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VOL 09, ISSUE 5, april 2021
you move me seeks to disrupt industry with innovation how to
grow your franchise
amid extreme uncertainty special feature
health & fitness franchising
how to be a more
empathetic and effective leader LATEST NEWS
FINANCIAL ADVICE FROM THE BANKS
TOP LAWYERS’ ADVICE
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See Window World Franchise Disclosure Document for more details.
Window World, Inc., 118 Shaver Street, North Wilkesboro, NC 28659 This advertisement is not an offering. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. These franchises have been registered under the franchise investment law of the state of California. Such registration does not constitute approval, recommendation, or endorsement by the commissioner of the department of business oversight nor a finding by the commissioner that the information provided is true, complete, and not misleading. Minnesota license number F-6754.
Franchising USA
Franchising usa The magazine for franchisees
FRANCHISING USA VOLUME 9, ISSUE 5, 2021 president: Colin Bradbury. colin@cgbpublishing.com
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COVER IMAGE: YOU MOVE ME
CGB PUBLISHING Canadian Office: Sidney B.C Canada U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102
Welcome to our April issue of Franchising USA. In this issue we are pleased to welcome You Move Me to the cover. As anyone who has ever had to move home can attest to, packing up and transporting your life’s belongings can be one of the most stressful times in your life. Finding a moving service that is reliable and dedicated to customer satisfaction can make the process a whole lot easier. While the moving industry has been around for a long time, industry disruptors You Move Me are bringing a youthful energy and enthusiasm to the sector that is driven by a mission to exceed customer expectations. Turn to page 10 to learn more. Our special feature this month is all about Health & Fitness franchises. On page 26 we discover three simple rules for surviving and thriving as a health and fitness business in the new Covid-normal; and on page 32, Kevin MacCauley of Upper Hand, a leading provider of sports and fitness management software, teaches us how to navigate fitness studio operations during and after the pandemic. We also have advice from leadership experts Terry Powell on Franchising Amid Uncertainty (12) and John Burt on How to be A More Empathetic Leader (38). Plus, Evan Hackel of Tortal Training answers your franchising questions on page 40. In our Veterans feature on page 49, we welcome pool services franchise Pinch A Penny to the cover and get to know one of their franchisees Ted Karst, a U.S. Air Force Veteran on page 54.
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And, as always, we have plenty of expert advice, industry news, and our regular franchise & services directory listings.
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Vikki Bradbury
Franchising USA
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The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.
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contents
april 2021
On the Cover 10 Cover Story: You Move Me Seeks to Disrupt Industry with Innovation 12 How to Grow Your Franchise amid Extreme Uncertainty 21 Special Feature: Health & Fitness
10
38 How to Be a More Empathetic and Effective Leader
In Every Issue 6 Franchising News
Announcements from the Industry
21 Special Franchising Feature
12
49 Veterans Supplement
News and Information for Veterans in Franchising
64 A-Z Franchise and Services Directory
Expert Advice 12 How to Grow Your Franchise amid Extreme Uncertainty
16
Terry Powell, Leadership Coach
16 Tell Me a Story
Gary Norris, Norris Ventures
18 Franchising Is Important to Communities
George Knauf, FranChoice
36 Boosting Your B2B Franchise Brand with PR
Heather Ripley, Ripley PR
38 How to Be a More Empathetic and Effective Leader
John Burt, Intelligent Leadership
44 Green Your Take-out with Compostable Foodservice Ware
26 Franchising USA
Lauren Olson, World Centric
Ask the Expert
32
40 Evan Hackel, Tortal Training
Trending Franchises 42 Caring Transitions | Pet Wants | TruBlue
36
Feature: Health & Fitness Franchising in every issue 22 Franchising News Announcements from the Industry
38
26 Cover Story: Health & Fitness Franchises – #3 Rules for Surviving and Thriving in the New Covid Normal Expert Advice 32 How to Navigate Fitness Studio Operations Post Covid-19 Kevin MacCauley, CEO, Upper Hand snapshots 34 In the Stretch Zone
40
30 Perspire Sauna Studio to Award 20-30 New Franchises in 2021 34 Altitude Trampoline Park Focuses on Jumping into a Healthy Lifestyle
44 Franchising USA
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what’s new!
MOBILE FRANCHISE FIBRENEW ON THE MOVE TO RESTORE, REPAIR PANDEMIC WEAR & TEAR and lounging chairs have put in overtime, causing rips, tears and breakdown. With this unprecedented marketplace demand, Fibrenew, currently with 262 units in operation across 42 U.S. states, signed on 30 new franchise partners in 2020 and inked 10 new deals already in 2021. Company officials say they are on target to sign another 35 new franchise agreements by the end of this year, targeting key markets coast to coast. Over the next few years, Fibrenew is on track to consistently add 50 units per year based on demand.
Fibrenew – the mobile leather, vinyl, plastic, fabric and upholstery repair service company – launched a franchise expansion strategy to fill needs for its niche services around the country. Over the last year, many people have been confined to the safety of their homes. As a result, every-day-use furniture like couches
“Our company and franchisees have grown and thrived through every rise and fall of the economy since we started franchising in 1987,” said Fibrenew President Jesse Johnstone. “That really speaks to the fact that there is always a need for our services. In addition to strong economics, our franchisees also enjoy the mobility to be on the road and control their own schedule. But most of all, they love the instant gratification gained from seeing the joy on customer’s faces after repairing and restoring their favorite furniture and other assets.” https://www.fibrenew.com/franchising/
DIPPIN’ DOTS FRANCHISEE LANDS GRANT FROM AARON RODGERS SMALL BUSINESS COVID-19 FUND Brock Enterprises, a longtime franchisee and distributor of Dippin’ Dots based in Chico, California, has been awarded a $10,000 grant from the Aaron Rodgers Small Business COVID-19 Fund, led by the star NFL Quarterback and the North Valley Community Foundation. The grant was given to 80 small businesses in Rodgers’ hometown of Chico, California and its surrounding community of Butte County, and will help cover rent and other operational costs. “On behalf of my entire family, I’d like to personally thank Aaron and the North Valley Community Foundation for everything they’re doing for us, other small business owners, and the entire Northern California area,” said Kyle Brock of Brock Enterprises, a family-owned and operated
Franchising USA
business started 20 years ago by Kyle’s father and brother. As Dippin’ Dots franchisees, they distribute Dippin’ Dots ice cream via retail locations, corporate events in the Bay area, and at fairs and music festivals throughout northern California. This grant will help Brock Enterprises with current operational costs as the restrictions brought on by COVID-19 linger on. “Our hearts go out to all of the small businesses that are struggling and we will continue to pray for everyone in our community that’s been affected,” added Brock. “This grant impacts so much more than people realize and it’s hard to grasp the implications if you’re not a small business owner. This doesn’t just affect our family; it affects our staff, our customers, the community and everything in between.
This is such a blessing we are so grateful for.” www.dippindots.com
CITY WIDE FACILITY SOLUTIONS PARTNERSHIP PROGRAM CONTINUES TO GROW City Wide Facility Solutions, the leading management company in the building maintenance industry, has announced its longtime franchiseowned location serving the greater Minneapolis and St. Paul area is transitioning to a partnership with its founder, Jeff Oddo, and three key team members – Mitch Brunette, Tyler Olson and Rob Ellis. As part of City Wide’s heightened growth strategy, Oddo is adding a small number of partnerships to his portfolio through a dedicated partnership program. The first of these transitions between Oddo and his partners, Mike Cann and Rob Ellis, occurred in 2020 with the City Wide location in Silicon Valley, California. “Ever since opening our first franchise location in 2002, our model has proven time and time again to be an amazing opportunity. When it comes to the continued growth of the business, the opportunity to own another City Wide location checks many boxes for us,” said Jeff Oddo, CEO and owner of City Wide Facility Solutions. “My favorite part of launching this program is it gives me the opportunity to partner with long-term employees who I know and trust. This benefits them, is great for the system and proves the success of our model.” https://www.citywidefranchise.com/
MONKEE’S NEIGHBORHOOD BOUTIQUE CELEBRATES 25 YEARS IN FRANCHISING Once a small, chic boutique store located in the heart of Wilmington, N.C., Monkee’s has now become one of the most sought-after franchise opportunities in the woman’s retail space. Fittingly, the women-owned company with 30 locations across 11 states is celebrating its 25th anniversary in franchising with notable and promising growth news. The high-end, luxury-lifestyle brand recently broke into the northeast region of the United States, with their newest location opening in Ocean City, MD last month, and the boutique franchise is on track to cut the ribbon on five additional U.S. locations by Fall 2021. The Monkee’s executive team, led by Founder DeeDee Shaw and Co-CEO Brenda Maready, is actively pursuing new franchisees as they continue to expand the Monkee’s name in new markets. “Both Shaw and Maready saw a unique opportunity in the early stages to bring high-end fashion into local communities throughout the United States, and they have empowered small-business owners to do just that for a quarter of a century,” said Andrea Rice, Monkee’s VP of Operations. Because of its franchise business status, Monkee’s local owners have access to top luxury brands, distribution rights, retail buying and strong vendor partnerships. The company’s expert operations team also assist franchisees with their merchandise mix, making initial buys and visual merchandising – all to ensure owner success and create an in-store experience that parallels the high-quality of Monkee’s merchandise. Shopmonkees.com
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what’s new! NOODLES & COMPANY UNVEILS MULTI-UNIT FRANCHISE GROWTH INITIATIVE Noodles & Company has launched a multi-unit franchise growth initiative to increase its presence in southern and southwestern markets including Alabama, Florida, Georgia, New Mexico, South Carolina, and Texas. With plans to expand an off-premise oriented footprint perfectly suited for today’s consumer environment, this expansion will be fueled by company locations, existing franchisees as well as potential new partnerships with experienced multi-unit franchise owners. “Noodles is well positioned and primed for an aggressive franchise growth strategy,” said Vice President of Franchise Development, John Ramsay. “As a leader in the fast-casual space, Noodles & Company stands out to franchise partners because we offer an innovative menu, a competitive investment, and a brand that’s really unlike any other. Further differentiating the Noodles franchise opportunity is our successful model for off-premise dining, distinctive store designs featuring smaller footprint units, pickup windows for digital orders where feasible, more efficient value-engineered equipment packages and streamlined operational procedures. The brand has successfully demonstrated its ability to adapt and is perfectly suited for today’s consumer environment.”
TAFFER’S TAVERN IS VEGAS BOUND THANKS TO LATEST FRANCHISE DEAL
Taffer’s Tavern, the innovative new full-service tavern concept founded by industry-leading hospitality expert and star of Paramount Network’s Bar Rescue, Jon Taffer, announced a franchise agreement to bring the rapidly growing restaurant brand to Las Vegas. The deal builds on the multi-unit relationship with Five Guys Taverns, LLC, the Taffer’s Tavern franchisee that opened the first outpost of the casual-dining brand just outside of Atlanta last fall. “I’ve been a big fan of Jon Taffer for a long time and always had this picture in my mind of opening a Taffer’s Tavern in Las Vegas. We were the first Taffer’s Tavern franchisee and our first location opened last year in Alpharetta, a suburb north of Atlanta. We are so happy with the response, ease of operations and guest feedback that we are definitely opening more locations,” said Hemant Suri, Taffer’s Tavern franchisee and member of Five Guys Taverns, LLC. The innovative restaurant concept, developed by Taffer, features the industry’s highest safety standards for both guests and staff. It is led by the kitchen and bar of the future and features the latest advancements in food prep/service technology.
“The restaurants that we have opened over the past two years have been our best performing vintage of restaurants in the company’s history,” added Ramsay. “We’re confident that Noodles & Company is poised for success in our key markets and excited to grow our presence in these new communities.”
“As someone who makes Las Vegas my home, I understand what it takes to make a successful restaurant in this iconic town,” said Jon Taffer. “Visitors from across the country descend on our city with high expectations and discerning tastes, and to thrive, you have to deliver and stand out. Taffer’s Tavern was built for this challenge, specifically designed to deliver on a promise of high quality and mass appeal. That’s what makes this next step for our franchise such an appropriate and exciting one.”
https://www.noodles.com/
www.tafferstavern.com
Franchising USA
EDIBLE® OPENS ITS FIRST GHOST KITCHEN, OPTIMIZING DELIVERY EFFORTS Additionally, it serves as a backup for surrounding stores during the busiest times of the year, and several virtual brands will be tested there as well. The ghost kitchen’s first week open was a
vast success, bringing in more than $130,000 in sales, creating
jobs in the local community. The launch came at an ideal time as Valentine’s Day orders were at their peak. Given the prosperous
debut of the first ghost kitchen, more locations will be coming soon in various markets creating an opportunity for Edible® owners to expand their portfolio and product reach.
“Edible® continues to be a disruptor in the industry and it is
amazing to see the fresh innovation with every new category,” said Patricia Perry, vice president of franchise development.
Last year the brand welcomed 141 new and existing franchisees to Edible , the world’s most beloved leading gifts and treats ®
destination, opened its first ghost kitchen in February. Located in Tucker, Georgia, the 1,700 square foot facility
establish a new Edible® store in markets across the country and
celebrated 46 stores reaching million-dollar status. For 2021, the
brand has a robust pipeline in place to open 40 stores and to sign an
serves as a delivery-only location while also providing
additional 160 franchise agreements.
shipping in its geographic area.
ediblefranchise.com
CALIFORNIA PIZZA KITCHEN FEEDS 600 FRONT-LINE VACCINATORS AT DODGERS STADIUM In March, California Pizza Kitchen (CPK) fed over 600 frontline volunteers who helped vaccinate Los Angeles residents at Dodgers Stadium. CPK gave away 600 pizzas from its Mobile Kitchen at the Stadium to honor the brave medical professionals working to keep us all safe. Volunteers with CORE and officers of the Los Angeles Fire Department were treated to free CPK pizzas, including their iconic BBQ Chicken pizza as well as cheese and pepperoni options. “Bringing CPK pizzas to the vaccine
front lines were our token of gratitude to
the incredible work of hundreds of brave
medical professionals, CORE volunteers, and the LA Fire Department,” said Jim
Hyatt, President and CEO, CPK. “Their
bravery and commitment are getting LA
and California at large closer to a state of
normal where we all can all gather and hug our loved ones without fear again.” California Pizza Kitchen (CPK) opened its first restaurant in Beverly Hills in 1985, introducing diners to innovative California-style pizza, combining
fresh, seasonal ingredients with flavor inspirations from around the world. Today, CPK is a global brand serving more than 240 restaurants in 10 countries and U.S. territories. Cpk.com
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cov er sto ry
Yo u M ov e M e
Moving franchise seeks to
disrupt industry with innovation
Moving can be an incredibly stressful time in a person’s life, but one North American moving franchise aims to change that with relentless innovation in the pursuit of customer satisfaction. In addition to keeping customers satisfied, Vancouver, BC-based You Move Me also aims to provide the best possible service to its franchisees. Josh Herron, who owns the You Move
Franchising USA
Herron and his business partner started out with a local moving company and joined You Move Me in 2013 to fast track their growth.
Something that struck him right away when he joined the network was how You Move Me employs business coaches as opposed to field advisors, like many other franchises do. You Move Me prefers to have business coaches, he explained, so they can develop the franchisee and help them become better leaders and scale their businesses.
“We were originally a local moving company and we used the You Move Me platform to get better branding and more support, plus it helped us scale our local business,” he said during a recent interview with Franchising USA. He estimates that this year will see his franchise do $8 million in business.
Franchisees learn how to estimate a moving job, how to efficiently perform
Me franchise in Kansas City, MO, has an interesting perspective on the business because not only is he a franchise owner, he actually became part-owner of the entire franchise system.
