VOL 11, ISSUE 12, december 2023
COVER STORY
Mayweather Boxing + Fitness:
A Knockout Franchise Opportunity
whats new!
announcements from the industry
special feature
top trends in franchising
socratic wisdom: franchisee’s power in self-awareness
franchising, the next 10 years Franchising MAGAZINE USA 1 The magazine for franchisees • WWW.FRANCHISINGMAGAZINEUSA.COM
VOL 11, ISSU
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VOLUME 11, ISSUE 12, 2023
whats new!
announceme nts from the industry
On the cover: Mayweather Boxing + Fitness
special feat
Welcome to the December 2023 issue
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top trends fr anchisi in ng socr atic wisdom:
franchisee’s power in self-awa reness
president: Colin Bradbury. colin@cgbpublishing.com
fr anchisi the next ng, 10 years The mag
Publisher: Vikki Bradbury. vikki@cgbpublishing.com editorial department: editor@cgbpublishing.com advertising: vikki@cgbpublishing.com annie@cgbpublishing.com.au Editorial team: Michelle Quinn Rob Swystun Production: usaproduction@cgbpublishing.com DESIGN: Jejak Graphics. jejak@bigpond.com CGB PUBLISHING Canadian Office: Sidney B.C Canada U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 www.franchisingmagazineusa.com
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of Franchising Magazine USA
December is here and we are closing out the year with a packed issue for all you potential Franchisees looking to run your own business. On the Front Cover this issue we have Mayweather Boxing + Fitness, A Knockout Franchise Opportunity, the world of fitness and boxing collided when renowned boxing champion Floyd Mayweather joined forces with CEO James Williams to create Mayweather Boxing + Fitness, a franchise that is redefining the fitness industry. You can read more about this on page 10. From our experts this issue George Knauf covers Franchising in the Next 10 years, Lucas Frey discusses Socratic wisdom and how this is empowering Franchisees in Self Awareness, Danessa Haya helps us to understand how connecting with potential franchise owners who are looking for more than financial rewards. More expert advice can be found on our contents page. The feature Supplement is Top Trends in Franchising, and our regular feature expert Chris Conner Covers the Hottest Trends in Franchising Today. On the Feature Cover we have Celeste Jauregui from Little Gym who found Developing and Nurturing children led her on her own journey to franchising. We also have some great stories from Franchisors and Franchisees a taster of these includes Stretch Zone’s Drew Brees who is Revolutionizing Fitness, and Dill Dinkers a Leading Provider of Pickle Ball is satisfying the demand for the sport from Coast to Coast. Veterans in Franchising this month has some inspiring stories of Veterans who have taken the jump into Franchising such as, Jason Sima from Air Force to Oyster Bar with Shuckin’ Shack, Local Heros Paul and Armi Rhodes with Tropical Smoothie Café and Tim Madden from Military Pilot to Center Director, these are just a few of some great articles. I really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our A-Z Directory at the back of the magazine or visit the website to find more exciting franchises and advice. Happy Reading.
SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org
Vikki Bradbury | Publisher Franchising Magazine USA
The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.
Franchising MAGAZINE USA 3
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conte nts
december 2023 10 Franchisee in Action 18 Pirtek: From Employee to Zee
Women in Franchising 14 Season 2 Consign: Pioneering Franchise Success with Women at the Helm
54
Cover Story
56 Tatum Crew The Covery: Women Who Lead
10 Mayweather Boxing + Fitness: A Knockout Franchise Opportunity
Franchisor in Depth
In every issue 6
Franchising News Announcements from the Industry
25 Special Feature Supplement Top Trends in Franchising
65 Veterans Supplement News and Information for Veterans in Franchising
87 A-Z Franchise & Services Directory
14
22 Go Mini’s: Franchisee Satisfaction Fuels the Rise of Go Mini’s 60 G6 Hospitality: Leaving the Light on with G6 Hospitality
Expert Advice 12 Danessa Haya: Connect with Potential Franchise Owners Looking for More Than Financial Rewards 16 George Knauf: Franchising the Next 10 Years 20 Blake Martin: How AI is Impacting the Franchise Industry 54 Lucas Frey: Socratic Wisdom Franchisees Power in Self Awareness. 58 Ryland Beard: A Franchisees Guide to Evaluating and Choosing Small Business Vendors and Suppliers 62 Erica Lynn Tokar: Successfully Navigating Inbound Franchising in the United States Franchising MAGAZINE USA 5
PrimoHoagies Names Lauren Tesche-Johnson as Director of Business Development PrimoHoagies, the beloved hoagie chain recently named America’s #1 sandwich shop, announced today the appointment of its new Director of Business Development, Lauren Tesche-Johnson. Lauren Tesche-Johnson’s professional experience spans over 20 years across various industries, including finance, beverage distribution and healthcare technology. In her previous role, she served as the Sales Director for ThirdWaveRX, a healthcare cost-savings company. She has seamlessly navigated between sales and operations roles throughout her career, showing a strong ability to build meaningful relationships. Tesche-Johnson’s track record positions her as a valuable asset to drive PrimoHoagies’ franchise development.
As Director of Business Development, Tesche-Johnson takes on a pivotal role in propelling PrimoHoagies’ brand growth through franchise development. “My goal is to bring a fresh perspective to PrimoHoagies and build on its already impressive franchise development. I’m dedicated to maintaining and bringing the high standards that PrimoHoagies is known for to new communities to enjoy,” said Tesche-Johnson. “I look forward to connecting with potential franchise prospects looking for an established and successful business ownership opportunity.” “Lauren is precisely the leader we were looking to add to our team; her qualities and sales experience make her an excellent fit to continue propelling
PrimoHoagies franchise development forward to match our aggressive growth goals,” said Nicholas Papanier Jr., owner and CEO of PrimoHoagies. ”Our ongoing success has created new avenues for network expansion, and we are eager to capitalize on those opportunities now with Lauren at the helm.” visit ownaprimo.com.
Prime IV Hydration & Wellness Appoints Adam Passarelli as Chief Operating Officer Prime IV Hydration and Wellness, the nation’s leader in vitamin infusion therapy, this morning announced the appointment of wellness industry veteran Adam Passarelli as the franchise’s new Chief Operating Officer (COO). This move was made to aid the brand in capitalizing on the record growth that has been realized in 2023, and ensure the coming years are equally expansive for the concept in markets across the country. After spending the majority of his tenure in franchising working with WellBiz Brands, which includes such concepts as Elements Massage, DryBar, Fitness Together, Radiant Waxing, and Amazing Lash Studios, Passarelli has become one of the industry’s most recognized talents in the health and wellness category. “Between work, travel, family, and other commitments, the need to decompress and focus on individual wellbeing is something we should all be recognizing in our day-to-day lives,” said Passarelli. “And sadly, not enough of us do. Prime IV is focused on not only ensuring that people feel physically better through our industry leading IVs, but also mentally relaxed as they enjoy the spa like 6 Franchising MAGAZINE USA
experience. So, I’m very excited to be on board to continue our explosive growth in markets across the country.” “This is our most pivotal phase of franchise growth to-date, and it’s absolutely vital to our long-term goals and local success that our team continues to thrive during our rapid expansion,” said Amy Neary, Founder and CEO of Prime IV Hydration & Wellness. “Adam will play a key role in making that happen, and will lead the effort in ensuring our growth for years to come.” Email JoinUs@primeivhydration.com Visit primeivhydration.com/franchising.
Dazs the Season: Häagen-Dazs® Shops Announce Return of Peppermint Bark Dessert Lineup
CertaPro Painters® Appoints Dean Riviera as First Chief Information Officer Häagen-Dazs® Shops announced today the return of their indulgent Peppermint Bark dessert lineup ahead of the holidays. Available from November 15, 2023, through January 14, 2024, the seasonal desserts include Häagen-Dazs Peppermint Bark Shake, Peppermint Bark Dazzler, and classic Peppermint Bark ice cream, served in a chocolate and peppermint candy-dipped waffle cone. Celebrating the rich flavors of the holiday season, the highly anticipated lineup of Peppermint Bark desserts features: • The Peppermint Bark Shake, combining Häagen-Dazs Peppermint Bark ice cream blended with chocolately peppermint bark and candy pieces, topped with whipped cream and crushed peppermint pieces. • The Peppermint Bark Dazzler, featuring three scoops of HäagenDazs Peppermint Bark ice cream layered with hot fudge and chocolate cookie pieces, topped with whipped cream, cookie crunch, and crushed peppermint pieces. • Peppermint Bark ice cream, which is a blend of the brand’s iconic white chocolate ice cream with chocolately peppermint bark and crushed peppermint candy pieces, served in a signature waffle cone and covered in dark chocolate and peppermint bark candy pieces. “It’s no secret that peppermint is a staple flavor during the holidays,” said Rachel Jaiven, Häagen-Dazs Marketing Director. “Our Häagen-Dazs Peppermint Bark flavor is truly special especially these three desserts. This much-loved flavor is one that we all look forward to enjoying during the holidays.”
CertaPro Painters®, North America’s Most Referred Painting Company®, has appointed Dean Riviera as the company’s first Chief Information Officer. Riviera assumes leadership of the company’s IT infrastructure and business applications and will play a pivotal role in driving CertaPro’s digital innovation initiatives. “I am excited to welcome Dean Riviera to the CertaPro Painters team,” said Mike Stone, president and CEO of CertaPro Painters. “The appointment of our new CIO position reflects our commitment to embracing technology as a driver of success and I have great confidence in Dean’s ability to propel us into a new era of tech-driven growth.” Dean brings a wealth of experience to CertaPro Painters as an accomplished technology executive with diverse expertise across multiple business sectors and franchises, helping companies enhance their organizational agility through strategic architecture, data-informed management, and strong engineering practices. Prior to joining CertaPro Painters, Dean held executive positions at The Robert Allen Group, Neighborly, and Safelite AutoGlass. “I’m honored to join the dynamic team at CertaPro Painters, as the company continues to scale and drive performance through technology innovation,” said Riviera. “We will collaborate to improve processes, drive innovation, and enhance the experience for CertaPro Painters business owners and customers alike.” To join CertaPro Painters or learn more, visit https://certapro.com/. Franchising MAGAZINE USA 7
Southern Classic Chicken Revolutionizes Drive-Thru, Walk-Up-Only Model with Sleek New Prototype in Louisiana The brand’s commitment to quality ingredients, compelling economics, and now, a refreshed, modern look, positions it as a formidable contender in the competitive QSR arena Southern Classic Chicken, the beloved Louisiana-based fried chicken franchise established in 1989, has unveiled an updated restaurant prototype in Bossier City, Louisiana. This marks a pivotal moment in the brand’s expansion strategy, underpinned by a comprehensive system-wide refresh.
brand’s staple drive-thru, walk-up-only model, featuring a dual lane drive-thru accommodating up to 30 cars and a compact building footprint, ensuring a higher throughput. And when it comes to results, the numbers don’t lie — the top six Southern Classic Chicken outlets boasted an AUV of $3.4 million in 2022. The Bossier City prototype, which opened in April 2023, has seen packed drive-thru lanes from morning till night. The brand’s strategy for the future involves adopting this prototype in all new stores, both company-owned and franchised, and gradually integrating elements of the design into existing outlets.
Central to this transformation is a shift in branding, achieved through collaboration with professional designers. The goal was to streamline the logo and overall look for better brand recognition, particularly as the franchise ventures beyond its traditional Southern market while staying true to its roots of sourcing the highest quality ingredients and products possible.
With plans to extend its reach across states like Louisiana, Texas, Arkansas and Mississippi, this transformation heralds a new era for Southern Classic Chicken, one that combines traditional values with modern efficiencies and offers an attractive franchise opportunity in today’s dynamic market.
Operational enhancements have been a significant focus, as well. The new prototype boasts improved functionality within the
To learn more, visit: https://www.southernclassicchicken.com/ franchising
Aon Launches Multi-Industry Franchise Solutions Program to Help Businesses Manage Risk through innovative digital tools, data and analytics. Aon provides real-time insights to analyze risk exposures and compliance standards, empowering franchisors to make better decisions. Aon plc, a leading global professional services firm, launched its Franchise Solutions program, designed to better inform, advise and protect franchise businesses. Powered by CoverWallet technology, Aon helps franchise businesses understand and manage risk across their franchisee network – delivering customized insurance programs to franchisees at scale. Franchisors benefit from real-time coverage verification that provides insights on compliance and potential exposure, 8 Franchising MAGAZINE USA
For franchisees, Aon offers dedicated broking resources, tailored coverage at preferred rates designed to meet franchisor compliance requirements at various levels, and a simple buying experience. The platform enables them to manage insurance policies online, receive multiple quotes in real time and obtain certificates of insurance, all in one place. With these solutions, Aon eliminates friction in the insurance buying and servicing process, thus closing protection gaps and reducing the time franchisees spend on insurance.
“Managing insurance for franchisors and franchisees is not always simple and straightforward, especially for multi-unit operators. Aon’s Franchise Solutions provides a unique experience that simplifies their insurance management journey, helps protect businesses from unknown risks and helps franchise networks function seamlessly,” said Andreea Stefanescu, head of North America partnerships for Aon’s Digital Client Solutions.
after For more information about Aon’s Franchise Solutions, please visit aondigital.com/en-us/franchises or email franchisesolutions@aondigital.com to contact Aon’s franchise team with questions.
TGA Sports Partners with Franklin to Offer Pickleball Programs in Response to Soaring Popularity In a bid to keep pace with the surging popularity of Pickleball, TGA (Tennis, Golf & Athletics) Sports, known for its innovative approach to athletic skill development and educational programs, has announced a groundbreaking partnership with Franklin Sports, the official sponsor of the Professional Pickleball Association (PPA) Tour. This collaboration aims to introduce children to the exhilarating world of Pickleball, one of the fastest-growing sports in the United States. Pickleball has taken the nation by storm, captivating people of all ages and providing a fun and active outlet for recreation. According to USA Pickleball, the sport has grown by a staggering 159% in just three years, with a whopping 8.9 million enthusiasts currently engaged in the game. This meteoric rise underscores that Pickleball isn’t merely a passing trend; it has solidified its position in the sporting landscape and continues to gain traction nationwide. TGA’s mission goes beyond merely offering Pickleball classes; they work to nurture the sport’s growth, ensuring that more youngsters experience the joys of this dynamic activity. By teaming up with Franklin Sports, a prominent figure in the PPA Tour, they aim to provide children with a seamless introduction to Pickleball, simultaneously fostering a love for the sport. TGA’s unique approach, which combines athletic skill development, academic learning, and essential life lessons, sets the stage for an exciting journey into the world of Pickleball. This partnership will undoubtedly facilitate the broader integration of Pickleball into school programs, contributing to
the sport’s continued popularity and making it more accessible to children throughout the country. TGA Sports looks forward to playing a pivotal role in the growth of this remarkable sport, inspiring more children to embrace Pickleball’s vibrancy and excitement.
Chicken Salad Chick Acquires Piece of Cake
Building upon its commitment to deliver always fresh, made-from-scratch meals, Atlanta-based Chicken Salad Chick announced today its acquisition of iconic local bakery Piece of Cake. In a move to better serve guests across its 245 locations in 18 states, the acquisition
kickstarts the fast-casual chicken salad chain’s strategy to expand and enhance its dessert menu, while sweetening the deal for its customers with delicious, specialty cakes.
and her team have consistently offered the best cakes in the business, and I am pleased to soon have the opportunity to bring them to all our Chicken Salad Chick guests.
Atlanta-based Piece of Cake cakes are baked from scratch using family recipes and traditional baking ingredients, and all cakes are hand-frosted. Chicken Salad Chick will continue Piece of Cake’s original, time-honored recipes and baking techniques that have garnered a loyal following for almost four decades.
“After nearly 40 years, it seems like the right time to pursue this opportunity with Chicken Salad Chick,” said Piece of Cake’s Melissa Jernigan. “Both brands began in home kitchens – Piece of Cake in my Atlanta condo and Chicken Salad Chick in Stacy Brown’s home in Auburn. after
“Over the years, Piece of Cake cakes have been a mainstay at the table as our family celebrated holidays and special occasions together,” said Chicken Salad Chick Chief Executive Officer Scott Deviney. “Melissa
Bringing close to four decades of industry knowledge and expertise, Jernigan will remain involved as the company’s ‘Cakexpert.’ Additionally, each of Piece of Cake’s 120 Atlanta-area employees will maintain their positions in the operation. Franchising MAGAZINE USA 9
cover story: Mayweather Boxing + Fitness
The world of fitness and boxing collided when renowned boxing champion Floyd Mayweather joined forces with CEO James Williams to create Mayweather Boxing + Fitness, a franchise that is redefining the fitness industry. Founded on the principles of Mayweather’s training regimen and unparalleled business success, the company offers an exciting opportunity for entrepreneurs seeking to step into the ring of fitness franchising. With a record-breaking boxing career that needs no introduction, Floyd Mayweather has brought his expertise and winning mentality to the world of fitness franchising. His constant dedication to training and athletics has been translated into the Mayweather Boxing + Fitness concept, ensuring that each franchisee benefits from the same rigor and passion that made Mayweather a legend in the ring.
Mayweather Boxing + Fitness: A Knockout Franchise Opportunity
Since its inception, the brand has experienced exponential growth, capturing the attention of fitness enthusiasts worldwide. The unique blend of traditional boxing workouts, high-intensity interval training (HIIT), and state-of-the-art technology has set Mayweather Boxing + Fitness apart in the fast-growing market. Under the leadership of CEO James Williams, the franchise has expanded its footprint across the globe. Williams’ strategic approach to business development, coupled with Mayweather’s iconic status, has fueled the rapid growth, with new locations opening regularly, including marquee studios in Los Angeles, New York, Chicago and Nashville, as well as expansion into new countries, including Japan, Uzbekistan and the UAE. James was previously an advisor to Beyoncé on her entertainment and management company, Parkwood Entertainment, with a focus on developing Beyoncé’s Ivy Park brand. Prior to that, he had an eight-year career at Bain & Company, and was formerly a corporate lawyer at Clifford Chance, at the time the world’s largest law firm and part of the UK’s “Magic Circle” of elite firms.
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“
For aspiring entrepreneurs seeking a lucrative venture in the thriving fitness industry, Mayweather Boxing + Fitness presents an unparalleled opportunity.
”
The partnership between “ Floyd Mayweather and James Williams is the driving force behind the franchise’s success. Williams and Mayweather are more than just business partners; they’ve become family.
”
The partnership between Floyd Mayweather and James Williams is the driving force behind the franchise’s success. Williams and Mayweather are more than just business partners; they’ve become family. As their friendship grew closer, they became ever more excited to start Mayweather Boxing + Fitness together – with a plan to empower entrepreneurs to build their own legacies under Floyd’s iconic brand, through the quality of his workouts, and through the blueprint they could develop as a franchise system. Mayweather’s invaluable insights into training methods and marketing strategies, combined with Williams’ business acumen, have created the winning formula. Their shared vision for empowering individuals through fitness and fostering a sense of community within each franchise location has been instrumental in shaping the brand’s identity.
And if Floyd has learned anything about translating his undefeated career in the ring into a legacy of business success, it’s that having the right people in your corner is key. Mayweather Boxing + Fitness delivers on this vital component, tapping into the experience of a franchise team with decades of proven success in fitness franchising – supporting their franchisees with efficient studio openings, recurring memberships, operations and marketing— all of which have led the franchise system to grow so quickly. While gym memberships have increased, and boutique fitness has seen explosive growth as a significant segment of the $22+ billion fitness industry, brand recognition and results-driven workouts are more important than ever before—and Mayweather clearly delivers on both of these. With boxing the heartbeat of the brand, most are surprised to learn that the studios are a mix of boxing as well as nonboxing workouts, each designed to provide a full-body experience. This isn’t handto-hand combat, it’s fitness – featuring a mix of boxing movements, core work, rowing, strength training, high intensity interval training, battle ropes, flexibility
training and more. These are Floyd’s own workout favorites, punctuated by advanced technology and tracking and led by motivating instructors who keep members coming back for more. For aspiring entrepreneurs seeking a lucrative venture in the thriving fitness industry, Mayweather Boxing + Fitness presents an unparalleled opportunity. “I’ve had 50 wins and zero losses in the ring. I wanted to find a way to share my success with the people who have supported me all these years. I decided to start Mayweather Boxing + Fitness so that I could turn fans into franchisees and hand them a win outside the ring” said Mayweather. Franchisees benefit from a strong business model, extensive training programs, comprehensive support infrastructure, and the prestige of aligning with a globally recognized brand backed by an iconic athlete. With prime territories available for expansion and an immersive support system in place, Mayweather Boxing + Fitness offers a simple business model for individuals passionate about fitness and community engagement. Franchising MAGAZINE USA 11
EXPERT ADVICE: Danessa Itaya | President | Bio-One®
Connect with potential franchise owners looking for more than financial rewards
It’s important for franchisors “ to remember that some new people in the industry are seeking fulfilling, meaningful work in addition to financial security and freedom. The passion and commitment they display can be valuable for franchise owners, and in turn valuable for franchisors.
”
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Many people decide to pursue franchise ownership before they choose the specific business their franchise will be focused on. They’re attracted to the industry because of the freedom and opportunity the franchise model offers. They want to be their own boss, set their own schedule, and enjoy the rewards of their investment, whether that’s more time with their family, travel, an elevated lifestyle – or all of the above. Those aren’t the only rewards available in franchising,
though. Some franchise opportunities allow owners to transform lives and have a lasting positive impact on their communities.
Help first, business second Biohazard and crime scene cleanup is a great example. In our industry, we work with people during times of trauma, including crime scene and suicide cleanup, hoarding situations, undiscovered deaths, and other moments of unexpected crisis. Our clients are often experiencing intense emotions, including shock, grief, guilt, or shame. Our greatest responsibility is to ease their burdens and help them move on to the next stage of the healing process. Cleanup services require technical expertise and training, but the real job is stewarding clients through a difficult process with professionalism, compassion and discretion. At Bio-One, we believe in the motto, “Help first, business second.” Because of the effort we put into living up to that standard, our professionals are always ready to respond quickly and effectively to emergency situations in their communities. The technical skills and professional care we provide help us earn trust in the community and position us to work closely with first responders to ensure people who need services like ours know where to turn. It’s satisfying to know that our franchise system has a meaningful impact on the lives of people who are grieving or traumatized. We provide an essential service that many people are unequipped for. By relieving the burden of cleanup, we help free our clients so they can come together, grieve and heal.
Diverse backgrounds, diverse expectations As the number of people entering the franchise industry continues to grow, bringing ever more diverse experiences and backgrounds, more of them will be looking for long-lasting rewards like these. It’s important for franchisors to remember that some new people in the industry are seeking fulfilling, meaningful work in addition to financial security and freedom.
Danessa Itaya is President of Bio-One®, the most trusted crime and trauma scene cleaning franchise in the United States and part of the Five Star Franchising platform of brands. Itaya has more than 30 years of experience in the franchise industry, including 10 years of national and international leadership experience. She serves on the Women in Franchising Committee of the International Franchise Association and was named one of Entrepreneur’s Top Influential Women in Franchising in 2022.
