐĐĂůĞ͕

ůĞĂŶ ĂŶĚ ĞĸĐŝĞŶƚ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ďĞƩĞƌ ĞǆĞĐƵƟŽŶ͘ ŽŵƉĂŶŝĞƐ ĨĂǀŽƵƌ ͚ĐůŽƐĞĚ͛ ŝŶŶŽǀĂƟŽŶ ŵŽĚĞů ĂŶĚ ƐƵƉƉŽƌƚĞĚ ŽǁŶ ZΘ ͘ &ƵƌƚŚĞƌ͕ ůĂďŽƵƌ ƉƌŽƚĞĐƟŽŶƐ ;ŵŝŶŝŵƵŵ ǁĂŐĞ͕ ǁŽƌŬĞƌ ƐĂĨĞƚǇ͕ ŝŶƐƵƌĂŶĐĞ͕ ƵŶĞŵƉůŽǇŵĞŶƚ ďĞŶĞĮƚƐ͕ ĞƚĐ͘Ϳ ĂƌĞ ƉĂƌƚ ŽĨ ƚŚĞ ĞŵƉůŽǇĞƌ͛Ɛ ďƵƐŝŶĞƐƐ ŵŽĚĞů ĐŽƐƚ ƐƚƌƵĐƚƵƌĞ͘ dŚĞ ǀĂůƵĞ ƉƌŽƉŽƐŝƟŽŶ ĨŽůůŽǁĞĚ ďǇ ƚŚĞƐĞ ĐŽŵƉĂŶŝĞƐ ŝƐ ƚŽ ĚĞůŝǀĞƌ ƋƵĂůŝƚǇ ƉƌŽĚƵĐƚƐ ƚŽ ƚŚĞ ĐƵƐƚŽŵĞƌƐ ƚŚƌŽƵŐŚ ƚŚĞŝƌ ďƌŝĐŬ Θ ŵŽƌƚĂƌ ƌĞƚĂŝů ƉĂƌƚŶĞƌƐ ĂŶĚ ŵĂŬĞ ƉƌŽĮƚƐ͘

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FOCUS dŚĞ ƌŝƐĞ ŽĨ ƐŵĂƌƚ ƐƚĂƌƚͲƵƉƐ ƵƐŝŶŐ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ĂŶĚ ƚŚĞ ĐŚĂŶŐĞƐ ŝŶ ƚŚĞ ƉŽůŝƟĐĂů ĂŶĚ ĞĐŽŶŽŵŝĐ ƐĐĞŶĂƌŝŽƐ ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ ĂƌĞ ŚĞĂǀŝůǇ ĚŝƐƌƵƉƟŶŐ ƚŚĞ ƐƵƉƉůǇ ĐŚĂŝŶƐ͘ ŽŵƉĞƟƟŽŶ ĨĂĐĞĚ ďǇ ŝŶĐƵŵďĞŶƚƐ ŝƐ ŶŽƚ ĨƌŽŵ ǀĞƌƟĐĂů ŐŝĂŶƚƐ ďƵƚ ĨƌŽŵ Ă ŇĞĞƚ ŽĨ ŚŝŐŚ ƚĞĐŚ ƐƚĂƌƚͲƵƉƐ͘

Disruptive changes affecting the supply chains dŚĞƌĞ ĂƌĞ ƐĞǀĞƌĂů ĐŚĂŶŐĞƐ͕ ǁŚŝĐŚ ĂƌĞ ĚŝƐƌƵƉƟŶŐ ƚŚĞ ŝŶĐƵŵďĞŶƚƐ ƐƵƉƉůǇ ĐŚĂŝŶƐ͘ dŚĞƐĞ ŝŶĐůƵĚĞ ŝŶ ĂĚĚŝƟŽŶ ƚŽ ƚĞĐŚ ƐĂǀǀǇ ǇŽƵŶŐ ĐƵƐƚŽŵĞƌƐ͗ EĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ŐŽǀĞƌŶŵĞŶƚ ƉŽůŝĐŝĞƐ͕ ĚŝŐŝƚĂů ƐƚĂƌƚͲƵƉƐ ĨƵŶĚĞĚ ďǇ ĚĞĞƉ ƉŽĐŬĞƚ ǀĞŶƚƵƌĞ ĐĂƉŝƚĂůŝƐƚƐ͕ ƌŝƐĞ ŽĨ ƐŚĂƌŝŶŐ ĞĐŽŶŽŵǇ ĂŶĚ ĮŶĂůůǇ ƐŽĐŝĞƚĂů ĨĂĐƚŽƌƐ͘

ƚƌĂŶƐƉĂƌĞŶĐǇ ŝŶƚŽ ƐƵƉƉůǇ ĐŚĂŝŶƐ ďǇ ƚƌĂĐŬŝŶŐ ǁŚĂƚ ǁĞŶƚ ŝŶƚŽ Ă ƉƌŽĚƵĐƚ ĂŶĚ ǁŚŽ ŚĂŶĚůĞĚ ŝƚ ĂůŽŶŐ ƚŚĞ ǁĂǇ͕ ďƌĞĂŬŝŶŐ ƐƵƉƉůǇ ĐŚĂŝŶ ĚĂƚĂ ŽƵƚ ŽĨ ƐŝůŽƐ͕ ĂŶĚ ƌĞǀĞĂůŝŶŐ ƚŚĞ ŽƌŝŐŝŶ ĂŶĚ ũŽƵƌŶĞǇ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚ ƚŽ ĞǀĞƌǇŽŶĞ ŝŶǀŽůǀĞĚ ĨƌŽŵ ŽƌŝŐŝŶĂƚŽƌ ƚŽ ĞŶĚ ƵƐĞƌ͘ ůŽĐŬĐŚĂŝŶƐ ĐĂŶ ƌĞĚƵĐĞ ƚŚĞ ƟŵĞ ĂŶĚ ĞīŽƌƚ ŶĞĞĚĞĚ ĨŽƌ ĐƵƐƚŽŵƐ ĐůĞĂƌĂŶĐĞ ĂŶĚ ƚƌĂĚĞ ĮŶĂŶĐĞ͘

Rise of startups dŚĞƌĞ ŝƐ Ă ƌŝƐĞ ŽĨ ƐƚĂƌƚͲƵƉƐ ŝŶ ƚŚĞ ǁŽƌůĚ ďǇ ƵŶďƵŶĚůŝŶŐ ƚŚĞ ĐŽŵƉĂŶŝĞƐ ĂŶĚ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ ƵƐŝŶŐ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ǁŝƚŚ ŵĂƐƐŝǀĞ ĨƵŶĚŝŶŐ ĨƌŽŵ s Ɛ͘ dŚĞƐĞ ŶĞǁ ŝŶĚƵƐƚƌǇ ŐŝĂŶƚƐ ĂƌĞ ƚŚƌĞĂƚĞŶŝŶŐ ƚŚĞ ŽůĚ ďƵƐŝŶĞƐƐĞƐ͘ ^ŝŶĐĞ ϮϬϭϬ͕ /ŶĚŝĂ ŚĂƐ ďĞĐŽŵĞ ƚŚĞ ŚŽŵĞ ŽĨ ǇŽƵŶŐ ƐƚĂƌƚͲƵƉƐ͘ /ƚ ŚĂƐ ϰϬϬϬ

New Technologies EĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ƐƵĐŚ ĂƐ ŵŽďŝůĞ /ŶƚĞƌŶĞƚ͕ /Žd͕ ĐůŽƵĚ͕ ďŝŐ ĚĂƚĂ ĂŶĂůǇƟĐƐ͕ ϯ ƉƌŝŶƟŶŐ͕ ďůŽĐŬĐŚĂŝŶ͕ ĚŝŐŝƚĂů ǁĂůůĞƚƐ͕ ĚƌŽŶĞƐ͕ ĚƌŝǀĞƌůĞƐƐ ĐĂƌƐ Θ ƚƌƵĐŬƐ ŚĂǀĞ ďĞĞŶ ĐƌĞĂƟŶŐ ŶĞǁ ŝŶĚƵƐƚƌǇ ŐŝĂŶƚƐ Ăƚ ƚŚĞ ĐŽƐƚ ŽĨ ŽůĚ ďƵƐŝŶĞƐƐĞƐ͘ dŚĞǇ ĂƌĞ ĂůƐŽ ĐƌĞĂƟŶŐ ŐĂŵĞ ĐŚĂŶŐŝŶŐ ĚŝƐƌƵƉƟǀĞ ŝŶŶŽǀĂƟŽŶƐ͘ ͲĐŽŵŵĞƌĐĞ ŝƐ ĚŝƐƌƵƉƟŶŐ ƚƌĂĚŝƟŽŶĂů ĚŝƐƚƌŝďƵƟŽŶ͖ hďĞƌ ĂŶĚ KůĂ ĂƌĞ ƵƉĞŶĚŝŶŐ ŽƌŐĂŶŝǌĞĚ ƚĂǆŝ ĐŽŵƉĂŶŝĞƐ͖ ŝƌďŶď ŚĂƐ ŚŽƚĞůƐ ǀĞƌǇ ĐŽŶĐĞƌŶĞĚ͖ ŝƚĐŽŝŶ ŝƐ ĨƵƚƵƌĞ ĐƵƌƌĞŶĐǇ͖ ŵĂǌŽŶ ŝƐ ƚĞƐƟŶŐ ĚƌŽŶĞ ƉĂĐŬĂŐĞ ĚĞůŝǀĞƌǇ͖ ĚƌŝǀĞƌůĞƐƐ ĐĂƌƐ ĂƌĞ ďĞŝŶŐ ƚĞƐƚĞĚ ŝŶ ƐŽŵĞ ĐŽƵŶƚƌŝĞƐ͕ ĨŽŽĚ ĚĞůŝǀĞƌǇ ƐƚĂƌƚƵƉƐ ĂƌĞ ĨĂǀŽƌĞĚ ďǇ ǇŽƵŶŐĞƌ ŐĞŶĞƌĂƟŽŶƐ ĂŶĚ ƚŚĞ ůŝƐƚ ŝƐ ĞŶĚůĞƐƐ͘ dŚĞ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ĂƌĞ ĂůƐŽ ĐƌĞĂƟŶŐ ĚŝƐƌƵƉƟǀĞ ĐŚĂŶŐĞƐ ŝŶ ƚŚĞ ƐƵƉƉůǇ ĐŚĂŝŶ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ͗ ƉƌŽĐƵƌĞŵĞŶƚ͕ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͕ ĚŝƐƚƌŝďƵƟŽŶ Θ ƌĞƚĂŝů ĂŶĚ ĮŶĂůůǇ ƌĞƉĂŝƌ Θ ŵĂŝŶƚĞŶĂŶĐĞ͘ ŝŐŝƚĂů ƉůĂƞŽƌŵ ďĂƐĞĚ ŽƌĐŚĞƐƚƌĂƚŽƌƐ ĂĐƚ ĂƐ ŝŶƚĞƌŵĞĚŝĂƚĞƐ ďĞƚǁĞĞŶ ǀĂƌŝŽƵƐ ƐƵƉƉůŝĞƌƐ ĂŶĚ ŵĂŶƵĨĂĐƚƵƌĞƌƐ͘ dŚĞ ĨĂĐƚŽƌǇ ŇŽŽƌ ŝƐ ŐĞƫŶŐ ĂƵƚŽŵĂƚĞĚ ǁŝƚŚ /ŶƚĞƌŶĞƚ ŽĨ ƚŚŝŶŐƐ͗ ƚĂůŬŝŶŐ ƉĂƌƚƐ ĂŶĚ ŝŶƚĞůůŝŐĞŶƚ ŵĂĐŚŝŶĞƐ͘ Ǉ ĐŽŶŶĞĐƟŶŐ ŵĂĐŚŝŶĞƐ͕ Ă ŵĂŶƵĨĂĐƚƵƌĞƌ ĐĂŶ ĐƌĞĂƚĞ ŝŶƚĞůůŝŐĞŶƚ ŶĞƚǁŽƌŬƐ ĂůŽŶŐ ƚŚĞ ĞŶƟƌĞ ǀĂůƵĞ ĐŚĂŝŶ ƚŚĂƚ ĐŽŵŵƵŶŝĐĂƚĞ ĂŶĚ ĐŽŶƚƌŽů ĞĂĐŚ ŽƚŚĞƌ ĂƵƚŽŶŽŵŽƵƐůǇ ǁŝƚŚ ƐŝŐŶŝĮĐĂŶƚůǇ ƌĞĚƵĐĞĚ ŝŶƚĞƌǀĞŶƟŽŶ ďǇ ŽƉĞƌĂƚŽƌƐ͘ ZĞƚĂŝůĞƌƐ ŐĂŝŶ ĂŶ ƵŶĚĞƌƐƚĂŶĚŝŶŐ ŽĨ ŚŽǁ ƐŚŽƉƉĞƌƐ ŵŽǀĞ ĂƌŽƵŶĚ ƚŚĞŝƌ ƐƚŽƌĞƐ ʹ ǁŚĞƌĞ ƚŚĞǇ ŐŽ͕ ŝŶ ǁŚĂƚ ŽƌĚĞƌ͕ ŚŽǁ ůŽŶŐ ƚŚĞǇ ƐƚĂǇ͕ ǁŚĞŶ ƚŚĞǇ ĐŽŵĞ ƚŽ ƚŚĞ ƐƚŽƌĞ͕ ĂŶĚ ŚŽǁ Ăůů ŽĨ ƚŚĞƐĞ ƋƵĞƐƟŽŶƐ ŵĂƉ ƚŽ ĂĐƚƵĂů ƐĂůĞƐ ƵƐŝŶŐ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ ĂŶĚ / ďĂƐĞĚ ƉƌĞĚŝĐƟǀĞ ŵŽĚĞůƐ͘ ĐŽŶŶĞĐƚĞĚ ĐĂƌ ĐŽŵŵƵŶŝĐĂƚĞƐ ĚŝƌĞĐƚůǇ ǁŝƚŚ ͚ƚŚĞ ĐůŽƵĚ͛ ƚŽ ŽīĞƌ ƐĞƌǀŝĐĞƐ ƐƵĐŚ ĂƐ ĐŽŶŶĞĐƚĞĚ ŶĂǀŝŐĂƟŽŶ͕ ĚǇŶĂŵŝĐ ƌŽƵƟŶŐ ďĂƐĞĚ ŽŶ ƚƌĂĸĐ͕ ǁĞĂƚŚĞƌ͕ Žƌ ƌŽĂĚ ĐŽŶĚŝƟŽŶƐ͕ Žƌ ĂŶ ĂƵƚŽŵĂƟĐ ƉĂƌŬŝŶŐ ƐƉŽƚ ĮŶĚĞƌ ƚŚĂƚ ŽīĞƌƐ ĚŝƌĞĐƟŽŶƐ ƚŽ ĂǀĂŝůĂďůĞ ƉĂƌŬŝŶŐ ƐƉŽƚƐ͘ dŚĞ ŵĂŝŶƚĞŶĂŶĐĞ ĂŶĚ ƌĞƉĂŝƌ ƐĞƌǀŝĐĞ ĐŚĂŝŶ ŝƐ ƐŚŝŌŝŶŐ ĂǁĂǇ ĨƌŽŵ ƉƌĞǀĞŶƟǀĞ ŵĂŝŶƚĞŶĂŶĐĞ ƚŽ ŶĞĞĚ ďĂƐĞĚ ƌĞƉĂŝƌ ďĂƐĞĚ ŽŶ /Žd ďŝŐ ĚĂƚĂ ĂŶĂůǇƟĐƐ͘ ϯ ƉƌŝŶƟŶŐ ŝƐ ďĞŝŶŐ ƵƐĞĚ ƚŽ ƉƌŽĚƵĐĞ ƚŚĞ ƐƉĂƌĞ ƉĂƌƚƐ͘ ůŽĐŬĐŚĂŝŶƐ ŽīĞƌ Ă ǁĂǇ ƚŽ ŝŶƚƌŽĚƵĐĞ

