on the cover
Q&A with Neighborly brand Mosquito Joe latest news in
veteran franchising veterans can find a home
in Service-Based Franchising Give Back to the Community
by Maintaining a Charitable Giving Program
Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org
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contents
veterans supplement On the Cover 58 Mosquito Joe: Q&A with Lou Schager
What’s New 56 Franchising News
Latest News from Veterans in Franchising
Franchisee in Action 62 Doug Toler: Storm Guard Franchisee
Spotlight
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66 Franchising For Heros
Expert Advice 60 Douglas Smith: Veterans Can Find a Home in Service Based Franchising 64 Paul Linenberg: Give Back to the Community 68 Jonathan Barnett: How Franchising Provides Veterans a Path to Entrepreneurship
Have Your Say
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70 Pat Durkee: Authenticity is the Key Office Pride Commercial Cleaning
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AMERICAN FREIGHT Welcomes New Franchise Development Manager “We’re thrilled to welcome Andrew to the team,” said Will Powell, CEO of American Freight. “His prior experience growing an up-and-coming franchise brand and passion for connecting with candidates will bring great value to our emerging franchise program.”
Andrew Millar to Lead Retailer’s Emerging Franchise Program
Prior to joining American Freight, Millar served for several years as a franchise sales specialist at a national tech repair company. He is a graduate of Abertay University in Dundee Scotland and worked in business development before relocating to the U.S.
American Freight, a leading furniture, mattress and appliance retailer, has welcomed Andrew Millar as Franchise Development Manager and tasked him with stewarding the company’s growing franchise model launched in late 2020.
“It’s an honor to join the team as they heavily invest in their new franchise program,” said Millar. “The value of American Freight’s easy to build, quick to open and highly scalable franchise model speaks for itself, and I’m committed to
through a free haircut card that could be given to an active service member or veteran. To ensure service members have the time to take advantage of this offer beyond a one-day event, free haircut cards can be redeemed through December 10, 2021.
Great Clips recognizes the tremendous commitment veterans and active military service members make to serve and protect. To show their appreciation with more than just a thank you, Great Clips introduced a campaign in 2013 that gives salons, franchisees and customers a way to give back. In 2021, for the ninth consecutive year, veterans and active service members could visit any U.S. Great Clips salon on Veterans Day and get a free haircut or a free haircut card for a future visit. In addition, non-military customers who received a haircut on Veterans Day at U.S. Great Clips salons could pay it forward 56 Franchising MAGAZINE USA
Since the beginning of this program, Great Clips salons have provided over 1.7 million free haircuts to active and retired military service members, adding up to more than $23 million in complimentary haircuts. The Veterans Day offer is part of the Great Clips Great Deeds® program, which challenges everyone – corporate staff, salon owners and friends – to remember what makes the brand great: the people and the communities where they live and work. Through that loyalty and support, Great Clips contributes millions of dollars to great causes every year, such as Operation Second Chance, Operation: Fishing Freedom and Children’s Miracle Network Hospitals.