The passion and commitment they display can be valuable for franchise owners, and in turn valuable for franchisors. Franchisors must build their business to attract and support people most likely to connect with their company’s mission. That takes: • Preparation: Emergencies don’t always happen between 9 a.m. and 5 p.m. Successful biohazard cleanup teams think and act like first responders. Having franchises on standby 24 hours a day, seven days a week, means the company is prepared to respond to any situation that arises, regardless of the day or time. Similarly, franchisors must be ready for tough questions from potential franchise owners. Just as biohazard technicians can’t afford to be surprised by a situation they’re not ready for, franchisors should plan for and be receptive to every possible perspective when recruiting new owners. • Positive culture: The patience, empathy and compassion required in biohazard cleanup, for example, can’t be counted on to just happen. In order for franchise owners to deliver proper care to clients, those values must be baked into the business model and culture. • Professionalism: The respectful and compassionate services Bio-One offers is based on a foundation of expertise and in-depth training. It’s important that a professional approach to every phase of the job is second nature. The
crisp professionalism of a well-trained and confident team also serves as a visible sign to potential franchise owners that your business takes pride in what it does and the community it serves. Franchisors should invest in the training and equipment it takes to keep teams working with enthusiasm,efficiency and excellence. In the biohazard cleanup industry, we see things that most people will never have to encounter firsthand. But the challenges of the job are exactly why it can be such a rewarding career. Helping people through difficult times with expertise and skill is something to be proud of. It’s satisfying to know that your job has a meaningful impact on the lives of people who are grieving or traumatized. We provide an essential service that many people are unequipped for and by relieving the burden of cleanup, we help free our clients so they can come together, grieve and heal. Remember that some potential franchise owners are searching for rewards like these. More than likely, they want the familiar benefits of franchising. But they’re also looking for that little something extra, that feeling that comes from serving people and making your community a better place. Franchisors who can keep that in their business model – without sacrificing the freedom and prosperity that are key to the industry – can have an edge when it comes to recruiting and retaining them.
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women in franchising: Season 2 Consign
Season 2 Consign Pioneering Franchise Success with Women at the Helm Season 2 Consign, a 100% female-owned non-traditional retailer specializing in topquality, authentic luxury handbags and accessories, is making waves in the world of franchising. Founded by sister duo Monica Tapia Mularski and Erika Tapia Schrieber, this innovative venture is disrupting the industry with its unique business model. With over 15 years of experience in the luxury handbag resale sector, their journey is a testament to the innovation driving female entrepreneurship.
secondhand luxury market, observing the struggles of small retailers unable to adapt to the changing landscape. It was this observation that sparked their innovative vision. “We knew that the secondhand luxury space had always been recession resistant but lacked the technological advances that operating during a global pandemic required,” shared Monica. “Teamed with the aspiration to empower and include other women, we collaborated with likeminded, innovative software companies who had the potential to elevate the brand by expanding it through franchising.”
A Visionary Concept Takes Shape
Breaking New Ground: The First Female-Led Franchise of Its Kind
Season 2 Consign was developed in 2020, amidst the COVID-19 pandemic. The sisters identified an unmet need in the
Season 2 Consign is set apart by its status as the world’s first and only franchise opportunity of its kind, spearheaded by an
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all-female team. Their approach includes a centralized e-commerce system and the modernization of luxury shopping in the online realm. Opting to franchise their business was a strategic step to scale their enterprise. “We were receiving inquiries from clients wanting a Season 2 Consign showroom in their area, and at the same time, we were also receiving inquiries from people wanting to do what we do and how we do it,” said Erika. “As we continued to grow, we came to a crossroads of how we should scale. We chose to pursue franchising because our company’s foundation rests on a high level of concierge-style customer service, and we have faith that owner/ operators will embody a strong sense of ownership, prioritizing this exceptional level of customer service.” Releasing ownership and trusting others with a brand they built from the ground
up was a significant initial challenge, as it is for many entrepreneurs venturing into franchising. Throughout their franchise journey, Monica and Erika have held a steadfast dedication to preserving their core values of commitment to integrity, spirit of excellence, and a focus on people. Targeting franchise partners and ambitious leaders that upheld these values allowed the sisters to not only open up more opportunities for female entrepreneurs, but to ensure that the brand would remain consistent at its core. “We believe that a rising tide lifts all boats,” said Erika. “Being able to equip others with a business model that has changed our lives so significantly is an opportunity we value tremendously.”
Crafting a Franchise Model: The Season 2 Consign Approach Transforming a successful business into a franchise model requires meticulous planning, legal considerations, and the creation of replicable and valuable systems and processes. Season 2 Consign embarked on this journey with the guidance of a specialized franchise law firm, ensuring they were well-prepared from the start. To ensure consistency and quality across all locations, the brand implemented a rigorous training process for new franchisees, offering one full week at headquarters and one full week leading up to launch. Their headquarters team provides ongoing support, ensuring franchise owners can maintain the high level of service Season 2 Consign clients expect. “We made sure to create all of the systems, training, support documents and processes that would be valuable to owners in our system,” explained Erika. “It’s incredibly important to have a strong support system to set our franchisees up for success.”
Inclusivity: The Heart of Season 2 Consign’s Mission From its inception, Season 2 Consign’s mission was clear: to change the face of luxury retail by making it more inclusive
and relatable to a wider audience. Season 2 Consign has built an ecosystem where diversity is not only welcomed, but celebrated as an integral part of the company’s identity. “At the time, no one looked like us, no one spoke like us, and no one was creating relatable content in the industry,” emphasized Monica. “Being a self-funded Latina and a female-founded company, we are proud that we’ve created an ecosystem where diversity is such a crucial part of the whole.”
Empowering Aspiring Women Entrepreneurs Monica and Erika’s journey in franchising serves as an inspiration to other aspiring women entrepreneurs and franchisers. Their advice is straightforward yet invaluable: first, get involved with industryspecific organizations like the International Franchise Association (IFA) and join business networks. Second, surround yourself with people who share your goals and be open to learning from them. No matter how much you already know about your industry, there’s always something new to discover, and plenty of room for personal and professional growth. “Franchising has proven to be a place of deep collaboration and mentorship,” noted Monica. “As women, we bring a unique perspective to the franchising model; particularly, in our adaptability, leadership style, and our solution-based mindset. Our perspective is that these qualities have been not only respected but celebrated within the franchising industry.” As the sisters look to the future, they look forward to seeing more women in franchising, both within their own system and the industry as a whole. “A unique challenge we’ve faced is that there simply aren’t enough women in the franchising industry,” said Erika. “We’ve been fortunate to build relationships with the powerful, innovative, and collaborative women already active in the franchising field. We eagerly anticipate witnessing more women taking their place at the table as time goes on.” Franchising MAGAZINE USA 15
EXPERT ADVICE: George Knauf | Senior Franchise Business Advisor | FranChoice
Franchising, the next ten years
Franchising has long been a cornerstone of the American economy, offering unique opportunities for entrepreneurs and established businesses alike.
2033, highlighting key trends, challenges,
As we look ahead to the next ten years, the U.S. franchising landscape is poised to undergo significant changes, driven by industry growth, technological advancements, and shifting market dynamics. This comprehensive analysis explores the potential evolution of franchising in the United States through
a wide range of sectors, from fast food and
16 Franchising MAGAZINE USA
and opportunities.
Understanding the Current Franchise Landscape As of 2023, franchising in the U.S. is a
multi-billion-dollar industry encompassing retail to healthcare and education. The
model has traditionally offered individuals
a way to start their own businesses with the support of established brands and systems. This foundational aspect will continue to be a driving force in the industry’s expansion over the next decade.
Industry Growth and Sector Expansion The franchising industry is expected to experience robust growth in the coming years. The growth we see will be fueled by several factors: 1. Economic Contribution: Franchises are significant contributors to the U.S. economy, providing millions of jobs and generating substantial economic output. The industry’s growth will further cement its role as a key economic driver. 2. Diversification of Sectors: While food and retail franchises have traditionally
dominated, there will be notable growth in other sectors. Particularly promising are areas like healthcare, senior care, education, renewable energy, and technology services, reflecting broader societal and economic trends. 3. Globalization of U.S. Franchises: American franchise brands, known worldwide, will continue to expand their international presence. This globalization will bring new challenges and opportunities, particularly in adapting to different markets and regulatory environments.
The Impact of Technology Technological advancements will significantly influence the franchising sector. 1. Digital Transformation: Franchises will increasingly utilize digital tools for operations, marketing, and customer engagement. From AI-driven analytics for strategic decision-making to digital platforms for training and support, technology will be at the heart of franchise operations. 2. E-commerce Integration: The rise of online shopping and digital services will transform both retail and serviceoriented franchises. Developing robust e-commerce capabilities and integrating these with physical operations will be key to maintaining competitiveness.
Emerging Consumer Trends and Market Segments Changes in consumer behavior and demographics will lead to new market opportunities: 1. Health and Wellness: A growing focus on health, fitness, and wellness will spur the development of related franchises. This trend may encompass everything from fitness centers and wellness retreats to healthy eating and lifestyle brands. 2. Sustainability and Social Responsibility: Gen Z and Millennials want to do business with brands that align with their values. Franchises that adopt sustainable practices, focus on social responsibility, and demonstrate ethical business practices will appeal to this growing segment.
George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. www.MyPerfectFranchise.com
regulatory and legal considerations The regulatory landscape will continue to shape franchising: 1. Franchise Regulations: Changing federal and state laws around franchising, employment, and labor will require businesses to adapt their models and operational practices. 2. Data Privacy and Security: With a greater reliance on digital tools, compliance with data privacy regulations and ensuring cybersecurity will be crucial.
The Human Element in Franchising Despite technological advancements, the human factor remains central: 1. Training and Support: Franchisors will need to invest in comprehensive training and support systems to ensure franchisee success, maintaining brand consistency and quality across locations. 2. Customer Experience: Delivering a unique and personalized customer experience will remain a key differentiator in the franchise industry. Human interaction, complemented by technology, will be vital in building loyalty and brand affinity.
Challenges and Opportunities in the Next Decade The franchising industry will face several challenges, even as it grows: 1. Market Saturation: Certain sectors may experience saturation, making it challenging for new franchises to establish themselves or for existing ones to maintain market share. 2. Economic Fluctuations: Broader economic conditions, such as recessions,
inflation, or shifts in consumer spending, could impact the industry’s growth trajectory. 3. Technological Adaptation: Keeping pace with rapid technological change will be a constant challenge, requiring ongoing investment and learning.
Opportunities for Innovation Even with the challenges, there will be opportunities to be captured: 1. New Business Models: The industry may see the rise of novel franchising models, especially those leveraging technology, sustainability, and changing consumer preferences. 2. Global Expansion: U.S. franchises will have opportunities to expand into new international markets, leveraging the global appeal of American brands. 3. Focus on Diversity and Inclusion: There will be an increased emphasis on diversity in franchise ownership and operations, reflecting the changing demographics of the U.S. population.
Conclusion In conclusion, the franchising landscape in the United States over the next ten years is poised for significant growth and transformation. The industry is likely to see expansion across diverse sectors, an increased reliance on technology, and a greater focus on sustainability and customer experience. While challenges such as market saturation and adapting to economic and technological changes will present hurdles, the opportunities for innovation and expansion are abundant. Franchisors and franchisees who adapt to these evolving trends, maintain a commitment to quality and innovation, and focus on customer satisfaction will be well-placed to succeed in this dynamic environment. Franchising MAGAZINE USA 17
franchisee in action: PIRTEK
From Employee to Zee: Matt Krasowski’s Story and Advice to Prospective PIRTEK Franchisees Taking the leap to own your own business can be scary for many. For PIRTEK USA franchise owner Matt Krasowski, it was as smooth of a transition as you can get. Considering Matt was an employee of PIRTEK prior to beginning his entrepreneurial journey, his employmentturned-ownership evolved from a mere pitstop opportunity into his livelihood. After Matt grew up working in the trades with his dad, finding the structured and accessible entry into the world of hydraulic and industrial hose services was the guiding hand he needed to leap into business ownership. Matt’s success story reflects PIRTEK’s emphasis on innovative approaches, franchisor support, and the crucial balance between ownership and technical skills. His commitment to a 18 Franchising MAGAZINE USA
unified, family-like work environment, marketing strategies, and philanthropic endeavors further exemplifies the holistic opportunities and support system that define the PIRTEK USA franchising experience. As Matt looks ahead with confidence, his journey stands as an inspirational testament to the potential for dedicated and goal-oriented individuals to thrive within the world of franchising, particularly with PIRTEK USA. Before becoming a part of the renowned PIRTEK USA franchise system, Matt’s career began close to home. He joined his local labor union where he honed his skills and learned the value of hard work. As a mechanic at his father’s shop and a heavy equipment operator, Matt’s early career involved a variety of hands-on roles, and his expertise and knowledge grew with every repair he made. Life unexpectedly turned when the
Chicago PIRTEK USA location sought his expertise. What seemed like another pitstop opportunity soon became a passion as Matt discovered the ins and outs of this specialized field with the help of PIRTEK. His enthusiasm and determination grew for the business, the company, and work. That was when he realized he wanted more than just being part of a franchise; he wanted to own a PIRTEK location. The appeal of franchising with PIRTEK lies in its structured and accessible entry into the business world, catering to individuals like Matt, who may have come from a limited business management and entrepreneurship background. PIRTEK prides itself on working with franchisees from all backgrounds, aiding them in all aspects, and having a solid brand identity. PIRTEK has two tiers of franchising: a fully mobile business option allowing franchisees to gradually build clientele
at a lower initial investment cost. At the same time, the other encompasses a retail store location with staff and fully equipped vehicles. With a global presence spanning over 475 locations, Matt confidently took his first step into franchising. The fact that PIRTEK is recession-resistant further solidified Matt’s assurance that his investment in the company would prove worthwhile. Starting a business from the ground up meant facing several challenges, particularly acquiring a customer base. PIRTEK’s emphasis on high customer retention rates supported Matt as he navigated the unfamiliar waters of entrepreneurship. The company provided him with a territory right next to their own, making it easier than ever for him to cultivate relationships with potential customers. The franchising support team at PIRTEK ensured he had the support he needed to overcome the initial obstacles with new business development from day 1. He is now the owner of PIRTEK’s Merrillville, Indiana location and in the ever-changing world of business operations, Matt has found success by adopting innovative approaches that he observed from the PIRTEK Chicago shops, as well as utilizing the continual administrative support that PIRTEK has to offer. He recognizes the importance of combining his role as the owner with his technician skills, enabling him to identify and address problems effectively. Matt has noted that PIRTEK customers appreciate
the personal touch he brought to sales calls, knowing that the owner himself was ensuring their needs were met.
a close relationship and establishing trust
He embarked on the journey with PIRTEK USA alongside his wife, Angharad. Matt emphasized the importance of being on the same page, sharing a common goal, and working together to make their business flourish. Their unified approach sets them apart from working with non-family members.
the brand’s quick responsive service and
Running a business for the first time has not been without its share of struggles, with the unpredictability of the upcoming winter weather as a significant factor. Winter presents a unique challenge, but Matt, Angharad, and the PIRTEK team are currently devising a plan to access their target markets, such as snowplows. Drawing on the marketing support offered by PIRTEK, Matt has learned about accessing these markets, and he takes comfort in the ongoing support he receives from the PIRTEK team, who are committed to assisting franchisees every step of the way. Matt underscores the importance of the tight-knit, family-like work environment he has fostered at PIRTEK. Matt states, “You must be there with the technician or the sales team, be close to them, and have a good working relationship. There are many opportunities for error, so ensuring
is key.” As a dependable hydraulic and industrial hose replacement franchise,
quality products make them stand out from
the rest, and their mobile hose service team is ready 24/7/365 to arrive on-site within a 1-Hour ETA, meaning Matt is ready to
assist with his team at a moment’s notice. He also shared some insights regarding
marketing and business campaigns with PIRTEK. Matt mentioned that sales
calls were a major part of his marketing
strategy, and he is currently in the process of running a campaign offering free
service calls to attract new customers.
Additionally, PIRTEK Merrillville has been involved in charitable initiatives,
such as donating to Tunnel to Towers, an
organization to support New York City first responders and the families of 9/11 victims and sponsoring a local baseball team.
As Matt looks ahead, he firmly believes
in the potential for anyone to succeed as a
PIRTEK franchisee through dedication and goal orientation. This inspiration, fueled by
hard work and a commitment to excellence, is a testament to the opportunities within the franchising world, especially with PIRTEK.
Franchising MAGAZINE USA 19
EXPERT ADVICE: Blake Martin | Owner | FranNet of The Heartland
How AI is Impacting the Franchising Industry Even outside of industries and business sectors that promote technological advancements, we’re beginning to hear more and more about artificial intelligence (AI) and how it will impact our lives. For most consumers, AI and machine learning tools and resources are still widely perceived as something we’ll experience in the future. At the moment, our dual perception seems to be that whatever AI is – or will become - it’s either something we’ll all greatly benefit from, or something with the potential to turn against us in malicious ways. Then, all of the sudden, ChatGPT arrived on the scene. And with it, the average person began to understand, in layman’s terms, how AI can be applied to make our lives easier and more productive. Based on user prompts, ChatGPT can answer questions, find data and statistics, write copy, and 20 Franchising MAGAZINE USA
even hold a conversation. One day, we may look back and recognize that ChatGPT was the first mainstream resource tool that helped the general public gain a practical understanding of how AI works. And, more importantly, how AI can work for them to make their lives easier and more productive. Some might say that’s a watershed moment.
These days, instead of being confined to the world of network computing and IT services, artificial intelligence and the power of machine learning is beginning to infiltrate individual industries and business sectors across the board. And while not the earliest of adopters, the franchising industry has begun to embrace this machine learning technology and
understand how it can benefit both franchisees and franchisors alike. Some industry experts are calling it an inflection point. The time has come for a frank discussion of where we stand with this new technology, so we can all gain a better understanding of how AI is being applied to advance the world of entrepreneurial business ownership.
Blake Martin owns FranNet of The Heartland, a franchise brokerage, sales, and consulting firm that provides coaching and consultation for entrepreneurs and small business owners. He’s a Certified Franchise Executive (CFE) and a graduate of the University of Michigan’s Psychology Program. During his two decades in the franchising industry, Blake has provided practical advice in building franchise systems from the ground up, while helping hundreds of entrepreneurial clients become small business owners. He can be reached at bmartin@frannet.com.
How AI is Being Applied in the Franchising Industry In essence, artificial intelligence and machine learning are technologies that are designed to solve problems. But these technologies are also built to achieve these solutions much quicker and with more accuracy. The core benefit of applying AI in franchising, whether you happen to be a franchisee or franchisor, is essentially the same – to gain a competitive advantage in the marketplace. Here’s a look at how both sides are using the technology of tomorrow to get a leg up today: Franchisors: no doubt you’ve heard brands breathlessly extoll the virtues of “big data.” Franchisors have reams and reams of data about their business model, their ideal ownership candidate, and the metrics that measure their financial performance in comparison to the competition. The latter is one of the most convincing arguments to be made in the entrepreneurial selection process. What AI is doing is helping franchisors unlock the potential that resides in their data and how predictive analytics can be applied to make better and more informed decisions about the brand’s direction and performance. AI is helping franchisors consolidate these data points and provide the network of franchisees in their system with actionable intelligence, tools, and resources – all of which are designed to have a positive impact on individual operations. This includes simple-to-understand benefits such as automating tasks, improving customer service applications, and enhancing the brand awareness and marketability of the very products and services that franchisors offer consumers. Franchisees: the process of searching for a suitable franchise to own can be an overwhelming task. That’s not so
surprising when one considers there are between three and four thousand different franchise business models on the market today. With so much information out there, not to mention the intricate steps involved in the franchise buying process, many entrepreneurial candidates simply have no idea where to start. Now, thanks to the application of AI that’s designed to enhance and improve the search process, things just got a whole lot easier. Now in beta-testing format, after one and a half years of development, there’s a new AI platform that basically functions like a prequalification tool. By asking questions and answering user-directed prompts, any franchise candidate can obtain answers and guidance based on decades and decades of analytical knowledge. And that, in turn, can help them make more informed decisions about their own business ownership preferences. First and foremost, this AI tool can use its predictive analysis feature to determine if you’re cut out for franchise ownership in the first place (hint: not everyone is). If franchising
is a fit, users can then enter their personal details and information to narrow down only the most suitable business models – ones that align with their own strengths, experience, and level of financial tolerance. But the true beauty and functionality of this newly minted AI tool can be found in its simplicity. Every individual user’s session is personal, confidential, and self-directed. In a way, this new AI-based technology tool operates like Match.com, synchronizing individual entrepreneurs with their most ideal franchise opportunities. The common goal that franchisors and franchisees share isn’t difficult to comprehend. Ultimately, they both want to succeed in the marketplace. As a franchise executive who’s worked in the industry for well over two decades, I’m proud to see how AI is being integrated and applied throughout the franchising industry to ensure this common goal will one day soon be that much easier to achieve. Franchising MAGAZINE USA 21
franchisor in depth: Chris Walls | President and CEO | Go Mini’s
Franchisee Satisfaction
Fuels the Rise of Go Mini’s: A Remarkable Trend in Reinvestment
In the world of franchising, where entrepreneurial dreams come to life, success is often defined by more than just profit margins and market share. Success is about fostering a sense of community, providing meaningful support, and empowering franchisees to not only achieve their goals but also to dream bigger. At Go Mini’s, we’ve made it our mission to provide precisely that: a thriving ecosystem that goes beyond just business. It’s about the network, support, and the firm belief that together, we can achieve remarkable things. As the President and CEO of Go Mini’s, I am honored to witness a remarkable trend unfolding within our franchise network - a trend that highlights the power of franchisee satisfaction, camaraderie, and the belief in our brand. One of the cornerstones of Go Mini’s success has always been our commitment to franchisee satisfaction. We believe that when our franchisees succeed, we succeed. It’s not just a mantra; it’s a way of life within our organization. From the very beginning, we have strived to provide comprehensive support to our franchisees, helping them navigate the challenges of the moving and mobile storage industry while ensuring their businesses thrive. Our support system begins with the initial training that equips franchisees with the skills and knowledge needed to operate their businesses successfully. But we don’t stop there. We provide ongoing 22 Franchising MAGAZINE USA
Chris Walls President and CEO of Go Mini’s
operational guidance, marketing support, and access to cutting-edge technology tools that keep our franchisees at the forefront of the industry. This commitment to support doesn’t just make their entrepreneurial journey smoother; it makes them feel like they’re part of something much larger - the Go Mini’s network. Within this network, there exists a strong sense of unity and camaraderie. Franchisees from different territories, backgrounds, and experiences come together to share their stories, insights, and challenges. The knowledge-sharing and mutual support within this closeknit community are nothing short of inspiring. It’s a bond that transcends business relationships, evolving into true friendships. It is within this environment of trust and mutual respect that we’ve witnessed a remarkable trend emerge - our franchisees are reinvesting in Go Mini’s. They are
choosing to expand their territories, reinvent their entrepreneurial dreams, and put their capital back into the brand. This trend is a testament to the power of franchisee satisfaction, our system, and the strength of our franchisee community. But why is this trend so remarkable? It’s not just about the numbers; it’s about the stories behind those investments. It’s about franchisees who, having experienced success with their initial territories, want to share that success with others. They see the value in our brand, the support we provide, and the potential for growth - not just for themselves, but for their fellow franchisees as well. When existing franchisees invest in more territories, they are not just expanding their businesses; they are creating new opportunities for others to join the Go Mini’s family. They are building bridges for blossoming entrepreneurs to embark on their own journeys, with the same level of support and community that has defined our brand for years. It’s a ripple effect that extends far beyond the balance sheets and into the lives of countless individuals who
are realizing their dreams of business ownership. Go Mini’s Mobile Storage continues to set the standard in the mobile storage industry. Our innovative products and services, coupled with our commitment to franchisee success and fostering a tightknit, supportive community, have made us industry leaders. But it’s not just about where we are today; it’s about where we’re headed together. The franchise’s growth through reinvestment is a testament to the remarkable journey of Go Mini’s and its franchisees. It’s a journey driven by passion, dedication, and a shared vision of success. It’s a journey that celebrates the spirit of entrepreneurship and community, reminding us that when we support one another, we can achieve greatness. As we look ahead to the future, we are excited to see this trend continue. We are committed to providing our franchisees with the tools, resources, and support they need to not only succeed but to thrive. Together, we will continue to redefine what it means to be a part of the Go
Mini’s network, where reinvestment is not just about growing businesses; it’s about growing dreams.
your dedication to fostering a supportive
I want to express my deep gratitude to our franchisees who have chosen to reinvest in Go Mini’s. Your belief in our brand and
Mini’s and the mobile storage industry, one
community inspire us every day. Together, we will continue to shape the future of Go
investment at a time. Thank you for being a vital part of our remarkable journey.