ƌĞƉĂŝƌ͕ ŚŽƚĞůƐ͕ ƚĂǆŝ ƐĞƌǀŝĐĞƐ ĂƌĞ ƐŽŵĞ ŽĨ ƚŚĞ ďƵƐŝŶĞƐƐĞƐ ƚŚĂƚ ĂƌĞ ŚĞĂǀŝůǇ ĚŝƐƌƵƉƚĞĚ ďǇ ƐƚĂƌƚƵƉƐ͘ dŚĞ ƐŚĂƌŝŶŐ ĞĐŽŶŽŵǇ ĐŽŵƉĂŶŝĞƐ ƐƵĐŚ ĂƐ ŝƌďŶď͕ hďĞƌ ĂŶĚ KůĂ ĂƌĞ ƉůĂƞŽƌŵƐ ĐŽŶŶĞĐƟŶŐ ƉŽƚĞŶƟĂů ĐŽŶƐƵŵĞƌƐ ǁŝƚŚ ƵŶĚĞƌͲƵƟůŝǌĞĚ ƉƌŽƉĞƌƚǇ Žƌ ƐŬŝůůƐ͘ /ŶĐƌĞĂƐŝŶŐůǇ͕ ƚŚĞ ůĂǁƐ ǁƌŝƩĞŶ ƚŽ ƌĞŐƵůĂƚĞ ŽůĚ ŝŶĚƵƐƚƌŝĞƐ ŶĞĞĚ ƚŽ ďĞ ƌĞǁƌŝƩĞŶ ƚŽ ƉƌŽƚĞĐƚ ƚŚĞ ĞŵƉůŽǇĞĞƐ ĂƐ ǁĞůů ĂƐ ƚŚĞ ĐƵƐƚŽŵĞƌƐ ŽĨ ŶĞǁ ŚŝŐŚͲƚĞĐŚ ƐƚĂƌƚƵƉƐ ĨŽůůŽǁŝŶŐ ƐŚĂƌĞĚ ĞĐŽŶŽŵǇ Žƌ ĞͲĐŽŵŵĞƌĐĞ͘

Political and economic factors ƵƌƌĞŶƚůǇ͕ 'ůŽďĂůŝǌĂƟŽŶ ŝƐ ĨĂĐŝŶŐ ŝƚƐ ďŝŐŐĞƐƚ ƚĞƐƚ͘ /Ŷ ƚŚĞ ƉĂƐƚ ǇĞĂƌ͕ ƚŚĞƌĞ ŚĂƐ ďĞĞŶ ĂŶ ĂƐƚŽŶŝƐŚŝŶŐ ďĂĐŬůĂƐŚ͕ ŝŶ h^ ĂŶĚ h<͘ dŚĞ hŶŝƚĞĚ ^ƚĂƚĞƐ͕ ƉƌĞǀŝŽƵƐůǇ ŐƌĞĂƚ ƐƵƉƉŽƌƚĞƌ ŽĨ ĨƌĞĞ ƚƌĂĚĞ͕ ŐůŽďĂůŝǌĂƟŽŶ ĂŶĚ ŵŽďŝůŝƚǇ͕ ŝƐ ĐĂŶĐĞůůŝŶŐ ƚƌĂĚĞ ĂŐƌĞĞŵĞŶƚƐ ŝŶƚƌŽĚƵĐŝŶŐ ƚŽƵŐŚĞƌ ǀŝƐĂ ƌĞŐƵůĂƟŽŶƐ ĂŶĚ ƉůĂŶŶŝŶŐ ƚŽ ďƵŝůĚ ǁĂůůƐ ĂĐƌŽƐƐ ŶĞŝŐŚďŽƌŝŶŐ ďŽƌĚĞƌƐ͘ dŚĞ h^ ŐŽǀĞƌŶŵĞŶƚ ǁĂŶƚƐ ƚŚĞ ƉĞŽƉůĞ ƚŽ ďƵǇ ŵĞƌŝĐĂŶ ŐŽŽĚƐ ĂŶĚ ƚŚĞ ĐŽŵƉĂŶŝĞƐ ƚŽ ŚŝƌĞ ŵĞƌŝĐĂŶƐ͘ dŚŝƐ ǁŽƵůĚ ĂīĞĐƚ ƚŚĞ ŵŽďŝůŝƚǇ ŽĨ ƚŚĞ ƚĂůĞŶƚ ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ͘ /Ŷ ƵƌŽƉĞ͕ ƚŚĞ h< ŚĂƐ ǀŽƚĞĚ ƚŽ ǁŝƚŚĚƌĂǁ ĨƌŽŵ ƚŚĞ ƵƌŽƉĞĂŶ hŶŝŽŶ͘ /Ŷ /ŶĚŝĂ͕ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ŚĂĚ ŝŶƚƌŽĚƵĐĞĚ ƐĞǀĞƌĂů ŝŶŝƟĂƟǀĞƐ͗ DĂŬĞ ŝŶ /ŶĚŝĂ͕ ŝŐŝƚĂů /ŶĚŝĂ͕ ^ǁĂƚĐŚŚ ŚĂƌĂƚ ĂŶĚ ŵŽƐƚ ƌĞĐĞŶƚ ĂƐŚůĞƐƐ dƌĂŶƐĂĐƟŽŶƐ ĂŶĚ ŝŐŝƚĂů ĐŽŶŽŵǇ͘ dŚĞ ůĂƐƚ ŝŶŝƟĂƟǀĞ ƐƚĂƌƚĞĚ ŽŶ EŽǀ ϴ͕ ϮϬϭϲ ďǇ ĚĞŵŽŶĞƟǌŝŶŐ ƚŚĞ ZƵƉĞĞƐ ϱϬϬ ĂŶĚ ϭϬϬϬ ĐƵƌƌĞŶĐǇ ŶŽƚĞƐ ǁŚŝĐŚ ĨŽƌŵƐ ĂďŽƵƚ ϴϱй ŽĨ ƚŚĞ ĐĂƐŚ ŝŶ ĐŝƌĐƵůĂƟŽŶ͘ '^d ůĂǁ ŵĂǇ ďĞ ŝŶƚƌŽĚƵĐĞĚ ƐŽŽŶ͘ dŚĞƐĞ ŚĂǀĞ ĞīĞĐƚ ŽŶ ƚŚĞ ƌĞƚĂŝů͕ ĂƵƚŽ ĂŶĚ ƌĞĂů ĞƐƚĂƚĞ

An important requirement of a successful business model is to identify partners who can share costs (companies, individuals who beneﬁt from your venture) as well as be the revenue sources. Some IT companies are moving to platforms inviting other partners to provide complete e-commerce solutions to the customers. In essence, incumbents need to turn ambidextrous or be Chimeras. ƐƚĂƌƚͲƵƉƐ ;h^ ϰϭ͕ϱϬϬ Θ h< ϰϬϬϬͿ ƐƵƉƉŽƐĞĚ ƚŽ ŐƌŽǁ ƵƉ ƚŽ ϭϭ͕ϱϬϬ ĞŵƉůŽǇŝŶŐ ŽǀĞƌ ϮϱϬ͕ϬϬϬ ƉĞŽƉůĞ ďǇ ϮϬϮϬ͘ ,ŝŐŚ ƉĞƌĐĞŶƚĂŐĞ ŽĨ ƚŚĞ ƐƚĂƌƚƵƉƐ ƵƐĞ ŽƌĚŝŶĂƌǇ ƌĞƐŽƵƌĐĞƐ͘ ZĞĐĞŶƚ ďŝůůŝŽŶ ĚŽůůĂƌ ƵŶŝĐŽƌŶƐ ĂƌĞ ĚŝŐŝƚĂů ƉůĂƞŽƌŵƐ ĐŽŶŶĞĐƟŶŐ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ĂŶĚ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ƚŚĞǇ ŽǁŶ ŶŽ ĂƐƐĞƚƐ͘ &Žƌ ĞǆĂŵƉůĞ͕ hďĞƌ ŽǁŶƐ ŶŽ ƚĂǆŝƐ͕ ŝƌďŶď ŽǁŶƐ ŶŽ ƉƌŽƉĞƌƟĞƐ͕ ^ŬǇƉĞ Žƌ tŚĂƚƐ ƉƉ ŽǁŶƐ ŶŽ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ &ĂĐĞďŽŽŬ͕ ĐƌĞĂƚĞƐ ŶŽ ĐŽŶƚĞŶƚ͕ EĞƞůŝǆ ŽǁŶƐ ŶŽ ĐŝŶĞŵĂƐ͕ ĞƚĐ͘ &ƵƌƚŚĞƌ͕ ŝŶ Ăůů ƚŚĞƐĞ ĐŽŵƉĂŶŝĞƐ͕ ŚƵŵĂŶ ƌĞƐŽƵƌĐĞƐ ĂƌĞ ŽŶ ĐŽŶƚƌĂĐƚ ĂŶĚ ƚŚĞǇ ĨŽůůŽǁ ŽƉĞŶ ŝŶŶŽǀĂƟŽŶ ŵŽĚĞů͘ dŚĞ ƐƚĂƌƚƵƉƐ ŚĂǀĞ Ă ďƵƐŝŶĞƐƐ ŵŽĚĞů ŽĨ ĚĞůŝǀĞƌŝŶŐ ǀĂůƵĞ ƚŽ ƚŚĞ ĐƵƐƚŽŵĞƌƐ ƐŚĂƌŝŶŐ ƚŚĞ ƌĞƐŽƵƌĐĞƐ ŽĨ ŽƚŚĞƌ ĐŽŵƉĂŶŝĞƐ ƌĂƚŚĞƌ ƚŚĂŶ ŽǁŶŝŶŐ ƚŚĞ ƌĞƐŽƵƌĐĞƐ͘ dŚŝƐ ŝƐ ĚŝīĞƌĞŶƚ ĨƌŽŵ ƚŚĂƚ ŽĨ ƚŚĞ ŝŶĐƵŵďĞŶƚƐ͘ ,ĞĂůƚŚĐĂƌĞ͕ ƌĞƚĂŝů ĂŶĚ ŝŶǀĞƐƚŵĞŶƚ ĮŶĂŶĐĞ͕ ŵĂŝŶƚĞŶĂŶĐĞ Θ

ŝŶĚƵƐƚƌŝĞƐ ĂŶĚ ƚŚĞŝƌ ƐƵƉƉůǇ ĐŚĂŝŶƐ͘ ^ĞǀĞƌĂů ĐŽƵŶƚƌŝĞƐ ŚĂǀĞ ƐĞĞŶ ĂŶ ƵƉƐƵƌŐĞ ŝŶ ƉŽƉƵůŝƐƚ ƉŽůŝƟĐƐ ƚŽ ƚĂƉ ŝŶƚŽ Ă ƌĂŐĞ ĨĞůƚ ďǇ ŽƌĚŝŶĂƌǇ ƉĞŽƉůĞ ĂŶŐĞƌĞĚ ďǇ ƚŚĞ ƌŝƐŝŶŐ ƟĚĞ ŽĨ ŵŝŐƌĂƟŽŶ ĂŶĚ ŝƚƐ ĐŽŶƐĞƋƵĞŶĐĞƐ ŽĨ ĚŝŵŝŶŝƐŚŝŶŐ ĞŵƉůŽǇŵĞŶƚ ƉƌŽƐƉĞĐƚƐ͕ ŚĞŝŐŚƚĞŶĞĚ ƐĞĐƵƌŝƚǇ ĨĞĂƌƐ͕ ĂŶĚ ĐŚĂůůĞŶŐĞƐ ƚŽ ŶĂƟŽŶĂů ŝĚĞŶƟƚǇ͘ &ŝƌŵƐ ĐŽƵůĚ ƐŽŽŶ ĮŶĚ ƚŚĞŵƐĞůǀĞƐ ŝŶ ĂŶ ĞŶǀŝƌŽŶŵĞŶƚ ŽĨ ĞƐĐĂůĂƟŶŐ ƉŽůŝƟĐĂů ƌŝƐŬ ŝŶ ƚĞƌŵƐ ŽĨ ƚƌĂĚĞ͕ ĂĐĐĞƐƐ ƚŽ ƚĂůĞŶƚ͕ ƌĞŐƵůĂƚŽƌǇ ƌƵůĞƐ ĂŶĚ ĐŽŶƐƚƌĂŝŶƚƐ͕ ĂŶĚ ƌĞƐƚƌŝĐƟŽŶƐ ŽŶ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ͘ WŽůŝƟĐĂů ƵŶĐĞƌƚĂŝŶƚǇ ĐŽƵůĚ ďĞĐŽŵĞ ƚŚĞ ŵĂũŽƌ ďƵƐŝŶĞƐƐ ƌŝƐŬ͘

What is the way forward? dŽĚĂǇ͕ ƚŚĞ ďƵƐŝŶĞƐƐ ĐŽŵŵƵŶŝƚǇ ĐŽŵƉƌŝƐĞƐ ŽĨ ďŽƚŚ ŝŶĐƵŵďĞŶƚƐ ďĂƐĞĚ ŽŶ ŽůĚ ďƵƐŝŶĞƐƐ ŵŽĚĞů ŽĨ ƉŽƐƐĞƐƐŝŶŐ ƚĂŶŐŝďůĞ ĂƐƐĞƚƐ͕ ŽǁŶŝŶŐ ZΘ ĂŶĚ ĞŵƉůŽǇĞĞƐ ĂŶĚ ŚŝŐŚ

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FOCUS ǀĂůƵĞĚ ƐƚĂƌƚƵƉƐ ƵƐŝŶŐ ŽƌĚŝŶĂƌǇ ƌĞƐŽƵƌĐĞƐ ĂŶĚ ĐŽŶƚƌĂĐƚ ĞŵƉůŽǇĞĞƐ͕ ƐĞƌǀŝŶŐ ƚŚĞ ŶĞĞĚƐ ŽĨ ƚŚĞ ƉĞŽƉůĞ ƵƐŝŶŐ ŽƉĞŶ ŝŶŶŽǀĂƟŽŶ ĂŶĚ ƐƚƌŽŶŐ ƐŽĐŝĂů ŶĞƚǁŽƌŬŝŶŐ ƌĞůĂƟŽŶƐŚŝƉƐ͘ dŚĞ ĨŽƌŵĞƌ ǀĂƌŝĞƚǇ ĂƌĞ ƐƚƌƵŐŐůŝŶŐ ǁŝƚŚ ĚĞĐůŝŶŝŶŐ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ƚŽ ĮŶĚ ǁĂǇƐ ŽĨ ƐƵƌǀŝǀĂů ĂŶĚ ƚŚĞ ƐƚĂƌƚƵƉƐ ĂƌĞ ƚƌǇŝŶŐ ƚŽ ƚƵƌŶ ƉƌŽĮƚĂďůĞ ƐŽŽŶĞƌ ƵƐŝŶŐ ĂƵƚŽŵĂƟŽŶ ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ĂůŐŽƌŝƚŚŵŝĐ ŐŽǀĞƌŶĂŶĐĞ ƚŽ ĞŶŚĂŶĐĞ ƌĞƐŽƵƌĐĞ ĞĸĐŝĞŶĐǇ͘ dŚĞ ŐŽǀĞƌŶŵĞŶƚƐ ĂƌĞ ƉƌŽŵŽƟŶŐ ũŽď ĐƌĞĂƟŽŶ͕ ƐĞĐƵƌŝƚǇ ĂŶĚ ĞĐŽŶŽŵŝĐ ŐƌŽǁƚŚ ĂŶĚ ƐŽŵĞƟŵĞƐ ƚŚĞƐĞ ƚĞŶĚĞŶĐŝĞƐ ĂƌĞ ƚƵƌŶŝŶŐ ƚŽ ďĞ ĂŶƟͲŐůŽďĂů͘ &Žƌ ƚŚĞ ŝŶĐƵŵďĞŶƚƐ͕ ĐŚĂŶŐĞ ŝŶ ƚŚĞ ďƵƐŝŶĞƐƐ ŵŽĚĞů ŝƐ ĞƐƐĞŶƟĂů͘ &Žƌ ĞǆĂŵƉůĞ͕ ďƌŝĐŬ Θ ŵŽƌƚĂƌ ƌĞƚĂŝůĞƌƐ ůŝŬĞ tĂůͲDĂƌƚ ĨŽůůŽǁŝŶŐ ƚŚĞ ǀĂůƵĞ ƉƌŽƉŽƐŝƟŽŶ ŽĨ ĞǀĞƌǇĚĂǇ ůŽǁ ƉƌŝĐĞƐ ĂŶĚ ƉŽƐƐĞƐƐŝŶŐ ƐƚŽƌĞƐ ĂŶĚ ǁĂƌĞŚŽƵƐĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ƉĂƌƚŶĞƌ ŶĞƚǁŽƌŬ ŽĨ ŐůŽďĂů ƐƵƉƉůŝĞƌƐ ĂŶĚ ůŽŐŝƐƟĐƐ ƉƌŽǀŝĚĞƌƐ ǁŽƵůĚ ůŝŬĞ ƚŽ ĐŽŵƉĞƚĞ ǁŝƚŚ ƉůĂƞŽƌŵ ĐŽŵƉĂŶŝĞƐ ƐƵĐŚ ĂƐ ŵĂǌŽŶ ŐŝǀŝŶŐ ĚŝƐĐŽƵŶƚƐ ŽŶ ĞǀĞƌǇ ƉƵƌĐŚĂƐĞ ĂŶĚ ŚŽŵĞ ĚĞůŝǀĞƌŝŶŐ ƉƌŽĚƵĐƚƐ Ăƚ Ă ĐŽŶǀĞŶŝĞŶƚ ƟŵĞ͘ ^ĂŵĞ ŝƐ ƚƌƵĞ ǁŝƚŚ ĐŽŵƉĂŶŝĞƐ ůŝŬĞ &ůŝƉŬĂƌƚ͕ ^ŶĂƉĚĞĂů͕ hďĞƌ͕ KůĂ͕ ŝƌďŶď ĂŶĚ ŵĂŶǇ ŽƚŚĞƌƐ͘ DĂŶǇ ŝŶĐƵŵďĞŶƚ ƌĞƚĂŝůĞƌƐ ĂƌĞ ƚƌǇŝŶŐ ƚŽ ŬĞĞƉ ƵƉ ǁŝƚŚ ĞͲĐŽŵŵĞƌĐĞ ĐŽŵƉĞƟƚŽƌƐ ďǇ ĨŽůůŽǁŝŶŐ ŽŵŶŝͲĐŚĂŶŶĞů ƐƚƌĂƚĞŐǇ ĂŶĚ ƚĂŬŝŶŐ ƚŚĞ ŚĞůƉ ŽĨ ƐƚĂƌƚͲƵƉƐ ƚŽ ĚĞǀĞůŽƉ ŝŶͲƐƚŽƌĞ

Many incumbent retailers are trying to keep up with e-commerce competitors by following omnichannel strategy and taking the help of startups to develop in-store technologies ranging from shelf-stocking robots, to augmented reality displays, to Wi-Fi-based beacons that collect data on shopper behavior. It is also essential for companies to change the focus from product to value creation to customers and partners.

