Moncler Buying Plan: A/W 19

BUYING PLAN

F W 18 / 19

C ELES T E

M ILLER

.

C AR LO

PAR DO

.

A NDREA

PEN AL B A

.

MADIS ON

MCQU EENEY

BRAND OVERVIEW PART 1

COMPANY MISSION MONCLER IS AN ITALIAN APPAREL & LIFEST YLE MANUFACTURER FOUNDED IN 19 51 M O S T K N O W N F O R I T S DOWN JACKETS & SPORTSWEAR DELIVERING GARMENTS OF HIGH Q UA L I T Y A N D VA LU E TO A W I D E RANGE OF GLOBAL CONSUMERS

COMPANY VISION

“Moncler judges the value of its results also by how it achieved them, believing there can be no long-term growth without responsibility and respect. Whic h is why, a f ew years ago, t he Com pany st ar t ed t o Integrate sustainability issues into its business model and decisions�

SUSTAINABILIT Y

HISTORY 19 5 2 : M O N C L E R B E G I N S A S A N E X P E D I T I O N O U T F I T T E R

- PRODUCTS INCLUDED: SLEEPWEAR, TENTS, AND CAPES

19 5 5 : I N V E N T I O N O F T H E D O W N J A C K E T 19 6 8 : M O N C L E R S P O N S O R S T H E F R E N C H S K I T E A M I N T R O D U C I N G S K I 19 8 0 : C R E A T I V E D I R E C T O R C H A N T A L T H O M A S S M A K E S M O N C L E R F A S H I O N 2003: ACQUIRED BY REMO RUFFINI BEGINNING A NEW ERA OF MONCLER

WITH A FOCUS ON INNOVATION AND L AVISH DESIGN

HISTORY 2006: INTRODUCTION OF THE GAMME ROUGE COUTURE COLLECTION

- FIRST DESIGNED BY ALESSANDRA FRACCHENETTI

- THEN GIAMBASTTISTA VALLI

- THEN THOME BROWNE

2 015 : A F U L L S U S T A I N A B I L I T Y F O C U S A N D P L A N I S I N T R O D U C E D 2 018 : G A M M E R O U G E D I E S A N D T H E M O N C L E R G E N I U S C O L L A B O R AT I O N S

BEGIN WITH 8 NEW DESIGNERS

OWNERSHIP Remo Ruffini: Chairman and Chief Executive Officer - 3 , 619 E m p l o y e e s - HQ in Milan Italy - Public Corporation

PRODUCT CORE MENS, WOMENS,& CHILDREN’S SOLD IN HOUSE & WHOLESALE

PRODUCT FOCUS IS ON UPDATING CL ASSICAL ST YLES WITH COLORS AND IMPROVED FIT

PRODUCT SKI GRENOBLE SKI MENS & WOMENS SOLD IN HOUSE & WHOLESALE

PRODUCT FOCUS IS ON SLEEK FUNCTIONAL GARMENTS FOR WINTER SPORTS

PRODUCT FASHION MONCLER GENIUS MEN & WOMENS SOLD IN HOUSE & WHOLESALE

PRODUCT FOCUS IS ON DESIGN INNOVATION AND BOOSTING CLOUT AND COOL FACTOR IN FASHION

BRAND EXPERIENCE

Moncler does formal runway shows,pop up events, & presentations to showcase their products seasonally

SHOW

MARKETING “Looking forward, I believe that maintaining the brand’s perception would be key in the coming years in order to keep Moncler’s momentum in the market, with a strong digital focus. With Moncler Genius the action is taken one step further with a bold leap for ward, a vision of the future.”

- Remo Ruffini

Editorial content is dropped for every Genius collection monthly

IN STORE 19 s t o r e s i n t h e U S *Including 2 in Hawaii 167 s t o r e s G l o b a l l y

2 Moncler Genius pop-ups will o p e n i n To k y o & N e w Yo r k i n 2 018

Accounts for 8% of Moncler’s total revenue

ECOMME “Our direct e-commerce channel has grown 30 percent in the last two years.