working with prospective candidates to realize these benefits and claim their territory while it’s still available.” American Freight Furniture and Mattress was established in Lima, Ohio, in 1994. The company grew to its current nationwide footprint by adding and rebranding nearly 130 former Sears Outlets and more than 30 former FFO Home locations in 2020. The rebrand expanded American Freight’s product assortment to include furniture, mattresses and appliances. American Freight was acquired by Franchise Group, Inc. in 2020. The company has more than 360 locations across 40 states and Puerto Rico. For more information or to inquire about franchising, visit OwnAmericanFreight.com
Congressional House Members Introduce Bill to Expand Franchise Opportunity for Veterans It was recently announced from the IFA that Reps. Jackie Walorski (R-IN) and Julia Brownley (D-CA) introduced a bipartisan bill, Veteran Entrepreneurs Act of 2021 (H.R. 5920). The legislation would provide veterans with a 25% tax credit on the initial franchise fee, which the prospective veteran franchisee can elect to pass to the franchisor in exchange for a discount of equivalent value up front. IFA has long supported this legislation that would expand entrepreneurship opportunities for veterans. READ MORE
Veterans Honored at BLACK ROCK BAR & GRILL In honor of Veteran’s Day, Black Rock Bar & Grill provided veterans with a free steak dinner on Thursday, November 11, 2021. The dinner included Black Rock’s awardwinning Certified Angus Beef ® steak, cooked by the guest on a 755-degree volcanic sizzling rock. This method of cooking is the newest phenomenon in
the culinary world, creating memorable dining experiences. Black Rock currently has locations in Michigan, Ohio, Florida, and Maryland and continues to expand throughout the U.S. For more information about Black Rock and to learn about Franchising opportunities, visit www.blackrockrestaurants.com
Spherion Staffing and Recruiting Is Empowering its Franchisees and Igniting Change
Spherion Staffing and Recruiting is empowering its franchisees and igniting change as recruitment and retention challenges remain widespread. This past summer, the Spherion Works Sweepstakes was launched to recognize America’s unemployed and underemployed by rewarding hardworking employees with 150+ prizes, including a new Ford Mustang GT. On the heels of the Sweepstakes, which helped nearly 15,000 job seekers find and stay in meaningful careers, Spherion launched another innovative program, the Get More! Giveaway. The Giveaway aims to retain employees for Spherion’s client companies and its 200+ offices from coast to coast by distributing weekly digital scratch cards, providing employees a chance to win cash prizes for each week of work they complete while entering them to win larger grand prizes, including $10,000! Spherion recognizes how strategic campaigns like the Spherion Works Sweepstakes and the Get More! Giveaway create excitement for the workforce and positively impact communities. Now, the staffing group has announced its Community Giveback Program, a philanthropic initiative aimed at bolstering charitable organizations dear to their franchisees’ hearts. Spherion is donating $160,000 to nonprofit organizations in the communities where its franchisees serve, in addition to volunteering their time and partnering with them on an ongoing basis. Spherion, a leader in the recruiting and staffing industry with 75 years of experience, brings the power of local to its clients and candidates through a network of independent and empowered franchisees. As the work climate continues to shift, Spherion is growing and evolving to tackle what is next. For information about the Spherion franchising opportunity, visit https://www.spherion.com/franchise/
SERVPRO Launches New Advertising Campaign to Reinforce Leadership Position SERVPRO, the nation’s leader in fire and water cleanup and restoration services, will bring its Like it never even happened® brand promise to life in a fun, visually-striking advertising campaign. The new “There’s a PRO for that” campaign, showcases SERVPRO’s industry-leading arsenal of cleaning and restoration capabilities through a series of extreme scenarios that put its services to the test. The campaign was created by BUNTIN, SERVPRO’s lead brand and advertising partner. The team at BUNTIN partnered with Los Angelesbased production house Smuggler, the top-rated production company in the United States, to produce two spots that combined massive in-camera special effects with high-quality post-production enhancements. In addition to the advertising campaign, SERVPRO is unveiling a brand refresh featuring changes to its logo and several significant updates to its website, including a new “look and feel.” This is the first time SERVPRO has updated its logo since 2013. “The inspiration for this campaign comes directly from the amazing work SERVPRO experts do on a daily basis, taking on challenges of any size with an unmatched level of effectiveness,” said Mike Stahl, SERVPRO’s Chief Marketing Officer. “This campaign showcases how SERVPRO makes Like it never even happened® happen. It dramatizes how no matter what might come your way, you can be reassured because SERVPRO always has a pro for that.” The new integrated campaign will feature national broadcast TV, OTT/overlays, paid and organic social media, online video (OLV) retargeting, and website content. https://www.servpro.com/about/advertising/pro-for-that Franchising MAGAZINE USA 57
veterans supplement
Q&A: Neighborly - Lou Schager | Mosquito Joe
Q&A with LOU SCHAGER MOSQUITO JOE “
Similar to the best-run military organizations, Mosquito Joe franchisees are always helping each other and constantly working on advancing their teams to provide their community with the best mosquito control services possible.