Before franchisees get their business coaching, though, they go through comprehensive training, learning how to run a moving company, not just from an operational standpoint, but also from a leadership standpoint.
a move, how to run the back office administration and how to hire and train good moving staff.
the franchise loans half of the franchise fee up front to candidates to give them a lower cost of entry.
“They teach you everything,” Herron noted.
Ripe for disruption
You Move Me also has all its training in digital format so franchisees can take the training anywhere, Herron pointed out. You Move Me also helps franchisees find a location and get set up. Once franchisees are established, You Move Me provides the aforementioned business coaching, help with public relations and advertising, and sales support like call center services for when franchisees are unable to answer calls. You Move Me also uses its purchasing power to source lower cost supplies, uniforms and truck rentals. The franchise partner group provides a lot of support and has access to a franchisee advisory council that allows franchise partners to have an impact on franchisor decisions. Herron noted there is a lot of opportunity to provide feedback to the franchisor to make sure all voices are heard.
Herron’s franchise runs about 30 trucks in peak season and employs around 120 people. While the early days were a grind to get the business off the ground, things have since picked up and owning the business gives him and his wife the opportunity to pursue interests like traveling. He has key people in place so the franchise can operate at a high level even when they are away. While the moving industry has been around for a long time, Herron noted, it hasn’t been very open to innovation, making it ripe for disruption. “We’re effectively doing it in a way that creates customer satisfaction in an industry that’s notorious for having not great customer service. You Move Me has found a way to exceed expectations at every step of the way,” he said.
customer portal so customers can use software called My Move Day that allows them to manage their move from the time they book it until the time of the move and lets them do things like buy boxes to get delivered the same day. Other innovations are more human in nature, like providing free coffee to each customer on the morning of the move and giving every customer a housewarming gift like a plant or a package of locally roasted coffee.
Looking for leaders You Move Me is looking for candidates who have a customer focus, are growth minded and who are able to lead large teams. “We really love leaders, people who like to help other people realize their full potential,” Herron said. “It’s not just moving, it’s running a business and you have to be able to learn different job duties.” Currently, You Move Me has 19 locations in the United States spread out across the country, along with a handful of locations in Canada. The goal is to have over 100 franchise locations across North America over the next five years and then start expanding internationally after that.
To motivate franchisees, You Move Me has end-of-the-year awards and incentives for growth. For example, if a franchisee is generating growth year over year, they get a reduced royalty fee for that additional revenue generated.
Some of the innovative approaches You Move Me takes are technological in nature. For example, the company can use its technology to provide prices to their customers on the day of estimation instead of making them wait for a quote.
“It really speaks to the growth mindset and the willingness to expand and increase our footprint at You Move Me,” Herron stated.
Using scheduling technology, You Move Me can make more appointments on any given day than their competition.
By putting a focus on taking the stress out of people’s moving day with innovation, technology and superior customer service, You Move Me has created an ideal business opportunity for natural leaders.
The franchise also has a 50/50 deal where
The franchise has also created an internal
www.youmoveme.com
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ex per t advice
Terry Powell | Leadership Coach
Grow Franchi
How to
Amid Extreme Unc Growing a franchise brand is no easy feat, and frankly it’s just not set up to be. The reason behind growth becoming an arduous task in franchising can be boiled down to two opposing forces that tax your development most.
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First and foremost, protecting the equity you have built in the business creates friction that is an undeniable necessary barrier to growth. Opposing that force is the challenging element of identifying the perfect sources to make that initial connection with the right candidates. This push and pull creates a dynamic that can be undeniably puzzling for franchise concepts. Combine these forces with the uncertainty of the pandemic that has escalated career insecurity for tens of millions of professionals, and you’ve got a whole new slew of variables testing franchise expansion.
Your ise
certainty Yet, this does present an absolutely enormous number of possibilities in 2021 and beyond for franchise growth. In fact, in its recent 2021 “Economic Outlook for Franchising,” the International Franchise Association (IFA), along with franchise industry analyst company FRANdata, projects that more than 26,000 new franchised businesses will open in 2021. This is extraordinarily good news. Franchise business growth and economic output within the franchise industry should return to pre-pandemic levels by the end of the year.
“How do you get your slice of the franchise growth pie in 2021 and beyond?”
How do you get your slice of the franchise growth pie in 2021 and beyond? I’ve been in franchising for 37 years and have seen recessions come and go, albeit nothing like what we’ve endured in the past year as a country, and there are very effective solutions that I have created and implemented to spur franchise growth. Amid the chaos of the pandemic, our team at Intelligent Leadership Executive Coaching (ILEC) successfully launched a strategic franchising initiative with these three principles in mind.
1
Elevate your franchise’s key differentiator
Every great business idea has to fill a void that must address a gap that exists in the marketplace. Franchise development business strategies are no different. It is critical to identify and exploit your franchise model’s differentiator, which creates a new, untapped opportunity for your franchise prospects. This is the edge needed to help your franchise grow. For ILEC, our distinguishing franchise development differentiator is the techdriven, virtual operating model. Our franchisees can work wherever they want, when they want and with clients in every corner of the country. Our virtual model facilitates the income, lifestyle, wealth and equity goals of our franchisees, and we have the ability to show clients a measurable ROI for the coaching engagement they’ve invested in. Cue the pandemic, where just about every nonessential white-collar worker had to suddenly start working from home. This experience amplified the strong positioning of our virtual model. Our team didn’t have to pivot; we were already virtual and were able to continue operations with no downtime. This turned out to be a massive opportunity for us because of the increased importance of career ownership as several industries faced unprecedented layoffs and new levels of instability. ILEC’s attractiveness as a franchise investment soared. In fact, we’ve already awarded more than 10 franchise agreements in less than a year of executing our strategic expansion initiative.
Terry Powell
A crucial lesson for you in this would be to take time to take time to map out your franchise development differentiators, conduct a franchise development SWOT analysis, go through the process of doing a competitor analysis and determine the single differentiator that makes your franchise opportunity unique. Then, leverage it to the moon to tell your franchise candidates why your concept sticks out from the rest.
2
Desperate times for some, don’t mean desperate times for you In times of crisis, it’s good to remember not to panic. You have core qualities that you seek in franchisees for a reason, and deviating from this can have serious consequences. If you start to let prospective franchisees who aren’t a great fit into the system, you may be left with ones who don’t have a passion for the brand. You should remain selective during this time, especially because the level of career desperation in America is intensifying. I recognize the sadness in this fact, but for the sake of your franchise, you cannot jeopardize the qualities that you are looking for in your franchise prospects. Franchising is a prime next step for many professionals facing unemployment and underemployment or those just looking for their next chapter, but you have to remain focused on identifying opportunities to award franchises to the right people. Of course, there may be an executive who recently lost her/his job who now
Franchising USA
ex per t advice
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ex per t advice
Terry Powell | Leadership Coach
realizes that she/he wants to become a franchise owner and used her/his time off to recognize this. These are the types of people who do have potential. What should not be acceptable is offering the franchise opportunity to people who don’t “get” your business but are applying to everything and anything. The difference between these two types of people is the passion for your brand, which should not be underestimated.
3
Emotional intelligence goes a long way
During times of instability in America, such as the COVID-19 pandemic, franchise development leaders and their teams need to brandish a potent level of emotional intelligence. My ILEC colleague and cofounder, John Mattone, wrote a fantastic blog on this topic of emotional intelligence. First, emotional intelligence relates to your interaction with franchise prospects on several levels. In times of economic chaos, industry contraction and job insecurity, we can all understand the level of anxiety your franchise candidates carry with them. Recognize that they’ll be coming to you with countless questions and discomfort about what is next for them. Your ability
Franchising USA
to put yourself in their shoes, anticipate their needs and concerns, while also demonstrating a vision for their future is invaluable to the franchise discovery experience. This holds especially true in the pandemic, when instability reigns supreme for many and career ownership may be their best and only next option. Over the years, I have literally seen millions of individuals consider taking control of their future, and I expect the pace at which individuals consider career ownership to magnify by five times over the next five years. Another aspect of emotional intelligence in franchise development to keep in mind right now relates to how franchisors and their leadership are engaging with their teams. Specifically, an important piece of emotional intelligence is having the imperative social skills to effectively work with others when large amounts of variability infiltrate workplace continuity. The pandemic has done just that. When you consider threats your team has faced with their health, family and finances, these are emotional times. Wielding razorsharp emotional intelligence can come in handy during times like this to facilitate
“While I don’t see another pandemic like this coming in our lifetime, normalcy will undoubtedly be disrupted again for you because one thing we can count in is change. Be ready for it and in fact, act as if you expect it.” focus and calm, while life may be swirling outside of work. As we look at the past 12-plus months, we have been challenged in ways like never before. While I don’t see another pandemic like this coming in our lifetime, normalcy will undoubtedly be disrupted again for you because one thing we can count in is change. Be ready for it and in fact, act as if you expect it. To grow your franchise when chaos challenges order, I encourage you to keep these three ideals in mind as guideposts for your development strategies. Terry Powell is the co-founder of Intelligent Leadership Executive Coaching and the founder of The Entrepreneur’s Source. He is a leadership coach and an author with the John Maxwell Leadership Team. His unique abilities as an entrepreneur are envisioning possibilities, creating dreams with bigger stakes and rewards and innovating and packaging solutions that differentiate, create synergy, and result in a uniquely valuable experience for all.
NOBODY GETS TO THE TOP BY ACCIDENT! We advise many of the top franchise owners in the world. You can get acces to the very same resources that build their empires at no cost!
Contact George Knauf to Start Building Your Empire TODAY! www.MyPerfectFranchise.com
ex per t advice
Gary Norris | CEO | Norris Ventures
Tell me
A Story Do you remember going to an older friend’s or grandparent’s house and hearing the great tales they told? I do. I would sit on the porch swing and listen to my pappaw recall them for hours. Stories of my heritage, historic families that farmed the Blue Ridge hollers before him. Stories of tragedy, victory, drama, romance, hard work, wonderful harvests and everything in between. As kids, we would hang on every word. Then, when the reminiscing drew to a close, we would go out into the woods and try to relive them; our imaginations fueled, ready to contribute to the legends - even if only in our own minds! I wish I could hear one of those stories today. Even if I have heard them a thousand times - I always just want them told one more time. This is a critical part of business growth and tangible traction that, in my opinion, is the most underutilized yet readily available tool in your success tool bag. It is the instrument into which
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“It is the instrument into which your hand most comfortably fits. It was created for you and you alone. No one else has it. You are the only one who can wield it with masterful skill. That tool is your story.” your hand most comfortably fits. It was created for you and you alone. No one else has it. You are the only one who can wield it with masterful skill. That tool is your story. What do I mean by story? I mean your unique journey of discovering your passion, sharpening your skills to master that passion, and then, hitching a yoke and plow to the energy behind your passion in order to monetize something you truly enjoy. It is the adventure that brought you here and it matters.
Why? It garners respect for your willingness to pursue something you believe in. It builds trust in that you took the time to hone skill sets to master your passion. It generates a desire in your target customer or guest to support your passion and mastery through patronage and revenue. For example, let’s look at the term, “sawmill gravy”. How did it get that name? How did this wonderful side item make it into your breakfast service? Tell me all about it. It will mean more to me when I see it on your menu. I will ask you to pour that meaningful goodness on my biscuit and probably everything else on my plate! At least that’s what my mamaw did. If you were eating at her table and she made your plate for you, everything got baptized in her world-renowned sawmill gravy. See, if I know that your grandmother’s recipe for sawmill gravy was handed down to her from her mother as a means of using bacon and sausage drippings to create a depth and richness of flavor - and that the logging men of the Blue Ridge Mountains would take a container of this to work with them and add the gravy to every offering on their plates throughout the day in order to curb hunger while harvesting timber during the
early 1800s, I will stop to remember them when I take a bite. I will share that history with my friends. I will be your greatest evangelist. Others will be, too. So, what’s your story? Tell me about why you love what you do. Describe the first days of when it all began and tell me what led you here. Why did you choose this business or franchise? It has to be more than a low barrier to entry. You had to believe in more than the clarity of the contract or FDD. Those are important too, but what I really want to hear is the story of your journey. While your adventures may not have been birthed in the Blue Ridge Mountains like mine, your story is just as important because it’s yours. You had your own beginning. Tell it. Share it with us. It will connect us to you in ways that your coupons can’t - in ways that a Friday night special can’t. It will connect guests to their plates in a way that will make them think about you more than once per month because, when they order a plate of your story or visit a retail boutique that is knitted from your story, they’ll become part of that narrative, too. If their experience is rich, they will also become one of your evangelists. After all, isn’t that the stuff legends are made from?
Gary Norris
“So, what’s your story? Tell me about why you love what you do. Describe the first days of when it all began and tell me what led you here.”
a finance system and software product to benefit healthcare patients without insurance. In 2015, this system was recognized as the runner up in the North Carolina Edison Project. After that experience, Gary was presented with many opportunities to teach and mentor other entrepreneurs and from that continued momentum, Norris Ventures was born. Selling Thrive in 2017, Gary made Norris Ventures his primary focus and finally, he was able to devote 100% of his time to helping businesses grow
Gary’s first entrepreneurial endeavor came in his early 20’s; growing a car and marine detailing business from a couple of buckets and some rags, to a thriving company outfitted with a fleet of trucks and enough equipment to service 3-states. From that day to this, Gary has not lost his passion for taking ideas and putting them into action, whether it be for himself or someone else.
and reach their potential, which for him,
In 2013, he created and launched Thrive,
www.NorrisVentures.com
is living his dream. Gary’s 1st book, “Dirt Road Doctorate” can be found at Amazon Books. His other passions include writing, playing his guitar and working on his 13-acre farm. You can reach Gary at: 828-578-3718 or email GaryGale@NorrisVentures.com Learn more about Norris Ventures at
Franchising USA
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ex per t advice
George Knauf | Senior Franchise Business Advisor | FranChoice
Franchising Is Important to Communities
But there is so much more benefit brought to cities, towns and communities across the country by these proven national brands than just making the life of the franchisee better. We are currently in the midst of what may be the largest migration of talent from corporate America to local business ownership in history. Eventually it may even be on par with the move from small businesses, mostly farms, to factories and city jobs during the Industrial Revolution.
George Knauf
Most of what we see written about franchising is focused on the experience of being a franchisee, mine included. Franchising USA
There are multiple causes for this shift, one is that technology has made doing business in large corporate structures very automated and efficient where there is not direct contact with a client or consumer. The other is the social breakdown between employee and employer over the past 30 years. When I was in college, if a company laid off a thousand employees it would be on the front page of every newspaper nationwide. Today a layoff ten times that
size may not even be on the front page of the regional news outlets where it happens. Public companies have become so dependent on the stock market as a way to set their value, gain access to capital and borrowing ability that they shrink staff size on a whim to improve the price of their stock. Losing your job is no longer an indication that you failed in some way. The employee has returned the favor, since they no longer have a real sense of security, by not seeking raises and promotions from their superiors, but rather going to resume sites and LinkedIn to seek a new job doing what they want to do or improving their pay. This breakdown of the unwritten contract between employee and employer, I feel, is the biggest reason we see for the exodus of top talent form corporate America to franchise ownership. Franchise professionals and companies that can become franchises have
responded aggressively by creating more opportunities for these talented folks to grow their empires. When I started in franchising there were likely under 1,000 known franchise brands. When I moved from operations to franchise development years ago there were about 1,200. But the exodus had not begun yet. Over the past few years, I had been using an estimate of a little over 4,000 brands at some level of existence. But it turns out that may be very short of the real number. An investment fund with some very interesting AI-based search software recently ran a search for a count of franchise brands and came back with a number over 10,000. Now, I don’t know how accurate that list is, but it is safe to say that the franchise industry is responding to market demands and the human talent resources available. So, that is the beginning of our story. Where does it go from there? Well, when a corporate professional buys a franchise, they are voting with their financial resources to use a proven system as well as the people and infrastructure behind it. They are trying to ensure the best odds for success in their endeavor. When they open their franchise, they
are local business owners, just like the independent businesses in their market, only with the addition of the proven systems they employ. Franchisees create jobs, hopefully many long-lasting jobs, and often times better pay and benefits are part of their plan. Franchisees seek diverse and capable employees that can help them grow their business. They give them training to move from whatever level they come into the business through supervisor, manager and multi-unit manager ranks. The industry has a long history of hourly employees working their way up to becoming franchise owners themselves. These are local jobs, not offshore workers doing work for distant corporations. Franchise owners tend to keep their profits in the communities they made them in. They don’t send them across the country to a corporate office or out of the country to shelter them. Franchise owners build their local economy, support local charities and activities, like local sports teams. Franchises are one of the fastest growing sectors of that first job that introduces teens to working. The training and skills that can be picked up are valuable. There aren’t many other places where a teen can earn a responsible managerial role over a multi-million dollar business.