We are very happy but aware that we can do more. We want to invest more” - Chief Corporate and Supply Officer Luciano Santel

WHOLESALE Wholesale Accounts

Moncler is shifting from a wholesale to retail based business - Using high performing wholesale locations to guide expansion

TARGET CLIENT SPORTY

MATURE LUXURY

STREETWEAR

“We will follow different strategies aimed at different generations, our aspiration would be to sell the same jacket to a skater and to his grandmother, as we aim to reach a wide consumer base.”

- Remo Ruffini

REVENUE

REVENUE C ATEGORIES

REVENUE LOC ATION

REVENUE CHANNELS

END. PART 1

MARKET OVERVIEW PART 2

C ELES T E

M ILLER

.

C AR LO

PAR DO

.

A NDREA

PEN AL B A

.

MADIS ON

MCQU EENEY

-TOTAL APPAREL SALES US: 390,000,000,000 - TOTAL OUTERWEAR SALES: 22,652,000,000

WOMENS OUTERWEAR

MARKET OVERVIEW

- MOST BRANDS OFFER OUTERWEAR - COMPANIES REPRESENTED ARE MAJOR PL AYERS IN OUTERWEAR INDUSTRY

PREMIUM OUTERWEAR “With retail equivalent sales more than double those of its nearest rival, Moncler is the undisputed leader in an attractive niche where high growth is supported by the luxury casualisation wave”

- TOTAL LUXURY OUTERWEAR SALES: 3,800,000,000 - LUXURY DOWN OUTERWEAR GREW 22%

X&Y

KEY COMPEDITORS

MOOSE KNUCKLES PROFILE SOCIAL

IN STORE

ECOMME

MOOSE KNUCKLES PRODUCT ICON

TREND

FASHION

MOOSE KNUCKLES PRODUCT $995

$ 1, 9 5 0

- FOX RUFF

- FOX RUFF

- DOWN FILL

- RABBIT SHELL - BRANDED TRIM

MOOSE KNUCKLES PRODUCT $2,950

$3,950

- SHEARLING

- FOX RUFF

- BRANDED TRIM

- TIE DYED

MOOSE KNUCKLES S/W STRENGTHS

WEAKNESSES

- CONSISTENT SOCIAL MEDIA

- CONTROVERSY OVER PAST

- CELEBRITY ENDORESMENTS

CAMPAIGNS

- GREY DUCK DOWN

- STRONG COUNTERFEITS

- WEAKER TREND PRODUCT

- THERMAL INSUL ATOR

CANADA GOOSE PROFILE SOCIAL

IN STORE

ECOMME

CANADA GOOSE PRODUCT CORE BOMBER

FASHION PARKA

COLLABS

CANADA GOOSE PRODUCT $995

$ 1, 3 5 0

- ICONIC STYLE

- BLACK LABEL

- ( - 10 )

- LIGHTWEIGHT

- COYOTE RUFF

- (-30 ) & BELOW

OC

OC

- COYOTE RUFF

CANADA GOOSE PRODUCT $ 1,15 0

$ 1, 3 5 0

- INCONIC STYLE

- URBAN STYLE

- ( - 10 )

- ( - 10 )