The start-ups are trying to be proﬁtable by providing products & services to not only to the primary customers but identifying and nurturing secondary & tertiary customers following the Google Freemium model. One needs to make sure that the right business model is designed, prepared with the right technology and strategy to ensure the success of the project. ƚĞĐŚŶŽůŽŐŝĞƐ ƌĂŶŐŝŶŐ ĨƌŽŵ ƐŚĞůĨͲƐƚŽĐŬŝŶŐ ƌŽďŽƚƐ͕ ƚŽ ĂƵŐŵĞŶƚĞĚ ƌĞĂůŝƚǇ ĚŝƐƉůĂǇƐ͕ ƚŽ tŝͲ&ŝͲďĂƐĞĚ ďĞĂĐŽŶƐ ƚŚĂƚ ĐŽůůĞĐƚ ĚĂƚĂ ŽŶ ƐŚŽƉƉĞƌ ďĞŚĂǀŝŽƌ͘ /ƚ ŝƐ ĂůƐŽ ĞƐƐĞŶƟĂů ĨŽƌ ĐŽŵƉĂŶŝĞƐ ƚŽ ĐŚĂŶŐĞ ƚŚĞ ĨŽĐƵƐ ĨƌŽŵ ƉƌŽĚƵĐƚ ƚŽ ǀĂůƵĞ ĐƌĞĂƟŽŶ ƚŽ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ƉĂƌƚŶĞƌƐ͘ ƌĞƋƵŝƌĞŵĞŶƚ ŽĨ Ă ƐƵĐĐĞƐƐĨƵů ďƵƐŝŶĞƐƐ ŵŽĚĞů ŝƐ ƚŽ ŝĚĞŶƟĨǇ ƉĂƌƚŶĞƌƐ ǁŚŽ ĐĂŶ ƐŚĂƌĞ ĐŽƐƚƐ ;ĐŽŵƉĂŶŝĞƐ͕ /ŶĚŝǀŝĚƵĂůƐ ǁŚŽ

ďĞŶĞĮƚ ĨƌŽŵ ǇŽƵƌ ǀĞŶƚƵƌĞͿ ĂƐ ǁĞůů ĂƐ ďĞ ƚŚĞ ƌĞǀĞŶƵĞ ƐŽƵƌĐĞƐ͘ ^ŽŵĞ /d ŽŵƉĂŶŝĞƐ ĂƌĞ ŵŽǀŝŶŐ ƚŽ ƉůĂƞŽƌŵƐ ŝŶǀŝƟŶŐ ŽƚŚĞƌ ƉĂƌƚŶĞƌƐ ƚŽ ƉƌŽǀŝĚĞ ĐŽŵƉůĞƚĞ ĞͲĐŽŵŵĞƌĐĞ ƐŽůƵƟŽŶƐ ƚŽ ƚŚĞ ĐƵƐƚŽŵĞƌƐ͘ /Ŷ ĞƐƐĞŶĐĞ͕ ƚŚĞ ŝŶĐƵŵďĞŶƚƐ ŶĞĞĚ ƚŽ ƚƵƌŶ ĂŵďŝĚĞǆƚƌŽƵƐ Žƌ be Chimeras. ^ĞǀĞƌĂů ƐƚĂƌƚͲƵƉƐ ƐĞƌǀŝŶŐ ƚŚĞ ƵŶďƵŶĚůĞĚ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ ĂƌĞ ĚŝƐƌƵƉƟŶŐ ƐĞǀĞƌĂů

ŝŶĚƵƐƚƌǇ ǀĞƌƟĐĂůƐ͘ &Žƌ ĞǆĂŵƉůĞ͕ ƚĞĐŚŶŽůŽŐǇ ŝƐ ĚŝƐƌƵƉƟŶŐ ƚŚĞ ĮŶĂŶĐŝĂů ƐĞĐƚŽƌ Ăƚ ĂŶ ƵŶƉƌĞĐĞĚĞŶƚĞĚ ƉĂĐĞ͘ &ƌŽŵ ďĂŶŬ ƚƌĂŶƐĨĞƌƐ͕ ƚŽ ƉĂǇŵĞŶƚƐ͕ ƚŽ ůŽĂŶƐ͕ ĞĂĐŚ ĮŶĂŶĐŝĂů ĨƵŶĐƟŽŶ ƚŽĚĂǇ ŚĂƐ Ă ƐƚƌŽŶŐ ƉůĂǇ ŽĨ ƚĞĐŚŶŽůŽŐǇ͕ ǁŝƚŚ ŵŽƌĞ ƐĐŽƉĞ ĨŽƌ ĚŝƐƌƵƉƟŽŶƐ͘ ůƐŽ͕ ƚƌƵĐŬ ůŽŐŝƐƟĐƐ ŝƐ Ă ŚƵŐĞ ƐĞĐƚŽƌ͘ /ŶĚŝĂ ŚĂƐ ϰ͘ϱ ŵŝůůŝŽŶ ƚƌƵĐŬƐ͘ /ƚ͛Ɛ Ă ǀĞƌǇ ĨƌĂŐŵĞŶƚĞĚ ŵĂƌŬĞƚ ƐŽ ƚŚĞƌĞ͛Ɛ Ă ŐƌĞĂƚ ƌŽůĞ ƚŽ ƉůĂǇ ŝŶ ŽƌŐĂŶŝǌŝŶŐ ƚŚĞ ŵĂƌŬĞƚ͘ ĂĐŚ ĐŽŵƉĂŶǇ ŝƐ ĂƉƉƌŽĂĐŚŝŶŐ ƚŚĞ ƉƌŽďůĞŵ ĚŝīĞƌĞŶƚůǇ͘ tŚŝůĞ ƉůĂǇĞƌƐ ůŝŬĞ dŚĞWŽƌƚĞƌ ĂŶĚ >ĞƚƐdƌĂŶƐƉŽƌƚ ŽƉĞƌĂƚĞ ŽŶůǇ ǁŝƚŚŝŶ ĐŝƟĞƐ͕ ĐŽŵƉĂŶŝĞƐ ůŝŬĞ ZŝǀŝŐŽ͕ ůĂĐŬďƵĐŬ ĂŶĚ dƌƵĐŬŽůĂ ĐƌŽƐƐ ƐƚĂƚĞ ďŽƵŶĚĂƌŝĞƐ͘ dŚĞ ƐƚĂƌƚͲƵƉƐ ĂƌĞ ƚƌǇŝŶŐ ƚŽ ďĞ ƉƌŽĮƚĂďůĞ ďǇ ƉƌŽǀŝĚŝŶŐ ƉƌŽĚƵĐƚƐ Θ ƐĞƌǀŝĐĞƐ ŶŽƚ ŽŶůǇ ƚŽ ƚŚĞ ƉƌŝŵĂƌǇ ĐƵƐƚŽŵĞƌƐ ďƵƚ ŝĚĞŶƟĨǇŝŶŐ ĂŶĚ ŶƵƌƚƵƌŝŶŐ ƐĞĐŽŶĚĂƌǇ Θ ƚĞƌƟĂƌǇ ĐƵƐƚŽŵĞƌƐ ĨŽůůŽǁŝŶŐ ƚŚĞ 'ŽŽŐůĞ &ƌĞĞŵŝƵŵ ŵŽĚĞů͘ KŶĞ ŶĞĞĚƐ ƚŽ ŵĂŬĞ ƐƵƌĞ ƚŚĂƚ ƚŚĞ ƌŝŐŚƚ ďƵƐŝŶĞƐƐ ŵŽĚĞů ŝƐ ĚĞƐŝŐŶĞĚ͕ ƉƌĞƉĂƌĞĚ ǁŝƚŚ ƚŚĞ ƌŝŐŚƚ ƚĞĐŚŶŽůŽŐǇ ĂŶĚ ƐƚƌĂƚĞŐǇ ƚŽ ĞŶƐƵƌĞ ƚŚĞ ƐƵĐĐĞƐƐ ŽĨ ƚŚĞ ƉƌŽũĞĐƚ͘ dŽ ƐƵŵ ŝƚ Ăůů͕ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƐƵƉƉůǇ ĐŚĂŝŶƐ ĂƌĞ ĐŚĂŶŐŝŶŐ ĨĂĐĞ ĂŶĚ ƐĞǀĞƌĂů ĚŝƐƌƵƉƟǀĞ ĐŚĂŶŐĞƐ ĂƌĞ ŽĐĐƵƌƌŝŶŐ ŝŶ Ăůů ƉŚĂƐĞƐ ŽĨ ƚŚĞ ƐƵƉƉůǇ ĐŚĂŝŶ͘ ŽŵƉĞƟŶŐ ŐůŽďĂůůǇ ŝŶ ƚŚŝƐ ƐĐĞŶĂƌŝŽ ƌĞƋƵŝƌĞƐ ŶĞǁ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ ďĂƐĞĚ ŽŶ ƚŚĞ ĚĞĞƉ ĚŽŵĂŝŶ ŬŶŽǁůĞĚŐĞ͘ dŚŝƐ ŝƐ ĂŶ ĂƌĞĂ ƚŚĂƚ ƌĞƋƵŝƌĞƐ ŝŵŵĞĚŝĂƚĞ ĐŽƌƉŽƌĂƚĞ͕ ĂĐĂĚĞŵŝĐ ĂŶĚ ŐŽǀĞƌŶŵĞŶƚĂů ĂƩĞŶƟŽŶ͘

Professor N Viswanadham is Honorary Scientist in the department of Computer Science and Automation at the Indian Institute of Science. Professor Viswanadham has made significant contributions to the areas manufacturing, logistics and global supply chain networks. He is the author of four textbooks, ten edited volumes, over 200 articles in top tier journal and conferences. He is the recipient of the 1996 IISc Alumni award for excellence in research, the Distinguished Alumni Award in the year 2009 and the 2012 INAE Prof S K Mitra Memorial Award. His current research efforts are on design of business models, start-ups in supply chain management and logistics, Smart city and smart village development. He mentors startups in these areas.

COMMERCIAL VEHICLE TELEMATICS MARKET IN INDIA ͻ ͻ ͻ ͻ ͻ

dŚĞ ĐŽŵŵĞƌĐŝĂů ǀĞŚŝĐůĞ ƚĞůĞŵĂƟĐƐ ŵĂƌŬĞƚ ŝŶ /ŶĚŝĂ ǁŝůů ƉŽƐƚ Ă 'Z ŽĨ ĂůŵŽƐƚ ϭϲй ďǇ ϮϬϮϬ͘ dŚĞ ŐůŽďĂů ŵĂƌŬĞƚ ĨŽƌ ĐŽŵŵĞƌĐŝĂů ƚĞůĞŵĂƟĐƐ ǁŝůů ŐƌŽǁ Ăƚ ĂŶ ŝŵƉƌĞƐƐŝǀĞ 'Z ŽĨ ŵŽƌĞ ƚŚĂŶ Ϯϳй ƵŶƟů ϮϬϮϬ͘ /ŶĐƌĞĂƐĞĚ ĚĞŵĂŶĚ ĨŽƌ ǀĞŚŝĐůĞ ƚƌĂĐŬŝŶŐ ĂŶĚ ŵŽŶŝƚŽƌŝŶŐ ƐǇƐƚĞŵƐ ŝŶ ƚŚĞ ůŽŐŝƐƟĐƐ ƐĞĐƚŽƌ ĂƌĞ ŽŶĞ ŽĨ ƚŚĞ ƉƌŝŵĂƌǇ ŐƌŽǁƚŚ ĨĂĐƚŽƌƐ ĨŽƌ ƚŚĞ ǀĞŚŝĐůĞ ƚĞůĞŵĂƟĐƐ ŵĂƌŬĞƚ͘ dŚĞ ĐŽůĚ ĐŚĂŝŶ ŝŶĚƵƐƚƌǇ ǁŝůů ďĞ ƚŚĞ ŵĂũŽƌ ƌĞǀĞŶƵĞ ĐŽŶƚƌŝďƵƚŽƌ ƚŽ ƚŚĞ ƚĞůĞŵĂƟĐƐ ƚĞĐŚŶŽůŽŐǇ ŵĂƌŬĞƚ͘ dŚŝƐ ǁŝůů ŵĂŝŶůǇ ĂƩƌŝďƵƚĞ ƚŽ ƚŚĞ ŝŶĐƌĞĂƐĞĚ ƵƐĞ ŽĨ ƚĞůĞŵĂƟĐƐ ƚŽ ŵŽŶŝƚŽƌ ƚŚĞ ƚĞŵƉĞƌĂƚƵƌĞ ŽĨ ĨƌŽǌĞŶ ŝƚĞŵƐ͘ dŚĞ ŝŶĐƌĞĂƐŝŶŐ ĚĞŵĂŶĚ ĨŽƌ ƌĞĨƌŝŐĞƌĂƚĞĚ ǀĞŚŝĐůĞƐ ĂŶĚ ƚŚĞ ĞǆƉĞĐƚĞĚ ĐŽŶƐŽůŝĚĂƟŽŶ ŽĨ ƚŚĞ ĐŽůĚ ĐŚĂŝŶ ůŽŐŝƐƟĐƐ ƐĞĐƚŽƌ ǁŝůů ĨƵĞů ƚŚĞ ŐƌŽǁƚŚ ŽĨ ƚŚĞ ŵĂƌŬĞƚ ŝŶ ƚŚŝƐ ƐĞĐƚŽƌ͘ EĞǆƚͲŐĞŶĞƌĂƟŽŶ ƚĞůĞŵĂƟĐƐ ƉƌŽƚŽĐŽů ;E'dWͿ ŝƐ Ă ƚĞĐŚŶŽůŽŐǇ ŶĞƵƚƌĂů ĂƉƉƌŽĂĐŚ ƚŽǁĂƌĚ ĚĞǀĞůŽƉŝŶŐ ƚĞůĞŵĂƟĐƐ ƐŽůƵƟŽŶƐ͘ /ƚ ǁĂƐ ŝŶƚƌŽĚƵĐĞĚ ďǇ Dt ĂŶĚ ƚĞůĞŵĂƟĐƐ ƐĞƌǀŝĐĞ ǀĞŶĚŽƌƐ ƐƵĐŚ ĂƐ tŝƌĞůĞƐƐ Ăƌ ;sŽůǀŽ 'ƌŽƵƉͿ ĂŶĚ ŽŶŶĞǆŝƐ͘ /ƚ ŽīĞƌƐ ďĞŶĞĮƚƐ ƐƵĐŚ ĂƐ ƌĞĚƵĐĞĚ ďĂƌƌŝĞƌƐ ƚŽ ĐŽůůĂďŽƌĂƚĞ ĂŶĚ ŝŵƉůĞŵĞŶƚ͕ ƉƌŽŵŽƟŽŶ ĂŶĚ ĂĚŽƉƟŽŶ ŽĨ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ƐƵƉƉŽƌƚ ĨŽƌ ůĞŐĂĐǇ ƐǇƐƚĞŵƐ͕ ĂŶĚ ĞŶŚĂŶĐĞĚ ǀĂůƵĞ ƉƌŽƉŽƐŝƟŽŶ ŽĨ ĚŝīĞƌĞŶƚ ƉůĂǇĞƌƐ͘ ĚĚŝƟŽŶĂůůǇ͕ ƚŚĞ ĂĚŽƉƟŽŶ ŽĨ E'dW ǁŝůů ĂůƐŽ ŚĞůƉ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ŽīĞƌ ŇĞǆŝďůĞ͕ ƐĐĂůĂďůĞ͕ ƌŽďƵƐƚ͕ ĂŶĚ ĐŽƐƚͲĞīĞĐƟǀĞ ƚĞůĞŵĂƟĐƐ ƐŽůƵƟŽŶƐ͘ Source: dĞĐŚŶĂǀŝŽ

