Business Franchise Australia 17#4 May/Jun 2023

AUSTRALIA and NEW ZEALAND

voluMe 17, issue 4, 2023

on the cover: universal fitness group

president: Colin Bradbury. colin@cgbpublishing.com

pu blisher: v ikki Bradbury. vikki@cgbpublishing.com.au

editorial depart M en t: editor@cgbpublishing.com.au

sales & M ar keting M an ager: annie Bradbury annie@cgbpublishing.com.au

pr oduction: Katie Wareham production@cgbpublishing.com.au

accounts: accounts@cgbpublishing.com.au

design: Jejak graphics. jejakgraphics@gmail.com

cgb publishing po BoX 17 pomona, QueenslanD 4568 tel: (07) 5485 2704 www.businessfranchiseaustralia.com.au www.businessfranchisemagazine.co.nz

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t he information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. opinions expressed in the articles contained in this publication are not necessarily those of the publisher. t he publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

“ Universal Fitness Group offers franchise owners multiple revenue opportunity streams, latest fitness product trends as well as a unique premium offering that leads the Australian market with member experience.

Welcome to our May/June issue of Business Franchise Australia and New Zealand Magazine!

i n this issue we have our cover story on universal fitness, a professional premium wellness and fitness training centre which incorporates the latest trends in the fitness industry all under one roof, turn to page 12 to find out more.

o ur regular contributors cover a range of subjects this issue, from t h e fr anchise Council of australia who look at artificial intelligence (ai) and how this can help or hinder your franchise.

to ny Meredith gives us his 7 strategies to t hrive, whilst phil Chapman gives us inside information on what lenders are looking for and how to obtain that finance and Bill Morgan from Morgan Mac dissects the distribution of risk. also, in this issue we fo cus on Celebrity ink, t h e tattoo fr anchise driving industry growth and st agecoach show us how to start a rewarding career.

o ur main feature this issue is o n th e r o ad and s er vice fr anchising, nic Brill of po olwerx gives us his best tips for future proofing your franchise, r o bert toth explores current issues with an insight into the car dealership industry and a dispute with Mercedes. Well known and trusted franchisors, Bridgestone and Jim’s cleaning share their success stories with us along with Megasealed who show us how owning a franchise offers a mega opportunity for g rowth, we also meet fr anchisee s ascha Humphreys of Hydraulink who realised a dream of running his own business.

Don’t forget to take a look at the a-Z franchise listing directory with a taste of some of the franchise opportunities available right now. until next time, enjoy the read!

Vikki Bradbury Publisher

Cover Story

12 Universal Fitness Group a premium Boutique Health Club

In every issue

8 What’s New! Announcements from the Industry

14 FCA - Behind the buzzword Artificial Intelligence and Franchising

31 Franchising Feature On the Road & Service Franchises

71 Professional Services Listings

72 Franchise Listings

74 A-Z Franchise & Services Directory

Snapshot

60 Pack & Send: pack & send wins regional Champion, asia-pacific at global franchise awards 2023

Focus Features

22 Stagecoach Performing Arts: start a rewarding franchisee Career with stagecoach performing arts

28 Celebrity Ink: the tattoo franchise Driving industry growth

Q&A

26

Expert Advice

16 Phil Chaplin: What lenders look for When approving a loan: the five C’s of Credit

20 Tony Meredith:

56 Emma

58

62 Bill

68 Sam Rees: What are the Benefits of selling greenfield franchised Businesses vs Corporate owned Businesses

62

A sweet start in 2023 for g el AtissimO with a host of new store openings

Gelatissimo is thrilled to announce the opening of five new stores over November and December to close out a flavour obsessed 2022. With new stores opening across Australia, Hawaii, Thailand, and Singapore; it now brings Gelatissimo’s store count to 70 worldwide.

all new locations feature g elatissimo’s contemporary new store design which evokes the taste and flavours of gelato in a fun and flavourful way. in australia, 2 new stores opened in rhodes nsW and Highpoint viC, both offering a wide range of indulgent gelato flavours, made fresh

stAcK ed: The High-Quality Sandwich Franchise That’s Taking the Nation by Storm

STACKED is a leading restaurant chain that’s already making waves across the country with its mouth-watering sandwiches made from locally and ethically sourced ingredients. With a unique menu that sets it apart from other sandwich shops, STACKED has already built a strong following among food lovers who appreciate quality, freshness, and sustainability.

a s part of the staCK eD franchise system, franchisees can also benefit from the brand’s marketing and operational support, which can help them to grow their businesses quickly and efficiently, and reduce risks associated with starting a new business.

Danny and steven, the founders of staCK eD, brought their expertise in hospitality, business, and equity to create a brand that’s already making a mark in the industry. Despite the challenges of the global pandemic, they managed to open their first store in December 2020, and within a year, they opened six more locations. at staCK eD, the focus is on real food, the freshest ingredients and sourcing ingredients locally. t his commitment to quality and sustainability has won the hearts of customers, and franchisees can take pride in being part of a brand that’s making a difference.

in-store, perfect for a hot summer day or a decadent post dinner treat. “o ur refreshed brand and store experience brings a new flavour obsession to Highpoint and rhodes shopping centres, creating a destination for locals to make joyous memories….” s ays g elatissimo Ceo Braeden lord.

internationally, new stores opened in t hailand, located in sunny l aguna, phuket; Hawaii at the r oyal Hawaiian Center at Waikiki; and finally in Jewel Changi airport, singapore. along with featuring g elatissimo’s refreshed new store design, each of these stores will be serving up g elatissimo’s signature gelato as well as new, unique, locally inspired flavours, like the phuket exclusive, Mango sticky r ice and the Hawaiian pina Colada.

e ach store will be experimenting with new flavours, using only the freshest ingredients, ensuring that every scoop is a flavour sensation, made fresh in store. “We are so proud to be achieving all our expansion plans both in australia and overseas. 2023 has plenty more openings and new launches in the pipeline, so watch this space!”

t he launch of this franchise opportunity is an exciting development for entrepreneurs who are passionate about high-quality food and are looking to own their own businesses.

if you’re interested in owning your own business and want to be part of an innovative brand that is committed to quality and sustainability, then the staCK eD franchise opportunity may be the perfect choice for you.

lifesize Pl Ans set for National and International Expansion

Lifesize Plans, owners of the world’s first patented real scale walk-through technology, which has changed the way people design, construct, and renovate, has announced plans for national and international expansion in 2023. in the second half of 2022, the company, which gives multiple industry sectors the opportunity for stakeholders to ‘walkthrough’ a site before a brick is laid, received over 2000 franchisee submissions from around the world.

o pening in s outhern france in n ovember 2022, lifesize plans’ first international franchise is a glimpse of what is yet to come with expansion plans a core task of Ceo James Hickey in the year ahead.

“ lifesize plans’ state-of-the-art technology which projects a site’s complete layout on a 1:1 scale and helps improve design for better building and delivery of purposeful spaces has attracted international attention,” said lifesize plans Ceo James Hickey. “ since launching our sydney flagship site in 2017, we have focused on ensuring

our experience was scalable.

n ow that it is, we are actively pursuing australian and international partners.”

t his ability to have all stakeholders connect and achieve their project vision makes lifesize plans a game-changer for both designers and end-users prior to building.

“ industry professionals see lifesize plans as an investment, with clear benefits to their customer service,” said Hickey.

“

t he collaboration between project stakeholders on designs presented at lifesize plans adds value to architects, designers, builders and site owners through increased customer satisfaction, reduced build costs, and improved sales processes,” said Hickey.

g r AYsO n’s gUtter gUArd Welcomes Newest Franchisee

for the past few years Dilpreet worked as a Delivery Driver and as a Cleaning Contractor. He is an avid Cricket player. a sked what do you like most about being a g rayson’s franchise? he said, “ i get to schedule the jobs when it’s convenient, so this allows me to have more time for personal things like playing Cricket on the weekends.

g rayson’s was already quite established in the area that i have purchased so there’s always jobs coming in each week! My income has increased a lot since i started doing g utter guard installation. i ’ve learnt heaps of new skills in safety, business management and about roofing. t here’s quite a variety of jobs that we do.”

Meet Dilpreet Sandhu, he is the latest addition to the franchise group Grayson’s Gutter Guard. Dilpreet is the proud franchisee of the Geelong North & Werribee territories of Grayson’s. His close friend was already working for Grayson’s for 5 years, so that’s how he found out about the group. Dilpreet arrived in Australia in 2014 and commenced his studies then…

He will be attending the Melbourne franchise e xpo in 2024 and looks forward to talking to future franchisees of g rayson’s.

To find out more about this Franchise Phone: 1800 GUTTER

Louisa Day appointed GM – Park Success at B ig4 hO lidAY PAr K s

To propel BIG4 Holiday Parks through its next rapid growth phase, the company has secured Louisa Day as its new General Manager – Park Success.

Big 4 Holiday parks Ceo s ean Jenner said the company will be leaning on louisa’s extensive skills in B2C sales,

team management, trade relationship management, finance management and application of customer experience (CX) and user experience (uX) insights to execute its exciting digital growth strategy.

“We recently launched our first brand campaign in a while that really captures

why so many people love our parks and come to the B ig 4.com.au website – to get that kick of joy from booking a holiday at any one of our 200-plus parks across australia.

“ lou’s role is to ensure we connect with holiday parks that are keen to capitalise on our leadership position in the market as the ‘go to’ destination for this style of vacation.”

prior to joining Big 4 Holiday parks, louisa was g eneral Manager – s ales apaC region for adventure tour operator e xodus travels, where she also launched the e xodus travels foundation, which promotes responsible and sustainable tourism across the globe. louisa said that, as well as having a love of adventure and the great outdoors, she shares Big 4’s passion for regional and remote areas of australia and building the capacity and sustainability of local business owners.

louisa is also an experienced media commentator, having offered her insights for numerous consumer and trade media publications, including e scape and travel Weekly, on a range of tourism-related topics. topics.

i ndi hUB Supports Independent Retailers and Franchisees

IndiHub launched in early 2022 off the back of a successful membership for independent service station owners, ServoPro.

founder of indiHub, Matt r itson said “We have helped over 2000 independent service station owners so it made sense we offer our services to independent retailers in other industries”

in its first year of operation, indiHub has worked with retailers in a number of different industries including furniture, cafes, hairdressers, newsagents, butchers, grocery, pet, tobacconists, office supplies and liquor.

“ it doesn’t matter which industry the retailer is in, all retailers struggle in similar areas of their business. We make it easy for them to save time and money by doing the heavy lifting.” said Matt.

While indiHub has an extensive range of

services and solutions for independent retailers and franchisees, their main focus is on reducing costs.

“o ur members are facing huge rises in operational costs and don’t know where to start or just don’t have the time to explore their options. We can work with the business owner to identify cost savings in the areas of electricity, merchant terminal fees, insurance, waste removal and much more.” said Matt.

o ther areas indiHub is helping include supplier discounts, Hr advice and resources as well as keeping members up to date with relevant news and information.

indiHub is offering readers a free business health check to help retailers and franchisees reduce their costs and improve their bottom line.

To find out more visit indihub.com.au

Join the Az KAdenYA Family: Authentic Middle Eastern Franchise Opportunities

Are you ready to join the Azkadenya family and offer an immersive Middle Eastern dining experience that’s unlike anything else? Look no further! Azkadenya, the vibrant Middle Eastern restaurant franchise, has already made its mark across the globe and is now ready to make its grand entrance into the Australian market. e stablished in the Middle e ast, a zkadenya boasts a retro atmosphere that pays homage to Middle e astern 50s advertising while combining culture, hospitality, and cuisine to offer

an unforgettable dining experience. and with 12 successful franchise outlets already established in n orth america and the Middle e ast, it’s no surprise that the brand is quickly becoming a household name across the globe.

a s part of eat g lobal, a zkadenya offers franchisees a wealth of knowledge and support, including an international network that operates in over 12 cities and 3 continents. franchisees can also benefit from an initial training program in the brand’s training facility and marketing support through online and offline marketing channels. With low competition in the Middle e astern franchise market throughout australia and the industry’s growth during the global pandemic, this is the perfect opportunity for motivated individuals looking to take their careers to the next level.

s o why wait? Join the a zkadenya family today and be a part of a brand that revolutionises the Middle e astern dining experience across the globe. Enquire now to learn more about this incredible franchise opportunity.

Three new footprints, more fun: n injA PArc launches new site options

Ninja Parc is restructuring its franchise site models introducing three distinct offerings that can reach an even wider demographic along with a new optional zone for toddlers.

in the new model, the first option is the fullsized large 1200 sqm site that will provide an all-in-one place to play for the whole family. featuring more than 20 obstacles, an elevated course, a full-sized Warped Wall, class space and a birthday party function area, the full-sized set-up can accommodate up to 100 users at a time. t here is now

the option to add a new ‘toddler zone’ including a toddler-based obstacle course to the 1200 sqm site. t his zone is suitable for children who are walking up to the age of 5 years.

t he second medium size option can fit into a 600sqm footprint, featuring the most popular obstacles and programs in half the space of the full-sized site. it still has a Warped Wall, class space and function area. t he space can accommodate 60 users at a time.

finally, the newly designed boutique option can now fit into 300 sqm, offering an intimate, safe environment for kids to play and experience ninja. t his space has a strong focus on kids’ only classes and features approximately 15 obstacles plus space for birthday parties. t he operation requirements are minimal for this set-up and customer capacity is max 40.

ninja parc’s national franchise s ales Manager Magdalena s choeman said the new options have already sparked interest in the market, with a sharp increase in new business enquiries.

Starting investment from $300,000. For more information, please visit: https://www.ninjaparc.com.au/franchiseopportunities/

u niversal f itness g roup a

premium B outique health

clu B

Universal Fitness Group is a high-end Health & Wellness provider, with a five-star offering, the product provides exceptional facilities which promotes our services for all levels of fitness in a clean & safe environment that creates the second home for our members & guests.

It is a professional premium wellness and fitness training centre, incorporating the latest trends in today’s industry all under one roof.

our vision

Is to provide our members with a unique fitness and wellness experience while having a strong focus on providing a practical lifestyle to our members in an upbeat, friendly, yet adult-oriented atmosphere. We deliver the highest level of personal service and attention to our members.

We strive to enhance the quality of life in our communities, reaching different cultures across the globe, we achieve this by building a fitness & lifestyle experience to suit every member’s individual goal. Making every member and team member feel a strong sense of belonging. UFG is not

a facility but a club where every member’s goal are the goals of UFG.

our values

• People – We value our employees, we act with integrity, respect, and equality. We value mutual respect, consideration, open communication with a healthy work lifebalance.

• Innovation – We are empowered to be creative and develop new products, services of the highest quality. Always having our team and our members at the forefront.

• Excellence in Member Service – Always Professional (visible, approachable, knowledgeable)

• Safety – We have absolute commitment to ensure safety is always first in everything we do.

• Integrity – We will always strive to do what is right for our employees & members.

We offer multiple tiers of membership to attract and target the wider community and demography from the body builder, go-at-it-

alone customer, athletes, corporates all the way to the mind body wellness customer. The idea is to combine power and strength training, calisthenics, functional and group classes, holistic wellness, recovery, personal training, and performance training. Incorporating an advanced digital connectivity experience, with tracking and enhancement capabilities.

Universal Fitness Group offers franchise owners multiple revenue opportunity streams, latest fitness product trends as well

as a unique premium offering that leads the Australian market with member experience. Choose your level of involvement across our category portfolio from our wellbeing concept right through to our Premium deluxe models. We can customise to plan.

We are currently offering no franchise fees for a limited time only, with options to either invest and allow us take on the operations and day to day management, or run the business yourself with the support from our team.

Our team has over 50 years’ experience in the fitness industry from previous competing companies in roles such as head of operations, fitness managing, dual club support and state sales management.

Universal Fitness Group will be the first and only premium franchise health & wellbeing product now available to the public, looking to expand in selected territories across Australia and into South-East Asia.

For further information and to view our 12 Step Model in becoming a franchisee, scan the QR code, fill in your information and will get in touch.

Universal by name, local by results.

24/7 PREMIUM CLUB DESIGN

VALUE

ADDED TECHNOLOGY

UNIFORM PARTNERED WITH ADIDAS SCAN TO GET STARTED

Behind the B uzzword artificial i ntelligence and franchising

Every ten years a new technology emerges alongside a group of strong advocates who boldly claim that it is going to change the world and radically shift the way we do business. However, the hype often leads to disappointment when adopting or scaling this new tech is revealed to be too challenging.

Artificial Intelligence (AI) is one of the most talked about buzzwords in the business world today. Many would link this to the release of ChatGPT in November 2022. The generative AI captivated and unsettled the general public due to its uncanny ability to create detailed written answers on essentially any topic, extremely quickly.

While the direct commercial applications of a generative AI like ChatGPT may not be immediately apparent for franchise systems – there is a growing awareness within the franchising community that companies who successfully incorporate complex analytics and data-driven intelligence into their business have an advantage over competitors which do not invest in these capabilities.

AI represents an opportunity for franchise systems to streamline operations, improve their customer experience, and drive growth. It can also help franchisors and franchisees make better informed decisions.

Some areas where AI and machine learning can help franchise systems include:

• predictive analytics

• more efficient operations

• increased marketing effectiveness

One franchise which is notable for embarking on a significant digital modernisation journey to improve their internal processes and systems is Bakers Delight.

The company moved in 2021 to adopt an AI-driven platform which would enable data to be captured and analysed more efficiently. Through predictive analytics, Bakers Delight can more readily identify the likelihood of future outcomes based on present and historical data – thereby enabling them to make more informed decisions.

Furthermore, with greater access to easy-tounderstand data on the local level, franchisees can better manage their inventory, or gain insights into customer behaviour.

Another Australian company which is leveraging AI is Step One, a direct-toconsumer online men's underwear retailer. They have been using generative AI to turbocharge their marketing. Specifically, they have regularly used ChatGPT to develop dozens of iterations of copy for social media advertisements – with analytics providing real time feedback on the best performing version.

The benefits of this marketing approach to a franchise system are clear.

Through these examples we can see how AI can be leveraged to improve commercial outcomes and reduce costs, however many businesses wishing to embrace this new

technology are confronted with a deceptively simple question – ‘where do we start?’

First, your business needs to evaluate its current opportunities and problems. Once these are clearly understood, decision-makers must determine if AI can aid in problem solving or in seizing opportunities. AI should be used to support your business strategy, not be your business strategy.

Second, internal stakeholders must be consulted so they can join your digital transformation journey. Long-term success with AI is driven by people, not technology. Creating an organisational culture that celebrates failure as learning, promotes the acquisition of new skills, and fosters collaboration is essential. These will help create a mindset which views the embrace of new technology, such as AI, as an opportunity and not a hindrance.

Bringing franchisees on this change journey is critical. According to the Franchise Relationships Institute, the average tenure of a franchisee is roughly six years – while the average tenure of franchisor staff is only around three and a half years. As a result of this, franchisees can sometimes be wary of new initiatives from their franchisor.

This business tension must be navigated successfully if the full benefits of adopting AI are to be realised in your franchise network.

Once a decision to leverage AI has been made and stakeholders have bought in to the new direction, your business moves to the third step – implementation.

True value does not come from just using a new technology. It comes from using new technology to reimagine and improve existing processes. Using new capabilities granted by AI, your business should seek to solve existing problems or to seize new opportunities.

Simply creating an AI-enabled twin of your existing processes will not drive significantly improved outcomes.

As the peak body for the $172 billion franchise business segment, which employs more than 565,000 people, the Franchise Council of Australia seeks to represent not only franchised small businesses, but successful businesses.

A key part of this is ensuring that franchise systems are equipped with knowledge and skills that help ensure they are well positioned for the long-haul.

AI technology is here to stay and franchise systems should actively consider leveraging this increasingly invaluable business tool. v

The Franchise Council of Australia is the peak industry body for the $172 billion Australian franchise sector. We represent franchisors, franchisees, business advisors and small business owners who collectively employ more than 565,000 Australians. The FCA advocates for responsible economic leadership at a national level as part of our mission to support the ongoing success of our members, franchising, and businesses across Australia.

Phone: 03 9508 0888

email: info@franchise.org.au

Web: www.franchise.org.au

“ AI represents an opportunity for franchise systems to streamline operations, improve their customer experience, and drive growth. It can also help franchisors and franchisees make better informed decisions.”

What lenders look for When approving a loan: t he f ive c ’s of c redit

A question I’m asked often is “How do you decide who to lend money to?” The answer for most lenders is pretty much the same: the Five C’s of Credit (although sometimes there’s 6 or 7, but let’s not worry about that).

