cover story: DECKSEAL
HAVING BUILT DECKSEAL FROM THE GROUND UP
BRIAN AND DANIELLE KNOW WHAT IT TAKES TO SUCCEED!
With this in mind, Brian, and his wife Danielle, conducted research into timber, timber products, and specialist equipment, as well as what customers were looking for. They put in place processes and procedures and DeckSeal was launched.
Growing up in a single parent family in a low socio-economic area, meant life was not always easy for Brian Burgess. Right from a young age, Brian had a part time job to help contribute to his family. At the age of 11, he began working as a wash boy in a butcher shop after school. Brian later attended a local technical school, but decided to leave to undertake a butcher apprenticeship, at the same butcher shop he had been working at after school. After finishing his apprenticeship, Brian worked as a butcher for several years, but left that industry and found himself in manufacturing. Running day to day operations and production for over 20 years was rewarding, as well as challenging, however like many of us who have been in a job for a long time, Brian was yearning 12 business franchise MAGAZINE
for a new challenge and change in career direction. He knew that he wanted to work for himself but just wasn’t sure what type of work he wanted to do. Brian loved working outdoors and didn’t want to be stuck in an office anymore. Equipped with plenty of life experience and knowing he was handy on the tools; Brian did not want to waste time or money learning another trade. Brian had a passion for timber and creating charming outdoor entertainment areas, so back in 2007, whilst he was maintaining his deck at home, the idea for restoring and preserving timber decks and structures was born. There was something special and rewarding about restoring and preserving timber to its natural beauty. Brian quickly realised that there was only one other company handling the restoration and preservation of timber decks and structures across Melbourne and the surrounding area, and that the market was ready for a new player.
Growing the brand and servicing clients all over Victoria, DeckSeal soon became synonymous with deck restoration. Brian’s high standards and quality service, along with Danielle’s administrative and customer service skills, lead to an overwhelming number of enquiries. Next came hiring of staff to assist with the ever-growing workload and just two years later, DeckSeal bought out their only competition. In 2017, the growth showed no signs of slowing down and the workload increased beyond capability to meet client demand. Believing wholeheartedly in DeckSeal’s capacity to succeed as a franchise, Brian and Danielle engaged a team of franchise professionals to assist in the development of a robust and proven franchise business model. After many meetings and brainstorming sessions, the franchise model for DeckSeal was determined. A complete franchise package that provides you with the tools to make a success of your own DeckSeal franchise, which was launched in June 2018. The DeckSeal model works on a franchise ‘fee per territory’ system where territories have been established through a specific territory demographic program. The territories are large and exclusive. Unlike many other franchises, the territories are extensive and