ϯϰ | CELERITY • May 2017

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02/05/2017 11:56:54 AM

INTERVIEW

LIFE'S DYNAMIC “We always try to mold ourselves as per customers’ and market demands,” asserts KK Kaul, MD, Pantos Logistics India, a subsidiary of LG Group Korea. LG always strives to serve its customers with products & services that are nothing less than perfect. With the supply chain strategy revolving around ‘meet the market’, the company’s entire emphasis has been on meeting consumers’ demands in the shortest possible time to gain an edge. LG’s tagline says ‘Life’s good’, how do you strive to live upto the customers’ expectations all time? >' ůĞĐƚƌŽŶŝĐƐ /ŶĚŝĂ Wǀƚ͘ >ƚĚ͕͘ Ă ǁŚŽůůǇ ŽǁŶĞĚ ƐƵďƐŝĚŝĂƌǇ ŽĨ >' ůĞĐƚƌŽŶŝĐƐ͕ ^ŽƵƚŚ <ŽƌĞĂ ǁĂƐ ĞƐƚĂďůŝƐŚĞĚ ŝŶ :ĂŶƵĂƌǇ ϭϵϵϳ ŝŶ /ŶĚŝĂ͘ /ƚ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ĨŽƌŵŝĚĂďůĞ ďƌĂŶĚƐ ŝŶ ĐŽŶƐƵŵĞƌ ĞůĞĐƚƌŽŶŝĐƐ͕ ŚŽŵĞ ĂƉƉůŝĂŶĐĞƐ͕ /d ŚĂƌĚǁĂƌĞ ĂŶĚ ŵŽďŝůĞ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ƐƉĂĐĞ͘ /Ŷ /ŶĚŝĂ͕ >' ŚĂƐ ĞĂƌŶĞĚ Ă ƉƌĞŵŝƵŵ ďƌĂŶĚ ƉŽƐŝƟŽŶŝŶŐ ĂŶĚ ŝƐ ƚŚĞ ĂĐŬŶŽǁůĞĚŐĞĚ ƚƌĞŶĚƐĞƩĞƌ ĨŽƌ ƚŚĞ ŝŶĚƵƐƚƌǇ͘ >' />ΖƐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƵŶŝƚ Ăƚ 'ƌĞĂƚĞƌ EŽŝĚĂ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ĞĐŽͲ ĨƌŝĞŶĚůǇ ƵŶŝƚƐ ĂŵŽŶŐ Ăůů >' ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉůĂŶƚƐ ŝŶ ƚŚĞ ǁŽƌůĚ͘ dŚĞ ƐĞĐŽŶĚ 'ƌĞĞŶĮĞůĚ ĨĂĐŝůŝƚǇ ŝƐ ůŽĐĂƚĞĚ Ăƚ ZĂŶũĂŶŐĂŽŶ͖ WƵŶĞ ŚĂƐ ƚŚĞ ĐĂƉĂĐŝƚǇ ƚŽ ŵĂŶƵĨĂĐƚƵƌĞ > dsƐ͕ Ăŝƌ ĐŽŶĚŝƟŽŶĞƌƐ͕ ǁĂƐŚŝŶŐ ŵĂĐŚŝŶĞƐ͕ ƌĞĨƌŝŐĞƌĂƚŽƌƐ͕ ĂŶĚ ŵŽŶŝƚŽƌƐ͘ >' ůĞĐƚƌŽŶŝĐƐ /ŶĚŝĂ ŚĂƐ ĞŵĞƌŐĞĚ ĂƐ ƚŚĞ DŽƐƚ ƩƌĂĐƟǀĞ ƌĂŶĚ ŽĨ ϮϬϭϲ ŝŶ Ă ƐƚƵĚǇ ŽĨ ĐŽŶƐƵŵĞƌ ŝŶŇƵĞŶĐĞƌƐ ƌĞůĞĂƐĞĚ ďǇ ƚŚĞ dƌƵƐƚ ZĞƐĞĂƌĐŚ ĚǀŝƐŽƌǇ͘ >' ǁĂƐ ƌĂŶŬĞĚ EŽ͘ ϭ ďƌĂŶĚ ŝŶ /ŶĚŝĂ ŝŶ ƚŚĞ ƐƚƵĚǇ ƚŚĂƚ ƐƉĂŶŶĞĚ ĂĐƌŽƐƐ ϭϲ /ŶĚŝĂŶ ĐŝƟĞƐ͘ ůů ƚŚĞƐĞ ĂƐƉĞĐƚƐ ĂƌĞ ƚĞƐƟŵŽŶǇ ŽĨ ƚŚĞ ĨĂĐƚ ƚŚĂƚ >' ƌĞŵĂŝŶƐ Ă ƉƌĞĨĞƌƌĞĚ ĐŚŽŝĐĞ ŽĨ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ǁŽƵůĚ ĐŽŶƟŶƵĞ ƚŽ ƌƵůĞ ŝŶ ƚŚĞ ǇĞĂƌƐ ƚŽ ĐŽŵĞ ĂƐ ǁĞůů ǁŝƚŚ ŝƚƐ ƵŶĚĂƵŶƚĞĚ ŝŶŶŽǀĂƟǀĞ ƐƉŝƌŝƚƐ ƚŽ ĚĞůŝǀĞƌ ďĞƩĞƌ ƚŚĂŶ ƚŚĞ ďĞƐƚ͘

You have a vast experience in streamlining SCM operations in consumer electronics space. How have the dynamics changed from then to now? dŚĞ ĐŚĂŶŐĞƐ ŚĂǀĞ ďĞĞŶ ĚƌĂŵĂƟĐ ŽǀĞƌ ƚŚĞƐĞ ǇĞĂƌƐ͘ dŚĞ ĐƵƐƚŽŵĞƌ ĚĞŵĂŶĚƐ ŚĂǀĞ ŝŶĐƌĞĂƐĞĚ͘ /ŶǀĞŶƚŽƌǇ ŵĂŶĂŐĞŵĞŶƚ Ăƚ ƚŚĞ

ĐƵƐƚŽŵĞƌ ůĞǀĞů ŚĂƐ ƌĞĚƵĐĞĚ͘ dŽĚĂǇ ŝƚ͛Ɛ ƚŚĞ ƟŵĞ ƚŽ ĞŶƐƵƌĞ ŝŵŵĞĚŝĂƚĞ ĚĞůŝǀĞƌǇ ĂŶĚ ŽǀĞƌĂůů ŝŶǀĞŶƚŽƌǇ ĐŽŶƚƌŽů Ăƚ ƚŚĞ ĐƵƐƚŽŵĞƌƐ͛ ĞŶĚ͘ ^Ž͕ ƚŚĞ ĞŶƟƌĞ ƐƵƉƉůǇ ĐŚĂŝŶ ĚǇŶĂŵŝĐƐ ŚĂǀĞ ĐŚĂŶŐĞĚ ĨƌŽŵ ƐƚŽĐŬŝŶŐ ƚŽ ƐĞůů͘ /ƚ ŚĂƐ ĂůƐŽ ƌĞƐƵůƚĞĚ ŝŶ ĨĂƐƚĞƌ ĚĞůŝǀĞƌǇ ĂŶĚ ŵŝŶŝŵƵŵ ŝŶǀĞŶƚŽƌǇ ĐĂƌƌǇŝŶŐ Ăƚ ƚŚĞ ŵĂŶƵĨĂĐƚƵƌĞƌƐ͛ ĂŶĚ ƚƌĂĚĞƌƐ͛ ĞŶĚ͘ tĞ ĐĂůů ŝƚ ͚ŵĞĞƚ ƚŚĞ ŵĂƌŬĞƚ͛͘ KƵƌ ĞŶƟƌĞ ĞŵƉŚĂƐŝƐ ŚĂƐ ďĞĞŶ ƐŚŝŌĞĚ ƚŽ ŵĞĞƟŶŐ ĐŽŶƐƵŵĞƌƐ͛ ĚĞŵĂŶĚƐ ŝŶ ƚŚĞ ƐŚŽƌƚĞƐƚ ƉŽƐƐŝďůĞ ƟŵĞ ƚŽ ŐĂŝŶ ĂŶ ĞĚŐĞ͘

What are the complexities involved in managing SCM of consumer electronics space? Ɛ ǇŽƵ ŬŶŽǁ ĐŽŶƐƵŵĞƌ ĞůĞĐƚƌŽŶŝĐƐ ŝŶĚƵƐƚƌǇ ŝƐ Ă ǀĞƌǇ ĚǇŶĂŵŝĐ ŵĂƌŬĞƚ ĂŶĚ ƚŚĞ ŵŽĚĞůƐ ŬĞĞƉ ŽŶ ĐŚĂŶŐŝŶŐ ƌĂƉŝĚůǇ ĚĞƉĞŶĚŝŶŐ ŽŶ ƚŚĞ ƵƉŐƌĂĚĂƟŽŶƐ ĂŶĚ ĂƉƉůŝĐĂƟŽŶ ĞǆƉĂŶƐĞ͕ ƚŚĞ ŵĂũŽƌ ŝƐƐƵĞƐ ĂƌŝƐĞ ŝŶ ŵĂŬŝŶŐ ƚŚĞ ŶĞǁĞƐƚ ŵŽĚĞů ĂǀĂŝůĂďůĞ ƚŽ ĐŽŶƐƵŵĞƌƐ ŝŶ ŵŝŶŝŵƵŵ ƟŵĞ͘ ŽŶƐƵŵĞƌ ƉĞƌĐĞƉƟŽŶ ŝƐ ĂůƐŽ ĐŚĂŶŐŝŶŐ ĂŶĚ ŚĞ ŚĂƐ ďĞĐŽŵĞ ǀĞƌǇ ĚĞŵĂŶĚŝŶŐ ŝŶ ƚĞƌŵƐ ŽĨ ĂĚǀĂŶĐĞŵĞŶƚƐ͘ dŚĞ ďŝŐŐĞƐƚ ĐŚĂůůĞŶŐĞ ŝƐ ƚŽ ŵĞĞƚ ĐƵƐƚŽŵĞƌƐ͛ ĚĞŵĂŶĚ ĂŶĚ ƚŚĞ ĂǀĂŝůĂďŝůŝƚǇ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚ Ăƚ ƚŚĞ ĐŽƵŶƚĞƌ ŝŶ ƚŚĞ ĨĂƐƚĞƐƚ ǁĂǇ ĂŶĚ ŚŽǁ ƚŽ ĂĐŚŝĞǀĞ ƚŚĞ ƚƵƌŶĂƌŽƵŶĚ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚ ŝŶ ŶŽ ƟŵĞ ƐŽ ƚŚĂƚ ĐƵƐƚŽŵĞƌƐ͛ ĚĞŵĂŶĚƐ ĂƌĞ ŵĞƚ ŝŵŵĞĚŝĂƚĞůǇ͘ /Ŷ ƚŚŝƐ ƐĐĞŶĂƌŝŽ͕ ĂƐ ŽƵƌ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƵŶŝƚƐ ĂƌĞ ƐƉƌĞĂĚ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌǇ͕ ƚŚĞ ŵĂũŽƌ ŝƐƐƵĞ ĐŽŵĞƐ ŝŶ ƚĞƌŵƐ ŽĨ ƐĞĂƐŽŶĂůŝƚǇ͕ ƚƌĂŶƐƉŽƌƚĂďŝůŝƚǇ ĂŶĚ ƚŚĞ ŚĂŶĚŝŶŐ ŽĨ ƉƌŽĚƵĐƚƐ ǁŚŝůĞ ŝŶͲƚƌĂŶƐŝƚ͘ dŚĞ ŐŽǀĞƌŶŵĞŶƚ ŚĂƐŶ͛ƚ ůĂŝĚ ŽƵƚ ĂŶǇ ƌƵůĞ Θ ƌĞŐƵůĂƟŽŶ ĨŽƌ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ĂŶĚ ƚŚĞ ĐƵƌƌĞŶƚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝƐ ŶŽƚ Ăƚ ƉĂƌ ǁŝƚŚ ƚŚĞ ĚĞŵĂŶĚ ƚŚĂƚ ǁĞ ŚĂǀĞ ƚŽ ƐĞƌǀĞ͘ /ƚ͛Ɛ Ă ƟŵĞͲ ĐŽŶƐƵŵŝŶŐ ƉƌŽĐĞƐƐ ŝĨ ǁĞ ŚĂǀĞ ĚŝƐƉĂƚĐŚĞĚ Ă

ĐŽŶƐŝŐŶŵĞŶƚ ĨƌŽŵ EŽŝĚĂ ƚŽ <ŽĐŚŝ ĂŶĚ ƐĂĚůǇ͕ ŝƚ ƚĂŬĞƐ ϭϬ ĚĂǇƐ͘ dŚĞ ƚƌĂŶƐŝƚ ƟŵĞƐ ĂƌĞ ǀĞƌǇ ŚŝŐŚ ďĞĐĂƵƐĞ ŽĨ ƉŽŽƌ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘

What are the USPs of LG Electronics that make it stand apart from its competitors? tĞ ĂůǁĂǇƐ ƚƌǇ ƚŽ ŵŽƵůĚ ŽƵƌƐĞůǀĞƐ ĂƐ ƉĞƌ ĐƵƐƚŽŵĞƌƐ͛ ĂŶĚ ŵĂƌŬĞƚ ĚĞŵĂŶĚƐ͘ ĞĐĂƵƐĞ ŽĨ ůĂƌŐĞ ŶĞƚǁŽƌŬ ƚŚĂƚ ǁĞ ŚĂǀĞ͕ ǁĞ ŚĂǀĞ ĚĞǀĞůŽƉĞĚ ǁĂƌĞŚŽƵƐĞƐ ďĂƐĞĚ ŽŶ ŚƵď Θ ƐƉŽŬĞ ŵŽĚĞů͘ tĞ ŚĂǀĞ ƐŵĂůů ǁĂƌĞŚŽƵƐĞƐ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌǇ ŶĞĂƌ ƚŚĞ ŵĂƌŬĞƚ ĂŶĚ ǁĞ ŚĂǀĞ ůĂƌŐĞ ǁĂƌĞŚŽƵƐĞƐ ŝŶ ƚŚĞ ǀŝĐŝŶŝƚǇ ŽĨ ŽƵƌ ĨĂĐƚŽƌŝĞƐ ƚŚƌŽƵŐŚ ǁŚŝĐŚ ǁĞ ĐĂƚĞƌ ƚŽ ƐŵĂůů ƌĞŐŝŽŶĂů ĚŝƐƚƌŝďƵƟŽŶ ĐĞŶƚƌĞƐ͘ tĞ ŚĂǀĞ ĚĞǀĞůŽƉĞĚ ůĂƌŐĞ ŶĞƚǁŽƌŬ ŽĨ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ďƵƐŝŶĞƐƐ ƚŚƌŽƵŐŚ ǁŚŝĐŚ ǁĞ ĂƌĞ ĐĂƚĞƌŝŶŐ ƚŽ Ăůů ŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ tĞ ĂƌĞ ĂůƐŽ ĚĞƉůŽǇŝŶŐ Ăůů ƚŚĞ ĐŚĂŶŶĞůƐ ŽĨ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ďĞ ŝƚ ƌĂŝů͕ ƌŽĂĚ Žƌ ǁĂƚĞƌ ƚŽ ŵĞĞƚ ƚŚĞ ƐĞĂƐŽŶĂůŝƚǇ͘ /Ŷ ĐŽŶƐƵŵĞƌ ĞůĞĐƚƌŽŶŝĐƐ͕ ǁĞ ŚĂǀĞ ƚŽ ǁŽƌŬ ŽŶ ƚǁŽ ƐĞĂƐŽŶƐ ʹ ƐƵŵŵĞƌ ƐĞĂƐŽŶƐ ǁŚĞƌĞ ƚŚĞ ĚĞŵĂŶĚ ĨŽƌ ĐŽŵƉƌĞƐƐŽƌ ƉƌŽĚƵĐƚƐ ĂƌĞ ŚŝŐŚ ĂŶĚ ƐĞĐŽŶĚ ŝƐ ŝǁĂůŝ ƐĞĂƐŽŶ ǁŚĞƌĞ ĂŐĂŝŶ ƚŚĞ ĚĞŵĂŶĚ ŝƐ ĞǆƚƌĞŵĞůǇ ŚƵŐĞ͘ tĞ ŚĂǀĞ ƚŽ ƉƌĞƉĂƌĞ ŽƵƌƐĞůǀĞƐ ǁĞůů ŝŶ ĂĚǀĂŶĐĞ ƚŽ ƐĞƌǀĞ to our customers.