“Franchising is a key to building our economy, workforce and providing sources of growth for communities across the country.” In an economy where large corporations are consolidating brands and eliminating jobs, franchising is a key to building our economy, workforce and providing sources of growth for communities across the country. It is an engine for job creation and advancement across all socioeconomic categories. And you may have thought you were just securing your own future by becoming a franchise owner! George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. Contact the Franchising USA Expert, George’s Hotline: 703-424-2980. www.MyPerfectFranchise.com
Franchising USA
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The public and policymakers need to understand franchising. Our purpose
@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.
Follow us
Share the tools and resources offered on AtOurFranchise.org/resources
Help us keep the momentum going
Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.
You benefit by joining
By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers. Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760
Franchising USA
b
a
x
Our Franchise
@OurFranchise
@OurFranchise
This is just the beginning
Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!
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FranchisingFeature Health & Fitness
a p ril 202 1
#3 rules for
surviving and thriving
in the new covid normal
in the
stretch zone jump into a healthy lifestyle
with Altitude trampoline park
how to navigate fitness studio operations post covid-19
Franchising USA
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what’s new!
RETRO FITNESS OFFERING VACCINE MEMBERSHIP INCENTIVES
According to the CDC, 71.6% of Americans are overweight or obese. Recent reports have shown that the average weight gain amid the pandemic is now over 20 pounds. We will get past the virus, but according to The National Health Institute over 300,000 people die every year due to obesity related causes. Andrew Alfano, CEO of Retro Fitness, said he believes that public health is about living your healthiest life. To promote this ethos, starting this month they are offering a zero down and zero commitment membership to anyone who has been vaccinated. “Our Vaccine Offer is a way for us to incentivize people to not only get their vaccine, but to also take the bigger step in getting back to the health club and get fit,” he said. “Why the offer? Because Retro Fitness, and all health clubs, are in fact an extension of healthcare. We felt the need to do our part in creating a healthier America and get real about the journey we want to take with our members. Our brand footprint already extends beyond the four walls of our clubs by including healthy eating segments, mental health, at-home fitness, and more into the lives of Americans to promote a healthier world.” https://retrofitness.com/
SOLA SALON STUDIOS OPENED 60 NEW LOCATIONS IN 2020 brand’s reputation as the leading salon studios franchise, has positioned Sola for tremendous future growth as it remains on track to eclipse 600 locations in 2021. “While 2020 brought unique challenges to Sola and our industry overall, it presented the opportunity for us to band together and unite in ways we never thought of before, and showed us just how resilient we are,” said Christina Russell, CEO of Sola Salon Studios.
Sola Salon Studios, the world’s largest salon studios franchise, reported significant growth in 2020, opening 60 new locations and signing 43 franchise agreements to develop 113 new salons throughout the U.S. and Canada over the next several years. Of the 43 new agreements, 26 were signed with new franchisee groups and all but one joined after nationwide shutdowns of salon businesses as a result of the COVID-19 pandemic. This strong performance through an unprecedented year, coupled with the
Franchising USA
In contrast to open concept footprints found in most traditional salons, each of Sola’s locations features a collection of 20-40 boutique, move-in-ready salon studios with floor-to-ceiling walls and glass doors that fully close, allowing stylists to operate their individual businesses in the safety of a completely private one-onone space. Sola’s unique layout and intentional design resonated with many beauty professionals and their clients as they navigated updates related to COVID-19 and ongoing social distancing measures stemming from the pandemic. www.solafranchising.com
DEMAND FOR MOBILE SERVICES ON THE RISE AtmosEffect® Fitness, a new and innovative mobile fitness concept that is reinventing the definition of a gym, announced the launch of its national franchise opportunity. Established in Tampa, FL in 2018, AtmosEffect® was one of the first mobile gym franchises in the U.S. The concept offers consumers the opportunity to have a private, convenient, and highly effective fitness experience that comes right to their front door. “Because the core of our model is based around at-home, outdoor and virtual fitness services, we were able to fill a void and serve a need that our brick-and-mortar counterparts were not able to, which not only allowed us to survive, but to thrive,” said Co-Founder, Joel Balaban. AtmosEffect® specializes in at-home personal training (outdoor and indoor), boot camps, custom events, corporate fitness, and virtual personal training. The concept addresses most of the common barriers that keep people from exercising
and reaching their goals, namely, “gymphobia”, a lack of time, a lack of know-how and accountability. This mobile fitness concept offers potential franchisees some of the lowest start-up costs and lowest overheads in the fitness industry. AtmosEffect® provides a unique and fresh opportunity for personal trainers, gym managers, fitness enthusiasts and
entrepreneurs to become gym owners and to standout in the fitness industry with a concept that offers true differentiation.
To learn about franchise opportunities, visit www.MobileGymRevolution.com To learn more about the concept and schedule a session, visit www.AtmosEffect.com installing sneeze guards between nail artist and guest, contactless check-ins, protective shields for guests, and creating increased
distance between nail stations so members and guests feel at-ease while getting services.
In response to a growing demand for a safer nail polish, PROSE launched
their own line of non-toxic,vegan nail
polishes, Nail Poetry, to further complete
PROSE NAIL SALON LEADS THE WAY IN SALON SAFETY PROSE, a leading innovator in the hand and foot care space, offers upgraded safety measures and the strictest sanitation methods post COVID-19. Since its inception, PROSE has offered high quality manicure and pedicure services in a clean, and comfortable environment that prioritizes the health of all visitors.
Years before wellness trends entered the mainstream, PROSE always focused on
providing the safest experience - from the
high-end, non-toxic products the boutique offers to its medical-grade sterilization equipment.
Within the last year, PROSE has
implemented new measures such as
their mission of providing a toxic-free environment without harmful fumes.
The highly pigmented nail lacquer was
created by a PROSE nail artist to provide a
top quality option for PROSE members and guests during their salon experience. The
50 color collection of Nail Poetry offers a wide range of on-trend and classic shades with a long lasting shine. The nail polish
line is vegan, cruelty-free and hand-crafted in small batches in the USA.
https://www.myprose.com/
Franchising USA
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what’s new! PHENIX SALON SUITES OPENS 300TH SALON LOCATION
making her personal mission align closely with that of Phenix Salon Suites.
“After working with a number of diverse business concepts, I was looking for the
perfect opportunity to engage my passion for the beauty and lifestyle industry.
Once I came across Phenix Salon Suites’
business model and mission, I realized that I had found the right match,” said Randa
Shebly-Cobb, owner of the brand’s 300th location in Atlanta. “I feel lucky to join
the company at this time of exponential
growth. I relish in the opportunity to put Phenix Salon Suites enters 2021 with sweeping achievements and continued expansion, embodying its reputation as the leading salon suite rental franchise now with 300 locations nationwide.
Shebly-Cobb joins Phenix with a strong
New franchisee, Randa Shebly-Cobb, who signed a multi-unit agreement in 2020, opened the brand’s 300th salon location in Atlanta in February.
passion for pursuing business ventures
background in executive leadership and
entrepreneurship as an expert in various
industries. After opening her first company at the age of 22, she has never lost her
across the globe. Supporting and mentoring minority entrepreneurs in the lifestyle
industry is close to Shebly-Cobb’s heart,
my favorite acronym, TEAM: Together
Everyone Achieves More, into practice in partnership with Phenix Salon Suites.”
“Embodying all the characteristics of a Phenix franchisee, we are so excited to
see Randa continue her entrepreneurship
journey with our brand,” said Brian Kelley, President & COO of Phenix Salon Suites.
www.phenixsalonsuitesfranchising.com
ANYTIME FITNESS RANKED A FASTEST-GROWING FRANCHISE BY ENTREPRENEUR MAGAZINE Anytime Fitness recently ranked tenth in the list of the Fastest-Growing Franchises, published in the March issue of Entrepreneur magazine. “Nothing can stop the smartest franchises from growing—not even a pandemic!” says Jason Feifer, Entrepreneur’s editorin-chief. “We’ve been impressed with how innovative franchises have pivoted and adapted this past year, and are happy to celebrate the ones who keep pushing forward and growing.” Franchises on this list are ranked based on the net total of units (both franchised and company-owned) added globally from July 2019 to July 2020, with ties broken based on percentage growth. (In previous years, only US and Canadian unit growth was considered—2021 marks the first year
Franchising USA
that the ranking is based on systemwide growth, in recognition of the increasingly global nature of franchising.) Anytime Fitness’s position in the Fastest-Growing Franchises ranking is evidence of the strength and appeal of its concept, even during challenging times. Anytime Fitness is the fastest-growing gym franchise in the world, averaging 300 new gyms per year while serving 4.2 million members at more than 4,800 gyms and is the only franchise of any kind to have locations on all seven continents. All franchised gyms are individually owned and operated and features the “Anywhere Access” policy which allows members access to any Anytime Fitness gym worldwide. www.anytimefitness.com
MY EYELAB CELEBRATES SUCCESSFUL 2020
My Eyelab, a retail brand of Now Optics, opened 28 new locations in 2020, bringing its total to 99 stores, 48 of which are franchised and 51 corporate. In addition to an 83% same store sales increase, My Eyelab signed 57 new franchise deals, a 200% increase in new units compared to 2019, largely thanks to the 23 discovery days the company held. My Eyelab also recently ranked in the top 100 of Entrepreneur magazine’s Top 500. A highly sought-after honor in the franchise industry and an invaluable source for potential franchisees, the Franchise 500 ranked My Eyelab 95th for its outstanding performance in areas including unit growth, financial strength and stability, and brand power.
TOP AUSSIE MARTIAL ARTS BRAND NOW OFFERING FRANCHISING OPPORTUNITIES IN USA Infinity Martial Arts - an Australianborn fitness franchise specializing in Brazilian Jiu Jitsu (BJJ) - is bringing their high-level martial arts training to the USA. Established in 2005 in Queensland, Australia, Infinity is now Australia’s largest franchised martial arts academy. Commercial Director Ben Smith joined the group in 2006, helping to transition the brand from a single martial arts club to a fledgling global franchising network (Infinity now has schools now in Kuala Lumpur and the UK), with trophy-winning schools that dominate the tournament scene. “We are very proud of our achievements on the BJJ comp scene,” said Smith. “The last four major tournaments we entered we have won and we hope to carry this through the rest of 2021.” Infinity’s programs focus on a self-defence style of martial arts and combat sport. Classes range from expert to beginner and are suitable for both adults and children.
Infinity’s easy-going environment is friendly and welcoming, an Aussie ethos the brand has fostered. “We have a strong focus on creating a fun environment where members become part of the family,” Smith explained. “We have struck an optimal balance between business operational success, traditional martial arts technical instructions, and casual Aussie mat culture to be a successful BJJ franchise.” Benefits of becoming an Infinity Martial Arts franchisee include: automated marketing and website support; step-bystep online training; business support and guidance, including legal and business advice; reduced merchandise pricing; access to seminars and the Infinity camp; programs for maximising member conversion and retention; and certification training for instructors. To learn more about Infinity Martial Art’s franchise opportunities contact info@infinitymartialarts.com.au
“The pandemic brought so many challenges for all of us, but it also presented us with some unique opportunities. I’m so incredibly proud of my entire staff and all of the hard work they did during this difficult time. We are honored to be recognized on such a prestigious list amongst so many iconic brands,” said Daniel Stanton, Founder and CEO of Now Optics. “We take a lot of pride in our modern approach to eyecare and use of innovative telehealth technology. Our commitment to our customers was stronger than ever in a time where they needed us most.” www.myeyelab.com
Franchising USA
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Featu re
S i n e a d H o r a n -We b b | Fr a n c h i s i n g U S A
HEALTH & FITNESS FRANCHISES #3 Rules for Surviving and Thriving in the New COVID Normal The ongoing COVID-19 health crisis caused many of us to retreat to our cocoons. But as vaccines begin to be rolled out across the country, we are optimistic that life will sooner, rather than later, return to a new—highly sanitised—normal. Health and fitness franchises are starting to see a resurgence of customers wanting to dust off the cobwebs and start looking and feeling good once again. But visiting the gym, salon or physical therapist in 2021 looks a whole lot different to what it did just over a year ago. Stricter hygiene and safety measures may be here to stay, and new technologies are changing the way service providers and their customers interact.
Franchising USA
Service-sector franchises that not only accept the new order but lead the way in introducing these changes will be the ones to flourish. Here are three rules to ensuring your health and fitness franchise is up to the challenge!
#1: Embrace necessity The old saying “Necessity is the mother of invention” is being played out before our eyes during this pandemic. Businesses who may have been experimenting or simply thinking about incorporating new technologies into their business model before COVID-19 have suddenly found themselves thrown into the deep end, forced to sink or swim. Some concepts to lessen the amount of person-to-person contact have been relatively simple and easy to implement, like: • creating online content to keep customers engaged (think fitness classes shared through Zoom or meditation and mindfulness tutorials shared via Youtube or podcast platforms)
• informing clients about COVID-safe policies by updating content across all communication platforms (from the company website and social channels to email campaigns and booking confirmations). Other concepts have involved a lot more effort and expense, but for those businesses determined to be ahead of the curve, they will no doubt continue to pay dividends in the long run. Concepts like: • introducing cashless, touchless payments so customers and service workers don’t need to exchange unhygienic dollar bills and coins (already a global trend that could ultimately see the end of walletbulge as we know it) • creating branded apps for customers to download and maintain their engagement (like fitness apps that track progress and keep the connection between trainer and trainee outside of the gym) • developing e-commerce platforms to encourage product sales during slow
service times (allowing customers to purchase beauty products, fitness equipment or protein powders online to maintain their health and beauty regimes even during lockdown). It’s this ability to look ahead to see what trends and emerging technologies are going to shape the way they operate that makes a successful franchise, rather than naively hoping the global health crisis will go away so they can return to old ways of doing business.