We teach these five C’s to every lending underwriter (the person that decides whether or not to approve a loan) when they start working in lending. They are: Character, Capacity, Capital, Collateral, and Conditions. In this short article we’ll look at what each of these categories means, what lenders are looking for in them, and most importantly what borrowers can do to maximise their chances of being approved for a loan.

character

Character is perhaps the most important of the Five C’s of Credit. It refers to the borrower's reputation and willingness to repay the loan. When assessing a borrower's character, lenders will consider factors such as their credit history, business experience, and references. Since the lender probably will not know you, your credit file and particularly

any black marks, will be a key tool that the lender will use when assessing character. It’s not uncommon however for lenders to look deeper, reviewing your resume (if provided), LinkedIn profile, and more.

To give yourself the best chance of being approved when it comes to character, it’s essential to establish a strong credit history. This means avoiding black marks and building up a strong positive credit profile (by obtaining credit appropriately and by paying bills on time).

If you’re looking for funding for a new venture it’s also important to have a clear and well-documented business plan, as well as a solid track record of success in your industry. Remember, the lender wants to understand who they’re lending to, so the more comfort

you can give them that you take your obligations seriously, the more likely they are to view your application favourably.

capacity

Capacity refers to a borrower's ability to repay the loan. Lenders will look at a borrower's cash flow and expected income to determine their capacity. This includes analysing the borrower's financial statements (or projections), tax returns, and bank statements. Capacity may include some contingency, and the lender may need to make assumptions about anything that you don’t tell them, so don’t leave them guessing if you can help it.

When it comes to demonstrating capacity, it is important to have a clear understanding of

Phil chaplin the Chief Executive Officer of the CFI Finance Group, a specialist finance company servicing the franchise, accommodation, and fitness sectors as well as small businesses more broadly across Australia and New Zealand.

Phil has over 20 years’ experience in providing finance to businesses across Australia and New Zealand and has managed finance companies in the private and banking sectors, he is a former chair of the Equipment Finance division of AFIA.

your business's financials (or your business plan projections). You should have a solid understanding of your cash flow, profit margins, and expenses. Cash flow in the early days of a start-up business is particularly critical, a lender will want to know what you have to fall back on, or what contingency is available, if revenue doesn’t stary flowing as fast as you hope. It’s also important to make sure your projections are realistic and don’t miss key components (like remembering to pay yourself).

If you’re already trading then you should demonstrate your ability to manage your finances effectively, through strong financial reporting and management practices.

capital

Capital refers to the amount of money a borrower has invested in their business. This includes the equity they have in their business and any personal assets they have pledged as collateral. Lenders will consider the amount of capital a borrower has when assessing their ability to repay the loan.

To get a big tick when it comes to capital, it is important to have a solid equity position in your business. This means investing your own money in your business, rather than relying solely on loans. Lenders often use the term ‘skin in the game’, we want to know that the borrower is not just shifting all the risk of their business venture on to the lenders.

When considering capital lenders may also consider potential capital, looking beyond the capital invested in the business and considering what other cash or assets you have available to you (including personal assets like property) that can be used to raise capital in tough times.

collateral

Collateral refers to assets that a borrower pledges as security for the loan. Lenders will consider the realisable value of the collateral when assessing a borrower's ability to repay the loan. Common types of collateral include the equipment or assets you’re financing, inventory, and property. Sometimes other assets of the business (or a guarantor) can be considered as collateral (such as goodwill, intellectual property, or contracts) but only if those assets can be traded for value. It’s important to remember that what you paid for something may be very different to what it could be sold for.

To maximise your chances of being approved for a loan based on collateral, you’ll generally want to have assets in the business that can be used as security for the loan. Ideally, these assets should be of sufficient value to cover the loan amount, and they shouldn’t already be pledged as collateral for another lender. It can be very useful to have a detailed asset listing (with values), particularly if you’re

looking to acquire a business, as this will help the lender assess their value. You should also check to make sure no other party has security over those assets (check the Personal Property Securities Register (PPSR)), and watch out for security interests from old loans that may have expired but not removed from the PPSR.

conditions

Conditions refer to the overall economic and industry conditions that may impact the borrower's ability to repay the loan. Lenders will consider factors such as interest rates, market conditions, and competition in the industry.

Although you might think there’s nothing you can do to change the conditions, it’s important to help lenders understand the conditions that apply to your industry. If you’re starting a new venture then your business plan should cover off things like market conditions and if possible refer to independent sources of information. You should also be able to demonstrate your ability to adapt to changing market conditions and respond effectively to industry competition.

in conclusion

Whilst the Five C’s of Credit might seem very much like something you only need to learn if you’re lending money, that couldn’t be further from the truth. Understanding how lenders assess loans can help you prepare a loan or business plan and set you up with the best possible chance of being approved by any lender. While different lenders will have different appetites for risk (banks typically being more risk averse than independents), they will all look at borrowers in pretty much the same way, and you want them to be picking up that big green ‘Approved’ stamp when they’re looking at you! v

m ake m oney from day 1 with a Right Choice Conveyancing Franchise

What’s the most important thing about starting up a new business? Finding your first customers and generating cashflow, right?

When you step away from your current job and into a new franchise with Right Choice Conveyancing, your first clients are there waiting for you.

This is the genuinely unique and fantastic advantage that is yours as a Right Choice Conveyancing franchise owner. Your franchisor will provide you with a steady flow of new client files, each one of which provides you with cashflow to get you started.

become a conveyancing professional

As a Right Choice Conveyancing franchisee, you will be working as a conveyancing professional in the multi-billion-dollar real estate and property industry.

Of course, to be a conveyancer you need to train, become qualified and be registered. Depending on your current position, this may take some time, up to a year or more. During this time, Right Choice Conveyancing will give you full on-the-job training in their file management systems and show you how to promote your professional services to agents and developers in your exclusive territory. And to make sure you are financially secure, Right Choice Conveyancing will literally give you client files to process while you are learning the intricacies of property title transfers.

To ensure each client’s property transfer is fully correct and legally compliant, the company will handle the file jointly with you, as Right Choice Conveyancing is fully licensed as a conveyancing business.

a mobile business working from home

In addition, Right Choice Conveyancing franchisees do not have the expense of an office or have to find and employ any staff. This is a mobile business that you can operate from a home office. Going out to see clients and real estate agents is easy in your sign written Right Choice Conveyancing car. Back home at your desk and working on your files, you simply follow the Right Choice Conveyancing systems and process each file using industry standard software.

Very few professional service businesses are as easy to start as a Right Choice Conveyancing franchise. If you are looking for a career change but are nervous about the risks, then a Right Choice Conveyancing franchise is about as ‘de-risked’ as you will find.

franchise expansion now underway

Right Choice Conveyancing has embarked on a carefully structured expansion strategy and are seeking enthusiastic people who want to build a business for themselves in the dynamic and exciting world of property and real estate. This is an industry that is already huge and continuing to expand. So, to become part of it with the training, support and tutorage of an established franchisor, then you will not do better than to look at a Right Choice Conveyancing franchise.

It is a perfect storm of a booming industry, a well-credentialled franchising company and new franchise territories available right now throughout Melbourne and across Victoria.

Come and visit us at the Franchising & Business Opportunities Expo in Melbourne (May 6 and 7) or contact Right Choice Conveyancing through the links below.

Wollermann Franchise Developments

ccrawford@franchisedevelopments.com.au

Ph: 0425 838 800 | info@rightchoice.com.au www.rightchoice.com.au

Be Part of a Bigger team While Working for Yourself

As a Right Choice Conveyancing franchise owner you are joining a thriving business group in the booming property industry.

Benefits to you include:

• 12 months on-the-job training.

• Earn money while qualifying for your conveyancer’s licence.

• Earn money from Day 1 with client files provided to you.

• An exclusive territory to establish as your own.

• On-call assistance as required to process property transfer files.

• Recognition as part of a successful conveyancing company.

• The satisfaction of being your own boss in a business that you own.

S TRATEGIES

T O Th RIVE D URING AN ADVERSE E CONOMY

As interest rates rise and a possible recession looms, some franchise business owners are worried about what 2023 has in store for them.

A lot of franchise businesses have just got over the global pandemic, and now they are staring down the barrel of more adverse economic conditions.

Whilst growing sales during difficult economic times can be challenging, it is ‘definitely’ possible. In fact, numerous household brands all started during difficult times, namely General Electric, Microsoft, IBM, General Motors, and Disney. The great news is, if they can grow during a recession, then so can you.

In this article I share 7 strategies that you can implement in your franchise business to ensure that you don’t just survive an adverse economy, but you thrive. With the right strategies in place, a recession can provide franchise businesses with an opportunity to gain market share and emerge even stronger.

1diversify your products

Tough times can force franchise businesses into more creative thinking. It’s the feeling of having your back against the wall, knowing that the only way is forwards.

As a Business Coach, I encourage my clients to ask themselves better questions, as I know they’ll come up with better answers. What else can we sell? Do our customers have different needs because of the changing economy? And so on.

Think back to how Covid-19 lead to countless franchise businesses coming up with different product offerings. Supermarkets and convenience stores couldn’t keep up with the demand for hand sanitiser and cleaning products. Mask sales exploded in hardware stores. Service-based businesses developed ‘contactless’ services. Products popped up to help people work from home more effectively. Cleaning franchisees are still riding the wave of increased enquiries.

Certain industries will automatically do well in adverse economic conditions, ie. Healthcare, Supermarkets, and Childcare, whilst others will need to be creative and diversify their product offering.

2Manage your expenses

There’s no better time than adverse economic conditions to incentivise you to better manage your expenses. Up until now, perhaps you’ve been saying, “I’ll get to that one day”, or you’ve been spending money in certain areas because you’ve always done so.

Before you can improve managing your

expenses, you need to have awareness of what you’re currently purchasing. From there you can start to prioritise your expenditure and become strategic with what you spend and who you spend it with.

During difficult times, the automatic response of most franchise business owners is to reduce their labour costs. Whilst I understand why this is the case, I don’t always agree. Less labour could impact customer service, which will lead to further revenue declines. Instead, research to see if some tasks can be automated by leveraging technology. Another perspective is to reallocate labour resources and focus more on sales and customer service roles, that way you’ll be able to ‘wow’ your customers and prospective customers.

Another expense management strategy is to negotiate with your suppliers, and see if you can get a better deal, or more favourable payment terms. Make the time to shop around and compare the market to see what else is available.

Cash should always be king, but even more so during adverse economic conditions, therefore focus on reducing unnecessary stock holdings. Maybe you’re carrying too much stock because your inventory systems are outdated, and your scared of running out of stock. If so, now is a great time to upgrade your inventory management system. Whilst this would mean a short-term expense, when

done correctly, it can provide medium-term savings.

3invest in Marketing

In the section above I discussed better managing expenses, however you shouldn’t cut back on marketing and sales driving initiatives. After all, I want to grow your sales during adverse economic conditions. Instead of reducing your marketing spend, make time to analyse your marketing dollars and re-allocate them to ensure a better return on investment (ROI).

Start by focusing on a narrow target audience, either demographically and/or geographically. I call this, “Inch wide, mile deep”. In other words, market more intensively to a smaller audience. Don’t be like many franchise businesses who adopt a scatter gun approach to their Local Area Marketing, only to skim the surface. It’s imperative that you spend your marketing dollars on prospective customers who are most likely to buy your products and services.

Collaborate with other franchisees and pool your marketing resources. This way you leverage economies of scale to get a better marketing price or increase your target market catchment. In addition, you can share and learn from each other.

Use cost effective platforms to market your franchise. Organic social media and email marketing are free. Be consistent with your activities on the relevant platforms, and concentrate on adding value to your audience, as opposed to always selling.

4target new Markets

Another great way to grow your business during adverse economic conditions is by targeting new markets. Start marketing to prospective customers that you haven’t sold to previously.

For a customer to buy from you, it starts with creating awareness of your franchise business, products, and services. If you’re not creating awareness, then you’re trying to sell a secret. You could market to different geographic locations. Even if your franchise is bound by a territory, inevitably there’ll be parts of your territory that you have previously focused on more heavily than others.

Another target could be Business to Business (B2B). A lot of franchises are focused on Business to Customer (B2C), which ordinarily is fine, however difficult times create different solutions. The B2B opportunity can be a high risk, high reward approach. If you’re a home services franchise, an ideal B2B target is a Property Manager,

tony Meredith Coaching focuses on helping business owners Grow Sales, Increase Profits, and Regain Time. Tony Meredith Coaching started in 2018 and works with hundreds of small-medium businesses across Australia, in the areas of Franchising, Retail, Services, Manufacturing, and Trades.

Tony has over 25 years’ experience working for some of the world’s largest corporations in a variety of senior sales and leadership roles. Contact Tony and his team if you want to grow an outstanding franchise business. info@tonymeredithcoaching.com.au https://tonymeredithcoaching.com.au/ https://www.linkedin.com/in/tony-meredith-coach/https://www.youtube.com/channel/ ucMf8_Pya 5vWuttrmdbmaiwQ

who manages hundreds of homes. By building a strong partnership with a Property Manager, one strong contact can lead to hundreds of customers.

5offer promotions and incentives

Customers are looking for ways to save money during adverse economic conditions. Your opportunity is to offer promotions and incentivise them to either buy something or buy more.

Below are some promotional ideas that you could implement in your franchise:

L OYALTY PROGRAMS: Customers can earn points from every purchase, that can be redeemed for discounts. Alternatively, they can buy a select number of items to get the next one free.

BUNDLING: Sell more products in the same transaction. If you’re a fast food franchise, offer a meal deal, bundling the burger, chips, and drink. Other bundle promotions could be buy 1 item for $20 or buy 2 items for $30, encouraging customers to take advantage of the savings associated with purchasing more.

L IMITED T IME OFFERS: As the name suggests, these offers are only available for a short period of time and are a great way to create urgency and encourage a purchase.

C ONTEST AND G IVEAWAYS: Run contests and giveaways on social media or in-store to encourage engagement and build brand awareness. A franchise could run a contest where customers submit photos of themselves using the franchise's products for a chance to win a prize.

Ultimately, the role of promotions and incentives is to provide your customers and prospects with a reason to buy from you.

6build strong relationships With existing customers

Increasing sales with your existing customers is generally the most efficient and effective method for your franchise business to thrive when the economy is under pressure.

In essence, your existing customers already Know, Like, and Trust you, therefore what additional value can you deliver them?

You can also provide exceptional customer service and create memorable moments for your customers. Go above and beyond. Whilst you’re dealing with the adverse economy, remember, that your customers will also be going through the same adverse economic conditions. What can you do to support them?

7invest in staff training

Sadly, staff training is normally one of the first items to be stopped when times are tough, in an attempt to save money. My advice is to head in the opposite direction and invest in staff training and development, as it’s even more essential during tough economic conditions.

Staff retention is a direct benefit from training, as it’s an indication that you value and appreciate their contribution. By retaining your best staff you’ll be well equipped to navigate the difficult economic conditions.

A downturn in the economy can lead to a downturn in staff morale, therefore a focus on the development of your staff can help boost their motivation, which can lead to increased productivity and performance.

In summary, none of us can control what happens to the economy, but we can control what takes place within our franchise business. You can either allow an economic slowdown to impact your franchise, or you can be implementing the strategies I have outlined in this article and take control of the success of your franchise. By adopting these strategies, franchise businesses can not only survive but emerge stronger on the other side of adverse economic conditions. v

“ Before you can improve managing your expenses, you need to have awareness of what you’re currently purchasing.”

Picking a business to join is no mean feat. Having the drive and ambition to run your own franchise business is half the battle but picking the franchise that’s right for you is equally important.

At Stagecoach Performing Arts, we’re proud to bring the flexibility and support of a franchise model with the joy of working with children and inspiring the next generation. Since our origins in Surrey, UK 35 years ago, the brand has grown into a hugely successful international presence in the performing arts, children’s activity and franchising spheres with some of our longest serving franchisees running schools in Perth, Western Australia. Now, we’re looking to expand across the country and are recruiting franchisees to join the brand in other areas of Australia as well.

Stagecoach Performing Arts run part-time performing arts schools for children aged 4-18. Our franchisees act as the Principals of their schools and recruit a team of teachers to deliver weekly singing, acting and dancing classes. Whilst developing performance skills is a huge part of what we do, it’s the

core life skills of confidence, resilience and communication, as well as encouraging students to make new friends that are core to the Stagecoach ethos.

Our franchisees benefit not just from being a part of such a strong brand, they also have a Support Centre team who can assist with all areas of managing their business. Each franchisee will have a Regional Franchise Manager who will support them through both the beginnings of their franchise and every step of the way following. At Stagecoach, there is always someone you can call if you need advice. The Support Centre has dedicated operations, marketing and IT teams that work on key policies and international marketing campaigns as well as offer guidance for individual franchisees for their businesses.

Serena Kipling, the Principal of Stagecoach Perth, opened the first Australian Stagecoach school in 2000 and has been a dedicated franchisee ever since. She said, “It’s incredible to see how far the franchise has come since I launched the first Stagecoach school in Australia. We’re now regarded as one of the best performing arts opportunities for children in the area. As a franchisee, I get a

lot of satisfaction out of running my business - seeing my students grow and develop in terms of their life skills, especially the ones who are very shy to begin with. Our branding of Creative Courage for Life is really something I connect with. I wholeheartedly believe in the power of Stagecoach for children.”

Serena is not the only Stagecoach Principal who has cited how rewarding the role is as a key reason for their love of being a Stagecoach franchisee. Alison Tasker of Stagecoach Perth South was familiar with Stagecoach in her home country of Wales, UK before relocating to Australia and starting up her own school. Alison said, “2019 was such an exciting and rewarding year, I launched my franchise because of the demand for children’s performing arts opportunities outside of central Perth but, with that being said, I still can’t quite believe how much the business has grown in such a short space of time. A real highlight for me has been watching my students grow in confidence, as they’ve taken part in professional workshops and formed great friendships.”

Whilst both Alison and Serena have experience in the performing arts, they

s tart a r ewarding f ranchisee c areer with s tagecoach performing a rts

”

have also both explored other industries before taking on their franchises. Serena is a Chartered Engineer and Alison has worked in travel. Many franchisees across Stagecoach’s 3,000 schools internationally have performing arts backgrounds, being former performers and teachers, but equally, many come from the corporate world or have experience in different industries. Despite their various careers prior to joining the franchise, Stagecoach Principals all have a passion for the power of the performing arts and children’s education. The diversity of the Stagecoach network is one of its strengths, whilst some are familiar with franchising and bring their expertise into their Stagecoach business, some need more support in the world of business ownership which the Stagecoach business model can provide. We can accommodate whatever level of support an aspiring Stagecoach franchisee needs. One of the key ways Stagecoach maintains its strong, positive reputation across the eight countries we operate in is by leading with our ever-evolving Educational Framework. This details what skills and development

our students should expect to receive at each stage of being a student. However, this isn’t a strict curriculum and it enables Principals and teachers to tailor their classes and term plans to the needs of their students. Every child that joins a Stagecoach class is unique so we aim to give our franchisees the freedom to run their schools their way and to respond to the individual students that walk through their doors.

Whilst working in an established business model that has proven to be successful for over three decades, franchisees have the freedom to hire their own teaching team, pick their venue and decide what shows and performances their schools will work on. They are given the opportunity to be creative in their role as Principal of their school whilst also enjoying the safety net

of a franchise that can help them start their own business without the risk. With time, many Stagecoach franchisees go on to open more schools within their set territories and even expand further into buying additional franchises within the business. We always encourage the growth of our franchisees and provide regular training opportunities to assist our network of 300 franchisees reach their full potential.

If you’re interested in investing in a rewarding and exciting franchise opportunity with Stagecoach Performing Arts or would like to find out more, get in touch with the team at Stagecoachfranchise.com/Australia. We’d love to hear from you.

“ Stagecoach Performing Arts run part-time performing arts schools for children aged 4-18. Our franchisees act as the Principals of their schools and recruit a team of teachers to deliver weekly singing, acting and dancing classes.

Let the team at Franchise Ready help develop your franchise system

Franchise Ready is Australia’s fastest growing, results focused franchise development consultancy

We have worked with some of the most famous franchise brands on the planet and we have successfully launched and supported over 120 brands into franchising.

Launch your business into franchising locally or internationally

Whether you’re curious to explore the possibilities or you’re ready to go now –talk to the experts in franchising to get the right advice. We know what it takes to succeed and can assist in navigating the challenges. We can help you understand what’s possible, provide direction and expert recommendations, and establish a robust game plan for expansion.

▶ Feasibility Assessment

▶ Financial Modelling, Strategy & Planning

▶ Training & Operational Documentation

▶ Franchisee Recruitment

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We are looking to bring Australian brands to the world and bring international brands to Australia

Franchise Ready represents a number of already successful brands across a variety of sectors including food and beverage, beauty, services and much more! Each one is a PROVEN BUSINESS MODEL that has established products and systems. Make one of our successful Australian brands your own and get ready to shake up your chosen industry!

Your own franchise consultancy business - make the dream a reality

Franchise executives, consultants and coaches - looking for a fresh new career opportunity that promises to inspire and reward?

We have franchised our franchise consulting business and are taking this opportunity to the world.