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02/05/2017 11:56:54 AM

INTERVIEW With so many varied product ranges, how complex is the supply chain @ LG? &ŽƌĞĐĂƐƟŶŐ ŝƐ ǀĞƌǇ ŝŵƉŽƌƚĂŶƚ ĨŽƌ ŵĂŶĂŐŝŶŐ ƐƵƉƉůǇ ĐŚĂŝŶ͘ tĞ ĚŽ ϭϮͲǁĞĞŬ ĨŽƌĞĐĂƐƟŶŐ͘ ĂƐĞĚ ŽŶ ǁŚŝĐŚ ǁĞ ŽƌŐĂŶŝǌĞ ƌĂǁ ŵĂƚĞƌŝĂůƐ ĨŽƌ ŽƵƌ ƉƌŽĚƵĐƚƐ͘ dŚĞ ĂĐĐƵƌĂĐǇ ŽĨ ĨŽƌĞĐĂƐƚ ŵĂǇ ŶŽƚ ďĞ ϭϬϬй ďƵƚ ŝƚ ŐŝǀĞƐ ƵƐ Ă ĨĂŝƌ ŝĚĞĂ ĂďŽƵƚ ƚŚĞ ĚĞŵĂŶĚ ƉĂƩĞƌŶ ĂŶĚ ŐŝǀĞ ƵƐ Ă ůĞĂĚ ƟŵĞ ƚŽ ƐƚƌĞĂŵůŝŶĞ ƚŚĞ ĞŶƟƌĞ ǀĂůƵĞ ĐŚĂŝŶ ďĞ ŝƚ ŝŶǀĞŶƚŽƌǇ ƉůĂŶŶŝŶŐ͕ ĚŝƐƚƌŝďƵƟŽŶ͕ ůŽŐŝƐƟĐƐ͕ ǁĂƌĞŚŽƵƐŝŶŐ ƐƉĂĐĞ͕ ĞƚĐ͘ dŚĞ ŬĞǇ ƌĞŵĂŝŶƐ ĂƐ ƚŽ ŚŽǁ ŐŽŽĚ ǇŽƵ ĂƌĞ ŝŶ ĨŽƌĞĐĂƐƟŶŐ ƚŚĞ ĚĞŵĂŶĚ ĨŽƌ ǇŽƵƌ ƉƌŽĚƵĐƚƐ͘ KŶĞ ŚĂƐ ƚŽ ďĞ ǀĞƌǇ ĚǇŶĂŵŝĐ ŝŶ ƚĞƌŵƐ ŽĨ ĂĐĐĞƐƐŝŶŐ ƚŚĞ ƐĂůĞƐ ĚĂƚĂ ďĞĐĂƵƐĞ ĞƐƐĞŶƟĂůůǇ ƐĂůĞƐ ŵĂǇ Žƌ ŵĂǇ ŶŽƚ ďĞ ŚĂƉƉĞŶŝŶŐ ĞǀĞƌǇ ĚĂǇ͘ ĐĐŽƌĚŝŶŐůǇ ǇŽƵ ŚĂǀĞ ƚŽ ĐŚĂŶŐĞ ǇŽƵƌ ĚŝƐƚƌŝďƵƟŽŶ ƉĂƩĞƌŶ ƐŽ ƚŚĂƚ ŝŶǀĞŶƚŽƌǇ ŵĂŶĂŐĞŵĞŶƚ ŝƐ ĞŶƐƵƌĞĚ ĂŶĚ ƚŚĞ ĂƉƉƌŽƉƌŝĂƚĞ ŝŶǀĞŶƚŽƌǇ ƌĞĂĐŚĞƐ ǁŚĞƌĞ ƚŚĞ ĚĞŵĂŶĚ ŝƐ͘ dŚĞƐĞ ĚǇŶĂŵŝĐƐ ŶĞĞĚ ƚŽ ďĞ ĐŚĞĐŬĞĚ ĞǀĞƌǇ ĚĂǇ ĞǀĞƌǇ ŚŽƵƌ͘ zŽƵ ŶĞĞĚ ƚŽ ŬĞĞƉ ŽŶ ĐŚĂŶŐŝŶŐ ǇŽƵƌ ĚŝƐƚƌŝďƵƟŽŶ ƉĂƩĞƌŶ ĂƐ ƉĞƌ ƚŚĞ ĐŚĂŶŐŝŶŐ ŵĂƚƌŝǆ͘

ǁĂƐ ƚŽ ĐŚĂŶŶĞůŝǌĞ ĞŶĞƌŐŝĞƐ ŝŶ ďƌŝŶŐŝŶŐ ŽƵƚ ƚŚĞ ďĞƐƚ ƉƌŽĚƵĐƚƐ ǁŚŝůĞ WĂŶƚŽƐ >ŽŐŝƐƟĐƐ ǁŽƵůĚ ĨŽĐƵƐ ƐŽůĞůǇ ŽŶ ƌĞĂĐŚŝŶŐ ƚŚŽƐĞ ƉƌŽĚƵĐƚƐ ŝŶƚŽ ƚŚĞ ŵĂƌŬĞƚ ŝŶ ƚŚĞ ƐŚŽƌƚĞƐƚ ƟŵĞ͘ dŚŝƐ ƌĞƐƵůƚĞĚ ŝŶ ƐǇƐƚĞŵĂƟĐ ĨƵŶĐƟŽŶŝŶŐ ďĞĐĂƵƐĞ ŶŽǁ ƚŚĞƌĞ ǁĞƌĞ ŶŽƚ ŵĂŶǇ ƉĞŽƉůĞ ŝŶǀŽůǀĞĚ ŝŶ ƚƌĂŶƐƉŽƌƚĂƟŽŶ͘ WĂŶƚŽƐ >ŽŐŝƐƟĐƐ ŝƐ ƚŚĞ ƐŽůĞ ĞŶƟƚǇ ƚŽ ĚĞĂů ǁŝƚŚ ĂŶǇ ĐŚĂůůĞŶŐĞƐ ƌĞůĂƚĞĚ ƚŽ ůŽŐŝƐƟĐƐ ďƵƚ ĞĂƌůŝĞƌ ƚŚĞƌĞ ǁĂƐ ĂŶ ŝŶǀŽůǀĞŵĞŶƚ ŽĨ ŵƵůƟƉůĞ ƉĂƌƟĞƐ ǁŚŝĐŚ ƌĞƐƵůƚĞĚ ŝŶ ůŽƚ ŽĨ ĂŵďŝŐƵŝƟĞƐ ĂŶĚ ƵůƟŵĂƚĞůǇ ŵĂĚĞ ƚŚĞ ĞŶƟƌĞ ǀĂůƵĞ ĐŚĂŝŶ ĐŽƐƚ ŚĞĂǀǇ͘ dŚĞ ĐŽŵŵƵŶŝĐĂƟŽŶ ŚĂƐ ĂůƐŽ ďĞĞŶ ƌĞĚƵĐĞĚ ĚƌĂƐƟĐĂůůǇ͘

ŽĨ ŚŝŐŚͲĞŶĚ ƉƌŽĚƵĐƚƐ ĚŝƌĞĐƚůǇ ĨƌŽŵ ƚŚĞ ǁĂƌĞŚŽƵƐĞ ƚŽ ĂŐĂŝŶ ƌƵůĞ ŽƵƚ ĐŚĂŶĐĞƐ ŽĨ ĚĂŵĂŐĞƐ ĚƵƌŝŶŐ ƚƌĂŶƐŝƚ͘ dŚŝƐ ǁĂǇ ƚŚĞ ƉƌŽĚƵĐƚ ĐĂŶ ĂůƐŽ ŐĞƚ ŝŶƐƚĂůůĞĚ ƐŝŵƵůƚĂŶĞŽƵƐůǇ ĂƐ ƉĞƌ ĐƵƐƚŽŵĞƌƐ͛ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ dŚŝƐ ƐŝŐŶŝĮĐĂŶƚůǇ ƌĞĚƵĐĞƐ ůĞĂĚ ƟŵĞƐ ĂƐ ǁĞůů ĂƐ ŚĂŶĚůŝŶŐ͘ /Ŷ ƚƵƌŶ͕ ĚĂŵĂŐĞƐ ŚĂǀĞ ďĞĞŶ ƌĞĚƵĐĞĚ ĂŶĚ ĐƵƐƚŽŵĞƌ ƐĂƟƐĨĂĐƟŽŶ ŚĂƐ ŝŶĐƌĞĂƐĞĚ ŝŶ ƚĞƌŵƐ ŽĨ ƟŵĞůǇ ĚĞůŝǀĞƌǇ ĂŶĚ ŝŶƐƚĂůůĂƟŽŶ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚ͘ /ƚ͛Ɛ ďĞĞŶ ƚǁŽ ǇĞĂƌƐ ĂŶĚ ǁĞ ĂƌĞ ǁŝƚŶĞƐƐŝŶŐ ƐŝŐŶŝĮĐĂŶƚ ĐƵƐƚŽŵĞƌ ƚƌĂĐƟŽŶ ĨƌŽŵ ƚŚĞ ƟŵĞ ǁĞ ŚĂǀĞ ŽīĞƌĞĚ ŚŽŵĞ ĚĞůŝǀĞƌǇ ƐĞƌǀŝĐĞƐ ƚŽ ŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ /ƚ ŚĂƐ ŝŵƉƌŽǀĞĚ ƋƵĂůŝƚǇ ŽĨ ĚĞůŝǀĞƌǇ ĂƐ ǁĞůů͘

What are the complexities in managing such a gigantic business?

What are the innovations packaging you have carried out?

dŚĞ ŵĂũŽƌ ŝƐƐƵĞ ŝƐ ƚŚĞ ƋƵĂůŝƚǇ ŽĨ ŽƉĞƌĂƟŽŶƐ͕ ǁŚŝĐŚ ĂƌĞ ŶŽƚ ƵƉƚŽ ƚŚĞ ŐůŽďĂů ƐƚĂŶĚĂƌĚƐ͘

tĞ ĂůǁĂǇƐ ŬĞĞƉ ŽŶ ĚŽŝŶŐ ƌĞƐĞĂƌĐŚ ǁŝƚŚ ƚŚĞ ƉĂĐŬĂŐĞƐ ŝŶ ŽƵƌ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͘ tĞ ƉĞƌĨŽƌŵ ĚƌŽƉ ƚĞƐƚ ĨŽƌ ĞǀĞƌǇ ƉƌŽĚƵĐƚ ĨƌŽŵ Ăůů ƚŚĞ ĂŶŐůĞƐ ŽĨ ƚŚĞ ďŽǆ ĂŶĚ Ăůů ƚŚĞ ĐŽƌŶĞƌƐ ŽĨ ƚŚĞ ďŽǆ ƚŽ ĞǆĂŵŝŶĞ ŝĨ ƚŚĞ ƋƵĂůŝƚǇ ŽĨ ƚŚĞ ďŽǆ ŝƐ ĂƉƉƌŽƉƌŝĂƚĞ ĚƵƌŝŶŐ ƚƌĂŶƐƉŽƌƚĂƟŽŶ͘ tĞ ĂůƐŽ ƉĞƌĨŽƌŵ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ƚĞƐƚ͘ tĞ ƐŝŵƵůĂƚĞ ƚŚĞ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ĐŽŶĚŝƟŽŶƐ Ăƚ ŽƵƌ ĨĂĐƚŽƌǇ ůĂď ǁŚĞƌĞ ǁĞ ŬĞĞƉ ƚŚĞ ďŽǆĞƐ ŝŶ ƚŚĞ ƌĞĂůͲƟŵĞ ĐŽŶĚŝƟŽŶƐ ĂŶĚ ĐŚĞĐŬ ƚŚĞ ĂďŝůŝƚǇ ŽĨ ƚŚĞ ďŽǆ ƚŽ ǁŝƚŚƐƚĂŶĚ ĂĚǀĞƌƐĞ ƌŽĂĚ ĐŽŶĚŝƟŽŶƐ͘ tĞ ĂůƐŽ ŝŵƉĂƌƚ ƚƌĂŝŶŝŶŐ ƚŽ ůŽĂĚŝŶŐ Θ ƵŶůŽĂĚŝŶŐ ƉĞŽƉůĞ ŽŶ ƚŚĞ ŚĂŶĚůŝŶŐ ŽĨ ƉƌŽĚƵĐƚƐ͘ tĞ ŚĂǀĞ ĂůƐŽ ĚĞǀĞůŽƉĞĚ ƐŝŵƵůĂƟŽŶ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚ ŝŶ ƚŚĞ ǀĞŚŝĐůĞ ƚŽ ĚĞƚĞƌŵŝŶĞ ƚŚĞ ĞǆĂĐƚ ŶƵŵďĞƌ ŽĨ ŝƚĞŵƐ ƚŽ ďĞ ůŽĂĚĞĚ ĂƐ ƉĞƌ ƐŝǌŝŶŐ ĚŝŵĞŶƐŝŽŶƐ͘ tĞ ĂůƐŽ ŐŝǀĞ ƚƌĂŝŶŝŶŐ ƚŽ ƚŚĞ ĚĞĂůĞƌ ƚĞĂŵ ďĞĐĂƵƐĞ ƚŚĞǇ ǁŽƵůĚ ďĞ ƚŚĞ ĞŶĚ ƉŽŝŶƚ ŽĨ ĐŽŶƚĂĐƚ with the retailers or customers.