Franchising MAGAZINE USA 23
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Get the App cover story: Mayweather Boxing + Fitness
“
The world of fitness and boxing collided when renowned boxing champion Floyd Mayweather joined forces with CEO James Williams to create Mayweather Boxing + Fitness, a franchise that is redefining the fitness industry.
For aspiring entrepreneurs seeking a lucrative venture in the thriving fitness industry, Mayweather Boxing + Fitness presents an unparalleled opportunity.
”
Founded on the principles of Mayweather’s training regimen and unparalleled business success, the company offers an exciting opportunity for entrepreneurs seeking to step into the ring of fitness franchising. With a record-breaking boxing career that needs no introduction, Floyd Mayweather has brought his expertise and winning mentality to the world of fitness franchising. His constant dedication to training and athletics has been translated into the Mayweather Boxing + Fitness concept, ensuring that each franchisee benefits from the same rigor and passion that made Mayweather a legend in the ring.
Mayweather Boxing + Fitness: a KnocKout Franchise opportunity
Since its inception, the brand has experienced exponential growth, capturing the attention of fitness enthusiasts worldwide. The unique blend of traditional boxing workouts, high-intensity interval training (HIIT), and state-of-the-art technology has set Mayweather Boxing + Fitness apart in the fast-growing market. Under the leadership of CEO James Williams, the franchise has expanded its footprint across the globe. Williams’ strategic approach to business development, coupled with Mayweather’s iconic status, has fueled the rapid growth, with new locations opening regularly, including marquee studios in Los Angeles, New York, Chicago and Nashville, as well as expansion into new countries, including Japan, Uzbekistan and the UAE.
creative methods financial and otherwise to keep the Best!
James was previously an advisor to Beyoncé on her entertainment and management company, Parkwood Entertainment, with a focus on developing Beyoncé’s Ivy Park brand. Prior to that, he had an eight-year career at Bain & Company, and was formerly a corporate lawyer at Clifford Chance, at the time the world’s largest law firm and part of the UK’s “Magic Circle” of elite firms. 10 Franchising MagaZinE Usa
“
The partnership between Floyd Mayweather and James Williams is the driving force behind the franchise’s success. And if Floyd has learned anything about Williams and Mayweather are translating his undefeated career in the more than just business partners; ring into a legacy of business success, it’s thatstory having the right people in your corner they’ve become family.coVer
” is key. Mayweather Boxing + Fitness
VOL 11, ISSUE 12, dEcEmbEr 2023
training and more. These are Floyd’s own workout favorites, punctuated by advanced technology and tracking and led by motivating instructors who keep members coming back for more.
delivers on this vital component, tapping mayweather For aspiring entrepreneurs seeking a Boxing + fitness: lucrative venture in the thriving fitness
into the experience of a franchise team The partnership between Floyd with decades of proven success in fitness Mayweather and James Williams is the franchising – supporting their franchisees driving force behind the franchise’s with efficient studio openings, recurring success. Williams and Mayweather are memberships, operations and marketing— more than just business partners; they’ve all of which have led the franchise system become family. As their friendship grew to grow so quickly. closer, they became ever more excited While gym memberships have increased, to start Mayweather Boxing + Fitness and boutique fitness has seen explosive together – with a plan to empower growth as a significant segment of the entrepreneurs to build their own legacies under Floyd’s iconic brand, through the $22+ billion fitness industry, brand announcements quality of his workouts, and through thefrom the recognition and results-driven workouts industry blueprint they could develop as a franchise are more important than ever before—and system. Mayweather’s invaluable insights Mayweather clearly delivers on both of into training methods and marketing special these. With boxing the heartbeat of the feature strategies, combined with Williams’ brand, most are surprised to learn that the business acumen, have created the studios are a mix of boxing as well as nonwinning formula. Their shared vision for boxing workouts, each designed to provide empowering individuals through fitness a full-body experience. This isn’t handand fostering a sense of community to-hand combat, it’s fitness – featuring within each franchise location has been a mix of boxing movements, core work, instrumental in shaping the brand’s rowing, strength training, high intensity identity. interval training, battle ropes, flexibility
Mayweather Boxing + Fitness A KnocKout FrAnchise industry, presents an unparalleled opportunity. “I’ve had 50 wins and zero losses in the ring. I opportunity
whats new!
top trends in franchising
socratic wisdom:
franchisee’s power in self-awareness
wanted to find a way to share my success with the people who have supported me all these years. I decided to start Mayweather Boxing + Fitness so that I could turn fans into franchisees and hand them a win outside the ring” said Mayweather. Franchisees benefit from a strong business model, extensive training programs, comprehensive support infrastructure, and the prestige of aligning with a globally recognized brand backed by an iconic athlete. With prime territories available for expansion and an immersive support system in place, Mayweather Boxing + Fitness offers a simple business model for individuals passionate about fitness and community engagement. Franchising MagaZinE Usa 11
franchising, the next 10 years Franchising MagaZinE Usa 1 The magazine for franchisees • WWW.franchisingmagazineUsa.com
www.franchisingmagazineusa.com
december 2023
cover story
Celeste Jauregui the little gym expert advice:
The Strategic Advantage of Paying Higher Wages in Your Franchise latest news
top trends
in franchsing
expert advice:
The Hottest Trends in Franchising Today:
What’s Working! Franchising MAGAZINE USA 25
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conte nts
top trends in fr anchising Cover Story
Expert Advice
32 Little Gym: Developing and Nurturing Children Led me on my Own Journey.
34 Chris Conner: The Hottest Trends in Franchising Today
What’s New
50 Evan Hackel: The Strategic Advantage of Paying Higher Wages
28 Franchising News Announcements from the Industry
Franchisee in Action
Franchisor in Depth
38 Stretch Zone: Drew Brees Revolutionizing Fitness
42 Dill Dinkers: Launches National Franchising Initiative
Have Your Say
32
44 Mantra Fitness: More Than a Pilates Studio
46 Zoe’s Good Burger: A Decade of Success 48 Teriyaki Madness: Wok and Rolls into Q4
Snapshot 40 Clean Eatz: Packs Healthy Lifestyle System into Single Box 52 Synergy Homecare: Sells 37 Territories Through the 3rd Quarter
42
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44 Franchising MAGAZINE USA 27
to p t r e n d s f r a n c h i s i n g f e at u r e
East Coast Wings + Grill Opens New Location in Clemson; Sights Set on Continued Expansion in Southeast East Coast Wings + Grill (ECW+G), a full-service and familydining restaurant renowned for its variety of buffalo wing sauces and heat indexes, announced the opening of their newest location in Clemson, South Carolina. Located at 405 S. College Ave., Suite 300, the new restaurant signals the brand’s intent of continued growth in the region after opening in Florence, South Carolina, earlier this year. The owner of the Clemson location, Hector Webber, who comes from a multifaceted entrepreneurial background, found his connection to the area when his daughter enrolled at Clemson University. Inspired by the vibrant college town, Webber decided to follow his entrepreneurial spirit and open the family-focused restaurant. “The demand for great food and a welcoming dining experience
is one of the driving factors of my decision to open my own East Coast Wings & Grill at this time,” said Hector Webber, owner of East Coast Wings & Grill in Clemson. “Clemson is not just a college town, it’s a dynamic town full of people who appreciate good food and good times and we know they’ll appreciate the addition of our exciting menu to the area!” “Our newest location in South Carolina is just the tip of the iceberg of our regional development,” said Mark Lyso, SVP Brand Development of East Coast Wings + Grill. “The market is a good fit and the customer demand for East Coast Wing’s & Grill’s expansion in South Carolina and Virginia is at an all-time high. This new opening couldn’t have come at a better time, as we have now opened additional markets for development.”
Wild Eggs Announces New Vice President of Marketing With 25 years of marketing, sales, and advertising experience, Heffernan brings incredible expertise to her new role.
Wild Eggs, a favorite breakfast, brunch, and lunch restaurant chain headquartered in Louisville, Kentucky, announces the appointment of Michelle Heffernan as its Vice President of Marketing. 28 Franchising MAGAZINE USA
Heffernan’s career includes 17 years in the restaurant industry, where she served as the Senior Director of Marketing for Papa John’s International Preferred division. During her time there, she was involved in numerous areas, including marketing, operations, point of purchase planning, local store marketing, and franchise relations. Most recently, she and her team managed database marketing programs that developed new and innovative approaches to targeting and segmenting customers. Before her tenure at Papa John’s, Heffernan helped launch the Maker’s Mark Ambassador program while working for Doe Anderson Advertising. Her agency experience also includes contributing to the growth of national brands like Morton’s The Steakhouse,
Lexmark, Reynolds American, and US Smokeless Tobacco. “I am honored to join the flock at Wild Eggs during a pivotal growth point, and I am excited to lead the brand and marketing strategy,” says Heffernan. “I have a deep-rooted love for the Wild Eggs brand. Their innovative menu offerings and commitment to quality resonate deeply with me. Heffernan is a proud alumnus of the University of Louisville, holding a bachelor’s degree in marketing. “We are excited to welcome Michelle Heffernan to our team,” said Andy Abbajay, CEO of Wild Eggs. “Her extensive experience and impressive track record will undoubtedly be instrumental in shaping the future of Wild Eggs.” To learn more about Wild Eggs, visit www.wildeggs.com.
CAPRIOTTI’S SANDWICH SHOP ANSWERS FANS’ CALL WITH LIMITED-TIME GRAVY AND MASHED POTATOES Capriotti’s Sandwich Shop is one-upping its Thanksgivinginspired The Bobbie® — voted the “Greatest Sandwich in America” — and introducing gravy and mashed potatoes for a limited time only. The Bobbie® is made with slow-roasted turkey topped with cranberry sauce, handmade stuffing and mayo, but fans have been begging for the only natural side – gravy – for years. Today is a day fans can truly be thankful for. For years, Capriotti’s fans have demanded gravy loud and clear, with hundreds of social requests for a hot, savory gravy to perfect The Bobbie®. Recent requests have included: • “The Bobbie is already my favorite and every time I eat it my first thought is ‘This sandwich would be perfect with a side of gravy for dipping.’” – @xporter88 • “GRAVY FOR THE BOBBIE IS ALL THAT IS MISSING” – @pmk5252 • “Need to pour gravy on it” – @mattt3637 The sandwich shop is meeting these not-so-subtle demands with an optional side of gravy for a limited time. House-made gravy at
Capriotti’s is a step above, made alongside the whole turkeys the restaurants roast in house each day. What happens when you make fans’ gravy dreams come true? They also ask for mashed potatoes. Capriotti’s is beating them to the punch by also introducing a side of mashed red potatoes to the feast. Both gravy and mashed potato menu options are available now through Jan. 15, 2024. “This holiday season, we’re thankful for our fans making the overwhelming call to add gravy to our extraordinary menu,” said Ashley Morris, CEO of Capriotti’s.
Caring Senior Service offers Ageless Grace training to staff, caregivers In an effort to help its clients improve healthy brain function, Caring Senior Service, a leading provider of nonmedical in-home services, has partnered with Ageless Grace® to certify local instructors in the innovative brain fitness program. “It is the goal of every Caring Senior Service location to provide the at-home care that seniors need so they can remain
happy and healthy at home,” said Caring Senior Service founder and CEO Jeff Salter.
3,400 educators have been certified to teach the program worldwide.
Ageless Grace was founded in 2011 by Denise Medved, a family caregiver who lost her mother to Alzheimer’s disease. Medved spent years researching the relationship between physical movement and cognitive function. Through testing and refinement, she developed the Ageless Grace program. Now, more than
One of those educators is Caring Senior Service of Waco’s co-owner Rebecca Rauch. Rauch is a board-certified women’s health specialist in physical therapy. She and her husband, Dustin, who is also a physical therapist, opened their location after caring for Dustin Rauch’s aging mother who had amyotrophic lateral sclerosis (ALS). Rebecca Rauch recently completed the Ageless Grace training program and is now certified to teach it. “Because of our background in physical therapy, we wanted to offer the seniors in the Waco area an exercise program that focuses on the healthy longevity of the body and the brain,” she said. “The Ageless Grace program supports clinical evidence that physical movement improves cognitive ability. It’s a revolutionary program that helps open a body’s neurons through physical movement and mental stimulation.” Franchising MAGAZINE USA 29
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BIGGBY® COFFEE Pursues 500 Open Units by End of 2024
Layne’s Chicken Fingers Acquires 3 Flagship Locations in College Station, Texas Upon the retirement of the original owner, the Layne’s corporate team took ownership of the three original restaurants.
The high-energy coffeehouse franchise has seen monumental growth this year and is on track to meet or exceed the 500-unit mark by the end of next year. With over 360 open coffeehouses and another 140 in some stage of development, BIGGBY® COFFEE, the high-energy coffeehouse franchise that supports its owners and communities in building lives they love, is in a great position to meet its “BIGG” goal of 500 units opened by the end of 2024. In the first half of 2023, BIGGBY® signed 43 new franchise agreements and opened 31 new locations, driving expansion in key emerging markets including Illinois, Idaho, Tennessee, Georgia, North Carolina and Virginia. As it continues along an impressive growth trajectory, BIGGBY® is leveraging real estate flexibility and robust franchise support to create an investment opportunity that is catered to each local owner and the needs of their individual communities. In addition to the traditional coffeehouse build-out, BIGGBY® COFFEE has prototypes that fit end-cap locations with drive-thrus, modular drive-thru-only models, BCubed models and even kiosks. With the pipeline ready to reach the 500-unit mark by the end of next year, the achievement is just a milestone in BIGGBY® COFFEE’s journey to the 1,000-unit mark at the end of 2028, driven largely by its strong franchisee support, focus on company culture, and evergrowing consumer demand. 30 Franchising MAGAZINE USA
With the retirement of Mike Garratt, the original owner of Layne’s Chicken Fingers, the first three restaurants of the Texas-born and breaded chicken finger franchise have been acquired by the corporate team. Garratt will remain a part-owner in the company and continues to serve on the board, offering his expertise as the franchise pushes ongoing growth. Because Garratt had a licensing deal, there was a 50-mile protected radius surrounding the original location, and he was not required to follow changing brand guidelines, including new visual branding, updated menu offerings and operational changes. Rather, he maintained the nostalgic Layne’s feel in all three restaurants. Now, with the corporate team taking over the three restaurants and freeing up the opportunity to develop new locations within the 50mile radius, the brand is only becoming even more connected and cohesive across Texas. The very first Layne’s restaurant will be maintained as a sort of time capsule while the other two are updated with new branding and menu items, ensuring the brand presents a united front while keeping all franchisees on a level playing field to protect the overarching strength of the brand and future of each individual location. The acquisition is just one milestone in the brand’s larger growth trajectory. With 12 open restaurants and another 15 on deck for next year, the Soon to be Famous™ chicken franchise is looking at a 100% year-over-year growth rate as it expands across Texas, Virginia and Wisconsin.
Voodoo Brewing Co.: From Small-Town Brewery to Fast Growing Franchise In just over 10 years, Voodoo Brewing Co. has grown from a local brewery to an internationally acclaimed one and is the fastest-growing brewpub franchise on the planet. After opening their first taproom in Erie, Pennsylvania to a line wrapped around the block, Matteo and Curt Rachocki knew they were doing something right with Voodoo Brewing Co. They began considering how they might expand the product and experience to even more people nationwide. And what better way to expand a community-focused company than with local, communitybased owners? So, they launched franchising. However, the pandemic soon hit, and corporate locations were forced to close. During a time that was notoriously difficult for food and beverage concepts of all types, the Voodoo Brewing Team knew they would need to take serious action to survive. I had known the Voodoo Brewing Co. team through their partnership with my company, Raintree, but I decided to get more involved. I knew the system could grow to be a successful franchise with the right support, and wanted to go all in. I invested in a brewpub concept in the height of a pandemic that had forced many restaurants to close or even fail, specifically because I knew that the Voodoo experience was one people were longing for as a direct result of pandemic-related isolation. After this, development took off.
Two years later, we continue to brew some of the best craft beer out there, and we’ve also branched out into craft cocktails and seltzers. With 17 thriving brewpubs in multiple key markets, another 23 projected to open before the end of the year and even more in some stage of development, we’ve grown to be the fastest-growing brewpub franchise on the planet and don’t plan on stopping any time soon. Brent Dowling is the Chairman of the Board of Voodoo Franchise Group
VELVET TACO OPENS FIRST CASINO RESTAURANT flavors. The restaurant’s partnership with Choctaw Casino & Resort inside the District Food Hall in Durant, OK, stands as the brand’s first casino restaurant opening with more non-traditional openings on the horizon. Velvet Taco’s continued national expansion includes future locations planned for airports, casinos, food halls and more.
Velvet Taco announced the opening of the brand’s first casino restaurant location inside Choctaw Casino in Durant, OK, on September 26, 2023. This new location is one of several planned non-traditional openings for Velvet Taco, as the leadership team continues to prepare for expansive growth. Velvet Taco first brought its diverse, globally-inspired menu to the city of Dallas, Texas in 2011 and has since continued to break barriers with its immense growth and infamous international
Following the recent appointment of three new executives to its leadership team, including Jeffery Brush as Vice President, Controller, Brooke Perry as Vice President of Marketing, and William Davenport as Chief Financial Officer, the brand is poised for continued growth. With Velvet Taco’s 43 restaurants in 7 states, including its recent successful introduction to the Florida market, the expanded leadership team has exciting plans for 2024 and beyond. “There couldn’t be a better location to introduce our first casino restaurant and we are honored to partner with Choctaw Nation of Oklahoma to introduce the Velvet Taco brand to their community and visitors,” says Velvet Taco CEO and Taco Maker Clay Dover, “This opens the door to many more openings, allowing us to bring our internationally-inspired tacos to guests across the US in a nontraditional setting.” Franchising MAGAZINE USA 31
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cover story: Women in Franchising – Celeste Jauregui | Little Gym
developing and nurturing children led me on my own journey to becoming a multi-unit franchisee It was 2016 and I was a biology major at University of California Santa Cruz, contemplating if I would pursue medical school one day. I was also coaching the cheer team at the local high school part-time. Like any young adult, I was on a journey to discover my passions. Coaching, it turns out, was a job that truly lit me up. Witnessing the transformative impact I had on those girls, helping them embrace confidence in everything they did, brought me immeasurable joy. It must have been contagious because it caught the attention of the local franchise owner of The Little Gym Morgan Hill in California, who offered me a job to work at her gym as a part-time dance instructor – an offer I couldn’t resist. My coaching skills effortlessly translated into the world of teaching little kids, guiding them in both their physical and emotional growth. Little did I realize this would spark my love for developing and nurturing children on their journey to becoming their best selves. The close-knit community of supportive parents and families was something else I didn’t expect to come along with the role. I worked at The Little Gym Morgan Hill as I continued to pursue my undergraduate degree, advancing to become regional director where I managed staff and developed the gym’s enriching curriculum. The idea of owning my own The Little Gym didn’t come into fruition until my fiancé and I moved to Hollister, CA, and realized the need for one in the community. What I thought was once a closed door into entrepreneurship suddenly opened up due to The Little Gym. The franchise model allowed me to continue with my passion of shaping the next generation of children, but also provided the pathway to run a business that was both fulfilling and financially rewarding.
I never in a million years pictured myself as a multi-unit franchise owner by the age of 25. You would think that as someone whose parents and grandparents owned their own businesses that the entrepreneurial spirit was in my blood. Growing up, I saw firsthand what it takes to run one; the long hours and hard work that were put in each day. There were moments
when the line between business and family blurred, making me
second-guess if this hustle was meant for me as I carved my own future.
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While the idea of the gym in Hollister was taking shape, another unexpected opportunity presented itself. A franchise owner of two gyms was selling one in nearby Steven’s Creek, CA. Conversations within the franchise system led the owner to ask me about acquiring this existing gym – something that was nowhere in my plans as I was working tirelessly to get my first gym up and running. After extensive research and gathering guidance from within The Little Gym franchise family, I bought the Steven’s Creek gym and officially took over as owner in Sept. 2022. Throughout this decision-making process, I also delved into the support offered by Unleashed Brands, the youth enrichment franchise platform company that owns The Little Gym. Their franchise model provides support and resources that make the prospect of running two gyms in the future feasible and financially viable. Within just
It takes years of deliberating “ what type of business you can put on the ground and also match the passion of the impact you want for that business.
”
the first year of running the Steven’s Creek location, we saw record growth, doubling the number of families served than previous years. This monumental growth served as a personal confidence boost, affirming that I have what it takes to flourish as a business owner under The Little Gym and Unleashed Brands platform. My path as a franchise owner has certainly been unexpected and full of twist and turns. Despite growing up in a family of entrepreneurs and initially steering away from that path, I found myself not only embracing, but excelling in the role—now a franchise owner of not one, but two gyms, all by the age of 25. I credit a big portion of my success as an owner due to the guidance of existing franchisees within The Little Gym system. Their accomplishments managing their own gyms for years has been a guiding light into how I run my Steven’s Creek location. Having a builtin support network with them and other owners has been one of the gems of the franchise model since we are able lean on each other, constantly exchanging ideas and advice. As I ready the Hollister location for opening, I’m learning every day what it
means to be a successful franchise owner. My advice to those wishing to seek a similar career path would be to do the thorough research to decide if franchising is right for you. Connect with fellow owners, build a network of individuals you can rely on for guidance and most importantly, trust in yourself and the journey. There clearly was no straight path in my journey to becoming a multi-unit franchise owner.
Welcome any unexpected turns and trust your skillset to make informed decisions. I know if it wasn’t for embracing the unexpected detours along the road, I may not be where I am today with my two gyms. It’s because of everything that I’ve learned thus far in my journey that I know both gyms will flourish under my leadership and direction and continue to be cherished resources for the families in the community. Franchising MAGAZINE USA 33
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EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems
The Hottest Trends in Franchising Today: What’s Working! Franchising has been a dynamic and effective business model for many years, offering entrepreneurs the opportunity to own and operate their businesses with the support of established brands.
Technology-Driven Franchising
In today’s fast-changing business landscape, several trends are shaping the world of franchising. Understanding these trends can be instrumental in making informed decisions for both franchisors and franchisees. In this comprehensive guide, we will explore the hottest trends in franchising today, providing valuable insights for those looking to enter the world of franchising or expand their existing operations.
Here’s a unique tech driven model we like a great deal – Jelly on My Belly:
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In an era defined by rapid technological advancements, technology-driven franchising is at the forefront of industry trends. These technological innovations are reshaping various aspects of the franchise model.
https://jellyonmybellyfranchising.com/
Online Ordering and Delivery Services The rise of online ordering and delivery services has transformed the restaurant and foodservice sector within the franchising industry. With the increasing demand for convenient and contactless dining
Data Analytics and Business Intelligence Franchise businesses are increasingly using data analytics and business intelligence tools to gain valuable insights into customer behavior, operational performance, and market trends. This data-driven approach allows for more informed decision-making and targeted marketing efforts.
Health and Wellness Franchises The health and wellness sector has witnessed substantial growth in franchising. This trend is driven by consumers’ increasing awareness of health-related issues, an aging population, and a desire for improved quality of life. options, many franchises have integrated online ordering and delivery platforms into their operations. This trend has not only increased sales but has also provided opportunities for delivery-only franchise models, also known as “ghost kitchens.”
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. Visit www.fmsfranchise.com for more information
segment, here is a great brand in the Smart Fit Franchise: https://smartfitfranchise.com/
We like the Health & Glow Med Spa Franchise model in this segment: https://myhealthandglow.com/franchise/
This is a strong meal prep franchise model focusing on food delivery and off-premise consumption – Empower Meal Prep Franchise: https://empowermealprepfranchise.com/
Mobile Apps and Loyalty Programs Many franchisors are developing mobile apps to enhance customer engagement and loyalty. These apps offer features such as mobile ordering, loyalty rewards, and personalized marketing campaigns. By leveraging the data collected through these apps, franchisors can provide a more personalized and convenient experience for customers.