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Exclusive territories are already operating and many more are being reserved.

Speak to our team to learn more about these exciting opportunities.

q&a

What is your main goal as a business?

Our purpose is to ensure we provide impartial advice to our customers. We listen first and foremost to their needs, what brings them to us in the first place, we work with them to understand their business, their risk exposures and find a risk management and insurance solution.

What service/s do you provide for franchisees/ franchisors?

Having provided a consistent service to the franchise industry since 1999, we have seen a range of different franchise models.

Most Franchise models expect the franchisee to have a minimum level of insurance coverage to protect the franchisee, franchisor and the public. This might range from a minimum liability coverage of $20 million especially if operating in a shopping centre, property cover for business equipment and business interruption cover in case of a loss such as a fire.

We work with Franchisor’s who want to establish a cost effective program for their franchisees, we guide them with risk management strategies and be their sounding board with insurers to ensure they get a competitive insurance arrangement for their franchisee members and their own company stores. We then work with the group through the year to ensure all parties expectations are met. Some Franchisors leave the insurance and risk management to the franchisee to obtain, provided they meet the Franchisors minimum insurance requirements. It can sometime become daunting especially to a new entrant, our team works really well getting the franchisee to understand the covers they should consider and what is becoming major industry concerns and trends, for example, currently cyber related crime. We provide genuine care and assistance.

with f red n adde of s teadfast e astern

When was the company established? What was the driving force behind starting the company?

Our company was established in 2014 with what now is our parent company Steadfast Group Limited. An ASX listed 100 company, Steadfast Group Limited provided our company the network and strength to ensure we can deliver to our customers world leading broad policy wordings and broking systems that allow us to better manage customer expectations. Our focus from inception was to build a company that delivers broad range of products to customers in a fair and honest manner, without influence or biases.

What is your background?

I completed my HSC (VCE) finishing school on a Friday and starting in the insurance industry the following Monday as a mail clerk with Federation Insurance in the 1980’s. I have worked through the ranks in different roles with Australian insurers before moving into banking, health insurance, estate planning and finally running our own general insurance broking firm in 2002. Through this time we have seen many changes to the general insurance sector and the intermediary market. The role of the broker has never been more important than it is today in ensuring good advice to consumers.

how does you service benefit franchisees/franchisors?

Our involvement is the insurance franchise market started in 1999, we have a genuine understanding of this market. We are up to date with changes to the Franchising Code of Conduct, we have daily conversations with franchisees and we understand the pressures they face, ranging from managing expenses, staffing issues and general business demands.

A good broker will ensure that the right information is conveyed so business operators can make the right decision for their business.

What are your thoughts on the franchising industry?

Overall, as a mature market the franchising industry will continue to expand. Our focus has been over the years on franchisees operating in shopping centres across Australia. Whilst unfortunately many businesses were affected during Covid-19 lockdowns especially in Victoria, the market has slowly returned to normal. However, we are likely to see in years to come a more vigorous push towards concept stores and more e-commerce trading. This may change the space required in shopping centres, storage size, rent etc.

Why is there a need for this product/service?

We offer our customers a unique approach to insurance and risk management. We work with our customers on ensuring their business has some healthy risk management habits that work to minimise risk and in return ensure our suppliers reward our customers with premiums substantially lower to reflect the risk management taken. For example, if you are operating a food store such as a Michelle’s or Gloria Jeans, Good practice might involve simple strategies such as ensuring your machinery are serviced 6 monthly to minimise breakdown and downtime, power units are tested and tagged as a standard protocol to minimise work cover issues for staff.

Why are you different to your competition?

You are not a number when you come to us. We don’t treat our customers as someone purchasing a commodity product. We

understand customers come to us for advice, premium savings, product knowledge and genuine assistance.

If they are unfortunate and have a claim, we know every business has a human being behind it and the business is their livelihood. It is up to us to ensure we provide them with genuine impartial advice and give them the necessary information for them to make a rational decision for their own business.

success in previous 12 months? and your focus for the next 12 months?

Premiums in the insurance market continuous to increase from year to year and in some cases certain types of insurances are becoming out of reach for some customers. We stress to our customers the importance of ensuring property, liability, business interruption and management liability as a minimum. An unfortunate property or liability loss could lead to the end of many brick and mortar businesses if not insured correctly.

Other classes such as burglary, money loss, machinery breakdown, cyber will impact the business and the exposure and severity will vary from business to business.

Our focus over the next 12 months is to ensure we continue to provide a solid insurance and risk management business to our customers. Make it easier for customers to reach us and have access to a range of suppliers. We should always be a phone call, text message or email away in case of an unfortunate event and be ready to assist.

What is the cost involved if any?

We charge a small fee for our service in line with industry standards, but our advice could be the real difference between being able to get back into business after a loss or closing the business permanently.

For example, if you operate a coffee shop and you purchase insurance online because it appears cheap with no consideration for all the covers necessary to run a business. You have an insurance claim where your income is greatly affected, only to find out you have no Business Interruption cover. If you had been provided the correct advice it could have been the difference and your income loss would have been insured.

Our team of experienced and trained managers are always ready to assist. v

t he tattoo franchise driving industry growth

Over the years tattooing has evolved from a taboo practice to a mainstream form of selfexpression. More and more people are getting inked every day. They’re seeking out the world’s best tattooists to create unique and meaningful body art and the tattoo industry is quickly becoming a thriving, dynamic global industry.

Traditionally, the tattoo industry has consisted of mainly sole traders but there’s change coming to this 12,000-year-old industry. Brands like Celebrity Ink™️ are leading the revolution of the tattoo industry and changing the way society views tattoo studios. As the largest tattoo brand in the Asia-Pacific, Celebrity Ink is putting a modern, approachable and inviting spin on things, taking tattoos from the underground to the mainstream. With experiential tattoo studios that include inclusive, open layouts and bright, modern designs in high-traffic

shopping centres, Celebrity Ink is setting a new standard in the tattoo industry and it looks nothing like traditional studios of the past.

The biggest question is, is the tattoo industry ready for its biggest revolution yet? In industries such as fitness, beauty and fast food, franchising dominates market share proving that an effective business model can be translated into success over and over again. The tattoo industry is no different, with Celebrity Ink proving that their model is successful, profitable and capable of strong

franchise growth. By shaking up the tattoo industry, Celebrity Ink’s franchise strategy is carving out a new growth market that is a far cry from the oversaturated franchise industries we’re all familiar with.

rapid growth for the tattoo industry

The tattoo industry is an up-and-coming growth industry with huge potential. In 2021 the global tattoo industry was valued at $1.75 billion USD and is forecast to reach $3.55 billion USD in 2029 growing at a compound annual growth rate of 9.43%.1

It’s a surprising statistic for some people, however when you think about it, the recent and forecasted growth of the tattoo industry makes sense. Factors such as changing attitudes towards tattoos, advancements in tattoo technology, and the growing societal acceptance of body art are all positively impacting the industry.

younger demographic influencing the market

And it’s the younger generation that’s helping to drive this growth and influencing the market in a big way. In 2020 a study by McCrindle found that 48% of Australians got their first tattoo aged 18-25 whilst 36% got their first tattoo aged 26 or older.

Celebrity Ink is seeing a similar trend with CEO Andrew McCulloch signalling that the adoption of tattoos from the younger generation is just the start of an upward trajectory for the tattoo industry.

“We’re seeing a younger audience really coming to embrace self-expression through body art. In the past, they probably wouldn’t have had this freedom but it’s great to see that society is looking at tattoos and tattoo studios in a different light. From an investment point of view, increasing numbers from a younger demographic is pointing toward a growth phase for the industry and at Celebrity Ink we’re in a unique position as a major player worldwide. Tattoos however don’t discriminate against age and we are seeing adoption across all demographics, from 18 to 70 year olds.”

Celebrity Ink is one of the largest tattoo brands globally and is taking the world by storm with over 25 franchise tattoo studios across 3 continents and is home to over 250+ tattoo artists. The brand was founded in 2013 in Phuket, Thailand, and has since moved its headquarters to Queensland, Australia where they’ve rapidly expanded their network, opening studios in popular tourist destinations such as Bali, Surfers Paradise, and Florence.

The success of Celebrity Ink can be credited

to its robust franchise network, consisting of individuals from diverse business backgrounds. Owning a Celebrity Ink franchise does not require prior experience in the tattoo industry, as their current partners hail from various franchised and business backgrounds.

celebrity ink drives franchise growth

Celebrity Ink is bringing a new approach to the tattoo industry. Strategically positioned in high-foot-traffic shopping centres, they’ve developed a safe, inviting and approachable tattoo studio experience that is appealing to a wide demographic of people.

With world–class tattoo artists, industryleading training at their very own creative arts academy, and an immersive tattoo experience like no other, there’s little wonder why they experienced 60% growth over the past two years, despite the challenges presented by the COVID-19 pandemic.

“As a brand, Celebrity Ink is changing the industry by taking tattoos from the underground to the mainstream. We’re

proud to be breaking down barriers and bringing a fresh, new approach. We are here to really make an impact in the industry and our strong growth shows our dedication to this” CEO, Andrew McCulloch said. Now in their 10th year, they’re taking their highly successful franchise model to every corner of the Asia-Pacific. Led by industry experts and backed by an executive team with decades of franchising experience between them, Celebrity Ink has refined its approach to tattoo studios and is looking to lead the tattoo industry into a new era.

McDonald’s revolutionised an industry making fast food a staple in households worldwide. Starbucks’ growth created a “coffee culture” across the world. Celebrity Ink is next in line, taking the tattoo industry to new heights and making body art mainstream one studio at a time.

Enquire today! Find out how Celebrity Ink is challenging and changing the market at: franchise.celebrityink.com Reference

TATTOO FRANCHISING

Mainstream

As the largest tattoo brand in Asia-Pacific, Celebrity Ink is taking tattooing from the underground to the mainstream.

This fresh new way of thinking has positioned our studios in high traffic shopping centres, targeting a wide demographic that, has seen us grow by 60% over the past two years. Modern, approachable and appealing, we’ve created the world’s first experiential tattoo studios, designed to bring tattoos to life and help clients express themselves the way they want!

You don’t need to come from the tattoo industry to own a Celebrity Ink studio. We offer our franchise partners access to a dedicated training academy, built to ensure the ongoing training and development of our artists. And with a highly experienced head office team you will receive ongoing coaching and support to help your studio perform successfully and profitably. We’re all about taking things to a new level, challenging the status quo of the tattoo industry and doing things differently.

Our artistry:

Celebrating 10 years of tattooing

Over 110,000 tattoos performed every year

250+ Global tattoo artists

Dedicated creative art Training Academy

High traffic shopping centre locations

25+ locations, four countries

on t H e roa D & servi C e fran CH ises

On the Cover

31 Nic Brill, Poolwerx CEO

In Every Issue

34 What’s New! Announcements from the Industry Expert Advice

36 Brian Keen: recruitment Challenges

42 Robert Toth: franchising and the automotive

a Mega opportunity for growth Profile

48 Bridgestone Tyre and Auto: going with Confidence

Electric vehicle prices in Australia remain high, starting at twice the cost of low-budget petrol cars and many priced at six figures.[1][2] Now, results from a new survey have revealed that, while price is the major purchase barrier for 84 per cent of Australians, 46 per cent would consider switching to an EV in an arrangement with their employer.

t he n ovated lease australia survey results also found that nearly half (46 per cent) of respondents would switch to an electric vehicle if they were offered a novated lease through their employer, as such an arrangement would reduce the purchase price and running costs of the vehicle.

younger australians are more likely to switch to an electric vehicle under a novated lease agreement to reduce costs: more than half (59 per cent) of under-30s indicated they would, compared with 32 per cent of over-51s.

shaun Mc g owan, founder and Managing Director at n ovated lease australia, says: “o ur research highlights that novated leases are on the rise this year. electric vehicle prices still have a long way to go to drop to a level that competes with petrol cars, yet an increasing proportion of the public and business sector are becoming more carbon conscious.”

“Conscious of this price barrier, state and federal g overnments are financially incentivising organisations and motorists to make the switch. perhaps now is the time for organisations that are sustainability-minded to add novated lease agreements for electric vehicles into their decarbonisation strategies.

The full survey results, including age and State breakdowns, can be found here: novatedleaseaustralia.com.au/electriccars/ev-price-study

freed Om cArs say YES when banks say NO is expanding throughout Australia

Proven systems are the structure of Freedom Cars that ensure efficient, professional service and professional marketing plans. The systems have been developed and refined by our team over the past 16 years. With no lock in contracts customers are catered for with any vehicle option that suits their needs and an opportunity to help repair credit scores.

freedom Cars offers more than just association with a distinctive brand; we offer support and proven systems that will position new franchisees with options to suit any customers situation. With the finance industry becoming massively over regulated and interest rates rising has created a gap of approximately 80% of the population as potential customers.

We’re about giving our franchisees the brand name, marketing tools, business tools, business systems and support that will drive them to success in any economic climate. freedom Cars is about giving the profits to you the franchisee.

Benefits of freedom Cars:

• No Buy In start up

• Investment is in your stock

• No ongoing fees from profits

• Passive income deposited daily

• Unique unregulated processes

• Awesome profits

• Continual Software upgrades

• Ability to add your custom modules to Software

• Leads supplied direct to your email and software dashboard

• Group Advertising

• Free setup and monitoring of electronic media such as Facebook & g oogle accounts

• International brand expansion

Don’t miss out, for more information go to freedomcars.com.au/franchising

freed Om frOm mO n OtO nY And

the O ffice

company that was a customer of the delivery and logistics powerhouse. g etting to know the local Courier franchisee who made daily visits to his company warehouse, shannon was able to learn more about what the day-to-day life of a franchise partner looked like.

When he was ready to leave full-time work behind and become a small-business owner, it was only natural for him to become a Courier franchisee with aramex Brisbane.

in a short time, shannon has excelled in three areas that are integral to franchise success: s ervice, presentation and sales. He always wears the correct uniform, his van is cleaned every weekend and his customer service is one of the best in the depot. He enjoys talking to existing and potential new customers to drum up sales.

Award-winning Aramex Courier Franchisee Shannon Heard says the best thing about being an Aramex franchise partner is the freedom to be in the driver’s seat of success and meet new people every day. He’s also delighted to be out on the road enjoying a varied routine, free from the monotony of an office job.

AUtO tYre And serVicing POsts g rOW th in 2022

GapMaps 2022 Auto Tyre and Servicing Network Report, which tracks 14 brands in 2,243 locations, reported 82 openings and 33 closures, representing a net change of 49 additional centres compared to the year prior.

Bridgestone is the largest brand tracked with some 340 locations, and one centre per every 100,000 residents in capital cities. Covering the majority of australian cities, including 58 stores in towns with less than 10,000 residents, Bridgestone reported seven closures and five openings, representing a net change of minus two. ultra tune, with 262 locations, also contracted, reporting a net change of minus three with two new locations opening and five closures.

However, several brands reported more positive news.

shannon, who was recently named aramex Courier franchisee of the year, purchased a franchise territory in Brisbane in March 2022. He services customers’ pick-up and delivery needs in Clayfield, tenerife and parts of fortitude valley.

prior to joining aramex, shannon was a long-time warehouse manager for a

Being a Courier franchisee at aramex can be very rewarding. t he franchise model is designed to be a template for success. shannon is a great example of someone who has embraced the opportunity and made it work for him. Congratulations, shannon, aramex australia is proud to have you as a franchise partner.

tyrepower, with 301 locations, and Mycar, with 276 locations, both reported strong net growth. tyrepower opened 14 locations and closed just two, representing a net change of positive 12, whilst Mycar opened 10 locations and closed four, a net change of positive six.

However, it was Dunlop who reported the largest growth across all brands tracked, opening 27 locations and closing seven, representing a net change of positive 20. g oodyear also had significant growth,

opening 13 locations and closing just three, a net change of positive 10.

s cott Johnson, s enior analyst, g apMaps, said; “ t he auto tyre and servicing sector had a strong year, with 49 net new locations added in 2022. t his points to a more buoyant market and greater provision of essential services to residents across the country.”

To request a copy of the report contact GapMaps at subscribe@gapmaps.com

r ecruitment challenges

The franchising industry is concerned about recruiting new franchisees due to various factors such as the COVID-19 pandemic, economic uncertainty, and changing consumer preferences. World stability and supply chain difficulties add to the number of influences making them even more cautious about investing in new businesses… not to mention the comfort of high employment and workplace flexibility.

The hurdles to conducting face-to-face meetings has slowed down the recruitment process and made it challenging for franchisors to build relationships with potential franchisees.

Whilst having wide exposure in the market

is essential, appearance at expos, trade shows and networking events continues to be critical for building relationships with potential franchisees, organic recruitment channels, rather than paid advertising is one productive avenue often overlooked to source potential franchisees. They are often more cost-effective than paid advertising and can also be more authentic and trustworthy in the eyes of potential franchisees.

One of the most effective organic recruitment channels for selling franchises is through referrals, including customers and suppliers. Existing franchisees can be a powerful asset in recruiting new franchisees. They have firsthand experience with the franchise system and can speak to its benefits and advantages.

“95% of our franchisees have a relationship with a swimming pool,” said Mike Geddes,

Franchise Partnership Manager of Poolworx, “so already use the core product”. They have learned how it all happens and realise that the repeat business that comes from that offers a sound business model that they can see themselves belonging to. Poolwerx, with over 600 mobiles and 150 stores worldwide see a pattern of franchisee staff, family members and friends picking up resales and buying out competitors adds generously to their growth. Having a built-in ascension model allowing mobile franchisees to step up to a retail store works as a solid pathway as well. Other franchisees and support office team members have moved overseas to be key members of their US team for example.

Brendan Green, Chair of the FCA & CEO of Hire A Hubby finds it’s not always that simple because their franchisees, handling work from the front gate to the back fence and everything that comes between needs very specific skills. Nevertheless, his franchisees find one source of referrals is meeting tradies at their local Bunnings who don’t have the steady workflow or support office to help them. They do see inquiry from staff working for existing franchisees who decide they'd like to step up to being a franchisee.

In a business like City Cave, with a vast database of customers who visit their flotation

tank wellness centres and regularly receive marketing material, co-founder Tim Butters needs to do far less advertising than most. A major growth area is through multi-site franchisees who now represent 30% of the business, one of them owning nine outlets. Others also have ownership in another franchise system such as a gym, with its obvious synergy. Cross-pollination across different brands is still not as common in Australia as in the US but the trend is definitely going that way. As City Cave launch their first outlet in the US it's apparent that, that is a model that’s going to be a very strong part of their growth.

Strong referral programs to reward anyone that introduces a new franchisee has worked extraordinary well over many years for Gutter

www.franchisesimply.com.au | www.systems2grow.com

Vac says franchise veteran and founder & CEO Warren Ballantyne. This is all helped by a very transparent process introducing prospects to the community.

14 years in the building industry has helped Scott Challen, CEO of emerging franchise QHI launch his group. His first couple of franchisees for example have worked with him for some time as sub-contractors on building projects and he's recently appointed a COO who has been on the management team of a supplier that he's known for almost a decade. Scott’s mantra is building those relationships and being very transparent with everybody involved so confidence is accrued, like attracting a moth to the light, and there are no surprises. One thing he emphasises is the great care to be taken managing scalability and making sure you don't grow beyond your comfortable capacity because growth is always more challenging than you imagine.

In conclusion, organic recruitment channels can be a powerful tool for selling franchises. By leveraging referrals, social media, and

networking events, franchise owners and operators can build a network of passionate and engaged individuals who are interested in the franchise and want to see it succeed.

This all comes to nothing of course if you don't have a great process to take prospective franchisees through their journey. This includes appropriately rewarding those who refer to you both internally and externally and, as a given, this is followed with a great training and ongoing support system building a model within a caring community so loyal franchisees are happy to contribute towards the whole. v

Brian Keen Brian Keen has been involved in the franchise industry for more than 30 years and, today, is the Founder of Franchise Simply, Systems2Grow and Microloan Foundation Australia. His on-the-ground business experience as a multi-unit franchisee, franchisor and consultant helping many of the big names create their own franchise systems and growth over the years has been fed into Franchise Simply, helping today’s SMEs and Franchisors grow their business by franchising.

“ One of the most effective organic recruitment channels for selling franchises is through referrals, including customers and suppliers. Existing franchisees can be a powerful asset in recruiting new franchisees.”

“ One thing Scott Challen emphasises is the great care to be taken managing scalability and making sure you don’t grow beyond your comfortable capacity because growth is always more challenging than you imagine.”

n ew h ydraulink t homastown franchise e B rings in-depth engineering service and skills

Sascha Humphreys says he is relishing the opportunity to serve the huge diversity of industry requiring hydraulic services to optimise the uptime and reliability of machinery in the district, which is a major economic generator region for the city of Thomastown, north of the Melbourne CBD.

