INTERVIEW
Happiness in
EVERY BITE
“As a responsible business, delivering the highest quality products and exceptional service, pladis’ products have the potential to reach more than 4 billion people across the world. pladis people are passionate about collaboration and creation, using consumer insights and trends to fulfil its promise; ‘to bring happiness to the world with every bite’. This, combined with rapid speed to market, enables the company to bring its products from idea to on-shelf quickly, so they are available for consumers all over the world,” shares Mr. Anil K Mishra, National Logistics Head – South Asia, pladis Global, during an exclusive interaction…
Kindly share with us pladis Global’s journey in the India market. UB is a leading international baked snack business, part of pladis, which combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie’s and Ulker brand. Our company was established in India in March 2009 as United Biscuits. In June 2016, United Biscuits became a part of pladis Global having three iconic brands under one umbrella – McVitie’s, Godiva and Ulker. pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of its 16,000-strong global workforce spans 25 factories in 11 countries, and is founded on collaboration, agility, and resilience. We believe all foods can be enjoyed in moderation as part of a healthy diet, including our snacks. We’re committed to providing our consumers with the right information to help them understand how our products can be part of a healthy and balanced lifestyle.
How do you plan to take on your contemporaries with your product offerings? Our unique selling proposition is our constant focus on producing healthy
10 CELERITY March - April 2022
products through continuous innovation, with a customer first approach. Besides, we place immense thrust on our maintaining agile distribution system, a strong pan-India network, constant customers’ feedback and priority action, regular market visit by all departments apart from sales team to know your customer, know your business & take positive action. Our aim is to adhere to zero defect policy and relentlessly raise the standard of our offerings. We lay immense thrust on bonding and aligning within internal and external stakeholders, omnichannel ordering pattern, e-commerce. Our incredible social network helps us keep a constant connect with our consumers.
How do you differentiate Indian market vis-à-vis global markets? What are the challenges in operating in India? Indian market is quite dynamic and diverse. The key to Indian market is the adaptability to changes and quick response time, which scores an edge against other global markets. India is highly competitive market and can compete with any country of the world. We are growing much faster than any other economy in the world, but it does
Anil K Mishra CLTD is an astute professional and IIM Calcutta and BHU alumni with nearly 20+ years’ experience of continued career progression accompanied by key accomplishments in the areas of SCM logistics. He has sound domain expertise in SCM, Logistics, Procurement, S&OP, Demand Planning & Forecasting, Inventory management, 3PL, Export, Import vendor development, etc. He has exposure to multiple business verticals including FMCG, consumer durables, electronics, power solutions, retail, IT & Hi-Tech, automotive, service etc.
not really reflect our real potential, which is helping us grow amidst several adversities. There are global challenges and one of the lessons for India to learn, therefore, is to build such firewalls around its own economy that the impact of these global developments can be minimized. Most global industry leaders
