Franchising USA May 2021

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fe at ure : mu lt i-u n i t fr a nch isi ng

Featu re

S i n e a d H o r a n -We b b | Fr a n c h i s i n g U S A

ARE YOU READY

TO BE A MULTI-UNIT FRANCHISEE? As confidence in franchising as a resilient and reliable business model grows, more and more growth-minded franchisees are thinking big and looking to expand their empire. Multi-unit franchising offers a way for those with big business dreams to go from operating a single store or service to overseeing several units. Some business investors want to focus on just one franchise; it’s their domain, their livelihood and their single focus. The business may be a family operation or passion project for a retired couple, or maybe it’s the bread and butter of a firsttime business owner who is dedicated to putting all their effort into growing that individual store or service.

Is multi-unit franchising a smart choice for your future? The more franchises you operate, the more profit and money you can generate. But dedicating oneself to more than one unit takes time and money. Patience is key.

prepared to multi-task the management of multiple units.

In addition to the tried-and-tested models of operating multiple units within the

one franchise brand, another, slightly less

common, option is for multi-unit investors

to own different types of franchise brands.

For other investors, franchising is a way of building something bigger. Maybe they are highly experienced franchise owners who are ready to expand their footprint, or a business-savvy investor who sees the potential profit in operating multiple locations.

It’s generally recommended for franchisees to become familiar with a franchise while waiting to turn a profit in order to gain back their initial investment. Then, once they have attained enough financial assets, they can feel confident in buying into another outlet of the same franchise. Using this model, the entrepreneurial franchisee can slowly but steadily grow a solid network, replicating the process with each outlet. While this is the safest way for cautious franchise operators to expand their network, there are more direct paths to franchise growth for those willing to take a few risks.

Whatever your reason for franchising, it’s important to ask yourself:

Investing in multiple units at once can see quick results for opportunists who are

attribute of a successful multi-unit

Franchising USA

While single-brand, multi-unit franchising is still the standard method of operating a

franchise network, running multiple stores across multiple brands can, cautiously, be done. Traditionally, franchise investment used to come with protected territory

clauses, which prevented franchisees from investing in competitors within a certain

distance, but some franchisors are starting to loosen their rules around exclusivity

rights to adapt to this developing demand from entrepreneurial franchisees.

Which leads us to the most important franchisor:


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