Summer Skills Academy Brochure

Denise Bissonnette • Roy Hintsa • Graham Donald • Donna Papacosta • Diana YK Chan • Chris Kulbaba

Summer Skills Academy Chestnut Conference Centre,Toronto

August 20-21, 2013

Make it a Team event! Send staff to each seminar to maximize your organization’s learning!

PRESENTED BY

Pricing

You asked. We listened. $349 – Early Bird CERIC’s Summer Skills Academy meets your need for training that is face-to-face, in-depth, and, importantly, fits your budget.

Designed for career practitioners, executive directors and other professionals with an interest in career development, this series of seminars covers a range of carefully selected topics.

Topics address emerging techniques, current job search trends and management fundamentals.

Seminar leaders are experts in their fields.

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Register by May 31 After May 31

$395

Lunches on both days of the Summer Skills Academy as well as all refreshment breaks are included.

To register online, go to:

www.summerskillsacademy.eventbrite.com Schedule Each of the 4 seminars is two days in length and they run concurrently.

When you register, please select one seminar per person.

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Register by May 31 for Best Rates!

Chestnut Conference Centre 89 Chestnut Street Toronto - Ontario Chestnut Residence & Conference Centre is a University of Toronto Residence.

Located adjacent to the city landmark of Yonge and Dundas Square and directly north of the city’s Financial District, Chestnut Conference Centre is in the heart of the downtown core. It is only a 10-minute walk from the Eaton Centre and within steps of shopping and entertainment districts.

Accommodation Guest rooms are available at the Chestnut Residence for a special summer rate of $99/night plus applicable taxes. If you are interested in booking one or more room nights at the Chestnut, please send an e-mail to jaz@ceric.ca.

Please specify which nights you want to stay. All rooms are private and feature an ensuite bathroom with amenities: http://www.chestnutresidence.utoronto.ca/home.htm From St. Patrick Subway Station (southbound from Bloor northbound from Union Station on the University line) Walking east on Dundas Street, past Centre Street, Chestnut Street is at the 1st set of lights east of University Avenue.

Time: 2 – 5 minute walk Onsite parking is based on availability and is $19 from 9:00 am to 5:00 pm, or $12 if you park by 9:00 am.

Plan to take some time this summer to invest in professional development for you and your team.

This is your chance to take a step back from client service or running the operations of your agency.

Update your knowledge.

Sharpen your skills.

Re-energize yourself.

Team Discount: Register 4 or more people from the same organization at the same time and save 10% 3 2

The Art of Creating Opportunity: Part I

Summary of the Top 12 Employment Tools:

The Art of Creating Opportunity

Overview: In day one of this fast-paced, highly interactive seminar, Denise will share her top 12 employment tools that have been proven effective by thousands of employment counsellors and job search trainers throughout North America in a variety of settings and with a multitude of client and participant groups.

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Drawing from her vast repertoire of books and publications, Denise has chosen 12 tools which can be used individually or in groups, with people who are new to or experienced in the job market and for purposes of motivation, self-esteem, vocational assessment, job placement and job retention.

• The Spirit Tree: A powerful model for understanding and influencing human motivation

• Beyond Roadblocks: Helps identify and move beyond real and

perceived

job search barriers – critical for individuals with multiple barriers to employment

• The Any Game: A fun and interactive way to help individuals identify vocational priorities and work preferences. Perfect for folks who say, “I’ll do anything” or for people who have unrealistic expectations in their short term goals

• Assets and Strengths: Creatively identifies life values, assets and natural abilities of the jobseeker (a great ice breaker or opening activity for a job search class or job club)

• The Employment Proposal: A tremendous tool for creating new employment opportunities based on a person’s abilities and unidentified needs of a business (compelling alternative to the resume or application)

• Do What You Love: A step-by-step approach to helping people see their employment possibilities and write their own employment proposals

• The Two-Minute Summary: Takes the jobseeker through a sequential process of identifying key skills, traits and accomplishments that can be articulated in a two-minute summary (great for interview preparation)

• Stepping Stones and Weekly Balance Check: The ultimate The Art of Creating Opportunity

jobseeker’s planning tools for breaking the job search into doable parts, setting daily goals and viewing weekly results.