What are the many ﬁrsts achieved by supply chain wing @ LG? tĞ ǁĞƌĞ ƚŚĞ ĮƌƐƚ ŽŶĞƐ ŝŶ ďƌŝŶŐŝŶŐ ĨŽƌĞĐĂƐƟŶŐ ŵŽĚĞů ĨŽƌ ĐŽŶƐƵŵĞƌ ĞůĞĐƚƌŽŶŝĐƐ͘ tĞ ǁĞƌĞ ƚŚĞ ĮƌƐƚ ŽŶĞƐ ƚŽ ƚƌĂŶƐƉŽƌƚ ŐŽŽĚƐ ŝŶ ĐůŽƐĞ ďŽĚǇ ǀĞŚŝĐůĞƐ͘ tĞ ǁĞƌĞ ƚŚĞ ĮƌƐƚ ƚŽ ŽƉĞƌĂƚĞ Θ ŽƌŐĂŶŝǌĞ ƐƚĂŶĚĂƌĚ ǁĂƌĞŚŽƵƐĞƐ ŝŶ /ŶĚŝĂ͘ /Ŷ /ŶĚŝĂ͕ ĞĂƌůŝĞƌ ƚŚĞƌĞ ǁĂƐ ŶŽ ƐƚĂŶĚĂƌĚ ĨŽůůŽǁĞĚ ŝŶ ǁĂƌĞŚŽƵƐŝŶŐ ĚĞƐŝŐŶ ĂŶĚ ŵĂŶĂŐĞŵĞŶƚ͘ tĞ ǁĞƌĞ ƚŚĞ ĮƌƐƚ ƚŽ ƐƚĂƌƚ ďƵŝůƚͲƚŽͲƐƵŝƚ ǁĂƌĞŚŽƵƐĞƐ ĨŽƌ ĐŽŶƐƵŵĞƌ ĞůĞĐƚƌŽŶŝĐƐ͘ tĞ ǁĞƌĞ ƚŚĞ ĮƌƐƚ ŽŶĞƐ ƚŽ ƐĞƚ ƵƉ ŶĞƚǁŽƌŬ ŽƉƟŵŝǌĞĚ ǁĂƌĞŚŽƵƐĞƐ ďĂƐĞĚ ŽŶ ƚĂǆ ƐƚƌƵĐƚƵƌĞ ŽĨ ĞĂĐŚ ƐƚĂƚĞƐ͘ ƚ ƚŚĂƚ ƉŽŝŶƚ ŝŶ ƟŵĞ ĐŽŵƉĂŶŝĞƐ ƵƐĞĚ ƚŽ ĨĞĞů ƚŚĂƚ ƚŚĞƌĞ ŝƐ ŶŽ ŶĞĞĚ ĨŽƌ Ŷ ŶƵŵďĞƌ ŽĨ ǁĂƌĞŚŽƵƐĞƐ͘ dŚĞǇ ĂůǁĂǇƐ ďĞůŝĞǀĞĚ ŝŶ ƚŚĞ ĐŽŶĐĞƉƚ ŽĨ ŽŶĞ ǁĂƌĞŚŽƵƐĞ ĐĂƚĞƌŝŶŐ ƚŽ ƚŚĞ ĚĞŵĂŶĚ ĨƌŽŵ ĞĂĐŚ ǌŽŶĞ ďƵƚ ƚŚĂƚ ǁĂƐ ŶŽƚ Ă ĨĞĂƐŝďůĞ ŝĚĞĂ ŬŶŽǁŝŶŐ ƚŚĞ ƉŽŽƌ ƐƚĂƚĞ ŽĨ ĂīĂŝƌ ŽĨ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝŶ ƚŚĞ ĐŽƵŶƚƌǇ͘ tĞ ƐƚĂƌƚĞĚ ŽƉĞŶŝŶŐ ƚŚĞ ŶĞĞĚ ďĂƐĞĚ ǁĂƌĞŚŽƵƐĞƐ ĚĞƉĞŶĚŝŶŐ ŽŶ ƚŚĞ ƐŝǌĞ ŽĨ ƚŚĞ ŵĂƌŬĞƚ͘ dŚĂƚ ŐĂǀĞ ƵƐ ĂŶ ĞĚŐĞ ŝŶ ŵĞĞƟŶŐ ƚŚĞ ĐƵƐƚŽŵĞƌƐ͛ ĚĞŵĂŶĚ ŝŶ ƚŚĞ ĨĂƐƚĞƐƚ ƟŵĞĨƌĂŵĞ͘ >ŽŶŐͲ ƚĞƌŵ ĐŽŶƚƌĂĐƚ ǁŝƚŚ ƚƌĂŶƐƉŽƌƚ ƉĂƌƚŶĞƌƐ ĂŶĚ ǁĂƌĞŚŽƵƐĞ ŵĂŶĂŐĞŵĞŶƚ ĐŽŵƉĂŶŝĞƐ ĂůƐŽ ŚĞůƉĞĚ ƵƐ ŝŶ ĂĐŚŝĞǀŝŶŐ ŽƵƌ ŐŽĂůƉŽƐƚ͘

What was the intent of setting up Pantos Logistics? >' ŝƐ Ă ŵĂŶƵĨĂĐƚƵƌŝŶŐ Θ ƐĂůĞƐ ĐŽŵƉĂŶǇ ĂŶĚ ƚŚĞ ŵĂŶĂŐĞŵĞŶƚ ƚŚŽƵŐŚƚ ƚŚĂƚ ƚŚĞ ĐŽŵƉĂŶǇ ƐŚŽƵůĚ ŚĂǀĞ ĂŶ ŝŶĚĞƉĞŶĚĞŶƚ ĐŽŵƉĂŶǇ ƚŽ ůŽŽŬ ĂŌĞƌ ƚŚĞ ůŽŐŝƐƟĐƐ ƌĞƋƵŝƌĞŵĞŶƚƐ ŽĨ ƚŚĞ ĐŽŵƉĂŶǇ͘ KƵƌ ƌŽůĞ ŝƐ ƚŽ ŵĂŶĂŐĞ ƚŚĞ ůŽŐŝƐƟĐƐ Θ ƐƵƉƉůǇ ĐŚĂŝŶ ŽĨ ƚŚĞ ĞŶƟƌĞ >' 'ƌŽƵƉ ŐůŽďĂůůǇ͘ /ƚ͛Ɛ ďĂƐŝĐĂůůǇ Ă ƉŝĐŬͲƵƉ ƚŽ ĚĞůŝǀĞƌǇ ƐĞƌǀŝĐĞ Ăƌŵ ŽĨ >'͘ tĞ ŚĂǀĞ ĂůƐŽ ƐƚĂƌƚĞĚ ƚĂŬŝŶŐ ϯW> ŽƉĞƌĂƟŽŶƐ ŽĨ ŽƚŚĞƌ ĐŽŵƉĂŶŝĞƐ͘ dŚĞ ŝĚĞĂ

These days people are taking up supply chain as a preferred stream which was never the case earlier. Supply chain is a continuous learning curve. There is a big scope for change and an equally big scope for doing something new. So you learn and implement new ideas and change business dynamics. One needs to learn from the past and apply best practices to enhance business prospects and make our products more saleable. tĞ ĂƌĞ ƚƌǇŝŶŐ ƚŽ ďƌŝŶŐ ŝŶ ŐůŽďĂů ďĞƐƚ ƉƌĂĐƟĐĞƐ ŝŶ ŽƉĞƌĂƟŶŐ ǁĂƌĞŚŽƵƐĞƐ ĂŶĚ ŵĂƚĞƌŝĂů ŚĂŶĚůŝŶŐ͘ tĞ ĂƌĞ ĚĞƉůŽǇŝŶŐ ƌĂĐŬƐ ŝŶ ƚŚĞ ǁĂƌĞŚŽƵƐĞ ĂŶĚ ŽƉĞƌĂƟŽŶĂů ŵĂŶƵĂůƐ ŝŶ /ŶĚŝĂ ǁŚŝĐŚ ǁŝůů ŚĞůƉ ŝŶ ŝŵƉĂƌƟŶŐ ƚƌĂŝŶŝŶŐ ƚŽ ƚŚĞ ƉĞŽƉůĞ ŚĂŶĚůŝŶŐ ĞƋƵŝƉŵĞŶƚ͘ tĞ ĂƌĞ ƉůĂŶŶŝŶŐ ƚŽ ĚĞǀĞůŽƉ ƐƚĂŶĚĂƌĚ ƚƌĂŶƐƉŽƌƚ ĂĐƟǀŝƟĞƐ ǁŚĞƌĞŝŶ ǁĞ ĐĂŶ ƐƚĂŶĚĂƌĚŝǌĞ ƚŚĞ ƐŝǌĞ ŽĨ ƚŚĞ ǀĞŚŝĐůĞƐ͘ /ƚ ƐŚŽƵůĚ ďĞ ďĂƐĞĚ ŽŶ ƚŚĞ ƉĞŽƉůĞ ƐŬŝůůƐ ǁŚŽ ĂƌĞ ůŽĂĚŝŶŐ ƚŚĞ ƉƌŽĚƵĐƚ͘ dŚĞ ƉĞƌƐŽŶ ƐŚŽƵůĚ ĞǆĂĐƚůǇ ŬŶŽǁ ƚŚĞ ůŽĂĚŝŶŐ ĚŝŵĞŶƐŝŽŶƐ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚƐ͘ ^ŝŵŝůĂƌůǇ͕ ǁĞ ĂƌĞ ƚƌǇŝŶŐ ƚŽ ƐƚĂŶĚĂƌĚŝǌĞ Ăůů ƚŚĞ ŽƉĞƌĂƟŽŶƐ ƚŽ ĞŶŚĂŶĐĞ ƚŚĞ ƋƵĂůŝƚǇ ŽĨ ůŽŐŝƐƟĐƐ Θ ĚŝƐƚƌŝďƵƟŽŶ͘ dŚĞ Ăŝŵ ŝƐ ƚŽ ƌŽŽƚ ŽƵƚ ĂŶǇ ƐŝŶŐůĞ ŽĐĐƵƌƌĞŶĐĞ ŽĨ ďƌĞĂŬĂŐĞ ŽĨ ƉƌŽĚƵĐƚƐ Žƌ ŵŝƐŚĂŶĚůŝŶŐ͘ tĞ ŚĂǀĞ ĂůƐŽ ƐƚĂƌƚĞĚ ŚŽŵĞ ĚĞůŝǀĞƌǇ

These days every company is going omni-channel to attract major market share. What are your thoughts on the same? How is LG poised to capture the growth trend? /Ŷ /ŶĚŝĂ͕ ƚŚĞƌĞ ĂƌĞ ŵĂŶǇ ĨŽƌŵĂƚƐ ĂǀĂŝůĂďůĞ ĨŽƌ ƌĞĂĐŚŝŶŐ ƚŽ ƚŚĞ ĐƵƐƚŽŵĞƌ ƐƵĐŚ ĂƐ ŶŽƌŵĂů ƐŚŽƉƐ ŝŶ ŶĞŝŐŚďŽƌŚŽŽĚ͕ ůĂƌŐĞ ƌĞƚĂŝů ĐŚĂŝŶƐ͕ ƌĞŐŝŽŶĂů ƐƉĞĐŝĂůƚǇ ƐƚŽƌĞƐ ĂŶĚ ŽŶůŝŶĞ ƐƚŽƌĞƐ͘ / ĚŽŶ͛ƚ ƚŚŝŶŬ ƚŚĂƚ ŽŶĞ ƐŚŽƵůĚ ůŝŵŝƚ ƚŚĞ ĐŚĂŶŶĞůƐ ƚŽ ƌĞĂĐŚ ƚŽ ƚŚĞ ŵĂǆŝŵƵŵ ŶƵŵďĞƌ ŽĨ ĐƵƐƚŽŵĞƌƐ͘ /ŶĚŝĂ ŝƐ Ă ŐƌŽǁŝŶŐ ŵĂƌŬĞƚ ĂŶĚ ĞǆĐĞƉƚ ds͕ ƉĞŶĞƚƌĂƟŽŶ ŽĨ ĐŽŶƐƵŵĞƌ ĚƵƌĂďůĞƐ ŝƐ ĨĂŝƌůǇ ƐŵĂůů͘ tĞ ŚĂǀĞ Ă ďŝŐ ŵĂƌŬĞƚ ĂŶĚ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ŝƐ ƉƌŽŵŽƟŶŐ ĚŝŐŝƟǌĂƟŽŶ ŝŶ Ă ďŝŐ ǁĂǇ͘ dŚĞƌĞ ŝƐ Ă ďŝŐ ƐĐŽƉĞ ĨŽƌ ĞǀĞƌǇ ƉůĂǇĞƌ ƚŽ ĐŽͲĞǆŝƐƚ͘ ƚ >' ĂůƐŽ͕ ǁĞ ĂƌĞ ƚƌǇŝŶŐ ƚŽ ŽƉƟŵŝǌĞ Ăůů

ϯϲ | CELERITY • May 2017

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02/05/2017 11:56:54 AM

INTERVIEW ƚŚĞ ĐŚĂŶŶĞůƐ ŽĨ ƌĞƚĂŝů ƚŽ ďĞƐƚ ƐĞƌǀĞ ŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ tĞ ĂƌĞ ǁŽƌŬŝŶŐ ŽƵƚ ŽŶ Ă ƐƚƌĂƚĞŐǇ ǁŚĞƌĞŝŶ ǁĞ ĐĂŶ ůĞǀĞƌĂŐĞ Ăůů ƚŚĞ ĐŚĂŶŶĞůƐ ƚŽ ŐĂŝŶ ĂĐĐĞƐƐ ƚŽ ƚŚĞ ƌĞŵŽƚĞƐƚ ƉĂƌƚ ŽĨ ƚŚĞ ĐŽƵŶƚƌǇ͘ Ɛ ĨĂƌ ĂƐ ŽƵƌ ƉƌŽĚƵĐƚƐ ĂƌĞ ĐŽŶĐĞƌŶĞĚ͕ ƉĞŽƉůĞ ǁĂŶƚ ƚŽ ǀŝƐƵĂůůǇ ƐĞĞ ĂŶĚ ƚŚĞŶ ďƵǇ ŝƚ ĂƐ ƉĞƌ ƚŚĞŝƌ ƐƉĞĐŝĮĐĂƟŽŶƐ Θ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ DŽƐƚ ŝŵƉŽƌƚĂŶƚůǇ͕ ĐƵƐƚŽŵĞƌ ǁĂŶƚƐ ƚŽ ďĞ ĂƐƐƵƌĞĚ ŽĨ ƚŚĞ ƐƵƉƉůǇ͕ ĂŶĚ ƚŚĞ ĂŌĞƌ ƐĂůĞƐ ƐĞƌǀŝĐĞ͘ KŶůŝŶĞ ďƵƐŝŶĞƐƐ ŝƐ ĂůƐŽ ƐƵƉƉŽƌƟŶŐ ƚŚĞ ŶĞǁ ǁĂǇ ŽĨ ďƵƐŝŶĞƐƐ͕ ďƵƚ ƉƌŝŵĂƌŝůǇ͕ ŝƚ͛Ɛ ƚŚĞ ƚƌĂĚŝƟŽŶĂů ĐŚĂŶŶĞůƐ ŽĨ ƐĂůĞƐ ƚŚĂƚ ĂƌĞ ƐƟůů ƌĞŝŐŶŝŶŐ ǁŚĞŶ ŝƚ ĐŽŵĞƐ ƚŽ ĐŽŶƐƵŵĞƌ ĞůĞĐƚƌŽŶŝĐƐ͘

What are the complications that exist in today’s supply chain landscape and how can one root out the same? dŚĞ ďŝŐŐĞƐƚ ƉŽŝŶƚ ŽĨ ƐƵƉƉůǇ ĐŚĂŝŶ ǁŝůů ďĞ ĚĞĐŝĚĞĚ ŽŶĐĞ ƚŚĞ '^d ŝƐ ŝŵƉůĞŵĞŶƚĞĚ ŝŶ ŝƚƐ ĞŶƟƌĞƚǇ͘ DĂũŽƌůǇ ƐƵƉƉůǇ ĐŚĂŝŶ ŝƐ ďĂƐĞĚ ŽŶ ƚĂǆĂƟŽŶ͘ tĞ ŶĞĞĚ ƚŽ ƐĞĞ ƚŚĞ ƐƵƉƉůǇ ĐŚĂŝŶ ƚĂǆĂƟŽŶ ŽĨ /ŶĚŝĂ ĂŶĚ ƚŚĞ ŵĂƌŬĞƚ͘ ƵƌƌĞŶƚůǇ ǁĞ ŚĂǀĞ ƚŽ ƐƵƉƉůǇ ƉƌŽĚƵĐƚƐ ďĂƐĞĚ ŽŶ ƐƚĂƚĞ ƚĂǆĂƟŽŶ ƉŽůŝĐŝĞƐ͘ ŌĞƌ '^d ǁŚĞŶ ƚŚĞ ĐƌŽƐƐͲďŽƌĚĞƌ ƐĂůĞƐ ǁŝůů ŽƉĞŶ͕ ƚŚĞ ůŽŐŝƐƟĐƐ Θ ǁĂƌĞŚŽƵƐŝŶŐ ƉĂƌĂĚŝŐŵƐ ǁŝůů ǁŝƚŶĞƐƐ Ă ĚƌĂŵĂƟĐ ƚƌĂŶƐĨŽƌŵĂƟŽŶ͘ dŚĞ ǁĂƌĞŚŽƵƐŝŶŐ ǁŝůů ďĞ ďĂƐĞĚ ŽŶ ƚŚĞ ŵĂƌŬĞƚ͕ ƚŚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂǀĂŝůĂďŝůŝƚǇ ŽĨ ƚŚĞ ǁĂƌĞŚŽƵƐĞ͕ ƚŚĞ ĐŽŶŶĞĐƟǀŝƚǇ ƚŽ ƚŚĞ ŵĂƌŬĞƚ ĂŶĚ ƚŚĞ ĚŝƐƚĂŶĐĞ ƚŽ ƚŚĞ ŵĂƌŬĞƚ͘ dŚĞ ĐƵƌƌĞŶƚ ůŽŐŝƐƟĐƐ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ǁŚŝĐŚ ŝƐ ďĂƐĞĚ ŽŶ ƚŚĞ ŵĂƌŬĞƚ ǁŝůů ĐŚĂŶŐĞ ďĂƐĞĚ ŽŶ ĚŝƐƚĂŶĐĞ͘ dŽĚĂǇ / ŚĂǀĞ ƚŽ ŽƉĞŶ Ă ǁĂƌĞŚŽƵƐĞ ǁŝƚŚŝŶ Ă ƌĂĚŝƵƐ ŽĨ ϱϬŬŵ ĚƵĞ ƚŽ ĐƌŽƐƐͲďŽƌĚĞƌ ƚĂǆĂƟŽŶ ŝƐƐƵĞƐ͕ ďƵƚ ƉŽƐƚͲ'^d Ăůů ƚŚĞƐĞ ǁŝůů ďĞ ŶƵůů Θ ǀŽŝĚ͘ ŌĞƌ '^d͕ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ǁŝůů ĂůƐŽ ŝŵƉƌŽǀĞ ĚƌĂƐƟĐĂůůǇ͘ ǀĞƌǇŽŶĞ ŝƐ ƉƌĞƉĂƌŝŶŐ ƚŚĞŵƐĞůǀĞƐ ƚŽ ƐĞƌǀĞ ŝŶ ƚŚĞ ƉŽƐƚͲ'^d ĞƌĂ͘