Healthcare Services
Artificial Intelligence (AI) and Automation
Fitness and Wellness Centers
AI and automation technologies are being utilized to streamline operations, reduce costs, and enhance customer service. Chatbots and virtual assistants are becoming common tools for addressing customer inquiries, while automation is being implemented in back-of-house operations to improve efficiency.
experienced significant expansion, catering
Fitness and wellness franchises have
to individuals seeking personalized health
and fitness solutions. These franchises often offer a range of services, including gym
memberships, personal training, nutrition
counseling, and holistic wellness programs. We love the EMS Fitness Franchise
Healthcare-related franchises, such as home healthcare services, senior care, and medical clinics, are gaining traction. As the aging population increases, the demand for these services grows, making healthcare franchises an attractive investment opportunity.
Mental Health and Stress Management The growing awareness of mental health and the importance of stress management has led to the emergence of franchises dedicated to mental wellness. These businesses offer counseling, therapy, Franchising MAGAZINE USA 35
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EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems
mindfulness programs, and stress reduction services.
Eco-Friendly and Sustainable Franchises Sustainability is a global concern, and franchises are responding by adopting eco-friendly practices and offering green alternatives to consumers. This trend is not only driven by environmental responsibility but also by the increasing demand from environmentally conscious consumers.
Renewable Energy and Clean Tech Franchises specializing in renewable energy solutions, such as solar panel installation and clean energy consulting, are expanding. These businesses provide eco-friendly alternatives while contributing to reducing carbon footprints.
Eco-Friendly Cleaning Services Green cleaning franchises are growing in popularity. They use environmentally safe cleaning products and methods, appealing to customers seeking non-toxic and sustainable cleaning solutions for homes and businesses.
Sustainable Food and Agriculture Sustainability in food production and agriculture is a major trend. Farm-totable restaurants, organic food stores, and sustainable farming practices are becoming common among franchised businesses.
Home-Based and Remote Franchises The shift towards remote work and entrepreneurship has led to the rise
of home-based and online franchises. These franchises offer flexibility and the opportunity to operate businesses from the comfort of one’s home. A great franchise system in this category is the PoolBlu Pool Maintenance franchise model: https://franchisepoolblu.com/
E-Learning and Online Education The education sector has seen the emergence of e-learning and online tutoring franchises. These businesses offer virtual educational services to students of all ages, capitalizing on the demand for online learning.
Craft beverages, including craft beer, artisanal cocktails, and specialty coffee, are experiencing a renaissance. Franchises in this category are offering unique and high-quality beverage options. We like the Ramblin Joe’s Coffee Franchise in this segment: https://ramblinjoescoffee.com/
Digital Marketing and SEO Digital marketing and search engine optimization (SEO) services are in high demand as businesses seek to establish and expand their online presence. Franchises offering these services provide expertise to clients in various industries.
Remote Work Solutions Franchises supporting remote work, such as co-working spaces, virtual office services, and technology solutions for telecommuters, have become increasingly relevant. These businesses cater to the needs of remote workers and entrepreneurs.
Food and Beverage Innovation The food and beverage industry is always evolving, and franchises in this sector are embracing new trends and consumer preferences.
Fast Casual and Healthy Dining Fast-casual dining franchises have gained popularity, offering a balance between convenience and health-conscious options. Many of these franchises prioritize fresh, high-quality ingredients and customizable menu choices.
Ethnic and International Cuisine Consumers’ culinary tastes have become more diverse, leading to a surge in ethnic and international food franchises. These businesses bring flavors from around the world to local markets. 36 Franchising MAGAZINE USA
Craft Beverages and Specialty Coffee
Home Improvement and Renovation The home improvement and renovation sector has seen steady growth, driven by homeowners’ desire to enhance their living spaces and increase property values.
Interior Design and Decor Franchises specializing in interior design, home decor, and furniture have gained popularity. These businesses offer expertise in creating aesthetically pleasing and functional living spaces.
Renovation and Restoration Services Home renovation and restoration franchises provide a wide range of services, from kitchen and bathroom remodeling to disaster recovery and property restoration.
Sustainable Home Improvement Eco-friendly home improvement franchises offer green solutions for homeowners looking to make sustainable upgrades, such
as energy-efficient windows, insulation, and roofing.
Niche and Specialized Franchises Niche and specialized franchises are focusing on unique markets and catering to specific customer needs. These franchises often target underserved segments with customized offerings.
Pet Services and Pet Care Franchises in the pet care industry, including pet grooming, training, and boarding services, are thriving as pet owners prioritize the well-being of their furry family members.
Children’s Enrichment Programs Education and enrichment franchises for children are in high demand. These businesses offer specialized programs, including STEM education, arts and crafts, and language learning. We love the Funtastik Labs Franchise system in this category: https://funtastiklabs.com/franchise
Master Franchising and International Expansion Master franchising is a trend that involves granting an individual or entity the rights to develop and sub-franchise a brand in a specific territory or region. This approach facilitates international expansion and rapid growth for franchisors.
International Master Franchising Franchisors are increasingly exploring international markets through master franchising agreements. This approach allows them to leverage local expertise and navigate regulatory and cultural nuances in foreign countries.
Multi-Brand Franchising Master franchisees are expanding their portfolios by managing multiple brands within a specific territory. This strategy allows for diversification and risk mitigation.
Emerging Markets The franchise industry is eyeing emerging markets in Asia, Africa, and South America for growth opportunities. These regions offer untapped potential for franchises looking to expand globally.
Social Responsibility and Community Engagement Franchises are recognizing the importance of social responsibility and community engagement. This trend involves giving back to communities, supporting charitable causes, and adopting sustainable practices.
Corporate Social Responsibility (CSR) Seniors and Aging-in-Place Services Franchises providing services to seniors, such as in-home care, transportation, and companionship, have seen substantial growth as the aging population continues to expand. Big fan of the Daughter For Hire Franchise System in this category: https://daughter-for-hire.com/
Many franchisors are incorporating CSR initiatives into their business models. These efforts can include supporting local charities, environmental sustainability, and ethical sourcing.
Local Engagement Franchisees are encouraged to engage with their local communities through activities such as sponsoring local events, participating in volunteer work, and contributing to local economic development.
Green Practices Environmental sustainability is a priority for many franchises. This includes energyefficient operations, waste reduction, and adopting eco-friendly practices.
Multi-Unit and Area Development The multi-unit and area development model allows franchisees to own and operate multiple units within a specified territory. This approach provides economies of scale and increased revenue potential.
Multi-Unit Franchising Multi-unit franchisees operate multiple units of the same brand within a defined geographic area. This approach offers efficiencies in operations and management.
Area Development Agreements Area development agreements grant franchisees the right to open a specified number of units within a designated territory. This model encourages territorial growth and development. The world of franchising is evolving in response to changing consumer preferences, technological advancements, and global trends. These hottest trends in franchising today reflect the industry’s adaptability and innovation. Aspiring franchisees and franchisors should stay informed about these trends to make informed decisions and position themselves for success in a dynamic and competitive marketplace. Whether it’s through embracing technology, focusing on sustainability, or catering to niche markets, the world of franchising continues to offer exciting opportunities for growth and innovation. For more information on how to find the right Franchise Model, visit Franchise Conduit: www.FranchiseConduit.com For information on Veteran Owned Franchises, visit American Veteran Franchises: www.AmericanVeteranFranchises.com For information on Canadian franchise Franchising MAGAZINE USA 37
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franchisee in action: Stretch Zone
Drew Brees
Revolutionizing Fitness with Stretch Zone
A Game-Changing Partnership Drew Brees, the former quarterback of the New Orleans Saints and a legendary figure in the world of American football, made a remarkable move beyond the field into an extraordinary partnership. In January 2021, Brees joined forces with Stretch Zone, the nation’s premier practitioner-assisted stretching brand, as a franchise partner and brand ambassador. Locking in his commitment to expanding the presence of Stretch Zone in the Midwest, Louisiana, and Southern California, the partnership signifies a significant impact on the rapidly-growing company and the fitness industry at large. Drew Brees brings a wealth of experience and a deep commitment to the table in his partnership with Stretch Zone. His dedication goes far beyond business interests, reflecting an unwavering passion for health and fitness. With a renowned 20-year NFL career, Brees stands as a testament to the importance of maintaining one’s health and well-being. His extensive experience as a franchise owner in various industries, particularly within the health and fitness and restaurant sectors, underscores the substantial value that he offers to Stretch Zone’s members and investors. Brees extends his reach beyond Stretch Zone, serving as a franchisee and equity partner in various ventures, including Jimmy John’s, Walk-On’s Sports Bistreaux, Title Boxing Club, and more.
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Practitioner-Assisted Stretching: A Key to Brees’s Success His journey with practitioner-assisted stretching began in the latter parts of his career. Initially becoming involved with the brand as a client, he incorporated this method into his training and recovery regime for many years to maximize fitness gains and prevent injury. His introduction to Stretch Zone mirrored the experience of many other franchisees and consumers, with the brand recommending that people try their services by offering the first stretch for free; Brees’s first encounter with Stretch Zone left a deep impression. He was particularly impressed by the brand’s rapid expansion, especially with the opening of its 112th location at the time, leading to his decision not only to remain a loyal client, but furthering his involvement by becoming a franchise owner in 2021. “Having embraced stretching as a vital part of my fitness regimen, Stretch Zone’s method proved to be the missing piece in my journey. It took my understanding of the benefits to a whole new level,” said Brees. “Stretch Zone showcased the transformative potential of their patented system. What truly captivated me was its universal applicability, tailored to meet the diverse needs of a variety of individuals.” He credits practitioner-assisted stretching with improving his recovery time, enhancing his strength, flexibility, and power and commends the leadership team for their unwavering commitment to growth and their mission of making practitioner-assisted stretching accessible to everyone. “Stretch Zone improves lives through its intentional methods and authentic approach,” said Brees. “It is a company driven by passion and purpose, committed to helping people feel better one stretch at a time, and that’s what made me certain that I wanted to introduce their services to communities across the nation.”
Former Teammates Joining Forces Drew Brees’s partnership with Stretch Zone is not a solitary venture. He is joined by former Purdue University teammates, Ben Smith and Jason Loerzel. The fierce trio, known for their winning decisions since their football years, have now come together to introduce practitioner-assisted stretching to communities nationwide. Their friendship laid the foundation for this business collaboration, taking them from teammates in the end zone to thriving as business partners with Stretch Zone.
A Long-Term Commitment Drew Brees’s dedication to Stretch Zone extends well beyond a short-term affiliation. Recently, the brand announced that he has re-committed to Stretch Zone as its ambassador through 2028. “Drew Brees is not just a spokesperson; he’s a true believer in the Stretch Zone method and a visionary partner in our mission to revolutionize how people approach flexibility and overall wellness,” said Tony Zaccario, President and CEO of Stretch Zone. “His commitment, both as our ambassador and as a dedicated multi-unit franchisee, is a testament to our shared vision to bring wellness to communities. With Drew’s support and leadership, we are ready to expand our reach, bringing the benefits of Stretch Zone to even more communities and transforming lives along the way.” Drew is committed to introducing the brand to new communities in addition to the 10 locations he currently has open across New Orleans, Metairie, Mandeville, Bocage and Baton Rouge in Louisiana, where he spent a majority of his career playing for the Saints, as well as Carmel, Fishers, and Zionsville in Indiana. He plans to open another 10 studios in the future. Franchising MAGAZINE USA 39
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snapshot: Clean Eatz
Clean Eatz Packs Healthy Lifestyle System into Single Box New 30-Day Reboot Kit Built to Kickstart Diet and Total Wellness Clean Eatz, America’s leading health food restaurant and meal kit delivery franchise, has debuted the brand’s newest product, the Reboot Box, in response to a significant spike in customers seeking a simple, streamlined solution capable of recalibrating their nutritional lifestyle. The Clean Eatz product development team spent the better part of two years defining the keys to some of their customers’ greatest dietary successes. Tapping into results from the brand’s annual WeChangeLivez Challenge (WCL), in which participants track their wellness efforts for the chance to win prizes, the Clean Eatz team noticed a few similarities. “Every person who moved the needle over the last 5 years of WCL – and there have been a ton – had two things in common: They stuck to a defined, easy meal routine, and they committed to regular physical activity,” said Evonne Varady, Clean Eatz founder and Co-owner. “This combo was their lightning in a bottle, and we wanted to capture it in a single kit that men and women could use to replicate those results.” After dialing in the right nutritional plan for a one-month supercharge, Clean Eatz worked with experts in the physical fitness space to map out other practices for an improved lifestyle shift.
Each Clean Eatz Reboot Kit comes complete with the below items: • Voucher for 30 days’ worth of Clean Eatz meals (15 meals a week for 4 weeks) • 1 month’s supply of Clean Eatz Dessert Barz for snacks 40 Franchising MAGAZINE USA
• 1 weekly Clean Crust Pizza (Throughout the Reboot month) • 1 bottle of Shakez – Clean Eatz Protein Powder • 1 bottle of SuperFoodz – Clean Eatz Supplement Powder • The Official Reboot Lifestyle System Guide • Reboot workout swag “We knew the plans and nutritional tools in the Reboot Kit had to be sustainable for our fans to stay committed for 30 days,” Varady said. “No one has time for unrealistic diet fads. As long as it made sense, we included it as part of this lifestyle system.” The Reboot Box retails for $499. It is available at all participating Clean Eatz café locations.
About CLEAN EATZ: Clean Eatz, which launched in 2011 and started franchising in 2015, was cofounded by husband-and-wife duo Don and Evonne Varady, as a means of helping individuals and families change their lives by providing them with better nutrition options, a steady dose of health and wellness education, and a diverse support community that’s committed to helping each other in becoming their best selves. By supplying such healthy alternatives, the Clean Eatz brand has continued to win over communities with their dine-in, grab-n-go, catering, marketplace, and weekly online meal plan selections. With 94 locations operational and 87 in development, the franchise will likely be coming to an address near you soon.
For more information on Clean Eatz and its franchising opportunities, please visit https://cleaneatz.com/franchise.
GLOBAL
expansion
G L O B A L E x pA N S I O N
Our GLOBAL CONNECTIONS are trusted operators in their markets and will enable a smooth entry into NEW TERRITORIES.
We can help to put your franchise
system in an operational position to attract successful franchisees.
We are members of the IFA and other respected organisations. The transition process can be
daunting, but we know the trusted
business and legal players who can take you through the first minefield. Constant changes within the codes of conduct can create a massive challenge to franchise systems
wanting to move outside of their established markets.
With direct experience of the North American, UK and Australian/ New Zealand Franchise markets we have been in the business
of selling franchise systems direct to franchisees for over 35 years.
For an initial discussion, please contact
globalpublishers@icloud.com Franchising MAGAZINE USA 41
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franchisor in depth: Dill Dinkers
Dill Dinkers Launches National Franchising Initiative with 65 Locations Under Development
Leading Provider of Dedicated Indoor Pickleball Satisfies Demand for Sport Coast to Coast; Drives Aggressive Growth Strategy with Regional Developer Model
Born on the East Coast, Dill Dinkers Pickleball has quickly risen to prominence in the indoor pickleball industry with continuous praise for its fun, welcoming and pickleball player friendly environment. As a sport and recreation industry trailblazer, Dill Dinkers has captured the hearts of pickleball players from across the country, regardless of skill level, through its vision to spread the joy of pickleball to all. Today, Dill Dinkers proudly announces the official launch of its groundbreaking franchise expansion initiative. With no hesitation, the brand hit the ground running, signing five regional developers for 65 locations in San Antonio, Charlotte, Washington D.C., South Carolina, and Connecticut with over a hundred qualified applicants in the pipeline from across the country including in Canada and Mexico. The exciting development underscores a top-tier leadership team, focus on speed to market, and the undeniable demand for
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early entry into a premier indoor pickleball franchise concept. “The demand for indoor pickleball facilities is driving demand for a world-class business model like Dill Dinkers”, say Chief Development Officer Dr. Ben Litalien, “a concept developed by avid pickleball players for the burgeoning cadre of pickleball players across the country.” As the fastest-growing sport in the country for three years running, Dill Dinkers is at the forefront of the pickleball phenomenon with its dedicated indoor facilities that allow players to enjoy year-round play. Since opening the first location in November of 2022 in Columbia, Maryland, the company has opened three more corporate locations in less than a year with another set to open in Manassas, Virginia in early 2024. The brand expects to have its first franchised location open in early 2024 in San Antonio, Texas, and expects to open 30 locations in 2024. Dill Dinkers Pickleball Clubs will
About Dill Dinkers Pickleball: Dill Dinkers Pickleball is the leading provider of dedicated indoor pickleball facilities in the country. The Dill Dinkers brand is known for its fun, friendly, and welcoming environment where players of all ages and skill levels can play, socialize, and improve their skills. Each facility offers dedicated indoor courts separated with fences, top-tier court surfaces, event space, a ball machine, and a state-ofthe-art reservation system powered by Court Reserve. Dill Dinkers offers court reservations for members and visitors, as well as clinics, private and semi-private lessons, leagues, business advertising, and court rental for private events.
operate in 15,000 square feet or more of indoor space, to provide space for at least six courts to 12 courts. The primary focus is on ensuring the functionality of the facilities by administering safety during play to achieve a seamless player experience. To accomplish this, each facility will have a dedicated Director of Pickleball responsible for providing training, instruction, and organizing tournaments, leagues, and special events. “We started Dill Dinkers because of our unwavering passion for the sport and the community it has provided us,” said Richards, alongside his wife Denise, CoFounder, and COO. “It was crucial for us to ensure both owner-operators and investors could succeed, and we’ve developed an innovative approach to achieve this by offering a variety of growth paths. We are thrilled to officially launch our franchise program with the vision to spread the joy of pickleball across the country.” Besides the individual Dill Dinkers Pickleball Club franchise offer, the company offers territories for development featuring nine revenue streams, a robust operating system, a proprietary reporting
and management platform that is mobileenabled, an intensive training system, and a turnkey marketing program for grand opening and membership development. Delivering a high-quality, professional experience, the brand boasts its national partnership with JOOLA, a leading manufacturer of paddle sports, equipping each facility with top-notch nets, paddles, and other high-quality products. Owneroperators can also take advantage of the brand’s partnership with Strategic Factory, an industry-leading single-point provider for all marketing and branding needs, ensuring uniformity and consistency across all of its facilities. “The world has gone crazy for pickleball, and the demand for an indoor experience is overwhelming,” said Dr. Litalien. “Dill Dinkers has perfected its model to deliver an unbeatable environment—it’s climatecontrolled, structured play at an affordable price. Being able to extend the success of the Dill Dinkers brand into a world-class franchise offering is a great opportunity. So many franchise concepts that come to market are simply ‘cookie cutter’ replicas of other franchises. It was essential to
develop a franchise strategy befitting the great concept Will and Denise created.
The response by our initial five regional
developers is truly humbling, and we look forward to supporting their growth.”
For more information about Dill Dinkers, visit www.dilldinkers.com. Connect on the brand’s social pages by visiting https://www.linkedin.com/ company/dill-dinkers and/or https:// www.facebook.com/dilldinkers/.
About Dill Dinkers Franchising: While the company offers single-club franchises, the focus of its expansion efforts is with Regional Developers who acquire a territory of 1M or more in population, open a flagship location within that territory, then develop it the territory with additional units they own or with independent franchisees. Regional Developers are compensated for attracting franchisees and providing support locally to all Dill Dinker locations within their territory. For more information about Dill Dinkers franchise program, visit: www.dilldinkers.com/franchising.
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have your say: Mantra Fitness
At the heart of Mantra Fitness lies a core philosophy that transcends typical workout routines: the enhancement of both mind and body. This philosophy is not merely a tagline; it is deeply embedded into every aspect of Mantra’s approach to fitness and well-being. The studio isn’t merely about physical strength or flexibility; it is a space for everyone to rediscover self-care and embrace the powerful, stress-relieving benefits of Pilates.
Mantra Fitness:
More Than a Pilates Studio, a Sanctuary for Mind, Body, and Soul
In the bustling landscape of fitness studios and boutique gyms, Mantra Fitness stands out not only as a premium Pilates studio, but as a holistic sanctuary for mind, body, and soul. With four thriving locations and an exciting new chapter unfolding through franchising opportunities, Mantra Fitness is quickly becoming a beacon for those seeking a truly transformative fitness journey.
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The Machine: Revolutionizing Pilates At the heart of Mantra Fitness is its innovative Pilates machine, which redefines workout intensity and effectiveness. This is not your average Pilates equipment; it’s an intricate system of springs and pulleys meticulously crafted to target both upper and lower body. The machine’s brilliance lies in its adjustable resistance, allowing individuals to tailor their workouts to their unique needs and goals. This bespoke approach to fitness ensures that every session at Mantra Fitness is as effective as it is exhilarating.
The Science: Melding Exercise with Innovation What truly sets Mantra Fitness apart from other Pilates studios is the science behind the method. The innovative machines utilize adjustable, spring-loaded resistance, creating a customizable workout experience for all. This resistance is engaged through slow, deliberate moments, a technique that activates slow-twitch muscle fibers. This activation is crucial, as it increases both the stamina and oxygen capacity of your muscles. The result? A body that isn’t just stronger, but also more efficient, capable of burning energy over extended periods of time. This scientific approach to Pilates makes Mantra Fitness not just a workout but a transformative experience for the body and mind.
At the heart of Mantra Fitness lies a core “ philosophy that transcends typical workout routines: the enhancement of both mind and body. This philosophy is not merely a tagline; it is deeply embedded into every aspect of Mantra’s approach to fitness and well-being.
”
The Community: A Haven of Support and Expertise Joining Mantra Fitness means becoming part of a most vibrant, supportive community of like-minded individuals seeking to improve body and mind. The atmosphere at every studio is positively charged, filled with the upbeat and inspiring energy of both staff and fellow clients. This sense of community is further enhanced by the exceptional quality of instruction. At Mantra, instructors are more than jus trainers; they are experts in their field, bringing a depth of knowledge and passion for Pilates that is palpable in every session. Clients receive hands-on instruction, ensuring that each movement is performed with both precision and care. This personalized approach fosters a sense of belonging and motivation that is integral to Mantra Fitness.
Why Choose Pilates at Mantra Fitness? Pilates at Mantra Fitness is not just a physical workout; it is a journey towards a healthier, more balanced life. The benefits of Pilates are diverse, ranging from improved flexibility and muscle strength to enhanced mental well-being. By focusing on controlled, precise motions and breathing, Pilates at Mantra Fitness offers
What truly sets Mantra Fitness apart from other “Pilates studios is the science behind the method. The innovative machines utilize adjustable, springloaded resistance, creating a customizable workout experience for all.
”
a comprehensive workout that is as mentally engaging as it is physically challenging. This mind-body connection is at the core of the Mantra philosophy, promoting not only physical strength but also mental resilience and emotional balance.
Embracing the Power of Self-Care In today’s fast-paced world, self-care often takes a backseat. Mantra Fitness is always striving to change this narrative by highlighting the importance of taking time for oneself. Pilates is not just a form of exercise at Mantra; it’s a form of self-care, a practice that allows individuals to disconnect from the stresses of daily life and reconnect with themselves. The stress-relieving benefits of Mantra Fitness, coupled with the serene and supportive studio atmosphere, making Mantra a true sanctuary for those seeking solace and rejuvenation.
