ex per t advice
Heather Ripley | Founder and CEO | Ripley PR
Use PR to Position your Franchise for Acquisition
Heather Ripley
Creating maximum value for your franchise brand is especially important when you are considering selling. The problem is, most franchise brands have very little experience amplifying their franchise’s worth in a short period of time, with the express intention of exiting.
is experienced in this very specific PR tactic. It takes a very targeted approach that focuses on the end result - an acquisition.
This is when you need an experienced public relations partner with a successful franchise acquisition portfolio. Not every PR agency specializing in franchise brands
Why would a franchise brand want to sell or be rolled into another franchise brand?
Franchising USA
“Look for an agency that has helped clients build their brand’s value and were acquired through the efforts of the agency.”
Look for an agency that has helped clients build their brand’s value and were acquired through the efforts of the agency. Having an experienced team who is proficient in getting coverage and attention for a franchise brand is a major plus as well.
There are a number of reasons, but probably the most common reason is retirement. Other reasons could be needing a change of pace, slowing down after an illness, wanting to spend more time with children or family and divorce. A recent success story revolved around the CEO of a home service franchisor who wanted to sell the franchise system and retire within six to 12 months. That’s a tall order, but it’s possible to accomplish with a lot of planning, constant monitoring of PR activities and showing results.