“This is a wonderful opportunity for me to realise my dream of running my own business, with the support of the highly respected Hydraulink national network and brand, demonstrating proven performance across construction, logistics, earthmoving, manufacturing, process, and waste management industries, which abound in Thomastown,” says Sascha.

“I have been on both sides of industrial projects and the supply chain, so I appreciate the pressures that staff and management go through in all the phases and deadlines of their business, which hydraulics are vital to achieve. I love technical details and solving the challenges that get people and their machinery moving, having spent the last 20 years down there in the trenches designing, managing, and commissioning engineering projects. I know the language and needs of the market, having spent most of my career developing solutions attuned to client KPIs, technical challenges and end results required,” he said.

Sascha says this broad experience of design, solutions development, and hands-on work brings a further valuable dimension of service to the proven Hydraulink offering, with more than 400 service points across Australia and New Zealand, servicing both mobile and static machinery in which reliable hydraulics are vital.

“I have always wanted to run my own business but, with mortgages and children like most younger people, you need solid backing to step out with confidence. I had seen and heard of Hydraulink plenty of times before this opportunity came along, and I understood them as a trusted brand which I could optimise my skills and broaden their reach to the local market. All the staff I have met throughout this journey into a franchise are well skilled and have outstanding product knowledge.”

Hydraulink Australia Franchise Manager, Wayne Abbott, says family-operated franchises such as Sascha’s are a major benefit to clients because they have the strongest personal stake in the business to ensure ongoing satisfaction and enduring partnerships.

“Hydraulink provides outstanding training and continuing education to ensure that franchise operators can flourish as business operators in their own right as they expand their careers by forging enduring value and trust.”

“Hydraulink’s support network for all its clients and operations ensures there is always a well-stocked and skilled technical service backup. If a franchisee like Sascha needs help from another technician from the Hydraulink network, he can be assured they also have certified national training and enormous back-of-house support to get machines running again safely and quickly. The network backing ensures everyone in it delivers uniform standards of compliance, safety, and traceability in everything they do, across single or multiple sites.”

Sascha adds, “Melding into the Hydraulink network and benefitting from its branding, marketing, and proven business systems definitely helped make this step forward to independence much smoother and more cost-efficient than starting from scratch.”

Hydraulink Thomastown can be contacted on 0419 610 839

Hydraulink Australia 1300 36 37 34

Hydraulink New Zealand 0800 80 66 66

For further information, please contact:

(Australia) Wayne Abbott, Wayne.A@hydraulink.com.au

(New Zealand) Kimberley Holt kimberley@hydraulink.com

A mechanical engineer with more than 20 years’ experience in Melbourne construction, manufacturing, and industrial projects will bring extensive problem-solving experience to his new Hydraulink hose, fitting, and service franchise in Thomastown.

Sascha Humphreys realised a dream in running his own business backed by a respected national brand with which he can apply his wealth of experience to customer service.

JOIN HYDRAULINK

YOU’D LOOK GREAT IN YELLOW BUSINESS IS BOOMING AT HYDRAULINK

Whether you are looking at operating your own mobile Hydraulink Sales Service Technician business, or would like the opportunity to expand and employ other technicians by owning a Hydraulink Hose Centre - Hydraulink can be the right franchise opportunity for you to grow a successful business of your own with a secure future. Hydraulink has been a trusted brand for the supply and manufacture of high quality hydraulic hose and fittings since 1945 with over 400 service locations across Australia, New Zealand and Asia Pacific.

Hydraulink’s services are in high demand. We provide 24/7 mobile hydraulic hose and fittings breakdown and repair services for essential, thriving, and growing markets including: manufacturing, waste management, agriculture, construction, transport, marine, mining and materials handling. LIFE AS A HYDRAULINK FRANCHISEE

Our Franchisees look forward to developing new skills and taking control of their career. Every day is different as a Hydraulink technician and successful Franchisees come from all walks of life. An engineering qualification, trade skill, or mechanical aptitude are beneficial. However, Hydraulink has found that the most successful franchisees like to fix things, have a passion for their business, motivation to succeed and provide great customer service.

YOU CAN BE YOUR OWN BOSS IN A HYDRAULINK MOBILE SALES AND SERVICE TECHNICIAN FRANCHISE - STARTING FROM: $40K-$60K Working Capital + Financed Plant and Equipment + Stock

FOR A CONFIDENTIAL DISCUSSION CONTACT:

Wayne Abbott, National Franchise Manager - Hydraulink

M: + 61 455 478 699 | E: wayne.a@hydraulink.com.au | W: www.joinhydraulink.com

Jim’s w indow & pressure c leaning a lucrative and in demand market!

Nothing could be easier than owning your own Jim’s Window & Pressure Cleaning business. In one easy step, we provide you with all the equipment; training and ongoing support you need to ensure your success. Then, once you get started, we will advertise and send you extra work so you have no headaches and can simply get on with enjoying your new life.

Being in business for yourself does not mean that you are in business by yourself. Over 5,000 franchise business owners are now enjoying the benefits of being part of the biggest services group in the world. You can now find Jim’s Franchises in New Zealand, Canada, and United Kingdom as well as in Australia.

Jim’s Window & Pressure Cleaning falls under the Jim’s Cleaning Group umbrella of cleaning franchises in the Jim’s Group. The group’s founder Haydar Hussein credits the regional franchisor system as a main contributor to franchisee satisfaction. Your

franchisor is experienced in the industry and is your business mentor and coach for the duration of your franchise agreement. They know their area and they know what works.

On top of this, when you buy a franchise with the Jim’s Group, you are investing in a proven

business model. Established in 1989, our systems and processes have been shown to be successful. This means you can skip the trialand-error phase of starting a new business and focus on making money from day one.

With national advertising and branding

already a part of your package when you purchase a Jim’s Window & Pressure Cleaning franchise, new franchisees are able to hit the ground running. The Jim’s Cleaning Group is now the largest domestic cleaning company in Australia and has placed in the overall top 10 in all categories of the Top Franchise Awards for 3 consecutive years. Signalling that it’s not just our customers who are happy, but our franchisees as well.

Franchise owners come from all walks of life and from all parts of the globe but share the common goal of ‘turning passion into profits’. As a successful franchisee, you are granted the rights to own & operate a Jim’s Window & Pressure Cleaning business in a territory comprising homes and/or businesses for the provision of window and pressure cleaning services to domestic, commercial, governmental, and industrial markets.

Your territory is ‘non-exclusive’ which means that you get the first option on all work in your area, however if you decline the lead this will be offered to another franchisee. Of course, this also works the other way in so much as you are not limited to only working in your own territory, but can ask for job leads from wherever you like.

As a franchise owner, you have full autonomy over when you work and what you charge. You are able to set your own schedule, choose which services you offer, and hire your own team. This flexibility and control can be a major advantage for entrepreneurs who want to build a business on their own terms.

You can grow your business to any size without purchasing additional territories or franchises and are encouraged to expand your business by employing staff and/or investing in additional vehicles. You have the option to sell a portion of your client list to a new franchisee, giving you a cash injection to your business and providing you the opportunity to take on new clients.

We don’t require any qualifications or experience as all the training is provided. This includes everything from initial training on our cleaning processes and techniques to ongoing marketing and operational support. Jim’s Window & Pressure Cleaning suits anyone with a passion for customer service and strong attention to detail. Every day is different, you will feel challenged in rewarding ways.

When you decide to go ahead with a Jim’s Window & Pressure Cleaning franchise, everything you need is included in the

purchase price. All your equipment, chemicals, products, stationary and promotional items, training, flights to Melbourne for induction training, including accommodation and meals. The only thing you will require is a vehicle (typically a van) to operate your business.

We have more work than we can handle! In the last financial year, we have turned away 6686 customers due to not having enough franchisees to cover the work. As the group grows, so does the demand. Get in now and change your life for the better!

The first step to making this positive change in your life is to call 131 546 or enquire online. The regional franchisor of your area will then contact you and answer any questions you may have. We encourage all prospective franchisees to spend a day on the road with a local Jim’s Window & Pressure Cleaning franchise owner to see what a day in the life is like. Once you have decided this it the right choice for you, we organise contracts, and book you into training. Then you will be ready to go live and start taking on work as a Jim’s franchisee!

www.jimscleaning.com.au/franchiseenquiry-2/

“ Franchise owners come from all walks of life and from all parts of the globe but share the common goal of ‘turning passion into profits’.”

f ranchising and the automotive sector in australia in 2023 and B eyond

A lot has happened in the automotive industry over the last few years.

As Ted Mulry Gang, said in 1974 “c’mon jump in my car!” It doesn’t seem so long ago on one hand, but it is nearly 50 years, I was in Year 11 at Camberwell High, just got my license and bought my first car, a Datsun 1600 for $1,300 a great car!

Since then, a lot has changed in the automotive sector and the world!

We have had major local manufacturers leave

the country, the rise in the EV market, a number of overseas manufacturers coming into the market and the recent class action by Mercedes Benz dealers against Mercedes when they changed their distribution model to an agency model.

Dealerships invest significant capital taking up a dealership and when they are terminated at short notice, they are left with significant debt and stock.

This was an issue reviewed by the ACCC since approximately 2018 with recent reforms implemented to balance the rights more fairly, between manufacturers and dealers.

Mercedes benz case

Mercedes Benz dealers (regional and city) launched legal action in the Federal Court in 2022 seeking $650 million in compensation from the car maker.

The previous dealer model was that dealers used to buy cars from Mercedes and dealers could set their own sale price.

Mercedes changed to an agency model, which came into effect in January 2022, by which Mercedes retained ownership of the cars and

the dealers became agents and obliged to sell cars at a fixed price for a set commission.

Dealers no longer owned the stock and consumers could no longer negotiate on price. This is interesting as it would be considered price fixing if the dealers fixed prices amongst themselves but under the agency model as Mercedes owned the vehicles, they are not in breach of the Australian Consumer Laws (ACL).

Mercedes argued the agency model would lead to more transparent pricing for consumers and provide a fairer supply of cars to dealers.

Dealers say they were forced to sign the new agency model which dramatically reduced their profits and could potentially wipe out years of goodwill with customers.

The dealers allege Mercedes had this plan in place to convert dealers and undertook a sham consultation process to push the changes through despite objection by the majority of Australian dealers.

The allegations claim that Mercedes had broken the consumer laws by engaging in unconscionable conduct, breached the Franchise Code’s good-faith provisions and also engaged in misleading and deceptive conduct to redirect the profit that dealers were making to Mercedes own pocket.

An interesting twist along this long and winding road is that Deloitte’s (a top tier Accounting Firm) were engaged by the Dealers in 2019 to do modelling as to the impact on dealers of the agency model for dealers.

Deloitte’s found that under the agency model a dealer’s profit would decline by possibly more than 50% compared to the dealership model.

Deloitte’s were then also engaged by Mercedes to provide a report which Deloitte’s later admitted relied on flawed sales data provided by Mercedes (sales data from 2018 which was a disastrous year for sales) to create modelling that showed the changed model would benefit dealers, which was misleading. One might question how the same firm can be engaged by both parties to provide reports with 2 different outcomes and why no one raised the issue that there may be a conflict in Deloitte’s engagement for the dealers and Mercedes.

The case continues with considerable ramifications for the franchise and automotive sector.

The case does come back to 2 key issues which are often the causes of action in any franchise dispute:

contact robert@sanickilawyers.com.au or even call him on mobile 0412 67 37 57

a. Did Mercedes act in good faith as required under the Code?

b. Did Mercedes provide sales data that was misleading to Deloitte’s who then provided modelling that was misleading and deceptive and induced dealers to take up the Agency model? (Noting the dealers say they were given little choice by Mercedes.)

c. Did Mercedes conduct constitute unconscionable conduct under the ACL, noting that acting legitimately in their own commercial interests does not mean Mercedes acted unconscionably.

The case continues so watch this space!

the new vehicle dealer regulations

After extensive consultation with the sector new regulations were introduced which came into effect 1 June 2020 aimed at supporting dealers.

The Competition and Consumer (Industry Codes – Franchising) Amendment (New Vehicle Dealership Agreements) Regulations 2020 (Amending Regulations) was introduced to address the power imbalance between car manufacturers and new car dealers (franchisees).

The changes apply to new vehicle dealer agreements entered into on or after 1 June 2020 and to renewals or extensions of them. The new regulations only apply surprisingly to new vehicle dealership agreements that is, a dealership that predominantly deals in new

passenger vehicles, new light goods vehicles (or both).

The new regulations do not cover motorcycle, used cars, farm machinery and truck dealerships. Somewhat strange and we are not sure if this was intended by the legislators. The regulations are complex as the end of term manufacturer obligations (see heading below) do not apply to renewals or extensions of new vehicle dealership agreements entered into prior to 1 June,2020.

Once an existing agreement is renewed or extended, the new end of term notification and end of term management obligations apply.

The new capital expenditure obligations apply to existing dealers but depend on the date of creation or update of the disclosure document.

Confused? you are not alone !

Where an existing dealer agreement is renewed or extended after 1 June 2020 and the disclosure document created or updated after 1 June 2020, the new Code provisions do apply (Clause 50 and Clause 51).

the new requirements

Disclosure of capital expenditure

The new regulations (Clause 50) provide that car manufacturers cannot require significant capital expenditure by a dealer during the term unless the dealer agrees with the expenditure, or the expenditure is disclosed to the dealer prior to entering the agreement.

robert toth is Special Counsel Sanicki Lawyers, with over 35 years’ experience in Franchise, Licensing and Distribution law acting for both local and International franchisors, franchisees and master franchisees and with expertise in dispute resolution. Robert is an Accredited Commercial Law and Franchise Specialist, a member of the Franchise Council of Australia (FCA) and the International Franchise Lawyers Association (IFLA) and regularly writes for franchise and corporate journals online.

The key difference between the old clause 30 and new clause 50 is that under the new provisions, when making capital expenditure disclosure to a dealer, the manufacturer must provide as much information as is practicable about the expenditure which includes:

a. the rationale for the expenditure,

b. the amount, timing and nature of the expenditure;

c. the anticipated outcomes and benefits of the expenditure; and

d. the expected risks associated with the expenditure.

The written disclosure must be supported by “discussions” with the dealer about the likelihood of the dealer recouping the expenditure (having regard to the geographical area of the dealer) before the agreement is signed and any representations made must be supported by independent and objective data.

Resolving disputes

The new regulations allow 2 or more franchisees to ask the franchisor to deal with the franchisees together about a common dispute. But it does not require car manufacturers to engage in multi-party dispute resolution.

The new regulations may mean manufacturers give less disclosure in relation to capital expenditure and the trend may be to offer shorter term agreements and look to other distribution models.

The Government is to review operation of the amendments before 1 April 2024.

End of term obligations

The regulations require manufacturers and dealers to:

a. provide at least 12 months’ notice if they intend not renewing a dealer agreement (if the agreement is 12 months or longer).

b. discuss, plan and agree on end of

term arrangements if not renewing an agreement; and

c. provide a statement to the dealer outlining why the agreement is not being renewed that is reasons for the refusal.

This gives the dealer time to plan and make arrangements to sell the site or take up another dealership.

If the manufacturer gives notice not to extend or enter into a new agreement with the dealer, the parties must work together to agree on a written plan with milestones including management of the dealer’s stock of new vehicles and parts, and service and repair equipment over the balance of the term.

The parties must cooperate to reduce the dealers stock of new vehicles and spare parts for the remainder of the term and manufacturers must implement these arrangements “as soon as practicable” even where the relationship has deteriorated. Dealers need to carefully review their agreements and renewals as manufacturers may try to include greater control over the process.

Why are dealership agreements a franchise arrangement?

You may not think a dealership or even a distribution agreement would be considered a franchise but it is often the case. Under the Code there is a franchise agreement if these features are present:

• One person (franchisor) grants another person (franchisee) the right to carry on a business in Australia supplying goods or services under a specific system or marketing plan.

• The business is substantially determined, controlled, or suggested by the franchisor or its associate.

• The business is associated with a particular trademark, advertising or a commercial symbol owned, used, licensed, or specified by the franchisor or its associate.

• The franchisee must make, or agree to make, certain types of payments to the franchisor or its associate, before starting or continuing the business.

Not all distribution and dealership agreements are however, a franchise arrangement and you need specialist advice to determine the position as a breach of the Franchise Code (which is a mandatory Code) carries substantial fines and penalties. Apart from the Franchise Code and the Australian Consumer Laws there are also a myriad of other laws that you need to be aware of such as the unfair contract provisions, OH &S provisions, Workplace laws that you need to consider.

The ACCC has developed a free online education course for people thinking about buying a franchise which is highly recommended to prospective franchisees.

The Franchising Code limits terms in a franchise agreement such as restraints at the end of the term if the franchise agreement is not extended, the franchisors no longer have the right to charge legal costs or make retrospective changes to the agreement and there are a number other restrictions.

So, c’mon jump in my car and turn on the radio… and you might hear a classic tune like Ted Mulry or The Cars! v

“ The new regulations (Clause 50) provide that car manufacturers cannot require significant capital expenditure by a dealer during the term unless the dealer agrees with the expenditure, or the expenditure is disclosed to the dealer prior to entering the agreement.

”

BE YOUR OWN BOSS CONTROL YOUR LIFESTYLE

A Megasealed Franchise introduces you into a proven and successful business model with over 26 years’ history. Join Australia’s quality certified market leader in the repair of leaking bathrooms and balconies.

Megasealed is an Australian market leader, pioneering unique guaranteed solutions to stop leaking showers and balconies without the unnecessary cost, time, or fuss of removing tiles. Servicing over 25,000 jobs per year in over 125 territories across Australia.

BE YOUR OWN BOSS

Over 25,000 jobs nationally per year.

Services include leaking shower & balcony repair, grout replacement, waterproofing and tiling.

MEGASEALED SERVICES

AFFORDABLE ENTRY WORK LIFE BALANCE

Run your own business with flexible work hours.

Enjoy customer demand from the day you start.

Full training and support provided.

Low level of investment.

Finance options available. (Conditionsapply)

National sales and marketing support.

Start your Megasealed Franchise journey today!

Find out more at: megasealed.com.au/franchise-opportunities

a mega o pportunity for g rowth

At Megasealed, we take pride in being at the forefront of the bathroom and balcony leak repair industry in Australia. We are committed to providing innovative stop-leak solutions for bathrooms and balconies, while upholding the highest standards of customer service through our reliable network of franchisees.

Owning your own Megasealed franchise presents a unique opportunity for growth, with a track record of a successful business model that has allowed us to build 125 thriving territories operating across Australia. We offer a comprehensive range of services, including leaking shower and balcony repair, grout replacement, waterproofing and tiling solutions.

Our triumph in the industry can be attributed to our unwavering commitment to

providing our franchisees with exceptional systems and award-winning products. Our franchisees are equipped with comprehensive training and continuous national support, which enables them to offer premium services to a diverse range of clients from strata and real estate companies, builders and plumbers, to government departments, aged care facilities, gymnasiums, and hospitals. Megasealed are the only National Franchise in the industry that is ISO 9001 certified by SAI Global, you can be confident that you are always backed by the highest quality systems as a member of the Megasealed franchise network.

benefits of owning a Megasealed franchise

Megasealed can offer you the opportunity to build on your existing skills and operate in an environment of infinite growth opportunity, with limited franchises remaining around Australia, there’s never been a better time to start your franchise journey with Megasealed.

AVAil ABle territO ries

VIC: Ballarat, Bendigo

NSW: Wagga Wagga, Port Macquarie, Coffs Harbour, Albury-Wodonga

QLD: Cairns, Townsville, Bundaberg

NT: Darwin + more!

With the backing of a supportive team, you’ll be working for yourself, not by yourself. Getting a new business off the ground can be tough, as a franchisee you’ll have the knowledge and support of an experienced team who have been through it all before. Run your own business with flexible work hours that work for you. Utilise the latest job management software and processes to work anywhere anytime.

Extensive ongoing training and support provided in all areas of the business.

Megasealed Founder and Managing Director, Jacques Courtin has a unique hands-on approach to franchise recruitment, offering all potential franchisees the opportunity to join Jacques on the tools or in a managerial role within a franchise to ensure Megasealed algins with your goals and skills.

Franchisees then undergo two weeks of in-

depth initial training held at our National Support Centre followed by local technical training. With ongoing training and workshops held to keep you up to date with the latest industry trends and regulations, Megasealed product innovations, marketing and sales techniques.

National customer service support. You’ll have filtered leads come straight through to you with an outsourced 24/7 call center who will receive and forward on quality customer inquiries leaving you with more time to focus on running your business. Nationally, the Megasealed network takes on 25,000 jobs a year and our service team is on hand to provide each territory with leads for their region.

Our Franchisees are at the heart of the Megasealed business. With national networking opportunities including quarterly meetings and yearly conferences to reward

our network and reignite our mission. Megasealed franchisees come from many different career backgrounds, some with no trade backgrounds at all. If you’re a people person, have an eye for detail and is someone who can think on their feet - owning a thriving franchise might just be the change of scenery you’re looking for.