The Future of Mantra Fitness As Mantra Fitness looks towards the future, its vision is clear: to bring the transformative power of Pilates to more people. With franchising opportunities emerging, Mantra is poised to expand its reach, bringing the brand’s unique blend of wellness, science, and community to new locations. This expansion is not just about growing the brand; it is about spreading the philosophy of holistic health and the life-changing benefits of Pilates. Franchising MAGAZINE USA 45
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franchisor in depth: Zo’s Good Burger
Zo’s Good Burger: A Decade of Success and the Road to Franchising
In a vast and competitive market, where fast-casual dining options seem almost infinite, standing out requires a unique blend of innovation, dedication, and a distinct identity. Established in 2013 in Dearborn, Michigan, Zo’s Good Burger not only confronted this challenge directly but also excelled by emphasizing distinctive qualities that distinguish it in the competitive landscape. At the heart of Zo’s success lies an unwavering commitment to food quality—fresh, never-frozen ingredients sourced locally. What truly distinguishes Zo’s Good Burger is its intentionally manageable menu, featuring a selection of halal beef and chicken options, veggie alternatives, and popular finger foods. The brand’s emphasis on simplicity is not just about streamlining operations 46 Franchising MAGAZINE USA
but also ensuring a delightful and efficient experience for customers. Moreover, Zo’s Good Burger has embraced technology as a tool for enhancing both the customer and franchisee experience. Advanced kitchen and ordering technologies have been strategically integrated into operations, ensuring efficiency, accuracy, and a seamless flow in the fast-paced environment of a fastcasual restaurant. This blend of culinary tradition and technological innovation has allowed Zo’s Good Burger to navigate the complexities of the market successfully. A crucial aspect of Zo’s success is the comprehensive support offered to its franchisees. Recognizing that the success of each franchise is integral to the brand’s overall triumph, Zo’s Good Burger provides extensive support in various areas. From site selection and financing to training, operations manuals, and marketing strategies, the brand is
dedicated to ensuring that every franchisee is equipped for success. This commitment extends to fostering a sense of community, not just among customers but also within the network of owner-operators. Zo’s Good Burger seeks franchisees who share their passion for community involvement, encouraging initiatives that give back locally and contribute to the well-being of the areas they serve. Guided by these principles, Zo expresses, “Establishing a community space with halal offerings goes beyond mere meal service; it involves fostering a space that embraces diversity, celebrates cultural richness, and extends a warm welcome to all. It’s a recognition that food is not just sustenance for the body but a powerful catalyst for bringing people together.” Zo Olabi, the visionary behind Zo’s Good Burger, embarked on his entrepreneurial journey at the age of 14, working closely with his parents. His father,
Passion for Service “ is one of the strongest initiatives we’ve taken this year to ensure that our guests and employees are taken care of.
”
“
For aspiring entrepreneurs swift, establishing Zo’s Good Burger as “ looking to be part of the Zo’s Dearborn’s inaugural “halal laid-back Good Burger success story, the franchise offers a comprehensive support program.
”
Samir, a business owner in the Detroit area, played a pivotal role in shaping Zo’s early experiences in the world of entrepreneurship. His initial foray into business was with the My Mother’s Kitchen catering company, centered around his mother Alia’s authentic Middle Eastern cooking. The Olabi family’s entrepreneurial success, as exemplified by Zo’s Good Burger, is rooted in transforming challenges into growth opportunities. In the early stages, a critical online review prompted Zo Olabi to proactively engage with the critic, leading to a comprehensive exploration of beef qualities and optimal grilling techniques spearheaded by Robby Olabi. Temporarily suspending operations, they integrated newfound knowledge into food procurement and streamlined the menu under the guidance of Hussein Olabi. Reopening in 2013, the impact was
burger joint.” The family, including Brand Manager Oliver Nasralah, has since invested in advanced technologies, formalized staff training, and emphasized community involvement, showcasing their resilience and commitment to culinary excellence. Today, Zo’s Good Burger is recognized for being important trendsetters for what has been called the Dearborn Food Revolution. Zo’s Good Burger has influenced a diverse range of food establishments—from pizza joints to cafes and juice bars. Currently boasting six locations in Wayne County, Michigan – including Dearborn, Garden City, Detroit, Canton, Livonia, and Sterling Heights – Zo’s Good Burger is on a trajectory of growth. Looking ahead, all new Zo’s Good Burger locations will be franchises, presenting exciting opportunities for expansion from its Wayne County base to other parts of Michigan and, eventually, regionally, and nationally. “Michigan is not just our starting point; it’s our foundation. Before expanding our operations, we’re dedicated to fortifying our roots right here. Building a strong
A crucial aspect of Zo’s success is the comprehensive support offered to its franchisees. Recognizing that the success of each franchise is integral to the brand’s overall triumph.
”
base in Michigan is not just a strategy; it’s a commitment to our community, our values, and the authenticity that defines us,” said Zo Olabi. “A national franchise can only thrive on a bedrock of local success, and Michigan, with its diverse tastes and unwavering support, is where our journey to nationwide recognition begins.” For aspiring entrepreneurs looking to be part of the Zo’s Good Burger success story, the franchise offers a comprehensive support program. From site selection and financing to construction, training, and marketing, the brand is committed to ensuring the success of its franchisees. Zo Olabi expresses the family’s enthusiasm for sharing their perfected operation and brand direction with a wider audience, inviting individuals to embark on their own good story as Zo’s Good Burger franchisees. As Zo’s Good Burger continues to make waves in the fast-casual dining scene, the brand’s journey from a gas station eatery to a thriving franchise model serves as an inspiration for aspiring entrepreneurs and a testament to the enduring appeal of quality, community, and dedication to excellence. Franchising MAGAZINE USA 47
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franchisor in depth: Teriyaki Madness
Teriyaki Madness Wok-and-Rolls into Q4: A Whole Lotta Teriyaki, A Dash of Madness and Unstoppable Momentum
With 68 units awarded through Q3 and a 19% increase in year-over-year systemwide sales, the fast casual teriyaki shop concept continues to expand its footprint and enhance customer experience. Teriyaki Madness, the fast casual giant shaking things up with teriyaki deliciousness, is painting the town teriyakired following a Q3 filled with wok-tastic achievements. With 16 new openings and 68 units sold so far this year sprinkled across the map — including 25 new units awarded among nine new franchisees this quarter alone — the Teriyaki Tsunami is unstoppable. “Q3 was our own flavor of Madness, the good kind!” said Jodi Boyce, Chief Marketing Officer at TMAD. “Our success is a testament to the strength of our brand, the dedication of our franchisees and our commitment to delivering a superior customer experience.” 48 Franchising MAGAZINE USA
This quarter saw several exciting headlines hit the papers of the TMAD newsstand. For example, who could forget the response to the Free Delivery Tuesdays promotion? It ended up yielding the highest participation and redemption rate of any delivery promotion in the brand’s history! Plus, with TMAD’s integrations with delivery partners, they’ve saved franchise owners $1.7 million in delivery commission fees since 2020! “Free Delivery Tuesdays are everyone’s new favorite day of the week — we doubled our expected redemption rates,” said Boyce. “With ongoing inflation, people are now wanting more bang for their buck, and we’re more than happy to deliver. It is
more expensive to eat out right now, so it is clear that people are really responding to these types of offers and discounts.” Oh, and the catering! Year-to-date, TMAD has seen its catering sales skyrocket a whopping 140% year-over-year (which was already rolling over huge increases in 2022 over 2021), including a Q3 YOY systemwide catering sales increase of 99%. “We are seeing triple-digit growth in the catering area,” said Boyce. “The end of the year is a natural time for catering services. When you cater, you are giving people a taste for TMAD, so it is also a great intro to the brand and free marketing.” On the franchise development side, Teriyaki Madness is in full growth mode and they’ve got the bowls to handle it. TMAD has welcomed 27 new franchise owners into its system YTD. This includes a master agreement for multi-unit international development in El Salvador — caramba! TMAD also opened a new
choice picking this brand; the support and family environment has really helped us to be successful.”
location in Albuquerque, NM; St. John’s, FL; and Mesa, AZ. Many existing TMAD franchisees have also continued to expand their teriyaki portfolios with multi-unit development. Speaking of growth, this quarter also saw TMAD award its first franchise agreement through FranShares, a platform that has raised over $12 million in funding to grow the Teriyaki Madness footprint. Since earlier this year, FranShares has been working with TMAD to partner current franchisees with investors to help Teriyaki Madness operators open additional locations. Marlin and Brandi McClure, TMAD franchisees in North Carolina, were the first to take a slice out of that FranShares pie to achieve their dreams of multi-unit ownership. Their newest shop opened in Mooresville, NC in August. “Our journey with TMAD has been a blessing,” said Brandi. “We made a great
This quarter, TMAD also announced another partnership (when it rains franchisee funding, it pours!) with Benetrends Financial, a trailblazer in the franchise financing industry. Through Benetrends’ Proprietary Franchise Funding Program, TMAD franchisees have quicker access to $30 million in SBA funding, opening up boundless opportunities for expansion and franchisee success. “Right now, getting money is one of the biggest challenges for prospective business owners everywhere,” said Patrick Pounders, Executive Director of Franchise Development at Teriyaki Madness. “These new finance partnerships are an amazing way to help our franchisees expand in a financial environment that is currently more challenging. As opposed to relying on banks or private equity, this is a great way to grow, and we are excited for what the future holds.” And we know what you’re thinking, how are people not talking about this?! Well, they are — all of this TMAD momentum isn’t going unnoticed in the franchise industry. The brand was recently ranked #6 on the Franchise Times Fast & Serious list, #314 spot on this year’s Franchise Times “Top 400” list, #26 on the Top 100 Movers and Shakers by Fast Casual, #3,152 on The Inc. 5000, #277 on the Entrepreneur
500 and ranked on Newsweek as one of America’s Favorite Restaurant Chains. Wrapping up the wild ride of a Q3, Teriyaki Madness shows no signs of slowing down — the brand will have almost 150 shops open across the country by year’s end. “Our growth is really starting to take off exponentially,” said Boyce. “It has been on the rise for a few years, but not only are we opening new shops with new franchisees, we are also helping existing franchisees open their second, third, fourth and fifth locations. We are having explosive growth. All we can really say is: Get in while you can!”
About TERIYAKI MADNESS: If you’ve read this far, you know—Teriyaki Madness is making big moves. Named the #1 Fastest-Growing Big Restaurant Chain in the U.S. by Restaurant Business, TMAD’s secret sauce lies in creating value for franchisees, guests and employees alike. More than 130 shops across three countries deliver big, heaping bowls of fresh, natural ingredients to their communities, creating a cult-like following with customers, employment opportunities for neighborhoods, and profitable margins for the operators. Backed by worldclass delivery and loyalty innovations and an all-star Executive team, Teriyaki Madness’ focus is on sustainable growth and exceptional experiences. Visit www. franchise.teriyakimadness.com for single and multi-unit opportunities, and join the Teriyaki Takeover.
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expert advice: Evan Hackel | Founder and CEO of Ingage Consulting, and CEO of Tortal Training
The Strategic Advantage of Paying Higher Wages in Your Franchise Mark Twain once said, “It ain’t what you don’t know
that gets you into trouble. It’s what you know for sure that just ain’t so.” Those wise words apply wherever incorrect ideas have become widely accepted. One example is the conventional wisdom that cutting hourly labor costs to the minimum is essential for profitability in a franchise. However, that perspective misses a crucial point . . . Higher wages can lead to greater profitability through improved retention, increased operational efficiency, and greater customer satisfaction.
Redefining Higher Wages as an Investment Yes, higher wages increase labor costs. Yet that narrow view overlooks the immense financial benefits of paying people more. Higher wages attract and retain more skilled employees and reduce the hidden costs of high turnover, including recruiting and training new employees. From this perspective, paying people more is not a financial burden, it is a strategic investment. Let’s consider those benefits in more depth.
The Hidden Savings of Having a More Experienced Staff Seasoned, long-term employees bring a level of efficiency and expertise that is hard to quantify, but easy to observe. Their deep understanding of the business and ability to solve problems reduces the need for oversight. That efficiency saves costs and builds a more stable and reliable operation.
Enhanced Customer Satisfaction Grows Your Business Faster You might have to pay experienced employees more, but they provide superior customer service. And satisfied customers are the lifeblood of any franchise. It’s another reason higher wages contribute to your growth and profitability.
Costco: A Model of Efficiency and Profitability Costco’s approach to employee wages is a prime example of this strategy in action. By offering higher wages than its competitors do, Costco has built a loyal and efficient workforce and seen higher profitability and productivity. This demonstrates that higher wages, when strategically managed, can lead to a more profitable
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“
You might have to pay experienced employees more, but they provide superior customer service. And satisfied customers are the lifeblood of any franchise.
”
and sustainable business model, debunking
Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success. Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training. Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com
the myth that higher wages necessarily result in higher overall costs and lower profitability.
Addressing Resistance to Paying More in the Franchising Industry The franchising industry’s traditional
emphasis on minimizing labor costs is understandable, but outdated. As the
business landscape evolves, so must our strategies. The belief that higher wages
automatically lead to reduced profits is a
misconception that needs rethinking. By understanding the broader implications
of higher wages, franchises can see them
not as a cost but as an investment in their business’s future success.
Also Invest in Great Training Higher wages are undoubtedly one key to improving employee retention and reducing turnover; training is another. Members of the younger generations especially desire training; they want to work in a place where they are learning and growing. And training repays you with other benefits, including higher rates of customer satisfaction. When you have very high employee turnover, it becomes more difficult to implement effective training. It is easier to invest in training when employees stay longer, and that improved training will reduce your employee turnover rate even more.
Training is not an expense, it is an investment in your franchise. The winning combination is to pay a livable and competitive wage and invest in training your team.
In summary . . . It’s time for the franchising industry to challenge its long-held beliefs about labor costs. Higher wages can lead to better employee retention, greater operational efficiency, enhanced customer satisfaction, and ultimately, significant cost savings and business growth. By reevaluating our beliefs about wages, we can unlock new profitability in the everevolving world of franchising.
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snapshot: Synergy Homecare
SYNERGY HOMECARE SOLD 37 TERRITORIES THROUGH THE THIRD QUARTER; ON PACE TO LEAD HOME CARE INDUSTRY GROWTH FOR THE FOURTH YEAR IN A ROW drive forward as our brand value is being recognized,” said SYNERGY HomeCare Chief Growth Officer Mike Steed. “We continue to focus on the impact our franchisees make on their clients and their loved ones. Our industry is about the people we get to help and that means identifying the right people to bring into our network and giving them a platform to succeed.” For more information on SYNERGY HomeCare franchising opportunities visit https://synergyhomecarefranchise. com/your-investment/.
SYNERGY® HomeCare, a leading national home care franchise and an Entrepreneur 500-ranked enterprise, has sold 37 new territories through the end of the third quarter up 16% from a year ago. The brand currently has 488 sold territories, up 45% since January 2020. SYNERGY HomeCare added 16 new territories to its network in the third quarter of 2023 including seven in Texas along with additional sales in Florida, Utah, California, Ohio, Massachusetts, North Carolina, and its first-ever agency in Eastern Idaho, which will serve the greater Idaho Falls area. “Our nation continues to see a growing demographic of older adults who need non-medical in-home support, and we are 52 Franchising MAGAZINE USA
attracting compassionate entrepreneurs who see value in our enhanced franchise value and servicing model to meet that demand,” said SYNERGY HomeCare CEO Charlie Young. “Obviously our numbers are strong. But I’m even more excited about the continued quality of our franchisees. They are eager to open quickly and take advantage of our brand offerings to serve those in their local communities. In just the last 12 months alone, we have launched several initiatives that allow our franchisees to best connect with potential clients and referral partners.” Young pointed to SYNERGY HomeCare’s most recent Disability Care, Memory Care, and Concierge Care programs as more examples of how the company is leading in the home care industry. “After experiencing so much success these past few years, we’re continuing to
*SYNERGY HomeCare awarded more territories than any other franchisor in the home care category each of the past three years according to a review of franchise disclosure documents (FDDs) and other public records of all home care franchisors who are members of the International Franchise Association (IFA).
About ABOUT SYNERGY HOMECARE - The Leading Home Care Provider SYNERGY HomeCare is the fastestgrowing national franchisor in the home care industry with over 200 franchises in more than 480 territories across the U.S. The company provides a broad range of non-medical in-home services including personal care, companion care, memory care and specialized care for individuals who are living with physical or developmental disabilities, chronic health conditions or recovering from illness or surgery. No matter what each person’s circumstances are, SYNERGY HomeCare steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward. For more information visit SYNERGYHomeCare. com or find an in-home care location near you.
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© 2023 Mayweather Fitness Holdings, LLC
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EXPERT ADVICE: Lucas Frey | CEO | Bella Vista Executive Advisors
Socratic Wisdom:
Franchisee’s Power in Self-Awareness
Luke Frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes. To learn more about Luke and how Bella Vista Executive Advisors can help, please click HERE www.bellavistaexecutiveadvisors.com
Think positive
Feel positive
Live positive
Stay positive 54 Franchising MAGAZINE USA
“Know thyself.” - Socrates As a franchise owner, your self-awareness is the compass guiding your leadership. It involves an understanding of one’s strengths and weaknesses, coupled with an accurate perception of the impact on others. This attribute is not static; it’s a dynamic, ever-evolving facet of effective leadership.
Why is self-awareness crucial for franchisees? The Stanford Graduate School of Business Advisory Council’s survey echoes a truth: 96% of executives consider self-awareness the #1 attribute for success. However, a stark reality surfaces in the Harvard Business Review’s revelation that only 10% of leaders exhibit advanced self-awareness. This glaring gap creates a unique opportunity for franchisees to redefine their trajectories and embrace a new era of leadership.
The crux lies in the “why.” Why should franchisees invest in cultivating habits that enhance self-awareness? The answer is both simple and profound. Self-aware franchisees make intentional, strategic decisions confidently that reverberate positively throughout their business, influencing employees, customers, and the broader community. It sets in motion a ripple effect of positive outcomes. Consider this scenario: when franchisees prioritize and foster self-awareness, they elevate their intentional decisionmaking ability. Every move is calculated and driven by a profound understanding of their strengths, weaknesses, and the consequential impact of their decisions and actions. This, in turn, creates a positive work environment for their employees. A franchise led by a self-aware owner becomes a nurturing ground for
motivation, job satisfaction, and heightened productivity.
committed to meeting six new business connections weekly, balancing virtual and in-person interactions. Additionally, we practiced interactions to bolster confidence at networking events.
Customers, too, are drawn to authenticity and purpose. A self-aware franchisee, deeply attuned to their values and vision, creates an environment that transcends transactions—it becomes an experience infused with sincerity and genuine connection.
This client’s work on self-awareness led to discovering multiple opportunities he hadn’t known existed. The story highlights that self-awareness isn’t just about recognizing strengths and weaknesses; it’s about leveraging them for strategic advantage.
Moreover, the community transforms from a mere backdrop to an active partner. Selfaware franchisees, cognizant of their role and impact, actively engage in community initiatives. It’s not just about the bottom line; it’s about contributing positively to the collective well-being.
Consistent 360 feedback and the following conversations are pivotal in this journey. It acts as a mirror reflecting not only the leader’s actions but also their alignment of vision, mission, and values. The feedback loop provides valuable insights, fostering a culture of continuous improvement and alignment with the franchise’s overarching goals.
In essence, the statistics underscore the urgency for franchisees to embrace self-awareness-enhancing habits. It’s not a luxury; it’s a necessity. The 96% of executives championing self-awareness are essentially advocating for a new era of franchise success—one where intentional decisions shape not only the fate of a business but also the lives it touches.
Two proven methods to increase your self-awareness: One illuminating case study showcases the transformative power of selfawareness in a franchisee’s journey. A client, initially grappling with the extremes of introversion, faced challenges in networking—an essential aspect of uncovering strategic alliances and business opportunities. Networking drained their energy, heightened anxiety, and hindered potential opportunities. His previous third-party assessments from the corporate world confirmed his tendency. Recognizing the importance of networking, the client, guided by increased selfawareness, devised a proactive plan. They
In essence, the statistics underscore the urgency for franchisees “ to embrace self-awareness-enhancing habits. It’s not a luxury; it’s a necessity! ”
There’s more Leaders who increase their self-awareness also elevate the level of their franchise culture. Their actions, grounded in a deep understanding of themselves and their impact, transcend the workplace and customer experience. They become architects of an environment where intentionality, authenticity, and purpose converge. As leaders embark on this journey of heightened self-awareness, they contribute to a new narrative of franchise success— one where intentional decisions and an authentic connection with stakeholders become the driving forces. It’s a call to action for franchisees to recognize not only the power but the imperative of self-aware leadership. Please send me a message if you want to talk about your 360-feedback system. Explore the Franchisee Advanced Leadership Center Mastermind to master the principles of self-aware leadership. Download a free, personalized copy of the Franchise Owner’s Dashboard to kickstart your journey towards intentional and impactful franchise ownership. Your success begins with self-awareness; let it be the compass guiding your franchise’s transformative journey. Franchising MAGAZINE USA 55
women in franchising: Tatum Crew | The Covery
Women Who Lead: Tatum Crews’ Dynamic Career in Entrepreneurial Franchising
In 2022, Crews joined The Covery, a boutique Wellness Spa brand offering a diverse collection of non-invasive therapies that work to strengthen both the mind and body; joining with the goal of empowering individuals to reach their wellness objectives. Starting her journey with them as the Vice President of Franchise Development, she was able to put that goal into action by guiding franchisees towards both professional and entrepreneurial success, seamlessly blending her dual passions into one fulfilling role. After years of unwavering dedication and a relentless pursuit of excellence at The Covery, the opportunity to step up into the role of CEO presented itself. Tatum instinctively knew that it was the right path for her as she looked for the next step to propel her towards her personal career aspirations. “In this new role, I am determined to lead The Covery Wellness Spa to even greater heights and am committed to fostering a culture of achievement and empowerment, both for our valued members and our dedicated franchisees,” continued Tatum.
A Balancing Act: Work-Life Balance and Gender Bias in Franchising Tatum Crews’ path into franchising was guided by a deep-seated love for sports and a fervent dedication to health and fitness during her formative years. Her passion led her to explore Orangetheory Fitness right after college, where she got her start in the franchising space. Witnessing the transformative effect of empowering individuals to achieve their wellness goals and guiding franchisees towards their professional and entrepreneurial aspirations became her calling. Over the course of more than a decade in the franchising industry, she has amassed a wealth of experience, further intensifying her commitment to personal and professional growth. “Throughout this journey, I’ve steadfastly adhered to the philosophy that one should work for the job they want, not the job they have,” shared Crews, CEO of The Covery. “It’s a mantra that’s guided me as I diligently honed my skills and expertise.” 56 Franchising MAGAZINE USA
Work-life balance plays an imperative role in Crews’ success as a leader and entrepreneur. Being a mom and a wife on top of being a business professional and first-time franchisee, having just announced her plans to open her own The Covery location in Jacksonville, can be challenging. Juggling all of her responsibilities and putting 100% effort into each of them is no easy task, and it requires a strong focus on prioritizing and setting boundaries. Despite these challenges, Tatum has achieved balance through careful prioritization, effective time management, and a commitment to maintaining clear boundaries between her professional and personal life. In addition to managing the demands of her numerous goals, Tatum has confronted gender bias within the franchising industry, navigating challenges in a predominantly male-dominated field. Reflecting on these experiences Crews remarked, “I’ve encountered instances where my gender and age were barriers to being taken seriously. To overcome this, I consistently demonstrate my knowledge and dedication through hard work, letting my results speak louder than any preconceived notions.” Navigating a predominantly male-dominated industry as a woman comes with its unique challenges. Success in this environment
demands a combination of diligence, self-confidence, networking, mentorship, and a commitment to advocating for gender equality. Crews underscores the significance of women continuously pursuing their goals and actively participating in driving change from within, working towards a future that is more inclusive and equitable.
to take on franchise ownership and leadership roles, providing mentorship opportunities and financial incentives. Crews’ promotion to CEO accentuates The Covery’s commitment to becoming more diverse and leading the way in the industry by putting women in positions of power and implementing diversity in their hiring processes.
Fostering Diversity: A Vision for a More Inclusive Franchising Industry
“I hope to see a franchising industry that reflect the diversity of the wider population, with women playing a significant role at all levels,” said Crews. “This shift towards greater gender diversity and inclusivity in franchising is not only a reflection of societal process, but also a sound business strategy that can drive innovation and growth. By creating an environment where individuals of all backgrounds are empowered and encouraged to participate fully, the franchising industry can continue to thrive and evolve in positive ways.”
