e x pert a dv i c e
5 WAYS RETAILERS AND CARRIERS
CAN REDUCE THEI CARBON
FOOTPRINT Last year, the growth of online shopping to 57 per cent led to a significant increase in delivery vehicles on roads.1 In fact, Australia’s transport sector is responsible for nearly a fifth of the country’s carbon emissions.2 Our latest research3 reveals that 68 per cent of Australians would choose lowercarbon-emitting parcel delivery methods, an emerging consumer behaviour we believe retailers and carriers need to respond to. Our findings also revealed that young shoppers are shopping consciously: 74 per cent of 18-30-year-olds would choose a lowcarbon delivery method, compared with 61 per cent of over-50s. Two-thirds of consumers would also like retailers to label lower-emitting delivery methods as ‘low carbon’ on their checkout pages, to help them choose the most carbonfriendly option when shopping online. The eCommerce boom we’ve seen over the last 12 months has delivered unprecedented growth in the industry. Our research shows that Australians are acutely aware of the detrimental impact online shopping can have on the environment and are open to shifting their behaviours as a result. Now, the challenge for carriers and retailers is to cater to these emerging consumer preferences. They also need to ensure they have an environmental strategy in place to manage increased parcel volumes, while reducing their impact on the planet.
18 Business Franchise Australia and New Zealand
