GUIDE CREATIVE PROBLEM SOLVING FOR ENTREPRENEURSHIP
CHAPTER 4 – Creativity and entrepreneurial learning in Europe Cases collected by the partners University of Turku - Finland Case nr 1 in entreprise Title
Generating ideas for regional business development
Place
Turku, Finland
Organization/Institution
Bastu Turku
Description
What The purpose of the Bastu® business development is to promote the circular economy and to build the 6th wave business in the Turku area. Bastu is a project that researches, trains and tries and does. Bastu team is composed of vigorous advocates who want to develop not only their own business but also the vitality of the region. Resource scarcity is a key driver of the 6th wave, forcing the actors to think about accustomed ways in a whole new dimension. Bastu serves as a project tool, platform and network. The project was launched in late summer 2015 on the initiative of entrepreneurs in the Turku region. Between 2015 and 2017, Bastu was funded by the Finnish Independence Celebration Fund Sitra and the City of Turku. Why Being able to grow business in sectors where the global market is growing is of paramount importance for the competitiveness of the Turku region. The smart use of materials and energy is the most important of these new business areas. The focus is on the expertise of the Southwest Finland region. The Entrepreneurship and Future Studies Research Center started by contacting the entrepreneurs in the Turku area with the goal of developing a new type of business. The aim of the project is to apply foresight information and the group's expertise by utilizing new ways to create sustainable resource-wise value. Combinations of intangible and digital value creation as well as tangible value creation make it possible to produce entirely new significant innovations. In concrete terms, Bastu® means the creative combination and utilization of the core competencies of the actors involved so that concrete solutions can be found to support the circular economy and the sixth wave of entrepreneurship, new business innovations, the reorientation of existing companies towards a circular economy and the development of existing structures and processes.
