|calendar| at a glance
nov-12 Nov 27 & Dec 4, 11, & 18, 2012 Old-Fashioned Christmas Festival in Richmond’s Historic Depot District, 5:00-9:00P
nov 16, 2012 DEADLINE FOR: 1. Parade Float Applications 2. Window Decorating (finished decorations and confirmed ballot status) 3. 2013 Center City Discount Card Info Submittal
nov 30, 2012 Holiday Parade along Main St between 6th & 10th Streets, 7:00P
dec 1, 2012
Breakfast with Santa at the Innovation Center (A Toys for Tots Fundraiser): 9:00-11:00A
CONTACT US: Center City Development Corp. The Innovation Center 814 East Main Street Richmond, Indiana 47374 Phone: 765.962.8151 E-mail: info@mycentercity.com Web: www.mycentercity.com
A HOLIDAY TOYLAND ON MAIN ST
2012 HOLIDAY PARADE TO HAPPEN FRIDAY, NOVEMBER 30 The 23rd Annual Main Street Holiday Parade this year will be on Friday, November 30th at 7:00pm. The parade is designed to bring together businesses, neighbors, families and friends across the county in an annual event that provides a great time for everyone. This year, the Grand Marshal for the parade is Bill Veach, 2nd Generation Owner of Veach’s Toy Station.
and 10th Streets to watch the “Toyland” Holiday Parade and to hear some holiday music played by our very own Richmond High School Marching Band! We look forward to seeing you there!
The holiday parade is free to the public and is an awesome way for families to enjoy an evening of festivities together. There will also be free hot chocolate to keep everyone nice and toasty as we watch the parade makes it’s way down Main Street. Join us along Main Street between 6th
FLOAT APPLICATIONS TH TO BE TURNED IN BY NOV 16
If you or your business/organization would like to be in the 2012 Main Street Holiday Parade, there is still time to fill out a float entry application! Please visit www.mycentercity.com to download the parade rules & guidelines and to download a “toyland” float entry application, or you can stop by the Innovation Center to pick one up. Float applications must be turned in by Friday, November 16th to Kaitlin at the Innovation Center by dropping them off or mailing them to 814 East Main Street, or by e-mailing them to kaitlinv@mycentercity.com. If you have any questions, please call Kaitlin at (765) 962-8151 or visit www.mycentercity.com for more information.
THE 2012 OLD-FASHIONED CHRISTMAS FESTIVAL IN RICHMOND’S HISTORIC DEPOT DISTRICT “You will feel the spirit of the season as you stroll through our historic neighborhood aglow with twinkling lights and luminaries. Voices of children singing Christmas carols will evoke your memories of Christmas past.
landscape. After the trains, your children (and those of you young at heart) can have your picture taken with Santa Claus!
Enjoy a steaming cup of hot apple cider and delicious Christmas cookies while you take a ride on our HorseDrawn Carriage and Wagon. Then, take an exciting trip on an Old Fashioned English Double-Decker Bus!
(www.inhistoricrichmond.com)
Watch your children’s excitement when they see a favorite attraction, Children’s Train Rides on the Christmas Express in the Winter Wonderland room at The Richmond Furniture Gallery. This room also features one of the world’s largest Christmas Murals and a Fantasyland Train Display. The display features several trains that run around an old fashioned Richmond, Indiana
NOVEMBER 16TH
A DEADLINE TO REMEMBER A quick recap of things that must be done BY Friday, November 16th.
1. Holiday Parade Float Applications must be submitted
2. Window decorating must be finished for “Toyland” Holiday Window Decorating Contest
3. Deadline for telling Kaitlin you are doing window decorating contest (to be included on voting balott to be eligible for prize money)
4. Deadline for submitting
information to be a part of the 2013 Center City Discount Card.
Please join us on Tuesday evenings for food, fun and festivities that your entire family will enjoy.”
When: Time: Where:
Nov 27 and Dec 4, 11 & 18 5:00pm - 9:00pm The Historic Richmond Depot District & Richmond Furniture Gallery: 180 Fort Wayne Avenue, Richmond, IN Cost: FREE Parking: FREE
Photo courtesy of Waynet.org flickr account
WINDOW DECORATING COMPETITION WINNER TO GET $250 MARKETING MONEY
Could your business use an extra $250 of marketing money? This year, Center City is hosting a “Toyland Window Decorating Contest” for Central Business District Merchants. If you are not-for-profit, or have a Central Business District business that does not have a street-facing window, you can ‘adopt’ a vacant buliding to decorate for the contest. The winner will be chosen by the public and the will receive a $250 “marketing money” gift card from Center City. The public can also vote for their favorite decorated window display while they’re enjoying the parade! Winnings will allow business to choose radio, print, web, etc. money that will help them with their marketing needs. If you are participating and want on the voting ballot, please let Kaitlin know BY Friday, November 16, the date on which the window decorations must be up. Only businesses who contact Kaitlin at kaitlinv@mycentercity.com or at (765) 962-8151 by November 16 will be on the printed voting ballot and eligible for prize money. Please see the window graphic to the right for full contest rules.