OC

- COYOTE RUFF

OC

CANADA GOOSE S/W STRENGTHS

WEAKNESSES

- FUNCTOINAL COMPEDITOR

- HIGH PRICE FOR SIMPLE

- SUPERIOR QUALITY

UTILITARIAN PRODUCT

- ETHICAL SOURCING

- DO NOT ACTIVELY KEEP UP

- CLEAR AESTHETIC

WITH TREND

- MADE IN CANADA

- LIMITED PRODUCTION

BALENCIAGA PROFILE SOCIAL

IN STORE

ECOMME

BALENCIAGA PRODUCT OUTERWEAR

STAPLES

BALENCIAGA PRODUCT $2,690

- PUFFER

$ 3 ,10 0

- OVERSIZED - NYLON

BALENCIAGA PRODUCT $3,700

$4,800

- FASHION PRINT

- SHEARLING

- SHORT PUFFER

- LONG JACKET

BALENCIAGA S/W STRENGTHS

WEAKNESSES

- BRAND IMAGE & HERITAGE

- FREQUENT DESIGNER SHIFT

- OWNED BY KERING

- ICONSISTENT LINE PLAN

- CREATIVE DIRECTOIN

- NO CORE OUTERWEAR

- ICONIC ADVERTISING

- LIMITED SIZING

- FASHION INNOVATOR

TREND OVERVIEW

90’S FABRIC ATION

OVERSIZED

M I XED M AT ERI ALS

TREND 1 - NYLON OUTERWEAR - MUTED NEONS

90’S FABRIC ATION

$2,250

$2,050

$ 1, 07 0

$ 1,15 0

$ 1, 7 0 0

TREND 2 - L ARGE SHAPE - BROAD SHOULDER

O9 0 V’ S EF ARB SR I IC AZT EI ODN

$3,565

$2,355

$ 1, 6 2 5

$5,985

$ 2 ,14 0

$2,050

TREND 3 - FUR & SHEARLING - MULTI-FABRIC

9M0I ’XSE DF AMB RA ITCEARTI IAOL NS

$ 10 , 6 8 5

$5,985

$2,450

$ 2 ,14 0

$ 1, 7 5 0

$ 1, 7 2 5

$ 1,10 0

END. PART 2

BUYING PLAN PART 3

STRENGTHS •BRAND RECOGNITION & HERTIAGE •CUSTOMER LOYALT Y & REAL ATIONS •SOCIAL MEDIA PRESENCE •HIGH PROFILE COLL ABORATIONS •SUSTAINABILIT Y & ANIMAL WELFARE •RELIABLE & HIGH QUALIT Y •DIVERSE BOUTIQUE LOC ATIONS •FOCUSED ON QUALIT Y CONTROL •BRAND TRANSPARENCY

•NO DISCOUNTS OR COUPONS •HIGH PRICE POINT •LOW STOCK •L ACK OF BRAND RECOGNITION IN THE US

WEAKNESSES

OPPORTUNITIES • CO N T I N U O U S LY I M P RO V E T E C H N O L O G Y •FULFILL NEED FOR LUXURY DOWN IN AMERICA •BUILD THE PLUS SIZE OFFERING •EXPAND SUSTAINABLE EFFORT S •BRAND BUILDING IN THE AMERICAS •EXPANDING THE PRODUCT C ATEGORIES

THREATS •COUNTERFEITING •GROWING COMPETITION •GLOBAL WARMING •GENERAL DECLINE IN LUXURY SALES •GOOSE DOWN IS A LIMITED RESOURCES

6 MONTH PLAN

ASSUMPTIONS LY S A L E S : 5 0 , 9 9 8 , 5 57 P L A N N E D G R O W T H : 14 % T H I S Y E A R S S A L E S : 5 8 ,13 8 , 3 5 5 RETAIL RECIEPTS: 65,405,649

Sheet1

PLANNED SALES FOR THE PERIOD

$58,138,355

% PLANNED INCREASE

14%

SALES (LAST YEAR)

$50,998,557

PLANNED EOM FOR THE PERIOD

$39,460,422

INITIAL MARKUP %

BUYING PLAN

80%

PLANNED REDUCTIONS %

5%

PLANNED REDUCTIONS $

$2,906,918

AVERAGE STOCK

15,904,993

TURN

3.66 JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

TOTAL

SALES DISTRIBUTION

10%

10%

20%

10%

22%

28%

STOCK-SALES RATIO

1.5

1.5

1.6

1.7

1.8

1.8

REDUCTIONS DISTRIBUTION

5%

5%

20%

10%

30%

30%

100%

PLANNED MONTHLY SALES

5,813,835

5,813,835

11,627,671

5,813,835

12,790,438

16,278,739

58,138,355

PLANNED MONTHLY BOM

8,720,753

8,720,753

18,604,273

9,883,520

23,022,788

29,301,731

PLANNED MONTHLY EOM

8,720,753

18,604,273

9,883,520

23,022,788

29,301,731

13,081,130

PLANNED MONTHLY REDUCTIONS

145,346

145,346

581,384

290,692

872,075

872,075

2,906,918

PLANNED PURCHASES AT RETAIL

5,959,181

15,842,702

3,488,301

19,243,795

19,941,456

930,214

65,405,649

PLANNED PURCHASES AT COST

1,191,836

3,168,540

697,660

3,848,759

3,988,291

186,043

13,081,130

100%

• A 14 % G R O W T H W A S E S T I M A T E D D U E T O :