Strategies to be GST ready tĞ ĂƌĞ ƚĂŬŝŶŐ ŽŶĞ ƐƚĞƉ Ăƚ Ă ƟŵĞ͘ tĞ ĂƌĞ ƐĞĞŝŶŐ ŝĨ ǁĞ ĐĂŶ ĐŽŶƐŽůŝĚĂƚĞ ĐĞƌƚĂŝŶ ǁĂƌĞŚŽƵƐĞƐ ŝŵŵĞĚŝĂƚĞůǇ ĂŶĚ ŚŽǁ ĐĂŶ ǁĞ ďĞƐƚ ůĞǀĞƌĂŐĞ ŚƵď Θ ƐƉŽŬĞ ŵŽĚĞů͘ tĞ ǁŝůů ƌĞĚƵĐĞ ƚŚĞ ǁĂƌĞŚŽƵƐĞ ƐŝǌĞ ŝŶ ƚŚĞ ŶĞĂƌ ĨƵƚƵƌĞ͘ /ŶǀĞŶƚŽƌǇ ƉŽŽůŝŶŐ ǁŽƵůĚ ďĞ ƚŚĞ ďŝŐŐĞƐƚ ďĞŶĞĮƚ ƚŚĂƚ ǁĞ Ăŝŵ ƚŽ ĂĐŚŝĞǀĞ͘ /ŶƐƚĞĂĚ ŽĨ ƐƵƉƉůǇŝŶŐ ƚŽ Z Ɛ ĂŶĚ ƚŚĞŶ ŬĞĞƉ ŚŝŐŚ Θ ůŽǁ ŝŶǀĞŶƚŽƌǇ͕ ŝĨ ǁĞ ĐĂŶ ŬĞĞƉ ŝŶǀĞŶƚŽƌǇ ŝŶ ƚŚĞ ŚƵď͕ ǁĞ ĐĂŶ ƉŽŽů ŝƚ ďĂƐĞĚ ŽŶ ƚŚĞ ĚĞŵĂŶĚ ŐĞŶĞƌĂƚĞĚ ĨƌŽŵ ƚŚĞ ƐƉŽŬĞƐ͘ KǀĞƌĂůů ŝŵƉĂĐƚ ŽĨ ƚŚĞ ƐĂŵĞ ǁŽƵůĚ ďĞ ƌĞĚƵĐĞĚ ĐŽƐƚ͕ ĐŽŶƚƌŽůůĞĚ ŝŶǀĞŶƚŽƌǇ ĂŶĚ ŝƚ ǁŝůů ƵůƟŵĂƚĞůǇ ŝŵƉƌŽǀĞ ĐƵƐƚŽŵĞƌ ƐĂƟƐĨĂĐƟŽŶ͘ Ƶƚ ĨŽƌ ƚŚŝƐ ƚŽ ŚĂƉƉĞŶ͕ Ăůů ƚŚĞ /d ƐǇƐƚĞŵƐ ŶĞĞĚ ĂŶ ƵƉŐƌĂĚĞ͘ dŚĞ ƚĂǆĂƟŽŶ ƐǇƐƚĞŵ ǁŝůů ŐŽ ĨŽƌ ĂŶ ŽǀĞƌŚĂƵů͘ EĞƚǁŽƌŬŝŶŐ ŵŽĚĞƐ ǁŝůů ŶĞĞĚ ƚŽ ďĞ ĐŚĂŶŐĞĚ ƚŽ ĨŽůůŽǁ ƚŚĞ ƚĂƌŐĞƚĞĚ ĚĂƚĞ ŽĨ :ƵůǇ ϭ͘ /ƚ͛Ɛ Ă ďŝŐ ƐŚŝŌ ĨƌŽŵ ƚŚĞ ƵƐƵĂů ǁŽƌŬŝŶŐ ƉƌŽĐĞƐƐ ĂŶĚ ĐŽŵƉĂŶŝĞƐ ƌĞĂůůǇ ŶĞĞĚ ƚŽ ƐƚĂƌƚ ŝŵƉůĞŵĞŶƟŶŐ ƚŚĞ ĐŚĂŶŐĞƐ ĨƌŽŵ ŶŽǁ ƚŽ ƌĞĂƉ ƚŚĞ ďĞŶĞĮƚƐ ŝŶ ƚŚĞ ƉŽƐƚͲ'^d ĞƌĂ͘

What are the policy initiatives that are needed to be brought forth to eradicate supply chain inefficiencies? dŚĞƌĞ ŝƐ ŶŽ ŐŽǀĞƌŶŵĞŶƚ ƉŽůŝĐǇ ŽŶ ůŽŐŝƐƟĐƐ ďĞ ŝƚ ƚƌĂŶƐƉŽƌƚĂƟŽŶ͕ ǁĂƌĞŚŽƵƐŝŶŐ͕ ĞƚĐ͘ tŚĞŶ ǁĞ ĚĞǀĞůŽƉ ĂŶ ŝŶĚƵƐƚƌŝĂů ƐĞĐƚŽƌ͕ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ŶĞĞĚƐ ƚŽ ĚĞǀĞůŽƉ Ă ůŽŐŝƐƟĐƐ ƉĂƌŬ ĂůŽŶŐ͘ ŌĞƌ '^d͕ ŝƚ ǁŝůů ďĞ ƚŚĞ ŶĞĞĚ ŽĨ ƚŚĞ ŚŽƵƌ͘ KƵƌ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ƉŽůŝĐǇ ŝƐ ĐƌŝƟĐĂů ƚŽ ĚĞǀĞůŽƉ ůŽŐŝƐƟĐƐ ŝŶĚƵƐƚƌǇ͘ dŚĞƌĞ ĂƌĞ Ŷ ŶƵŵďĞƌ ŽĨ ǀĂƌŝŽƵƐ ƐŝǌĞ ŽĨ ǀĞŚŝĐůĞƐ ŵŽǀŝŶŐ ĂƌŽƵŶĚ ĐĂƌƌǇŝŶŐ ŐŽŽĚƐ͘

In India, there are many formats available for reaching to the customer and I don’t think that one should limit the channels to reach to the maximum number of customers. India is a growing market and except TV, penetration of consumer durables is fairly small. We have a big market and the government is promoting digitization in a big way. There is a big scope for every player to co-exist.

^ŝǌĞ ŽĨ ǀĞŚŝĐůĞƐ͕ ǁĞŝŐŚƚ ŽĨ ǀĞŚŝĐůĞƐ ĂŶĚ ƚŚĞ ƌĞŐƵůĂƟŽŶƐ ƚŽ ŵŽǀĞ ƚŚŽƐĞ ǀĞŚŝĐůĞƐ ŽŶ ƚŚĞ ƌŽĂĚ ŶĞĞĚ ƵƌŐĞŶƚ ƐƚĂŶĚĂƌĚŝǌĂƟŽŶ͘ EŽ ƚƌĂŶƐƉŽƌƚĞƌ ƐŝŶĐĞ ƚŚĞ ůĂƐƚ ϱ ǇĞĂƌƐ ŚĂƐ ŝŶǀĞƐƚĞĚ ŝŶƚŽ ǀĞŚŝĐůĞƐ ďĞĐĂƵƐĞ ŽĨ ŚƵƌĚůĞƐ ǁŚĞŶ ƚŚĞǇ ŵŽǀĞ ŽŶ ƚŚĞ ƌŽĂĚ͘ dŚĞƌĞ ƐŚŽƵůĚ ďĞ ƐƉĞĐŝĮĞĚ ƌŽƵƚĞ ƉůĂŶŶŝŶŐ ĨŽƌ ƚŚĞ ĞĂƐǇ ŵŽǀĞŵĞŶƚ ĂŶĚ ĐŽŶŶĞĐƟǀŝƚǇ ĨƌŽŵ ŽŶĞ ƉĂƌƚ ŽĨ ƚŚĞ ĐŽƵŶƚƌǇ ƚŽ ĂŶŽƚŚĞƌ͘ dŚĞŶ ƚŚĞƌĞ ĂƌĞ ĂĚĚŝƟŽŶĂů ĐŚĂůůĞŶŐĞƐ ƚŚĂƚ ĂƌĞ ƉůĂŐƵŝŶŐ ƚŚĞ ŐƌŽǁƚŚ ŽĨ ƚŚĞ ŝŶĚƵƐƚƌǇ͘ tĞ ŶĞĞĚ ƚŽ ŚĂǀĞ Ă ďĞƩĞƌ ĐŽŶƚƌŽů ŽĨ ŵĂŶƉŽǁĞƌ ŵŽǀĞŵĞŶƚ͘ hŶŝŽŶŝǌĂƟŽŶ ŶĞĞĚƐ ƚŽ ďĞ ĂďŽůŝƐŚĞĚ͘ 'ŽǀĞƌŶŵĞŶƚ ŶĞĞĚƐ ƚŽ ĐŽŵĞ ƵƉ ǁŝƚŚ Ă ĐƌǇƐƚĂů ĐůĞĂƌ ůŽŐŝƐƟĐƐ ŵŽǀĞŵĞŶƚ ƉŽůŝĐǇ͘ dŚĞƌĞ ŶĞĞĚƐ ƚŽ ďĞ ŵŝŶŝŵƵŵ Θ ŵĂǆŝŵƵŵ ŶŽƌŵƐ ĂƐ ƉĞƌ ƐĞĂƐŽŶĂůŝƚǇ ŽĨ ďƵƐŝŶĞƐƐ͘ tĞ ĚŽŶ͛ƚ ŚĂǀĞ ƉŽƌƚ ƚŽ ŽƉĞƌĂƚĞ͕ ǁŚŝĐŚ ŝƐ ƚŚĞ ďŝŐŐĞƐƚ ůŽŐŝƐƟĐƐ ďŽƩůĞŶĞĐŬ ŝŶ /ŶĚŝĂ͘ dŚĞƌĞ ĂƌĞ ŶŽƚ ƐƵĸĐŝĞŶƚ ďĞƌƚŚƐ ƚŽ ƐƵƉƉŽƌƚ ŵŽǀĞŵĞŶƚ ŽĨ ŐŽŽĚƐ͘ DĂŶƉŽǁĞƌ ŝƐ Ă ďŝŐ ŝƐƐƵĞ ŝŶ ƚĞƌŵƐ ŽĨ ƐƚƌŝŬĞƐ͘ >ĂŶĚ ĚĞǀĞůŽƉŵĞŶƚ ŝƐƐƵĞ ŝƐ ĂůƐŽ ĂŶ ŝƐƐƵĞ͘ tĞ ŚĂǀĞ ǀĂƐƚ ŝŶůĂŶĚ ǁĂƚĞƌǁĂǇƐ ďƵƚ ƚŚĞƌĞ ŝƐ ĞǆƚƌĞŵĞůǇ ƉŽŽƌ ŶĞƚǁŽƌŬ ĐŽŶŶĞĐƟǀŝƚǇ͘ /Ĩ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ĮŶĚƐ Ă ǁĂǇ ƚŽ ĚĞǀĞůŽƉ ŝŶůĂŶĚ ǁĂƚĞƌǁĂǇƐ ƚƌĂŶƐƉŽƌƚĂƟŽŶ͕ ŝƚ ǁŝůů ďĞ Ă ƚƌĞŵĞŶĚŽƵƐ ŚĞůƉ ƚŽ ƚŚĞ ŝŶĚƵƐƚƌǇ͘

What’s your message to young logistics professionals who would like to make supply chain as their chosen profession? KĨ ůĂƚĞ͕ ƐŝŶĐĞ ůĂƐƚ ϯͲϰ ǇĞĂƌƐ͕ ƉĞŽƉůĞ ĂƌĞ ƚĂŬŝŶŐ ƵƉ ƐƵƉƉůǇ ĐŚĂŝŶ ĂƐ Ă ƉƌĞĨĞƌƌĞĚ ƐƚƌĞĂŵ ǁŚŝĐŚ ǁĂƐ ŶĞǀĞƌ ƚŚĞ ĐĂƐĞ ĞĂƌůŝĞƌ͘ ^ƵƉƉůǇ ĐŚĂŝŶ ŝƐ Ă ĐŽŶƟŶƵŽƵƐ ůĞĂƌŶŝŶŐ ĐƵƌǀĞ͘ dŚĞƌĞ ŝƐ Ă ďŝŐ ƐĐŽƉĞ ĨŽƌ ĐŚĂŶŐĞ ĂŶĚ ĂŶ ĞƋƵĂůůǇ ďŝŐ ƐĐŽƉĞ ĨŽƌ ĚŽŝŶŐ ƐŽŵĞƚŚŝŶŐ ŶĞǁ͘ ^Ž ǇŽƵ ůĞĂƌŶ ĂŶĚ ŝŵƉůĞŵĞŶƚ ŶĞǁ ŝĚĞĂƐ ĂŶĚ ĐŚĂŶŐĞ ďƵƐŝŶĞƐƐ ĚǇŶĂŵŝĐƐ͘ KŶĞ ŶĞĞĚƐ ƚŽ ůĞĂƌŶ ĨƌŽŵ ƚŚĞ ƉĂƐƚ ĂŶĚ ĂƉƉůǇ ďĞƐƚ ƉƌĂĐƟĐĞƐ ƚŽ ĞŶŚĂŶĐĞ ďƵƐŝŶĞƐƐ ƉƌŽƐƉĞĐƚƐ ĂŶĚ ŵĂŬĞ ŽƵƌ ƉƌŽĚƵĐƚƐ ŵŽƌĞ ƐĂůĞĂďůĞ͘ / ĂůǁĂǇƐ ƚĞůů ŵǇ ĐŽůůĞĂŐƵĞƐ ƚŚĂƚ ƉƌŽĮƚ ĐĂŶ͛ƚ ĐŽŵĞ ĨƌŽŵ ŝŶĐƌĞĂƐŝŶŐ ƚŚĞ ƉƌŝĐĞ͕ ŝƚ ǁŝůů ŽŶůǇ ĐŽŵĞ ĨƌŽŵ ĐŽŶƚƌŽůůŝŶŐ ƐƵƉƉůǇ ĐŚĂŝŶ͕ ŝŵƉƌŽǀŝŶŐ ǇŽƵƌ ƐƵƉƉůǇ ĐŚĂŝŶ ŝŶ ƚĞƌŵƐ ŽĨ ƌĞĚƵĐŝŶŐ ƟŵĞ͕ ĨĂƐƚĞƌ ƚƵƌŶĂƌŽƵŶĚ ĂŶĚ ĐŽŶƚƌŽůůŝŶŐ ĐŽƐƚ ĂƐ ǁĞůů ĂƐ ďǇ ŝŵƉƌŽǀŝŶŐ ĚĞůŝǀĞƌǇ ƚŽ ǇŽƵƌ ĐƵƐƚŽŵĞƌƐ͘

Your future plans… tĞ ǁĂŶƚ ƚŽ ŝŶƚĞŐƌĂƚĞ ĨŽƌ '^d ĂŶĚ ƐĞƚ ƵƉ ŽƵƌ ĂĐƟǀŝƚǇ ĨŽƌ '^d͘ dŚĞƌĞ ǁŝůů ďĞ ŝŶƚĞŐƌĂƟŽŶ ŽĨ ŶĞƚǁŽƌŬƐ ŐŽŝŶŐ ĂŚĞĂĚ͘ tĞ ǁŝůů ďĞ ŝŶǀĞƐƟŶŐ ŝŶ ǁĂƌĞŚŽƵƐŝŶŐ ĂŶĚ ƉƌŝŵĂƌǇ Θ ƐĞĐŽŶĚĂƌǇ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ŝŶ ƚŚĞ ŶĞĂƌ ĨƵƚƵƌĞ͘

With close to 35 years of experience in supply chain, KK Kaul's expertise lies in procurement, production, export & import, commercial and tax, demand & production planning, freight forwarding, etc. He has been with LG for the past 20 years and has played a crucial part in building a seamless supply chain network at LG.

