franchisor in depth: Primrose Schools®
Primrose Schools® Dedicates 40th Year to
Serving More Children Through Expansion of Early Education and Child Care “
The company awarded 27 franchise agreements, opened 22 schools and experienced a 340% increase in potential franchise owner inquiries compared to 2020.
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This growth comes on the heels of a successful 2021. Primrose Schools maintained its trusted reputation for safety and service excellence throughout the pandemic, which led to positive financial growth and several important development milestones. The company awarded 27 franchise agreements, opened 22 schools and experienced a 340% increase in potential franchise owner inquiries compared to 2020. Pre-pandemic inquiries from 2019 were outperformed by 142% as well. Enrollment also remained high over the last year, with many locations continuing to have waitlists for students. Building on this momentum, the company is poised to reach its milestone 500th location by this time next year.
Child care is an essential service, and the pandemic has elevated awareness of the importance of quality early education and care to maintaining a thriving economy. One in three households are struggling to find the child care they need to return to work, according to a recent poll conducted by NPR, the Robert Wood Johnson Foundation, and the Harvard T.H. Chan School of Public Health. Equally alarming, ReadyNation and Council for a Strong America estimate this unmet demand costs the U.S. economy $57 billion each year in 46 Franchising MAGAZINE USA
lost productivity, earnings, and revenue. As working parents struggle to access this essential service, Primrose Schools is kicking off its 40th year dedicated to helping both new entrepreneurs and veteran franchise owners meet the early education and care needs of families in their community by opening schools and expanding access to Primrose’s time-tested and award-winning Balanced Learning® approach. A premier early education and care leader with nearly 475 locations, Primrose Schools is projected to open an estimated 25 new schools in 2022, several of which are in urban locations like New York City.
“Primrose Schools revolutionized early childhood education through its proven model, continued innovation and tireless commitment to supporting its franchise owners and the children and families they serve with the guidance and tools to thrive,” said Steve Clemente, President of Primrose Schools. “We have expanded access to premier early education and quality child care significantly over the last 40 years. But as demand for these essential services continues, Primrose remains focused on empowering entrepreneurs to create a brighter future for all children and families by bringing new schools to communities across the country.” At a time when families are returning to