What are the costs?

Starting a new business from the ground up can be a costly exercise. Megasealed franchises are currently available in selected locations around Australia with an initial set up cost of $30,000 excluding GST per territory. Financing options are available to those who may need the support. With your own exclusive operational territory, enjoy taking on as much work as your territory can offer, the sky is the limit!

bout Megasealed

Megasealed is an Australian market leader, pioneering unique guaranteed solutions to stop leaking showers and balconies without the unnecessary cost, time, or fuss of removing tiles. Servicing over 25,000 jobs per year in over 125 territories across Australia. Megasealed provides professional services to home and business owners, strata, bodies corporate and facility managers, real estate agents and property managers, aged care and retirement facilities, hospitals, healthcare, builders, plumbers, and government departments.

or more information email

franchise@megasealed.com.au

www.megasealed.com.au

“ I started my Megasealed journey as a sales consultant with Megasealed Bathrooms Australia. I was given the opportunity to buy my first franchise in 2016, and there has been no looking back ever since I made my decision. Being a franchise owner has changed my life and I am now the proud owner of several successful franchise locations.”– Graham Evans, Megasealed Sydney Eastern Suburbs & CBD, Sydney South East and Canberra.

From inception the Megasealed vision has remained simple. A commitment to nationwide recognition for providing innovative stop-leak solutions for bathrooms and balconies without the unnecessary cost, time loss or fuss of removing tiles. Our expanding network of franchises strives to anticipate, meet and exceed clients’ needs and expectations. We deliver pioneering solutions, attention to detail and a dedicated service to local communities around Australia.

If you’re ready to hit the ground running with customer demand from the very first day, don’t miss this opportunity to join Australia’s market leader in the repair of leaking bathrooms and balconies. Start your Megasealed Franchise journey today by completing our enquiry form.

https://www.megasealed.com.au/ franchise-opportunities/

g oing with confidence

Joining Bridgestone Select Tyre & Auto was the catalyst for Caleb Sos to achieve his personal aspirations and provided no shortage of opportunities along the way. After winning Bridgestone’s franchisee of the year title for a third straight year, he can attest to the satisfaction of being part of Australia’s leading tyre and mechanical service networks.

Having spent most of his working life in the automotive and tyre industry, it was the reputation of the Bridgestone name that attracted him to joining the Bridgestone Select Tyre & Auto franchise model in 2015 at the Nundah store in Brisbane’s inner suburbs and adding his second location in 2019 at Hendra.

“I had plenty of exposure to other brands and franchises within the industry, but none of them have the brand strength, network maturity or professionalism of Bridgestone and the Bridgestone Select Tyre & Auto Network,” Caleb explained.

“It’s a brand that is loved by the public and from my point of view, has always been the pinnacle of the tyre industry. That’s why I was attracted to joining the network. Bridgestone has the market leading product, backed up by the biggest and best network.” Working closely with the Bridgestone

network development team, the Nundah store was identified as a prime opportunity for his first store. For the opportunity to open a second store at Hendra, it was again working closely with the team to identify the best fit for all parties.

“Starting within the Bridgestone Select Tyre & Auto network was made really simple by the team through leaning on the systems and processes that they’ve developed for all store operators.”

Through Bridgestone’s DRIVE program, franchisees are given a platform to grow their business – combined with the support from the Bridgestone retail and operations team.

“Bridgestone’s DRIVE program places an emphasis on safety, processes, customer experience and satisfaction and the core parts of the business. Through the store of the year program, it creates a great, easy to follow framework for running a successful store,” Caleb added.

While Caleb’s entered the network with a background within the industry, Bridgestone’s operations manual, and the model’s systems and processes, makes it simple for franchisees with little to no automotive experience.

“One of the advantages of being part of a significant network like Bridgestone Select Tyre & Auto is the information sharing between stores, and its not uncommon to see newcomers to the industry hit the ground running because of the systems and processes Bridgestone has refined,” Caleb said.

By following the processes and ongoing collaboration with the network development team and retail team, the opportunity arose for Caleb to expand to a second store at Hendra, and operate as a multi-franchise owner for several years.

“The Bridgestone team genuinely works with you as a franchisee, and it’s been through true collaboration that we expanded to a second store. They also supported us in other ways such as helping us with developing our people at our stores to a level where they had the appetite and knowledge to enter store ownership themselves,” Caleb explained.

“The support of Bridgestone also allowed us to develop our store manager at our original store and see him buy the business from us. We had the full support of Bridgestone, and it was a great outcome for all parties: the customers had continuity, Bridgestone gained another great franchisee and it provided new opportunities for us.”

Caleb confesses that he’s always been driven by opportunity and believes that there are no shortage of them within the tyre and automotive industry.

“Nearly every household has a car, and they will always need servicing and tyres. It’s a staple industry and there is no better opportunity provider in the industry than Bridgestone,” he said.

“Now is an exciting time for the industry as it transitions to new technology, and Bridgestone is giving us the opportunity to be at the forefront of the evolution.”

THE BRIDGESTONE SELECT DIFFERENCE.

The Bridgestone brand has a global reputation as the tyre industry market leader. Renowned for producing quality products and being at the forefront of technology, innovation and continuous improvement. No other tyre brand can match Bridgestone’s global strength, research and development focus.

As a Bridgestone Select Tyre & Auto franchisee, you will benefit from the strength of the Bridgestone brand and an established, proven model that provides everything you need to succeed.

With various Bridgestone Select Tyre & Auto franchise opportunities available, we invite you to partner with Bridgestone for a strong future.

Scan to discover more or email us direct. franchiseerecruitment@bridgestone.com.au

180 stores Australia wide

350,000 customers each year

2% annual growth

$2 Billion tyre retailing industry

future-proofing your franchise in the face of economic uncertainty

Franchising has been around since antiquity, when Roman law allowed merchants in longdistance trade to sell their wares under another merchant’s name without having to buy them first from the original source. But, it wasn’t until the 1900s that it became a viable business model.

The first franchised business was created in 1892 by George Gilman who developed a licensing program for other grocers to use his brand name, logo and store layout. Gilman’s idea worked so well that other companies began following suit. Fast forward to today, there are many other types of franchises in existence, particularly here in Australia.

In fact, Australia has more franchising outlets

per capita than any other country except New Zealand, but close to 90% of franchises are Australian developed. That being said, the latest interest rate rise by the Reserve Bank of Australia (RBA) – the tenth increase in a row since May 2022 – has presented a number of challenges for the franchising industry and our economy has suffered in several ways. The cost of borrowing has increased exponentially over the past 12 months, and this is having a negative impact on mortgage holders and household budgets which has sparked public debate.

Though, there has been limited discussion on how this is affecting Australian businesses, particularly small businesses and franchises like Poolwerx. No doubt a number of business owners are feeling the pressure and pinch of interest rate hikes and consumers’ reduced spending power as a result, but it needn’t be all doom and gloom.

While the RBA’s approach has been aggressive, interest rate rises are generally a response to economic growth which is hopeful to hear for many of us and, in a lot of ways, this is actually a sign of a healthier market on the horizon. Why? As the economy declines, interest rates decrease and when the economy improves, interest rates increase. This is where we find ourselves today. When faced with another economic downturn, there’s no better time for businesses to focus on improving workflows, investing in the right technology and streamlining operations. But above all else, strategising and listening to your customers while balancing revenue and costs is key for future-proofing your business.

The concept of future-proofing is all about anticipating what’s to come and developing specific tools to minimise the impacts of unprecedented shocks and stresses of future events. It’s a process that involves creating

sustainable business models and strategies that will ensure the longevity of a company— adapting, optimising and planning are key. Take Poolwerx for example, over the last few years we’ve prioritised crisis management and responsiveness to ensure we remain agile and act quickly to matters that are unexpected and out of our control. This has allowed us to implement a fast yet considered approach to supporting our franchise partner network during times of crisis, such as the South East Queensland and Northern NSW floods and COVID-19 pandemic.

A dedicated Crisis Response Committee was formed with representatives from operations, business development, marketing, people and culture and supply, as well as leasing. The committee played a crucial role in managing rental relief and rebuilds for franchise partners and the retail department during this time and meant those who were flood-affected were able to continue servicing customers with the assistance of our cloudbased technology.

Keeping innovation and technology at the forefront of our business is also imperative for future success. It is paramount for businesses to stay vigilant in monitoring industry trends, growth opportunities, new products, and emerging technologies. Neglecting this crucial aspect could result in the business falling behind its competitors which is something we cannot allow to happen if we want to remain successful. At our company,

Nic Brill for almost 20 years, has served in key leadership roles for global and national brands including Donut King, Gloria Jeans, King Island Dairy, Nescafé and Vitasoy. His demonstrated history as a business leader in the franchising and retail industries has equipped him with critical insights into understanding the core values of the Australian small business owner.

Nic has developed a breadth of knowledge at a strategic and operational level and his international experience drew him to Poolwerx as the company continues to bolster its reputation as the world’s largest global franchise pool service brand across Australia, New Zealand and the United States.

approach will help your customers cope with these cost rises and maintain their confidence in your business and brand.

succeed. In addition to a team of experts in marketing, IT, training, administration and sales, we offer training support from our regional business development managers, our Poolwerx Support Centre (PSC) staff in Brisbane and frequent interaction with fellow franchise partners. We reinforce this with information and modules at monthly business meetings, our annual Poolwerx convention, and upskilling opportunities from our Partners in Profits (suppliers). In terms of KPIs, franchise partner profitability is our number one for PSC.

I don’t just want our franchise partners to survive – I want them to thrive. With that in mind, Poolwerx developed and embarked upon an initiative which was designed to benefit every single franchise partner – our client first strategy (CFS). The CFS looks for insights into what is making the industry tick this year, and forecasts what is coming over the next three. We used the CFS to sculpt a strategic plan with clear tactics that flows into a monthly calendar, collaborating and coming together to execute with excellence. Having one clearly defined and aligned brand, vision, and dream means we can operate in lockstep together with clear communication, honesty and transparency.

In order to plan for the future, whatever that may bring, business owners and management teams must reflect on the past and consider how to leverage their biggest learnings from the pandemic. With the cost of living crisis continuing and further interest rate rises looming, businesses will need to improve efficiencies and look to reduce operating costs to retain their clients and customers. Offering value along with a customised and flexible

In saying all that, there is a great deal of uncertainty felt right across the country at the moment, which often leads many to reassess life goals and career aspirations. As people were laid off during the 2007-08 GFC, Poolwerx had a great group of franchise partners join the network. In fact, their store footprint and revenue grew more than 50 per cent in the five years following the GFC and they’re anticipating a similar level of growth post-pandemic.

Another outcome of the GFC was people’s decision to secure their children’s future by starting a family business that could offer them long-term employment. I know firsthand just how daunting financial challenges can be for business but with precision planning, the correct tools and technology, and a united front, we can all ride the wave to calmer waters. v

about poolwerx

Poolwerx is the world’s largest global franchise pool service brand. Founded by Australian Executive Director and entrepreneur John O’Brien in 1992, Poolwerx has grown to nearly 600 service vehicles and 160 stores in Australia, New Zealand and the United States. Poolwerx has multiple revenue streams, repeat clients, limited competition, is secure in the growing home services sector and is a technology leader. Poolwerx also champions the importance of teaching life-saving water skills through its annual community initiatives, Responsible Pool Person and Learn2Swim Week, in partnership with Kids Alive.

for more information visit www.poolwerx.com.au

Make RAMS home loans what you do!

RAMS is looking for passionate people to help Australians fulfil their dream of home ownership. With opportunities across the country to join the RAMS franchise family, that could be you!

We have all the specialist support you’ll need to help customers achieve their home buying dream. So, if you share a passion for home ownership and a dedication to expertise, you should give us a call.

Talk to RAMS today.

Home loans are what we do.

Why RAMS?

• Iconic brand.

• Owned by Westpac (Australia’s oldest company).

• Proprietary mortgage specialists.

RAMS.COM.AU/FRANCHISING

• Unique credit model.

• National marketing strategy.

• Training and development.

• Growing business.

2022 Franchise Council of Australia Excellence in Franchising National Awards

Winner: Franchise Innovation

Finalist:

Established Franchisor of the Year

Finalist: Excellence in Marketing

Winner: Franchise Community Responsibility and Contribution

Winner: Single Unit Franchise of the Year (2 or more staff)

Finalist: Single Unit Franchise of the Year (2 or more staff)

Finalist: Franchise Woman of the Year

Finalist: Field Manager of the Year

“If you want to be part of an award winning business that supports your goals while helping your customers achieve theirs, talk to RAMS!”

– Julie Lawrence, RAMS Franchisee Principal, Brisbane South, QLD

Australia’s Premier Home Care Franchise Network

Have you reached a crossroads in your life and looking to make a change for the better?

Secure your family’s future and make a difference in your community, whilst building a business in the thriving and dynamic home care industry with Right at Home.

You’ll enjoy the freedom to grow your own business, with the full support of a top quality, national, home care brand delivering domestic support, personal care, skilled nursing, and allied health services. You do not have to have previous home care or health care experience. You will employ the care and office staff that you need to deliver and organise services to the community. You will be provided with the necessary training to ensure your service is delivered at the highest standard.

The home care market is guaranteed to grow for the next 20 years. The entry costs and overheads are very low compared with most businesses.

Following rapid growth In QLD, NSW and WA, Right at Home is expanding into VIC, SA, TAS, ACT and the NT with prime territories up for grabs.

Make your dreams come true… talk to Right at Home about a home care franchise today.

GREAT FRANCHISE LOCATIONS:

• Five Dock

• Caringbah

• Randwick

• Wollongong

• Bateman’s Bay

• Melbourne

• Adelaide

s urvival of the fittest franchise

Elaine Jobson is passionate about building successful companies through great cultures and growing exceptional Leaders. Elaine is a Fitness Industry veteran having spent more than 25 years in executive positions working for a number of the world’s largest fitness brands. Her roles have taken her all over the globe having worked in Asia, Europe, South Africa and Australia. She is best known for teaming up with well-known industry entrepreneurs including Mike Balfour OBE - Founder of Fitness First, Sir Richard Branson owner of Virgin Active South Africa and Brendon Levenson founder of Jetts Fitness.

It’s no secret that the health and fitness market is booming in Australia. In fact, with more than six million (32%) Australians holding a gym membership and a 3.7% annual growth predicted for the industry in 20241, the fitness industry is one of the most fast paced and profitable markets in Australia.

With so many options flooding the fitness industry in recent years, from boutique studios to larger big-boxed gyms, when it comes to investing into the fitness market, it’s easy to be confused on where to start and how to find the right fit.

Here at Jetts Fitness Australia, we’re old pros at the game. Our franchise model revolutionised the Australian fitness industry over a decade ago, with 24/7 access and no lock-in contracts. Jetts’ gyms made a fit and healthy lifestyle accessible to more people than ever before, with their foundation evolving into the franchise model which is now implemented across the country. To help encourage savvy Australians to find the right investment for them and opting for a franchise that has a large return of investment, there are a few things Australian’s need to consider when investing in the fitness industry.

Firstly, it’s important to be aware of the economy you’re investing into. Currently, with the cost-of-living crisis and the

rising Consumer Price Index, it’s clear our economy is in turmoil. This is affecting the growth that we’re seeing, particularly in boutique gyms – less are opening as customers are cutting back on spending big.

But from a consumer’s point of view, when the economy is under pressure, they want value for money and people aren’t willing to give up health and fitness completely– cardio and strength will always be the industry’s bread and butter.

Currently consumers are looking for affordable options and will downgrade from more expensive gyms. The knock-on effects mean the smaller businesses are seeing more growth across the board, so there’s more opportunities for franchise owners to cultivate their businesses.

Australians should also consider how the franchise business supports the franchisee. A key advantage of investing into a franchise is that new business owners are given support and proven blueprint models of success. It’s essential to choose a franchise that offers comprehensive support and guidance, including site selection, lease negotiation, marketing, floor print designs and operational guidance.

The survival rates for franchise businesses are also significantly better then opening a business on your own. In fact, research shows that for every 100 startup businesses opened, only 20 will survive past the first year, and after 3 years 60% will close2 . If

you compared these statistics to a franchise lead business, the erosion rate would be substantially less at around 10 – 20%.

The Jetts franchise model is a proven blueprint, with two elements that are the key to its success: a high-return on investment model build for growth and it continues to be Australia’s most loved gym.

Our DNA is quite entrepreneurial, and our brand personality is more community driven than other gyms.3 Our business owners feel like family, and this is something you should look out for when investing into a franchise business. You are buying into a tribe, and the tribe doesn’t change, so, it’s important that your values and business goals align. The majority of our growth also happens organically – from members who’ve joined and loved our culture, or existing owners looking to build their portfolio.

The franchise system has enabled us to expand to areas that were previously out of reach. Understanding the local demographic and having a relationship on the ground with the community is vital in kickstarting a new gym, and one of the factors you should consider when investing into a franchise business. It’s crucial to find a local connection point and build a community of likeminded people.

After opening more than 240 gyms, both franchised and corporately owned, we have the process down to a fine art. The franchise model itself operates with a lean

“ After opening more than 240 gyms, both franchised and corporately owned, we have the process down to a fine art. The franchise model itself operates with a lean structure; relying on our Gym Managers to run it like their own.”

structure; relying on our Gym Managers to run it like their own. So many business owners have chosen the Jetts model for this reason, as it enables them to continue with their day-to-day commitments, be it family, career or travel and they can spend as many hours as they choose adding value to their business through sales and marketing, fitness experience, business management and leadership.

Since becoming a global leader in the fitness industry, the Jetts Fitness franchise model is the bones of our success. The longevity of our achievement is down to one simple ingredient: the people and the culture. This is why we’re championing new business owners and encouraging Aussies to invest. The customer-centric focus and the combination with extensive market research have enabled the franchise model to evolve and adapt ensuring the brand remains relevant to future generations of fitness enthusiasts.

www.jetts.com.au

References:

1 https://www.fitnesseducation.edu.au/about-us/fitness-inaustralia/

“ To help encourage savvy Australians to find the right investment for them and opting for a franchise that has a large return of investment, there are a few things Australian’s need to consider when investing in the fitness industry.”

Set yourself up for success this tax time with our range of information, digital tools, and services to help make things easier for you.

check if your registrations are up to date

Make sure you’re meeting your obligations when it comes to director ID, GST and pay as you go instalments.

You’ll need a director identification number (director ID) if you’re a director of a company, registered Australian body, registered foreign company or Aboriginal and Torres Strait Islander corporation. This is a unique identifier that helps prevent the use of false or fraudulent director identities. It’s free and you only need to apply once.

Find out more at abrs.gov.au/directoridentification-number

Have you checked your GST turnover recently? Businesses that have a GST turnover of $75,000 or more, and new businesses that expect to reach that turnover in the first year of operation, need to be registered for GST. If you’re not currently registered, check each month to see if you’ve reached the $75,000 threshold. You need to register within 21 days of reaching the threshold or you may have to pay GST on sales made since the date you were required to register.

For more details see ato.gov.au/GST

When you earn business or investment income, you may need to make pay as you go (PAYG) instalments. These help you keep a healthy cash flow by planning ahead for your income tax. You make regular instalments throughout the year based on your business

g et ready for 2023

and investment income. These are then offset against your tax, leaving you with little or no tax to pay.

Find out more at ato.gov.au/startingpaygi

follow the three golden rules when it comes to claiming deductions

You can claim deductions for most expenses you incur in carrying on a business. But it’s important you only claim what you’re entitled to. Follow these three golden rules to make sure you’re across what you can claim:

The expense must have been for your business – not for private use.

If the expense is for a mix of business and private use, you can only claim the portion that’s used for your business.

You must have records to prove the expense and show how you worked out the business portion of an expense.

Find out more at ato.gov.au/ businessdeductions

Work out your motor vehicle expenses the right way

Your business structure and the type of vehicle you use affects the way you calculate motor vehicle expenses. If you operate your franchise as sole trader or partnership, you can use the cents per kilometre or logbook method for a car, but for any other vehicle you need to claim the actual costs based on receipts. If you operate your franchise as a company or trust, you can only use the actual costs method.

There’s a limit on the cost you can use to work out the depreciation of passenger vehicles (except motorcycles or similar

vehicles) that are designed to carry a load of less than one tonne and fewer than nine passengers. The maximum value you can use for calculating your depreciation claim is the car limit (irrespective of any amount you were paid for a trade-in) in the year in which you first used or leased the car. The car limit for the 2022-23 income year is $64,741.

Find out more at ato.gov.au/ motorvehicleexpenses

know how to claim home-based business expenses

If you operate your business from your home and have a dedicated area set aside as a ‘place of business’, you may be able to claim occupancy and running expenses. These can include mortgage interest or rent, electricity and phone use.