Helps keep the jobseeker active, motivated and encouraged

• Work Search Skills Inventory: A comprehensive inventory of 35 specific skills and abilities essential for an effective, intelligent and proactive job search assists the jobseeker in assessing their strengths and weaknesses in the job search process

• You Shall Overcome: Takes individuals through a seven-step process of evaluating their fears, hopes, attitudes and beliefs with regard to becoming employed and empowers people with the idea that they have the power to overcome many of their barriers by changing habits in both their thinking and doing

• New Beginnings: Simple but profound exercise that reminds people of how they have showed great courage and strength throughout their lives. A wonderful exercise for closing a workshop or a job club meeting-especially helpful for people in transition!

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The Art of Creating Opportunity: Part II

The Art of Creating Opportunity

Overview:

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On day two, experience the exciting sequel to Denise’s popular “Top 12 Employment Tools”! Drawn from her celebrated curriculum, “Cultivating True Livelihood”, Denise has been sharing the tools proven to be fun, effective and easiest to use in a variety of vocational contexts and with myriad target populations including jobseekers with multiple barriers to employment.

For those enjoying the results of utilizing Denise “Top 12”, do not miss the opportunity to augment your job club sessions, job search workshops, and one-on-one employment counselling with these proven activities and exercises!

Some of the 15 Essentials for the Ultimate Employment Toolkit Include: • Life Values Assessment and What Matters Most - Two versions of basic life values assessment, one for adults and one for youth

• The Masquerade - A self-esteem raising activity designed to honour the many roles a jobseeker plays outside the realm of the job search and the individual strengths and qualities they will bring to any employment opportunity

• Beyond Barriers and Overcoming Roadblocks - A must for use with individuals with multiple barriers to employment in seeing beyond the roadblocks in their thinking and trusting in their ability to overcome difficult circumstances

• Work Needs and Desires - A job developer’s favourite as it requires the jobseeker to name their “bottom line” in terms of wages, benefits, hours, etc.

• Hopes and Aspirations - A terrific goal-setting tool which helps to focus nebulous hopes and desires into doable, specific and realistic aspirations

• Beyond Openings to Opportunities - For those using the employment proposal, here is the detailed, step- by-step instructions for jobseekers to write their own

A wonderful way to get jobseekers uncovering essential information about businesses in their local job market

• Networking A great approach to identifying the people within one’s personal network and the step-by- step instructions for making contact with them

• You Be the Judge One of the most important yet most ignored parts of interview preparation is the art of asking good questions.

This activity includes a wide sampling of questions an applicant may ask in an interview – as well as a sampling of the kinds of questions that should not be asked!

Your Seminar Leader Denise Bissonnette is an internationally renowned writer, trainer and keynote speaker.

She has inspired people and organizations throughout North America to look beyond traditional concepts of job development and to craft livelihoods rooted in the individual genius of each person.

The Art of Creating Opportunity

• The Scavenger Hunt

She has authored several publications on creative job development, state-of-the-art job search techniques, the cultivation of the human spirit, and how to “shine” on the job. Her book Beyond Traditional Job Development: The Art of Creating Opportunity is considered the definitive text in employment programs and university classrooms throughout North America. Denise inspires thousands of employment and training professionals each month through her popular and thought-provoking True Livelihood newsletter in which she offers creative and refreshing perspectives and tools on everything from working with individual with barriers, diversity and employee engagement, to everyday leadership, personal effectiveness and career development. In her unique and characteristic style, Denise brings together her talents as poet, writer, storyteller, teacher and career developer.

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Mindfulness Based Stress Reduction (MBSR) and Counsellor Self-Care

Mindfulness Based Stress Reduction (MBSR) and Counsellor Self-Care

Overview: How often do you find yourself angry, anxious or confused due to the multifaceted demands, challenges and desires of living and working in our fast-paced world? How often do you check your brain at the door as you function on autopilot, unaware of your life passing by? If you experience either or both these phenomena on a regular basis, it is likely that you are suffering from excessive stress which you may not be aware of since your response has become habitual. These behaviours typically become chronic resulting in anxiety, depression, and, eventually, burnout and ever poorer general health outcomes.

MBSR is an interpretation of this ancient practice expressed in terms of modern day life. It is represented as the teaching of formal practice, “Meditation”, and informal practice, “Awareness and Presence”, as we engage in our life moment by moment. Brain changes, a phenomenon known as neuroplasticity, can be initiated in the brains of even novice meditators.

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As little as 10 minutes of meditation, five days a week for four weeks has been shown to lower symptoms of burnout, enhance relaxation and improve life satisfaction.

