FINAL-t design Celeste s2951234
research Typography The brand personality would be one with history; a strong draw on India and the nation, what people respond to what elders respect and generations to come shall follow respectfully. The brand holds true to cultural intent with a modern twist with colourful packaging and conserved logo in a bold type. This allows for alterations in colour and size maintaining legibility at the same time.
Symbolism The logo chosen carries a similar style that of Bengali, Hindi, Punjabi and Marathi. Four out of the ten various Indian languages have comparable characteristics of a line along the top of the words. This crosses into the ascender line as well as the
curve shape in the letters.
Target Customers ‘In Tea Ah‘ is cattering alot of the branding and advertising to the local Indian. Also branching out to vistors of the country. The design are rich in a burst in vibrant colour and cultural refeference it is sure to connect with people in India.
Style A modern twist crossing inspiration of numerous Indian languages to the English language required research to play with forms, small details and legibility for many. The style is very unique a mixture of various text characters from serifs at the x-height to ligatures joining the letters which are closest. The connection creates a sense of intimacy and relation with the letters.
logo Tone The tone of the logo is based on Indian culture drawing strong stems with a complimenting balance counters to add the feeling of stability of the letters representing the heritage of India ethnicity.
Relationship The brand personality will be rich in the equality of materials to colours on the packaging. The value of the business is to ensure all products succeed past the
standards and ensure the happiness of every customer. The business strives to be a household product for all ages and demographics wanting to connect with the Indian nations and victors. Logo Variations “In Tea Ah�
LOGO CONCEPTS
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In Tea Ah INC.
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In Tea Ah INC.
the logo Name Logo Variation
EST.
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In Tea Ah INC.
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In Tea Ah INC.
Decorative Logo Variation
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In Tea Ah INC.
EST.
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In Tea Ah INC.
Basic Logo Variation
details Materials The most suitable materials used would be 100% recycled card which would be the finest quality at 150gsm, this will ensure it is hard enough to keep contents protected yet thin enough to be recycled after its use to biodegradable. As a designer it is even important to understand the impact of your designs from visual to physical form.
Flavours The three choosen tea flavours are vey popular and well known. Tea flavours pepper, cardamom and mint.
pROCESS 1. Choose 3 Native Indian animals (Cow, Tiger and Elephant). The Cow is respected, as a sacred animal believed to be a symbol of the earth because it gives so much yet asks nothing in return. This is a great pair with cardamom tea calming, relaxing and wholesome. The Tiger is respected for its strength and grace, as well as its power. Because of these traits pepper tea fits well. The Elephant is a calm and peaceful creature there has even been representations in stone and paintings are ubiquitous. Because of the characteristics of the elephant the refreshing and relaxing mint flavour tea is most suitable.
2. Sketch the animals head lightly and clearly. 3. Draw small icons of triangles, circules, stars and swirls within half the original animal sketch. 4. Scan and outline in Illustrator using the pen tool. 5. Add effective backgroud tones and use sharp colours.
P E T
S
P E T
S Y B
Original Sketches
Original Illustrations
Digtial Versions
MILD
sTRONG
Tiger STRONG-Pepper tea
sTRONG
Cow MILD-Cardamom tea
MILD
Elephant LIGHT-Mint tea
LIGHT
nets 1CM
TOP
FRONT
SIDE
BACK
FRONT
SIDE
6CM 9CM BOTTOM 9CM
14CM
EST.
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In Tea Ah inc.
INGREDIENTS: Organic Cardamom Tea. STORAGE INSTRUCTIONS: To retain freshness store in an airtight container in a cool, dry place after opening. Blended and Packed in India.
Y ALL NIC ORGA N & GROW VATED CULTI
DIRECTIONS FOR USE: CUPS Place tea bag in a cup & pour in freshly boiled water. Allow tea to infuse for 2-5minutes or according to taste. POTS Place one tea bag per person into a preheated teapot and fill with boiling water. Allow tea to infuse for 2-5 minutes or according to taste.
MILD
75g 12Bags
MILD
Best Before 16/07/16
EST.
1851
In Tea Ah inc.
INGREDIENTS: Organic Green Tea. STORAGE INSTRUCTIONS: To retain freshness store in an airtight container in a cool, dry place after opening. Blended and Packed in India.
ALLY NIC ORGA N & GROW VATED CULTI
DIRECTIONS FOR USE: CUPS Place tea bag in a cup & pour in freshly boiled water. Allow tea to infuse for 2-5minutes or according to taste. POTS Place one tea bag per person into a preheated teapot and fill with boiling water. Allow tea to infuse for 2-5 minutes or according to taste.
75g
LIGHT
12Bags Best Before 16/07/16
LIGHT
EST.
1851
In Tea Ah inc.
INGREDIENTS: Organic Pepper Tea. STORAGE INSTRUCTIONS: To retain freshness store in an airtight container in a cool, dry place after opening. Blended and Packed in India.
Y ALL NIC ORGA N & GROW VATED CULTI
DIRECTIONS FOR USE: CUPS Place tea bag in a cup & pour in freshly boiled water. Allow tea to infuse for 2-5minutes or according to taste. POTS Place one tea bag per person into a preheated teapot and ďŹ ll with boiling water. Allow tea to infuse for 2-5 minutes or according to taste.
75g
sTRONG
12Bags Best Before 16/07/16
EST.
1851
EST.
1851
EST.
1851
In Tea Ah inc. In Tea Ah inc.
In Tea Ah inc. EST.
1851
In Tea Ah inc.
In Tea Ah inc. In Tea Ah inc.
EST.
1851
EST.
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sTRONG
mock ups
mock ups
Special Edition Jar Loose Tea Leafs
pROMOS Promotional In Tea Ah Traveling Flask
Promotional In Tea Ah Office/ home Mug
tHANK YOU.