The methods used to calculate running costs have recently changed. For the 2022-23 income year, you may be able to use the revised fixed rate method. This is a fixed rate of 67 cents per work hour for specific expenses such as electricity, internet and phone. You can separately claim for any other running expenses that aren’t covered by the rate, as well as for the decline in value of depreciated assets such as laptops.

Find out more at ato.gov.au/ homebasedbusiness

Take advantage of small business concessions

Find out whether you’re eligible for small business concessions, such as simplified depreciation rules, the small business income tax offset, immediate deductions for pre-paid expenses and temporary full expensing. They can help reduce your tax bill and some may also save you time.

Check out ato.gov.au/concessionsataglance

keep track of losses so you can claim a deduction for it later

If your business makes a loss in a current year, you can generally carry forward that loss and claim a deduction for your business in a future year. Your business structure affects the way you can claim a tax loss. If you have more than one tax loss in a year, you’ll need to consider each of them separately.

Find out more at ato.gov.au/businesslosses

You may be eligible for the loss carry back tax offset, which means you can offset a tax loss against profits in a previous year.

Check if this applies to you using our loss carry back tool at ato.gov.au/LCBtool

remember to include all your income

It’s important to include all income in your income tax return. This includes income from sales (cash and credit or debit card transactions), coupons and vouchers, and sales made online. If you receive income in other forms, such as in the form of goods, services or other products or benefits, for example, flights or accommodation, their market value is included as income in your tax return. You may also earn income that’s not part of your everyday business activities, such as making capital gains through selling assets.

Find out more about different types of income you need to include at ato.gov.au/ businessincome

find out about the tax implications of government grants, payments and stimulus

Grants or support payments from the government are generally taxable and need to be included as assessable income in your tax return. However, some are specifically made non-taxable, including some COVID-19 payments you received to support your business.

More details are available at ato.gov.au/ COVID19supportpayments

know how to report the use of business money or assets for private purposes

Keep accurate records of any money or assets that you use from your business for private purposes. You may need to report these transactions in your income tax return.

Find out more at ato.gov.au/businessmoney

check that your records are complete and accurate

Good record keeping is essential to helping you manage your business. Generally, you need to keep most records for five years, starting from when you prepared or obtained the record, or completed the transactions or acts those records relate to, whichever is later. Store them in a safe place and they must be in English (or easily converted to English).

Find out more at ato.gov.au/recordkeeping

To check how well you’re keeping your business records and where you might be able to improve, use our record keeping evaluation tool at ato.gov.au/recordkeepingevaluation

get expert help if you’re having trouble with cash flow

Having enough cash at the right time makes it easier for you to manage expenses and meet your tax obligations. A cash flow projection will help you understand your likely cash position at any time and identify any fluctuations that may lead to cash shortages. Find out how to prepare a cash flow projection at ato.gov.au/managecashflow

Your tax professional can also help you manage your cash flow using the Cash Flow Coaching Kit (ato.gov.au/ cashflowcoachingkit)

Make use of tools and services available for support

We have a wide selection of tools and services to support you to get your tax and super right. Visit ato.gov.au/SBsupport for everything you need to know for tax time, handy calculators, links to our online services and how we can help if you’re having trouble meeting your tax obligations. To stay up to date with the latest ATO news, subscribe to the Small Business Newsroom.

You can find a range of additional resources on managing your business from the Australian Small Business and Family Enterprise Ombudsman at https://www. asbfeo.gov.au/my-business-health/home

If you’re struggling with the current challenges in the small business environment, NewAccess for Small Business Owners is a free and confidential mental health program, developed by Beyond Blue to give small business owners support.

Find out more about the program at https://www.beyondblue.org.au/getsupport/newaccess/newaccess-for-smallbusiness-owners

emma tobias is an Assistant Commissioner for the Australian Taxation Office in the Small Business line. Her focus is to help support small businesses by leading and influencing their experience across the tax, super and registry systems. Emma collaborates with small businesses, industry partners and government agencies to drive an improved small business experience and digital services. Her area also helps small businesses manage cash-flow and digital readiness, assisting them as they look to recover and succeed after the challenges of the last few years.

territory

do you really know what you are getting?

Stewart has over 40 years’ experience in franchising law and acts for franchisors in New Zealand, Australia, USA and the UK. SGL also act for franchisees and provides legal advice. Stewart has spoken at franchising conferences in New Zealand, Australia, Italy, South Korea and USA and he was on the Board of the Supplier Forum of the International Franchise Association (“IFA”) for 6 years until March 2007. email: stewart@germann.co.nz | Web: www.germann.co.nz

Most franchise systems in Australia and New Zealand rely on specific territories. A potential franchisee who has selected a franchise system and obtained a copy of the disclosure document and franchise agreement from the franchisor must look carefully at the territories available and what is being offered by the franchisor.

By territory I mean a specific area within which the franchisee will be able to conduct the franchised business. If the business will be conducted in a shop in a shopping mall then will the territory just be the surrounds of the shopping mall? Will it be a territory covering a reasonable area which will be defined on a map to be attached to the

stewart germann founded Stewart Germann Law Office (SGL) in 1993 as a boutique law firm at Auckland, New Zealand, specialising in franchising, licensing and business law.

franchise agreement? Will there be a nonexclusive territory or no territory at all, and, in consequence, “a free for all” within which numerous franchisees will be conducting their own separate businesses with no demarcation line?

The issue of territory is a very important one for consideration. As a franchising lawyer, I have noticed that territorial disputes and territorial issues have increased in recent years and the main problem comes from franchisors allowing new franchisees to operate franchises either within what an existing franchisee thought was its own particular territory, or offering the right to open a second outlet to a franchisee within the same territory because the existing franchisee is under-utilising the territory or underperforming.

concise territory

In the majority of cases, a franchisor will have divided up New Zealand into concise and

separate territories which will be allocated to each new franchisee. In the case of Australia there will be often be a master franchisee appointed for a particular state and that master franchisee would appoint unit franchisees in each particular location. Territories should be carefully defined on maps and a typical clause in the franchise agreement may be as follows:

“The franchisor grants to the franchisee a franchise to establish and carry on a business within the territory as set out in the Schedule and delineated in red on the map attached and to carry on the business within the territory using the methods and techniques developed by the franchisor …”

This type of clause gives certainty to a franchisee by way of a map being attached to the franchise agreement with the boundaries of the territory clearly defined. There can be no doubt as to the boundaries of the territory which a franchisee is contracting by way of execution of the franchise agreement and payment of the initial franchise fee. In my opinion, some franchisors make the mistake in the early days of giving franchisees too big a territory which a particular franchisee does not service and exploit to its maximum potential.

Some franchisors may wish to cover their position by reserving in the franchise agreement the right to take back part of the territory in the future (perhaps when the system has become established) by redemarcation of the boundaries during the term. This may be framed as an absolute right or in the franchisor’s discretion (reasonable or otherwise) that the territory is not being (or has become) and/or may not be capable of being serviced to its maximum potential. A franchisee should be aware of a blanket sole discretionary right which may be drafted as follows:

“The franchisor shall have the right at any time during the term to reduce the territory if in the franchisor’s opinion the franchisee is not maximising or is unlikely to be able to maximise business exploitation of the territory.”

exclusivity of franchise

What a franchisee requires in entering into a franchise arrangement is certainty. There must be certainty as to the upfront franchise

fee payable, certainty as to the ongoing service fees or royalties payable together with advertising levies and, most importantly, certainty in relation to the territory. A possible clause to consider is along the following lines:

“If the franchisor or the franchisee identify the opportunity to establish a further franchise in the territory (“the proposed franchise”) then the franchisee shall be considered prior to any third party as the proposed operator of the proposed franchise. The existing franchisee, subject to meeting all new franchisee criteria, shall be offered a 14 day first right of refusal.”

What can be seen from this type of clause is a clear indication that the franchisee has not been given an exclusive territory, but will be considered first and foremost should the franchisor wish to open another outlet in the territory. However, an important caveat for the franchisor is whether the existing franchisee has been operating the business in such a way that gives confidence to the franchisor that the existing franchisee will be able to manage more than one outlet in the territory.

no territory franchises

Some franchise systems prescribe no territories whatsoever. There is a difficulty here for the initial franchisee who should be concerned about saturation of the area of the franchisee’s proposed operation – ie. how far is the franchisee going to travel to get business? This is especially relevant when in the case of a new system there are no actual (as opposed to hypothetical or anticipated) figures to justify a viable business. The logical reaction would be to request a limit on the number of franchisees to operate in the area although this can also be counterproductive because it may stultify the establishment of and/or the growing of brand awareness to the public.

Is it fair to appoint franchisees within a city area which may be divided into (say) five separate areas, and to say to 20 franchisees“Go and conduct your business all over the city as you have no specific boundary except to ensure that any business conducted is within that city”? I consider the answer must be no. However, this would not preclude a franchisee who lives in one part of the city from servicing a customer who lives in another part of that city. Also, relatives and friends of a particular franchisee may want to be looked after by that particular person, regardless of where he might live.

In conclusion, great care must be taken in relation to territory. Franchisees must know what they are getting in relation to a territory or area. v

“ In my opinion, some franchisors make the mistake in the early days of giving franchisees too big a territory which a particular franchisee does not service and exploit to its maximum potential.”

pack & send wins r egional c hampion, a sia- pacific at g lo Bal f ranchise awards 2023

The Global Franchise Awards 2023 were held as part of the IFA Annual Convention in February 2023 and the winners have now been announced. PACK & SEND is honoured to be recognised as winner of the Asia-Pacific category and as Finalist in the Lifestyle Category.

An esteemed judging panel made up of franchise experts and international association leaders assessed submissions, looking for concepts that exemplify the very best in franchising. PACK & SEND now joins a long list of Award-Winning Franchise brands to who have been honoured with the Asia-Pacific Regional Champion Award.

Nicholas Woodward, Country Manager of

PACK & SEND said “We are honoured to be recognised as Regional Champions for Asia-Pacific, especially amongst such an impressive list of other successful Franchise Brands. This award validates the hard work and commitment of our Franchise Partners, who live and breathe our brand values each and every day”.

PACK & SEND’s brand proposition is truly unique, offering services through an asset light multi-channel business model that combines physical retail service centres, logistics fulfilment centres, call centres, online courier booking systems and online retail integrations. This allows Franchise Partners to participate in the broad spectrum of touchpoints within the courier and freight services supply chain.

PACK & SEND has been internationally recognised for embracing world class franchising business practices as the method

to expand its unique business model. “We have bold plans at PACK & SEND to become the dominant shipping and logistics reseller in the Asia-Pacific market. Our continued investment in technology, tools and support programs enables our Network to thrive in a dynamic and changing market”. PACK & SEND is actively seeking new Franchise Partners for Franchise Opportunities throughout Australia.

PACK & SEND celebrates 30 years in business in 2023 and the awardwinning brand has continued to show its resilience and adaptability in an unprecedented market environment, achieving another very successful financial year with Global System-wide Sales exceeding AUD $100 Million across 164 service centres.

the best possible outcome for our clients.

w ho B ears the risk in f ranchising? distribution of Risk in Franchising…

The issue of identification and management of risk is always important in business and finance. For example, the old adage, ‘don’t put all your eggs in one basket’ identifies a risk that may apply to an investor. The risk identified is investing in one asset that sharply falls in price. The investor manages this risk by holding a diversified portfolio of different assets in different asset classes.

In franchising risks are distributed between the franchisor and the franchisee by means of the franchise agreement and the franchise system. What does this mean? Well we can start by recognising that the primary risk in business is not making profits and business financial failure.

Franchisors recognise this risk and use various devices to manage this risk primarily by distribution of risk of business failure so that it falls heavily on the franchisee. The main device to achieve this favourable outcome for the franchisor is the term in the franchise agreement that provides for a royalty or franchise fee to be paid by the franchisee as a percentage of turnover or gross income.

Imagine if the royalty was based on a percentage of profits. If the franchisee’s franchised business makes no profits, then the franchisor earns no royalties even though the franchisor may provide services such

as support and training to the franchisee. If there are too many franchisees in the franchise network not making profits, then the franchisor’s business, which is managing the franchise network and earning income at least in part from franchise royalties, would be at greater risk of financial failure.

Franchisors know this and they want to be paid no matter how the franchisee is going in the franchised business. If the franchisor obtains a percentage of the franchisee’s gross income, even if the franchisee after payment of expenses such as wages, rent and electricity, makes a loss then the franchisor will be entitled to payment of the royalty even if the franchised business is failing.

This does not mean that the franchisor wants the franchisee’s business to fail. There remain risks to the franchisor if the franchisee’s business fails including the risk of legal disputes (franchisees tend to blame the franchisor), the difficulty of finding a

Morgan Mac Lawyers

T: (07) 3221 2221

E: info@morganmac.com.au www.morganmac.com.au

new franchisee if the franchisor is holding the head lease for the franchisees business premises, the reputational damage inside and outside the franchise network, and the triggering of certain disclosure obligations to prospective new franchisees about the closure of the franchisee’s business. Despite these risks, the mechanism of charging royalties based on gross income or turnover tilts the distribution of risk of business failure heavily towards of the franchisee to the benefit of the franchisor.

Other terms of the franchise agreement can reinforce the benefit of the royalty structure to the franchisor and distribution of risk towards the franchisee. For example, even with the royalty structure we have discussed, the franchisee may withhold payment of royalties if the franchisee is making trading losses. A practical self-help attempt to even out the ‘risk’ score.

Would that work? Not so fast. There may be a term in the franchise agreement that prevents such self-help measures by the franchisee and allows the franchisor to collect all the income paid by customers of the franchised business and take its royalty before distributing the balance to the franchisee. Alternatively, there may be a term requiring a direct debit be set up that allows for the automatic debiting of the franchisee’s bank account to ensure payment of the royalty.

Now on top of these arrangements and the effect that have on distributing risk to the franchisee, imagine a clause that obliges the franchisee to buy goods or products needed in the franchise business, in many cases for on sale to customers, from the franchisor or preferred suppliers of the franchisor. Imagine further that the prices the franchisee pays are not the best prices that franchisee could obtain from sourcing alternative suppliers not preferred by the franchisor who offer comparable or better quality products. The franchisor may enjoy the preferred supplier arrangements with the preferred supplier and may receive a benefit from the supplier but it may not be a good outcome for the franchisee. Of course, the franchisor will justify the obligation imposed on franchisees to buy goods from preferred suppliers by

stating it is to ensure uniformity in the franchise network’s product offering and to obtain benefits from bulk buying if all franchisees (particularly in a large franchise network) buy from the preferred supplier. The risk of such arrangements falls on the franchisees. If the price they pay the preferred suppliers are not market competitive then the franchisee may struggle to make sales to customers if the franchisee adds a decent mark-up or to make sales the franchisee will need to cut the margin they add to the price they paid the preferred supplier.

The above terms in a franchise agreement show how risk is easily transferred to a franchisee. The franchisee is obliged to pay an agreed and fixed percentage of turnover to the franchisor as a royalty, This may often in our experience be between 6 to 10%. It must pay this regardless of whether its business expenses are so high that it is making trading losses or experiencing cashflow difficulties. To make matters worse, if turnover is particularly bad one week or month the franchisee simply cannot defer or withhold payment of royalties (although many franchisors who care about franchisees may give them payment relief) because certain terms in the franchise agreement may prevent the franchisee withholding payments until sales improve. On top of this the cost of sales may be unnecessarily high or gross profit margins reduced by uncompetitive prices the franchisee must pay preferred suppliers from whom the franchisee must buy products. This unfavourable distribution of risk is not a reason for a franchisee not to buy a franchise and there are often corresponding benefits in the franchise business model. The above scenario is plausible but many franchise systems are not this severe in practice. However, it shows the need for franchisees to recognise that franchise systems are designed and franchise agreements drafted to transfer risks to the franchisee and minimise risks to the franchisor. It is important that franchisees recognise this and obtain commercially orientated legal advice that inform them of such risks and the legal consequences of such risks. v

Bill Morgan has over 25 years of experience in Commercial Litigation and Dispute Resolution with a focus on the franchise sector. He is a nationally accredited mediator and is a panel member of the Australian Small Business and Family Enterprise Ombudsman.

over 300 y ears of f ranchising e xperience

Franchise Ready has been operating since January 2011, every team member has been working in the franchise sector and collectively we have over 300 years of Franchising experience operating in every function and level within a franchise organisation and across more than 30 franchise systems.

This coupled with the work we have done in developing over 120 franchise brands in Australia and New Zealand gives Franchise Ready more franchise experience than any other franchise consultancy brand in Australia.

The team has grown to ten full-time employees and ten contractors, and we are actively recruiting to further strengthen the team. In the past four years Franchise Ready has Launched and Supported over 120 Franchise brands into the Australian market. We launched and supported over 40 franchise brands in 2022 in Australia, 4 brands in New Zealand, 2 brands from Singapore, 1 brand from Indonesia and Scotland and we have another 25 brands committed already for 2023.

full service

Franchise Ready is the only full-service Franchise consultancy business in Australia and has launched and supported more brands than any other franchise consulting business in Australia in the past 12 months with close to 50% market share in Australia. The average number of new market entries into franchising in Australia is between 80-90 brands each year, Franchise Ready launched and supported over 40 of these brands in 2022, Australia is a competitive market for franchise consulting with approximately 40 consulting firms registered.

We offer a range of services to all franchisors and their franchisees including:

• Finance

• Site selection

• Franchise and key executive recruitment

• Marketing

• Business sales

• Coaching & Mentoring of franchisors, key executives and franchisees

Up until 2022 we had focused on the emerging franchise brands and doing everything that they need to launch into franchising and grow their business. With the experience on our team and the desire to assist established franchisors we have added additional services to our suite.

Our new services for the Established Franchise Network includes:

• Established system business review

• Launch of a comprehensive Franchise Management System, that includes:

o Digital Standard Operating Procedures (SOP’s)

o enables the franchisor to complete location audits

o create financial and operational scorecards

o creates a process builder to develop additional and customised processes

o a full learning management system (LMS)

• A recruitment function to recruit franchisees and key executives

• A Business broking business to sell going concerns

• International expansion program for Mature brands

• Territory mapping and Franchise development planning

connecting australia to the World

Franchise Ready is an Australian company focused on the Australian market but has worked with brands into and from New Zealand, Scotland, India, Indonesia, UAE, Philippines, and Singapore in the past twelve months.

Franchise Ready has just become a member of the Global Franchise Alliance so we can connect more Australian brands with international partners and be the conduit for international brands into Australia.

We have travelled to New York, India, Singapore, Indonesia, Scotland and New Zealand to meet with prospective clients and exhibited at Franchise Expos on behalf of our Australian clients and met with brands that we are now working with in Australia as a consequence of those visits and we have completed market feasibility reports for all

“ Franchise Ready has just become a member of the Global Franchise Alliance so we can connect more Australian brands with international partners.

”

of our international clients regarding their entry into Australia and we have completed a global feasibility report for a UK brand that will expand into every continent in 2023/2024.

We know franchising

With our collective boots on the ground franchise experience having run franchise systems, developed over 120 franchise systems and through our experience as franchisees across multiple franchises, we are well positioned to offer advice and service to both new and established franchisors.

In 2023 we started franchising our own business as we believe having franchise partners in each continent will support Australian brands with their international growth.

World class systems and resources

At the core of what we do is develop robust systems and supporting documentation (Training manual, Operations manual, SOP’s, Franchising manual, New territory Opening Manual and all supporting documents to operate a franchise business. These documents create a business in a box that can be replicated anywhere in the world with adjustments made to suit local

market conditions, we assess those through our membership with the Global Franchise Alliance (GFA) partners in the countries we enter and through market visits to those territories to understand the nuances of those markets.

In 2023 we started working with mature franchise brands completing a system review on their currents assets, for many mature brands, their operational resources may not have been reviewed for a while or may have been added to in an adhoc manner over the years, so we have been able to contemporize their assets and complete a review on their processes from an external perspective.

a significant point of difference

In the first quarter of 2022 Franchise Ready opened a Franchising centre of Excellence in Sydney to showcase Franchising and the Franchise opportunities of the clients that we work with. The showroom presents much like a real estate agency with our clients showcased in the showroom area with designated meeting areas, and a boardroom. All of our clients have a digital presentation running on multiple screens and each of the brands franchise marketing brochures are on display, together with industry publications available.

The Franchise centre of excellence has a large open space and training room that has

been used to conduct franchise information sessions, training sessions and seminars and the board room is used as the venue for the franchisor Mastermind groups meetings that we run.

This retail showroom has become a Hub of Franchise Excellence showcasing franchising and franchise opportunities. This is a one-ofa-kind vehicle that positions Franchise Ready at the forefront of franchise consultancies globally and has direct benefit to the franchise sector by assisting franchisors with an additional opportunity to showcase their brand in an environment where potential franchisees may not have ordinarily considered them.

Franchise Ready sees themselves as the onestop shop for everything franchising, if you have any needs or simply want a committed and experienced franchise team to assist you with your business growth, we’d love to hear from you.