Mindfulness creates a space, a pause in which you can respond considerately to situations, rather than reacting thoughtlessly. Through the use of mind/body techniques, you can begin to relate to the stress in life differently in ways that allow for more creative solutions and possibilities. Mindfulness is a change in your way of being and consequently will be a help to you in the workplace. You can apply mindfulness to not only enhance your own healthy outlook but you can also use it to support your clients in more effectively managing the stress and anxiety that accompany employment transitions.

In this seminar, you will learn and have the opportunity to practice techniques to assist you with: • Stress Reduction Brain scans taken before and after MBSR revealed decreased grey matter in the amygdala-the part of the brain that triggers the fight-or-flight response and increased density in the left pre-frontal cortex, where our executive functions reside Mindfulness Based Stress Reduction (MBSR) and Counsellor Self-Care

• Empathy Having the capacity to step into someone else’s shoes by acknowledging and understanding his or her perspective is essential to developing and maintaining healthy and productive working relationships

• Decision Making Mindfulness meditation training seems to improve decision making by minimizing or removing emotional components, such as desired outcomes, that may cloud clearer thinking

• Self-Awareness Mindfulness meditation was shown to lead to an increase in the part of the brain associated with selfawarenes

• Positive Emotions Both good and bad moods move quickly throughout an organization, though bad moods travel faster

• Attendance Fewer sick days

Plus: Receive a free DVD and booklet from Roy containing additional MBSR resources (value $25)!

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Mindfulness Based Stress Reduction (MBSR) and Counsellor Self-Care

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When a major change in interior commercial and institutional architecture began to evolve in the 1970s Roy recognized an opportunity and opened a manufacturing company to design and manufacture leading-edge decorative acoustical products to satisfy this market. In their second year of existence the company was featured in the cover story of Architectural Digest which facilitated their entry into the global marketplace. After a number of successful years the company was sold to a European conglomerate and Roy found himself in 1989 reorganizing his life.

Your Seminar Leader Roy Hintsa began his career in 1955 as a field engineer in heavy construction works, bridges, dams, subways, etc. He was promoted to positions of project engineer, superintendent and project manager and received intensive training in estimating and budgeting. He subsequently switched to building construction with a medium-sized firm in Toronto as General Manager in 1969 later to become Vice President. During this period he attended university in busness studies at night.

Over the previous 30 years Roy had become acquainted with the fundamentals of mindfulness as a member of a program to rehabilitate addictive behaviour, not only his own but others he came into contact with over the years.

This experience encouraged him to explore more deeply the practice of mindfulness and meditation. Roy began studying meditation techniques in 1993, locally and in 1998 he began his association with the Centre for Mindfulness at the University of Massachusetts Medical School. With the encouragement of Dr Jon Kabat-Zinn, the founder of the MBSR program, Roy created Toronto MBSR Workshops in1999 as a selfregistering, non-clinical practice and has been conducting mindfulness workshops since that time. To date he has conducted more than 100 eight-week workshops.

Managing Strategic Change & Innovation in a Career/ Employment Centre Overview:

Like a “mini-MBA” which has been designed exclusively for the unique career and employment and centre environment, this seminar will provide you with the management skills, knowledge and tools necessary to implement meaningful strategic change and innovation.

We will focus on the key management responsibilities of career/employment centres:

• Strategic Planning and Implementation • People Management • Marketing, Communications and Customer Service As a participant in this seminar, you will:

Managing Strategic Change & Innovation in a Career/ Employment Centre

Do you strive to deliver better results for your clients with limited resources? Are changes necessary to make sure that your career/employment centre remains relevant and vital? Would you like to develop new skills to successfully lead your organization? If so, this seminar is for you!

• Learn a structured and manageable process for strategic planning and how to turn your plan into action • Improve your effectiveness as a leader through better staff performance management skills • Gain new insights into marketing, communications and customer service • Make new connections and share experiences with your colleagues in a constructive developmental environment

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Managing Strategic Change & Innovation in a Career/ Employment Centre

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Our agenda will cover: • Introduction to strategic planning • Why you exist: developing your mission statement • Creating your vision • Assessing your operating environment • Engaging stakeholders • Setting priorities • Key marketing concepts • Rethinking customer service • Engaging your team in implementation • Measuring outcomes to support future success

Prepare to be challenged to envision a future for your career/employment centre that will take you to a new level of success. We will work together to set ambitious goals and walk through a step-bystep process to achieve them. Participants will be involved in group work, discussions and activities to support their learning.

