Franchising Magazine USA Home Services Feature VOL 11, ISSUE 6, June 2023

JUNE2023

COVERSTORY

COLOR WORLD PAINTING

AFRANCHISE FOR EVERYONE

LATEST NEWS IN HOME SERVICES FRANCHISING

SHOULD YOU INVEST IN A SERVICEBASED FRANCHISE? HOMESERVICE FRANCHISES: A LOT OF WORK UNDERONE ROOF

HOME SWEET HOMEBUSINESSES

TO SERVE THE MASSES

HOME SERVICESFRANCHISING

40 Everline Coatings: Why a Blue-Collar Couple Went All in on

58 That 1 Painter: ABeacon of Community Give back and Empathy through That 1 Painter’s “Paint it Forward” Project

46 Deb Jewell: Home Services Franchisor Leverages Technology to Improve Training

Have Your Say

42 Dean Hartley: Promote Your Low-Cost Franchise Model to Attract Potential Franchise Owners

Franchisor in

50 CertaPro Painters: CertaPro Painters® Corporate Culture: How a Top Painting Franchise is Primed for Sustainable Growth

54 Re-Bath: Re-Bath Adds Two Crucial Appointments to Their Leadership Team with Sights Set on Aggressive Growth

56 Grand Illuminations: Tidings of Profit and Joy

Expert Advice

44 Evan Hackel: Should You Invest in a Service-Based Franchise?

48 Rick Bisio: Home Service Franchises: A lot of Work und er One Roof

52 Michael Moorhouse: How to Grow a Seasonal Franchise

BUMBLE ROOFING Joins Forces with EMPOWER BRANDS

WORLD-CLASSFRANCHISOR FINALIZESITS THIRD INVESTMENT OF 2023, BRINGING THE COMPANY TO 10 BRANDSIN ITS PORTFOLIO

Empower Brands, multi-brand franchisor of premium commercial and residential services, announced today that Bumble Roofing will be joining its expanding portfolio of brands. This is Empower Brands’ third new brand in 2023 following the additions of Koala Insulation and Wallaby Windows last month, bringing Empower to an impressive 10 total brands under its umbrella.

“We set out this year to grow our portfolio to 10+ brands, and while our acquisition of Bumble Roofing brings us to that goal, our growth is only just beginning,” said Scott Zide, CEO of Empower Brands.

Founded in 2019 by David Bitan, Bumble Roofing is a full-service roofing company based in Los Angeles that provides inspections, repairs, installation and replacement services. The heart of the brand’s mission focuses on giving back to the community with donations made to nonprofits dedicated to protecting bees following each roof installation. As the first independent business acquired by Empower, Bumble Roofing will be an incubation brand for the franchisor. Empower will use its resources, expertise, and growing network to establish Bumble Roofing as an emerging franchise and expand its footprint across the country.

“Bumble Roofing was founded on the principle of providing affordable and quality roofing installation and repairs while giving back to a worthy cause, and we’re ready to bring our services to more people through franchising,” said David Bitan, founder of Bumble Roofing.

To learn more about franchising with Empower Brands, visit EmpowerFranchising.com

STELLARSERVICE BRANDS Names Devin Hughes Vice President of Franchise Development

Stellar Service Brands (“Stellar”), a multi-brand residential and commercial service organization that includes Restoration 1, bluefrog Plumbing + Drain and Softroc, has named Devin Hughes as vice president of franchise development. With over 12 years of franchising experience, Hughes will play a crucial role in advancing growth opportunities across all three brands.

“As the demand for businesses in the home services industry continues to grow, we are excited to welcome Devin to the Stellar Service Brands team,” said Sherry Rose, CEO of Stellar Service Brands.

Over the course of his career thus far, he has sold more than 300 new franchise units and secured 220+ units in the past four years alone. In addition, he has trained and developed comprehensive sales teams and processes, built extensive candidate marketing strategies and broker connections and developed a sophisticated area development sales program.

Before joining Stellar Service Brands, Hughes served as senior director of franchise development at Driven Brands focusing on the Meineke Car Care brand. He has also held positions at Senior Helpers, UniFirst and Alliance Franchise Brands. Hughes earned a Master of Business Administration degree from Texas Southern University and is also a Certified Franchise Executive (CFE) by the International Franchise Association (IFA).