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Can you share more on your military background? In 1990, I graduated from the United States Naval Academy and began my journey through the Naval Aviation pipeline. I was privileged to serve 27 years in the U.S. Navy, primarily flying F-14 and FA-18 aircraft for much of my career, graduated from the Navy’s Strike-Fighter Weapons School (TOPGUN) and served as the Commanding Officer of an FA-18 squadron. Throughout that time, I flew 110 combat missions in support of our U.S. and coalition forces over Iraq and Afghanistan over five separate deployments. During my last tour, I led as the Commanding Officer of Naval Air Station Oceana, the largest Naval Air Station on the East Coast before retiring in 2017.
career, I asked myself, “Where can I find that sense of purpose in the private business sector?” Mosquito Joe’s mission of bringing happiness and health to families and their pets really resonated with me. Also, I was drawn to Mosquito Joe as a franchise business as I knew it presented an opportunity to take advantage of my military-inspired leadership skills, strategic thinking and a disciplined approach to following processes.
How have the skill sets you developed in the military helped you in your franchising endeavors, especially during the pandemic?
Serving in a leadership capacity in the military requires as much of an emphasis on building relationships as What led you to franchising? it does on making informed, strategic I love the military because I appreciate decisions. Developing and sustaining sense purpose and mission. Ryan the Ursey (left)ofwith Chris Wyland - ChiefWhen Developmentbusiness Officer atrelationships Roll-Em-Up. requires clear seeking an opportunity after my military communication, and that was paramount 58 Franchising MAGAZINE USA
during the pandemic to help navigate the uncertainties of COVID. Also, Veterans leave the military with leadership skills and an innate understanding of how to share best practices to help each other succeed. Similar to the best-run military organizations, Mosquito Joe franchisees are always helping each other and constantly working on advancing their teams to provide their community with the best mosquito control services possible.
Why are military veterans especially well-suited for franchising? Veterans leave the military after years of following a disciplined regiment and that translates well into running a franchised
business. Inherent in operating within a Franchise model is a servicemember’s ability to follow processes which leads to strong Brand loyalty and success.
Do you have any advice or resources for other military veterans looking to transition into the franchising industry? I’d invite servicemembers to do their homework and ask lots of questions when seeking business opportunities in franchising. There are so many to choose from, but at the end of the day, find a category or business sector that you have a passion for since this will be your life for years to come. Also, International Franchise Associations’ “VetFran” is an
excellent resource for military veterans seeking to learn more about franchising opportunities.
What plans for development do you have for 2022? We want to continue our growth around the country because it’s obvious - outdoor pests are never going away. We’ve made a dedicated effort in the Midwest and New England for ticks and mosquitoes. Also, with mosquitoes becoming a really big problem in California, we’re pleased to be a solution for our customer’s needs out west. Also, we want to continue a strong growth that remains focused on our professional,
superior customer service. Lastly, being a part of the EPA’s Pest Environmental Stewardship Program (PESP) is really important to me and our owners, as well as the consumers, because it shows we are thoughtful about our approach to Integrated Pest Management while considering the effects on the environment.
Is there is anything else you would like to add? I am proud to be within the Neighborly family, the world’s largest provider and franchisor of home service brands. Like Mosquito Joe, every Neighborly Brand promotes a commitment to Veterans, creating opportunities for thousands of servicemembers across the country. Franchising MAGAZINE USA 59
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EXPERT ADVICE: Douglas Smith | Senior Vice President of Franchise Development | BELFOR Franchise Group
Veterans Can Find a Home in Service-Based Franchising Douglas Smith is the Senior Vice President of Franchise Development at BELFOR Franchise Group, the world’s largest residential and commercial services franchise group which operates franchises including 1-800 WATER DAMAGE, Chem-Dry® & Upholstery Cleaning, Delta Restoration Services®, DUCTZ International, HOODZ® International, N-Hance® Wood Refinishing, Blue Kangaroo Packoutz, The Patch Boys®, redbox+®, WINMAR®, and Z PLUMBERZ. For more information on BELFOR Franchise Group, visit www.belforfranchisegroup.com.
