ex per t advice
Peter Buckingham | Managing Director | Spectrum Analysis
International mapping for your franchise expansion Many franchisors are expanding internationally with their well-established US-based systems and need good information to base their decisions on in other countries. They have invested in having rules for their site selection and having their territories done properly for their US network but may have been “led” into a different approach overseas. This should not and does not need to happen! Luke Armstrong, Global Sales Director, F45 Training says:
“We have been using a combination of a GIS system and a web-based mapping front end for our global expansion for years and find this to be a cost-effective system we can use as we now operate in over 60 different countries worldwide with 1,900+ franchises. We can grant a territory we know meets our criteria and can keep an up-to-date record and mapping as the new sites are opened. Highly recommended if you want to keep control of your world-wide expansion.”
International coverage All countries, which I shall broadly describe as “first world” and “second world” countries, inevitably have mapping and demographic information that can be used in understanding the markets you are leaping into. Countries such as the USA, Canada and the main countries in the EU
have mapping and information on par, if not better, than what we have in Australia (the headquarters of Spectrum Analysis). Also, basically all Commonwealth countries have good data and mapping (including India), as the British always placed a high level of importance on Census data, and this has continued across these countries. There are companies who can set up the mapping so you can have a clear picture of what is going on worldwide. This allows you to then establish rules for things like distances between sites, where the major competitors are, formation of territories (different sizes in different markets) and gaining a very good understanding of how many people live or work in any specific area.
“There are companies who can set up the mapping so you can have a clear picture of what is going on worldwide.”
Franchising USA
