Cannexus13 Opportunities Package

National Career Development Conference Congrès national en développement de carrière

January 28-30, 2013 The Westin Ottawa

Sponsor, Exhibitor & Advertiser Opportunities Package Be part of Canada’s largest conference for career counsellors, career development professionals and the career services sector!

Presented by:

Cannexus.ca Cannexus is presented by CERIC and supported by The Counselling Foundation of Canada with a broad network of supporting organizations

CONTENTS

3

8

Conference Information

Cannexus Programme

4

9

What is Cannexus?

Exhibit at Cannexus

5–6

11-12

Who Attends Cannexus?

Sponsorship

7

13-14

Why Cannexus

Advertising

Conference Information

DATE

CONFERENCE ORGANIZER

January 28—30, 2013

Canadian Education and Research Institute for Counselling (CERIC) 18 Spadina Road, Suite 200 Toronto, Ontario Canada M5R 2S7 416.929.2510

CITY/COUNTRY Ottawa, Ontario, Canada

PARTICIPANTS EXPECTED 750+

CONFERENCE VENUE The Westin Ottawa 11 Colonel By Drive Ottawa, Ontario Canada K1N 9H4 613.560.7000

SPONSORSHIP/ EXHIBITING /ADVERTISING Carla Nolan Marketing Manager 416.929.2510 x127 carla@ceric.ca

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What is Cannexus?

Cannexus has become one of the most prestigious conferences for those involved in career development on both a national and international level. Cannexus is a program of CERIC, the Canadian Education and Research Institute for Counselling, and is supported by The Counselling Foundation of Canada and CERIC’s broad network of supporting organizations.

CERIC recognizes that the field of career counselling is changing.

Keeping on top of these changes and providing high-value professional development opportunities to those in the career development field is the impetus for Cannexus. As Canada’s largest bilingual National Career Development Conference, Cannexus has experienced continued growth since its inception in 2007 and now attracts 750+ delegates.

Cannexus promotes the exchange of ground-breaking ideas, innovative approaches and strategies in career development, education, research and counselling in Canada and around the world. It is the place to be to discuss hot topics in career development, to learn from key career theorists, to network with colleagues, to get motivated and inspired – and to challenge current thinking. It is designed to give practical tools for enhancing professional development, organizational productivity and client service effectiveness.

CERIC offers you an opportunity to be a part of Cannexus13 by becoming a sponsor, exhibitor or advertiser. Our commitment to you, via this annual conference, is to give you and your organization exposure to diverse delegates who have a stake in career development.

We understand that each potential Cannexus sponsor has unique marketing resources and objectives. In an effort meet those needs, we have a range of sponsorship and advertising opportunities to suit every budget, from $250 to $6,500. Your support is important to us and we would enjoy the opportunity to discuss how we can work with you to customize a package that meets your marketing goals!

Here is what Cannexus attendees say: Thank you for the opportunity to present at the Cannexus conference. I think you really put on a great event and I heard nothing but positive remarks from delegates.

– Norman E. Amundson, Professor, Counselling Psychology, University of British Columbia

Cannexus is a unique, national conversation hub for Canadian career professionals (and related stakeholders) making a difference in the world of work. (It) reinforced the irreplaceable role of counsellors, coaches, advisors – however we name ourselves – in our clients’ lives.

- Heather F. Turnbull, CMF, President, Association of Career Professionals (ACP) International

All that I attended contributed to my knowledge base in one way or another and the networking opportunities were tremendous.

– Carole MacFarlane, Career Programs Co-ordinator, Vancouver Board of Education

I thought the conference was amazing. It is always so interesting to hear what is going on in the rest of the country. Cannexus is a must for career practitioner development.

- Kathy McKee, Manager, Job Resource Centre

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Who Attends Cannexus?

PARTICIPANTS BY LOCATION

*International

5%

1%

6% 3.2% 2.1%

3.5% 52%

8%

8.6% 1.7%

7.3%

3.8%

PROVINCES & TERRITORIES Ontario

52%

Manitoba

3.5%

Quebec

8.6%

Alberta

3.2%

Prince Edward Island

8%

Saskatchewan

2.1%

Newfoundland & Labrador

7.3%

New Brunswick

1.7%

British Columbia

6%

Yukon/NWT/Nunavut

1%

Nova Scotia

3.8%

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Who Attends Cannexus?

