Franchising USA February 2021

Page 16

focus fe at u r e

Mosquito Mike

Safety and Success Top Priorities for

New Mosquito

Control Franchise

A brand-new mosquito control franchise wants to improve the entire industry through better technology, better marketing, and improved safety.

frequency and spread of Lyme disease, Zika, West Nile Virus, and Eastern Equine Encephalitis (EEE) is also driving growth.

Mosquito Mike provides mosquito, tick and flea control for homeowners looking to enjoy their backyards without annoying bites or worry of contracting dangerous tick/mosquito borne diseases.

“Mosquito Mike began as nothing more than a side hustle,” noted Mosquito Mike founder and CEO Michael Reynolds. Having built a successful independent seasonal tax service, Reynolds found himself with eight months with little to no business coming in. With little interest in bookkeeping, payroll or other desk related occupations, Reynolds applied as a pesticide applicator for a successful mosquito abatement franchise business.

The mosquito/tick control industry is seeing tremendous growth as a category. In addition to mosquito control becoming the new status symbol for homeowners who want to spend time outside, the increasing

“That was a true eye opener,” Reynolds said of that experience. The lack of technology and complete disregard for employee safety made him realize that his business experience and marketing

Franchising USA

background placed him in an ideal position to come up with a better business model. Reynolds spent the fall/winter doing research and planning. The following summer, Mosquito Mike commenced operations and offered an alternative to the existing mosquito spray businesses. Having felt the early effects of pesticide poisoning while being discouraged from wearing masks or other protective equipment, Reynolds knew that employee safety would be the first priority. Mosquito Mike provides its applicators with moisture wicking long sleeved shirts, light weight caps, gloves, eye protection, and protective masks to ensure their well-being. In addition, Mosquito Mike uses pickup trucks rather than the trendy open cab vans that permit pesticide applicators to breath in the chemicals all day.


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