mycentercity.com
www.
“ Social media Follow me! on main street
�
Kaitlin vaughn, jason whitney, & jennifer thompson | Indiana Main Street Conference 2012
how
Social media
marketing Can work
For you
It’s not the future
It’s now And it’s staying
www.smallbusinesssem.com/ Â
Are you on the map?
•it’s happening now•
h1p://www.go-‐gulf.com
Qr codes foursquare
Smartphone apps
Google places
instagram pinterest
yelp
youtube
Search engine optimization
Google places
Issuu.com
how
Can YOU Break through All the
clutter
?
Social media
explained
ask:
1
What are your
Goals?
1. More followers, more likes? 2. More positive press & awareness? 3. More revenue/profit? 4. More conversation/interaction? 5. Target demographic change? 6. Something different?
2
Find out what’s
relevant
1. How to use Mailchimp & email marketing 2. How to set up a Facebook business page & use 3. How to use Twitter as a business 4. How to use Pinterest as a business 5. How to use Google Analytics & SE0 (search engine optimization) 6. How to use Google places 7. How to use LinkedIn Educational Series  8. How to blog
3
Bring in an
expert
Brown bag Tech lunch
October 16, 2012 Get your tickets ($5) at www.mycentercity.com
4fun
make it
1. 2. 3. 4. 5. 6. 7.
Fun Involved everyone Community pride Free advertising Free exposure Good Center City press Simple! iMovie creation
5
Give them a
“How to”
6options
Give them
1. Preorder discount, credit card, check, cash, day-of sales 2. www.Eventbrite.com 3. Breakfast, lunch, afternoon, night
7
involve
everyone
mycentercity.com
www.
1. 2. 3. 4.
Involve Post Share involve
Social media
Useful tips
•choose your media•
h1p://www.go-‐gulf.com
•utilize demographics•
h1p://www.go-‐gulf.com
•utilize web traffic•
h1p://www.rakacrea9ve.com
•make it interactive•
•create a contest•
•utilize graphics• Vs.
•quality over quantity•
everything You post is a reflection
Of you
retweets Post shares
External links professionalism
Excitement!!!!!!!
grammar gossip
spelling
“why?� content Blurry pictures
articles
From the Business owner Jennifer thompson
Owner, sassy seconds
1. Facebook “promotions” 2. Facebook “offers” 3. Facebook side ads
A how to
promotions
offers
Side ads
Questions?
/mycentercity
@centercityrich
mycentercity.com
www.
The Innovation Center | 814 East Main Street | Richmond, IN 47374 | (765) 962-8151
Kaitlin vaughn
Marketing & communications director
Center city development corporation www.mycentercity.com
Kaitlin vaughn, jason whitney, & jennifer thompson | Indiana Main Street Conference 2012