Her role as CEO marked a significant stride toward fostering greater gender diversity in the wellness franchising space as she stands out as one of the few women in the industry ascending to a leadership position. Notably, Club Automation highlights that women make up around 70% of the global health and wellness workforce, but they hold only 25% of leadership roles. Tatum has noticed improvements in the opportunities and support available to women in franchising over the course of her career, specifically in increased awareness and diversity initiatives. There is a growing consciousness of the need for greater gender diversity and industry associations are actively promoting the inclusion of women in leadership and franchisee roles. In fact, many franchising companies have initiated diversity and inclusion programs to encourage women
Transformative Leadership: Navigating Challenges and Leading The Covery to New Heights Effective communication is essential for success in franchising. Crews’ experiences have highlighted the importance of clear and open conversations with everyone invested in The Covery brand, from employees to franchisees.
“I’ve developed a communication style that encourages collaboration, active listening, and transparency, which helps build trust and alignment,” said Crews. “This communication style has allowed me to set a productive and welcoming tone for the entire organization, where staff and partners feel comfortable sharing their concerns and ideas.” Since the franchising industry is constantly evolving, and her experiences have emphasized the need for continuous learning and adaptation, she encourages a culture of striving for knowledge within her organization and regularly seeks out opportunities to stay informed about industry trends and innovations. As a female CEO, she understands that she serves as a role model for others, especially women looking to advance in their careers. She takes this responsibility seriously and aims to set a positive example through her leadership style, work ethic, and commitment to gender equality in the workplace. These lessons have not only benefited her own leadership journey, but have also contributed to creating a more comprehensive and supportive business environment. Franchising MAGAZINE USA 57
EXPERT ADVICE: Ryland Beard | Founder and CEO | Ledge Accounting
A Franchisee’s Guide to Evaluating and Choosing Small Business Vendors and Suppliers For newly minted franchisees and small business owners, the grand opening and launch of a new venture can be an exciting but overwhelming time. But once the dust settles and the fanfare dies down, it’s time to get down to the day-to-day duties of running a business of your own. As many new entrepreneurs can attest, it may not take long to find yourself in need of outside vendors and suppliers to handle various tasks. These include services and tasks that run from the routine to the mundane. When searching 58 Franchising MAGAZINE USA
for this assistance, it’s quite commonplace to initially look for recommendations from family and friends in the way of trusted referrals. But it’s still highly advisable for new business owners to spend the requisite amount of time doing their own due diligence. Because when you’re running your own operation, it’s important to evaluate and choose the right partners who can help keep your business running smoothly. Keep reading for some of the best tips and practices for finding high-quality, but affordable, vendors and suppliers who’ll make sure the job is done right…the first time.
Where You Might Need Some Help…
Some of the most common areas of concern where new business owners seek assistance can be found in universal tasks like networking and IT solutions, human resources, administrative needs, payroll processing, commercial cleaning, marketing, or even professional help in managing accounting and bookkeeping needs. Here are some convincing examples: Accounting/Bookkeeping: the majority of new business owners simply don’t have the background, experience, or time to handle balancing their own books. For most, there are simply too many policies, regulations, and tax compliance issues to keep up with. After all, the last thing you want to do is get off on the wrong foot
If you’re a franchisee, don’t “forget that you have a built in network of other franchise owners who can help you find the right vendor or supplier – use this community to your advantage.
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in reconciling your financials. Because accurate accounting is extremely important to the overall health of your operation, it’s actually a good idea to begin looking for the right partner even two to three months before you open the doors to the public. Payroll Services: if your new business requires employees, it’s also advisable to seek a vendor to handle your payroll needs. This is another problem area, due to the complicated nature of setting up direct deposits and dealing with payroll tax withholding for individual employees. Commercial Cleaning/Maintenance: not all new businesses require a brick and mortar storefront, but if you own and operate a high-traffic retail location or a restaurant, commercial cleaning and maintenance will both be critical needs. These types of establishments require upkeep on a daily basis to maintain a clean and welcoming presence for customers. Advertising/Marketing/Promotions: many franchisees are provided with preferred vendors and a fixed plan to handle their advertising, marketing, and promotional outreach – which is a nice luxury. But if you’re a mom and pop small business owner, you may be on your own and in need of assistance. Unless you understand how to design, place, and manage a digital ad campaign on behalf of your own business, this is another area best left to the professionals.
How and Where to Look for Help Think about how you go about making choices for things like entertainment, dining, and retail purchases. What’s the most important factor in evaluating your options? If you said online customer reviews, you’re correct. The world of online
Ryland Beard is the founder and CEO of Ledge Accounting, a turnkey provider of bookkeeping and tax services operating exclusively in the franchising industry. Since founding Ledge Accounting as a startup in 2019, he’s experienced astonishing growth – now handling the books for over 500+ individual franchise owners across the U.S. Ryland is a regular contributor to franchise industry publications and a frequent guest on several podcasts, where he discusses the value and benefits of living an entrepreneurial life.
reviews is immense, with large-scale operations that cater to specific categories and experiences. For travel, you might visit TripAdvisor. For businesses, there’s TrustPilot or vendor’s Net Promoter Score (NPS). For restaurant options, you might seek reviews on Yelp or Foursquare. And for retail purchases of all shapes and sizes, you can always turn to Google or Amazon. But if you’re looking for service providers, especially local ones who operate exclusively in your area, Angi – formerly Angie’s List – is a great place to start. If you’re a franchisee, don’t forget that you have a built in network of other franchise owners who can help you find the right vendor or supplier – use this community to your advantage. After all, the unbiased advice which can be leveraged from other owners is a key benefit of being a part of a franchise system.
How to Evaluate and Select Help After you’ve conducted your online review research, it’s time to move on to the evaluation stage. If you’re looking for a service provider in your local area, seek a face-to-face meeting with one of their sales representatives. They should be more than happy to set up an appointment and meet you on your home turf. During these appointments, you can learn a lot by observation. Are they presentable? How well do they listen to your specific needs? Are they trying to upsell you or push you into other unnecessary services? When evaluating vendors and suppliers, nothing is more important than validation. Make an effort to speak with current clients and be up front in asking their opinion of working with them. Lastly, it may be possible for you to find help from a vendor or supplier that works exclusively in your particular
business category or sector – especially when seeking help for accounting and financial management. There are many firms who’ve chosen to work exclusively in a field, which makes them a much better fit for getting a great return on your investment.
Bonus Observations to Consider When evaluating vendors and suppliers, you’ll want to look for a few specific things that will help you run your business smoothly. Make sure to have a clear understanding of how much of your time will be spent dealing with them. Service providers that require lengthy contracts could end up being a disadvantage for you. Have intimate knowledge of their fee structure. Do they charge based on fixed, flat-rate options? (Good) Or do their fees occur on some form of a sliding scale? (Bad). Always double-check the fine print. When you’re considering multiple vendors, look for three different bids to compare against one another. If you have an opportunity to negotiate your fee for services, do so. You might even discover a bartering situation where you can offer something of value to them in exchange for a lower rate. Finding the right vendor and supplier partners is of utmost importance, especially if you want to have a hassle-free life as a newly minted entrepreneur. It’s a process that does – and should – take some time to complete. But consider this. When you look back on how carefully you evaluated your own circumstances before making the decision to become your own boss, it only makes sense you’d want to do the same for seeking any kind of help from an outside vendor or supplier. Oh, and best of luck on your searching! Franchising MAGAZINE USA 59
franchisor in depth: G6 Hospitality
Leaving the Light on with G6 Hospitality Creating an American Icon When construction company owners William Becker and Paul Greene struggled to find clean, affordable lodging options for their crews and families on the road, they set out to make travel more accessible and equitable for all. That’s when they decided to open the first Motel 6 in Santa Barbara, California, in 1962 – in turn creating the economy lodging segment. For just $6 a night, travelers and their pets could stop and rest with clean, comfortable, and affordable accommodations while on the go. Later, in 1999, Motel 6 expanded into the extended stay category with the opening of the first Studio 6, serving a wider group of travelers who need longerterm accommodations. United under G6 Hospitality, the parent company of this industry-leading economy lodging portfolio, Motel 6 and Studio 6 now boast more than 1,400 locations in the U.S. and Canada. Looking ahead, we are committed to not just making travel more accessible for all, but making ownership more accessible through our simple, proven business model. That starts with our recent transition to a fully franchised model.
Transitioning to a Fully Franchised Model In 2022, we celebrated our 60th year of business and embarked on a transformational change – operating as a fully franchised brand. This strategic shift to an asset-light model allows us to focus solely on branding and franchising. In this new model, franchise owners are the heart of our growth strategy, driving our storied legacy into the future. Our 60 Franchising MAGAZINE USA
Tina Burnett Chief Development Officer at G6 Hospitality
measures of success are franchise owners’ satisfaction, guest satisfaction, and growth. To achieve these goals, our partnerships with owners are critical. We believe that when a franchise owner decides to open a Motel 6 or Studio 6, they’re joining a family – one that is steadfast in its values. Our unparalleled commitment to owners sets us apart. We offer industry leading support across all aspects of the business, and owners in the G6 Hospitality family know that we are with them every step of the way. Our support does not end the day they sign a franchise agreement: they’re becoming part of a tried-and-true brand with over 60 years of focus in the hospitality business, not to mention a strong team behind them to support their livelihoods and build and grow their portfolio.
unique. It’s a simple concept with strong returns thanks to an amenity-light model that is resistant to disruption. On the heels of the pandemic, we saw just how strong economy lodging is as demand from essential workers sustained business despite global upheaval, and we have come back stronger. So, while Motel 6 was born of the belief everyone has the right to travel, we also believe that everyone has the right to ownership to unlock the full potential of the economy lodging business. For franchise owners looking for their next investment opportunity, we encourage them to ask:
Unlocking the Opportunity in Economy Lodging
1. Performance: A franchise business should deliver a high return on investment, even in the face of disruption. Does your franchisor have industry-leading performance to demonstrate reliable returns?
The economy lodging business model is
2. Make Money Faster: Flexibility
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Our unparalleled commitment to owners sets us apart. We offer industry leading support across all aspects of the business, and owners in the G6 Hospitality family know that we are with them every step of the way.
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when you have a simple business model that offers flexible conversion opportunities, means you can turn the light on quickly and start driving revenue. How quickly can you open and start making money? 3. Access to Support: Seek a partner who has best-in-class resources for sales, marketing, revenue management and more. Does your franchise agreement include ongoing support and resources? 4. Loyal Customers: Customer loyalty drives topline growth. Will your brand have a strong customer base? 5. Operating Costs: Amenity-light business model mean less cost to operate and fewer full-time employees. Is your franchisor’s model cost effective and efficient? 6. Ownership Satisfaction: When we say our owners are family, we mean it. Partner with the lodging brand with over 92% owner satisfaction. What is your franchisor’s current owner satisfaction rate?
Leading with a Heart for Service At G6 Hospitality, we’re proving you can stand out by staying true to your roots. While others in the industry get distracted, our singular focus allows us to uphold our values and continue leaving the light on for our team members, owners, hotel teams, guests, and the communities in which we serve. Together, we can unlock the power and possibilities of ownership and travel for all. Franchising MAGAZINE USA 61
expert advice: Erica Lynn Tokar | Counsel in the Corporate & Finance practice | Arnall Golden Gregory LLP
Successfully Navigating Inbound Franchising in the United States Scaling internationally is equal parts exciting and daunting for businesses, and franchise companies are no exception. Indeed, the who, what, when, where, and even the why of international scaling can take years to refine.
Erica Lynn Tokar is of counsel in the Corporate & Finance practice at Arnall Golden Gregory LLP. She is experienced in guiding franchisors through a variety of transactional franchise matters and advising clients regarding compliance with the Federal Trade Commission’s “Franchise Rule,” North American Securities Administrators Association guidelines, and state laws impacting franchisors and other businesses. She can be reached at erica.tokar@agg.com.
This article will distill some of the key considerations that arise when expanding into the United States via franchising and help U.S.-bound franchisors avoid a few common missteps on the way.
The Planning Stage The importance of planning for an international expansion program cannot be understated, and a wealth of resources are available to prospective inbound U.S. franchisors. For example, the International Franchise Association (“IFA”) hosts a variety of conferences and educational opportunities throughout the year. The franchise bar has produced prolific scholarship that is readily available online, and magazines like Franchising Magazine USA also provide a terrific jumping off point. My firm, Arnall Golden Gregory, also recently released a podcast episode reviewing common issues facing franchisors expanding to the U.S. market. An economic analysis of the financial ramifications of U.S. expansion is another “must” early in the process. The costs associated with international expansion can include trademark protection, corporate formation, tax analysis, legal compliance with U.S. franchise laws (including an annual U.S. GAAP audit), brand localization, and cross-border training and support—and the investment can be significant. Identifying a franchisee and a market that are a good fit are also key. Some 62 Franchising MAGAZINE USA
franchisors connect with an ideal partner and then expand to the market where that partner is located. Others prefer to target a particular market before seeking a franchise partner. There is no single right way to expand internationally, but choosing a market and an international partner are critical threshold decisions before scaling can gain momentum.
Legal Considerations Next, the legal considerations. The core of any franchise relationship is a trademark license. Although not all trademark licenses are franchises, many of them are. The nuance of this issue has been explored extensively in articles on “accidental franchises,” but for franchisors seeking to license their trademarks—and typically their business system—to a U.S. licensee, one key takeaway should
be this: U.S. franchise laws are relevant to all cross-border trademark licensing arrangements. Compliance strategies can vary widely depending on which U.S. states are targeted, the anticipated size of the franchise system, the availability of state and federal exemptions, and other considerations. However, a close look at U.S. franchise laws is always recommended. Franchise laws exist at both the state and federal level in the United States, and the cornerstone of U.S. franchise regulation is the pre-sale disclosure requirement. Under U.S. federal law, franchisors must provide a prospective franchisee with a “Franchise Disclosure Document” or “FDD” at least 14 full days before accepting payment or entering into a franchise agreement, though a few states vary this disclosure period slightly. The FDD is a massive tome that
provides a series of formulaic but required disclosures regarding the history of the brand, fees, litigation and bankruptcy history, an estimated initial investment, information about vendors and operational history, a summary of the agreement, a U.S. GAAP audit and other disclosures. Other types of franchise laws dot the legal landscape, including state-level franchise relationship laws, franchise discrimination laws, and business opportunity laws. The extent to which these laws may apply to a given franchisor and its franchisees varies, however, based partly on the U.S. states in which the franchisor chooses to operate and offer franchises.
Types of Franchise Relationships The format of the proposed franchise relationship also varies widely. The most well-known franchise model is single unit franchising, which involves a linear licensing arrangement between a franchisor and a franchisee. Another common type of international franchising is area development franchising, which provides an area developer the right to open and operate a designated number of franchised businesses within a geographic area according to a schedule. The parties then enter into separate franchise agreements for each franchised business that will be developed.
With master franchising, the franchisor licenses the right to offer franchises to a third party. In this format, the master franchisee (sometimes also called a master franchisor) essentially becomes the franchisor, and offers franchises to thirdparty subfranchisees in accordance with a set schedule and development quotas. The master also typically develops its own franchised locations, while providing training and support and otherwise overseeing the franchise system in the territory. The master franchise approach is most common in international franchising because it provides a convenient vehicle for a franchisor who seeks to expand into a territory but may not be equipped to have a significant presence on the ground.
Corporate Structuring and Trademarks Another key threshold consideration is corporate structuring, which is typically a byproduct of tax planning and risk mitigation. In the United States, corporate entities are a creature of state statute and are formed through filing articles of incorporation with a state’s Secretary of State and paying a fee. Delaware is a common default state of formation, both because it is a business-friendly state and because it has a significant body of established corporate case law. In addition, while obtaining a federal trademark registration in the United States
is not a prerequisite to begin franchising, savvy franchisors should have at least explored whether the to-be-licensed trademark is viable. Ideally, a trademark registration should be pending before the U.S. Patent and Trademark Office. It’s not uncommon to see situations where franchisors have made significant headway on a U.S. franchise program, only to have momentum stalled when they discover a need to rebrand due to potential intellectual property infringement or related concerns. Identifying any issues early in the process mitigates the time and expense of finding a solution.
Final Considerations Without sufficient planning, inbound U.S. franchisors can be in for a few surprises. Common eye-openers include the fact that U.S. franchise laws prevent franchisors from saying much at all about the potential profitability of the prospective franchisee’s business. All “representations” by a franchisor to a franchisee that communicate a range or level of sales or profitability must be disclosed in the franchisor’s FDD, and those disclosures must comply with an increasingly stringent list of requirements under state and federal law. For a franchise system with no track record in the United States, deciding what “financial performance representations” to disclose in the FDD—if any—requires thoughtful consideration. And, if a franchisor does not disclose a financial performance representation in the FDD, it is restricted from saying much of anything to franchisees on the topic.
This leads to a final point... Neither a Google search nor a consult with ChatGPT will be of any value to a franchisor looking to scale to the United States, because neither accurately or completely explains the nuances of U.S. franchise regulation or market capacity. Stick with the resources recommended above, and involve legal counsel in the process early. With prior proper planning and a bit of luck, you may find yourself cutting the ribbon on new U.S. franchise locations before you know it. Franchising MAGAZINE USA 63
The public and policymakers need to understand franchising. Our purpose
@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.
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Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.
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By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers. Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760
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Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!
december 2023
on the cover
sola
Q&A with
Nick Campbell
latest news in
veteran franchising
Veterans Find Success, Pursue Passion with Sylvan Learning Center
local heros
Paul and Armi Rhodes Bring Tropic Time and Community Spirit to Clarksville Franchising MAGAZINE USA 65
Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org
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conte nts
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ve ter ans supplement 65
On the Cover 65 Sola Salons
What’s New 68 Franchising News Latest News from Veterans in Franchising
Have Your Say 80 Mathnasium Learning Centers: From Military Pilot to Center Director
Q&A
74 76
70 Sola Salons: Nick Campbell, Franchisee
Franchisor in Depth 82 Workout Anytime: Military Experience Prepared Workout Anytime’s President to Build a Successful Franchise 84 United Defence Tactical: Fortifying American Communities by Empowering Private Citizens
Franchisee in Action 74 Sylvan Learning Centers: Veterans Find Success 76 Shuckin’ Shack Oyster Bar: Jason Simas Air Force to Oyster Bar 78 Tropical Smoothie Café: Local Heros Paul and Armi Rhodes. Franchising MAGAZINE USA 67
v e t e r a n s s u pp l e m e n t
American Freight Announces Nationwide Growth in Third Quarter American Freight Furniture, Mattress and Appliance, a leading national retailer offering in-store and online access to furniture, mattresses and appliances at discount prices, opened five new stores during the third quarter of 2023. The new storefronts are located in Colorado, Massachusetts, New Hampshire, Ohio and Tennessee. American Freight operates more than 370 stores nationwide and has identified more than 600 territories available for future expansion through franchising. “American Freight is a well-established yet growing company, and we’re strategically expanding our footprint through franchising,” said Terry McGee, Vice President of Franchise Development at American Freight. “It’s rare to find a franchise model that is so simple to replicate and multiply because decades of systems and
Nation’s Leading Furniture, Mattress and Appliance Retailer Opens Five New Stores processes precede it. American Freight doesn’t just plant flags, it opens successful stores. And now, candidates have the rare opportunity to follow in those footsteps with a paved path to success.” Since launching its franchise model in 2020, American Freight has awarded 46 territories between 14 owners with hundreds more in the pipeline. For more information or to inquire about franchising, visit AmericanFreightFranchise.com.
Office Pride Ranked Among Nation’s Most Innovative Franchises
regarding their brand’s innovation and creativity as well as their trust in the franchisor, overall satisfaction with the brand and likelihood to recommend it to others. Office Pride is also a member of FBR’s Hall of Fame, an accomplishment that recognizes franchises that have been ranked among the Top 200 franchises for franchisee satisfaction for more than 10 years. 2023 marks Office Pride’s 16th consecutive year in the Top 200. Office Pride also was named to the Most Innovative Franchises list in 2017, 2018 and 2019.
Office Pride Commercial Cleaning Services was named to Franchise Business Review’s (FBR) list of Most Innovative Franchises. “Innovation is at the core of the services Office Pride offers its franchisees and we are proud to be recognized for that,” said Chief Executive Officer Josh Weis. “Office Pride’s services play a critical role in keeping businesses running and providing 68 Franchising MAGAZINE USA
our franchisees with the most innovative equipment and techniques helps us remain at the top of a competitive market.” FBR’s list is based on franchisee satisfaction and performance. More than 38,000 franchisees representing more than 365 brands participated in the franchise research company’s survey. Office Pride’s franchisees were surveyed on 33 questions about their experience and satisfaction
Consistently ranked among the nation’s top franchises, Office Pride is also on Entrepreneur magazine’s prestigious Franchise 500 list, Franchise Times’ Top 400 ranking, FBR’s Low-Cost, Home-Based & Mobile and Top Recession-Proof lists. Both FBR and Entrepreneur recognize the brand as being a top franchise choice for veterans. For franchise opportunities, visit OfficePrideFranchise.com.
Tint World® continues North Carolina Expansion with North Raleigh
tires, security upgrades, industry leading window tinting, paint protection films and more. “After building a successful career in IT and software, I realized it was time to invest in another passion of mine,” Wynne said. “I’ve always loved automotive upgrades and aftermarket enhancements, and Tint World’s stellar franchise model helped turn my hobby into a lucrative business opportunity. Wynne began his journey into franchise ownership during a special year for Tint World – the company’s 40th anniversary.
Tint World® Automotive Styling Centers™, a leading auto accessory and window tinting franchise, continues their rapid growth in North Carolina with the opening of their newest location in North Raleigh. Tint World North Raleigh is owned
by former software professional and entrepreneur Nicklaus Wynne. His location will introduce North Raleigh and neighboring communities to a robust selection of services and premium aftermarkets solutions such as custom audio and video systems, wheels and
“When we began speaking with Nicklaus in 2022, it was clear to us that he would be a fantastic culture fit and that his professional background would lend itself toward finding success in our system,” said Charles J. Bonfiglio, president and CEO of Tint World. “We’ve poured years of work, testing and talent into creating a reliable system of repeatable process that is proven to not only work, but truly empower dedicated owners to create memorable experiences for their customers and enjoy life with a profitable business. As the latest member of our family, we welcome Nicklaus with open arms and look forward to hearing excellent stories about his service in the North Raleigh market.”
EverLine Coatings Builds on Leadership Team with New VP of Finance EverLine Coatings, North America’s fastest-growing line striping and pavement maintenance service business, has added Wes Hall as Vice President of Finance, bringing his nearly two decades of experience from the financial sector to help EverLine continue to grow across the United States and Canada.
the coherence of top-level financial statements, and formulate strategies to maintain the brand’s course. Additionally, he will focus on implementing streamlined, high-quality financial procedures that can be standardized across the franchise network, enhancing the overall experience for franchisees.
In his new role, Hall will collaborate closely with senior leadership to address the financial aspects of the expanding franchise. His responsibilities will encompass tackling financial challenges, mitigating risks, and handling high-level financial operations critical to sustaining EverLine Coatings’ growth trajectory. Hall will also assume oversight of team building to ensure operational efficiency, validate
“I am excited to join the EverLine team at a time when they have seen such rapid growth in the U.S.,” said Hall. “This role allows me to be able to serve as a financial guide from the senior executive level, while helping craft a plan to help our growing number of franchisees succeed and have stable financial procedures.” “Wes joins the EverLine Coatings family at a crucial time, with our consistent
growing number of franchises across North America,” said John Evans, Founder & CEO of EverLine Coatings and Services. “His background in the financial sector will be a huge asset, especially since he has experience with a growing brand that has expanded from Canada to the United States in the past.” For information on becoming a franchisee, please visit: https://everlinefranchise.com/us/ Franchising MAGAZINE USA 69
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Q&A: Nick Campbell | Sola Salons
When did you buy your franchise? I opened my first Sola Salons franchise in La Jolla in 2006, only two years after the brand’s inception. My business partners are my sons, Jeremy and Austin Campbell, along with various financial investors, and together we have 20 open locations in San Diego, providing salon suites to over 800 independent salon owners.
