Franchising USA February 2021

Page 50

ex per t advice

Helen Horyza | Author

Six Ways to Bolster Your Career During Economic Upheaval

Instability and unpredictability have been consistent by-products of the global pandemic. The disruption to the economy has likely put you on a roller coaster of twists and turns—causing you to pour over your balance sheets and lose sleep, wondering if you are positioning yourself wisely. Franchising USA

If you are anxious and a bit exhausted, you are not alone. You, along with millions of others from all walks of life, are navigating unchartered territory. As a franchise owner and leader, you are challenged to make the right decisions and stay strong. But, how do you do that under pressure? Here are six keys to bolstering your career (and your business), especially during challenging times:

Career quakes like the one we are experiencing now are predictable and, yet, unnerving. The ground is shifting under your feet.

Number One: Understand that Careers Naturally Cycle

Logically you know you are going to hit rough patches. But, when they happen, you can experience a range of uncomfortable emotions like fear and anger. The first step is to recognize that you are at a crossroad, off your familiar path and challenged to find the way forward. Shake hands with your anxiety and step into a period of introspection.

No matter has much time and effort you put into deciding to become a franchise owner, you can never get complacent, assured that things will go smoothly.

A long walk or a day off can offer much needed perspective. It also helps settle the intense emotions that accompany an externally driven crossroad. Let’s face it,


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