After sacrificing so much to serve the country, returning home to start a new career can be daunting for veterans – but it doesn’t have to be. There’s a natural connection between military service and franchising that offers veterans the chance for a fulfilling and successful second career. In particular, service-based franchising plays to many military skills and is increasingly indemand by home and business owners. In fact, according to a study by the International Franchise Association, one out of every seven franchises in America are currently owned by a veteran. BELFOR Franchise Group (BFG) prides itself on consistently hiring veterans to own businesses within its network of 11 service-based franchises. Two of our nine brands, DUCTZ and 1-800 WATER DAMAGE, were recently ranked on Entrepreneur’s list of top franchises for veterans. Let’s dive into a few reasons why franchising is a great option as a second career for veterans. 60 Franchising MAGAZINE USA
A Heart of Gold It takes a special type of person to put their life on the line to protect their country. The desire to selflessly serve and put other people’s needs before their own is a trait that cannot be taught. Upon leaving the armed forces, that compassion and inclination to give back doesn’t just go away. We’ve found that veterans find comfort within home-based franchises that provide communities with specialized services, whether it’s routine home maintenance or emergency response. At BFG, we have created a strong, inclusive culture that’s built on the foundation of “people helping people.” Take for example Bill Weber, owner of The Patch Boys of DuPage County and a 45+ year home renovation industry expert and proud U.S. Navy veteran. Since his time in service, Bill has been an active community member and assists homeowners, business owners and property managers with his company’s high-quality drywall and plaster repair services. His passion for helping others and commitment to service positioned him to become an incredibly successful franchisee. People with heart
and a desire to help others are the core of what makes a great home-based services franchisee – as for the technical skills, those can always be taught.
Growth Opportunities Within the armed forces, there is room to progress through the ranks with continued growth, skill mastery and leadership. The same goes for franchising – and entry into the franchising world often comes with a discount for veterans. We’ve seen time and again that team members who start out as entry-level technicians eventually work their way up to owning and operating their own business. This was the case for Tyler Keeports, co-owner of DUCTZ of North Lancaster and Lebanon Counties. After his military career with the Army, he worked as an electrician before joining DUCTZ as a technician. Thanks to comprehensive training and support programs, Tyler is now as a franchise owner alongside his father Dave Keeports, who is also a veteran. Just like veterans receive onthe-ground training within the military, ongoing coaching and development ensure that franchisees have both the technical competence and business development
Z PLUMBERZ, he realized the benefits of the network and reputation offered by BFG. From there he flourished. The discipline, attention to detail and importance of teamwork that he learned in the military has also been the key to his success as an expert plumber and business owner over the past 26 years. There is no doubt that starting a new career is a big step with a period of transition, especially for veterans who are looking for a fresh start after serving their country. While there are unique challenges that come with owning a business, many veterans are innately well-equipped to flourish within service-based franchising. The numerous parallels between franchising and military – including the desire to help and serve others, utilize training for growth and leadership opportunities, and principles of discipline and collaboration – lead to success and a rewarding career path. knowledge to serve their customers and grow their business.
Established Support Systems In the military and in service-based franchising, you are never alone. From the start, there are clear processes and systems in place to help guide daily operations and stay on a growth trajectory. Typically, franchisees must follow a set of uniform guidelines when making decisions related to hiring, marketing and office design, just to name a few, while simultaneously having the freedom to handle many aspects in a way that reflects their personalities and values and makes their business their own. Business owners operating under the established BFG umbrella get the support of a reputable brand with the name recognition to follow, helping to attract clientele and get the business up and running more quickly. They also have access to our entire network of owners – not only to build relationships but also to learn best practices and discover shared experiences. Steve Ivey, owner of Z PLUMBERZ of Temecula, entered the plumbing industry after his time in the Marine Corps, first trying to go at it alone. Upon discovering Franchising MAGAZINE USA 61
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FRANCHISEE IN ACTION: Doug Toler | Storm Guard Franchisee
Why Franchising is THE Best Business Opportunity for Veterans Doug Toler, a United States Military Veteran turned Storm Guard franchisee, shares his story and the valuable lessons that he learned while in service that have helped him to succeed within the franchise industry. Toler served in the first Gulf War before returning home and now owns and operates the largest Storm Guard franchise on the east coast.
