DELEGATE HANDBOOK
CHANGING
TRADE
MEANS SUPPORTING the Sustainable
development
goals
Fairtrade Canada is committed to supporting the SUSTAINABLE DEVELOPMENT GOALS. They are intended to transform our world – to end poverty, protect the planet and ensure prosperity for all by 2030. Join us as we make a difference in the lives of farmers and workers by changing trade. Learn more at fairtrade.ca/SDGs Follow us @fairtradecanada
2 • 2018 NATIONAL FAIR TRADE CONFERENCE • DELEGATE HANDBOOK
DELEGATE HANDBOOK CONTENTS
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CONFERENCE SPONSORS
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SCHEDULE
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SESSION OVERVIEWS: HOW CHANGE HAPPENS
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410
425
415
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Teck Gallery
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510
520
525
600
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SUPPLY CHAIN TRANSPARENCY: PRODUCERS AND SUPPLIERS 8 THE 2030 AGENDA: THE SDGS
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FAIR TRADE 101
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THE FOOD TRADE GAME: INTERACTIVE LEARNING
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FAIR TRADE PROGRAMS 101
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SUPPLY CHAIN TRANSPARENCY: BRANDS
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MOBILIZING TO PROMOTE CLIMATE JUSTICE
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FAIRTRADE CERTIFICATION
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YOUTH LEADERSHIP, WORLD SHOPS, AND CIVIC ENGAGEMENT 9 AUTHENTIC BRAND MARKETING
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FAIR TRADE SCHOOLS
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SFU HARBOUR CENTRE
PROMOTING SUSTAINABLE COFFEES IN CANADA 10
REGISTRATION DESK
THE STATE OF THIRD-PARTY CERTIFICATIONS
MAIN HALL
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STARTING AND GROWING A FAIR TRADE BUSINESS 11 PUBLIC ENGAGEMENT AND SOCIAL CHANGE
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GENDER AND FAIR TRADE
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TEXTILES AND CLOTHING ROUNDTABLE
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DEEPENING RELATIONSHIPS WITH PRODUCERS
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FAIR TRADE CAMPUSES
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TECK GALLERY BREAKOUT SESSIONS
SUSTAINABLE PUBLIC PROCUREMENT 12 LIVING WAGE/LIVING INCOME
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OVERSEAS MINING
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FAIR TRADE TOWNS
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NAFTA AND CANADA’S TRADE AGENDA
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SPORTS BALLS
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FOOD SERVICE AND DISTRIBUTION
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ENGAGING ELECTED OFFICIALS
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MODERN SLAVERY ACT
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FAIR TRADE HANDMADE IN CANADA 14 INTERNATIONAL DEVELOPMENT AND SOLIDARITY 14 TECHNOLOGY AND FAIR TRADE SPEAKER BIOS
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This means that Bullfrog Power’s generators put 100% green power onto the grid to match the amount of conventional electricity the event uses, displacing energy from higher impact sources. Across Canada, Bullfrog’s green electricity comes from a blend of wind and certified low-impact hydro sourced from new Canadian renewable energy facilities. For more information on Bullfrog’s green energy, visit www.bullfrogpower.com. 3
2018 NATIONAL FAIR TRADE CONFERENCE PARTNE RS
PL ATINUM SPONSORS
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
4 • 2018 NATIONAL FAIR TRADE CONFERENCE • DELEGATE HANDBOOK
CFTN Fairtrade Mag 2018-finalfeb19.-crvspdf.pdf
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CONFERENCE SCHEDULE L E T ’S G E T S O C I A L ! # F T C O N F E R E N C E 2 018 FOLLOW US ON FACEBOOK! /CFTNETWORK FOLLOW US ON TWIT TER! /CFTNETWORK FOLLOW US ON INSTAGRAM! /CFTNETWORK WE’RE GEOTAGGED ON SNAPCHAT!
FRIDAY, MARCH 2, 2018 8:00–9:00•LIGHT BREAKFAST•ROOM 1400-1430 9:00–9:45•WELCOME•ROOM 1400-1430 • Councillor Raymond Louie, City of Vancouver • Mark McLaughlin, Simon Fraser University
9:45–10:45•KEYNOTE•ROOM 1400-1430 • Xiomara Paredes (CLAC) • Julie Francoeur (Fairtrade Canada)
10:45–11:15•BREAK•ROOM 1400-1430 11:15–12:30•BREAKOUT SESSIONS »» »» »» »» »»
HOW CHANGE HAPPENS•ROOM 1510•SEE PAGE 8 FOR OVERVIEW SUPPLY CHAIN TRANSPARENCY: PRODUCERS•ROOM 1600•PAGE 8 THE 2030 AGENDA: THE SDGs•ROOM 1520•PAGE 8 FAIR TRADE 101•ROOM 1525•PAGE 8 THE FOOD TRADE GAME: INTERACTIVE LEARNING•ROOM 1500•PAGE 8
12:30–1:45•LUNCH
CONNECT TO WIFI
• FOOD SERVICE IN CONCOURSE / DINING IN ROOM 1400-1430 • ORIGIN TRIP PHOTO EXHIBIT•TECK GALLERY LOUNGE
1. CONNECT TO SFUNET WIRELESS NETWORK
1:45–3:00•BREAKOUT SESSIONS
2. OPEN ANY WEBPAGE 3. ENTER THESE CREDENTIALS: • ACOUNT ID: LW4320 • PASSWORD: nftc2018!
»» »» »» »»
FAIR TRADE PROGRAMS 101•ROOM 1510•PAGE 8 SUPPLY CHAIN TRANSPARENCY: BRANDS•ROOM 1600•PAGE 8 MOBILIZING TO PROMOTE CLIMATE JUSTICE•ROOM 1520•PAGE 9 FAIRTRADE CERTIFICATION: UNDERSTANDING PROCESSES, SYSTEMS, AND AUDITING•ROOM 1500•PAGE 9 » » YOUTH LEADERSHIP, WORLD SHOPS, AND CIVIC ENGAGEMENT •ROOM 1525•PAGE 9
3:00–3:30•BREAK•ROOM 1400-1430 3:30–4:45•BREAKOUT SESSIONS »» »» »» »»
AUTHENTIC BRAND MARKETING•ROOM 1600•PAGE 10 FAIR TRADE SCHOOLS•ROOM 1500•PAGE 10 PROMOTING SUSTAINABLE COFFEES IN CANADA•ROOM 1520•PAGE 10 A LOOK AT LABELS: THE STATE OF THIRD-PARTY CERTIFICATIONS •ROOM 1510•PAGE 10
5:00–6:00•FAIRTRADE CANADA MEMBERS MEETING • ROOM 7000, 7TH FLOOR, SFU HARBOUR CENTRE
5:00–9:00•OPENING NIGHT SOCIAL
• UBER LOUNGE AT STEAMWORKS BREWPUB, 375 WATER STREET
6 • 2018 NATIONAL FAIR TRADE CONFERENCE • DELEGATE HANDBOOK
SATURDAY, MARCH 3, 2018
SUNDAY, MARCH 4, 2018
8:00–9:00•LIGHT BREAKFAST•ROOM 1400-1430
9:15–10:15•LIGHT BREAKFAST•ROOM 1400-1430
9:00–9:15•WELCOME•ROOM 1400-1430
10:15–10:30•WELCOME•ROOM 1400-1430
9:15–10:15•KEYNOTE•ROOM 1400-1430
10:30–10:45•BREAK•ROOM 1400-1430
• Ali Imran Shabbir (Ali Trading)
10:45–12:00•BREAKOUT SESSIONS
10:15–10:45•BREAK•ROOM 1400-1430 10:45–12:00•BREAKOUT SESSIONS » » STARTING AND GROWING A FAIR TRADE BUSINESS•ROOM 1520•PAGE 11 » » PUBLIC ENGAGEMENT AND SOCIAL CHANGE•ROOM 1510•PAGE 11 » » GENDER, CANADA’S NEWLY LAUNCHED FEMINIST INTERNATIONAL ASSISTANCE POLICY, AND FAIR TRADE•ROOM 1425•PAGE 11 » » TEXTILES AND CLOTHING ROUNDTABLE•ROOM 1415•PAGE 11
12:00–1:15•LUNCH
• FOOD SERVICE IN CONCOURSE / DINING IN ROOM 1400-1430 • FAIR TRADE FASHION SHOWCASE•TECK GALLERY LOUNGE
1:15–2:30 PM•BREAKOUT SESSIONS
» » FOOD SERVICE, DISTRIBUTION, AND MARKETING FAIR TRADE PRODUCTS•ROOM 1425•PAGE 14 » » ENGAGING ELECTED OFFICIALS: STARTEGIES AND BEST PRACTICES•ROOM 1520•PAGE 14 » » INTRODUCING A MODERN SLAVERY ACT IN CANADA•ROOM 1415•PAGE 14
12:00–1:15•LUNCH
• FOOD SERVICE IN CONCOURSE / DINING IN ROOM 1400-1430
