WOMEN IN FRANCHISING: Serena Meteau
This Black Female Exec Juggles Career, Motherhood and a New Business I have always had an entrepreneurial spirit, but after having my second child, I wanted to develop it further and decided to take a leap of faith. I chose AKT as an entrepreneurial venture because I knew I wanted to go the franchise route, and it was the perfect fit for me and the three specific qualities I was looking for - boutique, different, and authentic. I have seen first-hand the positive results and experiences that boutique fitness delivers, being a member of a few other studios previously, which made it the only choice I was interested in. I also wanted a concept that was differentiated, and like nothing else on the market today. I knew to be successful, the franchise I chose had to be something that consumers would either leave their current fitness membership to join, or something that they would be interested in adding to their current workout routine. Additionally, I wanted to enjoy it enough to do it everyday myself! I didn’t want to start something that doesn’t bring me joy, and I wanted others to experience how AKT made me feel. I love to dance (despite having two left feet), so 54 Franchising MAGAZINE USA