My Credentials Ever since I was a child, I knew that I wanted to join the military and serve my country. I grew up in Arlington, Virginia, a suburb of Washington D.C. My parents were involved with the government so I was constantly surrounded by and involved in conversations about our country. Wanting to branch out in terms of my career path, I looked elsewhere to try and make a difference within my community while also following in my parents’ footsteps. By the time I made it to high school, I knew without a shadow of a doubt that I wanted to join the military. I decided to join the ROTC program offered as an elective class for the last two years of high school. During my senior year, I decided to join the United States Marine Corps to be one of the “Few and Proud”. My mother was less inclined, but with 62 Franchising MAGAZINE USA
some encouragement and a blessing from my father we agreed I would try to become a Marine. In speaking with my recruiter, the Harrier program looked amazingly cool. I was eager to join the Marine Corps, and one day work with these exceptional aircraft. Six months later, they paused the program so I explored other options with the recruiter. After a long conversation, we came across the “LAV” Light Armored Vehicle. The promotional videos immediately sparked my interest and I knew that if flying harriers was no longer an option, this was my new path for my service. The recruiter expressed that they were starting a Light Armored Infantry Company at USMC Quantico Base, located in Virginia. I was ecstatic because the base was close to home and I knew that this was my purpose. After I graduated high school, I went to boot camp in Paris Island
SC. I went from Bootcamp to an Army base in Rural Maryland where the LAV training would begin. Upon completing my training, I was stationed at Quantico where I continued to learn everything from important leadership skills, maintenance on vehicles, and the will to never quit. On December 25th 1990, I was deployed to the Gulf War. The month leading up to and during battle is truly where I learned the leadership skills and devotion that I have today. When I went to the Gulf War, our captain was a true leader. He knew how to command a group of Marines with both heart and strength. His selfless attitude and Lead by example to others while under major stress inspired me to adopt a similar leadership style in my own ventures. Once the first Gulf War was over, I knew that the skills I learned while in the military would be applicable to a future career.
The skills that I have learned “ throughout my military service have been incredibly helpful to my new career as a small business owner. I was able to learn valuable leadership skills that have helped me to put together a team that I can trust to provide nothing short of excellence every day.
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What Led me to Franchising After serving in the military, I started working for large corporations in their transportation sector. After searching for the right fit, I got a job at Coca-Cola, working my way up from route sales into sales management. Several years later, I decided to leave and wound up at their competitor, Pepsi. At Pepsi, I also worked my way up from sales management to become an Operations manager. I liked the work and fast pace but it was the fact that I was not able to spend as much time with my family that began to take a toll on me. After seven years, I decided to leave and join Pepperidge Farm. I stayed there for 13 years until I grew tired of corporate America and was introduced to franchising. What intrigued me about franchising was that I didn’t have to recreate a business model or plan of success because Storm Guard already had a proven model. I had always been good at working with my hands and I wanted to be involved in a company that gives back to the community. I did some research and found Storm Guard, an innovative and community-driven roofing and construction brand. I fell in love with the company and the exceptional service that they provide. At Storm Guard, they made it a point of emphasis that they are committed to helping their local community and their employees which was important to me. I excitedly started this new chapter of my life and decided to franchise my own Storm Guard location in my home region of Northern Virginia, becoming the first Storm Guard franchisee.
Military Skills Help Veterans Navigate the COVID-19 Pandemic
come out stronger. All of these attributes can be applied to franchising. There are
going to be tough times running a business
The skills that I have learned throughout my military service have been incredibly helpful to my new career as a small business owner. I was able to learn valuable leadership skills that have helped me to put together a team that I can trust to provide nothing short of excellence every day. Those skills were truly put to the test in the last two years. If it wasn’t for the lessons, I learned in the military such as getting up and working harder every time you get knocked down, I would not have overcome the challenges that the pandemic presented. We have developed a family here at Storm Guard and I am so happy with the work that we do throughout our community.
and sometimes certain circumstances are
What Makes Veterans WellSuited for Franchising
company that aligns with your values.
Military veterans are well-suited for franchising because we are all trained to constantly think strategically and be resilient in times of trouble. For all servicemen and women, being away from home in a dangerous place can be daunting. During my time in the military, there were times when we would get beat down, but we had to stay positive, develop a plan, and
out of your control. Every service member that I have had the pleasure of meeting
is more than qualified to overcome these obstacles. We have learned what it takes to succeed in the harshest conditions
through resiliency and strategic planning and can apply these characteristics to the franchising space.
