ex per t advice
George Knauf | Senior Franchise Business Advisor | FranChoice
How to Use the Clubhouse App to Grow Your Business You may have heard a lot of buzz around a new social app called Clubhouse in the Apple store. Clubhouse is a voice-only social platform where there are “rooms” with stages and an audience.
A person starts and moderates a room on whatever topic they choose, they can add more moderators to the stage as well as speakers that do not have moderating admin control. There are multiple rooms with a variety of topics as diverse as the people that created them. Only moderators and speakers can talk, audience has to raise their hands and be invited to the stage by a moderator, so it tends to sound more like a podcast or radio show.
“For franchise companies this can be a good place for founders and executives to come into a national and global audience and demonstrate expertise and values. You can give back and earn respect as you build your brand.” Franchising USA
There are surprisingly few of the Pavlovian mind games used by most social media to keep your eyes glued to the screen. No ‘likes’ or anonymous text comments and no ads. You can move from room to room listening to topics you choose. The lack of the ad-driven psychological tools can make it a much more rewarding and enjoyable experience. But the big question most businesspeople have is, “how do I grow my business on Clubhouse?” The quick answer is that you don’t make money on Clubhouse (at this point), so much as you make money after providing the value of your expertise to people that are on Clubhouse, when they come find you.