#2: Look beyond the pandemic The pandemic has provided opportunities for businesses to rethink how they do business, creating ways to keep their customers and staff safe while also keeping their franchisees afloat through tough times. Post-pandemic, these new necessityinspired ways of interacting with customers could well remain the new ‘business as usual’. Simple safety measures like implementing hand hygiene stations—or just having greater awareness of hand soap stocks in bathrooms (something that for many patrons has often been frustratingly overlooked)—may become standard practice long after COVID-19 has passed. Online service options, contactless payments and greater social distancing awareness amongst staff and customers could well be here to stay. After all, if it’s keeping your customers happy now, it’s
likely these options will keep them happy in the future as well. A sudden return to “the way things used to be” may be an unattractive proposition to people who have come to appreciate the new, more hygienic way of managing their health care and fitness needs. Which leads us to rule number three:
#3: Put people first
proven it can survive the pandemic, and
is, in fact, in high demand as people seek
ways to improve their health and wellbeing, Heath and Fitness franchises offer a wide
variety of business models—from soothing spas to intense gym work outs and
everything in between. Many businesses
have found new and exciting ways to offer these services, incorporating technology
By creating a safe, hygienic space for your employees and their clients and introducing new systems and technologies to improve their interactions, you are building an environment of trust and wellbeing.
and innovative ideas to keep customers
No matter what stage of lockdown restrictions your state is currently in—and we are all constantly learning how fickle that freedom can be—it’s essential that you follow your COVID-safe plan to the letter and keep your people safe. In doing this, you will keep them coming back, and that’s got to be good for business.
significant investment. Attend franchising
Thinking of running a health or fitness business?
happy, healthy and engaged with their offering.
With a lot of variety comes a lot of choices, so do your homework before making a
expos (even if they are virtual-only events), speak to other franchisees, and make
sure you and the brand are a good fit for each other. Make sure your franchise
of choice is strong enough to not only
survive the current trials and tribulations of the pandemic but is ready to thrive in the future. Has it put customers first by
Rather than going it on your own, joining a franchise offers security in uncertain times. Reputable service-based franchises have now had plenty of time to implement COVID-safe plans and find solutions to any practical barriers regarding customer safety. Many franchises have also introduced innovative technologies to keep their customers engaged and keep their businesses moving onwards and upwards.
creating a safe, hygienic space? Is it taking
In addition to being a sector that has
directory
on new technologies and trends to adapt to changing customer needs? If the franchise is ready to take on whatever challenges
may lie ahead, then it sounds like a fighting fit business opportunity!
To see what franchises are available, explore our Franchise Directory: https:// franchisingusamagazine.com/franchise-
Franchising USA
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snapshot: Stretch Zone
IN THE
STRETCH ZONE Tony Zaccario, Stretch Zone President and CEO
Opening its first store front location in 2015, Stretch Zone now boasts more than 110 locations in over 22 states nationwide. President and CEO Tony Zaccario explains how this leading practitioner-assisted stretching concept has been changing lives and is poised to double its franchise locations in the coming year.
Franchising USA: Tony, tell us about Stretch Zone’s offering. Tony Zaccario: Whether you’re scaling Mount Everest, working on your golf swing or sitting at your desk all day, everyone knows that they need to stretch, but rarely do they do it right, or even do it at all. Stretch Zone offers what we call the Stretch Zone Method®, a unique, practitioner-assisted stretching process that utilizes a patented strapping system to position, stabilize and isolate muscles to allow for the best possible results with
Franchising USA
little resistance from the body. Through these proprietary stretching methods, clients can minimize body discomfort, boost their health and wellness goals, and prevent future injury. Not to mention, we help improve your joint mobility and keep muscles loose.
FranUSA: Why is there a need for this service? TZ: We are told to eat healthy, drink water, and exercise, but stretching is
rarely included in that list – and we are here to educate more people on why it shouldn’t be left out. Stretch Zone aids athletes, senior citizens, people with medical conditions, and virtually anyone interested in strengthening their overall health by deepening the connection with their nervous system. And we’re the only stretch franchise to utilize a patented stabilization system during each and every stretch! Combined with our proprietary and nationally recognized Stretch Zone
training program we are confident we will provide the best possible experience to all of our guests.
FranUSA: What type of person would fit your franchisee profile? TZ: From a franchisee standpoint, we
gravitate towards entrepreneurs, investors and business owners who are passionate about the brand and truly believe in the service that we provide. Whether you’re a fitness enthusiast or a retired professional, Stretch Zone offers a low-cost market strategy that serves a virtually limitless demographic base.
Recently, NFL Quarterback Drew Brees signed on as a franchise partner, board member and brand ambassador, and will be leading the charge in opening locations around the Midwest, Louisiana and Southern California.
FranUSA: How do you look after your franchisees? TZ: We always recommend that people try our services and fall in love with the brand before moving forward. Ensuring that our franchisees feel confident, supported and in a position to thrive is our top priority – and we make sure that we’re with them every step of the way. At Stretch Zone we have a franchisee first mentality. We believe that all relationships should be a win-win and that includes the relationships with our franchisees; it’s a basic understanding that we first need our franchisees to be not just successful but happy in their ownership experience in order for the brand to continue to prosper as it has.
Drew Brees, New Orleans Saint Quarterback and Stretch Zone Partner
From the start we have been determined to focus on the unit level economics of the business. Because of that we have been able to design a business model that is incredibly simple which allows us to provide immediate and impactful support at any given moment. https://www.stretchzone.com/
Franchising USA
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Snaphot: Perspire Sauna
Perspire Sauna Studio to Award 20-30 New Franchises in 2021 A visit to Perspire Sauna Studio feels like a relaxing retreat. All it takes is 150degree infrared heat to soothe the mind and melt the stress of 2020 away. Guests can unwind with personalized entertainment, all while experiencing the health, healing, and immune-boosting benefits of the innovative infrared sauna technology. Unlike traditional communal saunas, Perspire offers private full-spectrum Infrared Sauna suites. This holistic treatment combines the centuries-old sauna therapy practice (raising the body’s core temperature) with the modern science of color light therapy and infrared technology to transform the health and wellness of each individual that steps through the door. This unique approach provides a gentle, soothing therapeutic heat that promotes relaxation, stress relief, detoxification, and improved sleep, along with the added benefit of boosting the immune system. Infrared waves penetrate the skin, muscles, joints, and tissues to increase circulation and help rid the body of harmful toxins. “It seems like just yesterday we were opening our first Perspire location,” said Lee Braun, co-founder and CEO of Perspire Sauna Studio. “Little did we know it would take off like it has.”
Perspire Sauna Studio CEO Lee Braun
Franchising USA
Today, Perspire is the first and fastestgrowing infrared sauna franchise in the United States. To date, there are two corporate locations and 16 franchise locations open. By February 2021, Perspire had exceeded all expectations, awarding
franchises in several more areas, including Arizona, California, Florida, Georgia, Idaho, Iowa, Illinois, Nebraska, North Carolina, Texas, and Wisconsin. Heading into spring, Perspire has already gained interest from potential franchisees in Indiana, Minnesota, New York, Oregon, Virginia, Washington, and more, with a trajectory of at least 20 new franchises by the year-end, which is an impressive feat considering the challenges faced and overcome by the franchise in 2020.
The Perspire Franchise Journey The journey from start-up to successful franchise began in 2010, when Suitesweat Sauna Studio was established in the wellknown Southern California city, Costa Mesa. Five years later, co-founders Lee Braun and Ken Arsenian opted to rename the brand Perspire Sauna Studio. By 2018, with a 7-year track record of successful growth and development of their corporate studios behind them, the founders became the first to develop and offer infrared sauna studio franchises within the U.S. Fast-forward just two more years, and the brand is one of the nation’s fastest-growing infrared franchises. Perspire’s franchise model is a recurring revenue plan that requires minimal labor and no special licensing, skills, or training from the franchisee. The initial investment ranges from $332,810 - $475,090, which includes the $40,000 initial franchise fee
“This holistic treatment combines the centuries-old sauna therapy practice (raising the body’s core temperature) with the modern science of color light therapy and infrared technology to transform the health and wellness of each individual that steps through the door.“ for a 10-year license term, along with inventory, equipment, build-out, and working capital. “Despite recent events, we’ve been fortunate enough to stay on the same trajectory in terms of expansion and growth solely because of our naturally socially distant and personalized approach at each studio,” said Braun. “Along with following CDC and local guidelines, every studio has remained open throughout the pandemic. It’s been remarkable.” Onsite staff is minimal, the booking process is entirely virtual, and each sauna is located within private, individual rooms – an ideal environment for entrepreneurs looking to enter the health and wellness market under current global circumstances. The franchise’s success can also be attributed to the rich culture that Perspire delivers to franchisees. Perspire offers a comprehensive 12-week remote training program as well as a 4-day in-person training at their Newport Beach corporate office. Perspire also provides a monthly scorecard, financial analysis, and monthly support calls as a franchisee group to discuss issues, successes, and new ideas. Perspire also offers ongoing support to franchisees through weekly status calls
to newly-opened studios in the first 12 months, and bi-weekly calls in subsequent years. Although Perspire has garnered international interest, it plans to concentrate on expanding its domestic footprint first, focusing on helping existing franchisees grow their businesses and ensuring that each guest has the best infrared sauna experience at one of their many national studios, ultimately perfecting the Perspire franchise model and process before expanding globally. https://franchise.perspiresaunastudio. com/
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Expert Advice: Kevin MacCauley | CEO | Upper Hand
How to Navigate Fitness Studio Operations Post COVID-19 It’s now been one year since the pandemic began affecting our communities, causing an unprecedented level of disruption in the health and fitness industry.
Kevin MacCauley
Franchising USA
Throughout the past year, franchise studios and gyms were forced to adapt to a digital world and pivot their offerings to maintain operations and sustain a sense of community amid this time of crisis.
thoughts to their behaviors. Technology will remain an integral part of the fitness industry, so franchise owners must continue to leverage these tools to deliver exceptional client experiences.
The world continues to make strides towards pre-pandemic normalcy, as franchise studios and gyms begin to welcome clients back into their facilities. However, it is now more important than ever for franchises to continue to adapt to support their clients and ensure they are prioritizing their health and well-being.
Prioritize customer trust and the client experience
Business success will stem from a deep understanding of your clients, from their
First, it is absolutely critical that you build and maintain trust with your clients. From an enterprise brand level, all communications and marketing efforts should center around being a brand your customers can trust. Continue to adhere to the precautionary measures you implemented during COVID-19. For
“Continue to adhere to the precautionary measures you implemented during COVID-19. For example, continue to clean your equipment between classes so that your clients can see that you’re still prioritizing their health and safety.”
levels of comfort or uneasiness about returning to a studio or gym. Therefore, it is critical that you understand your clients and their purchasing behaviors. Some clients may not be ready to be back in an environment where they’re sweating in close proximity to others. Perhaps others may be more eager to return than they were before the pandemic.
example, continue to clean your equipment between classes so that your clients can see that you’re still prioritizing their health and safety. Additionally, prioritizing client experience will also help you build brand loyalty among your staff, clients, and community. With today’s technology-led world, franchises can utilize tools that provide a seamless user experience for clients that will encourage them to return to your facility.
Understand changes to purchasing behaviors As with any activity, there are varying
To understand your business outlook, you must deeply understand your clients. This understanding is multi-faceted. It is necessary to run the data, but you must also conduct conversations with your clients to reveal their wants, needs, and anticipated behaviors. For example, sending a survey out to your clients will help you gauge their concerns and intentions to return to your studio or gym. Having strong insights will allow you to make smarter business decisions.
Gear up for potential changes to your business model As a fitness studio owner, you must have a pulse on all areas of your business. You must strategize your current business goals
in order to visualize the ebb and flow of your business. Clients are going digital, which means that you’ll need to as well. Throughout the last year, fitness franchises were forced to get creative to adapt their offerings through leveraging technology in new ways. From virtual classes to renting out equipment, franchise studios were able to establish a virtual presence during the pandemic. While some of these changes were temporary, the use of technology will remain prevalent in optimizing the client experience. Utilizing a streamlined management software or mobile app to manage your operations will be an essential way to deliver the low-contact, digital experience your clients have come to expect. Technology can be implemented throughout all stages: from a low-touch check-in process to spot booking, to convenient transaction processing. Kevin MacCauley is the CEO and founder of Upper Hand, the leading provider of full-suite sports and fitness management software that enables businesses to achieve more while doing less. Its award-winning software has undergone tremendous growth as it continues to reinvent the sports and fitness industry and drive world class customer experiences. For more information, please visit getupperhand.com
Franchising USA
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Snaphot: Altitude Trampoline Park
ALTITUDE TRAMPOLINE PARK FOCUSES ON
JUMPING INTO A HEALTHY LIFESTYLE
Several studies show a correlation between physical and mental health. By taking care of our physical selves, we can help prevent some mental or emotional issues from developing. It’s important to get an early start to wellness for the mind and body.
gain self confidence and body awareness, knowing what potential and power their bodies possess.
By engaging in regular physical activities, growing children may lay the essential groundwork for a healthy lifestyle.
Older kids have a number of options at their reach, including the Main Court, performance trampolines, a zipline, rock climbing wall, dodgeball, trampoline basketball, and more. There’s even a Valo Jump, which allows kids to jump into an interactive trampoline video game platform.
Altitude Trampoline Park offers children and their families the opportunity to make being healthy fun. Their indoor parks offer a variety of trampolines, obstacle courses, and other activities that challenge and encourage a sense of adventure. As children are able to navigate through the various rooms and courses, they can
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Also, jumping around is just pure fun! Altitude provides an extraordinary environment that is inclusive to all ages and skill levels. Through their parks, they encourage children and families to socialize and connect with each other. From the youngest of children, Altitude Trampoline Park offers the Kids Court. Little ones can explore their jumping abilities in this specially-monitored area that allows kids to jump safely and have just as much fun as the big kids.
In addition to these various trampoline and off-trampoline attractions, Altitude Trampoline Park offers camps, events, and
private parties throughout the year. The adventure park has membership options and daily passes to enjoy the facilities.
Navigating a Pandemic For children, and especially with the COVID-19 pandemic, physical activities are especially important. Taking into account the emotional stressors from not seeing friends, adjusting to new not-sonormals, or other issues, moving around and having fun can help redirect some of that energy into a more positive path. Playing is critical for children and free play opens up a whole other world for them, where they can grow and explore in their own unique ways. Whether it’s jumping on a trampoline or tumbling around doing flips or swinging from a trapeze, this freedom of movement and play is just what kids need to help keep their minds and bodies in check. Altitude Trampoline Park offers all of this and more. With the pandemic, the organization, which has always held safety as a top priority, raised their in-park cleaning
“Whether it’s jumping on a trampoline or tumbling around doing flips or swinging from a trapeze, this freedom of movement and play is just what kids need to help keep their minds and bodies in check.”
measures. All parks follow the Certified Clean program (C3) and audits to ensure that facilities are clean and safe for guests. This full-park cleanliness program features cleaning products that are consistent with CDC guidelines, the program is executed by trained and certified staff, there are extensive cleaning protocols before, during and after hours, and all of this is audited by EcoSure, Altitude’s health and safety evaluation partner. By meeting the moment with new initiatives to protect guests and employees, in addition to building up their resources and people to offer an elevated experience, Altitude was able to successfully navigate the pandemic. In fact, the company experienced growth during the pandemic. They welcomed seven new franchise locations in the past year.
