EXPERT ADVICE: Lucas Frey | CEO | Bella Vista Executive Advisors
7 Steps to Maximize Employee Engagement Why are some franchisees successful and others aren’t? They all have the same operations manual and business model. One determination of success is how franchisees engage with their team. It is costly to lose great employees and keeps your franchise from growing faster. Many articles address “the great resignation” and how companies must adapt to the “new normal” to retain 44 Franchising MAGAZINE USA
their teams. The pandemic has caused a short-term shock wave in many aspects of everyone’s lives. This article discusses how to engage with your franchise’s employees, so the great ones don’t want to leave for greener pastures; no matter the subsequent business trauma, you have systems in place. If you master all 7 Essentials, your franchise will keep your top talent no matter what issues arise.
Consistent training and professional development are required A Successful Franchisee seeks to move
forward and learn something new every day. Learn one new thing each day, and in a year, WOW, you’ve grown. Create systems providing professional training for your team, including you. Your franchise value will increase tremendously. I saw this first hand with ImageFIRST and, more pronounced, as the Terrace Park Fire Department Chief. One of the first decisions from the leadership team created systematic in-house Firefighter Level I training (a level above requirements) and promoted outside professional training for all members. As a result, the organizational engagement, confidence, and morale