If your organization is forward-thinking and interested in building a professional management team for the future, you’ll want to register one or more participants, including high-potential colleagues being groomed for leadership responsibilities.

This is your chance to further develop your management skills for the benefit of your centre and your clients. These new skills will be useful in your current and in any future management roles!

He has also led strategic planning for the career services and co-op education offices at several universities and colleges across Canada.

Graham Donald is the President, Brainstorm Strategy Group Inc. and the General Manager, Simply Hired Canada Inc. He is a leading expert in the fields of recruiting and career services management.

Over the past 20 years he has advised dozens of major employers and developed a broad network of career development clients at universities and colleges across Canada.

Graham has developed a unique understanding of tomorrow’s workforce. He uses this expertise and his extensive experience in the campus recruitment marketplace to advise major employers when developing programs to attract, recruit, retain and manage staff.

Graham was Executive Director of the Canadian Association of Career Educators and Employers (CACEE) for seven years.

In 1996, he conceived and launched Campus WorkLink, which quickly became Canada’s largest job posting site for students and graduates. Campus WorkLink was sold to Workopolis.com in 2001 where he worked as part of the senior management team until starting Brainstorm Strategy Group, Inc. in 2003.

He also created The Canadian Institute for Career Centre Management – a management training program for career centre directors – and the Career Development Summit for leaders in campus career services and cooperative education.

Managing Strategic Change & Innovation in a Career/ Employment Centre

Your Seminar Leader

More recently, he launched the Strategic Enrolment Marketing & Management Forum (SEMM Forum) for recruitment and marketing professionals. Earlier in his career, Graham was owner and President of Turl Street Publications Ltd., a founding director of the Career Edge National Internship Program, and a founder, Past President and life member of the Young Entrepreneurs Association of Canada. He is also a former owner and director of a children’s canoe tripping camp, Camp Temagami. He received both his BA and MBA from the University of Toronto.

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Social Media for Career Development Bootcamp: Your Complete “How to” Guide Overview:

Social Media for Career Development Bootcamp

Maybe you have a LinkedIn profile set up. You’ve heard of Twitter. You know your clients have to be on social media to conduct a 21st century job search. You realize that social media must be part of your skillset to remain current as a career development professional. You might have even attended a session in the past where you’ve learned a few things about social media. But THIS is the seminar you’ve been waiting for.

According to the CERIC Survey of Career Service Professionals released last year, 65% of respondents said social media was an important tool for career development. However, only 11% rated themselves as very skilled. Now is your chance to change that. Geared to career development professionals, this seminar is your hands-on guide to the fast-paced world of social media. Whether you consider yourself a newbie or more advanced, these two days will get you up to speed.

Individual attention: Class size is limited so you can get individual attention.

Prerequisite: You must be familiar with the operation of your own computer. Please bring your own laptop computer, and be sure to have all the login information for any existing social media accounts with you.

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DAY 1

Your Social Media Toolkit Roll Up Your Sleeves

Why spend this time building your social media skills? If you’re a jobseeker, entrepreneur, employee – or the career development professional counselling them – you can enhance your personal brand, networking and marketing through social media.

• The importance of having a strategy before getting into social media • Becoming a Twitter power user: Setting up lists; joining chats; persistent searches; following influencers; gaining valuable followers

• Blogging: Why and how to blog • Advantages of GooglePlus: Search, Circles, Hangouts, Communities and more • Making the most of LinkedIn: Optimizing your profile; joining groups, participating in discussions

• Using Facebook: Setting up a page; engaging with your community; pitfalls of Facebook

• Pinning with Pinterest: How to use Pinterest; setting up boards; building a following • How to integrate social media into your daily activities • How to keep learning

Your Seminar Leader Donna Papacosta of Trafalgar Communications has been online since the 1990s and using social media since the days before it was called social media. A prolific blogger, podcaster and Twitterer, Donna helps her clients to integrate multimedia and social media tactics into their communications so they can get known, get remembered and get work.

Social Media for Career Development Bootcamp

You don’t need to figure out social media on your own! This first day of the seminar is where you get your burning questions about the WHY and HOW of social media answered. We will roll up our sleeves and explore the most popular social media platforms together.

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DAY 2 AM

Social Media for Career Development Bootcamp

Getting the Attention of Employers and Recruiters through LinkedIn

Learn the inside scoop from a career coach and former recruiter for Google Canada on what employers and recruiters are looking for online. Last year, 89% of employers planned to use a social network to recruit. Of all the social networks, LinkedIn is the world’s largest and most powerful professional network to find a job, do business and network. Currently, there are over 200 million users in over 200 countries on LinkedIn with two new users every second.