BUYING PLAN

- THE COMPANY’S CURRENT GROW TH STRUCTURE

- THE LUXURY OUTERWEAR MARKET’S STEADY INCREASE

CALL OUTS

• A H I G H M A R K U P O F 8 0 % W A S E S T I M A T E D F R O M T H E 76 % M A R G I N •LOW REDUCTION RATE DUE TO L ACK OF DISCOUNTS AND SALES •3.66 TURN IS DEVELOPED IN RESPONSE TO CONSUMER PATTERNS

- H O L I DAY S H O P P I N G & B AC K T O S C H O O L

• DECREASE IN EOM BY DECEMBER DUE TO GROWING Q1 SALES

- OUTERWEAR STILL IN DEMAND BUT NEW PRODUCT MUST L AUNCH

ASSORTMENT PLAN

ICON

Sheet2

ICON

Budget

50%

$ 32,702,824

Category Long

% of Category 30%

% of Total 15%

% of Subcategory

Medium

5%

3%

Short

40%

20%

23% 22% 15% 12% 10% 6% 6% 6% 100%

Vest

25%

13%

40% 32% 15% 13% 100%

Budget $9,810,847 $2,256,495 $2,158,386 $1,471,627 $1,177,302 $981,085 $588,651 $588,651 $588,651 $1,635,141 $1,538,956 $13,081,130 $5,232,452 $4,185,962 $1,962,169 $1,700,547 $8,175,706 $7,694,782

Sales Plan

$29,069,177

Style

Colors

Retail

Units

Stores

Avg Depth

Avg Depth per Color

Suyen Khloe Flammette Moka Hermine Hermifur Tinuviel Aphrotiti

3 2 2 2 2 1 1 1

1295 2050 1350 1225 1695 2150 2175 2050

1742 1053 1090 961 579 274 271 287

17 17 17 17 17 17 17 17

102 62 64 57 34 16 16 17

34 31 32 28 17 16 16 17

Clio

1

1895

812

17

48

48

Betula Armoise Bady Tatie

1 1 3 1

1250 1850 1100 1995

4186 2263 1784 852

17 17 17 17

246 133 105 50

246 133 35 50

Ghany

5

575

13382

17

787

157

GHANY $575 BOUGHT IN 5 COLORWAYS •BLACK •BLUE

•BRICK RED

•BEIGE

•SEASONAL PANTONE

MAINLINE

Sheet2

MAINLINE Category Long

Budget % of Category 30%

25% % of Total 7.50%

$ 16,351,412 % of Subcategory

15% 13%

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

13%

$

13% 12% 10% 5% 3% 3% 3% 2% 2% 2% 2% 2%

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

20% 15% 15% 13% 12% 10% 5% 5% 5% Medium

12%

3.00% 16% 15% 15% 12% 12% 10% 10% 5% 5%

Short

Vest

Cape

40%

15.50%

2.50%

10.00%

3.88%

0.50%

43% 22% 20% 15% 100%

Budget 4,905,424 981,085 735,814 735,814 637,705 588,651 490,542 245,271 245,271 245,271 1,962,169 313,947 294,325 294,325 235,460 235,460 196,217 196,217 98,108 98,108 6,540,565 981,085 850,273

Units

Stores

Sales Plan Avg Depth

1,295 1,400 1,850 1,225 3,000 2,380 1,400 1,350 3,100

758 526 398 521 196 206 175 182 79

17 17 17 12 17 10 7 7 7

45 31 23 43 12 21 25 26 11

15 10 8 22 6 10 25 26 6

$ $ $ $ $ $ $ $ $

2,000 2,000 2,000 1,150 1,400 1,895 4,300 1,450 1,800

157 147 147 205 168 104 46 68 55

17 17 17 12 17 10 17 7 5

9 9 9 17 10 10 3 10 11

5 4 4 6 3 5 3 10 11

4 3

$ $

1,595 1,650

615 515

17 17

36 30

9 10

Effraie

3

$

1,800

472

17

28

9

Cer Cyclone Albatros Armoise Bady Tatie Paeonia Alouette Faisan Miriel Liriope Folque