AUDIENCE BY SECTOR

2.7%

4.9% Other

Secondary Education

10.5% Government

37% Registered Charities and Other Non-Profits

14% Private/Corporate

29.3% Post-Secondary Education

AUDIENCE BY PROFESSION ~~ Career Coaches

~~ Business, Trade & Industry

~~ Career Practitioners & Career Counsellors

~~ Product Developers Related to Career Services

~~ Guidance & Employment Counsellors

~~ Academics Focused on Career Development

~~ Life Coaches

~~ Students

~~ Career Development Specialists

~~ Mental Health Professionals

~~ Career Educators, Trainers & Facilitators

~~ Social Workers

~~ Job Developers

~~ Immigrant & Settlement Services Workers

~~ Executive Directors, Co-ordinators & Managers

~~ Vocational Rehabilitation Specialists

~~ Human Resource Professionals

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Why Cannexus?

Cannexus is Canada’s largest career development conference that is bilingual and national in scope, making it the best way to reach your audience within the career counselling and development field: »» Showcase your products, programs and services »» Capture leads and increase your sales »» Fantastic networking opportunities »» Position your organization as an employer of choice »» Support career development for Canadians

CANNEXUS BY NUMBERS!

Attendance is growing every year.

400 300

442

500

590

600

681

700

732

800

543

Increase awareness of your organization, expand your circle of influence and grow your stakeholder base!

200 100 0

2008

2009

2010

2011

2012

CERIC Offers You an Opportunity to Be a Part of Cannexus13 by Becoming a Sponsor, Exhibitor and/or Advertiser

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Cannexus Programme KEYNOTE SPEAKERS CINDY BLACKSTOCK Dr. Cindy Blackstock, Executive Director of the First Nations Child and Family Caring Society of Canada, and Associate Professor at the University of Alberta, has worked in the field of child and family services for over 25 years.

An author of over 50 publications, her key interests include exploring and addressing, the causes of disadvantage for Aboriginal children and families by promoting equitable and culturally-based interventions. Current professional interests include holding fellowships with the Ashoka Foundation and the J.W. McConnell Family Foundation.

ROXANNE SAWATZKY Roxanne Sawatzky has successfully managed a 3-year $1.3 million research study for the Manitoba provincial and federal government with 2,400 individuals participating. She is now the President and Founder of Empowering Change, a leading organization empowering innovative service providers to enhance interactions with multi-barriered individuals. Empowering Change is changing employment and social service provider thinking and practice by increasing effective, short-term motivational service delivery methods internationally through Stages of Change and Motivational Interviewing. Roxanne has done workshops and presentations nationally and internationally.

DEBBIE MUIR Debbie Muir is one of Canada’s greatest coaches, is an internationally recognized leader, and continues to be a person of influence within the Canadian sport system. Over an eight-year period, Debbie’s athletes won seven out of a possible nine world championship titles in synchronized swimming. Debbie supports coaches and leaders in creating the best possible environment for world-class results to happen.

Highlights • International and national keynotes • 100+ education and training sessions • Pre-conference workshops • Reception sponsored

by The Counselling Foundation of Canada • Cannexus Connections luncheon • Networking opportunities • Exhibitor showcase

…I was just blown away with the information and networking opportunities!

It was a really great experience and I have let my colleagues know and I have been sharing information as well.

— Lourdes Alarkon, Employment Liaison Officer, Employment Manitoba

MARK TEWKSBURY Mark Tewksbury is the star athlete who burst out of the water at the Barcelona Olympics; an Olympic Champion with gold, silver and bronze medals in hand, inductions into three major Halls of Fame, and a cover appearance on TIME magazine. Mark is the chef de mission for the 2012 Canadian Olympic team competing in London.

Mark and Debbie are currently based in Calgary, AB, and co-founders of Great Traits Inc., a training and development company that supports world-class performance. Together, they deliver seminars and training programs based on their book, Great Traits of Champions: Fundamentals of Achievers, Leaders and Legacy Leavers.

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In my 26 years of work for a settlement agency this is the first time that I thoroughly learned, enjoyed and practiced real work. Again this was a successful and memorable conference, thanks to all of you for the great work.

— Sonja Katic, Ottawa Community Immigrant Services

Exhibit at Cannexus We are pleased to announce the return of the Exhibitor Hall to The Westin Ottawa for 2013.

Exhibitor Showcase: Monday, January 28 and Tuesday, January 29, 2013 Register by August 31, 2012

$1,300

Register by October 31, 2012

$1,400

Register Early and Save $100!

