User-generated content (UGC) for fashion marketplaces

User generated content is the art of getting people to like, share and follow brands with content produced by anyone. It prompts users to take their own ‘real’ photos and post them on their own social media. This encourages reviews and comments leading to brand exposure. For example, if a Lacoste subscriber posts a photo of themselves wearing a Croc polo on the tennis court the brand has a major (free) advertisement. Not only do brands on marketplaces want people to watch their videos and view their posts, but they also need likes to boost interest. Reposting on social media channels is a powerful way to create interest in fashion marketplaces.