3 4 3 3 3 1 1 1 1 1 1 1

$ $ $ $ $ $ $ $ $ $ $ $

1,700 985 1,150 1,850 1,100 1,995 1,625 1,250 1,195 975 1,695 1,950

500 797 569 177 178 98 121 105 109 134 77 67

17 17 17 5 5 5 5 5 5 5 5 5

29 47 33 35 36 20 24 21 22 27 15 13

10 12 11 12 12 20 24 21 22 27 15 13

Cheveche Gallinule Ghany Gallinule w/ Fur Hood

3 1 3 1

$ $ $ $

1,350 895 575 1,245

807 623 882 305

17 10 15 7

47 62 59 44

16 62 20 44

Cape

2

$

950

344

5

69

34

Style

Colors

Retail

Suyen Mouette Grue Mierelion Bartramifur Monticole Gelinotte Flamette Tadorne

3 3 3 2 2 2 1 1 2

$ $ $ $ $ $ $ $ $

Mesange Caille Oversize Effraie Oversize Serin Avocette Clio Crabier Goeland Nerium

2 2 2 3 3 2 1 1 1

Caille Badyfur

850,273 850,273 784,868 654,056 327,028 196,217 196,217 196,217 130,811 130,811 130,811 130,811 130,811 2,534,469 1,089,822 557,583 506,894 380,170 408,785 327,028

$

14,534,589 Avg Depth per Color

ALBATROS $ 1,15 0 AVG. DEPTH: 33 S T O R E S : 17

BADYFUR $ 1, 6 5 0 AVG. DEPTH: 30 $2,250

$2,050

S T O R E S : 17

CYCLONE $985 AVG. DEPTH: 47 S T O R E S : 17

CER $ 1, 7 0 0 AVG. DEPTH: 29 S T O R E S : 17

SUYEN $ 1, 6 5 0 AVG. DEPTH: 45 $2,250

$2,050

S T O R E S : 17

AVOCETTE $ 1, 4 0 0 A V G . D E P T H : 10 $ 1, 07 0

$ 1,15 0

S T O R E S : 17

CRABIER $4,300 AVG. DEPTH: 3 S T O R E S : 17

OVERSIZE EFFRAIE $2,000 AVG. DEPTH: 9 $2,250

$2,050

S T O R E S : 17

OVERSIZE CALLIE $2,000 AVG. DEPTH: 9 $ 1, 07 0

$ 1,15 0

S T O R E S : 17

GENIUS

Sheet2

GENIUS

Budget

25%

$ 16,351,412

Designer 2: Moncler 1952 September

% of Category 12%

% of Total 3%

4: Simone Rocha November

15%

5: Craig Green August

12%

6: Noir October

12%

1: J.W. Anderson September

15%

3: Matty Bovan December

12%

Budget $ 1,962,169 30% 10% 35% 25% $ 2,452,712 30% 20% 30% 20% $ 1,896,764 30% 10% 35% 25% $ 1,896,764 10% 20% 45% 25% $2,452,712 30% 20% 30% 20% $ 1,896,764 0% 20% 50% 30% $ 1,896,764 15% 20% 40% 25% $ 1,896,764 0% 20% 45% 25%