Franchising the Right Way Altitude Trampoline Park prides themselves on offering quality facilities that are safe and fun. Parents can feel confident that their children can play and explore in an environment that keeps their safety and well-being in the highest regard. Altitude Trampoline Park started in 2012 with just two guys and a laptop. Their focus was initially on offering birthday parties. In 2013, they opened their first park in Fort Worth, TX. The first park was met with tremendous success and drove the launch of more than 80 parks across three continents. Altitude currently has locations in 28 states, as well as Puerto Rico. Internationally, the company is in Argentina, Mexico, Norway, Panama, and Spain. The organization continues to sign on additional partners to expand their presence, offering access to more children and their families. Altitude has grown to set the standards for trampoline family entertainment with their
custom-built trampolines, high-quality mats, innovative park designs, IATP and ASTM certifications, the dedicated safety measures, and more. The brand believes in Franchising the Right Way, which means offering franchise partners the support they need to succeed. The organization leans into communication from internal aspects with team members and franchise partners to outward communications through social media and other marketing tools to attract and maintain guests. Altitude Trampoline Park offers bi-weekly webinars for franchisees that cover various business-related topics and updates. It’s about growing together
and providing the tools and mechanisms necessary to make this happen. In 2020, Altitude Trampoline Park named seasoned executive Mike Rotundo as CEO. Rotundo possesses extensive franchise and brand building experience. The company also partnered with franchise business consultants and refreshed their marketing focus to further expand the brand’s presence. Altitude Trampoline Park seeks visionaries as their franchise partners, people who see and want to explore growth potentials for themselves and the company. www.altitudetrampolinepark.com
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ex per t advice
Heather Ripley | CEO | Ripley PR
Boosting Your B2B Franchise Brand with PR “B2B brands must consider two different audiences: potential location owners and the very real business customers of existing locations. Let’s talk about the ways that PR strategies can be tailored to target both groups.”
B2B franchises aren’t known as the most visible brands. In some ways, professional services can run under the radar in a world crowded with consumer-facing businesses.
business customers of existing locations. Let’s talk about the ways that PR strategies can be tailored to target both groups.
For Franchise Development
Without the widespread visibility that a B2C brand generates, there can be a misconception that B2B franchise brands don’t really benefit from public relations. That is far from the truth.
We are a species that loves stories, and a strong public relations strategy capitalizes on telling persuasive stories about your franchise brand. In this case, those stories are aimed at your target demographic. When a professional looking for a career change reads about your brand, they want to read a story about the power of your value proposition, about being able to position themselves for a financially secure future, or about the positive experiences of your location owners.
So, how can a B2B franchise brand use PR effectively? Like all franchise networks, when developing messaging, B2B brands must consider two different audiences: potential location owners and the very real
These stories accumulate, generating visibility and awareness for your B2B franchise brand with potential location owners. There is also a very important consideration: If you don’t tell your story
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Heather Ripley
through PR, someone else will — through online reviews or word of mouth — or nobody will. And, the latter definitely doesn’t generate leads.
When developing a PR plan to grow your franchise brand, be sure to focus on the
stories that interest the people you want
“The strongest brands invest in their owners, providing support and coaching and marketing assistance.” Consider public relations a way to help location owners build up their own brand recognition in their communities by help them earn media coverage in local newspapers and business magazines or through interviews on local TV news programs as subject matter experts. Help them establish their reputations and civicminded business leaders by promoting their good works in the community. Overall, promoting both the national brand and individual franchisees probably sounds like a lot of work. It’s true that developing and implementing the right B2B franchise public relations strategy requires a significant investment of time and attention, but it doesn’t have to be done alone. By working with a public relations agency that understands both the challenges of B2B marketing and the franchise industry, your corporate team can stay focused on building the brand while leaving the implementation to the PR partner.
Stories to Tell to recruit. These are stories about your franchise owners, the value they receive, and what they are able to achieve in business and personal success as part of your brand. It’s important to keep your name out there through stories in trade and franchising publications, podcast interviews, and appearances on regional and national television programs. By ensuring that prospects are exposed to your message through these channels, it will build awareness and familiarity of your business and its accomplishments. It preemptively breaks the ice, rather than continually having to reintroduce your brand and what it represents. And, PR is useful, too, in building the reputation of franchise brands in preparation of an eventual acquisition. The more visibility you generate, the more
your success stories are told and the more people who hear them, the greater the chance that you’ll catch the eye of investors or a larger brand looking to expand.
For Promoting Franchisees In the long run, franchisor success depends on the success of franchisees. The strongest brands invest in their owners, providing support and coaching and marketing assistance. Public relations can be employed to the benefit of the individual location owners, as well. B2B franchise location owners depend on a much smaller pool of potential leads than their B2C counterparts. As such, they have to concentrate on networking and building long-term relationships with their customers. It can be a slow process from making an initial contact with a prospective customer to closing the deal.
In the end, there should be no barrier preventing a B2B franchise brand from putting strategic public relations successfully to work. Telling the stories of your brand and raising its visibility means finding more potential leads and, as it grows, the eventual possibility of a profitable acquisition. Keeping the focus on the right narratives through PR will benefit you in the long run. Heather Ripley is founder and CEO of Ripley PR, an elite, global public relations agency specializing in franchise. Ripley PR has been recognized by Entrepreneur Magazine as a Top Franchise PR Agency three years in a row and was named to Forbes’ America’s Best PR Agencies for 2021. She is the author of “NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for your Home Service Business.” For additional information, visit www.ripleypr.com
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John Burt | Intelligent Leadership Executive Certified Master Coach
How to be a more empathetic and effective leader “It’s not personal, it’s just business.” We’ve all heard this phrase as justification when being dealt some unwelcome news. What people tend to miss is that business is and should be personal.
stabilizing, the future is still uncertain for many. Employees want to be seen, and they need to see their boss demonstrate vulnerability, showing them that they’re human and that they care. Theodore Roosevelt once said: “Nobody cares how much you know until they know how much you care.” Empathic leaders are not some unfeeling, data-processing, deal-making robot — they’re experiencing many of the same things as their employees, and they need the courage to be vulnerable.
As an executive coach at Intelligent Leadership Executive Coaching (ILEC), I try to instill this idea in the business leaders whom I guide. Leaders who are all about the numbers and performance, are missing something critical in their approach to leadership. They’re failing to make a connection with their employees as human beings.
In the results-driven business climate of today, it’s easy to lose sight of those personal connections, but it’s important for employees to feel connected to the business they work for.
In other words, they’re not approaching their relationships with empathy. As an ILEC coach, I define empathy as the “ability to sense the developmental needs of others while being aware of their perspectives, feelings and concerns.” Especially now, with people working from home, employees need to feel that personal, human connection with their leaders. Amid the pandemic, people are stressed out — and while the business climate is
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Demonstrating empathy empowers employees to take more risks, come up with new ideas and explore new and innovative solutions. When you feel like your boss really cares about you and your professional development, you’re more willing to take a leap of faith for that person. Additionally, empathetic leadership helps a business retain talented and hardworking employees. Many businesses suffer from poor retention rates. So how do you retain key employees? You make sure they feel appreciated. How do you make sure they feel appreciated? Sure, you could give them more time off and throw them some
John Burt
bonuses — but that only goes so far. When you develop an empathetic connection with those in your charge, you’re sending an even more powerful message: that your organization values them. When someone feels valued, they’re less likely to go out searching for other opportunities. When you take that extra time to connect on a personal level, you’re letting your employees know that you’re eager to hear their contributions. In turn, your employees will feel more committed to the organization. Acknowledging the benefits of leading with empathy is easy. Enacting it into everyday workplace culture will take some time and effort.
“In the results-driven business climate of today, it’s easy to lose sight of those personal connections, but it’s important for employees to feel connected to the business they work for.”
“The best way to start introducing empathy into your organization is to start listening more — and make sure that you’re hearing your employees”
The best way to start introducing empathy into your organization is to start listening more — and make sure that you’re hearing your employees. One of the best ways to make sure they know you’re listening is to use active listening techniques. Show that you’re listening through your own body language. Provide verbal feedback affirming that you heard and understood what they are telling you. It takes just a few minutes each day to touch base with your team. Engaging with employees in a back-and-forth dialogue makes them feel valued and encourages them to speak up more, but also makes them trust you more and gives the impression that you’re available. Empathy also promotes the “psychological ownership” of organizational goals. When someone takes psychological ownership over a goal, they begin to feel like they own that goal, rather than feeling like it is someone else’s. When a team member
begins to feel like they actually possess an organizational goal, they will be more willing to go the extra mile and put everything they have into a project. It becomes a reflection of themselves, rather than just another task that needs completing. Apart from using empathy as a tactic to keep employees happy and engaged, approaching situations with an empathetic point of view is used to improve results as well. Using empathy, a leader can read situations and know what someone is thinking or feeling before they even verbalize it. Being able to read the emotions of a client, for example, gives you a window into their mind. Being able to preempt any issues a client may have puts you ahead of the curve and allows you to proactively address those issues before they become serious. Similar to how empathetic leadership makes you approachable to your team
members, it can also help you get closer to your clients. If you can demonstrate that you are willing and eager to listen to the concerns of clients, they will feel comfortable being more open and honest with you. Having clear and open communication with clients is critical. So many of the problems facing business leaders today could be resolved by spending time in the shoes of their customers and employees. John Burt is a Master Certified Leadership Coach at Intelligent Leadership Executive Coaching. Burt’s proprietary coaching process strives to help executives and emerging leaders achieve their full potential and increase performance. To learn more about John Burt and Intelligent Leadership Executive Coaching, visit https://johnburt. intelligentleadershipec.com
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Ask t h e E x pert
Evan Hackel
“Is this a good time to grow my franchise?” Dear Evan, I have had a very good experience as a franchise owner. I bought the right franchise, I worked hard to be successful. And now I have the capital to grow. But is this a good time to expand, in a time when Covid-19 seems to be going away? Or should I watch the trends and bide my time? Thank you for your advice, Josh, Georgia Dear Josh, In my opinion, there has probably never been a better time to grow a business depending, of course, on the industry you are in, the competition in your area, and other considerations that you were probably already weighing before the pandemic struck. There are considerable opportunities today. A tremendous number of businesses
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“A tremendous number of businesses have closed during the pandemic, which allows the businesses that have survived to have more share of the market. ”
have closed during the pandemic, which allows the businesses that have survived to have more share of the market. Those closures have also made it easier to find good locations. So much vacant space is available, often at attractive rents. Also, this is a great time to staff up. Lots of experienced, eager people are already looking to return to work, which means you can hire good people at a relatively low payroll cost. And on top of that, the cost of borrowing is relatively low. That is another way of saying that it is now easier to get a loan, and a more attractive loan, than it has been in the past. So, I would say that this period of time, when the pandemic is ending, is the perfect time to expand.
Wishing you every success as you expand your franchise activities and grow, Evan Hackel
“Should I wait for my neighborhood to improve . . . or is it time to move my franchise out?” Dear Evan, I bought my franchise six years ago in an old industrial city that is supposed to improve. But when will that happen? When will other businesses move in, bringing traffic and customers with them? Am I fooling myself by thinking it could still happen?
“Look at trends in your area. Are any big stores or industries planning to move in? Are any closing? Are there plans for new roads, new transportation, or other improvements that could make your area more attractive for businesses?”
Evan Hackel
I have made modest physical and cosmetic improvements to my store, anticipating that the area will improve. But how can I know if it is time to cut my losses and move? Terry, New Jersey Dear Terry, You are dealing with a lot of unknowns. But because the survival and success of your business will ultimately depend on making the right decisions, I would encourage you to consider a hard one soon. You should decide whether you are located in an area that will actually come back, or in one that will stall for a long time, or even go downhill. How can you tell? One way is to look at business openings and closings in your area during the last five or more years. Granted, some businesses might have closed during the pandemic, but what trends to you see when you look back across a larger window of time? Also look at trends in your area. Are any
big stores or industries planning to move in? Are any closing? Are there plans for new roads, new transportation, or other improvements that could make your area more attractive for businesses? Your local Chamber of Commerce and city offices can be good sources of information. So are articles in local newspapers and online bulletin boards. The financials of your franchise also come into play as you make plans. Are you making a strong profit currently, making a modest profit, keeping your head just above water, or losing money? If profits are falling, how long can you keep operating in the hope that the situation will turn around? Can you cut expenses, and what impact could that have on your plans? Review the terms of your lease. If you decide to stay, you’re going to want to renegotiate. Remember that chances are good that your landlord will negotiate the terms of your lease just now, because he or she wants to make sure that you are not going to shut your doors and leave a vacant property behind. Before negotiating with your landlord, sit down with your attorney to review the terms of your lease and what might be negotiable. Another factor to consider is whether you are a destination or an impulse business. In other words, do people travel to buy from you at your store, or do they walk through your door when they are in the
neighborhood and discover that you are there? Clearly, impulse businesses are more successful when they are in areas where there are lots of other businesses that bring people to the neighborhood, or where new businesses are opening up. Still another question to ask is, where will you go if you leave? And what advantages or disadvantages will present themselves in the locations you can consider? Let me share another thought with you. As franchise owners, we tend to think of occupancy expenses (like rent and utilities) and advertising as completely unrelated to each other. But they are not. If you are located in a place that is out of the way and that people need to discover, you might pay less rent; however, you will need to spend more on advertising to bring people to your door. And the opposite is also true because if you are located where there is a lot of vehicular or pedestrian traffic, you will generally have to spend less on advertising in order to attract a similar customer base. So I realize that is a lot to unpack there! I hope my comments have helped you pinpoint some of the factors you should consider. And of course, I wish you every success as you expand and improve your business in the very promising postpandemic period that lies ahead. Wishing you every success, Evan Hackel
About Evan Evan Hackel is a 35-year franchising veteran as both a franchisor and franchisee. He is CEO of Tortal Training, a leading training development company, and principal of Ingage Consulting. He is a speaker, hosts “Training Unleashed,” a podcast covering training for business, and author of Ingaging Leadership. To hire Evan as a speaker, visit evanspeaksfranchising.com. Follow @ehackel or call 704-452-7368. Why not have Evan Hackel address your group about franchising success?
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Caring Transitions
Pet Wants
TruBlue
Caring Transitions, founded in 2006, is the most trusted and experienced national franchise specializing in senior relocation and transition services. With more than 200 locations throughout the United States all owned and operated by Relocation and Transition Specialists, Caring Transitions provides clients with supportive moving services, estate sales, online auctions, and rightsizing.
Pet Wants is riding a huge wave of pet owners spending lavishly on their beloved pets. In fact, in the $95.7 billion pet products industry, Americans spend over $36.9 billion a year on pet food and treats alone as pet lovers begin to hold pet food to higher standards and seek out fresh, highly nutritious options.
TruBlue Total House Care provides a helping hand around the house, including to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work, and preventative maintenance - all handled by a personal House Care Manager. TruBlue provides affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services.
Caring Transitions services also include expert advice and guidance through the various steps that include a wellexecuted transition plan beginning with the initial sorting of personal belongings through packing, resettling, selling, or donating items to the final clearing and cleaning of the property. Caring Transitions also offers access to its online auction site, CTBIDS, which acts as a virtual estate sale. The growing baby boomers age group is being faced with the need to downsize and relocate. Seniors and their families find this time of their lives extremely overwhelming. If you or a loved one is going through such a transition, you know the decisions and planning that come with it aren’t always easy. Caring Transitions was created to be that help when dealing with the evolving needs of our elderly loved ones. Join the family of existing Caring Transitions franchise owners in changing someone’s life for the better.
Pet Wants was founded in Cincinnati in 2010 to bring fresh, natural, and conveniently delivered pet food to pet families. Their mission is to enhance the health, vitality, and life of pets with high-quality food and honest advice from a Pet Nutrition Specialist. Pet Wants’ private label pet food formulas are slow cooked in small batches with fresh, natural ingredients and enhanced with vitamins and minerals for a complete and balanced meal. Pet Wants offers multiple blends of dog and cat food formulas, personally delivered to homes, as well as healing salve, calming balm, anti-itch spray, paw wax and more. Pet Wants is one of the fastest-growing pet food franchises in America, with over 100 locations and growing. Spending on premium and artisanal pet foods is skyrocketing, and Pet Wants pet food franchise is uniquely positioned to continue to take advantage of this trend.