1:15–2:30•BREAKOUT SESSIONS » » FAIR TRADE HANDMADE IN CANADA•ROOM 1520•PAGE 14 » » TRADITIONAL INTERNATIONAL DEVELOPMENT AND TRANSITIONING TO SOLIDARITY•ROOM 1415•PAGE 14 » » TECHNOLOGY AND FAIR TRADE•ROOM 1425•PAGE 14
» » DEEPENING RELATIONSHIPS WITH PRODUCERS•ROOM 1510•PAGE 11 » » FAIR TRADE CAMPUSES: THE POWER OF CAMPAIGNS•ROOM 1520•PAGE 11 » » SUSTAINABLE PUBLIC PROCUREMENT: ALIGNING VALUES, MITIGATING RISKS AND SHIFTING MARKETS•ROOM 1415•PAGE 12 » » LIVING WAGE / LIVING INCOME: NEW DEVELOPMENTS IN FAIRTRADE •ROOM 1425•PAGE 12
2:30–3:00•BREAK•ROOM 1400-1430 3:00–4:15•BREAKOUT SESSIONS » » OVERSEAS MINING•ROOM 1415•PAGE 12 » » FAIR TRADE TOWNS: DEVELOPING STRATEGIES FOR LONG-TERM ENGAGEMENT •ROOM 1520•PAGE 13 » » NAFTA NEGOTIATIONS AND CANADA’S “PROGRESSIVE” TRADE AGENDA • ROOM 1425•PAGE 13 » » SPORTS BALLS•ROOM 1510•PAGE13
7:00–10:00•CANADIAN FAIRTRADE AWARDS
• HOSTED BY FAIRTRADE CANADA • FOUNDERS HALL / EVENT ROOMS 1200-1500 AT SFU SEGAL BUILDING, 500 GRANVILLE STREET
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SESSION OVERVIEWS: FRIDAY HOW CHANGE HAPPENS
FAIR TRADE 101
Room 1510 from 11:15 am to 12:30 pm
Room 1525 from 11:15 am to 12:30 pm
Who are the champions of change? What is your group’s theory of change? Grassroots social movements are often where change starts. As these movements grow and gain support, institutions and businesses take notice and begin changing how they operate, source, or communicate. Eventually governments take notice and policy changes follow, cementing changes into place. While this is one common theory of change, there are others. This session explores various theories of change on both the consumer and supplier side, starring fascinating case studies. Food for thought guaranteed. • Mike Simpson (BCCIC) • José Abad-Puelles (Fairtrade Canada) • Zack Gross (MCIC)
Taking you from the rugged hills of Oaxaca to the aisles of your local grocery store, this session recounts fair trade’s origin story, sharing the pictures and tales that highlight the key leaders and moments in the growth of the fair trade movement. We outline essential fair trade principles and show how these principles have underpinned the movement since its inception. • Éric St-Pierre (Oxfam-Québec)
SUPPLY CHAIN TRANSPARENCY: PRODUCERS AND SUPPLIERS
Room 1600 from 11:15 am to 12:30 pm
For commodity trading, supply chain transparency has established itself as primordial in terms of risk management and marketing. What does the concept of supply chain transparency represent for producers and suppliers of such commodities? How does it impact their trading relationships? This panel discusses what it means for producer organizations to be part of a transparent supply chain. By presenting the supply chain specificities for different commodities (coffee, banana, etc.), this panel examines the benefits, implications, and limitations of supply chain transparency for producers, workers, and co-op members. • Xiomara Paredes (CLAC) • Andres Gonzalez Aguilera (Manduvira Co-op)
THE 2030 AGENDA: THE SUSTAINABLE DEVELOPMENT GOALS
Room 1520 from 11:15 am to 12:30 pm
This session comprises three parts: 1) describing the SDGs, how they came to be, and strategies for achieving them; 2) connecting the SDGs to the fair trade movement, the Canadian context, and the federal government; 3) mapping, through an interactive, assetsbased approach, what the Canadian fair trade movement is already doing to advance the SDGs, and looking at how the fair trade community is leading the way to achieving the 2030 goals. • Dan Harris (BCCIC) • Helen Reimer (Fairtrade Canada) • Erin Hancock (Saint Mary’s University)
8 • 2018 NATIONAL FAIR TRADE CONFERENCE • DELEGATE HANDBOOK
THE FOOD TRADE GAME: INTERACTIVE LEARNING
Room 1500 from 11:15 am to 12:30 pm
The Food Trade Game is a fun and exciting way to experience the realities of our global food market through role playing and simulation. Participants are assigned to different actors in the industry, and through rounds of trading and economic transactions, each player tries to meet their objectives within the larger context of the market. At this year’s CFTN Conference we will be using this model to explore the fair trade framework around coffee production in the forest gardens of Oaxaca, Mexico. Experience growing coffee like never before in this exciting and educational format! • Randall Coleman (Fair Trade Vancouver)
FAIR TRADE PROGRAMS 101: AN OVERVIEW OF THE FAIR TRADE GRASSROOTS MOVEMENT
Room 1510 from 1:45 pm to 3:00 pm
Are you new to the fair trade movement and don’t know where to start? Do you want a refresher on what Fair Trade Programs are all about? This session presents an overview of all programs (Town, Campus, School, Workplace, Event, Faith Group, and Ambassador) with highlights from leaders in each program. • Torrye McKenzie (CFTN) • Loïc de Fabritus (AQCE)
SUPPLY CHAIN TRANSPARENCY: BRANDS
Room 1600 from 1:45 pm to 3:00 pm
For commodity trading, supply chain transparency has established itself as primordial in terms of risk management and marketing. Sharing information about a product’s origin and trading terms can influence a consumer’s perception of that product and shape their buying decisions. But when a business exposes its supply chain relationships, it becomes more vulnerable to competition. From
a business perspective, is supply chain transparency compatible with supply chain resilience? How does it affect your brand and marketing efforts? With panelist representation from across sectors, this session explores how organizations approach transparency, asking why transparency is important and considering benefits and limitations to businesses who have opted to be open and transparent in their supply chains. • Heather Deeth (LUSH) • Stephanie Garrett (INLE) • Bill Barrett (Planet Bean)
Make your next cup of coffee a statement
MOBILIZING TO PROMOTE CLIMATE JUSTICE: WHERE FAIR TRADE FITS IN
Room 1520 from 1:45 pm to 3:00 pm
What is our role when it comes to climate justice? How can we, as individuals, companies, or organizations, do our part? Where does fair trade fit in? In this session we review a number of initiatives, practices, and opportunities that can inspire and equip us all— solutions that can be acted upon in the short and long term. • Monika Firl (Coop Coffees) • Kahlil Baker (Taking Root) • Jae Mather (Carbon Free Group) • Helen Reimer (Fairtrade Canada)
FAIRTRADE CERTIFICATION: UNDERSTANDING PROCESSES, SYSTEMS, AND AUDITING
Room 1500 from 1:45 pm to 3:00 pm
This session takes a deep dive into process, procedures, and governance. We explain how to become a licensee and unpack the full chain of Fairtrade certification, from field to fork. • Evelyne Valade (Fairtrade Canada) • Julie Francoeur (Fairtrade Canada)
YOUTH LEADERSHIP, WORLD SHOPS, AND CIVIC ENGAGEMENT
Room 1525 from 1:45 pm to 3:00 pm
This session features a workshop on youth civic participation, leadership, and social change—led by students. Learn about these students’ experiences participating in the Fair Trade School program and working at Oxfam’s Magasin du Monde, and hear the story about how they influenced their municipality to become a Fair Trade Town. • Éric St-Pierre (Oxfam-Québec) • Students from Oxfam World Shop schools in Quebec