BENEFITS

EXHIBITOR PACKAGE

• 8’ space with a 6’ × 2’ skirted table, a wastebasket, and two chairs • Draping for walls (for mounting banners) and 8’ back with 3’ sides • Listing in conference programme and website if payment is received by October 31 • 1 full conference registration package (for three days) including meals for one person (3) breakfasts, (2) lunches, refreshment breaks, Monday’s reception and admittance to all keynotes and education sessions; • Shared basic 15 amp 120 v circuit electrical service • Wireless Internet connection

EXTRAS

• NEW! Exhibitor listing on Cannexus app and online community

• Wired Internet access: $400 per day (Note: wireless is already included in your package); • Exclusive 20 amp 120 v circuit electrical service: $100 per day plus $145 one-time ESA inspection • Extra furniture and lighting can be purchased through the show supplier

††

Exhibitor registration is online!

REGISTER NOW!

• Discounted full conference registration package: $350 for all three days for each additional booth attendant;

• Exclusive 15 amp 120 v circuit electrical service: $80 per day;

†

Full payment must be received on or before October 31, 2012 to guarantee your booth and ensure inclusion in the conference programme.

Confirmed exhibitors will be sent an Exhibitor Package with further details once payment is received.

For further information, please contact Carla Nolan at carla@ceric.ca or 416.929.2510 x 127.

A select number of 10’ booths are available All prices subject to HST

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Conference Venue CANNEXUS13 WESTIN FLOOR PLAN

PLENARY ROOMS 4TH FLOOR

1. Provinces 1 2. Provinces 2 3. Confederation 1 4. Confederation 2 5. Confederation 3 1. Provinces 1 2. Provinces 2 3. Confederation 1 BREAKOUT ROOMS 4TH FLOOR 4. Confederation 2 5. Confederation 3

1

3

4

5

2

6. Nunavut 7. Quebec 8. Nova Scotia 9. Newfoundland 10. New Brunswick 11. Alberta 12. Governor General 1 13. Governor General 2 14. Governor General 3

7

6

8

9

Exhibitor Hall 12

BREAKOUT ROOMS 2ND FLOOR

13

14

BREAKOUT ROOMS 3RD FLOOR

15. Manitoba 16. British Columbia

17. Ontario 18. Saskachewan 19. Les Saisons

17 15

16

18 19

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10

11

Sponsorship

• Signage at event and on conference PowerPoint loop • Recognition in Cannexus promotional literature, e-blasts and on website

$5,000

• Wireless Internet access for presenters and exhibitors at event • Signage at event and on conference PowerPoint loop

• Two full conference registrations

• Recognition in Cannexus promotional literature, e-blasts and on website

• Full-page ad in Cannexus programme

• Two full conference registrations

• Inclusion of promotional literature or swag in delegate bags

• Full-page ad in Cannexus programme

• Exposure to 750+ delegates for a generous meal and high-calibre keynote

• Wireless Internet made available for 100+ sessions and 30+ exhibitors

• Inclusion of promo literature or swag in delegate bags

$4,000

• Verbal mention at the luncheon (Day 1) OR Your company sticker on lunch boxes (Day 2) • Signage at event and on conference PowerPoint loop • Recognition in Cannexus programme and on website

DELEGATE BAG SPONSOR (1)

BENEFITS

BENEFITS

INTERNET SPONSOR (1)

BENEFITS

• Introduce Keynote Speaker

LUNCHEON SPONSORS (2)

$3,500

• Your logo on delegate bag distributed to every delegate • Signage at event and on conference PowerPoint loop • Recognition in Cannexus programme and on website

• Two full conference registrations

• One full conference registration

• Full-page ad in Cannexus programme

• Half-page ad in Cannexus programme

• Inclusion of promotional literature in delegate bags

• Inclusion of promotional literature in delegate bags

• Reach 750+ delegates for either a sit-down luncheon or Cannexus Connections luncheon

• Bags are distributed to 750+ delegates and continue to be used after the conference

APP AND COMMUNITY SPONSOR (1)

BENEFITS

$6,500

$3,000

• Your logo on the smartphone app and Cannexus online community • Signage at event and on conference PowerPoint loop • Recognition in Cannexus programme and on website

NETWORKING REFRESHMENT SPONSOR (7)

BENEFITS

BENEFITS

BREAKFAST AND KEYNOTE SPONSOR (3)

$2,500

• Verbal mention • Signage at event and on conference PowerPoint loop • Recognition in Cannexus programme and on website • One full conference registration

• One full conference registration

• One-third page ad in Cannexus programme

• One-third page ad in Cannexus programme

• Provide beverages and snacks to energize delegates while they connect with their colleagues

• Exposure through online community for a full year and high visibility on the app during Cannexus