Find out how to use LinkedIn to accelerate a job search!

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• How a lack of updated knowledge is harming • What employers are really looking for in resumes

Your Seminar Leader

and how your LinkedIn profile is your new 21st century online resume

• Using LinkedIn to search for jobs and people • How to be found by a recruiter • Be searchable and get contacted on LinkedIn • How to tap into your network’s connections (2nd degree network) to discover new career possibilities

Plus, get your professional pictures taken for your LinkedIn profile and other professional use by an experienced photographer for only an extra $10. You will receive the photos in high resolution.

This is a great deal!

Diana YK Chan founded Magnify Your Marketability to help students and professionals unleash their uniqueness and potential so that they become more marketable, get great job opportunities faster, paid more and advance their career. Diana worked at top tier firms including Google, Accenture, Ivey and Telus. She’s screened over 10,000 resumes and conducted thousands of interviews where she’s learned the secrets to differentiate as top talent. Her unique story in moving from Hong Kong to Canada on her own at age 16 has greatly shaped the person she is today.

Diana completed her undergrad and MBA from Ivey.

She is also a professionally trained coach from the Coaching Training Institute.

Social Media for Career Development Bootcamp

jobseekers today

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DAY 2 PM

Social Media in Action: Real-World Applications

Social Media for Career Development Bootcamp

You have the basics; but what happens on Monday next week? There are a range of potential real-world challenges you may confront as practitioners in either explaining or using social media in a counselling role. Through interactive case studies, role play and open discussion we will explore some social media pitfalls, ethical dilemmas and other conflicts such as:

Personal privacy, safety and security for both clients and practitioners • Self-disclosure and potentially impacting boundaries, privacy and professionalism – protect yourself, protect your practice both now and in the future

• Multiple relationships and social media channels – “Why can’t we be friends?”

• Professionalism and online conduct – concerns from the “World of Mouth” • Stereotypes and social media – blue collar, mature workers, new Canadians, special interest groups – what likely may work, what likely may not, and how to discuss with clients

• “Strategic” thinking and applications for social media tools and channels – learn how to use social media in less than 20 minutes a day, and how to teach your clients to start using the tools available to increase their career development and exposure to recruiters and organizations 17

Your Seminar Leader • Handbooks for Twitter, Facebook, LinkedIn, blogging and other topics

• Checklists for social media updates for jobseekers • Reports and white papers on social media considerations for professionals using these channels

• Chris’s two small e-books to help you with social media site reviews and a process for the

• “10-Minute Sweep” social media strategy for daily use

Chris Kulbaba is a career development practitioner who is also an author, facilitator, speaker, writer, blogger and social media fanatic. After 16 years working for the same company in a job that was a terrible personal fit, he then worked through the company closure by co-ordinating an Action Centre that achieved over 94% success in less than 18 months – and then there was no holding him back.

Employment counsellors are motivated and impassioned to help everyone put their “best fit forward”, and use several tools to do this – both traditional and digital. Chris can help you make social media make a difference in your clients’ career journeys. With one of the top 10 LinkedIn networks in Canada, he brings real-world focus into the mysterious world of social media.

Social Media for Career Development Bootcamp

As an added bonus, you will leave with a complete set of resources (over 400 MB of documents) to begin your personal social media reference library including:

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CERIC and its Programs About CERIC

Strategic Programs

CERIC is a charitable organization that advances education and research in career counselling and career development.

ContactPoint is a multisector online community for professionals in the career development field dedicated to providing interactive dialogue, networking, resources and learning to advance the profession. OrientAction is ContactPoint’s

Mission

CERIC (Canadian Education and Research Institute for Counselling) 18 Spadina Road, Suite 200 Toronto, ON M5R 2S7 For more information on CERIC and its programs, visit www.ceric.ca

To encourage and provide education and research programs related to the development, analysis and assessment of the current counselling and career development theories and practices in Canada.

Vision To increase the economic and social wealth and productivity of Canadians through improved quality, effectiveness and accessibility of counselling programs, especially in the areas of counselling and career education.

The Canadian Journal of Career Development is a peer-reviewed publication of multi-sectoral career-related academic research and best practices from Canada and around the world.

Cannexus is Canada’s bilingual National Career Development Conference promoting the exchange of information and innovative approaches for career development and counselling.