choose Fairtrade certified and support a more ethical food economy
find out more at liveitgood.ca 9
SESSION OVERVIEWS: FRIDAY AUTHENTIC BRAND MARKETING
Room 1600 from 3:30 pm to 4:45 pm
FAIR TRADE SCHOOLS: FINDING ALLIES AND SHARING RESOURCES
Room 1500 from 3:30 pm to 4:45 pm As consumers continue to become more educated on the social and environmental impact of their purchasing decisions, competition among sustainable brands and “green” marketing is fierce. Learn how to cut through the clutter and tell your authentic brand story in this tactical marketing workshop. Hear the good and the bad from Ethical Bean on recent influencer marketing and social media campaigns. Learn how to embed your brand values throughout all marketing communications. And takeaway some tips and tricks on how to best work with retailers and partners on collaborative campaigns, such as Fairtrade Month. Whether you’re marketing on a budget or looking to tell your Fairtrade story for the first time, this session is loaded with practical takeaways. • Luke Aulin (RTOWN) • Lauren Archibald (Ethical Bean Coffee) • John Marron (Fairtrade Canada)
This session reviews updates and major accomplishments by Fair Trade School groups from across the country. We also discuss strategies on how to integrate fair trade into your school’s curriculum, examine best practices for engaging your community in your campaign and other local fair trade designations, and pass along tips on managing and growing campaign funds. The last part of the session is an opportunity to network, find allies, and share resources. • Torrye McKenzie (CFTN) • Loïc de Fabritus (AQCE)
PROMOTING SUSTAINABLE COFFEES IN CANADA
Room 1520 from 3:30 pm to 4:45 pm
In Canada the demand for sustainably sourced coffees is increasing, yet there is still much more to be done. Fairtrade represents only 3% of the total green coffee imported into Canada. This session explores ideas on how to increase the demand for Fairtrade-certified coffee in Canada and increase sales by Fairtrade-certified producers, who need to sell at least 30% of their production under Fairtrade terms. Learn about successful West Coast Canadian coffee companies and discover their insights on how the movement can help drive Fairtrade sales forward. • Sofia Molina (Fairtrade Canada) • Aaron De Lazzer (Ethical Bean) • Xiomara Paredes (CLAC) • Leah Bowman (Canterbury Coffee)
A LOOK AT LABELS: THE STATE OF THIRD-PARTY CERTIFICATIONS
Room 1510 from 3:30 pm to 4:45 pm
This session reviews recent mergers between UTZ & Rainforest Alliance and between Ecocert and IMO: Fair for Life, as well as big companies like Mondelez, Sainsbury, and Tesco launching internal sustainability programs. We discuss the possible reasons for and impacts of these recent shifts in fair trade and explore ways to navigate these trends. • Krista Pineau (Ecocert Canada) • Julie Francoeur (Fairtrade Canada)
10 • 2018 NATIONAL FAIR TRADE CONFERENCE • DELEGATE HANDBOOK
SESSION OVERVIEWS: SATURDAY STARTING AND GROWING A FAIR TRADE BUSINESS
TEXTILES AND CLOTHING ROUNDTABLE
Room 1520 from 10:45 am to 12:00 noon
Room 1415 from 10:45 am to 12:00 noon
Recounting successes and failures, business owners share their experiences in fair trade, and provide advice for those looking to start a fair trade business. Firefly Insights and Green Campus Co-op discuss their starts, and the owners of Fable Naturals address how their business ended, so others can learn from their story. The Business Development Bank of Canada (BDC) also presents on financing options for new entrepreneurs in Canada. • Jennifer Williams (Firefly Insights) • Carla Heim (Business Development Bank of Canada) • Chris Nicol (Hola Deodorant) • Madison Hopper (Green Campus Co-op)
With a complex global supply chain, clothing and textiles affect the lives of millions around the world. Atrocities such as Rana Plaza emphasize the need for change, as well as the responsibility and effort needed to create it. While we recognize that true reform requires collaboration across industries and sectors, every individual and organization has a role to play. This session explores challenges and opportunities in moving forward with more ethical clothing and textile production. • Andy Hira (Simon Fraser University) • Kelly Drennan (Fashion Takes Action) • Helen Reimer (Fairtrade Canada) • Daphne Woo (Amacata) • Darryl Reed (York University)
PUBLIC ENGAGEMENT AND SOCIAL CHANGE
Room 1510 from 10:45 am to 12:00 noon
DEEPENING RELATIONSHIPS WITH PRODUCERS
Room 1510 from 1:15 pm to 2:30 pm How can fair trade target a more diverse consumer audience? What do millennials want? Where do they get their information from? How did social change happen over time? This session explores public engagement and looks at the psychology behind social change, and the issue of values versus actions and where these don’t always align. This session discusses both the challenges and possibilities that public engagement has to offer. • Sarah Heim (SFU) • Mike Simpson (BCCIC) • Zack Gross (MCIC)
GENDER, CANADA’S FEMINIST INTERNATIONAL ASSISTANCE POLICY, AND FAIR TRADE
What is expected in an export/import relationship? Where should these relationships takes us? This session looks at two examples of different relationships between producers and businesses. First we visit Ecuador, where a co-op is being threatened by a Canadian mining company. Then we discover how St. Jerome’s University, Planet Bean, and Café Feminino in Peru have teamed up to move their relationship beyond producing, roasting, and buying coffee. • Jennifer Williams (Firefly Insights) • Bill Barrett (Planet Bean Coffee) • Dr. Katherine Bergman (St. Jerome’s University)
FAIR TRADE CAMPUSES: THE POWER OF CAMPAIGNS
Room 1425 from 10:45 am to 12:00 noon
Room 1520 from 1:15 pm to 2:30 pm
Canada’s newly adopted Feminist International Assistance Policy aims to reduce extreme poverty and build a more peaceful, inclusive, and prosperous world. The policy recognizes that promoting gender equality and empowering women and girls is the most effective approach to achieving this goal. This session explores the new policy and how its approach to international assistance relates to and aligns with fair trade. • Erin Hancock (Saint Mary’s University) • José Abad-Puelles (Fairtrade Canada)
This session covers the major accomplishments of Fair Trade Campus groups from across the country. Three workshops will be facilitated: 1) The Power of Campus Campaigns, a recap of Fair Trade Campus Week 2017 and a brainstorming session for future local and national fair trade campaigns; 2) Silver and Gold Fair Trade Campus applications, an overview of everything you need to know to apply; and 3) Fundraising, a look at the Fair Trade Advocacy Fund and National Funding Database. The last part of the session is an opportunity to network and share resources. • Torrye McKenzie (CFTN) • Loïc de Fabritus (AQCE) • Mike Allan (Western University) • Gabriela Warrior Renaud (Fairtrade Canada) 11
SUSTAINABLE PUBLIC PROCUREMENT: ALIGNING VALUES, MITIGATING RISKS, AND SHIFTING MARKETS
Room 1415 from 1:15 pm to 2:30 pm
Our coffee is 100% fair trade and supports Stop Hunger Foundation.