7: Gosha December

12%

8: Grenoble November

12%

4%

3%

3%

4%

3%

3%

3%

Sales Plan

$ 14,534,589

Units

Stores

Avg. Depth

2,800 2,450 1,700 1,450

210 80 404 338

8 8 8 8

26 10 50 42

$ $ $ $

3,000 2,300 2,500 2,100

245 213 294 234

10 10 10 10

25 21 29 23

2 1 3 2

$ $ $ $

2,000 1,800 1,600 1,500

285 105 415 316

8 8 8 8

36 13 52 40

Long Medium Short Vest

1 2 3 2

$ $ $ $

3,700 3,500 5,500 4,000

51 108 155 119

5 5 5 5

10 22 31 24

Long Medium Short Vest

4 3 5 3

$ $ $ $

3,000 2,200 2,000 1,600

245 223 368 307

10 10 10 10

25 22 37 31

Long Medium Short Vest

0 2 4 2

$ $ $

3,000 3,000 2,000

126 316 285

0 5 5 5

0 25 63 57

Long Medium Short Vest

1 2 3 2

$ $ $ $

2,200 2,000 2,000 1,500

129 190 379 316

5 5 5 5

26 38 76 63

Long Medium Short Vest

0 2 3 3

$ $ $

3,000 3,000 2,000

126 285 237

0 8 8 8

0 16 36 30

Style

Styles per Category

Avg. Retail

Long Medium Short Vest

2 3 4 3

$ $ $ $

Long Medium Short Vest

4 3 4 4

Long Medium Short Vest

JW ANDERSON

1952

MATTY BOVAN

SIMONE ROCHA

CRAIG GREEN

NOIR

GOSHA

GRENOBLE

SIMONE ROCHA.SIMONE ROCHA.SIMONE ROCHA.SIMONE ROCHA.SIMONE RO

J.W ANDERSON J.W ANDERSON.J.W ANDERSON.J.W ANDERSON.J.W ANDERSON.J.W ANDERSON. J.W ANDERSON. J.W ANDERSON

STORE ALLOC ATION •PRODUCT:

•PRODUCT:

ICON: HEAVY

ICON: ALL

MAINLINE: MOST

MAINLINE: ALL

GENIUS: SMALL

GENIUS: ALL

A V G S Q U A R E F T : 1, 5 0 0

VS.

AVG SQUARE FT: 4,O00

EXAMPLE STORES:

EXAMPLE STORES:

ATL ANTA

NYC

SEATTLE

CHICAGO

ASPEN

SMALL

L ARGE

NEW YORK

Bady Tatie

NYC STORE GENIUS Designer 2: Moncler 1952

MAINLINE

45% Style

Styles/C

Avg. Retail

Units

TOTAL

Long Medium Short Vest

2 3 4 3

2800 2450 1700 1450

76 29 146 122 373

212,800 71,050 248,200 176,900 708,950

Long Medium Short Vest

4 3 4 4

3000 2300 2500 2100

88 77 106 84 355

264,000 177,100 265,000 176,400 882,500

Long Medium Short Vest

2 1 3 2

2000 1800 1600 1500

103 38 150 114 405

206,000 68,400 240,000 171,000 685,400

Long Medium Short Vest

1 2 3 2

3700 3500 5500 4000

18 39 56 43 156

66600 136500 308000 172000 683100

Long Medium Short Vest

4 3 5 3

3000 2200 2000 1600

88 80 133 111 412

264,000 176,000 266,000 177,600 883,600

Long

0

Medium Short Vest

2 4 2

3000 3000 2000

46 114 103 263

138000 342000 206000 686000

Long Medium Short Vest

1 2 3 2

2200 2000 2000 1500

47 68 137 114 366

103400 136000 274000 171000 684400

Long

0

Medium Short Vest/Other

2 3 3

3000 3000 2000

46 103 86 235

138,000 309,000 172,000 619,000 5,899,369

Colors

Avg. Retail

Units

TOTAL

4: Simone Rocha

5: Craig Green

6: Noir

1: J.W. Anderson

3: Matty Bovan

7: Gosha

8: Grenoble

ICON

30%

Category Long

Style

3 1

1100 1995

188 90 956

25%

Long Suyen Mouette Grue Mierelion Bartramifur Monticole Gelinotte Flamette Tadorne

3 3 3 2 2 2 1 1 2

1295 1400 1850 1225 3000 2380 1400 1350 3100

152 105 80 104 39 41 35 36 16 608

196,840 147,000 148,000 127,400 117,000 97,580 49,000 48,600 49,600 981,020

Mesange Caille Oversize Effraie Oversize Serin Avocette Clio Crabier Goeland Nerium

2 2 2 3 3 2 1 1 1

2000 2000 2000 1150 1400 1895 4300 1450 1800

31 29 29 41 34 21 9 14 11 219

62,000 58,000 58,000 47,150 47,600 39,795 38,700 20,300 19,800 391,345

Medium

Short Caille Bodyfur Effraie Cer Cyclone Albatros Armoise Bady Tatie Paeonia Alouette Faisan Miriel Liriope Folque

4 3 3 3 4 3 3 3 1 1 1 1 1 1 1

1595 1650 1800 1700 985 1150 1850 1100 1995 1625 1250 1195 975 1695 1950

123 103 95 100 160 114 35 36 20 24 21 22 27 15 13 908

196185 169950 171000 170000 157,600 131,100 64,750 39,600 39,900 39,000 26,250 26,290 26,325 25,425 25,350 1,308,725

