Tea Celeste s2951234
research Typography
Symbolism
The brand personality would be one with history; a strong draw on India and the nation, what people respond to what elders respect and generations to come shall follow respectfully. The brand holds true to cultural intent with a modern twist with colourful packaging and conserved logo in a bold type. This allows for alterations in colour and size maintaining legibility at the same time.
The logo chosen carries a similar style that of Bengali, Hindi, Punjabi and Marathi. Four out of the ten various Indian languages have comparable characteristics of a line along the top of the words. This crosses into the ascender line as well as the curve shape in the letters.
Target Customers ‘In Tea Ah‘ is cattering alot of the branding and advertising to the local Indian. Also branching out to vistors of the country. The design are rich in a burst in vibrant colour and cultural refeference it is sure to connect with people in India.
Style A modern twist crossing inspiration of numerous Indian languages to the English language required research to play with forms, small details and legibility for many. The style is very unique a mixture of various text characters from serifs at the x-height to ligatures joining the letters which are closest. The connection creates a sense of intimacy and relation with the letters.
logo Tone The tone of the logo is based on Indian culture drawing strong stems with a complimenting balance counters to add the feeling of stability of the letters representing the heritage of India ethnicity.
Relationship The brand personality will be rich in the equality of materials to colours on the packaging. The value of the business is to ensure all products succeed past the
standards and ensure the happiness of every customer. The business strives to be a household product for all ages and demographics wanting to connect with the Indian nations and victors. Logo Variations “In Tea Ah�
details Materials The most suitable materials used would be 100% recycled card which would be the finest quality at 150gsm, this will ensure it is hard enough to keep contents protected yet thin enough to be recycled after its use to biodegradable. As a designer it is even important to understand the impact of your designs from visual to physical form.
Flavours The three choosen tea flavours are vey popular and well known. Tea flavours pepper, cardamom and mint.
nets 2D Net of Tea Packaging
2cm
12cm 2cm
1.5cm
2cm
18cm
9cm
14cm
12cm
14cm
4.5cm
Not True to Scale (Tea Packaging)
Not True to Scale (Inside Tea Packaging sachet)
packaging