ex per t advice
Bill McPherson | Vice President | AlphaGraphics
Build Relationships with Potential Franchisees Through Nurturing
In today’s business environment, leads for potential franchisees are more important than ever. While the pandemic created unique opportunities for franchisors to expand services and grow, it has also played a role in creating skepticism for some potential buyers. For some candidates, the concern of businesses faltering has prevented them from taking the next step in purchasing a franchise. It is important for franchisors to nurture potential buyers and assist them in every
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step of the process, from initial contact to finalizing paperwork. The truth of the matter is nurturing has always been a key factor in acquiring new franchise owners. Whether it is worrying about a pandemic, the economy, or who is in the White House, potential franchisees will always have concerns when it comes to starting a business. Nurturing leads is part of any successful franchise development process! Nurturing the candidate is about more than convincing them you are the right franchise. It’s about building a relationship with a potential buyer and providing them with the necessary information about the business. It’s the franchisor’s job to advise
and consult with the candidate, so they can make an informed decision. It’s through this process that a solid relationship is formed between the two parties. Staying in front of the candidate is paramount for any franchise looking to grow its franchise base. To build a successful nurturing campaign, there is a variety of options and strategies that a franchisor should consider.
Reach out to Candidates Staying in contact with franchise candidates has never been easier in today’s technology-driven world. Franchisors have a plethora of tools at their disposal to keep