“Franchise development is much more than just a business transaction, it is a transformative journey that focuses on empowering individuals to succeed,” said Hughes

To learn more about Stellar Service Brands, visit Stellarservicebrands.com

MOSQUITO SHIELD Named Ninth-Fastest-Growing Franchise by Entrepreneur

Mosquito Shield, the trusted leader in mosquito and tick control services, ranks ninth on Entrepreneur’s 2023 list of the fastest-growing franchises in the United States and Canada.

Mosquito Shield helps customers in over 350 territories enjoy their outdoor spaces. Established in North Attleboro, Massachusetts, in 2001, Mosquito Shield has offered franchises since 2013. Mosquito

Shield is part of the growing Five Star Franchising platform of brands.

“The explosive growth Mosquito Shield has witnessed over the last 30 months is the result of our commitment to service and continuing dedication to helping our franchise owners grow their business,” said Michael Moorhouse, president of Mosquito Shield. “With more than two decades of experience, we’ve developed

the most advanced solutions and systems in our industry, and our proven success in effective mosquito control is the foundation for the continuing growth opportunities available to our franchise owners.”

Mosquito Shield’s high ranking among the fast-growing franchises matches the company’s outstanding performance in other recent Entrepreneur rankings. Mosquito Shield ranks #1 among pest control franchises, #14 among Top Franchises for Less Than $100K, and #144 overall on the Entrepreneur Franchise 500 list of top franchises.

“Recognition from respected independent organizations such as Entrepreneur confirms that our vision and strategy provide powerful return for our franchisors and their franchise owners,” said J. Andrew Mengason, chief growth officer for Five Star Franchising. “We’re proud to offer value and opportunity for hard-working, ambitious franchise owners through our successful franchising system.”

To learn about franchising opportunities, visit moshieldfranchise.com

GOTCHACOVERED named a Top Low-Cost Franchise and Top Recession-Proof Business for 2023 by Franchise Business Review

provides homeowners and businesses with the best in soft and hard window treatments, including a variety of blinds, draperies, and smart solutions. Gotcha Covered is part of the Five Star Franchising platform of home service

Gotcha Covered, the leader in custom window treatment across the U.S. and Canada, was recently named a Top LowCost Franchise and Top Recession-Proof Franchise for 2023 by independent franchise research firm Franchise Business Review.

“We’re committed to helping Gotcha Covered franchise owners thrive while serving their customers and their communities,” said Paul Linenberg, president of Gotcha Covered. “Our strategy for success is based on empowering franchise owners with a proven, industry-leading support system. We’re proud that we can offer them exceptional value while also delivering extensive training, innovative technology and essential one-on-one support.”

With an emphasis on end-to-end consultations, Gotcha Covered

Gotcha Covered franchise owners were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training and support, operations, franchisor/franchisee relations, culture, and financial opportunity.

“While no business is 100% recession-proof, these franchise businesses have demonstrated that they are highly recessionresistant based on historical performance,” said Eric Stites, CEO of Franchise Business Review.

“There are also a number of very solid business opportunities out there that can provide the satisfaction and perks of business ownership but don’t require a huge financial investment. Approximately one-third of the franchise companies we survey have initial investments starting under $100K.

For more information on franchising with Gotcha Covered, visit gotchacoveredfranchising.com

A FRANCHISE FOR EVERYONE

The franchising industry has seen steady growth over the last few decades, expanding their reach globally with new and emerging brands across a variety of different sectors that provide opportunities for every type of entrepreneur to become their own boss.

franchise opportunity for someone who

to customer satisfaction in every home or in comparison to where the franchise

across the country for their home

customers to choose the best options

franchise owner, home service franchise

the more hope a community has, the more

Lolanie & Joel Messa

HOME SWEET HOME BUSINESSES TO SERVE THE MASSES

Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. Visit www.fmsfranchise.com for more information

According to recent data, there are over 140 million homes in the United States. Think of this as your pool of potential customers as a home service business owner.

WHY A BLUECOLLAR COUPLE WENT ALL IN ON FRANCHISING

opportunity was to jump in with both feet

Why Franchising Made Sense

Tony and Holly Turkovic were looking for a change back in early 2022, after nearly 20 years in the workforce.

