FROM NZCB —
Karla Farrar Communications & Group Services Manager
NZCB brings something special to the small screen It’s been a while since New Zealand Certified Builders (NZCB) had some fresh online video content to share. COVID-19 put the brakes on our last attempt in 2020, so earlier this year our creative team from WAVE Creative Communications Agency came up with a wonderful concept and storyboard to help explain how great our members really are. It’s always hard to come up with a creative angle that builds NZCB’s point of difference, in a way that people want to watch. The concept is based around ‘Let’s build something special’. It’s all about getting our target audience, homeowners, to aspire to the best standards and feel drawn to our website’s ‘Find a builder’ page.
Synopsis:
We want to prove and show what special really means; it’s the opposite of expected – it’s the thought, detail, twist, surprise, eloquence, and magic… that makes a home a special and one-of-a-kind place to be. This requires the backing of specialists, who can deliver on ‘special’. When it came to looking for the homes to feature in our advertisement, we went straight to Revere magazine for inspiration. Revere is our own publication that celebrates our members’ craftsmanship. A range of properties are featured including: tiny homes, Passive Homes, modern homes, and beautiful renovations. After many months searching for the right homes to fit our storyboard, production started in May and we travelled up and down the country filming some of the most ‘special’ homes. We began in Queenstown in the rain, which provided some challenges, and finished in Mangawhai Heads with the most amazing sunrise. NZCB would like to say a big thank you to our members who were involved: TheBuilders.co.nz – Queenstown, Fearnley Construction – Leeston, Begovich Builders – Matamata, GBarr Construction – Auckland, and Smith Construction – Wellsford. Additional thanks to our members who starred as talent: Andy McRae, Central Otago President, and Gavin Barr (and Tilly, his neighbour’s puppy) from Auckland for being such good sports about being in front of the camera. Our ‘Special’ advertisement went live online at the start of June and will view to those who have shown an interest in building or renovating. Keep an eye out for it on Facebook and Instagram or check it out on the NZCB website at www.nzcb.nz.
The creative team from WAVE Creative Communications Agency.
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