Local and federal government agencies, post-secondary institutions, and other public sector organizations are responsible for billions of dollars of spending annually in Canada. Within their deep and complex supply chains lies a host of sustainability risks and opportunities. In this session we hear from leaders in the public sector who are leading the charge in shifting long-term spending patterns. Learn about what drives sustainable procurement, the recent trends, and best practices. Hear about the increasing interest in social procurement, and also why we still need to close the gap on green procurement. Join an interactive discussion with panel members on how we can collectively raise the profile of sustainable procurement to drive a social and environmental innovation agenda, and add your voice to the planning process for a new national network of public procurement practitioners. • Tim Reeve (Reeve Consulting) • Vicky Wakefield (UBC) • Mary Aylesworth (SFU)
LIVING WAGE/LIVING INCOME: NEW DEVELOPMENTS IN FAIRTRADE
Room 1425 from 1:15 pm to 2:30 pm
After decades of work to improve the lives of farmers and workers, big questions remain: Can these farmers and workers now make a better living? How much is a living wage for a factory worker in Bangladesh? What is a living income for coffee farmers in Peru? The Fairtrade International system has set ambitious goals to reach living wages and living income for many farmers and workers by 2020. This session unpacks how Fairtrade defines a decent livelihood and living wages, and tackles the hard questions around pricing. • Julie Francoeur (Fairtrade Canada) • Xiomara Paredes (CLAC)
OVERSEAS MINING
Room 1415 from 3:00 pm to 4:15 pm
Quality of Life is our mission and profession. At the core of our business are unwavering principles of diversity, sustainability, local prosperity and respect for every resource we work with. www.sodexo.ca
12 • 2018 NATIONAL FAIR TRADE CONFERENCE • DELEGATE HANDBOOK
Mining has been and continues to be a significant contributor to Canada’s economy, through both employment and export revenue. This vast national industry has local implications for communities and the environment. This session explores the impact of Canada’s mining companies and their overseas operations, specifically addressing community benefit agreements and how Canada’s federal government, as well as host country governments, could take a more active role to support the sector in improving responsible and sustainable practices. • Andy Hira (SFU) • Nadja Kunz (UBC) • Daniela Chimisso dos Santos (Invenient Consulting)
FAIR TRADE TOWNS: DEVELOPING STRATEGIES FOR LONG-TERM ENGAGEMENT
Room 1520 from 3:00 pm to 4:15 pm
This session looks at updates and major accomplishments by Fair Trade Town groups from across the country. Three workshops will be facilitated: 1) Engaging Your Local Business Sector, a look at promoting fair trade and your campaign; 2) Goal Setting and Strategic Planning to Ensure Results, a guide to establishing sustainable funding sources and reporting mechanisms; and 3) Building Relationships in Your Community, an overview of ways to grow your town’s commitment to fair trade, including a look at program designations, outreach to general public, working with local organizations, and going above your current commitments. The last part of the session is an opportunity to network, find allies, and share resources. • Torrye McKenzie (CFTN) • Loïc de Fabritus (AQCE) • Rita Steele (Fair Trade Vancouver) • John Marron (Fairtrade Canada)
NAFTA NEGOTIATIONS AND CANADA’S “PROGRESSIVE” TRADE AGENDA
Room 1425 from 3:00 pm to 4:15 pm
Can meaningful social and environmental standards and protections be inserted into trade agreements? The current federal government says it is committed to labour, environment, indigenous rights, and gender equality chapters for future trade agreements. What would these chapters look like and how effective will they be? This session features a panel to discuss the above and also touch on NAFTA negotiations, as well as the TPP, CETA, and other trade agreements. • Gavin Fridell (Saint Mary’s University) • Adam Sneyd (University of Guelph)
SPORTS BALLS
Room 1510 from 3:00 pm to 4:15 pm There are two main elements of a soccer ball: One is the inner bladder; the second is the outer cover, which comprises 32 handsewn panels. This session looks at what’s involved in manufacturing soccer balls and other sports balls, and discusses how tough, tedious, and exacting this work can be. Learn about the various types of sports balls manufactured in Pakistan, and how fair trade benefits the people who make them. • James Milligan (Volo Athletics) • Ali Imran Shabbir (Ali Trading)
13
SESSION OVERVIEWS: SUNDAY FOOD SERVICE, DISTRIBUTION, AND MARKETING FAIR TRADE FAIR TRADE HANDMADE IN CANADA PRODUCTS Room 1520 from 1:15 pm to 2:30 pm
Room 1425 from 10:45 am to 12:00 noon
Distribution is the process of making a product or service available for people who need it. In consumer markets, a key decision is whether to use a push or pull strategy. In a push strategy, the marketer uses intensive advertising and incentives aimed at distributors, especially retailers and wholesalers, with the expectation that they will stock the product or brand, and that consumers will purchase it when they see it in stores. In a pull strategy, the marketer promotes the product directly to consumers hoping that they will pressure retailers to stock the product, thereby pulling it through the distribution channel. This session explores these concepts, with a focus on how we can ensure broad availability and consumer support for fair trade products. • John Marron (Fairtrade Canada) • Stephanie Ray (Ethical Bean) • Jana Vodicka (Chartwells) • Vicky Wakefield (UBC)
ENGAGING ELECTED OFFICIALS: STRATEGIES AND BEST PRACTICES
Room 1520 from 10:45 am to 12:00 noon
Working with elected officials is an effective way to advocate for the issues you care about. While it can seem like a daunting experience for those who have never done it, it needn’t be scary. Elected representatives have the responsibility of listening to the concerns of their constituents. This session covers strategies and best practices in working with political offices to ensure your ideas are heard. • Sasha Caldera (Canadians for Tax Fairness) • Loïc de Fabritus (AQCE)
INTRODUCING A MODERN SLAVERY ACT IN CANADA
Room 1415 from 10:45 am to 12:00 noon
Modern slavery legislation has recently been passed in the UK, mandating that companies and businesses shed light on any goods made by slaves, and take necessary steps to stop buying these goods. Learn about why a modern slavery act matters to the fair trade movement, and explore its global impacts and whether such an act could get passed in Canada. This session discusses the current state of slavery around the globe, Fairtrade Canada’s role in advocating for this act in Canada, and how it could bust current norms of exploitation. • Sarah Heim (SFU) • Julie Francoeur (Fairtrade Canada) • Dr. Gavin Fridell (Saint Mary’s University) 14 • 2018 NATIONAL FAIR TRADE CONFERENCE • DELEGATE HANDBOOK
Fair trade handmade products continue to be an underserved portion of the movement and market in Canada. Hear from the Executive Director of the Fair Trade Federation about the current state of handmade in North America, and discuss some of the issues and challenges specific to the Canadian fair trade marketplace, with a goal to help identify opportunities to widen the impact of an authentic and inclusive fair trade movement. • Chris Solt (Fair Trade Federation)
TRADITIONAL INTERNATIONAL DEVELOPMENT AND TRANSITIONING TO SOLIDARITY
Room 1415 from 1:15 pm to 2:30 pm
How can we ensure that our support for development in the Global South is based on solidarity and transformative change, and transcends our Western bias? This session delves into such topics as the opportunity of supporting entrepreneurism and higher wage initiatives, as well as examples of solidarity-driven development models that may resolve some of the issues that arise within neocolonial approaches. • Dr. Gavin Fridell (Saint Mary’s University) • Zack Gross (MCIC) • José Abad-Puelles (Fairtrade Canada) • Erin Hancock (Saint Mary’s University) • Darryl Reed (York University)
TECHNOLOGY AND FAIR TRADE
Room 1425 from 1:15 pm to 2:30 pm
Global supply chains are complex and difficult to map, making traceability and accountability challenging to achieve. The emergence of new technologies to trace the movement of products and monitor the social and environmental impacts they leave behind provides many opportunities, but navigating through the early stage concepts, the technical details, and the hype is no simple feat. This session introduces examples of how emerging technologies, such as blockchain and worker voice technologies, could increase supply chain transparency. We also discuss technology’s role (both opportunities and limitations) in the fair trade universe. • Mike Allan (Western University) • Vera Belazelkoska (Ulula)
NOTES 15
