MKTG13-301 CELIA SPENCER GEORGIA DIMI EMILIE LALIBERTE KATE SHANNON PHILIPP BOXHEIMER
CONTENT
P R O B L E M P R O D U C T
D E V E L O P M E N T
T A R G E T
M A R K E T
M A R K E T I N G B E N E F I T S
M I X
"Sleep is the best meditation" Dali Llama
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P R O B L E M Sleep Deprivation Feeling tired Sleepiness Mood Changes Difficulty Concentrating Impaired Performance Memory Problems Disorientation Hallucinations Paranoia Somatic Complaints Pain Disruption of Sleep Cycle
A product to address the needs of sleep deprived persons & influence their sleep by assisting & improving the quality of their sleep.
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S L E E P
M O N I T O R L A M P
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T A R G E T M A R K E T
P + E
TARGET MARKET PROFILE:
PRIMARY AUDIENCE
Shift Workers Baby Boomers
PSYCHOGRAPHICS:
Students
Struggles with sleep Busy lifestyle Sleep specialist patients
Professionals
GENDER: Both
CORPORATE TARGETS:
Hotels Sleep specialist
VALUES: Sleep Incorporated in lifestyle
DEMOGRAPHICS: Mid-to-high Income High School - College Kids + Marriage
M A R K E T I N G M I X
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PRICE
$99 - $299 PLACE
Australia, the United States and Canada, as well as online with international shipping.
BENEFITS
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Sleep tracking Eye movements Heart rate Quality of sleep Oxygen levels Breathing/ air flow Length of sleep Environment sensing
PRODUCT FEATURES
SUNRISE SIMULATION Circadian rhythms We are naturally wired to wake up as the sun rises Phase Response Curve “Tricking” your body into a healthy sleep cycle Personalize your wake up
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WAKE UP LIGHT
Exposure to light suppresses secretion of m e l a t o n i n - b o d y ’s “sleep” chemical Blue light suppresses melatonin twice as long as orange light Orange is opposite on the color wheel of blue Cancels the effects of blue light (iPhone)
Syncs with Phone
Analytics Application
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Bluetooth Connectivity
Spotify Mood selection Sexy Time Baby After Sales Service
VIEW ONLINE: ISSUU.COM/CELIASPENCER