For more information contact:
For more information contact:
Jim Stapleton Phone: 877 402 9760 Emai: jstapleton@caringtransitions.com Website: caringtransitionsfranchise.com
Daniel Kramig Phone: 877 553 4064 Email: dkramig@petwants.com Web: petwantsfranchise.com
TruBlue franchise owners complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees perform Senior Home Safety Assessments and make recommended safety modifications if needed. TruBlue Total House Care is perfectly positioned for the next golden opportunity in the exploding Senior Care Market. More than 10,000 people will turn 65 years of age EVERY DAY for the next 20 years and nearly 90% of them want to “age in place” in the comfort of their own home. With TruBlue services, families get peace of mind knowing that their loved ones are safe in their homes. TruBlue is a unique opportunity for new entrepreneurs who are passionate about helping seniors stay in their homes longer to lead safe, happy, and productive lives, but who also want to build a profitable and successful business that has longterm growth opportunity.
For more information contact: Phone: 877 772 0149 Web: www.trubluefranchise.com
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ex per t advice
Lauren Olson | Zero Waste Manager | World Centric
Green Your Take-Out with Compostable Foodservice Ware As the pandemic continues, sustainable practices must also continue and expand to meet our world’s environmental challenges. More people than ever are ordering takeout food. Sustainable foodservice ware can help “green” your business while creating positive environmental change with your to-go offers. There are many reasons to make the switch to compostable containers and create a premium experience that also benefits the planet. Some studies have shown that up to three-quarters of those surveyed are willing to pay more for single-use items that had environmental materials and end-of-life attributes, including: those made with renewable materials (particularly plant-based) and compostable materials. Many consumers today also prefer brands that make sustainable business efforts over those that do not. Expanded polystyrene (often called Styrofoam™), commonly used by restaurants and food service businesses, has demonstrated a significant negative impact on our planet and wildlife, at both the local and global level. Its composition includes a known carcinogen chemical called styrene, which has the potential to migrate into foods and the environment. Expanded polystyrene is also difficult to
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recycle due to its high volume and low weight. This lightness frequently causes it to escape waste management and end up as litter. This has propelled many to ban it, including states such as Maryland, Maine, and New York, along with hundreds of other municipalities. Although recycling plastic single-use foodservice ware seems like an option, it is most likely not recyclable if the product is contaminated with food residue. Cutlery presents a unique issue due to the size and variety of plastic materials, while traditional tree-fiber paper cups with plastic linings are not recyclable. Recycling also continues to be a challenge due to China’s ban on subpar materials. Even before that ban, only 9% of the world’s plastic was recycled. These factors are just a part of the difficulty in recycling foodservice products. Despite being generally priced at a premium in comparison to expanded polystyrene, compostable products provide a promising alternative. As the recycling market continues to present challenges and relies on national and global markets, composting presents a localized way to create a circular economy. Commercial composting facilities can sometimes take compostable foodservice ware with food waste; ask your local waste hauler about this possibility. Composting bypasses the need for international shipping of waste products that contribute to the carbon footprint of recycling. Furthermore, food is not a contaminant for compostable products.
Lauren Olson
More food is diverted from the landfill when compostable products are accepted. When food waste is landfilled, it creates methane, a powerful greenhouse gas that is as much as 25 times more potent than carbon dioxide. Traditional tree-fiber products, such as coffee cups and soup containers, are usually lined with a petroleum-based lining, making them non-compostable and challenging to recycle. Compostable alternatives use bioplastic such as PLA as a lining to allow the whole cup or bowl to be composted. These must use bio-based plastic linings to decompose back into carbon dioxide, water, and biomass when composted in commercial composting systems. Compostable paper foodservice ware can be made with alternative papers, such as those made from rapidly renewable fibers like bamboo and sugarcane and are gaining traction. Sustainably harvested paper with bio-plastic linings are also
an option (check for Forest Stewardship Council or Sustainable Forestry Initiative logos). Cutlery made from molded fiber and compostable plastics derived from corn, tapioca starches, and lactic acid are alternatives to traditional plastic utensils, often unable to be recycled. Fiber cutlery has recently been introduced on the market. Wood utensils are also an option.
“There are many reasons to make the switch to compostable containers and create a premium experience that also benefits the planet.”
These compostable products help divert food waste from the landfill because of how easy it is to compost them with food waste. Consumers can add them, food waste included, to their residential composting pick-up (if accepted by the commercial composter) or at the restaurant. Since food waste in the landfill creates methane, a potent greenhouse gas, this diversion is essential for climate change. Material science in the compostable product category has advanced considerably since its inception to the mass market in the last two decades. While compostable products disintegrate in commercial composting, they keep food fresh from the restaurant to the home. Innovation in packaging has also driven a new era of durable, soak, and leak-proof options and keep food intact. Plastic packaging is unable to breathe, trapping steam to cause food to get soggy. Yet, many eco-friendly fibers keep food items crispy and fresh.
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ex per t advice
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ex per t advice
Lauren Olson | Zero Waste Manager | World Centric
“Innovation in packaging has also driven a new era of durable, soak, and leak-proof options and keep food intact. Plastic packaging is unable to breathe, trapping steam to cause food to get soggy. Yet, many eco-friendly fibers keep food items crispy and fresh.”
Small and mid-sized restaurants are widely perceived as more capable of incorporating sustainable disposable products. However, dozens of large foodservice and restaurant companies have proven it is possible at scale and across multiple locations. Many sustainable product manufacturers can meet high demand and volume today. Corporate branding and other personalization are also possible as with traditional products. While the price is occasionally a barrier, many operators are willing to pay a modest premium to offer their patrons a more sustainable option, especially if it enables both food and packaging waste to be composted. It is essential to understand that not all “eco-friendly” looking products are indeed compostable. Composability requires the item to biodegrade and disintegrate according to scientific test standards of ASTM D6400 or D6868, depending on the product. These tests are verified by certification bodies that
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ensure the product meets standards for composting, toxic chemicals, and does not use petrochemicals. Copy-cat like items includes kraft paper boxes with petroleum plastic linings or cutlery with some bioplastic and some petroleum plastic. As restaurants and food services seek compostable ware, they must be sure to ask for certifications, including Biodegradable Products Institute (BPI), TÜV Austria OK Compost Industrial, or Compost Manufacturing Alliance. These eco-labels ensure that it is a product made of materials that will compost in a commercial composting facility. Restaurants and food services can also implement other measures to help with greening their packaging practices. One simple action is to ask customers if they need cutlery, napkins, and sauces to avoid extra waste, as well as if they prefer the order be bagged. Employees and staff can also be trained to provide these items at a minimum that corresponds with the order
size. Some restaurants are experimenting with reusable containers for take-out food that customers can bring back for a deposit. Overall, making an effort to incorporate green practices into the to-go experience shows customers that you care about the environment and offer them a premium take-out dining experience. Lauren Olson is the Zero Waste Manager for World Centric, she has experience in consulting, training, marketing, and product design. She is a seasoned program developer and facilitator, implementing research and education by involving organizations and communities to create sustainable solutions and longterm initiatives. Lauren is interested in waste, consumerism, circular economy, hazardous chemical management, cradle-to-cradle design, life cycle analysis, behavioral psychology, and scientific research. https://www.worldcentric.com
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Veterans in Franchising april 2021
www.franchisingusamagazine.com
PINCH A PENNY
MAKING A SPLASH
due diligence yes or no?
Veterans in Franchising:
Your FAQs Answered Franchising USA
Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org
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V e t e r a n s i n F r a n c h i s i n g S u ppl e m e n t april 2021 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com
Contents On the Cover
Snapshots
54 Pinch A Penny Making a Splash
58 Navy Veteran Brings Jeremiah’s Italian Ice to Jacksonville Beach
56 Due Diligence: Yes or No? 60 Veterans in Franchising: Your FAQs Answered
Veterans News 52 - G.I. Tax - BooXkeeping
62 Army Veterans Unite to Start Connecticut Fence Franchise
Expert Advice 60 Veterans in Franchising: Your FAQs Answered
53 - VetFran - Woody’s Bar-B-Q
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veteran news
G.I. TAX ON A MISSION TO SUPPORT VETS CHARITIES
G.I. Tax has made it is mission to not only provide professional, accurate and friendly tax preparation but also has made it the company’s mission to support veterans and first responders. Over the years G.I. Tax donated tens-of-thousands of dollars to America Salutes You, The Veterans Memorial Center and AVET Project, as well as sponsoring fundraisers and events for injured or lost first responders in their local markets. G.I. Tax requires its corporate locations as well as all franchisees to get involved locally and donate $5 dollars from every tax return to Veterans Charities. G.I. Tax was founded in 2012 by Glenn Sandler, CPA, CFE. He created a company that not only specializes in income tax preparation but also in small business consulting. Glenn wants to change the way Americans feel about filing their taxes. The atmosphere he created is patriotic, fun, and bright. Today, G.I. Tax has two corporate locations in Florida. Sandler has begun to sell franchises, with their first franchisee signing a multi-unit deal in Colorado. G.I. Tax has a goal of 1000 Franchisees. When this goal is reached, G.I. Tax will be able to donate millions each year to Local and National Veterans Charities. www.gitaxfranchise.com
VETERAN FRANCHISING OPPORTUNITIES WITH BOOXKEEPING There are many skills learned in the military that are perfect for veteran franchise owners. The armed forces train individuals to operate under a particular set of rules and work towards the greater good of their organization. But what are the specific reasons veteran franchise ownership works so well? Reason 1: Easy to Train Reason 2: They Understand the Big Picture Reason 3: Following Systems & Rules Reason 4: Committed and Hard Working Reason 5: Leadership. CEO of BooXkeeping, Max Emma, spoke to Franchising USA about the advantages and opportunities they provide.
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“Franchises for veterans, like bookkeeping opportunities, are something you can stick with for the rest of your professional career and build on for years to come,” he said.
growth and back office support; a simple
“Here, at BooXkeeping, we appreciate the Veterans and Active Military Spouses, and offer the following to them: a 30% discount on Franchise Fee; a turn-key business model; full training (including bookkeeping, sales, and business development); staffing solutions for faster
your business from home or on the go, on
and flexible concept; a total marketing system.”
BooXkeeping Franchise allows you to run your terms.
For more information: Call 855-935-2669 Email franchise@booxkeeping.com www.BooXkeepingFranchise.com
Veterans looking to purchase a franchise. Eric and Matt explore the reasons behind that. Alesia Visconti, CEO, FranServe Matt and Alesia talk about how franchise consultants can be instrumental in helping veterans find the right franchise opportunity.
VETFRAN PODCAST SERIES A VALUABLE EDUCATION TOOL
Barb Moran-Goodrich, CEO and CoFounder, Moran Family of Brands Matt chats with Barb to learn more about the all-important Franchise Disclosure Document (FDD) and what Veterans need to understand about this essential franchising tool.
industry.
for your franchise search. With a focus on helping you find the best franchises for veterans, you won’t want to miss a single interview.
Joe Lindenmayer, Military Veteran and Franchisee, California Closets Matt interviews Military Veteran and Franchisee of California Closets about his experience as a franchisor and offers tips on how to get involved in franchising.
Join VetFran Coordinator Matt Wiggins
Highlights include interviews with:
Plus lots more podcasts uploaded regularly.
The VetFran Interview Series is VetFran’s newest way to help educate Veterans on the franchise business
as he talks with some of the franchise industry’s biggest CEOs, executives
and experts to help bring you insider
information on how to be best prepared
Eric Gagon, Founder and President, WeSellRestaurants Resales - the purchase of an existing franchise company - are a great option for
Visit https://www.vetfran.org/vetfraninterview-series/ to check out this great educational resource for Veterans in franchising.
WOODY’S BAR-B-Q HONORS MILITARY DURING THE PLAYERS CHAMPIONSHIP 2021 Last year, Woody’s Bar-B-Q was on deck to serve its crowd-pleasing array of pulled pork, comfort food sides and more to the nation’s heroes, but due to COVID-19, the event was cancelled out of an abundance of caution.
For well over a decade, Woody’s BarB-Q has been proud to take part in THE PLAYERS Championship at TPC Sawgrass. The last six years, the classic Southern BBQ chain has had a presence in the Patriots Outpost – a special venue at the week-long golf tournament designated for active-duty military members, veterans and their families.
This year, THE PLAYERS returned March 9-14, but on-site capacity was reduced to ensure the health and safety of all attendees. In support of heightened military restrictions limiting large gatherings and adherence to health and safety protocols, there was not a Patriots Outpost venue at the 2021 championship. However, to extend the spirit of the Patriots Outpost beyond the borders of THE PLAYERS Championship, working in conjunction with the tournament’s
Community Outreach team, Woody’s Bar-B-Q featured a special menu at its corporate Ponte Vedra Beach location. The menu showcased a select number of the chain’s most popular items at 50% off regular prices for active-duty members of the U.S. military, veterans and their families. “This event has always been near and dear to our hearts at Woody’s Bar-B-Q,” said Yolanda Mills-Mawman, Woody’s President and Co-Founder. “While we can’t be there this year, we are thrilled that THE PLAYERS Championship Community Outreach team has envisioned a way that we can still impact the lives of our local military families.” http://www.woodys.com/franchise/
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cover story: PINCH A PENNY
MAKING A SPLASH
Meet U.S. Air Force Veteran and Pinch A Penny
Franchisee Ted Karst Tell us about your career in the U.S. Air Force. I first entered the military service in November 1983 at the age of 21 and was assigned to the 125th Consolidated Aircraft Maintenance Squadron, eventually becoming the propulsion flight chief in 2004. I held several positions throughout my 36-year career and served on over 50 overseas deployments to locations such as Bulgaria, Netherlands, Romania, Thailand, Iceland, Germany, Saudi Arabia, Turkey, Qatar, United Arab Emirates and the Panama Canal, among others.
Since its founding in 1975, Pinch A Penny Pool Patio Spa has maintained an unwavering commitment to U.S. military veterans and their families.
veterans make exceptional Pinch A Penny franchisees. To support veterans on their path to franchise ownership, Pinch A Penny offers a 50% discount off its initial franchise fee for qualified veteran candidates and up to 80% financing for all qualified prospects through its in-house program, designed to make the transition easier – whatever that transition may be.
Each year, the brand allocates a portion of its charitable giving to support veteranfocused organizations, such as the Special Operations Warrior Foundation and Birdies for the Brave. Why is this? Because as a family-founded company that is still family-run today, Pinch A Penny proudly shares many of the same values that servicemen and -women come to live by, such as loyalty, integrity and having a servant leadership attitude when it comes to their community.
For U.S. Air Force veteran Ted Karst, who retired as chief master sergeant with the 125th Fighter Wing after 36 years of service, these unique attributes are what solidified Pinch A Penny as the franchise opportunity for him and his family. As a new franchisee taking the leap into business ownership for the first time, Karst appreciated the generous discount, financing options and unparalleled support that Pinch A Penny provided him in his transition. Learn more about Ted and his journey from veteran to Pinch A Penny franchisee below.
For these same reasons, U.S. military
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I retired as chief master sergeant of the 125th Fighter Wing in August 2019.
How did you learn about Pinch A Penny? When I had my own pool built at my home. I put in a pool for my wife, Lori, who has back problems, and the water’s buoyancy helps to ease some of her pain. I got a pebble Marcite finish on the pool, and the contractor told me it had a lifetime warranty as long as I went to Pinch A Penny and had the water sampled once a month. I live in a rural town in Southeast Georgia, and the closest Pinch A Penny store was about 50 miles away in Northside Jacksonville, Florida. While I was working at the Jacksonville Air National Guard Base, it was easy for me to drop the water testing bottle off on my way into work and then pick it up on the way home, and the 100-mile roundtrip didn’t seem so bad. After I retired, that became a real pain.