Cheveche Gallinule Ghany Gallinule w/ Fur Hood

3 1 3 1

1350 895 575 1245

162 125 177 61 525

218,700 111,875 101,775 75,945 508,295

Cape

2

950

86

81,700 3,271,085 13,103,367

Vest

Cape

BUDGET USED

Short Vest/Other

206,800 179,550 1,376,650 3,932,913

3 3

3000 2000

103 86 235

309,000 172,000 619,000 5,899,369

ICON

30%

Category Long

Style

Colors

Avg. Retail

Units

TOTAL

Suyen Khloe Flamette Moka Hermine Hermifur Tinuviel Aphrotiti

3 2 2 2 2 1 1 1

1295 2050 2050 1225 1695 2150 2175 2050

244 148 153 135 81 38 38 40 877

315,980 303,400 313650 165375 137295 81700 82650 82000 1,482,050

Clio

1

1895

104

197,080

Medium Short

MAINLINE Long

Betula

1

1250

440

550,000

Armoise Bady Tatie

1 3 1

1850 1100 1995

238 188 90 956

440,300 206,800 179,550 1,376,650 3,932,913

25%

B U D G E T : 13 ,10 3 , 3 6 7 Suyen Mouette Grue Mierelion Bartramifur Monticole Gelinotte Flamette Tadorne

3 3 3 2 2 2 1 1 2

1295 1400 1850 1225 3000 2380 1400 1350 3100

152 105 80 104 39 41 35 36 16 608

196,840 147,000 148,000 127,400 117,000 97,580 49,000 48,600 49,600 981,020

Mesange Caille Oversize Effraie Oversize Serin Avocette Clio Crabier Goeland Nerium

