Other ways to boost marketplace sales

These ideas may seem obvious, but they are all critical to the total package offered in an online fashion marketplace. Focusing on the wants and needs of potential customers and understanding their behaviour is the best way to drive sales.

Use quality photographs and lifestyle scenarios –create the dream

Give detailed product descriptions – if a product is made from organic cotton or comes in an XS size tell the customer

Add reviews and ratings – these indicate the item has been purchased by a real person

Create a sustainable sales page where customers can return used goods they’ve purchased from you that are still in good condition

Capture customer data and use personal email marketing to build loyalty and engage

Promotions such as discounts, seasonal offers, Black Friday, Cyber Monday etc. will all bring in more sales (tell your loyal customers about these first and offer extra price reductions)