“We’re proud members of the International Franchising Association’s (IFA) VetFran program and offer qualifiying veterans 25% off their initial franchise fee.”
What led you to become a franchise owner? A friend of mine, Steve Taylor, is the owner and operator of the Pinch A Penny in Northside Jacksonville, where I would go to get my monthly water test done. After I retired and was no longer working on base, I was driving the 100 miles just to get my water tested and the supplies I needed to maintain my pool. One day he halfjokingly suggested it would be easier for me to just open my own store, so I decided to explore the opportunity. I didn’t intend to keep working after retiring from the Air Force, but I was intrigued by the franchise model and the possibility of building a legacy for my son, Jacob, and daughter-inlaw, Haley. After attending a discovery day at Pinch A Penny’s headquarters, I knew I was in the right place with the right people, and there was no looking back.
How is franchising positively impacting you and your family? Prior to exploring the opportunity with Pinch A Penny, I didn’t have much knowledge about the franchise business model. After going through the process myself, I quickly discovered how impactful it can be for aspiring business owners and their families. It can quite literally allow you to take control of your financial future and change your family’s future forever. Simply put, franchising with Pinch A Penny is allowing me to build a legacy business for my son and his wife, and I know I’m setting them up for long-term and sustainable success because of the
Haley, Ted & Jacob Karst
company’s proven track record. We opened our store in Brunswick, Georgia, in February 2021 and are incredibly proud to be a veteran- and family-owned business. We’ve even put a sign on the front window that says exactly that, because we want the community to know that a veteran opened this store and he’s still willing to serve the community.
Would you recommend franchising to other veterans? If so, why? Absolutely. I’ve learned that the franchise model provides a step-by-step proven system, which in my opinion is extremely close to the military way of life. In the process of becoming a franchisee, you have a band of people around you – from development to operations to marketing – all working together in harmony to accomplish a common goal: ensuring you’re prepared to successfully operate your own business. Having the level of guidance and support I received from Pinch A Penny while on this new path was invaluable to me and I know I couldn’t have gotten it anywhere else.
What is your advice to veterans who might be interested in becoming a Pinch A Penny franchisee or interested in franchising in general? There are a couple of things that come to mind. One, if you’re exploring different
franchise opportunities, look at companies that have the same values you do. Loyalty, respect, integrity and selfless service are values that all of us who have served come to learn and live by, so I knew I wanted to be part of a system that shared those values. Also, a family-centered business was a priority for me, because they’re usually based on good values and I was looking to build a family business of my own. Two, see that the franchise you’re considering isn’t just talking the talk, but also walking the walk. What I mean by that is, does the franchise you’re looking to invest in actually support and empower the veteran community? For example, Pinch A Penny offers 50% off its initial franchise fee for veterans and they gave me a loan to cover 80% of the startup costs without any SBA fees, which put me in a position to transition into this new venture with more ease and peace of mind.
Anything else you’d like to add? As veterans, we basically lay everything out. We’re willing to die for what we believe in, and because of that, when we come back and there are companies like Pinch A Penny that are strong enough to say, “Hey, I know what you did, and I appreciate what you did,” it matters. To learn more about franchise opportunities with Pinch A Penny Pool Patio Spa, visit www.pinchapennyfranchise.com/ veterans.
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expert advice: David Banfield | Independent Franchise Consultant
Due Diligence Yes or No? There continues to be a myth surrounding the need, or otherwise, for due diligence when acquiring a franchise. The assumption being that the franchisor has done all the required due diligence regarding site, product, service etc. and, as such, all that a potential franchisee needs to do is to walk into the franchise and commence operations. The second assumption that often goes with that, is that acquiring a franchise is a guaranteed passport to a successful and profitable business. While the latter is certainly true in the majority of cases, there are always instances where it does not work according to plan. When a franchise does not work according to plan, then invariably the background will show that probably the franchisee was not suited to the business.
“Because due diligence is crucial to the start-up and ongoing success of business, a potential franchisee should also seek appropriate professional help and guidance.” Franchising USA
This all points to a definite need for thorough due diligence prior to pursuing a franchise opportunity, and that due diligence should not be confined to the franchise alone. A much more important aspect for a potential franchisee is to conduct due diligence on themselves. Franchising has a long and extraordinarily successful history and, as such, many potential franchisees think that they are automatically suited to become a franchisee, and the owner of a successful business. Again, while this may be true in the majority of cases, there will always be instances where a potential franchisee’s background and outlook are not well-suited
to the franchise in question. Potential franchisees need to ask themselves if they have the personal traits that will work well in a franchise environment – can they follow a system? Can they work within the disciplines that the franchise will require? Are they looking to acquire the franchise for the right reasons – for example, they are not looking to turn a hobby into a business. Individuals that consider themselves to be extremely entrepreneurial quite often do not make the best franchisees - as an entrepreneur by their very nature tends to be a creative individual that is often seeking to ‘reinvent the wheel’ perhaps more than once. A franchise does not lend itself well to individuals that wish to reinvent and reengineer the franchise model that has probably been in existence and operating quite successfully for many years. Individuals, therefore, must understand clearly that there are a set of guidelines that they will be required to follow and, as such, this should be the starting point for their due diligence. Once a potential franchisee has satisfied themselves that they are well-suited to a franchise environment, then it is time to commence due diligence on their chosen brand. At the outset we asked the question, ‘Due diligence – yes or no?’. It is appropriate to point out at this time that due diligence is not an option but a necessity, notwithstanding that a franchise is a wellproven and established business model. Franchisors provide potential franchisees with an extraordinary amount of information regarding the business, some of which may be prescribed by local legal requirements, while other material may be designed for promotional purposes. It is important for individuals to acquire as much information and background as possible concerning the business that they are pursuing in order to move forward with a confident understanding of what is involved and what their commitment will involve. There are numerous aspects to due diligence but, in this article, we plan to focus on two specific and important areas, namely planning and location.
Planning Because franchisors are well-established and have a substantial track record, they are often able to provide potential franchisees with a business and marketing plan that will guide them through the startup and establishment of their franchise. While this is a valuable document, potential franchisees should not accept it as ‘the plan’, but rather as a template for creating their own business and marketing plan. Every potential franchisee’s personal circumstances will vary and, as such, a ‘one-size-fits-all’ plan will not necessarily reflect their abilities and needs. It is, therefore, crucial that a business plan be created on an independent basis to cover the start-up phase, with particular emphasis on capital requirements. It is always important to factor into any plan a contingency for unforeseen circumstances. We certainly live in a time where unforeseen circumstances are beginning to be the norm. From a marketing plan perspective, the best input for this will not necessarily come from the franchisor, but from existing franchisees and, as such, every effort should be made to communicate with them to acquire first-hand information and feedback as to how other individuals worked through the initial franchise start-up phase. By communicating and, where possible, even visiting with existing franchisees, it becomes possible to build a comprehensive picture of how a potential franchisee’s business would evolve. In undertaking this aspect of due diligence, it is always important to listen to the ‘negatives’ and to satisfy oneself that those concerns are isolated situations.
Location Many franchises have a very specific territory requirement, and it is crucial to ensure that there is territory in the area where a potential franchisee wishes to operate. If this is not the case, then it is not uncommon for a franchisor to offer another territory that may not be in the immediate vicinity and, as such, the potential franchisee needs to conduct extra due diligence to ascertain if it makes economic
David Banfield
sense to relocate to a new area to establish the franchise. That relocation could naturally have repercussions that extend well beyond just the financial aspects. It is also not unusual that a specific territory is not immediately available and, as such, the potential franchisee is faced with a prolonged waiting period and the financial burden that that may also bring. When looking at territory it is important to understand that not all territories will yield a similar income level, notwithstanding that it is a franchise model and again fully understanding the location is crucial to the ongoing success of that business. Due diligence is an absolute requirement and not an option when it comes to acquiring a franchise - potential franchisees should realize that it is not something that can be completed in a day or two. Therefore, they should plan an appropriate time period to conduct their due diligence, as the end result is the execution of a franchise agreement that will normally extend for many, many years. Because due diligence is crucial to the start-up and ongoing success of business, a potential franchisee should also seek appropriate professional help and guidance to ensure that they fully understand the commitments that they are making and the business model that they are acquiring. David Banfield has spent several decades engaged in the franchise industry, most recently as President of a multi-national brand. Currently he is working with emerging brands, providing marketing and growth guidance. dtbanfield@gmail.com
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snapshot: Jeremiah’s Italian Ice
Navy Veteran Brings
Jeremiah’s Italian Ice to Jacksonville Beach
Orlando-based Jeremiah’s Italian Ice is now bringing its beloved brand to Jacksonville Beach. The new location, set to open in mid-March, officially brings Jeremiah’s premium frozen desserts closer to the beachfront at 1500 Beach Blvd. 1.5 miles from the Jacksonville Beach Pier.
Local Ponte Vedra Beach resident Chris Harvey, alongside his business partner, will own the new Jacksonville Beach location and has plans to open additional locations across Duval County in the near future. Harvey grew up eating Jeremiah’s frozen treats while he was in high school in Orlando. A nine-year veteran of the US Navy, Harvey spent his tour traveling the world while stationed on the USS Enterprise aircraft carrier, visiting nearly every continent. The opening of the Jacksonville location completes a business dream of his that started in 2016, bringing his favorite childhood treats to the Jacksonville Beach community and its local military service men and women. “It’s in Jeremiah’s culture to create a memorable experience,” said Harvey. “We show that through the vivid colors of our shop and the unique flavors we offer. Growing up in Orlando, the brand was always visible in the community and at local events displaying its generosity. It was our goal to bring that same energy and community involvement to Jacksonville Beach.” Jeremiah’s frozen treats have gained immense popularity across Florida, gaining loyal followings at each of their locations since its original expansion out of Orlando. Each Jeremiah’s location boasts an upbeat atmosphere full of vibrant colors and offers over 40 flavors of indulgent high-quality Italian Ice as well as soft ice cream. The Jeremiah’s Gelati, which features layers of their Italian Ice swirled with thick, homemade soft ice cream, offers nearly limitless flavor
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“The opening of the Jacksonville location completes a business dream of his that started in 2016, bringing his favorite childhood treats to the Jacksonville Beach community and its local military service men and women.”
combinations and is the star of the menu. The Jacksonville Beach location will include an open-air layout and plans to follow stringent safety protocols, as well as offering drive-thru service and outdoor seating to ensure guests can enjoy their frozen treats with a peace of mind. The location will even include a handwashing station in the dining room. “Jeremiah’s Italian Ice is committed to showing our appreciation for the Jacksonville Beach community and its residents,” said Harvey. “Our location boasts a mural of a Navy destroyer, visually showing our support for the local military. We not only want to help develop our employees to be model citizens, we want the culture of Jeremiah’s to be
positively felt here locally”
flavorful experiences to each and every
Jeremiah’s Italian Ice in Jacksonville will be providing military members in uniform free small treats to show their appreciation.
guest, Jeremiah’s is committed to serving
its vibrant, flavorful treats up with a smile
The new Jacksonville Beach location marks a milestone in the continued expansion of Jeremiah’s throughout the Jacksonville area.
30 locations throughout Florida, Arizona,
About Jeremiah’s Italian Ice
brand’s rapid expansion, Jeremiah’s Italian
Founded in 1996 and franchising since 2019, Jeremiah’s Italian Ice has come to be known not only for its superior frozen treats, but also its outstanding customer service, community involvement, and an exciting brand image that exudes the Jeremiah’s motto - LIVE LIFE TO THE COOLEST®. Focused on delivering
in a lively environment. With more than Georgia, North Carolina, and Texas,
Jeremiah’s is offering franchises across the Southern United States. To help guide the Ice has partnered with Pivotal Growth
Partners – a team of franchising veterans who’ve led some of the top brands in
foodservice to award-winning growth. For more information about Jeremiah’s franchise opportunity, visit https://www.jeremiahsfranchise.com
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EXPERT ADVICE: VETFRAN
Veterans in Franchising:
Your FAQs Answered One out of seven franchise businesses are owned and operated by Veterans of the U.S. military. According to a study conducted for the International Franchise Association Educational Foundation, based on U.S. Census data, more than 66,000 Veteran-owned franchise businesses provide jobs directly for 815,000 Americans and generate more than $41 billion in GDP. Franchising USA
“Franchises are also highly team orientated, meaning you are part of a larger system that is focused on a collective mission greater than the individual. You’re in business “for” yourself, but not “by” yourself.” VetFran, an organization offering support and expertise in all matters related to franchising for Veterans, are here to answer some common questions you might have before beginning your franchising journey.
Why are Veterans so often suited and successful in franchising careers? Veterans emerge from service with strong leadership skills and a thorough understanding of teams. Military experience includes leading and motivating people, improving processes, and accomplishing a defined mission. Like the military, successful franchisees and employees accomplish the mission with a team.
An established franchise business operates on proven systems and defined procedures. Executing systems and following procedures with precision is emphasized in military training and leads to success in franchising. Franchises provide training. The military has extensive training and teaches very specific skills to be used to carry out very specific tasks. Franchises also have comprehensive training and support built into the franchising process. This means a Veteran is more likely to succeed by following the franchisor’s proven business model and completing the training program. Franchises are also highly team orientated,
meaning you are part of a larger system that is focused on a collective mission greater than the individual. You’re in business “for” yourself, but not “by” yourself.
What should Veterans consider when exploring franchise opportunities? Educate yourself on franchising and how being a franchisee is different than being a pure entrepreneur. Seek out other Veterans in the business you are interested in and ask questions about their experience. Prioritize what is important to you and then seek a franchise opportunity that matches your priorities. Your priorities may be having passion for the product/ service, independence, aligning your values with the franchise system, financial rewards, etc. Write down your overall objective and have goals that will help you achieve success. Consider different models (home-based vs. office-based, capital requirements, servicebased, etc.) to find franchises that will be a good fit. Do extensive research to understand the history, the terms of agreement outlined in the Franchise Disclosure Document, and what is expected of the franchisor and as a franchisee.
What are the steps to take once a Veteran knows which business he/she wants to get into? You would need to contact the franchisor directly to better understand what their process is for franchise ownership. Each franchise system has a process to complete before an agreement between the franchisor and prospective franchisee is realized. If you need a loan, then there would be a separate process for receiving a small business loan and the timeline varies. In some cases, the franchisor will have in-house financing available that can help streamline the process. Typically, the steps for becoming a franchise business owner are as follows: 1. Introductory phone call – Normally there is an introductory call with the
“Start by defining what you are passionate about and align your values with a business that has the same values.” sale representative at the franchisor’s headquarters. The purpose of the call is to get an understanding of what the prospective franchisee’s goals are and to answer any preliminary questions about the franchise system. 2. Submit franchise application –The prospective franchisee will submit an application to see if they qualify based on the franchisor’s criteria. 3. Meeting in person – A representative will meet with you in your local market to discuss the franchise program and go over the Franchise Disclosure Document. 4. Discovery Day – This is a day to conduct formal meetings with the corporate headquarters and have a more detailed review of the Franchise Disclosure Document and business opportunity. 5. Create a Development Agreement – This agreement is typically where your territory of operation is defined and the timeline for execution and payment is discussed. 6. Select the location of business – In many cases the franchisor will assist you in finding a viable location for your business.
