3. Best practices for fashion e-commerce and marketplace strategies

Fashion e-commerce is very different from standard e-commerce. It requires an inspirational mood that takes the customer on a visual journey. Imagery is a powerful concept in online fashion and has the power to heavily influence purchasing decisions.

Online fashion retail is also highly competitive. The companies that succeed are those that understand the needs of their target market. Shopping fashion online is a personal experience that allows the consumer to shop 24/7, whenever it suits them.

A survey conducted by McKinsey states that 32% of fashion retailers interviewed see digital fashion as an opportunity for growth.