Advice for Military Veterans Looking to Transition into the Franchising Industry My advice for veterans looking to get
involved with the franchising industry
would be to do your research and find a One resource that I recommend would be Franchising for Heroes, a newly formed organization with the goal of helping
servicemen, women, and first responders find jobs and break into the world of
business ownership. Take your exit from
the military as a fresh start. The skills and unique experiences that you have learned and gone through can open up doors that
you may have never thought were possible. Franchising MAGAZINE USA 63
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EXPERT ADVICE: Paul Linenberg | President | Gotcha Covered
Give Back to the Community by Maintaining a Charitable Giving Program
Paul Linenberg is the president of Gotcha Covered, a custom window treatment franchise that has over 120 franchises in the United States and Canada combined. The company specializes in providing end-to-end consultation to its clients. For more information, please visit gotchacovered.com. For more information regarding Gotcha Covered franchising opportunities, please visit gotchacoveredfranchising.com.
Whether you are watching TV or reading your local newspaper, it is common to see nonprofits requesting donations for various causes. Instead of letting these opportunities fall by the wayside, franchises and other organizations should take an active role in supporting charities on both a national and local level. If an organization has the resources, giving back to the community should be a priority. It’s my belief that organizations should make it a focus to establish and maintain charitable giving programs because, in most cases, we have the capital and 64 Franchising MAGAZINE USA
and corporate staff can feel good about working for a company that is doing some good above and beyond taking care of their clients, which can add more meaning to the employees and owner’s daily work. Having a charitable giving program can also let the world know that you care about more than just making a profit, which can attract potential clients and employees. In addition to those internal benefits, the monetary donations and time spent with the nonprofit will only help the cause in which you are supporting.
resources to do it. Running a business means that we generate revenue and profits, and I believe that we have an obligation to give some of that back and provide some benefits to the larger society of which we are a part. This is one of those cases wherein a small contribution by a large number of businesses can have a major positive effect on society that compounds with more participation.
Starting and Maintaining Charitable Giving Programs
Charitable contributions can have several benefits for both the organization and the charities that receive the donations. On a personal level, I believe the biggest benefit is that we, collectively and in our own way, do benefit society with our involvement in charitable programs. A secondary benefit is that both the franchise owners
It is never too late to start a charitable giving program. Whether you have been in business for five years or 100 years, there is always an opportunity to give back to the community or support a cause you are passionate about. In fact, I would encourage it. Remember, it is OK to start small. View this as a long-term, permanent
We support a charity called “ Fisher House, which provides free local housing to the families of military veterans who are being treated at nearby military hospitals.
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part of your business’s culture and give it time to grow both organically and as a result of intentional effort. It’s important to understand that every employee or franchisee may not buy into it immediately for a variety of reasons. Don’t let this dissuade you from starting a program – and sticking with it. When it comes to starting a charitable giving program, the first principle is to be authentic and choose a cause or organization that is personally important or is relevant to the business. Too many businesses choose to associate with people or organizations strictly for publicity. Others, unfortunately, choose causes that are political in nature, which are inherently divisive and will put off or offend a large portion of the population. I would recommend against this form of charitable giving. Take the time to speak with your leadership team and employees
to determine what causes are important to them. This will help you form a broader understanding of the mindset of your employee base. Then narrow the search down to two or three organizations that mean the most to you and your company. At Gotcha Covered, we give to causes that we wholeheartedly support. For example, we support a charity called Fisher House, which provides free local housing to the families of military veterans who are being treated at nearby military hospitals. For
us, this is a perfect combination since it involves the support of our veterans, which is very near and dear to us, and is related to housing. We also support women’s cancer charities, which is important to us because our typical clients are women, who are inherently at-risk for both breast and ovarian cancer. Once your organization has determined which cause you want to support, I would recommend exploring some of the organizations that support that particular cause. Not all charitable organizations are created equal, and you can find some more information and reference from third-party review sites like Charity Navigator in the U.S. or Charity Intelligence in Canada. Each one evaluates and provides free data on thousands of charitable organizations and will be immensely helpful in guiding you to the right group to support. Once the program is in place, it is up to the business owner to maintain the donation efforts. There are no one-size-fits-all approaches to running your program, but these steps will help you get off on the right foot. Remember, while this can have a positive effect on your business and its reputation, it is also an important aspect of running a organization. If you have the means to provide support to relevant causes, it is in the best interest of your community to do so. Franchising MAGAZINE USA 65
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spotlight: Franchising for Heroes Inc.
