greg prowse, celia spencer, jordy gray, kristen lindquist
greg
kristen
celia
jordy
problem statement
“When we were BoysTown we had brand awareness of more than 60% but people didn't know what we did - now we are yourtown, brand awareness is below 10% after a year, but people connect with us with greater ease, we want to get back to the awareness levels of the past but with a depth of understanding that was not there then"
business model current
key partners
key activities
value propositions
channels
key resources
cost structure
customer relations
revenue streams
customer segments
psychographics objectives expectations gender age knowledge education
customers
income residence
growth stage
industry
life cycle
discoveryofnewmarketswithintheindustry
boomintheaged-carecommunityservicesse thepopulationages growingdemandforyouthandchildservices
context
not for profit sector government youth / millenials lack of trust
56,000
registered not for profit
competitors
problem statements
1 self-gain orientated donors 2 lack of synergy 3 lack of clarity
ansoff
analysis
product development diversification
product development
diversification
community
event
community
sponsorship
social media
plan
social media
competition
phone app prize homes quick buy donation tracking push notifications contactless payment data collection
the strategy key partners
key activities
value propositions
channels
key resources
cost structure
customer relations
revenue streams
customer segments