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Identity brandbook
INDEX 01 . ABOUT US
07 . BRAND COLORS
13 . STATIONARY - ENVELOPE
02 . OUR LOGO
08 . LOGO APPLICATION
14 . BUSINESS BROCHURE
03 . THE ICON
09 . ICON SET
15 . COMPANY FLYER
04 . TYPOGRAPHY
10 . APPROVED APPLICATIONS
05 . FONT HIERARCHY
11 . STATIONARY - LETTERHEADS
06 . LOGO DIMENSIONS
12 . STATIONARY - BUSINESS CARDS
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ABOUT AMELEO, A GOOD STORY. At ameleo Miami, we recognize that running a business can pose continual challenges. Whether your goal is to restore performance or enhance profitability, we are ready to help. We go beyond consulting, our services are designed not only to analyze a business and devise a plan of action, but also to implement new practices or procedures. Our goal is to provide you with the most comprehensive service possible, which is why we utilize multiple resources such as consultants, interim managers, and even a network of international partners to custom design the best solution for each case. Our philosophy is to “Think Globally, Act Locally,� to help you expand your horizons with the knowledge that you are supported by a firm that is invested in your success. When you work with ameleo, you have a team that is prepared to help your business realize its full potential.
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OUR LOGO Our logo is the aggregate of our city icon, name of our company and location. We have chosen a corporate font with rounded lines to denote our distinction from other consulting firms. ameleo is a reputable consulting firm, but it is composed of friendly and approachable individuals who put the relationships with clients first.
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BRAND IDENTITY MANUAL
THE ICON MIAMI We at ameleo take great pride in our global partnerships and professional network alliances located throughout the world. It is through these alliances we add value, quality and an innovative approach to the services we provide and the partnerships we represent. Each one of our locations features elements unique to the location they belong to, showing true loyalty to our motto “Think Global, Act Local”
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BRAND IDENTITY MANUAL
THE FLAMINGO Few elements are as distinctive as the flamingo to identify Florida. It was a must to include it on our identity to the world.
THE BOAT It is said you have not seen Miami unless you have experienced it from the water. The boat represents the Miami lifestyle.
THE PALM
Characteristic of the Floridian landscape, palm trees emerge adding life to the urban landscape. They represent ameleo’s mission to go above and beyond to help our clients break through the clutter.
THE BUILDINGS located at the center of the Financial District in Miami, the buildings not only represent the cosmopolitan status of the city but the centralized location of our offices.
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TYPOGRAPHY
BRAND IDENTITY MANUAL
TYPOS
Aa
Aa
Aa
Core Mellow 45 Regular
Core Mellow 35 Light
Klavika Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 :;<=>?@[\]^_`{|}~!”#$%&’()*+,-./
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 :;<=>?@[\]^_`{|}~!”#$%&’()*+,-./
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 :;<=>?@[\]^_`{|}~!”#$%&’()*+,-./
Aa
Aa
Aa
Klavika Medium
Klavika Regular
Klavika Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 :;<=>?@[\]^_`{|}~!”#$%&’()*+,-./
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 :;<=>?@[\]^_`{|}~!”#$%&’()*+,-./
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 :;<=>?@[\]^_`{|}~!”#$%&’()*+,-./
The correct use of the different fonts for the brand is crucial in order to capture Ameleo’s brand identity. For this reason, it is important to respect the parameters listed below: · Core Mellow FONT Logotype’s main font. · Klavika This font should be used exclusively for titles and content.
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FONT HIERARCHY
1
MAIN TITLE (separator) Core Mellow 45 Regular
2 SECTION TITLE
(PRIMARY TEXT) Core Mellow 35 Light
3 SNIPPET
(SECONDARY TEXT) Klavika Regular
4
CONTENT (complementary TEXT) Klavika Light
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BRAND IDENTITY MANUAL
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LOGO DIMENSIONS
BRAND IDENTITY MANUAL
Ameleo’s logo becomes illegible when reduced to less than 1.0”. This is the minimum size permitted, and it should be respected to ensure the name’s legibility.
Minimum logo size without icon 1.0 inch
The icon size (when using without the name) should not be less than 0.5”,
Minimum logo size with icon 1.0 inch
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BRAND COLORS
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BRAND IDENTITY MANUAL
DEFINED COLORS FOR PRINT Color versions of the brand are limited to those found on this page. AMELEO’s RED The brand is reproduced using a special color: Pantone 199 C AMELEO’s BLUE Brand’s main complementary color, PANTONE 2747 C RGB COLOR Hexadecimal format (a hex triplet) - Web colors - A HEX color (using the leading number sign #) is specified according to the intensity of its red, green and blue components, each represented by eight bits. FOUR-COLOR PROCESS When using four-color process, use the specified CMYK values.
PANTONE 199 C
C M Y K
7% 100% 85% 1%
HEX dc003 2
R G B
PANTONE
220 0 50
C M Y K
2747 C
100% 93% 24% 22%
R G B
0 27 114
HEX 001b7 2
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LOGO APPLICATIONS There are 5 allowed uses of the ameleo logo:
BRAND IDENTITY MANUAL
1
2
3
4
1. Logo with location name and icon 2. Landscape mode for horizontal usage 3. logo with location name withot icon 4. logo only 5. icon only
5
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AMELEO ICON SET
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PARTNERSHIP ALLIANCES CITY LOGOS
ameleo Miami is committed to the overall success of domestic and international clients. We at ameleo take great pride in our Global Partnerships and Professional Network Alliances located throughout the world. With our Global Partnerships and Network Alliances you can count on our innovative approach and experience. Each partner has an independent icon that will be used on each specific city.
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APPROVED APPLICATIONS Color versions of the brand are limited to those found on this page.
BRAND IDENTITY MANUAL
1
2
3
4
5
6
When the Ameleo brand is applied over a color background it must to be used in white.
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STATIONERY
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BRAND IDENTITY MANUAL
In Letterhead, envelopes and folders the Logo must be on the top left corner
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STATIONERY Business Cards
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BRAND IDENTITY MANUAL
STATIONERY
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ENVELOPES
1
1
2
Commercial Flap Size #10 4.125 x 9.5v x 98 x 225
2
Catalog or Open End Size #1 6 x 9 152 x 229
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BROCHURE
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BRAND IDENTITY MANUAL
FLYER
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BRAND IDENTITY MANUAL
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