2 2 2 3 3 2 1 1 1

2000 2000 2000 1150 1400 1895 4300 1450 1800

31 29 29 41 34 21 9 14 11 219

62,000 58,000 58,000 47,150 47,600 39,795 38,700 20,300 19,800 391,345

Caille Bodyfur Effraie Cer Cyclone Albatros Armoise Bady Tatie Paeonia Alouette

4 3 3 3 4 3 3 3 1 1 1

1595 1650 1800 1700 985 1150 1850 1100 1995 1625 1250

123 103 95 100 160 114 35 36 20 24 21

196185 169950 171000 170000 157,600 131,100 64,750 39,600 39,900 39,000 26,250

Medium

Short

ATL ANTA

ATLNYC AST

ATLANTA STORE GENIUS Designer 2: Moncler 1952

25% Style

Styles/C

Avg. Retail

Units

TOTAL

Long Medium Short Vest

2 3 4 3

2800 2450 1700 1450 8400

20 20 30 25 95

56,000 49,000 51,000 36,250 192,250

4: Simone Rocha Long Medium Short Vest

4 3 4 4

3000 2300 2500 2100

35 25 40 30 130

105,000 57,500 100,000 63,000 325,500

Long Medium Short Vest

2 1 3 2

2000 1800 1600 1500

20 15 20 25 80

40,000 27,000 32,000 37,500 136,500

25 30 40 20 115

75,000 66,000 80,000 32,000 253,000

30 30 30 90 510

90,000 90,000 60,000 240,000 1,147,250

5: Craig Green

1: J.W. Anderson Long Medium Short Vest

4 3 5 3

3000 2200 2000 1600

8: Grenoble Long Medium Short Vest/Other

0 2 3 3

3000 3000 2000

ICON

55%

Category Long

Style

Colors

Avg. Retail

Units

TOTAL

Suyen Khloe Moka Tinuviel

3 2 2 1

1295 2050 1225 2175

40 30 30 40 140

51,800 61,500 36,750 87,000 237,050

Clio

1

1895

30

56,850

Betula

1

1250

30 340

37,500 331,400

Suyen Mouette Grue

3 3 3

1295 1400 1850

40 30 30

51,800 42,000 55,500

Bartramifur

2

3000

MAINLINE Long

20%

Medium Mesange Crabier

MAINLINE Long

Clio

1

1895

30

56,850

Betula

1

1250

30 340

37,500 331,400

20% Suyen Mouette Grue

3 3 3

1295 1400 1850

Bartramifur

2

3000

Medium

51,800 42,000 55,500

30

90,000

130

239,300

Mesange Crabier

2 1

2000 4300

20 30 50

40,000 129,000 169,000

Cyclone Cer Effraie Cheveche

4 3 3 3

985 1700 1800 1350

30 30 30 30 120

29,550 51,000 54,000 40,500 175,050

Cheveche

3

1350

30 330

40,500 623,850 2,102,500

Short

Vest

BUDGET USED

40 30 30

Page 1

Short Vest/Other

2 1

2000 4300

30

90,000

130

239,300

20 30

40,000 129,000

3 3

3000 2000

30 30 90 510

90,000 60,000 240,000 1,147,250

ICON

55%

Category Long

Style

Colors

Avg. Retail

Units

TOTAL

Suyen Khloe Moka Tinuviel

3 2 2 1

1295 2050 1225 2175

40 30 30 40 140

51,800 61,500 36,750 87,000 237,050

Clio

1

1895

30

56,850

Betula

1

1250

30 340

37,500 331,400

Medium Short

MAINLINE Long

20%

B U D G E T : 2 ,10 3 , 5 0 0 Suyen Mouette Grue

3 3 3

1295 1400 1850

Bartramifur

2

3000

Medium

40 30 30

51,800 42,000 55,500

30

90,000

130

239,300

Mesange Crabier

2 1

2000 4300

20 30 50

40,000 129,000 169,000

Cyclone Cer Effraie Cheveche

4 3 3 3

985 1700 1800 1350

30 30 30 30 120

29,550 51,000 54,000 40,500 175,050

Cheveche

3

1350

30 330

40,500 623,850 2,102,500

Short

Vest

BUDGET USED

Medium Short

Short

Page 1

END. PART 3

https://www.moncler.com/gb/us/?

https://store.moncler.com/en-us/genius?_

https://www.monclergroup.com/en/group/history

https://www.monclergroup.com/en/brand#from-the-mountains-to-the-city

https://www.monclergroup.com/en/investor-relations/docs-and-results#documenti_finanziari

https://www.monclergroup.com/en/sustainability/strategy/un-sustainable-development-goals

https://www.businessoffashion.com/articles/fashion-show-review/building-culture-and-community-at-moncler

https://www.businessoffashion.com/articles/news-analysis/moncler-genius-promises-new-strategy-for-instagram-age

h t t p : / / w w w. d a z e d d i g i t a l . c o m / f a s h i o n / a r t i c l e / 413 4 3 / 1 / s i m o n e - r o c h a - m o n c l e r - g e n i u s - p r o j e c t - o u t e r w e a r - c r a i g - g r e e n - i t a l i a n

h t t p s : / / k n o w a u t h e n t i c . c o m / 2 018 / 0 8 / 2 2 / m o n c l e r - c r a i g - g r e e n s - j a w - d r o p p i n g - c o n c e p t u a l - c o l l e c t i o n - c a n - a c t u a l l y - b e - w o r n - h e r-

https://www.balenciaga.com/us/

https://www.canadagoose.com/us/

https://www.moncler.com/gb/us/?

https://www.mooseknucklescanada.com/eu/campaigns

https://www.marketwatch.com/investing/stock/pataf/financials

h t t p s : / / w w w. r a c k e d . c o m / 2 016 / 1 / 4 / 10 6 9 0 4 4 8 / m o n c l e r - c a n a d a - g o o s e - c o a t s

https://www.businessoffashion.com/articles/intelligence/is-luxury-outerwear-the-next-it-category

h t t p s : / / w w w. b l o o m b e r g . c o m / n e w s / a r t i c l e s / 2 016 - 0 8 - 31 / m o o s e - k n u c k l e s - i s - t a k i n g - a i m - a t - c a n a d a - g o o s e

h t t p s : / / w w w . c n b c . c o m / 2 017 / 0 2 / 16 / h e r e - a r e - 7 - t h i n g s - w e - l e a r n e d - a b o u t - c a n a d a - g o o s e - f r o m - i t s - i p o - f i l i n g . h t m l

https://www.fungglobalretailtech.com/research/deep-dive-outdoor-gear-growing-global-market-challenges-brick-mortar-stores/