WIN GIFT CERTIFICATES TO DOWNTOWN MERCHANTS BECOME A CENTER CITY FACEBOOK FOLLOWER TO WIN PRIZES Center City Development Corporation has begun a new series of giveaways through our Facebook fan page. Once a follower of the Center City Facebook Page (someone who “likes” the page), followers have the chance to win several prizes and gift certificates to the great merchants and services we have in Downtown Richmond!
1. Go to facebook.com/mycentercity
Our prize giveaways include items such as gift baskets, gift certificates, free event tickets, discounted tickets, marketing money, marketing material, prize giveaways, and so much more.
4. Check your newsfeed for Center City posts about offers and prize winning opportunities.
You have to be an interactive Facebook Follower to win, though! If you are not a Center City Facebook Page follower, follow these steps to make sure you are in the running to win great prizes:
2. Click the “like” button under our cover photo. 3. Click on “Add to Interest Lists” on the drop down menu next to the “like” button (to make sure you’re getting all of our informative posts)
5. Be on the look out for posts that say “Share this post and be entered in a drawing for _____.” 6. Share these kind of posts.
1. 2. 3. 4. 5.
7. Be entered into drawings for great prizes from downtown merchants. 8. Win gift certificates and prizes from our awesome Merchants! It’s as simple as that! Following us on Facebook is also a great way to keep yourself in the loop for holiday and community events, whether you are an individual or a local business in the Richmond area. If you have any questions about signing up to be a Center City Facebook Follower, or have questions about creating/bettering your own Facebook page, please call Kaitlin at (765) 962-8151 and we will be glad to help you out! Center City is always happy to help local business with their marketing questions!
SOCIAL MEDIA
CENTER CITY DISCOUNT CARDS
Are you or your business struggling with how social media marketing can play a role in helping the success of your business?
Center City Discount Cards will be made and distributed in December 2012 for use in the 2013 calendar year.
Check out the slides from Center City’s Indiana Main Street Conference titled: “Follow Me! Social Media on Main Street” for a few simple tips and ideas of how social media marketing can work for you.
For the businesses who have not yet heard about these cards or who have forgotten, these cards will work much like the “Bulldog Cards” or “Red Devil Cards” from schools. Central Business Districts can choose to participate in this card by providing a discount for the 2013 calendar year for card holders.
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If you have any questions about how different social media outlets can help out your business, feel free to contact us at Center City Development Corporation and we’d love to sit down and help you get on our way to making social media marketing work for you!
november 2012
You can find these slides by looking at the album on our facebook page (facebook.com/mycentercity) or by visiting www.mycentercity.com/socialmedia.
LAST CHANCE TO BE A PART OF THE 2013 CARD
design by j. Kaitlin Vaughn
CAN IT HELP YOU?
Kaitlin at kaitlinv@mycentercity.com with your business name, point of contact, promotion/discount offered, and a digital file of your business’s logo. (.eps, .ai, or .svg files are preferred, or a high res .jpg will do)
We want as many businesses to participate in this card promotion as possible and direct as much business as we can to the Downtown Richmond area. If you want to be part of the 2013 card, there is still time! Please respond to Kaitlin no later than November 16 if you would Center City Development Corporation to be part of the will pay for the design and production Center City 2013 of the cards. The only cost to business discount owners is the discount offered. card. Proceeds from these cards will be used for combined Central Business District marketing, promotions, g events, and materials. ein b t un on ut disco o s mis 013 n’t the 2 d! o D f car to par
If your business has not yet provided a discount and would still like to be on the discount card, please contact
2012 BREAKFAST WITH SANTA AT THE INNOVATION CENTER TO BE A FUNDRAISER FOR THE LOCAL TOYS FOR TOTS ORGANIZATION
The Annual Breakfast with Santa this year is a Toys for Tots Fundraiser on Saturday, December 1, from 9:00am to 11:00am at The Innovation Center. This year, tickets are $5 per child/ticket ($15 MAX cost for families of 5 or under) OR you can bring a NEW, unwrapped toy per child (All proceeds & toys go to Toys for Tots). You can purchase tickets at the Innovation Center the day of the event or before the event at www.mycentercity. com. Please visit www.mycentercity.com for more information about this event or check out http://richmond-in.toysfortots. org/local-coordinator-sites/lco-sites/ Default.aspx to learn more about our local Toys for Tots organization.