Tony had worked 18 years in the industrial construction field, doing construction and maintenance at coal mines, steel mills, and chemical plants. Holly spent 19 years developing countless programs and initiatives within the non-profit and academic sectors. She is currently the senior community outreach manager at the National Kidney Foundation.

“ The couple, who had spent their whole lives in the Pittsburgh area, wanted to make their best effort at chasing the American dream.”

The Demand for Pavement Maintenance

“ The demand for line striping and pavement maintenance has always been a need everywhere.”

Cashing in All the Chips net worth or the resources to jump in the

Opportunity to Give Back

PROMOTE

YOUR LOWCOST

FRANCHISE MODEL TO ATTRACT POTENTIAL FRANCHISE

OWNERS

From entrepreneurs looking to start a new business to CEOs opting to run their own company, franchising has become a staple across the United States.

According to Statista, in 2022, it was estimated that there would be almost 792,000 franchise establishments in the country with an economic output of roughly $827 billion. By the end of 2023, it is projected that the economic output for franchises will be roughly $860 billion.

a business on their own, franchise owners

Emphasis on Training

owners to run the business in a way that

Benefits of Low-Cost Franchise Opportunities

franchisee services such as promotion,

new ways for franchise owners to better franchise system because entrepreneurs

Flexibility for Business Owners

our parent company, we have our own

ABOUT Dean Hartley

As Brand President of Bath Solutions, Dean Hartley directs franchise systems and processes to assist franchisees in growing successful, profitable businesses. Dean brings over 15 years of experience in the one-day bathroom remodeling industry and a vast knowledge base to assist in building the Bath Solutions franchise system. Before joining Bath Solutions, he most recently held the position of VP of Sales and Marketing with Design Imaging where he supported dealers with sales and technical assistance. Dean graduated from the University of Michigan in 1998 with a bachelor’s degree in history and finished his last semester at St. Peter’s College in Oxford, United Kingdom.

SHOULD YOU INVEST IN A SERVICEBASED FRANCHISE?

Evan Hackel, Entrepreneur, Author, Speaker, Podcaster

As author, speaker, and consultant, Evan Hackel has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to The Learning Network (formerly Tortal Training). Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com

The world where all service companies do business has changed dramatically in the last 20 years. So it should come as no surprise that the climate for service-based franchises has evolved too.

The supply of service providers has shrunk

at the many services that franchises

Being part of a franchise offers you many competitive advantages

Franchises now offer a staggering variety of services

Being a franchise equips you to price your services fairly and not have to win your customer based on price alone

You enjoy the many advantages of being part of a recognized brand

Seven Ways to Choose the Best Franchise System

1Make sure they have excellent training programs. Training is the key to business success in the service industry. Make sure the franchise has the tools needed

2Check out their marketing tools. Do they have the right tools and how do their tools compare to what other systems offer?

3Get to know what is happening in the sector. What are the newest, most effective products and techniques? And is the franchise you are considering at the leading edge of using them?

4Learn about competing businesses. What are they selling and how does the franchise you are considering compare and compete?

5Get to know your potential customers. What do they want done? What spoken and unspoken needs and desires do you need to fulfill?

6Kick the franchise’s financial tires. You don’t want to buy a franchise that is under-resourced.

7Talk to as many current owners of the franchise as you can. Do they like the franchise company and the support it provides? How are they making money – and how much?

And Consider this Long-Term Trend

Franchisors can offer the training that is key to success

. . .

“ If customers want something done in the most modern way with the latest knowledge and technology, they call a franchise.”

HOME SERVICES FRANCHISOR LEVERAGES TECHNOLOGY TO IMPROVE TRAINING

Deb Jewell is President of Performance at Premium Service Brands, the franchisor of nine home services brands. She specializes in identifying process improvements and new technologies to streamline operations, create revenue, and reduce operating expenses.

Premium Service Brands (PSB) stays on the cutting edge by implementing artificial intelligence technology to provide franchisees with the training and tools they need to run a successful business in their local communities.

AI 101

Innovative Training Tool

so they can use them to train staff at

Leveling the Playing Field

HOME SERVICE FRANCHISES:

A LOT OF WORK UNDER ONE ROOF

Popularity, profitability, and scaling potential among franchises never stay the same forever. Trends vary with circumstances and even between markets.

What are Home Services?