For more information go to: www.franchiseready.com.au

“ In the past four years Franchise Ready has Launched and Supported over 120 Franchise brands into the Australian market.”

r

learn from small B usiness leaders and legends

Anyone dreaming of starting their own business shouldn’t miss the opportunity to visit the Melbourne Franchising & Business Opportunities Expo at the Melbourne Convention and Exhibition Centre from Saturday 6 until Sunday 7 May.

“Small business is the driver of our economy, and many people find it offers a fantastic lifestyle and steady income,” says Exhibition Manager Fiona Stacey.

“But it’s also crucial to do your research and make sure you choose the best concept for your circumstances. The Expo is independent and gives you the perfect chance to see the options, speak with the experts and have all your questions answered.”

The Melbourne Franchising & Business Opportunities Expo will showcase a huge range of business ideas. You will have the opportunity to come face to face with the people behind emerging brands as well as established businesses, such as Amber, Aramex, Bedshed, CouriersPlease, Gelatissimo, Hydraulink, Jamaica Blue, Jim’s Group, Kumon Australia, Ogalo, Pack & Send, Poolwerx, Quest Apartment Hotels, Signarama and the Xpresso Mobile café.

Concepts on offer for the first time in Melbourne include Astra Apartments, Celebrity Ink, Charlie Wilde, Hama Film, Insite Projects, JNBY, LōKAHI Wellness, Pudu Robotics, Studio Pilates, Sushi Sushi and Tropical Glow.

In addition to meeting exhibitors, visitors find great benefits in attending the free seminars held as part of the show. Seminars help visitors to understand the difference between franchises, find a business that matches their skills, and identify success strategies and pitfalls to avoid. The popular seminar program features industry experts, franchisees and franchisors.

At the Melbourne show, you can hear from keynote speakers such as Jim Penman from The Jim’s Group, Kate Groom from Franchise Accounting & Tax, Andrew Walker from Poolwerx and Sarah Allen from Appliance Tagging Services. You can also hear from experienced Franchisees as they share their stories in the ‘Conversations with franchisees’ panel and learn more about franchising in the ‘Is franchising right for you’ session. These sessions are designed to educate, inform and motivate. Whatever your reason for becoming your own boss, the best possible start you can give yourself is knowledge.

Furthermore, visitors can attend the Start Your Own Business Workshop, which will return to both shows on Saturday and Sunday, delivering advice on business ownership, how to get started and what you need to know to take the leap.

Gain the freedom and flexibility of being your own boss with an established brand and support network behind you. Visit the show to explore a wide variety of franchises, advisors and business ideas, all under one roof.

Put the dates in your diary now! For more information on visiting or exhibiting, please contact Fiona at fiona@specialisedevents.com.au or visit www.franchisingexpo.com.au.

DIARY DATES:

Melbourne: 6-7 May 2023, Melbourne Exhibition Centre

s ydney: 12-13 August 2023, ICC Sydney

b risbane: Returns in 2024

perth: Returns 2024

w hat are the B enefits of selling greenfield franchised B usinesses vs corporate owned B usinesses

There are really two ways a Franchisor can recruit Franchisees. The first, is to operate a business in a respective territory and sell that business as a going concern to a Franchisee. The other, is to sell the opportunity to operate a business in the territory –what is colloquially known as a ‘greenfield sale’ to a Franchisee.

Most Franchisors reading this have likely found themselves in a position of doing both of these options at some point, and this article will discuss the benefits and disadvantages of each option. Naturally, the most common way to grow a system –particularly quickly – is to sell greenfield

locations to Franchisees. However, having acted for numerous Franchisors for over ten years, and working in a firm that has acted for Franchisors and Franchisees since 1995, readers may be surprised to learn of the number of Franchisors who build the business first and then sell it.

corporate oWned

As a Franchisor, you know how to make your business succeed. After all, it’s the reason you decided to Franchise. Your model works and you know exactly what needs to be done to get great results. As a Franchisor you know the margins of your goods or services like the back of your hand, and you know the amount of staff required to ensure customers remain loyal and happy, and to ensure the business is profitable. Typically more common in brick and mortar Franchised Businesses, a Franchisor (for the reasons above) may be

inclined to establish a great business in a Territory with the intention of selling that as a going concern to a Franchisee.

When a Franchised Business is sold in this manner, the Buyer (or potential Franchisee) not only enters into a Franchise Agreement, but they also enter into a Business Sale Agreement with the Franchisor (or that entity which is an Associate of the Franchisor) for the purchase of the business. This is a key difference firstly from a tax perspective. A Franchisee acquiring a business as a going concern will not pay GST on the purchase price, whereas a Franchisee entering a greenfield Franchise Agreement will. Rather, in this instance, a Franchisee is liable for Stamp Duty for the Purchase Price of the Business.

The Business Sale Agreement should contain special conditions which make settlement subject to and conditional on the Buyer

entering into a Franchise Agreement. Typically the Buyer will be required to pay a purchase price pursuant to the Business Sale Agreement only and the Franchise Fee component of the Franchise Agreement will generally be nil, however is not always the case – particularly where training may be provided pursuant to the Franchise Agreement, rather than pursuant to the Business Sale Agreement.

the benefits of selling corporate owned businesses to franchisees

The benefit to a Franchisor of setting up and then selling a business as a going concern to a Franchisee is the Franchisor will have actual financial data to present to a Franchisee, that is relevant to that business. This is both helpful in terms of a Franchisee being able to obtain finance (where the Franchise System does not have the required clout to attract lending from the big four banks in Australia) and allows the Franchisor to calculate a Purchase Price reflecting the actual profit of that business.

Where a Franchisor intends to sell a business as a going concern to a Franchisee they would be wise to pay a Service Fee (although not legally necessary) as this will reflect an accurate profit margin for the business. Further, any business operated by a Franchisor is legally required to pay the Marketing Fee (if the Franchisor charges other Franchisees a Marketing Fee) to the Marketing Fund.

Providing earnings information to ‘greenfield’ Franchisees is extremely risky and if earnings information is provided (which includes forecasts or details of the performance of other franchisees in other Territories) it must be done in accordance with the Franchising Code of Conduct. Here, however, in a sale of a going concern business the risk is substantially reduced, because the data provided is data reflecting the actual performance of the business being sold. This is a huge benefit to a Franchisor.

The other major benefit of selling a business as a going concern, operated by the Franchisor (or Associate of the Franchisor),

is the ability to charge an amount for the goodwill established in that Territory. Whereas a Greenfield Franchisee is only liable to pay the Franchise Fee (essentially for the opportunity to operate a business) with a sale of a business as a going concern, the Franchisor may charge whatever amount that reflects the goodwill and profit of the business - and this amount will likely far exceed the Franchise Fee.

the disadvantages of selling a business as a going concern to a franchisee

The most obvious disadvantage is that to sell a business as a going concern, the Franchisor needs to spend time, effort and resources getting a business up and running. The Franchisor needs to enter a Lease (which to be fair, may still occur even when a greenfield business is sold if the Franchisor wishes to retain the control of holding the Lease and granting a Licence to Occupy to the Franchisee), hire staff, conduct and pay for the fitout, acquire the equipment and products, and, in short, invest a lot of effort building the business to a point where it can be sold. The outlay and risk of time, resources and energy by a Franchisor to establish the business is almost counterintuitive to having a Franchise System, where Franchisors have the ability to pass this risk and cost on to a Franchisee.

The second major disadvantage of establishing a business to be sold as a going concern is that it puts the Franchisor back on the tools. In our experience, the most successful Franchise Systems are ones where the Franchisor has created a system that allows them to be off the tools and focus their time and resources on growth, recruitment, support and refining the systems and processes.

A Franchisor who is on the tools, operating a business with the intention to sell - even if it is simply in the capacity of overall management of staff and operations of that particular business - is a Franchisor that now is distracted from national or international growth of the Franchise System. It is for this reason, in our experience acting for

Franchisors located all over Australia, we find those Franchisors who elect to establish businesses themselves first and subsequently sell to a Franchisee, will typically grow their Franchise System at a much, much slower rate. Even worse, some Franchisors get stuck ‘on the tools’ and find themselves trapped operating businesses without the time, energy or resources to even think about getting out and recruiting Franchisees.

summary

For those Franchisors who are not concerned about rapid growth and have the resources and required energy to start businesses with the intention of selling them to Franchisees, the ‘build and sell’ model can work well. Franchisors in this category however typically have a hard time conceptualising that someone else could build a business using their brand from the ground up. If you are a Franchisor that resonates with this type of thinking, you would be encouraged to trust your systems and processes (outlined in the Manual) and have faith in your brand your IP. Whilst you certainly have more control when it comes to the ‘build and sell’ model, the ability to leverage your time across numerous States recruiting Franchisees will be greatly hampered if your attention is on the operations of numerous businesses you own and operate.

g reenfield

The franchise model, if it were to be summarised in a sentence, allows a Franchisor to sell to a Franchisee the opportunity to operate a business using tried and tested systems and a brand developed by the Franchisor. In essence, the franchise model allows the whole concept of selling a ‘greenfield business’ to exist.

By far the most common way to recruit Franchisees, this model is where a Franchisor grants the right to a Franchisee to start a new business, in a new Territory, with training and the right use systems, processes, IP and branding established by the Franchisor.

As discussed above, the sale of a Franchised Business is essentially a sale of goods and services – it is not the sale of a business. For this reason, the Franchise Fee (or opportunity fee) will attract GST. It could be called, ‘the sale of right to start a business using someone else’s IP’.

the benefits of selling a greenfield business to franchisees

When a Franchisor enters into a greenfield Franchise Agreement with a Franchisee, the

Sam Rees is the Senior Partner of IP Partnership Lawyers, a firm that specialises in Franchising, business law, and Intellectual Property law. Sam has acted for Franchisors and business owners for over ten years and works with a team of commercial solicitors who act for business owners located all over Australia and Internationally. The firm was established on the Gold Coast, Queensland, in 1995 and the firm’s reputation for consistent, prompt delivery of legal services and care has spread nationwide with clients from all major cities across Australia.

Franchisor has not been required to enter into any leases (unless the Franchisor elects to, to maintain control of the premises), the Franchisor has not been required to employ staff, pay for a fitout, purchase stock or equipment (other than that sold to the Franchisee) or take on any risk of starting a new business; this is all done by the Franchisee. This is by far the greatest benefit of growing a franchise system by selling greenfield locations.

The Franchisors time is solely spent on recruitment, ensuring the right people are welcomed into the Franchise System (as discussed in my previous article), and developing and refining the business’ systems and procedures. This means the Franchisor has an ability to grow the Franchise System by 50, 100, 200 Franchisees, and is limited only by the time it takes to find Franchisees and the time it takes to ensure the right people are being recruited as Franchisees –which is important.

The Franchisor who grows in this manner, is trusting in the systems they have developed and reaping the rewards of establishing valuable goodwill in the brand name. It takes hard work to get to this point, but once the brand and systems are strong enough to stand on their own two feet, there is little reason to go out and start a business owned by the Franchisor with the intention of selling it. That said, some of our Franchisor clients operate Franchise Systems where

their Franchisees are so successful, they are entering into Franchise Agreements with themselves to make additional profits as Franchisees. In other words, Franchisors (or wives of Franchisors) also becoming Franchisees, because the model works so well. That is a true testament for those Franchisors, that their Franchise System works well.

the disadvantages of selling a greenfield business to franchisees

The main disadvantage of selling a greenfield business is, as discussed above, the lack of financial data that can be provided to a potential Franchisee. Sure, a Franchisor can provide earnings information based on the performance of the overall Franchise System, however, ultimately a Franchisor will never be in a position to know how a Franchisee (new individual) will operate in a new Territory; this depends on the Franchisee’s own abilities, motivation, dedication, and most importantly, ability to follow the system and adhere to the Manual.

Due to the lack of financial data, unless the Franchisor is so well established (or has banking friends) it will be difficult for Franchisees to obtain finance from a big four bank to borrow any start up capital required to pay the Franchise Fee and any other establishment costs.

summary

The greenfield sale of a franchised business is why the franchise model exists. It allows a business owner, who has worked tirelessly to establish strong brand recognition with customers and clients and has laboured for years to refine systems and processes that result in a profitable business model when adhered to (collectively referred to as Intellectual Property, or ‘IP’), to allow someone else to use that IP to grow their own successful business.

An individual (a Franchisee that is) now can use someone else’s IP and profit, themselves, from the use of that IP. Franchisors in this category know their IP is valuable, and they know that if someone else operates a business the way they did, using their brand, they will make money. It is as simple as that. A Franchisor who has created this IP (or otherwise acquired this IP), is able to enter into a Franchise Agreement with someone whom they trust is the right person to waive the banner of their brand and charge a Franchise Fee for the use of that IP.

Building a franchise system by way of greenfield Franchise Agreements is certainly the fastest way to grow a franchise system. As a Franchisor here, you can help others start new businesses where they might not ordinarily have the ability or know how to do so. In addition, with your support and training, others now have an opportunity to own successful and profitable businesses using your IP. v

Level 6, 64 marine Parade (PO Box 10857) Southport QLd

4215

Contact Sam Rees P 07 5591 2522

E sr@ippartnership.com.au W www.ippartnership.com.au

IP Partnership Lawyers have been assisting Franchisors and Franchisees located all over australia since 1995, with specialised expertise assisting business owners with everything from structuring, legal advice, preparation of documentation and consultation and advice to turn their existing businesses into franchise systems. Based on industry experience our solicitors will guide you through the entire process; providing guidance as to how to determine your Territories, Franchise and Service Fees, marketing compliance, and in 6-8 weeks you will be in a position to recruit Franchisees all over australia and new Zealand. We have also assisted our national Franchisor Clients enter other International markets.

The firm values developing long term relationships with clients. It is important to us that each of our clients feel that IP Partnership Lawyers are their inhouse legal team, assisting with matters such as employment law, franchise recruitment, structuring, leasing, dispute resolution, trade marks, Code compliance and drafting bespoke contracts. Unlike many general practice firms, IP Partnership Lawyers does not practice outside its specialised area of expertise – we do not do residential conveyancing, family law, criminal law or personal injury.

IP Partnership Lawyers are the lawyers to contact when you require expert commercial lawyers who deliver prompt and professional services for franchising, intellectual property and business matters only.

Level 3, 145 Eagle Street, Brisbane QLd 4000 P 07 3221 2221 E info@morganmac.com.au

https://www.morganmac.com.au/

We are a boutique firm specialising in Commercial Litigation, d ispute Resolution and Franchising; with extensive experience in complex commercial litigation involving disputes between franchisors and franchisees and in providing legal advisory services to franchise businesses.

The franchise related legal services we provide include:

• Commercial litigation

• Dispute resolution and franchise mediation

• Franchise Dispute solutions and strategies

• Corporate and business structuring

• Purchase or sale of franchise businesses

• Advising on franchise documents

• Advising on franchise renewal or exit

• Preparing franchise documents

• Risk and compliance advice

• Commercial and retail leasing

• Privacy and privacy policy advice

Commercial litigation and franchising are complex areas of law. We help our clients to resolve or navigate legal matters and obligations in the context of their businesses. We recommend strategies to clients that minimise and manage the risks of legal non-compliance and legal disputes.

We work with our clients to implement their commercial objectives. Our aim is to achieve the best possible outcome for our clients.

P 1300 360 867 E enquiries@localsearch.com.au

Business.localsearch.com.au

https://www.facebook.com/LocalsearchaU/ https://www.instagram.com/localsearch/ https://www.linkedin.com/company/localsearch/

Localsearch is one of australia’s top-rated digital marketing services with more than 500 reviews, with a 4.9 average star rating.

Since 1993, we’ve helped more than 28,000 australian business owners, supporting them with everything from websites and search engine optimisation to Google ads, social media marketing and Google my Business.

Our partnerships with some of the biggest technology companies in the world — including Google, Facebook and microsoft — help us deliver cost-effective, yet affordable services to grow your digital presence.

Suite 13, 317 Whitehorse Road, nunawading VIC 3131

P 1300 123 300

Contact Fred nadde E fred@steadfasteastern.com.au fred@steadfasteastern.com.au

Shopinsurance has been looking after the needs of franchisees and franchisors for over 15 years.

We offer via our website automated business insurance solutions backed by “one on one” personal advice, to ensure all our customers receive a personal level of care.

We look after the needs of franchisees such as just cuts, Hairhouse Warehouse, Gloria jeans, aFL stores, michel’s patisserie, Subway and Schnitz. all it takes is one phone call or email and we take the worry out of what insurance coverage you need, how much it costs and best way to structure your insurance for one shop or for a franchisor insurance facility for all.

Give our director a call on 1300 123 300 australia wide.

Level 2/138 Robina Town Centre drive, Robina QLd 4226

frAnchise

Anz

7/833 Collins street, Docklands viC 3008 ph: 0481 007 663 email: anzmobilelending@anz.com

Website: https://www.anz.com.au/personal/home-loans/get-started/mobile-lending/join-us/

ArAmeX

level 9, 491 Kent street, sydney, nsW 2000 phone: 1300 3278 929 (aus) 0508 692 726 (nZ)

email: so@aramex.com (aus); recruitment@aramex.co.nz (nZ)

Website: www.aramex.com.au www.aramex.co.nz

Bedshed

75 Howe street, osbourne park, Wa 6017 ph: 0447 891 158

email: gprussia@bedshed.com.au Website: bedshedfranchise.com.au

BridgestOne AUstr AliA

210 greenhill road, eastwood, south australia 5065

email: franchiseerecruitment@bridgestone.com.au

Website: www.bridgestone.com.au/stores/franchise-recruitment

celeBrit Y inK tAttOO

po Box 897, surfers paradise QlD 4217 ph: 0479 039 440

email: franchisesales@celebrityink.com Website: franchise.celebrityink.com

citY

decKseAl po Box 4093, Burwood east viC 3151 ph: 1800 332 525 email: admin@deckseal.com.au Website: www.deckseal.com.au

ell A BAché

ella Bache Hallas trading Company, 2 lambs road, artarmon, nsW 2064 ph: 02 9432 5014 email: catia@ellabache.com.au Website: www.ellabache.com.au

frAnchise reAdY

unit 2a 87-89 Moore street leichhardt nsW 2040 ph: 1800 37 32 39 Website: www.franchiseready.com.au

hYdrAUlinK PtY ltd

123 long street, smithfield, nsW, 2164 ph: 02 8785 4600 email: franchise@hydraulink.com.au Website: www.hydraulink.com.au

jim’s cleAning grOUP

D5, 1-13 the gateway Broadmeadows viC 3047 ph: 131 546 email: admin@jimscleaing.net.au Website: www.jimscleaning.com.au

jim’s POOl cAre 48 edinburgh road, Mooroolbark viC 3138 ph: 131 546 email: info@jimspoolcare.com.au Website: www.jimspoolcare.com.au

KUmOn edUcAtiOn

po Box 5363, West Chatswood, nsW 1515 ph: 02 9467 2200 email: info-au@kumon.com.au Website: kumoninstructors.com.au/franchise

megAseAled BAthrOOms & BAlcOnies unit 5, 133 Beauchamp rd, Matraville, nsW 2036 ph: 02 9289 3618 email: franchise@megasealed.com.au Website: www.megasealed.com.au

mindchAmPs eArlY leArning AUstrAliA PtY ltd

suite 1, ground floor 92-94 norton street, leichhardt, new south Wales 2040

ph: 1300 646

nAtUre Of BUsiness OUtlets AssOc memBer initiAl fee min inVest

mOBile lending BrOKer/ BAnKing finAnce - -

mOBile h Ose And fittings

U ring

400 + across aus, nZ & pacific islands fca subject to location, starting from $20k

subject to location, from $40 -60 k plus finance, equipment & stock

anZ Mobile lending

anZ Mobile lending is the only mobile lending franchise opportunity offered by a major bank in australia. a s a franchisee you can enjoy the autonomy of running your own business and benefit from the recognition of anZ’s brand and an established support team behind you.

anZ’s mission is to shape a world where people and communities thrive, and anZ Mobile lending is a key driver to achieving this success. o ur franchisees are driven business leaders who are passionate about delivering outstanding service to their customers.

t hey help customers achieve their home ownership

ara M ex

aramex has been operating internationally for almost 40 years. in n ew Zealand and australia, we began as fastway Couriers over 35 years ago, joining the aramex family in 2016.

t he aramex network across n ew Zealand and australia now includes 28 regional franchises and over 1200 franchise partners.

We offer our franchise partners an awardwinning system, world-class technology,

BEDSHED

Are you looking for the freedom and flexibility to be your own boss? Independent research shows our franchisees are more financially satisfied than 84 per cent of the franchising sector. Our mix of industry knowledge and specialised advice and training, mean greater success for our franchisees.