SPEAKER BIOS AARON DE LAZZER—ETHICAL BEAN COFFEE Aaron is Director of Coffee for Ethical Bean, where he sources, secures, and serves the finest Fairtrade and organic coffees possible. His purview includes quality control and acting as a liaison for all things coffee related. After two plus decades, Aaron is still smitten by the places, people, and potential of coffee—all distilled into a beautiful brew or a demitasse pulled short. Aaron has served on multiple international cupping competition juries in Panama, Peru, and Nicaragua. Additionally he has judged barista competitions both nationally and internationally. Aaron is a Certified Q Grader; the first Canadian to achieve the distinction. ADAM SNEYD — UNIVERSIT Y OF GUELPH Adam is an Associate Professor with the Department of Political Science at the University of Guelph, Canada. He has authored two books on the politics of cotton: Governing Cotton: Globalization and Poverty in Africa (Palgrave MacMillan, 2011) and Cotton (Polity Press, 2016). More broadly, Adam’s research focuses on the global politics of commodities, and emphasizes food, resource, and development challenges in African contexts. He is currently studying the politics associated with the use of trendy buzzwords in development debates, and is writing a book about development politics. ALI IMRAN SHABBIR — ALI TRADING COMPANY Ali is Managing Director of Pakistan-based Ali Trading and has 30 years of experience in the sports business. His expertise is in manufacturing and sourcing products, mainly soccer balls, handballs, and gloves. Ali believes that every successful business is based on a strong understanding of finances, an area he keenly takes interest in. For business, Ali has had the opportunity to travel extensively around the world. His motto is this: If there is a problem there must be a solution as well. ANDRES GONZALEZ AGUILERA — MANUDVIRA CO-OP Andres is General Manager of Manduvira co-operative and sugar mill in Arroyos and Esteros, Paraguay. Andres is a visionary leader who built a small agricultural co-operative founded during the days of dictatorship in Paraguay into a leading supplier of fair trade and organic sugar. Once the co-operative was well established as a fair trade and organic sugar supplier, he led the co-operative to develop the business plan and raise financing to build the world’s first fair trade, organic mill that is owned by small-scale farmers. Andres is a member of the sugar products advisory council of Fairtrade International, and is a founder and member of the Federation of Organic and Fair Trade Producers in Paraguay. 16 • 2018 NATIONAL FAIR TRADE CONFERENCE • DELEGATE HANDBOOK
ANIL HIRA — SIMON FRASER UNIVERSIT Y Anil is Professor of Political Science at Simon Fraser University. He is the author or editor of 12 peer-reviewed books and special editions of journals and 49 articles and chapters, including What Makes Clusters Competitive? Cases From The Global Wine Industry (McGill-Queen’s University Press, 2013). His research covers comparative and global political economy and public policy, and examines how industrial, technology, and energy policy can be used to build globally competitive industries in a sustainable way. Anil’s forthcoming work includes examinations of public policy approaches to climate change and energy resource management and ways to ameliorate the conditions for workers in export industries in the developing world through improved public management. BILL BARRET T —PLANET BEAN Bill is a worker owner of Planet Bean, a Fairtrade-certified and organic coffee roastery that he founded in 1997. Bill has three decades of experience working in the social justice and ecology movements. He served on the board of the Ontario Worker Cooperative Federation for ten years and was a board member of the Ontario Council for International Co-operation. Bill is also an independent documentary filmmaker and has produced a variety of video productions including six documentaries for broadcast. Bill currently sits on the boards of Fairtrade Canada and the nascent India Research Centre at the University of Guelph. CARLA HEIM BUSINESS DEVELOPMENT BANK OF CANADA Carla is a Senior Advisor Social Entrepreneurship at BDC. She works with social entrepreneurs in Canada to provide the tools and funding to grow their businesses. Through 30 years in business, she knows that entrepreneurs can hit the limits of their skills and capacity, and her passion lies in helping them push through those challenges. Along with her colleagues, she supports social entrepreneurs not only with capital, but also with planning, certification, operational systems, and more. Her main focus right now is helping to grow the B Corp movement in Canada. CHRIS NICOL — HOLA DEODORANT Along with his partner, Gwen, Chris started Fable Naturals back in 2012. Fable Naturals was one of the first fair trade skincare companies in Canada. Using and importing ingredients from Palestine, Morocco, and the Dominican Republic, Chris and Gwen built up a rich experience in fair trade. Leading the
sales front, Chris has spent hundreds of hours with customers, helping them understand the story behind Fable. In 2017, Gwen and Chris decided it was time to change direction and sold Fable Naturals. Now their focus is on Hola Deodorant, a natural deodorant brand that still uses fair trade ingredients. Chris also works full time in software as a product manager with over 15 years’ experience in the tech industry. CHRIS SOLT — FAIR TRADE FEDERATION As Executive Director of Fair Trade Federation, Chris manages the strategic, administrative, and programmatic aspects of the organization. He also researches, develops, and implements FTF’s educational programs; facilitates peer mentoring; and coordinates content for member events. Chris has dedicated much of his career toward strengthening fair trade businesses and advancing the goals of the larger fair trade movement. Chris has helped shape member education programs, led the coordination and planning for FTF conferences, and represented FTF at gift shows and events across the US and Canada. He has developed relationships with fair trade professionals from all over the world, including travels to India and Nepal. DAN HARRIS BRITISH COLUMBIA COUNCIL FOR INTERNATIONAL COOPERATION (BCCIC) Dan is the Program Officer with the BC Council for International Cooperation. A New Zealander with over 10 years’ experience in the field of international community development, Dan has worked throughout Latin America and the United States, including with local NGOs in El Salvador, Colombia, Ecuador, Bolivia, and Peru. Dan has applied his background in community engagement and change leadership in projects ranging from climate change adaption and water management to community conservation and sustainable agriculture. With a master’s in development studies, Dan is currently focused on the role of networks and networked collaboration for achieving the UN Sustainable Development Goals. DANA GEFFNER — FAIR WORLD PROJECT Dana has been working in the fair trade movement for nearly two decade. She is the co-founder and Executive Director of Fair World Project (FWP) an NGO that started in order to promote a just economy, insist on integrity in fair trade, and cultivate a holistic approach to global economics. She is Editor of For A Better World, a magazine that discusses challenging issues that face our global economy focusing on a just food system that supports small-scale farmers, protects worker’s rights, and encourages trade policy transformation. She is on the board of two fair trade organizations, Equal Exchange and Tradiciones de Mayas (Guatemala), and co-founded Grow Ahead, a crowd-funding platform that supports small-scale family farmers as they address the challenges of climate change in their communities. Her passion is to engage consumers so they can participate in creating a more just
economy through the market and in transforming policy. She focuses on educating consumers and retailers about mission-driven brands that put people and the planet before profits. DANIELA CHIMISSO DOS SANTOS INVENIENT SOLUTIONS CONSULTING Daniela is Principal Consultant at Invenient Solutions Consulting, and has practiced law in the oil, gas, and mining industries for 19 years. She has extensive national and international experience, including in Sub-Saharan Africa, South America, and Asia. Recent projects include working as National Researcher for Transparency International Canada on a global project on mining for sustainability. Her last corporate position was as Deputy General Counsel, Vale S.A. She has lectured at several law faculties including the University of Western Ontario, University of Toronto, and Osgoode Hall Professional Development. Her research interests include institutional change, the role of multinational enterprises in development, human rights law, finance, and development. She has co-authored several papers on human rights and the extractive industries. DAPHNE WOO — AMACATA DESIGN CONCEP TS Daphne is a textile artist and slow-fashion advocate. Having been a garment developer for years with international sportswear companies, she made a career transition in August 2016. The social venture mentorship program at Groundswell Community guided her in joining the revolution to address the problems of fast fashion. With Amacata, she strives to raise awareness around the social and environmental impacts of the garment industry, and endorses slow-fashion alternatives and experiential education through her art and workshops. With nature as her guide, Daphne advocates a cultural shift toward slowing down life’s pace, the return to harmoniously working with nature rather than against it. Our future depends on it. DARRYL REED — YORK UNIVERSIT Y Darryl is Professor in the Business & Society Program at York University in Toronto. His research and teaching focus on business ethics, corporate social responsibility, social economy and co-operatives studies, development studies, and fair trade networks and movements. He has served as President of the Canadian Association for Studies in Co-operation (CASC). He currently serves as President of the Green Campus Co-operative, which imports Fairtrade and organic cotton garments, and also as President of the York University FacultyGraduate Student Co-operative, which operates a cafe and pub that serves exclusively Fairtrade coffee and tea products.
