ex per t advice
Heather Ripley | CEO | Ripley PR
Set Your Restaurant Apart with PlantBased Offerings Increase your profits by diversifying your brand increase your franchise brand’s profit margin this year by adding even one or two plant-based options to your offerings. When you do, make sure to promote your new offerings through effective public relations or social media campaigns to get the most return on your investment. Getting attention from the right media takes time and effort, but the value of media attention is priceless. If you’re still on the fence, here are five reasons why you might want to think about adding plant-based and vegan items to your franchise menu - even a little at a time:
Many consumers are eating less meat these days, but this does not mean that a majority of Americans are planning to become full-blown vegans or vegetarians. However, there are many reasons people
want to consume less meat in their diets. Living a healthier lifestyle and eating
food that is environmentally-conscious
Franchising USA
and animal-friendly are some of the most popular reasons. Millennials are helping fuel that trend. According to a recent report from Statista, 60% of millennials expressed their desire to try a flexitarian diet in 2018, meaning they would prefer a mostly plant-based diet with the occasional dairy or meatbased meal. It’s not just a millennial thing though, food preferences are changing and food franchisors that offer vegan or plantbased items on the menu can capitalize on the growing demand. You still have time to make a change and
• Show consumers your franchise brand is making an effort to offer healthier options for clients who prefer meatless meals and for those just wanting to reduce meat consumption. Physicians report that people who greatly reduce or eliminate red meat have a lower risk of heart disease and death. • More people are eating plant-based foods and want to see a variety of vegan options when they order out or visit their favorite fast food or dine-in franchise. Don’t miss out on offering menu options that appeal to vegans and vegetarian consumers, a group that has seen a recent 600% growth. • Increase your franchise brand’s revenue by appealing to consumers from all walks of life and especially the growing