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Sponsorship $2,000

• Your company logo branded on delegate badges • Signage at event and on conference PowerPoint loop • One full conference registration • Recognition in Cannexus programme and on website

ROOM SPONSOR (3)

BENEFITS

BENEFITS

BADGE SPONSOR (1)

• See the 750+ delegates at Cannexus wearing your organization’s name for three days

$750

• Signage at event outside sponsored education session room and on conference PowerPoint loop • Placement of promotional materials in sponsored room for duration of the conference • Recognition in Cannexus programme and on website • Private use of the sponsored room prior to the first session of each day can also be arranged • Your message gets in front of delegates for the duration of the conference in your own branded room

$500

• One small swag item, e.g. pen/highlighter, pad of paper, sticky notes to be placed in all delegate bags (approximately 800 required) • Delegates really value these items, which they can use during Cannexus and long after the conference ends

DELEGATE BAG INSERTS: LITERATURE (UNLIMITED)

BENEFITS

BENEFITS

DELEGATE BAG INSERTS: SWAG (UNLIMITED)

• One piece of promotional literature of approved size to be placed in all delegate bags (approximately 800 required) • Every delegate receives your promotional information directly in the bags that they are handed at check-in

Note: Any shipping and handling costs are the responsibility of the sponsor †

††

All prices subject to HST

For further information, please contact Carla Nolan at carla@ceric.ca or 416. 929.2510 x 127.

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$300

Advertising CANNEXUS PROGRAMME

VARIOUS

The Cannexus programme will be distributed to conference delegates, who are all individuals directly involved with the career development field: Full page colour ad:

$600

1/2-page colour horizontal ad: $350 1/3-page colour vertical ad: $225 Professional Directory – business-card size colour ad: $175

CANNEXUS E-BLAST SPONSORSHIP (8)

$375

Monthly e-blasts are a great way to reach a diverse audience and align yourself with Canada’s National Career Development conference: • Receive prominent recognition within the e-blast with a logo and link

Fantastic – glad I came!

Excellent sessions and the ability to interact with leaders in the field.

• 9,000+ opt-in subscribers

CANNEXUS.CA WEB SITE BIG BOX AD (300 X 250)

– Tony Botelho, Manager Career Services, Simon Fraser University

$250/MONTH

Connect with a target audience of those working in career development and those attending Cannexus, Canada’s largest conference for career counsellors: • Prominence on home page of Cannexus web site • Over 10,500 unique visitors in the last year Files may be submitted as jpg, gif or png. ††

All prices subject to HST

More Opportunities to Reach the Career Services Sector

Asks us about....

»» CERIC Title Sponsorships offer you exposure across all of CERIC’s strategic programs, all-year round and position you as a champion of career development in Canada.

• Print ads or inserts

»» Advertise on our contactpoint.ca and orientaction.ca community sites. ContactPoint has more than 100,000 unique visitors annually.

The Bulletin, our regular newsletter of career development best practices, also provides both print and online advertising options. »» The Canadian Journal of Career Development brings you opportunities to get your message in front of a targeted readership.

For further information, please contact Carla Nolan at carla@ceric.ca or 416.929.2510 x 127.

• E-blast sponsorships • Skyscraper and Big Box ads

It’s a good opportunity here at Cannexus to meet all the practitioners from different provinces and to make our product (GROP-Group Interest and Personality Inventory) known to the Anglophone practitioners.

It’s a great conference.

— Nathalie Perrault, Career Counsellor and Professional Trainer, Psymétrik

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Ad Material Submission Info

Full page

1/2 horizontal

1/3 vertical

7.25” x 10”

7.25” x 5”

2.375” x 10”

Business card

Deadline for submission is October 31, 2012.

For more information, contact: Carla Nolan, Marketing Manager carla@ceric.ca | 416.929.2510 x127

3.5” x 2” Production Requirements »» Preferred file format is a minimum 300 dpi PDF (x4 compliant). We also accept Illustrator EPS files converted to outlines. »» Ads must be prepared to the correct dimension and shape. »» All fonts and images used must be included. »» Please compress large files (Stuffit or Winzip). »» DO NOT embed files in e-mail or Word document. »» Cost incurred for publication-produced ads or noncompatible electronic files will be charged to advertiser.

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Sponsorship Form Sponsor & Advertiser deadline: October 31, 2012 Full payment must be submitted with your form on or before October 31, 2012. Electronic confirmation will be sent to all Sponsors and Advertisers only after full payment has been received.

Please complete this form for Cannexus13 and send via FAX to 416.923.2536 or e-mail: carla@ceric.ca.

