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what’s new!
I HEART MAC AND CHEESE LAUNCHES NEW NATIONAL BRANDING CAMPAIGN, AND A LITTLE “MORE!” I Heart Mac & Cheese, a fast-casual concept specializing in made-to-order, fully customizable build-your-own bowls and grilled-cheese sandwiches, has launched a new national brand campaign, “Build Your Happy”. The campaign was created to support the company’s goal of providing a plethora
of choices for consumers from all walks of life. It doesn’t matter if you’re vegan
or gluten-free—with seemingly endless combinations and ways to build your
perfect meal, I Heart Mac & Cheese wants to put a smile on your face, no matter how you build your meal.
“We’re not just a mac & cheese joint anymore. Between the melt in your mouth grilled cheeses, the gluten-free and vegan options, and millions of other ways to customize your meal, it just made sense to add more,” said I Heart Mac & Cheese CEO Steve Giordanell. Developed with Greau Creative out of Boca Raton, FL, “Build Your Happy” has already begun rolling out nationally across all of I Heart Mac & Cheese and More’s customer touchpoints including web, mobile app, in-store, and all digital and traditional marketing assets. “We are so honored to help create this next chapter for the I Heart Mac & Cheese
brand with a campaign that shows their commitment to providing the opportunity to build what makes YOU happy,” said Jason Bailey, Founder of Greau Creative. iheartmacandcheese.com
THE JUICY CRAB ANNOUNCES FRANCHISE OPPORTUNITIES FOR ASPIRING FRANCHISEES IN THE U.S.
The Juicy Crab was first opened in Duluth, Georgia by the Chen family in 2015. “The Juicy Crab is all about having a good time and getting your hands dirty,” says CEO/Founder Raymond Chen. “With great music, marine atmosphere, southern comfort seafood, always expect a great time at The Juicy Crab.”
The Juicy Crab is proud to announce they are currently offering franchise opportunities to qualified candidates in the United States. Qualified applicants who are awarded the opportunity to own and
Once brought on board, franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education. The Juicy Crab already has an established market presence and substantial market penetration in the south-east United States. From this highly successful platform, the company is looking to expand the brand in select key areas domestically.
operate a franchise will be provided with an exceptional business
The Juicy Crab has 28 locations in the south-eastern US with more expansions on the horizon.
senior management.
www.thejuicycrab.com/franchising
model, extensive training, and consistent, ongoing support from
Franchising USA
