Fashion Advertisement Campaign Jacob
Bern.
Celeste
FASM
210:
Digital
Oscar
Betancur
Miller.
Jenna
Presentation Spring
Visage. Techniques
Quarter
‘18
Jacob
Bern
.
Celeste
Miller
.
Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Jacob
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Celeste Miller . Jenna Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
Brand research Mood Boards Target Market FPOs Talent/Models Shooting Editing Refined Drafts Final Ads Process Book Presentation
4.11
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. Jenna Visage
Brand and Market Research.
Miller
Target Market: Fashion-conscious, fashion-forward young women who don’t take themselves too seriously. Goddard’s customer likes color, whimsicality and attention. She has a personal, emotional connection to fashion. Upper-class, wealthy, special occasion with some casual items too.
Celeste
Goals: To evoke a tangible “bad ass” associated with the brand, emphasize the punk vixen side of her frilly dresses.
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About: Goddard was born in 1988 in London, UK. Currently based in Ladbroke Grove, she graduated from Central St Martins in 2012 with a BA in Fashion Knitwear and also a MA in Fashion Knitwear at Central St Martins in 2014. 2016, won British Emerging Talent Award and in 2017 was a LVMH Prize finalist. Stockists include Dover Street Market, Trading Museum Comme de Garcons, Brown, and Club 21. Goddard is inspired by playfulness of little girls and messy elegance of sexy vixens. Nostalgia. Delicate. Clumsy. Party. Play.
Bern
Social Media: Instagram: 130K Followers Facebook: 1.4K Likes Twitter: 1,583 Followers
Jacob
Origin: London
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
Brand: Molly Goddard
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Bern . Celeste Miller . Jenna Visage
Concept.
YAY!
Jacob
On a lazy Friday, a young woman decides to play dress-up by herself. Coming off of a pre mid-life, life-crisis, she is free, cool, and undeniably girly in a wonderful way. Growing in her own self-love and appreciation, she celebrates being alone, confident, and awesome. All that is running through her mind is how to satisfy her immediate cravings all at once, and the word: “yay!”
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
Statement.
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Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Mood Board.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Inspiration. Hair.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Inspiration . Makeup.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Inspiration . Styling.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Inspiration . Posing.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Inspiration . Photograph Style.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Inspiration . Lighting Style.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Inspiration . Lighting Style.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Inspiration . Advertisement.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Format Sketching.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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FPOs.
Dress: 3:30 pm Photo: 4:30pm-6:30pm (latest)
Model: Skylar
BTS:
Jenna
Outfit change 5 minutes
Shot List.
Visage
Look 3: 5:50-6:20pm feat. all tutus, pink tutu included Silver jewelry Black platforms Powdered donuts
Jenna
Outfit change 10 minutes
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Look 2: 5:05-5:40pm feat. White tutus Tiara Pink heels with socks
Miller
Look 1: 4:30-5pm feat. Red tutus White sunglasses White tennis shoes Cheese puffs
Celeste
Location: Forsyth field (Daffin Park as backup) **in case of rain, shoot will be at Drayton Towers**
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Hair & Makeup: Jacob
Bern
Photographer: Augusto
Jacob
Time:
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
Date: Friday, April 20
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Celeste Miller . Jenna Visage
Meet the Team.
Skylar Guide
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Pedro Bacci
Bern
Who: Skylar Guide Major: FIbers Task: Model
Jacob
Who: Pedro Bacci Major: Fashion Design Task: Photo Assistant
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
Who: Augusto Silva Alliegro Major: Senior, Photography Task: Photographer
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Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Behind the Scenes.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Contact Sheets.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Advertisment 1.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Advertisment 2.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Advertisment 3.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Additional Advertisments.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Mockup.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Mockup.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Mockup.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Mockup.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Mockup.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Mockup.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Mockup.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Mockup.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
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Mockup.
Jacob
Bern
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Celeste
Miller
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Jenna
Visage
FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18
Thank you
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