Mailing address: CERIC, c/o Carla Nolan, Marketing Manager, 200-18 Spadina Road Toronto, ON M5R 2S7 SPONSOR INFORMATION

SPONSOR OPTIONS‡

Name _____________________________________

Breakfast & Keynote Sponsor ($6,500)

$___________

Title ______________________________________ Org ______________________________________ Address ___________________________________

Internet Sponsor ($5,000) $___________ Luncheon Sponsor ($4,000) $___________

__________________________________________ __________________________________________ City ______________________________________

Delegate Bag Sponsor ($3,500) $___________ App & Community Sponsor ($3,000) $___________

Prov ______________ Postal Code____________ E-mail ____________________________________ Phone ____________________________________

Networking Refreshment Sponsor ($2,500) $___________ Badge Sponsor ($2,000) $___________

Fax _______________________________________ Room Sponsors ($750) $___________ PAYMENT INFORMATION

please make cheques payable to "Canadian Education and Research Institute for Counselling" ‡ taxes apply. †

For Office Use Only:

   

Cheque† Visa MasterCard Amex

Delegate Bag Inserts: SWAG Sponsor ($500) $___________ Delegate Bag Inserts: Literature Sponsor ($350) $___________

Credit Card Number ________________________

ADVERTISING OPTIONS‡

Expiry Date ________________________________

Programme: full page ad ($800)

Name of Cardholder ________________________

Programme: 1/2-page ad ($350) $___________

Signature _________________________________

Programme: 1/3-page ad ($225) $___________

$___________

Received on : __________________ Payment Method : ______________ Invoice : _______________________

Programme: Business card ($175) $___________ Cannexus E-blast Sponsor ($375) $___________

Invoice Paid: ___________________ Cannexus.ca Web Box Ad ($250) $___________ SUB TOTAL (13% HST)

$___________

TOTAL

$___________

Don’t Just Take Our Word for it...

HERE ARE JUST SOME OF THE PAST SPONSORS, EXHIBITORS & ADVERTISERS AT CANNEXUS:

AND THIS IS WHAT THEY SAY ABOUT THE CONFERENCE: I’m really pleased, for the first time, to be exhibiting as well as presenting. I’ve been at this conference I think since the start and have presented almost every year …. we’re trying to exhibit because we thought it would be something very useful for us to communicate and build relationships with the kinds of delegates that come including a lot of career professionals from across the country… It’s been a great experience coming to Cannexus!

– Mark Franklin, practice leader, CareerCycles

We’re here today to talk about jobs and professions within the wood industry… there are a lot of transferable skills to come into this industry as well. Right now we’re facing a skills shortage so we’re just really trying to promote the opportunities that there are within this sector and to let people know that there are jobs out there.

– Jackie Kelly, Wood Manufacturing Council

Best career industry conference in years!

– Brad Whitehorn, Sales & Marketing, Career/LifeSkills Resources Inc.

Cannexus is always an exciting and inspirational event where we get to come and share ideas and career development tools with some the best and brightest colleagues in our field. We just really love this event and we’re just happy to be here with a product that we are really proud of and something we can share with our colleagues and our community. It’s a great event.

– Diane Twombley, York University Career Centre

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I was really pleased by the feedback from Canadian career development professionals. Our Cannexus promotion of giving out free test takings was a big success and I am looking forward to users’ feedback in the coming year.

– Juliet Jones, Vice-President, Career Key

CERIC AND ITS PROGRAMS About CERIC

Strategic Programs

CERIC is a charitable organization that advances education and research in career counselling and career development.

ContactPoint is a multisector online community for professionals in the career development field dedicated to providing interactive dialogue, networking, resources and learning to advance the profession. OrientAction is ContactPoint’s French-language site.

Mission CERIC (Canadian Education and Research Institute for Counselling) 18 Spadina Road, Suite 200 Toronto, ON M5R 2S7

To encourage and provide education and research programs related to the development, analysis and assessment of the current counselling and career development theories and practices in Canada.

Vision

The Canadian Journal of Career Development is a peer-reviewed publication of multi-sectoral career-related academic research and best practices from Canada and around the world.

To increase the economic and social wealth and productivity of Canadians through improved quality, effectiveness and accessibility of counselling programs, especially in the areas of counselling and career education.

Cannexus is Canada’s bilingual National Career Development Conference promoting the exchange of information and innovative approaches for career development and counselling.

For more information on CERIC and its programs, visit ceric.ca

• Charitable registration # 86093 7911 RR0001

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Section Title

SEE YOU AT CANNEXUS13!

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