Franchising for Heroes Inc. Set to Help Service Men and Women Thrive in their Second Act of Service
Franchising for Heroes - A newly formed organization with the goal of helping service men and women find jobs and break into the world of business ownership through franchising has officially launched. The organization is run by Veterans and former First Responders with a passion for helping heroes in search of their next calling and offers a variety of programs to help veterans and current and former first responders succeed within the franchising space. Franchising for Heroes is the creation of Pivotal Growth Partners manager of strategic projects and special initiatives and former police officer, Martin Parker. Leveraging his former relationships within 66 Franchising MAGAZINE USA
FFH wants to help create the opportunity to work and a path “ towards ownership within franchising. ” law enforcement and partnering with franchisees within PGP’s client brands, Martin teamed with Chris Harvey, a decorated Navy veteran and franchise owner and Charles Rankin, franchise owner, Airforce veteran, and former FBI agent, Woody Furnas, former police commander and franchise owner and Jen Furnas, former paramedic and firefighter and franchise owner to bring his idea to fruition. The team set out to create programs offering first responders and veterans the chance to grow, learn and thrive in their Second Act of Service in addition to establishing the organization as a registered non-profit.
“What we have come to realize over the past year and a half is that companies and businesses, small and large, are finding it extremely difficult to retain or hire employees,” said Martin Parker “We have also come to realize that due to nationwide social unrest, first responders are looking for other opportunities outside of public service. Veterans and first responders want to work. FFH wants to help create the opportunity to work and a path towards ownership within franchising.” FFH’s Heroes to Jobs Program provides a way to help veterans and first responders find employment placement within a franchise brand as a shift lead, assistant
About Franchising for Heroes Built on the premise of “Heroes Helping Heroes,” Franchising for Heroes offers career consultation for U.S. Military Veterans, and First Responders looking for their second act of services as leaders in business. The founding members of Franchising for Heroes have proudly worn the same badges, patches, and scars as our heroes, and have first-hand experience transitioning from uniformed service to the world of franchising. Our mission is two-fold - we strive to help our brothers and sisters who heeded the call with education, guidance, awareness, and a path forward in franchise ownership and we amplify the visibility of our championed causes that seek to shine a light upon darkness that affects the lives of our heroes and their families. For more information about Franchising for Heroes, please visit https://franchisingforheroes.com/
About Pivotal Growth Partners manager, or manager. This program also places vets and first responders on a path to becoming an operational partner within the franchise’s they are placed, with the ultimate goal of creating a path toward ownership of his or her own franchise location. More so, Franchising for Heroes offers a Heroes to Owner’s Program, which aids heroes who already qualify for ownership of a franchise. FFH’s third program, Investment in Heroes, gives non-service members the chance to partner with a hero to become a franchise owner or invest in a hero as an operational partner. “I wanted to do something that allowed me to continue to serve but on my own terms”, said Charles Rankin, a co-creator
I wanted to do something “ that allowed me to continue to serve but on my own terms”, said Charles Rankin, a co-creator of FFH, Veteran and Former FBI special agent.
”
of FFH, Veteran and Former FBI special agent. “Just the opportunity to talk with fellow veterans in the military and law enforcement about what’s next is an honor.” Franchising for Heroes is actively seeking to partner with brands who value the service of our Heroes and would like to do their part in saying thank you by employing and creating ownership opportunities for our service men and women.
Pivotal Growth Partners (PGP) is a fullservice Growth & Development Firm with an unparalleled track record of success in growing franchise brands. The experienced team at PGP has awarded & developed more than 5000 franchised businesses across the US and internationally, working with startups and some of the world’s largest companies. With a combined 50+ years of experience and a network of growth and development partners, Pivotal Growth Partners creates value, growing small, regional companies into nationally acclaimed brands. PGP deploys proven processes and systems to effectively grow a business, by creating a “Results Focused” Franchise Growth & Support Culture within its brands. For more information, visit www.pivotalgrowthpartners.com. Franchising MAGAZINE USA 67
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EXPERT ADVICE: Jonathan Barnett | CEO | Oxi Fresh Carpet Cleaning
How Franchising Provides Veterans a Path to Entrepreneurship CEO of Oxi Fresh Carpet Cleaning, Jonathan Barnett, Breaks Down Why Military Veterans Can Excel in the Franchising Industry Franchising can be a great opportunity for veterans who want to become entrepreneurs. Through franchising, veterans can benefit from the structure and support of a franchise system while also leveraging the invaluable skillsets they developed during their service. As the CEO of Oxi Fresh Carpet Cleaning, a fast-drying carpet cleaning franchise with hundreds of locations, I’ve worked with the many veterans who make up a large part of our system. These franchisees work hard, are focused, and run efficient operations. They also make the most of the many tools and programs we provide. I love having these vets be a part of Oxi Fresh, and so I wanted to take a moment to share some useful observations and lessons with any veterans reading this.