How did you find out about the franchise and why did you choose that franchise? I had several friends and associates from other business ventures who were involved with Sola Salons prior to starting my journey. They’re the reason I found out about the brand and its franchising opportunities. Sola Salons offers franchise owners the flexibility to work from home and establish their own hours while supporting women, entrepreneurs and local organizations. With nearly 700 locations and 20,000 independent beauty pros, Sola Salons is invested in growing and supporting its community at both the corporate and franchise owner level. Through supporting local nonprofit organizations and initiatives, volunteering time and services and continued mentoring and education, Sola Salons takes every opportunity to be a charitable backbone to local communities. At our local Sola Salons in San Diego, we believe deeply in giving back to the communities we live and work in. My business partners and I, as well as many other Sola Salons franchisees, are active in philanthropy and dedicated to supporting others by volunteering and providing support to beauty professionals throughout the country.
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After my granddaughter’s CHARGE Syndrome diagnosis following her birth in 2013, my son and his wife wanted to help other families staying at the San Diego Ronald McDonald House (RMDH) and discovered an opportunity to use an empty salon space in the RMDH. The team renovated it and made the salon functional again, and our Sola San Diego partnered with the local RMDH to open a Sola
What type of training/ support was (still is) provided to you? Sola Salons offers franchise owners the flexibility to work from anywhere and establish their own hours while supporting women, entrepreneurs, and local organizations.
Studio inside the house. Here, Sola San Diego professionals volunteer in the studio to provide complimentary haircuts and other beauty services to families staying at the House. This Sola salon inside an actual RMDH is the only one like it in the entire country - it’s our way of providing families a little respite during times of adversity.
What was your working background? I joined the military due to my love of aviation. In fact, I started flying as young as fifteen! During my five years in service as a U.S. Army Aviator, I flew in Vietnam for a year and in Germany for two years. Following my time in service, I completed an engineering training program and then went to work in the aerospace industry as both an engineer and a pilot. After that, I took on several roles in business management and entrepreneurship, the latest of which was with the Sola franchise. During my free time, I enjoy working out, playing squash, and skiing when in season. I also have a passion for photography, motorcycling, and flying gliders.
What was the turning point that made you realize you wanted to change your career path? The turning point for me was that several friends and associates had shifted their
careers into Sola Salons franchising – so my eldest son and I decided to make the move. My son, Austin, choosing this path had quite a large effect on my decision and I’m very proud that I get to work with family, including my other son Jeremy, who joined us a few years later.
What was the process like once you signed the franchise agreement? As far as training, site selection, fit out, etc. Sola Salons was a very young franchise, so the process was heavily oriented toward learning as we went along. Finding appropriate and affordable real estate in our Southern California market was the first real challenge. Then, building our first salon was next. Educating the market on the concept of a suite-style salon was the next challenge. No one in Southern California had ever heard of the concept, let alone of Sola Salons, given it was a new brand. Our first location started out slowly from a fill standpoint but accelerated as the concept of salon suites caught on. The Sola Salons corporate team has a turnkey process that makes it extremely easy to join the franchise and even expand. They have streamlined all the management processes and continue to guide us on how to successfully open more and more locations in Southern California and beyond.
At our Sola Salon San Diego locations, we also created an education/community center for Sola professionals, relevant beauty product companies, and educators to host classes and events. We’ve named it the Sola Creative Space and it’s free to the community to hold networking events, art classes, business classes, personal gatherings, etc. It also serves as a podcast room where Sola professionals can rent it out for free for classes, coloring classes, business classes, etc. Sola Salons provides additional resources and conferences throughout the year such as Sola’s annual national education event, Sola Sessions, a three-day event that is exclusive to Sola professionals with the beauty industry’s most dynamic, inspiring leaders and change-makers that provide its Sola beauty professionals with cuttingedge industry and business education. Sola Salons also offers an ambassador program called Faces of Sola, where individuals seeking a more active, corporate role with Sola Salons can apply to teach additional styling and services best practices to their fellow beauty professionals. Sola Salons recently rolled out the Sola Connect platform, a wholly unique app that streamlines communication between our management, franchisees and beauty professionals. Developed in-house by our technology team, hundreds of Sola’s franchisees already use the app, with the intent to have Sola’s 20K+ community of beauty professionals rely on the app for access to continued educational materials, communication with their franchise owner and a curated system to help them manage their businesses by spring 2024.
Has your work/life balance improved since buying the franchise? Work/life balance for me is especially Franchising MAGAZINE USA 71
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Q&A: Nick Campbell | Sola Salons
good as my son and his younger brother, along with management staff, take on the vast majority of operational tasks. My role has moved to more of an overseer and advisor.
If someone was interested in joining your franchise system, what would you say to them? As a franchisee, I would highlight the proven business model, the independence and creative freedom we offer to salon professionals, the extensive support and training, and the strong sense of community that sets Sola Salons apart. Our franchise system has a track record of success, and we empower our beauty professionals who rent the spaces to run thriving businesses. I’m incredibly proud to be part of a community that supports entrepreneurship in the beauty industry. Sola Salons is the first ever salon suite concept to partner with Beauty Changes Lives, a nonprofit organization on a mission to establish the beauty profession as a first-choice career. To commemorate the launch of this philanthropic alliance within the beauty industry, Sola Salons is donating $25,000 to the nonprofit for its first-ever K(no)w Beauty Secrets campaign. This initiative serves as a movement to challenge industry perceptions and offer beauty professionals a platform to share their personal narratives and career journeys. 72 Franchising MAGAZINE USA
The key thing I try to tell people interested in our type of franchise is that although it outwardly looks like a real estate business, in fact, it is much more of a hospitality operation, just like a hotel or an airline. Of course, there are the demands of securing real estate and managing a build-out of the locations, but paying attention to the beauty professionals who are our tenants is the key to success and it has to be ongoing. You don’t just sit back and collect rent!
Any last thoughts on a particular aspect of your franchise system that stands out to you? Even though the concept is now approaching twenty years of age, it still is relatively new, and bringing it into a market where it has not previously been, can be a challenge. Nevertheless, properly executed, it can bring success and satisfaction. Sola Salons is a recession-resilient franchise with an understanding of markets across the United States and Canada. Sola brings market resources such as their new BookNow engine, allowing customers to online book and customize their appointments with their independent hairdressers, nail technicians, estheticians, massage therapists, or other beauty professionals. The real estate rental model requires minimal staff, drives unparalleled occupancy, and is backed by 19+ years of salon studio expertise. The model continues to grow increasingly in
popularity, especially amid the pandemic as beauty professionals sought to go independent to offer their clientele more control over their salon experience. Contributing to Sola Salons’ corporate success is a 90% occupancy rate average across 696 locations, a low 20% turnover rate (while other franchise salons see a turnover rate of 80-90%), and an impressive roster of 20,000+ independent beauty professionals. Sola Salons will soon celebrate its 700th location by the end of this year.
About Sola Salons: Sola Salons is the world’s largest studio suites concept for independent beauty professionals, the brand is the leader in the salon studios sector with over 696 locations across the U.S. and Canada. Its innovative salon model empowers hairdressers, estheticians, nail techs, massage therapists, and other like-minded professionals to take control of their lives and careers. Sola provides beauty professionals with beautiful, fully equipped salon studios alongside the support and tools they need to launch their own salon business in no time.
We’re honored to serve veterans. At SYNERGY HomeCare, we’re committed to providing veterans and their families with exceptional in-home care. And with the vast majority of our locations being contracted with the VA, we make it easy for veterans to use their VA benefits to get the quality in-home support they deserve.
VA benefits that may cover home care services include:
Reliable & flexible home care assistance
HOUSEBOUND PENSION:
Here are some of the many ways our experienced caregivers proudly serve veterans: · Companion care · Personal care / assistance with daily activities · Disability assistance · Recovery support for illness, stroke or surgery · Memory care
· Light housekeeping, errands and transportation · Medication reminders · Meal preparation · Assistance with mobility around the home · Respite care for family caregivers
Respite support for military family caregivers We understand that caregiving is a full-time job. If you’re a family caregiver to an injured, ill or wounded service member or veteran, we’re here to help. Our flexible approach to respite care can give family caregivers time to refresh and recharge, whether it’s for a few hours or a few days.
VA AID AND ATTENDANCE:
A benefit paid by the VA to eligible veterans, their spouses or surviving spouses in addition to a veteran’s basic pension. A benefit paid by the VA to eligible veterans who get a VA pension and spend most of their time at home because of a permanent disability. HOMEMAKER & HOME HEALTH AIDE CARE:
A benefit for eligible veterans who need personal care services and help with activities of daily living. May cover the cost of respite care services to provide relief for family caregivers. Care is provided by organizations like SYNERGY HomeCare who are part of the Community Care Network, a network of VA-approved providers.
Call us to find the home care solution that’s right for you.
877-432-2692
SYNERGYHomeCare.com/veterans Proudly independently owned and operated. © 2023 SYNERGY HomeCare. All rights reserved.
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veterans supplement
franchisee in action: Sylvan Learning Center
Veterans Find Success, Pursue Passion with Sylvan Learning Center
Chad Denham
“What’s next?” It’s a common question facing Veterans after retiring from service, whether it’s from external pressure, a recurring inner monologue or a resurfacing predicament when opportunities fall through time and time again. But for Veterans like Chad Denham, Arthur and Nina Fonteneaux, and Dr. Vanity Barr-Little, they found
Dr. Vanity Barr-Little
Marty Conner
their answer and newfound purpose as franchise owners with Sylvan Learning Center.
franchise owners and have seen firsthand how they play into the success of a center.”
“Veterans make fantastic Sylvan owners,” said Jeff Stephenson, Vice President of Franchise Development at Sylvan. “They are committed to serving others, disciplined and have a strong work ethic. These are all qualities we value in
Arthur and Nina Fonteneaux recently pursued franchise ownership with Sylvan and are already multi-center owners in Texas. Arthur served in the United States Army for 20 years, retiring as a Senior NCO, and currently serves as a State Law Enforcement Officer. Nina is also a military Veteran and is now a nurse practitioner working toward her doctorate. “As Veterans and first responders, Nina and I have an up-close look at the real needs in our world and local community,” said Arthur. “We see that students are struggling and feel the responsibility to provide a welcoming, positive environment for them to get the educational support they need outside of the classroom.” Dr. Vanity Barr-Little is an Air Force Veteran with a doctoral degree in business. She discovered her love of learning by experiencing different cultures and people during her time in the service, and it was further ignited after advocating for her children’s academic needs. Now, she has
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invested that passion into two Sylvan centers in Florida, one of which recently opened in Riverview. “I knew I wanted to continue serving others after retiring from the Air Force,” said Barr-Little. “Sylvan was the perfect way to positively impact students’ lives, and ultimately, generations to come.” For Chad Denham, the road to finding a career he was passionate about looked a little different. After serving as a Navy Corpsman for the United States Marine Corps, he graduated from San Diego State University and worked in high-level, business-tobusiness sales for more than two decades.
We see that students are “ struggling and feel the responsibility to provide a welcoming, positive environment for them to get the educational support they need outside of the classroom.
”
- Arthur and Nina Fonteneaux
“I reached a point in my career where I wanted to do something I was passionate about, and Sylvan was the perfect fit,” said Denham. “Growing up, I had a challenging home life and struggled in school. I’m on a mission to help children dealing with similar issues by supporting their needs and building their confidence in the classroom to carry them the rest of their lives.” Sylvan is a notably low-cost franchise, and the company has made ownership for Veterans even more attainable by offering a 10% discount off of the franchise fee. Are you ready to make a lasting impact on generations to come? Start by visiting SylvanFranchise.com.
About SYLVAN LEARNING: With more than 40 years of experience and more than 710 points of presence, Sylvan Learning is the leading provider of personal learning for students in grades K-12. Sylvan is transforming how students learn, inspiring them to succeed in school and in life. Sylvan’s proven tutoring approach blends amazing teachers with SylvanSync™ technology on the iPad® for an engaging learning experience. Sylvan also leads the way with Sylvan EDGE — STEM and accelerated courses and Sylvan Prep — college and test prep courses. Sylvan supports families through every stage of the academic journey. For more information, visit: SylvanFranchise.com.
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FRANCHISEE IN ACTION: Jason Simas | Owner of Shuckin’ Shack Oyster Bar in Surf City, NC.
Air Force to Oyster Bar:
Business Ownership with Shuckin’ Shack after Military Retirement and started getting excited about food. I still wasn’t trying to cook, though. Later, I spent some time in Texas and began to realize just how important food could be. There were guys getting up at 4 a.m. to get the brisket going for their Texas BBQ. That was when I really started enjoying food and going to different restaurants.
After over 20 years in the Air Force, I knew I wanted to spend my retirement in a laid-back beach environment. A Shuckin’ Shack franchise was the perfect opportunity to do so. After enlisting in the Air Force in 1992, I held a long list of roles and responsibilities. I started in logistics as a supply technician then was picked up for the Air Force Honor Guard, so I was attending funerals and White House ceremonies. After that, I did seven years in recruiting, spent time with
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medical teams, then turned into a program manager. It was at this point that I was picked up as a General’s aide. This role is essentially the household manager and personal chef. I was sent to culinary school through the Department of Defense, but I also went to the Culinary Institute of America. This was when I got my background in cooking. Growing up, food had always been a part of my life, but it was burgers and hot dogs at family reunions. It wasn’t until I spent time in Germany and Turkey through the military that I got into the local culture
This was all leading up to my time as a General’s aide. When I got picked up for that role, I didn’t even want to do culinary work in a professional sense — I was intimidated. While there are jobs in the Air Force that are based solely on your culinary skills, this role considered airmen and noncommissioned officers who were strong candidates all-around. They were looking at my track record and work ethic; the General needs to like everything about you and the way you work because it’s a really personal relationship. I was chosen for this reason, and I committed to going to school. I started learning about pastries, sauces and techniques, and everything fell into place. I fell in love with my work, but after the General I was working for retired, I went into acquisitions (purchasing contracts) for a bit before I retired. Around 2013, my wife and I were considering other options. She was working for the government, and I was working for the College of William and Mary managing
hospitality-related tasks similar to what I was doing in the Air Force. But we knew we were getting closer to retirement, and we wanted to get to a location closer to the beach and have an opportunity that would allow us to really relax. We ended up coming across a Shuckin’ Shack ad. There was a photo of an oyster bar in it, and I could truly envision myself there, in that photo. We were traveling a lot and had become foodies. We were getting into oysters, too. All it took was that one photo and the headline they had on the ad, and we were interested.
A Secret Getaway to Carolina Beach We knew we wanted to experience the brand from all sides before starting the investment process. We planned a vacation to Carolina Beach with intentions to visit the local Shuckin’ Shack, but we didn’t reach out to the team before going. It was a secret shopper type of experience because we wanted to make sure we got a realistic view of what it would be like, and we fell in love with the brand. It was somewhere that we could hang out all day, and everything about the model just screamed, “We can do this.” The more I researched the brand, the more confident I became. Jonathan Weathington, the CEO, was very supportive of having a veteran in the system. In addition to veterans’ overarching ability to follow systems, he recognized my history in hospitality, and he holds strong personal beliefs about the resiliency and grit of veterans. We’re able to adapt and overcome, and we’ve been trained to react flexibly, even in unexpected circumstances.
We ended up being the first veteran franchisee to sign on, and Jonathan made it very clear that he would be interested in our feedback and constructive criticism as the emerging system grew. He has said time and time again that veterans give and take feedback well and can make crucial contributions to both specific franchise systems and the overarching franchise industry. Hearing this — the value he saw in veterans and in me, specifically — only made me more confident. I was excited to take the next step. I understood that, while franchises aren’t a guaranteed success, they are business models that have been vetted, and this can also make the borrowing process a bit easier. I got in touch with an approved vendor, and we opened our doors in 2015. It’s been a great eight years. We’re one of the top-performing locations in the system, and we’ve built a team of reliable, highcaliber staff members. We’re coming up on the 10-year mark, and we’ll be more than happy to sign on for another 10.
I just turned 50 this year, and I’m already receiving one pension from the military, so we’re excited to move forward with another chapter with Shuckin’ Shack as the brand grows. There are a lot of unknowns, but there are even more tools in place. We’re just doing our thing and enjoying what we do. I think a lot of our success can be attributed to my military background. I’m a good rule follower, but I’m also good at moving things around when I need to. I have a certain set of tools that I’ve developed, and those are applicable both in military contexts and beyond. Given the success I’ve seen with Shuckin’ Shack and the franchise model, I encourage brands to focus on military markets and veterans that are looking for their next step to take a look at franchising. Over the course of a military career, we prove that we have ourselves together. We’re honest, we’re reliable, we’re communityoriented, and we’re great entrepreneurs and operators.
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franchisee in action: Tropical Smoothie Cafe
Local Heroes:
Paul and Armi Rhodes Bring Tropic Time and Community Spirit to Clarksville Paul and Armi Rhodes have quickly become an integral stitch in the fabric of Clarksville, Tennessee. With a combined history of over 40 years in the military, the Rhodes’ have continued to dedicate themselves to the very same values their service instilled in them – a commitment to uplifting their community, supporting those around them and making a conscious effort to be part of something bigger than just themselves. Though they have since traded in their service uniforms for the colorful Tropical Smoothie Cafe ensemble (yes, colorful polo and nametag included), the newest adventure for the Rhodes family is nothing short of a mission to Inspire Better®. Their journey with Tropical Smoothie Cafe begins back in basic training, where Paul and Armi first met. “That was over 30 years ago,” Armi recounts. “Now we have two children and several businesses together, so we’ve done a lot of growing since then.” Armi served the US military for more than 20 years as an army nurse, while Paul served just under 30 years as a military policeman. Both were incredibly successful in these fields, but the husband-and-wife duo knew they wanted to eventually pursue business ownership once they retired from their service. “I had transitioned to serving as a recruiter, and a new Tropical Smoothie Cafe location was being built right next door to our office,” said Paul, reflecting on the moment that ignited their journey into franchising. “That was the first time I had ever tried 78 Franchising MAGAZINE USA
When you step into our cafe, “ it’s more than just grabbing a smoothie; it’s stepping into a space on Tropic Time™, where you can relax, recharge and refuel your mind.
”
their smoothies and food. I called Armi immediately and said, ‘I think I may have found our next move.’” Just a short time later, the Rhodes were open for business with their first cafe in Clarksville. Their second location followed shortly after, and they most recently opened a third non-traditional cafe on Fort Campbell’s military base. The Rhodes both recall the veteran discount Tropical Smoothie Cafe offered as a cherry-ontop of the franchise agreement. Knowing firsthand just how important veteran benefits can be to those who have served, the incentive showed them that Tropical Smoothie Cafe is committed to setting community leaders up for success. Their business ownership and growth are also marked by numerous community giveback initiatives, something that they’ve held closely to their hearts since the beginning of this journey. “We’ve always believed in the power of giving back,” said Armi. “It’s not just about serving smoothies; it’s about serving our community and inspiring better every single day. We’ve stuck by the message that there’s always something bigger, some greater cause, that’s more than yourself, so we’ve really tried to implement those same values into our day-to-day operations.” Armi is the founder of Mindful Kids Inc., a non-profit organization that offers free yoga and mindfulness sessions to local children and teenagers. The organization was started as a way to give local kids an outlet to nurture their minds and provide them with the tools to live mindfully. “It’s all about fostering a sense of mindfulness and
self-awareness,” said Armi. “We believe that by instilling these values early on, we can inspire a generation of conscious and compassionate leaders for the future, something that I wish more children had access to.” Their involvement doesn’t stop there. Paul is an active board member of Operation Stand Down Clarksville, a local organization providing support and benefits to veterans. He is also deeply committed to Recover Our Sons, an initiative focused on empowering and uplifting young men within the community. In addition, Armi is a longtime volunteer for the Fisher House Foundation, an organization that provides free housing for the loved ones of active duty and veteran personnel who are undergoing medical care. “We’ve always been driven by a sense of duty and service, both in the military and beyond,” said Paul. “It’s about making a real impact and creating a ripple effect of positivity, not just for ourselves but for those around us.”
That sentiment also rings true for why the couple landed on Tropical Smoothie Cafe. The menu and relaxed environment have truly transformed the Rhodes’ lives, allowing them to embody what it means to live a better lifestyle as opposed to the always-on-the-go lifestyle so many people are currently leading. “When you step into our cafe, it’s more than just grabbing a smoothie; it’s stepping into a space on Tropic Time™, where you can relax, recharge and refuel your mind,” said Armi. “It’s about inspiring better choices and better living, not just for ourselves, but for our community as a whole. We want to see them succeed, and this feels like a tangible way of doing that.” As they continue to expand their vision, the Rhodes remain committed to their mission of serving the community, one smoothie at a time. While their three cafes are thriving, their hope is to continue extending their reach and impact, spreading a message of community and inclusivity throughout the Clarksville community and beyond. Franchising MAGAZINE USA 79
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HAVE YOUR SAY: Mathnasium Learning Centers
From Military Pilot
to Center Director at Mathnasium - A Navy Aviator’s Journey into the World of Numbers Mathnasium Learning Centers, the iconic math education franchise, is in the business of helping kids fall in love with math. Tim Madden, who served for nine years on active duty in the US Navy, loves being part of educating the youth in a subject so many are afraid of but can master with the right approach.
Madden’s Time in the Military & The Skies Upon graduating high school, he received a four-year Navy/Marine Corps ROTC scholarship to Villanova
University, where he obtained a degree in
Engineering. Later, he was commissioned as an officer in the United States Navy where he completed flight school in
Florida and Texas, earning his wings and becoming a Naval Aviator.
Madden served for nine years on active
duty, holding many positions in his time with the military including; Aircraft
Commander, Instructor Pilot, and finally, Senior Instructor Pilot. After leaving
the Navy, he became an Airline pilot for JetBlue Airways out of John F. Kennedy
Tim Madden
a First Officer on the Airbus A320, and,
Centre Director, Mathnasium Learning Centers
Airport, New York where he started as within one year, he became a captain.
At the time, he was one of the youngest Large Commercial Aircraft Captains in the country, but eventually, he left JetBlue Airways to tackle new challenges.
Madden’s Discovery of Mathnasium Madden had many options available to him when he was transitioning back to civilian life, but he knew that he wanted to go into a business helps other people. Madden had always had a passion for teaching, leading, and helping others achieve their goals, and was eager to find a franchise he could join that would not only coincide with his engineering background, but also help educate the youth. Mathnasium seemed like just the type of purpose-driven business he was searching for. On his search for a purpose-driven business, Madden and his wife Pamela, who owns the center, learned that as a part of their mission to engage the best franchisees, Mathnasium offers qualified U.S. veterans and active military a full 80 Franchising MAGAZINE USA
Being aware of not only your “ strengths, but your weaknesses, is key to running a successful business. When you can rely on different individuals on your team based on their specific strengths, well, then you have an unstoppable, well-oiled machine.
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$10,000 off the initial franchise fee, which is a 25% discount. Mathnasium saw the Madden’s dedication to the brand’s mission right away, and knew first-hand that Tim’s military training provided him experience in leadership, time management, adapting to change, and following a process, which all comes down to one factor; discipline. Over the course of operating his own Mathnasium, Madden quickly realized for himself how well his time in the military had prepared him for running a business. “The disciplinary culture of the military has definitely transferred over to my leadership style at Mathnasium. There’s a lot to be done in a day; and there is a clear system in place that needs to be followed properly in order to provide the best experience for our students. The extreme focus and attention to detail it takes to be an honorable instructor pilot is very similar to how I like to lead my staff and generally run my center,” said Madden. “Being aware of not only your strengths, but your weaknesses, is key to running a successful business. When you can rely on different individuals on your team based on their specific strengths, well, then you have an unstoppable, well-oiled machine.”
Mathnasium’s Mission With demand for supplemental education skyrocketing across the globe, Mathnasium Learning Centers has helped hundreds of thousands of students around the world understand, master, and fall in love with math. The rise in demand can be attributed to many factors; the first and most pressing being pandemic-related learning loss.