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ÉRIC ST-PIERRE — OXFAM-QUÉBEC Éric is a professional photojournalist who has specialized in fair trade since 1996. He has visited 20 countries and has documented 15 different fair trade products. He has presented four major photo exhibits and published three books of photographs on fair trade. A speaker and specialist in fair trade, Éric is a founding member of the Association québécoise du commerce équitable. In 2013–2014, Éric and his family spent 18 months living in Burkina Faso, where Éric volunteered for the Centre for International Studies and Cooperation (CECI), doing communication and marketing work with national organizations of the rice industry. Eric now works for Oxfam-Québec. ERIN HANCOCK SAINT MARY’S UNIVERSIT Y / CO-OPERATIVE DEVELOPMENT FOUNDATION OF CANADA Erin Hancock works with the Co-operative Management Education programs, focused on creating strong leadership and ethical business managers in the co-operative economy. The programs are based out of the Sobey School of Business at Saint Mary’s University. Formerly, she was the Manager of Research and Education with the Canadian Co-operative Association as well as with Co-operatives and Mutuals Canada. Erin currently serves on the board of the Co-operative Development Foundation of Canada, which focuses on international development grounded in the co-operative model and focusing on gender equality and women’s empowerment, the promotion of financial inclusion, and resilience and environmental sustainability. She holds an MPhil (Public Policy and Co-operative Development) and a BPhil (Leadership and International Development Studies). EVELYNE VALADE FAIRTRADE CANADA Evelyne is Mark Integrity Manager for Fairtrade Canada. She joined the organization in 2008 as Certification Administrator, and in 2011, she started to complete on-site audits for licensees. Evelyne stepped into her current position in 2015. GABRIELA WARRIOR RENAUD — FAIRTRADE CANADA Gaby is Communications Specialist with Fairtrade Canada and leads the organization’s communications and marketing activities. When she’s not in the office, Gaby stays busy working on her feature-length documentary, Hyphen, which shares stories and experiences of multiracial Canadians.
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DR. GAVIN FRIDELL — CANADA RESEARCH CHAIR IN INTERNATIONAL DEVELOPMENT STUDIES AT SAINT MARY’S UNIVERSIT Y Gavin has written three books and numerous articles on fair trade and free trade, with a particular focus on coffee and food. Since 2015, he has been a Member of the College of New Scholars of the Royal Society of Canada. HEATHER DEETH — LUSH FRESH HANDMADE COSMETICS Heather has been the North American Buying Manager at Lush for eight years. With annual purchases of $132M, her team builds strong, resilient, transparent, and ethical supply chains over a wide range of ingredients and materials from a global vendor base. Her previous work has been in international shipping, skincare, and fair trade chocolate, sugar, and cocoa. HELEN REIMER — FAIRTRADE CANADA Helen is Director of Business Development at Fairtrade Canada and has been involved in the Fairtrade movement as a consumer since it started in the UK. She is passionate about social justice and sustainable poverty relief, so much so that she moved to Canada in 2013 to pioneer Christians Against Poverty, a charity that works with churches to tackle poverty in local communities across Canada. As Director of Business Development, Helen works with businesses across Canada to create and develop new opportunities to drive sales for Fairtrade products. Helen also loves healthy and sustainable food and is a founding member of the Mustard Seed Food Co-op in Hamilton, ON. JAE MATHER — CARBON FREE GROUP Jae is a sustainability executive who influences senior leaders to move beyond theory to practical application through innovating new technologies, training, and services. He designs and implements renewable energy and climate change strategies, sustainable supply chains, and supporting behavioral change and sustainability strategies across the environment, government, and NGO sectors. He is currently the Executive Director of the Clean Energy Association of BC, North American Associate Partner of Greenbackers Investment Capital, and Director at the UK-based Carbon Free Group. For almost 20 years he was instrumental in shaping the sustainability agenda across Europe including running the Eco-Enterprise, the first EU-funded environmental technology support program in the UK. Just over two years ago he returned to Vancouver where he is focused on shaping climate change and clean energy policy at government level.
JANA VODICKA — COMPASS GROUP CANADA Jana is Manager of Campus Engagement and Sustainability at Chartwells and works with food service operators, students, faculty, and other stakeholders at campuses across Canada to advance sustainable food services. Jana began working at Stantec, in Environmental Services on waste management assessments and planning for clients from a variety of sectors. She transitioned to Eurest Services, Compass Group Canada, and implemented operational waste reduction and sustainability plans. In 2014, she developed and taught a course on sustainable business operations for small-to-medium enterprises at Conestoga College. Currently, Jana is working with Compass Group Canada’s sustainability team to develop and implement a fiveyear strategic plan with a renewed vision and commitments to the company’s Sustainability and Wellness platform, targeting sustainable sourcing, waste reduction, and employee wellness. JENNIFER WILLIAMS — FIREFLY INSIGHTS Jennifer is the Chief Firefly at Firefly Insights, a progressive coaching and consulting firm that is working to shift consciousness in business by shining light in areas of darkness. Jennifer has spent her career focusing on how businesses can create a kind and just world, and was instrumental in the growth of a workerowned business that pioneered fair trade in Canada. Jennifer consults with ESOP Builders to support companies as they transition to employee ownership, and, with her partner, owns goodfood2u, an organic food business in Ottawa. Jennifer also facilitates the CFTN’s trips to origin to visit fair trade cooperatives and producers. JOHN MARRON — FAIRTRADE CANADA John joined Fairtrade Canada in 2014, having worked in the private sector for over 15 years with a number of major international corporations in sales, channel, and key account management roles. As the Director of Commercial Relations for Fairtrade Canada, John focuses on B2B engagement with major grocery retailers, food distributors, and key foodservice providers. Originally from Ireland, John is now based in Ottawa, and he is delighted to be attending his fourth National Fair Trade Conference. He is looking forward to the opportunity to share experiences and collaborate on ways to expand awareness about fair trade in the year ahead. JOSÉ ABAD-PUELLES — FAIRTRADE CANADA / CARLETON UNIVERSIT Y José began his career working on international trade negotiations for the Andean countries. Then he worked for USAID as a capacity development consultant on trade and development in Latin America. After that, he worked in Peru in the control of public expenses and the modernization of the public sector.
In 2012 he joined Fairtrade Canada as a Coffee Specialist; since then, he has worked with Fairtrade Canada, Fairtrade International, and Comercio Justo Mexico in different capacities. Now José is the Account Manager for Fairtrade Canada and a full-time PhD student in International Affairs at Carleton University. His areas of research are ethical sourcing, trade and human rights, and gender and development. JULIE FRANCOEUR — FAIRTRADE CANADA Julie’s passion sits at the crossroad of sustainability, international development, and trade. That’s an ideal spot from which to lead Fairtrade Canada as Executive Director. Julie has an MBA in Emerging Markets, a BA in International Development, and a Diploma in African Development. She started her career in Montreal with Équiterre in responsible cotton import supply chains and sustainable trade advocacy. She then worked in Bolivia on closed loop municipal waste management for two years before moving to the Caribbean to run field operations for Fairtrade International. In 13 countries, she built sustainable supply chains from the ground up, working with farmer co-ops, brands, traders, millers, factories, unions, governments, and everyone in between. Her work on climate change mitigation, labour rights, and social compliance in coffee, cocoa, bananas, mango, wine, cotton, and sugar has shaped her. When she moved to Argentina in 2012, her focus changed to South-South trade and the role of governments in enabling systemic changes in terms of trade, human rights, sustainable urban planning, and poverty reduction. She knows hands-on that sustainable supply chains and empowering farmers and workers is messy hard work that often fails. But she has also seen success and is adamant to help others scale up that impact. KAHLIL BAKER — TAKING ROOT Kahlil is the co-founder and Executive Director at Taking Root, a not-for-profit that grows trees with farmers in Nicaragua to mitigate climate change, improve livelihoods, and restore ecosystems. For his work with Taking Root, Kahlil was featured in a CBC television documentary as one of Canada’s next generation of change makers. Prior to working at Taking Root, Kahlil spent five years in the Canadian silviculture industry as a natural resource consultant, an advisor for various international forest carbon standards, and as a fundraiser for Greenpeace. Kahlil holds a PhD in forest economics and an M.Sc. in forest biometrics, both from the University of British Columbia. He also holds a BA in economics and professional certificates in business development and permaculture. He is fluent in English, French, Spanish, and is currently learning German.