Bedshed is an accredited franchise business model led by a professional management team. Backed by over 40 years of successful operation,

b ridgestone australia

Bridgestone has retained the title of australia’s Most trusted tyre Brand every year since 2014. Being associated with the industry’s strongest and most trusted brand through this proven and highly successful franchise model gives you an immediate head start.

a core component of the success of Bridgestone s elect is the ability to offer consumers a one-stop shop for all their tyre and automotive service needs. t his allows our franchisees to build a loyal customer following with regular engagement.

o wning a franchise should be about running a business for yourself, but not by yourself. t he Bridgestone philosophy

celebrity i nk tattoo

Celebrity Ink are taking tattoos mainstream. Celebrity ink is shaking up the tattoo and franchise industries, introducing experiential studios in hightraffic shopping centre locations that appeal to a wide demographic.

a s the largest tattoo brand in a sia- pacific, Celebrity ink is located across four countries, with 25+ studios and growing. t hey are home to over 250+ tattoo artists who perform over 110,000 tattoos every year. With a strong franchise model, Celebrity ink has substantial plans for growth throughout australia, n ew Zealand, and a sia.

goals and build their own high performing teams. a s your customers continue their journey in life, your business grows alongside them continuing to offer anZ’s banking and lending services as and when they need it. additionally, anZ Mobile lenders enjoy an attractive earning potential and a competitive business model.

unlike many other franchise models, anZ Mobile lending does not require franchisees to sign up to retail leases or carry valuable stock on hand.

https://www.anz.com.au/personal/home-loans/getstarted/mobile-lending/join-us/

training and support to help them to run their own rewarding business in their local communities.

for more information contact:

aus: 1300 327 892

fso@aramex.com

www.aramex.com.au

nZ: 0508 692 726

recruitment@aramex.co.nz

www.aramex.co.nz

Bedshed provides support, specialised advice, training and a proven structure which takes a lot of the risk out of running your own business.

Bedshed is committed to partnering with franchisees to help them achieve business success, while offering flexible hours and a fulfilling lifestyle.

Got a question? Just want to have an initial conversation? Contact our National Business Development Manager, Greg Prussia on +61 (0) 447 891 158 www.bedshedfranchise.com.au

is one of total support for our franchisees. Whether you are purchasing an existing franchise or starting with a new site, we are with you. i t is our ongoing commitment. o ur franchise fee of 3.5% is among the lowest in the industry, and unlike many other franchise models, we do not charge a separate marketing levy.

We are now seeking expressions of interest from prospective franchisees interested in joining the Bridgestone s elect family. Couples are strongly encouraged to consider this opportunity to join the proven and highly successful Bridgestone s elect network with a full 10-year franchise term included.

www.bridgestone.com.au/stores/franchise-recruitment

you don’t have to come from the tattoo industry to own a Celebrity ink studio. t heir committed head office team offers a 360-degree support system, in conjunction with a specialist training academy that provides upskill workshops, and extensive training to ensure that their studios have high-quality and experienced artists. Celebrity ink’s teams are dedicated to adding value and generating profitable growth for their studios and franchise partners.

Be part of a growing industry doing things differently. enquire today!

franchise.celebrityink.com

city far M ers dogWash

Be part of the City farmers Dogwash franchise system with all the support that comes with it, it allows you to concentrate on your business;

Work your own hours

Group marketing power to support your business

Managed website including optimized search engine listing and adwords

24/7 call centre

Social media management and support, we can do it all for you Lead generation

deckseal

Deck s eal help homeowners and commercial clients around australia, transform their outdoor living spaces by restoring old timber and preserving new timber. low start up cost, mobile business and a proven established model – it’s the perfect opportunity to seal your future with a Deck s eal franchise.

t he restoration and preservation of timber structures and decks is a niche business, placed within a significant growth market. n ow more than ever, people will be entertaining at home and utilizing their outdoor areas. a timber deck is an iconic part of the australian outdoor lifestyle and a key feature in countless homes across the country.

o ur franchisees love what they do. t he satisfaction they get out of their work and business is endless, from seeing the deck at the beginning of the project to the final result is amazing! We undertake a wide range of projects including decking, cladding, screens, fences, seats, handrails, posts, outdoor furniture, planter boxes and garden edges and with

ella bach É

the ella Baché philosophy of personalised skin care has been with them from the very beginning.

they were created by Madame Baché in paris, 1936, a revolutionary cosmetic chemist who believed just as we are genetically different, the same holds true of our skin.

Her skincare philosophy was based on the belief that “because no two skins are alike”, every client’s skin is uniquely individual. Her immense passion for skin care has laid the foundations for who we are today.

they’ve carried forward Madame Baché’s philosophy of individual skin care, to provide skin diagnosis and personalised skin solutions so you get exactly what your skin needs to restore it to perfection. they

franchise ready

fran CH ise rea Dy helps business owners scale and grow their business into a more valuable asset through franchising.

We have launched some of australia’s fastest growing brands into the franchise sector, we have launched and supported more than 100 brands grow by becoming franchisors.

We assist our clients in developing a complete, successful franchise system, We:

Create the Strategic Plan

Develop all the collateral required - Operations & Training manuals, sop ’s, l aunch programs

• Complete franchise feasibility reports that include

Territory mapping

Competitor analysis

hydraulink

pty ltd

at Hydraulink, Business is B oo M ing!

o ur Hydraulink s ales s ervice technician franchisees are in high demand to provide a mobile hydraulic hose and fittings breakdown and repair service to industries like:

• Civil contractors engaged in building, construction, road and rail projects

Lowest franchisee fee in this market

Initial & ongoing training & support. Be part of a team of like-minded franchisees. We also have back-up equipment should you have a breakdown you can use to keep you working, including a spare van!

• Take a holiday knowing your fellow franchisees can help look after your customers when your away and they are still yours on your return

Group buying power for equipment and consumables saving you $ that no independent operator could ever receive.

We use a van, not a cumbersome trailer. The hydrobath comes out of the van so the dog is washed in its yard and is more relaxed. t he van is much easier to drive and reverse than a trailer too!

for more information call s cott Mcintosh on 0402 902 620 or visit www.cityfarmers.com.au/dogwash.

a continual flow of enquiries, repeat business and an overwhelming demand for our services, a Deck s eal franchise should not be missed.

Deck s eal offers everyday people the perfect opportunity to capitalise on their existing skills or quickly build a new set without the burden of learning a new trade. full training and ongoing support are provided with operational manuals.

Deck s eal currently has territories available in ns W, Q lD, Wa , sa and tas o ur current franchisees are from all different employment backgrounds and possessed varied business capabilities, but all reap the rewards of owning a Deck s eal franchise.

i f you’re a motivated, honest and organised person who wants to own a business that enables you to have more flexibility in your life, have control over your income, and bring a smile to your client’s face – then we want to talk to you.

n ow is the time to buy into the home improvement market, so get 2021 back on track and contact us today – email admin@deckseal.com. au or call Danielle on 1800 332 525

now have over 140 locations nation-wide. every employee you meet in these stores is a trained ella Baché skin therapist, and carries on the Madame Baché philosophy into the future.

at ella Baché, they’re committed to helping every individual feel confident in their skin. they do this by teaching them what their skin loves, using their expertise to create personalised, expert skin solutions for maximum results without the harm.

they’re innovative, established and trustworthy, and they want their brand to be customer focused, empowering and inclusive. plus, they want to truly engage with their audience, whether they’re clients over 40, their new audience of women and men in their late 20s and early 30s, college students, or potential new franchisees. www.ellabache.com.au

Financial modelling for franchisees and the franchisor

Coordinate Marketing collateral - Style & Fit out guides, advertising, Brochures, prospectus

Support through the documentation process with lawyers and accountants

• Recruit Franchisees and Key Executives for the franchisor

• Complete site identification and lease negotiation of new locations

We coach, mentor, and support emerging franchise brands and their key executives

We have a business broking division that assist all business owners with sale of their business franchise r eady is t he o ne stop shop for everything franchising, over 100 brands with 100% success rate.

• Waste and demolition contractors

• Transport, truck and automotive repairs

• Warehousing, material handling and logistics services

• Marine, agriculture, farming, and forestry sector

• Mining and excavation

• Military and defence

• Manufacturing and industrial processing.

t he benefits and advantages of the mobile Hydraulink s ales s ervice Technician Franchise include:

• Low operating costs by avoiding commercial leases and outgoings

• Business administration support, invoicing, collections, and quoting systems

• Technical sales training development with support from an area manager and supportive

• Branded product to meet customer needs

network of hose and fittings specialists

• A designated marketing area, operations manuals, and access to marketing materials to build your business.

While a mechanical aptitude or trade skill is beneficial, Hydraulink has found that the most successful franchisees display the following traits. They are:

• Self-motivated and driven to provide outstanding customer service

• Enjoy fixing things with a can do attitude and can multi task

• People with strong work ethics, and a willingness to follow a proven system by learning new skills

• Outgoing people who enjoy sales, working with a team, and have great people skills.

to be your own boss, and join our team, contact Hydraulink today.

We have franchise opportunities for successful candidates all round australia.

for more information visit: www.hydraulink.com.au or www.joinhydraulink.com

Ji M’s cleaning g roup

Jim’s Cleaning for home and office cleaning, domestic and commercial cleaning. from windows to blinds, from cars to kitchens, from carpets to driveways, from factory floors to office floors – Jim’s Cleaning does it all. Jim’s Cleaning is australia’s leading home and commercial cleaning service with services available in every state and our reputation is top class.

We cater for both home and business owners and

J i M’s pool care M obile pool shops

Join our team and australia’s largest franchise system to build a business that suits your goals and lifestyle.

o wning a Jim’s mobile pool shop means you can earn money from multiple streams. you charge for your time and charge for the lucrative pool items such as chemicals, pool equipment and pool accessories. t his means your income is not limited by how many hours you can work and gives you scope to grow the business to a level that suits you.

kuM on education

in 1954, toru Kumon, a high school maths teacher in Japan, found that his year two son had done poorly in a mathematics test. slow, imprecise calculation skill was the reason. t his concerned toru Kumon as a parent, and as a mathematics teacher. He had taught many high school students who struggled with mathematics for the same reason. s o, he began to hand write worksheets so his son could practice calculations by himself for half an hour every day. Day after day, he carefully matched the content to his son’s improving ability. s oon, his son progressed beyond school grade level. By the end of primary six he could solve calculus equations. encouraged by his son’s progress, in 1958, toru Kumon released his worksheet-based, home-study method. a nd today, more than 3.72 million students, in over 57 countries, study Kumon worksheets every day. t here are more than 42,000 students studying with Kumon in australia, each progressing according to ability.

Megasealed bathrooMs & balconies

Megasealed is an australian market leader, pioneering unique guaranteed solutions to stop leaking showers and balconies without the unnecessary cost, time, or fuss of removing tiles. s ervicing over 25,000 jobs per year in over 125 territories across australia. Megasealed provides professional services

M indcha M ps

h ere’s an opportunity to be part of a brand transforming the early education space globally.

Hailed as t H e education movement of the 21st Century by n ew york t imes & Wall st Journal best-selling author Dr Joseph Michelli, MindChamps has over 80 e arly learning and preschool centres across australia, singapore, the philippines, Myanmar, Malaysia, and the usa

MindChamps e arly learning and preschool is the only early learning organisation worldwide to develop its own unique research-based curriculum. Backed by the work of world experts in education, n euroscience, psychology and t heatre, our 3-Minds approach to early learning prepares children with the skills, flexibility, and Champion Mindset to flourish in a rapidly changing future.

provide 6 specialist cleaning divisions to ensure that your home, car or commercial property is clean from top to bottom, inside and out.

Jim’s Cleaning is a national award winning company dedicated to cleaning australian homes and businesses. We pride ourselves on our enthusiasm to perform and complete the best job possible for you.

phone: 131-546

email: admin@jimscleaning.net.au

Website: www.jimscleaning.com.au

a nother great bonus is our flat franchise fee. yes, our fee is a flat franchise fee system so you can work hard and earn as much as you like and pay the same at fee with all training and ongoing support included. i f you are ready for a change then you need to put us on your list.

We have selected opportunities around australia so give us a call and come for a ride along.

for more information

ph: 131546 or visit www.jimspoolcare.com.au

t he most advanced students are extended and the least advanced supported. e ach student makes progress at their own pace, not bound by age and school grade.

Kumon franchisees have the opportunity to build an exciting and worthwhile business that contributes to their local communities. Kumon is searching for potential franchisees with a strong desire to work with children and high regard for education. proficiency in both mathematics and english, and an undergraduate degree is required. Business acumen, including strong communication and customer service skills will also help to run a successful business.

Become part of our global movement and provide the Kumon Mathematics and english programmes to children within your local community.

for more information please contact the recruitment team at: info-au@kumon.com.au https://www.kumoninstructors.com.au/ franchise

to home and business owners, strata, bodies corporate and facility managers, real estate agents and property managers, aged care and retirement facilities, hospitals, healthcare, builders, plumbers, and government departments.

for more information email franchise@megasealed.com.au

www.megasealed.com.au

We’re also the only organisation to work with professor emeritus a llan snyder frs , founder of the Centre for the Mind at the university of sydney and the australian n ational university.

a s a multi-award-winning early learning franchisor, MindChamps is committed to your success. o ur extensive list of international awards speaks volumes about the quality of our educational approach and its popularity amongst australian families.

t he strength of our brand name is synonymous with solid scientific research, quality early learning strategies and a caring child-centred environment – so what are you waiting for?

to discover why a MindChamps e arly learning and preschool centre is your dream business visit: au.mindchamps.org or call 1300 646 324.

n inedots build advocates

n inedots Build advocates was founded in 2013 by Director r ebecca Hall, to provide a platform of support for buyers looking to build a new home or investment property. pioneering the concept of a Build advocate, n inedots helps clients to navigate the often complex residential construction process with ease allowing for an optimal build outcome.

o perating from a purpose built n ational o ffice in n orth g eelong, v ictoria for over 10 years, n inedots have developed deep professional relationships with a wide range of builders, developers and partners. leveraging these valued connections, n inedots are able to provide tailored, cost effective and streamlined solutions to clients, providing ongoing support and backing to new home buyers.

With a combined experience of over 60 years across residential

pack & send paCK & senD is equipped with the technology, systems and resources to handle the movement of parcels, freight and packages for clients located anywhere worldwide.

We service the freight, logistics and eCommerce fulfilment Markets.

construction, investment acquisition, design and project management, the n inedots team is uniquely placed to provide clients with the best new home build and property investment advice.

Having earned a place as a trusted brand in providing effective ‘build support’ services to home buyers and investors and due to demand for these services, n inedots Build advocates has now opened a second office/ first franchise in adelaide, servicing playford, g awler, Barossa valley and Mt Barker.

n inedots Build advocates is now expanding its business to industry expert, franchise partners australia wide. t his franchise opportunity would best suit residential building industry professionals or those with exceptional knowledge of the new home construction process. www.ninedots.com.au 1300 993 683

With our ‘ no limits’ business model we can send & receive anything, anywhere. We save customers t ime, trouble & Money.

phone: 0447 711 353

email: luke.martin@packsend.com.au

Website: www.packsend.com.au

poolWerx

With over 30 years experience, poolwerx is the largest pool retail and service business in australia and n ew Zealand with over 630 vehicles and 165 stores in australia, n ew Zealand and the us with multiple revenue streams, repeat clients and limited competition.

o ur business has grown substantially in the last five years, having cracked just over $150 million in revenue in anZ in the last 12 months.

poolwerx has a strong presence across every state

ra Ms

ra Ms is a recognised, iconic brand – we’ve helped hundreds of thousands of australians buy their own home.

ra Ms is unique.

r esidential mortgages is all we do, which makes us experts at helping customers into their new home.

• Build yourself a business for yourself but not by yourself

• Strong upfront and trail commission

right at hoM e

right at Home provides a full range of services; companionship, domestic support, personal care, skilled nursing and allied health services. We do this across the aged care system, disability, and post hospital care systems. a s a right at Home business owner you will employ the care staff and office staff that you need to deliver and organise services to the community.

We currently have 40 franchisees in our system covering most of Queensland, a large proportion of sydney and some regional areas of nsW, perth and Kalgoorlie, southwest v ictoria and adelaide Central. t here are still prime territories available in regional nsW, regional Wa Melbourne and regional v ictoria including the prime locations of Bendigo, Ballarat, Mornington

in australia as well as n ew Zealand’s north and south islands. Despite our footprint, there are still significant growth opportunities converting independent pool servicing retailers to come under the poolwerx umbrella.

We offer expert training and ongoing support to partners. o ur pool s chool is the largest pool training facility in the s outhern Hemisphere, run by inhouse and external experts, technicians and brand specialists.

for more information go to: www.poolwerx.com.au/franchising

• Powerful online and TV presence

• Designate territory

• Owned by Westpac, Australia’s oldest company

• Ongoing training and development

• Build your own successful and motivated team

• Support your local community

• Enjoy the comraderie of a large RAMS family for franchise enquiries please email franchising@rams.com.au or call 1800 616 082.

peninsula and gippsland. We have more territories for sale in adelaide and south australia, tasmania and northern territory.

t he comprehensive initial training covers our bespoke systems, care management, care delivery, recruitment, sales, marketing, operations and managing the business. new franchise owners enter our rightstart© program designed to get them up and running and profitable within the shortest space of time. t his program provides intensive support during the start-up phase that underpins the early success of our franchise owners.

recent experience has shown that right at Home is pandemic and recession proof. our markets are guaranteed to grow over the next 20 years.

if you are looking for something new, a real business with fantastic returns, while giving back to your community, right at Home is the right choice.

r ight choice conveyancing

right Choice Conveyancing offers an opportunity for customer focused business-people to own their own business in the booming property marketing industry. franchisees do not need a background in law or conveyancing, as right Choice provides not only full training, but will handle part of each property transfer on behalf of the franchisee, ensuring a smooth and accurate outcome for each client file.

to get you started, right Choice Conveyancing provides a portfolio of current clients ready for you

snap - on tools

snap-on tools australia & n ew Zealand leads the way in innovation to providing technicians, engineers and other professional tool users the gold standard in tools, tool storage, equipment, diagnostics, repairs information and management systems.

snap-on tools continues to grow and perform with a network of over 180 franchisees across australia and n ew Zealand.

s tagecoach perfor M ing arts

At Stagecoach Performing Arts we are all about performance – on stage, in life and in business. We are here to inspire children and provide them with the confidence to be themselves.

t he demand for extra-curricular performing arts opportunities for children continues to increase, as opportunities in mainstream education fall below parents’ expectations. stagecoach franchisees are uniquely placed to capitalise on this. Become part of an established international franchise brand with a cutting edge educational framework that

the d rug d etection agency ( tdda)

e stablished in 2005, t he Drug Detection agency ( t DDa) provides australasian businesses with end-to-end workplace substance testing, education and policy services.

Driven by a mission to ‘create drug-free work environments’, t he Drug Detection agency has established itself as the number one drug testing brand in australasia, with more than 300 employees, 90 mobile health clinics and numerous locations all around australasia.

o n a yearly basis, t DDa performs more than 250,000 tests and this number continues to grow with more and more

universal fitness

universal fitness – is a professional premium training center equipped with the latest innovative equipment.

We are a high end market facility incorporating the latest trends in fitness to help our members achieve their goals.

We provide exceptional services unlike any other gym in today’s market. We invite you

to handle the transaction. you commence your new franchise with revenue from Day 1.

t his business is online based and all transfers are handled using the industry standard software platform, peX a you can commence working from home and later move into an office or shop when you are ready.

t he franchisor is at hand to assist and guide you at every step and with every client file, so you are never on your own.

info@rightchoice.com.au

www.rightchoice.com.au

We are a complete retail mobile showroom that brings high quality tools and equipment to customers at their place of work. o ur highly targeted marketing techniques promotes our snap-on tools brand so it reaches your customers. e ach month, we develop specials to give customers a reason to buy immediately. With extensive training and ongoing support, Join the world’s largest tool franchise and drive your own success www.snapontools.com.au

enriches more than 50,000 students worldwide, every week.

a s a stagecoach franchisee, you are responsible for driving and growing your business and managing a team of talented teachers. you will not be required to teach any classes yourself, but our model actively encourages you to put your own stamp on the creative process. from marketing to recruiting and retaining teachers, stagecoach will provide you with the guidance and support you need, when you need it.

https://stagecoachfranchise.com/

businesses taking part in workplace substance testing programs.

With demand on the rise, t DDa is now looking for motivated and passionate franchisees in v ictoria, tasmania, the n orthern territory, s outh australia and Western australia to get involved and join their mission.

i f you are looking to be part of a franchise that allows you to make a real difference to workplaces all over australia, and to join a team who share the same passion, values and mission, then enquire today to be a part of t he Drug Detection agency ( t DDa).

www.tdda.com

to begin and continue your fitness journey alongside us to make a difference to your health but also to join our community where we come together to a safe place you can call home. for more information contact:

anthony Kerkmez

ph: 02 9687 1468 / 0432 439 880

email: anthonyk@universalfitnessgroup.com.au www.universalfitnessgroup.com.au