Rick Bisio is one of the country’s most respected franchise coaches and author of the Amazon best seller, The Educated Franchise – 3rd Edition. Since becoming A Franchise Coach in 2002, Bisio has assisted thousands of aspiring entrepreneurs nationwide helping them explore the dream of business ownership. www.afranchisecoach.com

Regular Revenue vs. SalesDriven

Income to home service franchises is many have

Proven Concepts means Competition

competition is from other franchises, or ones from whom franchisees have to win

may prove important to franchisees is

Evolving Industry

run franchises, the way franchise owners

“ Home service franchises have seen remarkable growth and are expected to continue growing over the next several years.”

CERTAPRO PAINTERS® CORPORATE CULTURE: HOW A TOP PAINTING FRANCHISE IS PRIMED FOR SUSTAINABLE GROWTH

A culture of inclusion and support is an essential part of any brand or organization. A strong company culture like CertaPro Painters’ sets the tone and expectations of how people work together toward the shared goals of the organization.

Defining a Strong Corporate Culture

Of course, every company has its own, constant support see their franchisees

A Culture that Goes Above and Beyond

How CertaPro Painters Fosters a Quality Culture

The Foundation to a Lasting Legacy

HOW TO GROW A SEASONAL FRANCHISE

Seasonal franchises, such as holiday-themed businesses, lawn care and landscaping, or pool services, generate most of their revenue during a particular season or time of year.

Michael Moorhouse is President of Mosquito Shield, America’s trusted provider of effective residential mosquito and tick control service. Part of the Five Star Franchising platform of home service brands, Mosquito Shield delivers the best results in the industry to help customers in over 350 territories enjoy their outdoor spaces.

Year-round commitment to seasonal success

“

Seasonal service franchise businesses built around high retention rates and positive word of mouth tend to outperform their competitors.”

Seasonal success = lifetime value

return year after year, the impact is

REBATH ADDS TWO CRUCIAL APPOINTMENTS TO THEIR LEADERSHIPTEAM WITH SIGHTS SET ON AGGRESSIVE GROWTH

Leading Bathroom Remodeling Franchise Appoints

Christopher Stipp as VP of Digital Marketing and Sakthi Kaliyaperumal as VP of Technology

Re-Bath, the nation’s largest complete bathroom remodeling company, has announced the appointment of Christopher Stipp as the new Vice President of Digital Marketing and Sakthi Kaliyaperumal as the new Vice President of Technology.

Christopher Stipp as VP of Digital MarketingSakthi Kaliyaperumal as VP of Technology

For more information on Re-Bath and franchise opportunities, visit www.rebathfranchise.com/ or call 888-454-8842.

ABOUT Re-Bath

Re-Bath is the nation’s largest complete bathroom remodeling franchise that has grown to more than 100 locations across the country. The parent company’s first entry in the bathroom remodeling industry occurred in 1978 and focused on the hospitality sector. In 1991, Re-Bath launched its first franchise location to focus on the residential market. The company offers complete bathroom remodels, tub and shower updates, plus aging and accessibility solutions. From simple bathtub replacements to complete bathroom redesigns, Re-Bath makes bathroom remodeling effortless, convenient and affordable, all with professional, friendly and factory-trained installers. Re-Bath is a one-stop service that covers the entire process – from design to done – in three easy steps: consultation, removal, and installation. Re-Bath assembles its own exclusive line of products at its headquarters located in Phoenix, Ariz., and offers best-in-class products from national brands for its customers. For more information, please visit www.rebath.com or www.rebathfranchise.com for more details on the franchise opportunity.

GRAND ILLUMINATIONS

TIDINGS OFPROFIT AND JOY

Few, if any, franchising opportunities can say they are in the business of spreading holiday cheer; but Grand Illuminations most certainly can. This emerging brand just completed its first successful holiday season with 15 franchise locations open in 11 states throughout the central and eastern United States.

Define Seasonal

RUTH BRINTON: A BEACON OF COMMUNITY GIVEBACK AND EMPATHY THROUGH THAT 1

PAINTER’S

“PAINT IT FORWARD” PROJECT

In a world where businesses are often associated with profitmaking endeavors, there are individuals like Ruth Brinton who remind us of the power of community and the joy of giving back.

the transformative power of community

“ Ruth’s initiative demonstrated the profound ripple effect of kindness and how one act of giving can inspire others to follow suit.