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DR. KATHERINE BERGMAN ST. JEROME’S UNIVERSIT Y Katherine is President and Vice-Chancellor of St. Jerome’s University. Previously, she was Vice-President, Academic and Research, and Professor at Nipissing University following several years at the University of Regina as Dean of Science and Professor of Geology. She has served on numerous university and community boards and committees including the National Round Table on the Economy and the Environment, the Canadian Light Source, and the Pacific Institute of Mathematical Sciences. She served as President of the Canadian Council of Deans of Science and Chair of the Saskatchewan Registered Nursing Association Education Committee. Katherine is a Rotarian and currently serves on the Foundation Board of KidsAbility. Katherine strives to advance St. Jerome’s University’s mission, building on the strength of its tradition, and its current momentum in teaching, research, and infrastructure renewal. KELLY DRENNAN — FASHION TAKES ACTION (FTA) Kelly is a systems thinker, social entrepreneur, thought leader, disruptor, and collaborator who is devoted to making change within the fashion industry. Ten years ago she founded Fashion Takes Action out of her desire to create a better, more sustainable future for her two daughters. Prior to founding FTA, Kelly spent over a decade working in conventional fashion. She produced the World Ethical Apparel Roundtable (WEAR); developed FTA’s youth education program, My Clothes My World; and established Design Forward: Canada’s Sustainable Fashion Awards. Kelly is a sought-after consultant for fashion designers and brands who want to embrace CSR and sustainability, and has given hundreds of presentations to raise awareness for responsible consumption and production, and for human rights in the fashion industry. Kelly is responsible for convening a textile diversion collective in Ontario, and was recently recognized as the fashion industry’s first recipient of the Clean 50 Award. KRISTA PINEAU — ECOCERT CANADA Krista works as a Certification Officer and Fair Trade Representative with the Fair for Life program for Fair Trade and Responsible Supply-Chains with Ecocert Canada. She has previous experience in consumer engagement and awareness with fair trade and a holds a bachelor’s degree in economics and politics from Laval University. LAUREN ARCHIBALD — ETHICAL BEAN COFFEE As Marketing Manager at Ethical Bean Coffee, a Vancouver-based roaster of 100 percent Fairtrade-certified, organic coffee, Lauren inspires consumers to drive positive social and environmental change through their daily cup of coffee. Fostering relationships with Fairtrade, B Corp, and other key partners, 20 • 2018 NATIONAL FAIR TRADE CONFERENCE • DELEGATE HANDBOOK
Lauren is always seeking new ways to collaborate and bring the Ethical Bean story to life. Previously working as the Western Marketing Manager at Bullfrog Power, Lauren engaged brands such as MEC, Rocky Mountain Soap, and Deloitte to leverage their support of renewable energy through innovative marketing activations. Lauren is a known connector and is armed with delicious coffee, contagious energy, and a passion for adventure on the beautiful West Coast and beyond. LEAH BOWMAN — CANTERBURY COFFEE Leah has worked in the food and beverage industry for six years, with experience in coffee and wine. As a Senior Brand Manager at Canterbury Coffee, she develops brands and coffee programs for coffee shops, cafes and restaurants. Leah studied sensory training with the Wine & Spirit Education Trust and marketing at Simon Fraser University. She is interested in consumer behavior and how coffee has transformed from a simple daily beverage into something that people want to learn more about, like wine. Canterbury Coffee is a local Canadian coffee roaster with roasteries located in Richmond, BC, and Oakville, ON. The company began selling Fairtrade coffee in 2001. Leah’s favourite Fairtrade coffee is reSIProcate Ethiopia Yirgacheffe. LOÏC DE FABRITUS ASSOCIATION QUÉBÉCOISE DU COMMERCE EQUITABLE (AQCE) Based in Montreal for the past three years, Loïc is Project Manager for the Association québécoise du commerce équitable, responsible for Fair Trade designations programs and public outreach. He is also a board member of Équiterre, an environmental NGO in Quebec. Previously, Loïc was a parliamentary adviser to a Green member of the European Parliament. Loïc studied political science and has a master’s degree in environmental law. LUKE AULIN — RTOWN Luke has been practicing entrepreneurship since 2001. After leading two failed startups, he became an “intrapreneur” at a software company called Faronics in 2005 where he grew two business units from nothing into multi-million dollar businesses. In 2013, he co-founded RTOWN, a digital marketing company. As CEO, Luke has grown RTOWN into one of the top 15 largest digital marketing companies in BC, as recognized by Business in Vancouver. Luke is also the recipient of Business in Vancouver’s prestigious Top 40 Under 40 Award. As a thought leader in the marketing industry, Luke was asked to deliver the keynote speech at Canada’s largest digital marketing conference, CIMC, in April 2017. Luke’s passion centres around helping other entrepreneurs realize their dreams.
MADISON HOPPER — FAIR TRADE TORONTO Madison is a graduate student at York University, Director of Fair Trade Toronto, and a member of Fairtrade Canada’s board. For her major research project she has been working with other students and faculty on campus to incubate co-operative businesses that are designed to advance the mission of fair trade. The incubator, the Green Campus Co-operative, has so far opened a sustainable cafe and a Fairtrade, organic T-shirt company. Madison is currently working on a methodology for the incubator to teach students about developing alternative business solutions to solve complex sustainability problems at her school. MARY M. AYLESWORTH — SIMON FRASER UNIVERSITY Mary joined Simon Fraser University in 2012 and is the Director of Financial Operations. Her responsibilities include procurement services, accounts payable, and payroll. Mary has extensive experience in procurement and supply chain management in both the private and public sectors, including senior positions in high tech manufacturing, health care, government, and higher education. Mary holds an MBA and has earned professional credentials in both Canada (CSCMP) and the US (CPM). She was formerly Executive Director of Education for the Purchasing Management Association of Canada (now the Supply Chain Management Association of Canada) and President of the Canadian Purchasing Research Foundation. She has taught professional-level courses, conducted research internationally on public procurement practices, and is a contributing author to Public Procurement: International Cases and Commentary (Routledge, 2007). MIKE ALLAN — WESTERN UNIVERSIT Y Mike is currently in his third year of study at Western University as a Loran Scholar, and is pursuing a dual degree in mechatronic systems engineering (BESc) and honours business administration (HBA) from the Ivey Business School. Mike began his involvement with fair trade through Engineers Without Borders in his first year of university. What started as helping out with bake sales ended with Mike helping lead Western to a Fair Trade Campus designation at the end of 2015. Mike currently cochairs the Fair Trade Campus Steering Committee for Western, and is passionate about fair trade becoming more and more prevalent in the coming years across the country.
MICHAEL SIMPSON — BRITISH COLUMBIA COUNCIL FOR INTERNATIONAL COOPERATION (BCCIC) Michael is Executive Director of the British Columbia Council for International Cooperation (BCCIC). Prior to joining BCCIC, Michael was Executive Director of One Sky: The Canadian Institute for Sustainable Living. His past work includes major bilateral projects in Nigeria and Sierra Leone and forest conservation and leadership development projects in Latin America. He is an active voice for Canadian civil society at international forums ranging from the World Summit on Sustainable Development to UN meetings on renewable energy and the Sustainable Development Goals. Prior to his work with civil society groups, Simpson was an award-winning documentary producer who ran a production company for 15 years, specializing in programming on environment, development, and human rights. He spent many years working in conflict and post-conflict areas of the world with a special focus on Latin America. Michael currently manages the Inter-Council Network (ICN) of eight Provincial and Regional Councils in Canada. MONIKA FIRL — COOP COFFEES Since 2002, Monika has been Director of Sustainability at Coop Coffees in Montreal. She lived in Central America and Mexico from 1991 to 2000 and worked with a variety of local development projects. She founded and directed a centre in San Salvador for the exchange of information on alternative technology, she coordinated a regional campesino a campesino program to promote sustainable production practices and market alternatives with farmer groups in Central America, and participated in technical training and marketing development with coffee producing cooperatives in Chiapas—including Maya Vinic, with whom Coop Coffees maintains a relationship. Monika holds a master’s degree in journalism as well as a BA in international relations and German. NADJA KUNZ — UNIVERSIT Y OF BRITISH COLUMBIA Nadja is an Assistant Professor at the School of Public Policy and Global Affairs and Norman B Keevil Mining Engineering at the University of British Columbia. She obtained her PhD from the Sustainable Minerals Institute at the University of Queensland, Australia, where she remains an Adjunct Fellow. She spent two years as a Postdoctoral Fellow at the Eawag Aquatic Research Institute in Switzerland, and currently consults as a Water Specialist for the International Finance Corporation where she has provided technical expertise to a Voluntary Code of Practice on Water Management for the South Gobi Region in Mongolia, as well as other projects globally. Nadja is a member of the academic directorate for the Canadian International Resources and Development Institute. Nadja is driven by a passion for transitioning the private sector towards more sustainable water management practices.