Students in the United States are suffering from historical setbacks in their schooling and the fear of math is accelerating. According to a recent survey conducted by CueMath, approximately 82% of students between Grades 7 and 10 struggle with apprehension around math learning. This, paired with the results of the newly released Nation’s Report Card from the National Assessment of Education Progress (NAEP), is showing alarming decline in math scores, and has been a huge cause for concern. As parents look ahead to the future, they want to be sure that their children are getting what they need to fill in any learning gaps, catch up, and get ahead in math. Mathnasium franchise operators like Madden, who come with the skills to lead a business with a purpose-driven mission, are meeting the surging demand for math tutoring. Using proprietary teaching methods like the Mathnasium Method™, has transformed the way kids learn math. Mathnasium centers build a foundation for math mastery through deep understanding by starting with what students already know, addressing any learning gaps, expanding their mathematical thinking, and adding new concepts in sequence. The method works for kids of all ages and skill levels, whether they’re struggling in math,
doing okay but could be doing better, or are already excelling but need more of a challenge. “If you’re looking at the best career options for students entering college today, going into a STEM-based discipline (Science, Technology, Engineering and Math) would be at the top of the list,” said Madden. “My degree in engineering has taken me far past my expectations, and I hope to show students just how valuable learning these key skills are. When parents drop their kids off at our Mathnasium center, not only are they trusting that we are teaching math in a fun and understandable way, but they are investing in their child’s future.” By helping a struggling student overcome their struggles with math, or helping an exceptional student dream even bigger, Mathnasium franchisees manage businesses that make a world of difference to parents, teachers, students, and families alike. Since the brand’s founding in 2002, Mathnasium has grown to over 1,100 locations around the world and has catered to the high demand for supplemental education in communities everywhere. As the brand keeps growing, so will the inspiring stories and business ventures of its dedicated franchisees like Madden. Franchising MAGAZINE USA 81
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franchisor in depth: Workout Anytime
Military Experience Prepared Workout Anytime’s President to Build a Successful Franchise the role of a radar technician during the Vietnam War. Through his service, he worked for one of the top squadrons under the 8th Fighter Wing: the 555th Tactical Fighter Squadron. His time in the military took him all over the world, including Turkey, Thailand and Izmir, where he spent a month living in a tent. In 1970, Quattrocchi was honorably discharged and found himself in search of his next venture, this time in the civilian world.
Transition to Civilian Life Quattrocchi’s transition to civilian life started with a move to Atlanta, where he took a $2 an hour job as an instructor with the European Health Spa. He soon fell in love with the healthcare industry, and before long, he had worked his way up to a management position before claiming the role of Vice President of American Fitness Centers, overseeing 50 clubs across the southeastern U.S.
From his time as a Staff Sergeant to running a successful fitness franchise brand, John Quattrocchi has always lived by the mantra, “Think big, keep it simple and do it with integrity.” John Quattrocchi, co-founder and president of the 190-unit, 24-hour fitness franchise Workout Anytime, attributes much of his current success to the experience he gained while serving in the military. 82 Franchising MAGAZINE USA
“The lessons I learned from the Air Force in discipline, leadership and communication are all tools that have been necessary in the successful running of my business,” he said. Since being founded over 20 years ago, the 24/7 fitness brand that focuses on results-based workouts has sold over 100,000 new memberships and continues to be met with high demand.
Military Background Starting in 1966, Quattrocchi served for four years in the Air Force, reaching the rank of Staff Sergeant while also holding
From there, he took the leap and created his own brand, Workout of America, which was a chain of large clubs that included swimming pools, indoor tracks and racquetball courts, before deciding he wanted to pursue a smaller model that would allow him to lower the membership cost to increase the number of memberships.
Lessons Learned and Leveraged These early achievements and smooth transition to civilian life was just the beginning of Quattrocchi’s success. Through his time in the military, Quattrocchi became well-equipped for business ownership, honing his skills in discipline, leadership and communication. “In order to have a great team, you have to be a great leader. This is true both in
the service and as a business owner,” he said. With his expertise and background, it is no surprise how quickly he took on a leadership position with American Fitness Centers, but his leadership skills were also partnered with lessons of perseverance. “Being in the services teaches you that you can do anything that you have to do, and you can take that principle and translate it into accomplishing whatever you want to do, especially something you have a real passion for,” he said. Another mentality that Quattrocchi brought forward with him into civilian life is that the better you are at what you do, the more people you will be able to help. When running a business, this translates to growth. Quattrocchi has seen plenty of growth and has handled the complexities of largescale business ownership gracefully. He explained that running a business takes a lot of planning and required him to utilize the discipline he acquired in the service to stick to a plan and stay organized.
Workout Anytime Quattrocchi and his business partner, Steve Strickland, had both worked with some of the biggest names in the fitness industry, such as American Fitness and Bally Total Fitness. However, they were ready to take leadership of their own project that allowed them to deliver first-class, low-cost workouts through a scalable model. Workout Anytime’s first location was
opened in Douglasville, Georgia, and within just nine months, the brand had earned over $1 million in receivables. Now, the franchise has nearly 200 locations across 20 states, and Quattrocchi believes his success is attributable to the lessons he learned from the service, along with some good advice from a friend. The three major principles that inspired Workout Anytime’s business plan actually came from one of Quattrocchi’s friends. “Think big, keep it simple and do it with integrity,” said Quattrocchi. Over the past several years, Workout Anytime has garnered a great deal of recognition. Namely, the fitness franchise achieved the number 353 ranking in Franchise Times’ Top 400 list of largest franchises, beating
its previous years’ position of number 380, and shows no sign of slowing down.
Advice to Fellow Veterans Seeking Franchise Opportunities Quattrocchi’s advice to fellow veterans who are seeking similar success in business ownership is simple: Find something you are passionate about and pursue it. He explained that veterans truly have all the training and experience they need to become successful franchise owners and, with a bit of hard work, they can leverage these skills to build their own legacy. And, of course, no matter what brand or industry you choose to pursue: “Think big, keep it simple and do it with integrity.” Franchising MAGAZINE USA 83
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franchisor in depth: United Defense Tactical (UDT)
Fortifying American Communities By Empowering Private Citizens Over the past two decades, security-conscious Americans have been forced to acknowledge the grim reality that their once-safe nation has become an unpredictably dangerous civil conflict zone. Violent crimes occurring every 24.6 seconds, political division, civil unrest, and acts of terrorism have changed the once wholesome face of America, and the now battle-weary personal perspective of every flag-waving American right along with it. With ever-growing pressure on the already over-burdened American infrastructure and police response rates of 22 - 145 minutes and climbing, now more than ever private citizens seek proven methods of self-reliance, with a large collective desire to be their own “first responders”. Where the unpredictability of safety 84 Franchising MAGAZINE USA
concerns has become a new normal, United Defense Tactical (UDT) emerges as not just a business, but as a vital contributor to public safety and personal empowerment. Founder and CEO, Wes Fox, believes that “the key to strengthening community defense is by directly empowering its private citizens. Simply stated; given the confidence and ability to protect themselves and their family, you give them an equal level of self-confidence and technical ability to safely and effectively protect their communities as well.”
UDT’s training classes transform the safety-conscious into the safety-confident, armed with comprehensive skills to protect and defend in any situation. Combining cutting-edge technology with professional self-defense training instruction, their state-of-the-art facilities have created an unparalleled, controlled learning environment to teach every skill level how to assess, communicate effectively, de-escalate situations, move efficiently, and function effectively in high-pressure, reality-based scenarios.
A man with a progressive long-range vision of revolutionizing the somewhat antiquated concept of community civil defense has the answer many seek; making UDT’s realitybased, progressive firearms and selfdefense training curriculum developed by former Navy SEALs and high-level tactical operators available to everyday citizens, everywhere.
• Firearms + Tactical Training Courses
With classes across 3 main categories, they are unrivaled in providing the most wellrounded firearms and self-defense training curriculum in the world under one roof: • Self-Defense + Conditioning Courses • Indoor Range Experiences UDT’s franchising model is a carefully
crafted pathway, designed for those who are passionate about making a tangible impact in the realms of personal safety and community well-being. If you are a forward-thinking entrepreneur, UDT invites you to join forces and become an integral part of a movement that prioritizes the safety and well-being of communities by bringing this innovative concept to your town. Far beyond the typical franchisorfranchisee relationship, UDT immerses each in a culture of excellence, complete with extensive training that equips franchise partners not only with the skills to run a successful business but also the knowledge and understanding of the crucial role they play in community safety. Their support system includes comprehensive training programs, innovative marketing strategies, and ongoing operational support to ensure each franchise is positioned for success. UDT programs are carefully designed to ensure that all training provided is aligned with the highest standards of safety and legality. They emphasize the responsible use of firearms, underscoring the importance of understanding and respecting the power they hold, focusing on empowering individuals to protect themselves and their loved ones in situations that demand it. This not only enhances their safety but also contributes significantly to the broader community safety.
Every UDT franchise stands as a beacon of strength and support within its community. Their franchisees are not just business owners; they are influential community members who play a pivotal role in enhancing local safety. By fostering strong relationships with local organizations and groups, UDT franchisees become part of the tapestry of their communities. They conduct workshops and seminars, sharing valuable knowledge and skills, and are not just about teaching reality-based threat training; they’re about building community resilience and empowering individuals to feel safer and more confident in their daily lives. In a society where self-reliance and personal safety are increasingly prioritized, UDT franchisees are uniquely positioned to meet this growing need. They offer not just a service, but a vital resource that helps individuals feel more secure in an uncertain world.
Our vision for UDT’s future is ambitious and far-reaching. We see a nationwide
network of franchises, each contributing to the overall safety and security of the country; a unified force for positive
change. UDT’s expansion plans include the establishment of state-of-the-art
facilities across the nation, ensuring that no
community is left without access to top-tier
training. As they grow, their franchises will become cornerstones of their communities, known not just for their quality of service, but for their commitment to the greater good.
UDT is more than just a training program; it’s survival. If you share their vision
and are prepared to take on a rewarding
entrepreneurial journey, consider joining their franchise family. Together, you can
profoundly impact the safety and security of our nation, one community at a time.
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Y A W T A E R G EA R A S G A-Z LISTIN BUSINESS R YOU OTE TO PROM
Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or ad! To learn about the A-Z directory or any other products, please contact Vikki Bradbury: vikki@cgbpublishing.com 86 Franchising MAGAZINE USA
www.franchisingmagazineusa.com
Beans & Brews Coffee House has been around since 1993, when the Laramie family opened shop next to Salt Lake City’s beloved hangout, Liberty Park. The family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. They soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, Idaho and Nevada. The Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. They carry on our best
Business Finance Depot
traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. Our guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. And we dig getting to know newcomers and welcoming them to the Beans community. Come in for a cup, alone or with a friend, and make yourself at home. And let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. Cheers, and stop by soon. Contact: Kim Falk Email: kfalk@beansandbrews.com
Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.
Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley
Clayton Kendall
materials including uniforms, signage, branded merchandise and print collateral.
Clayton Kendall provides a simple, easy to use e-store platform that connects your franchisees to our integrated front-to-back inventory management system. Our system controls the creation, production, fulfillment, distribution and shipping of all your marketing and sales
Comet Cleaners Franchise Group, LLC Become a part of the largest family-owned dry cleaning chain in the USA through our franchising opportunities. Be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. Comet Cleaners and Laundry Services is here to help you help others. Our 60 years of brand history speaks
Drybar Shops Franchising Drybar is an innovative concept in the multi-billion dollar beauty industry and as the world has changed so much so fast, there has never been a better time to make your entrepreneurial dreams come true! Drybar has taken the country by storm with a refreshingly simple concept: provide amazing blowouts, in a fun and beautiful environment, at a great price. Life is too short not to do something you love! Drybar is more than just beautiful hair in about 45 minutes. It’s the experience, the happiness and the confidence women feel after a fresh dose of Drybar!
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Beans & Brews Coffee house
Clayton Kendal is the single source marketing solution for dozens of national franchises. Contact: Dan Broudy, CEO Email: dan@claytonkendall.com Phone: 412-798-7120 (1-888-799-4757) Website: claytonkendall.com
for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise. For more information: Contact: Jack D. Godfrey Jr. Phone: 888-461-3555 Email: franchising@cometcleaners.com Website: cometfranchising.com
In addition to the strong brand and customer experience established by Drybar you will benefit from the infrastructure of being part of WellBiz Brands, Inc. A best-in-class franchise platform specializing in beauty and wellness concepts with nearly 1000 locations, WellBiz Brands, Inc has developed resources to help you every step of the way! For more information please contact Kelli Schroeder at: Ph: 303 663 0880 E: Leads@Drybarshops.com https://www.drybarshops.com/franchising/
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Fastsigns® Now more than ever, businesses look to FASTSIGNS for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company. We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 ®
filta environmental Filta’s environmental franchises have been handling the tough but essential job of fryer management and cooking oil filtration and removal (and other important related tasks) for restaurants and food establishments for over 20 years. Our proprietary filtration system gets more life out of commercial cooking oil, saving our customers time and money, and our ability to recycle oil once it’s outlived its usefulness means protecting the environment from spills and haphazard disposal.
every week, and when you partner with us to open your Filta Environmental Kitchen Solutions franchise, you’ll enjoy the freedom of being your own boss, benefit from unmatched franchisor support, and tap into multiple revenue streams that leave the environment healthier and employees safer from the risk of painful burns and other accidents. The best way to learn more about what it takes to invest in one of our Environmental Franchises is to contact us for more information. Filta offers a $5,000 franchise fee discount to Veterans.
Today, Filta meets the needs of over 7,000 customers
Phone 866 513 4582
Generator Supercenter
By becoming a Generator Supercenter home services franchise partner, you can benefit from our impeccable reputation, established business model, customer service network, and proven experience in the power supply industry.
Generator Supercenter is the #1 seller of Generac generators, and this allows you to enter this emerging market with instant brandname recognition that is associated with quality and reliability. People know our brand name and trust the brand products that we offer. Generator sales are part of a growing industry that appeals to both the public and private sectors.
grease monkey Founded in 1978 and part of the FullSpeed Automotive® family of brands, Grease Monkey® has grown to more than 500 centers internationally with operations in the United States, China, Colombia, Mexico, and Saudi Arabia. The brand has flourished, thanks to a commitment to customer service, innovation, and driving strong ROI for franchisees. One reason Grease Monkey is a great business opportunity is because nearly everyone in America drives, and more than 99% of the vehicles on U.S. roads need regular oil changes. Americans cumulatively drive about 3.2 trillion miles per year, and Americans are keeping their
Honest Abe Roofing Since 2007, Honest Abe Roofing has been installing, repairing, and maintaining residential and commercial roofs. Within just 5 years of franchising, HAR has expanded into over twenty locations. Honest Abe Roofing has been awarded Entrepreneurs Top 500 Franchises of 2022, and Qualified Remodeler’s Top 500 Franchises of 2023. Founded in the small town of Terre Haute, Indiana, Kevin Newton launched his small-town business and slowly gained customers from his friendly demeanor
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• Franchise Research Institute World Class Franchise 20112015 • Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com
For more inforamtion: Contact: Glenn Leingang Phone: 281-251-6100 Email: glenn@generatorsupercenter.com Website: generatorfranchise.com
vehicles longer than ever before. According to research conducted by S&P Global Mobility, the average age of light vehicles in the U.S. rose to an all-time high of 12.2 years in 2022. This is the fifth straight year the average vehicle age in the U.S. has risen. Drivers understand that to extend the life of their vehicles, routine maintenance is a must. Even if you don’t have automotive repair experience and are simply exploring the industry because of its stability and strong margins, you can be assured that you will be backed by a large franchise support team dedicated to your success. We provide training, marketing support, and a wide range of tools to help you find customers and serve them well!
and skilled roofing craftsmanship. Within a few years, Newton took initiative to grow his small business into something bigger, and better. Upon this new direction, his business took off, and Honest Abe Roofing began growing into a large corporate roofing franchise, with its one-of-a-kind small-town feel. Since opening, Honest Abe Roofing has never stopped growing! Contact our VP of Franchise, Brian Kiefer, at brian@honestaberoofingfranchise.com to learn how you can become a leader in the roofing industry. https://www.honestaberoofing.com/
Image One USA is a commercial cleaning services business. The Image One franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. It is regularly recognized as a top franchise by third-party franchise and business publications, including CNBC.com, Entrepreneur. com and Franchise Business Review. Image One franchisees work for themselves in a unique relationship with the franchise company. Image One provides them with customer support for their business, ongoing training, along with assistance with billing, equipment and sales training. Image One
Kumon North America Inc. High school math teacher Toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic. Realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.
Mayweather Boxing + Fitness After 21 years of being at the top of the boxing world, and winning multiple world titles, Floyd Mayweather has partnered with an industry-leading team to help entrepreneurs become champion business owners. Mayweather Boxing + Fitness studios have now become the gold standard in boxing group fitness. Designed for Greatness – With over 100 locations open or in development, Mayweather Boxing + Fitness is connecting with savvy entrepreneurs who want to be a part of the most exciting brand to hit the boutique fitness category in a long, long time. $22B Industry – Fitness is back, and it’s stronger than ever
McMillan PLLC McMillan PLLC is an innovative law firm focusing on commercial real estate law, financial services, and business law. Our attorneys are licensed in North Carolina, South Carolina, Georgia and Tennessee, and serve our clients from the firm’s Charlotte and Charleston offices. We represent tenants in commercial lease negotiations and are particularly attuned to the
NerdsToGo Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo! Computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. That is why NerdsToGo is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely
provides necessary training, tools and support to help franchise affiliates build their business, including teaching franchisees the latest cleaning techniques and empowering them with insights on best-in-class equipment and technology. Ongoing training is delivered both at Image One’s corporate headquarters and onsite at existing client locations to ensure that franchisees continue to grow their own businesses. Image One has commercial cleaning franchise locations covering Chicago, Cincinnati, Dallas, Denver, Detroit, Fort Myers, Nashville and Orlando. Franchise territories are available nationwide. For information on the franchise, visit http://ImageOneUSA.com
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Image One USA
With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems. Today, at locations throughout North America, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills. Phone: 201-928-0444 Website: Kumonfranchise.com
before. While gym memberships are up all across the country, it’s group fitness that’s really exploding. While the majority of the boutique fitness industry offers a different spin on the same product, one brand stands out as a clear differentiator and an emerging leader of a booming category. Unprecedented Growth – With so much momentum behind the brand, Mayweather Boxing + Fitness is already one of the fastest growing franchise opportunities in the United States, and is continuing to take the market by storm. Contact: Ryan Reeves Email: ryan@mayweather.fit Website: https://mayweatherfranchise.com/
specific needs of franchisees. Our founder, Shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space. McMillan PLLC prides itself on providing legendary service at fair rates. For more information contact Shawn McMillan at: Phone: (980) 585-1260 Email: Shawn@McMillanpllc.com Website: https://mcmillanpllc.com/
on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. This means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. Contact us today to learn why NerdsToGo is one of the fastest growing computer service and technology franchises in the United States!
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FR A NCH I SE & SERV I CES D I RECTORY
Next Health
Therapy, Hormone Optimization, Ozone Therapy, and Aesthetics.
Next Health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.
As a one-stop shop of premium wellness services and technology, Next Health gives you the tools you need to live your healthiest life. Our experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.
Health is the abundance of vitality. The Next Health journey is a medical, data-driven approach empowering you to live healthier, longer. Conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, Next Health Members and Guests can enjoy: NAD Therapy, IV Therapy, Cryotherapy, Infrared Therapy, Hyperbaric Oxygen
OHM Fitness OHM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMS) technology integrated into a small group setting. The EMPower Suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. It is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. OHM Fitness is the first fitness franchise to offer this wireless EMS technology in a group setting.
Remedy Spa & Salon Suites Remedy Spa & Salon Suites first opened its doors in Atlanta, Georgia in 2018. As an attempt to enter the highly profitable health and beauty industries, Remedy Spa & Salon Suites came equipped with 22 fully leased salon suites. To date, they have opened three locations through Metro-Atlanta. Amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances.
The technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. OHM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of HIIT training. It is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. It doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone. Contact: Doug Payne Phone: (480) 582-2900 Email: franchisees@ohmfitness.com Website: www.ohmfitness.com
chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education. Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts. Remedy Spa & Salon Suites already has an established market presence and substantial market penetration in Atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.
Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution
www.remedysalonsuites.com/franchise
SSCP Management, Inc.
on portfolio purchases, individual purchases, multi-family investments and retail properties. Led by President Chris Dharod, the company’s primary objective is to strengthen the communities it invests in and provide second-to-none service through all its business ventures.
SSCP Management, Inc. is an award-winning, familyowned and operated management company with a portfolio of high-profile restaurant brands and real estate holdings. The Dallas-based company is a leader in the restaurant industry with established, high-profile brands such as the 300-unit Cici’s Pizza brand, 44 Sonic Drive-In locations, 80 Applebee’s locations, the Roy’s Hawaiian fusion chain, and JMC Distribution. The management company also owns a diverse real estate portfolio with more than 100 assets that includes shopping centers, medical office buildings, industrial, and multi-family properties across the United States. SSCP Management’s real estate practice focuses
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For more information contact Vanessa Kekina at: Phone: 310-295-2075 Email: marketing@next-health.com Website: www.next-health.com
remedysalonsuites@gmail.com
SSCP is looking to significantly increase their holdings as they build a larger presence in the commercial real estate world, focusing on acquiring retail and additional multifamily properties nationwide Contact: Kerry Assa, Director of Real Estate: 214-926-4873 (Kerry’s cell) or 972-644-9494 x 128 (Real Estate general box) Email: kassa@sscpmanagement.com Website: www.sscpmanagement.com
SYNERGY HomeCare is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U.S.
or developmental disabilities, chronic health conditions or recovering from illness or surgery. No matter what each person’s circumstances are, SYNERGY HomeCare steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.
The company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical
For more information please contact Mike Steed at: 888-578-5357 mikesteed@synergyhomecare.com SYNERGYHomeCareFranchise.com
The Entrepreneur’s Source
continuously since it started franchising in 1998 and continues to lead the $1.5 billion business coaching franchise market in North America.
Established in 1984, The Entrepreneur’s Source® is North America’s leading Career Ownership Coaching™ franchise dedicated to empowering those who yearn to be self-sufficient and want to take control of their lives by finding a pathway to help them achieve their Income, Lifestyle, Wealth and Equity goals. The Entrepreneur’s Source® has grown
The Goddard School Goddard Systems, LLC, is the manager of The Goddard School® franchise system. The Goddard School is the acknowledged leader in the premium early childcare and education market segment. The Goddard School has been consistently named one of the top childcare franchises in the United States by Entrepreneur Magazine and one of the Top 200 franchise systems (in worldwide sales) by Franchise Times. Children learn best through experience. For 35 years, The Goddard School has employed
United Defense Tactical Founded in 2019 and franchising since 2023, United Defense Tactical is the first-of-its-kind self-defense training center actively bringing safety and protection to communities, families, businesses, and individuals. Wes Fox, Founder and Chief Instructor, saw the disconnect between training in a static environment and real-life scenarios, and founded United Defense Tactical as a way to bridge that gap. Members at United Defense Tactical receive a cumulative and educational training experience through an extensive curriculum while eliminating the risk and danger of training with live ammunition.
wellbiz brands inc. WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives. With five separate franchise brands, Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that
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SYNERGY HomeCare
The Entrepreneur’s Source® network of career ownership coaches offer coaching to individuals seeking alternate career possibilities outside of the traditional job market. For more information about The Entrepreneur’s Source, please visit entrepreneurssource.com.
academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life. The Goddard School serves more than 90,000 students from six weeks to six years old in more than 600 Goddard Schools in 37 states and Washington, D.C. To learn more about The Goddard School, please visit GoddardSchool.com. For more information about The Goddard School franchise system, visit GoddardSchoolFranchise.com.
Courses range from beginner through police or military level experience. Our Reality Based Threat Training concept is a cutting-edge approach to training individuals in real-world threat scenarios. Using dynamic virtual reality technology, it employs immersive simulations, self-defense, mindset, de-escalation and more, to create a highly realistic training environment. For more information contact Ken Lynch Phone: (949) 612-2711 ken@uniteddefensetactical.com https://uniteddefensetactical.com/
offer exceptional, service-based experiences through recurring revenue models. Our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands. We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.
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