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02/05/2017 11:56:54 AM

RECAP

Trending in India Making driving comfortable for truckers

Ŷ Ă ƌĞƉŽƌƚ͕ ƚƌƵĐŬƐ ǁĞƌĞ ĨŽƵŶĚ ƚŽ ďĞ ƌĞƐƉŽŶƐŝďůĞ ĨŽƌ ϭϭ͘ϱй ǁŚŝůĞ ďƵƐĞƐ ǁĞƌĞ ŝŶǀŽůǀĞĚ ŝŶ ϭϬ͕ϳϰϬ ŽĨ ƚŚĞ ϭ͘ϰ ůĂŬŚ ƌŽĂĚ ĚĞĂƚŚƐ ŝŶ ϮϬϭϱ͘ KǀĞƌŚĞĂƟŶŐ ĂŶĚ ŽǀĞƌĐŚŝůůŝŶŐ ǁĞƌĞ ƚŚĞ ŵĂŝŶ ƌĞĂƐŽŶƐ ĨŽƌ ĚĞĐƌĞĂƐĞ ŝŶ ĂůĞƌƚŶĞƐƐ ĂŶĚ ĞĸĐŝĞŶĐǇ ůĞǀĞůƐ ŽĨ ƚƌƵĐŬ ĚƌŝǀĞƌƐ ĐĂƵƐŝŶŐ ĂĐĐŝĚĞŶƚ͘ &ŝƌƐƚ ƟŵĞ ŝŶ /ŶĚŝĂ͕ Ă ŶĞǁ ƚĞĐŚŶŽůŽŐǇ ŚĂƐ ďĞĞŶ ŝŶƚƌŽĚƵĐĞĚ ĨŽƌ ŵĂŬŝŶŐ ĚƌŝǀŝŶŐ ŽĨ ŚĞĂǀǇ ǀĞŚŝĐůĞƐ ĐŽŵĨŽƌƚĂďůĞ͘ ŶĞǁůǇ ŝŶƚƌŽĚƵĐĞĚ ƚĞĐŚŶŽůŽŐǇ ĨŽƌ ĚƌŝǀĞƌƐ ͚dŚĞƌŵĂ ŽŽů ŽŵĨŽƌƚ ^ĞĂƚ͛ ƉƌŽǀŝĚĞƐ ƉƌŽŵŝƐŝŶŐ ƐŽůƵƟŽŶƐ ƚŽ ƚŚĞ ŽǀĞƌŚĞĂƟŶŐ ĂŶĚ ŽǀĞƌĐŚŝůůŝŶŐ ƉƌŽďůĞŵ͘ dŚŝƐ ŶĞǁ ĚĞǀŝĐĞ ũŽŝŶƚůǇ ĚĞǀĞůŽƉĞĚ ĂŶĚ ƉĂƚĞŶƚĞĚ ďǇ 'ĞŶĞƌĂů DŽƚŽƌƐ h^ ĂŶĚ ŚĂŵĂ /ŶŶŽǀĂƟŽŶƐ͕ ŝƐ ĂŶ ĂīŽƌĚĂďůĞ ƐĞĂƚ ƚŚĂƚ ĐĂŶ ŬĞĞƉ ƚŚĞ ĚƌŝǀĞƌ Ăƚ ĚĞƐŝƌĞĚ ƚĞŵƉĞƌĂƚƵƌĞƐ ĨŽƌ ĐŽŵĨŽƌƚ ĂŶĚ ĞĸĐŝĞŶĐǇ ďĞƚǁĞĞŶ ϭϰΣ ĂŶĚ ϱϬΣ ͘ /ƚ ƌƵŶƐ ŽŶ ƚŚĞ ǀĞŚŝĐůĞ͛Ɛ ďĂƩĞƌǇ ƚĂŬŝŶŐ ŽŶůǇ ϰϬ t ĂŶĚ ŚĂƐ ŶĞŐůŝŐŝďůĞ ĞīĞĐƚ ŽŶ ŵŝůĞĂŐĞ͕ ƐĂŝĚ <ƌĂŶƚŚŝ <ŝƌĂŶ sŝƐƚĂŬƵůĂ͕ &ŽƵŶĚĞƌ Θ K͕ ŚĂŵĂ /ŶŶŽǀĂƟŽŶƐ͘ KŶ ĂŶ ĂǀĞƌĂŐĞ͕ Ă ƚƌƵĐŬ ĚƌŝǀĞƌ ƚƌĂǀĞůƐ ĂƌŽƵŶĚ ϯϬϬ ŬŵͬĚĂǇ͘ tŚĞŶ ƚŚĞ ĐůŝŵĂƟĐ ĐŽŶĚŝƟŽŶƐ ĂƌĞ ŶŽƚ ĨĂǀŽƌĂďůĞ͕ ƚŚĞ ďŽĚǇ ƌĞĂĐƚƐ ŶĞŐĂƟǀĞůǇ͘ /ƚ ŝŵƉĂĐƚƐ ƚŚĞ

ƉƐǇĐŚŽůŽŐŝĐĂů ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ĚƌŝǀĞƌ ĂŶĚ ƉƌŽĚƵĐƟǀŝƚǇ͘ dŚĞƌŵĂ ŽŽů ŽŵĨŽƌƚ ^ĞĂƚ ƉƌŽǀŝĚĞƐ ĐŽŵĨŽƌƚ ƚŽ ƚŚĞ ĚƌŝǀĞƌ ǁŚŝĐŚ ůĞĂĚƐ ƚŽ ŝŵƉƌŽǀĞĚ ĞĸĐŝĞŶĐǇ͕ ŝŶĐƌĞĂƐĞĚ ĚƌŝǀĞƌ ĂůĞƌƚŶĞƐƐ͕ ůĞƐƐ ĨĂƟŐƵĞ ĂŶĚ ĚƌŝǀĞƌ ƌĞƚĞŶƟŽŶ͘ ŽŶƐŝĚĞƌŝŶŐ ƚŚĞ ůĂƌŐĞ ŶƵŵďĞƌ ŽĨ ƌŽĂĚ ĂĐĐŝĚĞŶƚƐ ŝŶǀŽůǀŝŶŐ ƚƌƵĐŬƐ͕ ƚŚĞ 'ŽǀĞƌŶŵĞŶƚ ŽĨ /ŶĚŝĂ ŝƐ ŵƵůůŝŶŐ ŽǀĞƌ ƐĞǀĞƌĂů ƐƚƌĂƚĞŐŝĞƐ ƚŽ ŝŶĐƌĞĂƐĞ ĚƌŝǀĞƌ ĐŽŵĨŽƌƚ͘ /ƚ ŝƐ ĐŽŶƐŝĚĞƌŝŶŐ ĂŵĞŶĚŝŶŐ ƚŚĞ DŽƚŽƌ sĞŚŝĐůĞ Đƚ ƚŽ ŵĂŬĞ ŝƚ ŵĂŶĚĂƚŽƌǇ ĨŽƌ ŵĂŶƵĨĂĐƚƵƌĞƌƐ ƚŽ Įƚ Ɛ ŝŶƚŽ ƚŚĞ ĚƌŝǀĞƌ͛Ɛ ĐĂďŝŶ ŽĨ Ăůů ŶĞǁ ƚƌƵĐŬƐ ƐŽůĚ ĨƌŽŵ Ɖƌŝů ϭ͕ ϮϬϭϳ͘ :ŝƚĞƐŚ ŚŚĞĚĂ͕ KǁŶĞƌ͕ ŚŚĞĚĂ ĂƌŐŽ ĂƌƌŝĞƌ͕ ƐĂǇƐ͕ ͞ ǁŝůů ŶŽƚ ďĞ ĐŽƐƚ ĞīĞĐƟǀĞ ĨŽƌ ƚŚĞ ƚƌƵĐŬ ƚƌĂŶƐƉŽƌƚĞƌ͘ Ɛ ƚŚĞ ŵŝůĞĂŐĞ ǁŝůů ďĞ ŝŵƉĂĐƚĞĚ ďǇ ŽǀĞƌ ϭϬй͕ ƚŚĞƌĞďǇ ƌĞƐƵůƟŶŐ ŝŶ ŝŶĐƌĞĂƐĞ ŝŶ ĨƌĞŝŐŚƚ͘ ůƐŽ͕ ŝŶ ŵĂŶǇ ĐĂƐĞƐ͕ ĐŽƐƚ ƐĂǀŝŶŐƐ ŝŶ ŵŝůĞĂŐĞ ŐŽ ƚŽ ƚŚĞ ĚƌŝǀĞƌ ƐŽ ĞǀĞŶ ŝĨ ǁĞ ŚĂǀĞ ŝŶ ƚŚĞ ĚƌŝǀĞƌ ĐĂďŝŶ͕ ƚŚĞǇ ǁŽƵůĚŶ͛ƚ ƐǁŝƚĐŚ ŝƚ ŽŶ ĂŶĚ ƚŚĞƌĞďǇ ǁŽƵůĚ ĚĞĨĞĂƚ ƚŚĞ ǁŚŽůĞ ŽďũĞĐƟǀĞ ŽĨ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ͘͟ /Ŷ ƐƵĐŚ ĐŽŶĚŝƟŽŶ ͚dŚĞƌŵĂ ŽŽů ŽŵĨŽƌƚ ^ĞĂƚ͛ ĐĂŶ ŚĞůƉ ƉƌŽǀŝĚĞ ƚŚĞ ƉƌŽŵŝƐŝŶŐ ƐŽůƵƟŽŶ͘

Apple’s dedicated Distribution Centre for India

ƉƉůĞ ǁŝůů ŵŽǀĞ ƚŽ Ă ĚĞĚŝĐĂƚĞĚ ĚŝƐƚƌŝďƵƟŽŶ ĐĞŶƚƌĞ ĨŽƌ ŝƚƐ ƉƌŽĚƵĐƚƐ ŝŶ /ŶĚŝĂ ĨŽƌ ƚŚĞ ĮƌƐƚ ƟŵĞ͕ ĐŽŶƐŽůŝĚĂƟŶŐ ŝƚƐ ůŽŐŝƐƟĐƐ ŽƉĞƌĂƟŽŶƐ ƚŽ ĞŶƐƵƌĞ ĐŽŵŵŽŶ ƉƌŝĐŝŶŐ ĨŽƌ ŽŋŝŶĞ Θ ŽŶůŝŶĞ ƐĂůĞƐ ĂŶĚ ĂĐƋƵŝƌŝŶŐ ŐƌĞĂƚĞƌ ĐŽŶƚƌŽů ŽǀĞƌ ƚŚĞ ƐƵƉƉůǇ ĐŚĂŝŶ͘ ƉƉůĞ͛Ɛ ŐůŽďĂů ůŽŐŝƐƟĐƐ ƉĂƌƚŶĞƌ ^ĐŚĞŶŬĞƌ ǁŝůů ŽǁŶ ĂŶĚ ŽƉĞƌĂƚĞ͕ ǁŚŝĐŚ ǁŝůů ĐŽŵĞ ƵƉ Ăƚ ŚŝǁĂŶĚŝ ŶĞĂƌ DƵŵďĂŝ͘ dŚŝƐ ͕ ǁŚŝĐŚ ǁŝůů ŚĞůƉ ĞŶƐƵƌĞ ƚŚĂƚ ƉƉůĞ ƉƌŽĚƵĐƚƐ ĚŽ ŶŽƚ ŐĞƚ ƐŽůĚ ŽƵƚ Ăƚ ƚŚĞ ƌĞƚĂŝů ůĞǀĞů͕ ĂƐ ŝƚ ŚĂƉƉĞŶĞĚ ĂŌĞƌ ƚŚĞ ůĂƵŶĐŚ ŽĨ ƚŚĞ ŝWŚŽŶĞ

ϳ ĂŶĚ ϳ WůƵƐ ŝŶ KĐƚŽďĞƌ͘ ƵƌƌĞŶƚůǇ͕ ŝWŚŽŶĞƐ͕ ŝWĂĚƐ ĂŶĚ DĂĐ ĐŽŵƉƵƚĞƌƐ ĂƌĞ ďƌŽƵŐŚƚ ŝŶƚŽ /ŶĚŝĂ ƚŚƌŽƵŐŚ ŚĞŶŶĂŝ͕ ĞŶŐĂůƵƌƵ͕ DƵŵďĂŝ͕ ŚĂŶĚŝŐĂƌŚ͕ EĞǁ ĞůŚŝ ĂŶĚ ,ǇĚĞƌĂďĂĚ ʹ ǁŚĞƌĞ ǀĂůƵĞͲ ĂĚĚĞĚ ƚĂǆ ƌĂƚĞƐ ǀĂƌǇ ʹ ĂŶĚ ƚƌĂŶƐĨĞƌƌĞĚ ƚŽ ĚŝƐƚƌŝďƵƚŽƌƐ ĨƌŽŵ ƚŚĞ ĂŝƌƉŽƌƚ ŝƚƐĞůĨ͘ KŶůŝŶĞ ƐĞůůĞƌƐ ŽŌĞŶ ƐŽƵƌĐĞ ƚŚĞ ĚĞǀŝĐĞƐ ĨƌŽŵ ůŽǁͲ s d ŵĂƌŬĞƚƐ͕ ŐĂŝŶŝŶŐ Ă ƉƌŝĐĞ ĂĚǀĂŶƚĂŐĞ ŽǀĞƌ ƚŚĞŝƌ ŽŋŝŶĞ ƌŝǀĂůƐ͘ ͞dŚĞ ĚŝƐƚƌŝďƵƟŽŶ ĐĞŶƚƌĞ ǁŝůů ĂůůŽǁ ƉƉůĞ ƚŽ ƐƚŽĐŬ ŝƚƐ ƉƌŽĚƵĐƚƐ ĂĚĞƋƵĂƚĞůǇ͕ ǁŝůů ĞĂƐĞ ŽƉĞƌĂƟŽŶƐ ĂŶĚ ƐƚƌĞĂŵůŝŶĞ ŝƚƐ

ůŽŐŝƐƟĐƐ ĂŶĚ ƐƵƉƉůǇ ĐŚĂŝŶƐ͘ /ƚ ǁŝůů ĂůƐŽ ŚĞůƉ ŝŶ ŵĂŝŶƚĂŝŶŝŶŐ ƵŶŝĨŽƌŵ ƉƌŝĐĞ ĨŽƌ ŝƚƐ ƉƌŽĚƵĐƚƐ͕ ǁŚŝĐŚ ǁŝůů ďĞĐŽŵĞ ŵƵĐŚ ĞĂƐŝĞƌ ƵŶĚĞƌ ƚŚĞ '^d͕͟ ƐĂŝĚ ŽŶĞ ŽĨ ƚŚĞ ĞǆĞĐƵƟǀĞƐ͘ ƉƉůĞ ŝƐ ĞǆƉĂŶĚŝŶŐ ŝŶ /ŶĚŝĂ͕ ǁŝĚĞŶŝŶŐ ĚŝƐƚƌŝďƵƟŽŶ ƚŽ ƚŚĞ ƐŵĂůůĞƌ ĐŝƟĞƐ ĂŶĚ ǁŽƌŬŝŶŐ ǁŝƚŚ ĂƉƉůŝĐĂƟŽŶ ĚĞǀĞůŽƉĞƌƐ͘ dŚĞ ĐŽŵƉĂŶǇ ǁĂƐ ƚŚĞ ĐŽƵŶƚƌǇ͛Ɛ ƐĞĐŽŶĚͲ ůĂƌŐĞƐƚ ƐŵĂƌƚƉŚŽŶĞ ŵĂŬĞƌ ďǇ ƌĞǀĞŶƵĞ ŝŶ ϮϬϭϱͲϭϲ͕ ƉŝƉƉŝŶŐ ůŽĐĂů ƌŝǀĂů DŝĐƌŽŵĂǆ /ŶĨŽƌŵĂƟĐƐ ĂŌĞƌ ƐĂůĞƐ ŝŶĐƌĞĂƐĞĚ ϱϰй ƚŽ ZƐ ϵ͕ϵϵϳ ĐƌŽƌĞ͘

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ϯϴ | CELERITY • May 2017

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