If a Veteran is considering opening a franchise, how should he/she evaluate the various companies before making a decision? This all depends on your goals. Start by defining what you are passionate about and align your values with a business that has the same values. This could mean defining which business you see yourself running and would be happy operating in the longterm. Narrow down this search by industry, business type, and investment level. When evaluating any franchise opportunity it is important to interview other franchisees
within the franchise system, and to fully understand the Franchise Disclosure Document. Some other aspects you may want to keep in mind when evaluating franchise businesses include: • what is the required net worth and liquidity? • what is the total startup capital needed? • is the company a member of VetFran? • what does the company offer Veterans? • is the territory you wish to operate in available? • how many years has the company been franchising? • what are the terms and conditions outlined within the Franchise Disclosure Document? To read more VetFran answers to frequently asked questions – like how long it takes to start planning a franchise venture; what typical start-up franchise fees and costs are involved; and where to go for loans and financial backing – visit the VetFran website here.
About VetFran VetFran was founded in 1991 as a strategic initiative of the International Franchise Association. VetFran includes over 600 IFA member companies offering financial incentives, education and support to Veterans interested in franchise ownership and/or a career path in franchising. VetFran was founded in an effort led by Chairman Don Dwyer, Sr. (USAF, Ret.), founder of The Dwyer Group, to support Veterans returning from the Gulf War transition to the civilian economy. www.vetfran.org
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Army Veterans Unite to Start Connecticut Fence Franchise
Superior Fence & Rail is pleased to announce their latest fence franchise opening in Bridgeport, Connecticut. With West Point graduates and former Army officers at the helm, co-owners Michael Picone and Lyle Gal are just the team to establish the newest market for Superior Fence & Rail. Superior Fence & Rail is ready to redefine the fence business in western Connecticut. This market is unique in that there is already a large presence of fence contractors. But, competition is nothing new to Superior Fence & Rail. Corporate owner, Zach Peyton, believes not only in the new owners’ ability to succeed in western Connecticut, but also in the company’s client-focused, cost-conscious approach to fence building. “I think that our focus on customer service excellence and our considerable buying power will put us into a competitive position.”
The Right Team, Superior Fence Products Zach explains that Superior Fence & Rail of Western Connecticut co-owners
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have what it takes, believing that “Mike and Lyle are going to build a great team that inspires them to be successful and drives the business to be a leading fence company in CT and beyond. Between their West Point, Army, and corporate America experience, they are a ‘dream team’ ownership duo.” These new fence franchise owners are set to introduce two of Superior Fence & Rail’s flagship fencing products to the Bridgeport, CT market, as PVC and premium wood privacy fences are favored choices throughout this territory. Corporate buying power will give these new fence franchisees the ability to offer muchbeloved fence types to their clients at a price they would be unlikely to find with other fence contractors. What’s more is the level of quality of the Superior Fence & Rail products. The company’s wood and vinyl fence materials are superiorly engineered, offering a stronger fence, which will be quality-built to outlast the competition.
What made a Superior Fence & Rail fence franchise the right choice for these new owners? Mike and Lyle were actively in search of a business opportunity when they met with Superior Fence & Rail’s corporate owners. Within a few conversations, the pair knew that should they move forward with purchasing a fence franchise, they would be “part of something special,” adding, “The growth potential, scalability,
and financials far exceeded anything
we’ve explored.” They are stoked to bring Western Connecticut into the realm of a
truly superior fence buying and building
experience through exceptional products, pricing, and customer service.
For this dream team, the feeling is mutual. Mike Picone and Lyle Gal know that their expertise, client focus, and high-quality products are not all that is necessary to succeed in their new venture. They are
elated to have teamed up with Superior
Fence & Rail’s ownership, for which they attest, “We’re confident that under Zach’s leadership there’s endless opportunity to
build a first-class industry leading fencing
company in Western Connecticut and help grow the SFR brand.”
Add to that the level of training prior to
opening a new fence company, backed by a tried and trusted franchise model, and therein you will begin to see the many
facets combine to create a collective recipe for success in business.
Mike and Lyle note that, “SFR’s processes and level of training built a reliable and efficient operation that yields itself to
superior customer service,” and with an
efficient supply chain, Superior Fence &
Rail of Western Connecticut will be able to get “quality products to our customers with minimal wait times.”
https://fencefranchise. superiorfenceandrail.com
A-Z LISTINGS ARE A GREAT WAY TO PROMOTE YOUR BUSINESS Business
Finance Depot
ializes in ce Depot spec Business Finan and SBA s se lea nt me packaging equip for start-up ng Capital loans Express Worki s. sinesse and existing bu seek ing are franchisors Our main clients s and ee his nc fra w ir ne financing for the for their g cin an fin seek ing manufacturers . es as rch pu equipment
SBA 7(a ) also works with Our company , crowd ancing sources fin ate ern alt ies lenders, es and compan urc so g cin an to funding fin irement funds ret ing us in ze r that speciali Please visit ou s. es sin bu w capitalize a ne on. ati orm inf re website for mo depot.com businessfinance Website: ww w. ancedepot.com sfin es sin bu Email: paul@ 8-3884 Phone: (80 0) 78 Bosley Contact: Paul
Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or ad! To learn about the A-Z directory or any other products, please contact Vikki Bradbury: vikki@cgbpublishing.com
www.franchisingusamagazine.com
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AAMCO First started in 1963 by Anthony Martino as a transmission repair shop, the company now has nearly 700 locations throughout North America and about 12 years ago expanded into total car care. AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings instant recognition and trust from the American consumer. In
Assisted Living Locators Assisted Living Locators provides the vital function to seniors and their families of identifying their ideal alternative living solutions and other related services – all at no cost to them. Our proprietary evaluation system results in free residential referrals that enable our clients to make the best possible decisions for their loved ones. Our elder care advisors are trained to find solutions that meet our clients’ needs and to personally accompany them on guided tours of facilities that match their individual preferences. Ours is a truly turn-key program that puts our owners on the path to success through a proven executive business model with high profit margins, low overhead, minimum employees,
Business Finance Depot
http://www.aamcofranchises.com
repeat referrals, and residual income. Even more importantly, many of the industry’s most desired areas of the country remain available for new development. If you’re aware of the unsurpassed value of the assisted living market, if you’ve always dreamed about the freedom and independence that business ownership could bring you, and if you’ve been waiting for the perfect, local, affordable opportunity to carve out your piece of the industry, Assisted Living Locators may be just the match you’ve been seeking. For more information please contact Mary Ann Russo or Tom Ingle at: Phone: 800-267-7816 Email: franchise@assistedlivinglocators.com Website: www.assistedlivinglocators.com
Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.
Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley
BODY20
and their life through time condensed technology training. In just 20 minutes per week, our goal is to materially impact the other 10,060 minutes in the week.
There are very few significant technological breakthroughs in fitness, especially ones as fundamental as how the human body builds strength and muscle. BODY20 is disrupting the $25 billion dollar fitness industry and is going to change the way people workout letting every. body.unleash their full potential. Our mission is to change the way that people workout by helping EVERY.BODY.UNLEASH their super human potential to strengthen their body
BooXkeeping BooXkeeping is a business solution that redefines the bookkeeping industry with focus on small to medium-sized businesses. BooXkeeping simplifies the process of recording financial transactions saving businesses time to focus on their passion and achieve their financial goals. BooXkeeping franchisees are dedicating
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addition to automatic brand recognition, AAMCO franchisees benefit from an Executive Leadership Team who established themselves by servicing the automotive aftermarket as franchisees. With this franchisee focus in mind, AAMCO provides the brand, tools, guidance and education necessary for new franchisees. This includes financing support, real estate support and training through the entire opening process.
Considering opening a Body20 Studio and want to know if it’s right for you? Are you obsessed with fitness? Are you driven, motivated and a self-starter who wants to jump on board with the future of technology? Are you a leader or entrepreneur looking for something more? Well, you’ve come to the right place. https://body-20.com/franchise/
themselves to ensuring their clients have full accessibility and understanding of their financial records so no extra time or effort is necessary. For more information Ph: 855-935-2669 Email: Max@booxkeeping.com or swilson@sfdpros.net Web: https://booxkeepingfranchise.com
caring transitions Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing
Fastsigns® Now more than ever, businesses look to FASTSIGNS® for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company. We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 • Franchise Research Institute World Class Franchise 2011-2015
Franchise Payments Network Franchise Payments Network (a.k.a. FPN) is the only merchant services company focused exclusively on franchising. Since 2006, we have served over 190 franchise brands and we’ve grown a reputation as a premier vendor in the franchise industry. Our goal is to help both franchisors and franchisees save money on every transaction. We offer competitive payment processing rates and excellent customer service. More importantly, we assist franchise organizations with payment security and compliance
G.I. TAX
with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances. Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com
• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com
to minimize the risk of breaches that could place brand equity in jeopardy. Our team of franchising experts can enhance the consumer experience through secure payment acceptance on any device. Whether it’s online, through a smartphone or tablet, or our many POS integrations, we tailor our services to each individual brand for efficient operations. Contact: Tom Epstein Phone: (866) 420-4613 Email: tomepstein@franchisepayments.net Website: www.franchisepayments.net
The franchise offered is for a unique and distinctive system relating to the operation of tax return preparation businesses, specializing in providing tax preparation and related products and services through a vehicle that would honor and support those who have served in the military. The G.I. TAX® System is fully branded
in support of the military, presenting an inviting atmosphere for both active duty and retired veterans, their families and community. For more information contact: Samantha Wilson Ph: 360-878-8488 Email: swilson@sfdpros.net Web: www.gitax.com/franchise-careeropportunities
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Excellent for branding and recognition.
A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website. Each detailed, full colour A-Z listing comes with a 150 word write up and your logo.
Choose a 12 or 6 month package or simply add the A-Z directory onto your Focus, Profile or Ad! To learn about the A-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
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franchising usa A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website. Each detailed, full colour A-Z listing comes with a 150 word write up and your logo.
International Franchise Professionals Group
Choose a 12 or 6 month package or simply add the A-Z directory onto your Focus, Profile or Ad! To learn about the A-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
IFPG to power their business. All of these individuals understand the value of being associated with IFPG.
The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.
The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together. Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.
Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the
If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.
Infinity Martial Arts
Our programs focus on a self-defence style of martial arts and combat sport, which is predominantly based on grappling and submission holds. Our curriculum focuses on the skill of taking an opponent to the ground, controlling one’s opponent, gaining a dominant position and using a number of techniques to either force or defend a submission.
Infinity Martial Arts was established in 2005 on the Sunshine Coast, Queensland. We began as a single club focusing predominantly on Brazilian Jiu-Jitsu, with only a handful of members under the guidance of our head coach and black belt Neil Owen. Over the years, many of those initial members became black belts themselves and helped to grow our business into what it is today. With 13 academies now in QLD and two other affiliate clubs in NSW & QLD we are one of the largest franchised martial arts academy names throughout Australia, leading the way in Brazilian JiuJitsu.
With classes ranging from expert to beginner and suitable for both adults and children starting as young as 2 years old, our academies are warm & friendly environments. We have a strong focus on creating a fun culture where our members become part of the family. For more information visit: www.infinitymartialarts.com.au
Mosquito Mike
• Strong branding that resonates with families and children alike in every market we enter.
Come be a part of the Mosquito Mike experience! You will be part of a new movement in the mosquito control industry as constantly improving efficiencies, technology and marketing know-how come to take over and dominate this exciting sector! As an emerging franchise, you will benefit from a greater opportunity to secure your preferred protected territory while enjoying the exponential growth mosquito/tick control has to offer.
• Results Producing Marketing: Not just templates but strategies and a philosophy to grow your business quickly.
Top 10 Reasons Why Mosquito Mike Is the right business investment for you: • High growth business that focuses on keeping families safe while allowing them to be outdoors. • Recurring Revenue business that allows for faster growth as most of your customers renew year after year. • Cutting Edge Technologies will simplify your experience while allowing you to be more efficient. • Extensive Live Training and you will have access to most skills on video for staff training.
• Low Cost and High Margins mean you become profitable faster.
pinch a penny
Pinch A Penny was founded as a family business and is
Pinch A Penny Pool Patio Spa is the nation’s leading pool retail, cleaning and service franchise. With more than 45 years of sales growth and an average store revenue of $1.5 million (see 2020 FDD for details), our year-round, turnkey business benefits from multiple streams of revenue — retail, pool cleaning and backyard services. Our training program is world-class; in fact, 90% of franchisees had little to no pool experience before joining Pinch A Penny. Pinch A Penny offers in-house financing with competitive rates and terms to qualified candidates. Veterans receive 50% off the franchise fee.
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• 15% Veterans Discount • Home Based Business that reduces costs while providing personal flexibility • Lifestyle Design: Reclaim your life with a business that gives you more time for family People want to enjoy their backyards and you will be in position to make that dream happen. By eliminating mosquitoes and ticks, you will become a necessary, successful and beloved business in the community. For more information visit: mosquitomikefranchising.com
still family-owned, has family-owned franchises and sells family fun to the community. Franchise owners work regular hours and do not have to travel. Pinch A Penny is expanding its franchise system of more than 260 locations throughout Texas and the Southeast to keep up with high demand in the $15 billion swimming pool industry. Pinch A Penny is consistently and highly rated by Entrepreneur magazine and Franchise Business Review, which named Pinch A Penny one of the Top 50 Recession-Proof Franchises and a Best Second Career Franchise Opportunity.
Veterans Business Services Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program. Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business. VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing
Window World Window World is the largest window replacement and exterior home remodeling franchise in the United States, with over 18 million windows sold to date.
campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise. VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality. Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us
Operating from the corporate headquarters in North Wilkesboro, North Carolina, and in markets across the country at over 200 franchise locations, Window World is poised to provide next-level window installation and home remodeling services to Americans nationwide.
Window World’s commitment to industry-backed, energy-efficient products and services is a determining factor when consumers choose Window World to improve their homes.
For more information contact Zach Luffman, Director of Franchising at: Phone: 1-866-740-2100 Email: ZLuffman@WindowWorld.com Website: www.windowworldfranchise.com
You Move Me
With an average Google rating of 4.9, we’d
You Move Me was started in 2013 by a group of investors who saw an opportunity to revolutionize the archaic and fragmented moving industry.
like to say we’re on the right track!
Since then, we’ve been experiencing steady growth, year over year and continue to innovate to bring value and peace of mind to our customers.
Phone: 1-800-926-3900
ziebart
ownership and to protect their investment with the highest quality products, services, exceptional workmanship, and a knowledgeable staff that provides solutions for extending the life of all vehicles.
Founded in 1959, Ziebart is the worldwide leader in detailing, films and structural protection services providing complete car care solutions. Backed by over 60 years of experience, the brand has evolved from its roots as the pioneer in rust protection services to become the most respected global company offering aftermarket total vehicle protection products and services. Today, Ziebart International Corporation operates more than 400 locations, with 1,200 service centers, in 37 countries. The brand is committed to helping its customers customize and protect their vehicles by offering services that range from detailing and film installation to structural protection. Ziebart’s mission is to support customers’ pride in vehicle
franchising usa A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website. Each detailed, full colour A-Z listing comes with a 150 word write up and your logo.
For more information contact Genevieve Blondin at: Email: genevieve.blondin@youmoveme.com Website: www.youmoveme.com/franchise
The brand is continuing to grow through franchising and offers a best-in-class investment for qualified prospects. Ziebart franchisees gain a built-in team with decades of experience to help launch their business every step of the way. As an established automotive enthusiast brand, Ziebart has been recognized by Entrepreneur Magazine as a Top 500 Franchisor as well as a Top 200 Global Franchise. For more information contact Amanda House at: Phone: 248-837-3944 Email: ahouse@ziebart.com Website: www.ownaziebart.com
Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the A-Z directory onto your Focus, Profile or Ad! To learn about the A-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
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