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RANDALL COLEMAN — FAIR TRADE VANCOUVER Randall is a certification and food systems professional with eight years of experience in non-GMO supply chains, and LEED and ENERGYSTAR green buildings. His interests in alternative trade schemes, like fair trade, inspired him to create an experiential learning tool called the Food Trade Game. The game facilitates dialogue and action to create a more economically just food system by placing participants in key roles throughout the supply chain to uncover the challenges and surprises found there. He has also founded an international NGO that works with people to grow sustainable food in urban spaces using vertical gardens. You can see his work on sustainable development and food systems in various publications and speaking engagements around the world. RITA STEELE — FAIR TRADE VANCOUVER Rita is Executive Director of Fair Trade Vancouver. She is also the founder and director of the Rural Roots Ghana Scholarship, a program for children of fair trade cocoa farmers in New Koforidua, Africa’s first Fair Trade Town. Rita first got involved in fair trade over three years ago as a volunteer with Fair Trade Vancouver and has continued to incorporate fair trade into her life ever since. Her primary academic focus, ethics and sustainability in global supply chains, has taken her through three universities and four major research and self-directed projects in five different countries. Now, in her final year of dual degrees in global resource systems and management, Rita serves on the CFTN board to work towards expanding and improving communications among fair trade stakeholders in Canada. SARAH HEIM — BUDDY UP! Sarah is an SFU student and a co-founder and co-director of Buddy Up!, a Vancouverbased public and civic engagement platform. In addition, Sarah is Interim President of the International Studies Student Association at SFU and is deeply embedded in questions of civic and social engagement among millennials. As part of SFU’s Fair Trade Campus program, Sarah joined the CFTN’s Costa Rica Origin Trip in 2017, gaining insights into fair trade on the ground. Sarah has also worked as Distribution and Medical Aid Manager for refugees in Calais, France. Prior to coming to Canada in 2014, she lived two years in Bosnia-Herzegovina where she founded a non-profit organization supporting internally displaced women, and spent a year travelling around South America. SASHA CALDERA CANADIANS FOR TAX FAIRNESS Sasha manages the beneficial ownership program at Canadians for Tax Fairness, where he is leading a coordinated advocacy effort with Transparency International Canada and Publish What You Pay Canada. Sasha is 22 • 2018 NATIONAL FAIR TRADE CONFERENCE • DELEGATE HANDBOOK
also part of the data extractors program with Publish What You Pay International, and has previously directed advocacy campaigns with Engineers Without Borders Canada. His commentary has appeared in The Globe and Mail and Devex. SOFIA MOLINA — FAIRTRADE CANADA Sofia was born and raised in Honduras, Central America. She won a scholarship to do her post-secondary studies in France, where she developed a love for the aromas and flavours of small coffee shops and espressobased coffees. So, upon returning to her native Honduras, she launched one of the first premium-quality coffee brands in the country. In 2014 she moved to Canada and now manages coffee accounts for Fairtrade Canada. She supports businesses in promoting their commitments to source from smallholder farmers and finds ways to expand the offer of Fairtrade-certified coffee in Canada. STEPHANIE GARRET T — INLE CONSULTING Stephanie has held leadership positions at Canadian Business for Social Responsibility and the University of Calgary, and consulting roles with UN Women and Global Affairs Canada. A co-founder of INLE Social Performance, Stephanie has spent the last decade contributing to the national and international conversation on social sustainability with a particular focus on business and human rights. Her project work spans North America, Latin America, Asia, and parts of Europe and Africa. She engages with executives and board directors to local teams and suppliers of leading global brands and organizations in, or associated with, the extractives, retail, agri-food, and tourism sectors. A graduate of international development from the London School of Economics with specialization in international human rights law, her career began with grassroots and international NGOs in parts of south Asia and Latin America, leading to her passion for bringing diverse stakeholders together to achieve common goals and guiding organizations through a rapidly evolving landscape of social responsibility. STEPHANIE RAY — ETHICAL BEAN COFFEE Stephanie is Sales and Events Coordinator at Ethical Bean. Since starting at Ethical Bean a year and a half ago, Stephanie’s role has expanded to include many food service and distributor accounts. She manages relationships and supports food service accounts within their communities. In her experience, she has seen the impact that Fairtrade has had on the coffee industry. She is looking forward to being a part of the Fairtrade conference and discussing new opportunities to expand the Fairtrade movement within food services.
TIM REEVE — REEVE CONSULTING With over 25 years of experience, Tim has earned his reputation as a leading sustainability practitioner and industry spokesperson, and is seen as one of Canada’s leading authorities on responsible sourcing and sustainable supply chains. As President of Reeve Consulting, Tim has led the creation and implementation of many of Canada’s most innovative social, ethical, and environmental purchasing programs. Tim has travelled throughout the world as a keynote speaker, conference presenter, and course lecturer speaking on sustainability trends and supply chain management, and sharing industry insights. Recently, he has presented at BC’s Procurement Community of Practice 2017 conference in Victoria, the Sustainable Purchasing Leadership Council Summit 2017 in Denver, and the Green Public Procurement Training Summit in Beijing, among others. TORRYE MCKENZIE CANADIAN FAIR TRADE NETWORK Torrye is Fair Trade Programs Coordinator for the CFTN. Since 2012, she has been working on social justice projects in northern British Columbia focused around waste reduction, food security, and local and sustainable food procurement. Torrye also helped the University of Northern British Columbia secure its Fair Trade Campus designation in 2015. She holds a bachelor’s degree in biomedical studies from the University of Northern British Columbia and will continue to take an active role in creating a just and sustainable food system through her postgraduate work, education, and interests.
products and values, and work to exert influence in social, political, and economic spheres. With 20 years’ experience working with organizations, agencies, and projects for rural and socio-economic development, Xiomara has expertise in business development, capacity building, empowerment, fair trade, gender and youth, climate change, strategic planning, project management, management of human resources, among others. Xiomara holds a bachelor of business administration, as well as an MBA with focus on finances. ZACK GROSS — MANITOBA COUNCIL FOR INTERNATIONAL COOPERATION (MCIC) Zack has worked in the international development sector for almost 50 years. He is currently Outreach Coordinator for Fair Trade Manitoba, a program of the Manitoba Council for International Cooperation. He also facilitates online international development courses through the University of British Columbia’s Continuing Education Diploma Program and is a Sessional Lecturer in International Development Studies at Menno Simons College at the University of Winnipeg. He is a past chair of the CFTN’s board and a current member Fairtrade Canada’s. Zack writes a regular op-ed column for the Brandon Sun, and has recently contributed to Fair Trade Magazine and Green Teacher. Zack has received the Queen’s Golden Jubilee Medal, was a finalist for Interlake Volunteer of the Year, and was nominated as a CBC Champion of Change. In 2015, he was given a Lifetime Achievement Award by Fairtrade Canada.
VERA BELAZELKOSKA — ULULA Vera directs programs at Ulula, a software and analytics platform that helps organizations monitor human rights abuses across global supply chains. Leveraging accessible digital technologies, Ulula amplifies worker voices to enable more transparent, responsible, and ethical sourcing worldwide. Prior to Ulula, Vera worked in international development, including microfinance and fair trade cooperative development, in parts of Asia, Africa, Central and South America. Vera holds a master’s in political economy of international development from the University of Toronto. XIOMARA PAREDES LATIN AMERICAN AND CARIBBEAN NETWORK OF SMALL PRODUCERS AND WORKERS (CLAC) Xiomara is CEO of the Latin American and Caribbean Network of Small Producers and Workers (CLAC) and leads the strategic implementation of the organization’s mission in 24 countries in the region. In addition to representing fair trade small producers and workers, CLAC also aims to strengthen the capacities of its members, promote their 23
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