What Makes Veterans WellSuited for Franchising Like I said before, when it comes to entrepreneurship via franchising, veterans have some distinct advantages. Thanks to their military training, they have focus, self-discipline, and resourcefulness in abundance. Those qualities are vital to building strong businesses. It’s a veteran’s familiarity with systems and structure, though, that is especially empowering in the world of franchising. 68 Franchising MAGAZINE USA
Luckily for veterans, adapting “ to systems and structures is something with which they are familiar.
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a business. I strongly recommend taking business courses at a local college or university, reading books by experienced entrepreneurs, and networking with successful business people in your area. Through all of this, you will become a more effective entrepreneur.
Military Skills Help Veterans Navigate the COVID-19 Pandemic
Jonathan Barnett is an experienced entrepreneur and franchisor. Since opening his first business in college, Jonathan has always been in the thick of it, building businesses and finding opportunities. His franchise company, Oxi Fresh Carpet Cleaning, has nearly 500 locations across the United States and Canada, with more locations opening every year.
Why? Because quality brands employ a variety of systems. For example, Oxi Fresh offers a range of tools and programs that include everything from customer management software to marketing programs to operational regimens. Those Oxi Fresh franchisees with military experience know how to adopt these various systems and embrace their utility. They use these tools to their utmost and thus can strengthen both their individual businesses and the system as a whole. Add the hard work, leadership, and accountability we see in our veteran franchisees to the mix, and it’s clear why many veterans make great businesspeople.
Research the Franchise: There are a lot of systems out there, and each and every one of them will present themselves as the ideal opportunity. To determine which opportunity is a good fit for you, research the franchisor’s history, systems, franchise disclosure documents, etc. Talk with existing franchisees, learn about the level of support provided, understand the actual costs to opening (and maintaining) a business, and look into competitors (both franchised and not). The better informed you are, the easier it will be for you to make the right decision.
While starting a business is an amazing opportunity, it’s also a big risk. That’s why you can never do too much research when deciding what type of franchise to open.
Research Your Market: If you’re planning on opening a business where you live, you can’t just blindly assume that your hometown is the perfect place for a franchise. The town you live in could present numerous obstacles, such as being too small or having too low of an income level. It’s important to realize that it’s not enough to have an excellent franchise brand—you also need a sustainable market.
Here are some tips for veterans to utilize while researching franchises opportunities:
Research Business Itself: Being a veteran gives you a valuable skill set, but it’s not the only one you’ll need to run
Advice for Military Veterans Looking to Transition into the Franchising Industry
The COVID-19 pandemic brought many restrictions and regulations designed to protect the public interest. Every company has had to adapt to these new rules and consequently needed new systems—we’ve all seen how restaurants have changed, for example. Luckily for veterans, adapting to systems and structures is something with which they are familiar. As long as the franchisor provided useful, clear guidelines, veterans could effectively adapt their operations to create a safe environment and minimize the risk of spreading COVID-19. Adjusting to new scenarios is nothing new for veterans—their experience in the military had taught them adaptability.
About Oxi Fresh Oxi Fresh is one of the nation’s greenest and fastest-growing carpet cleaning franchises. Through innovative products and modern technology, Oxi Fresh offers ecofriendly carpet cleanings with a quick, one-hour dry time. The brand has won numerous awards and been ranked in prestigious industry listings, such as the Franchise 500, Inc. 500|5000, FBR’s Franchisee Satisfaction Awards, and was named America’s #3 Best Franchise to Buy in Forbes. Recently, Oxi Fresh was ranked as a Top Franchise for Veterans by Entrepreneur magazine. Franchising MAGAZINE USA 69
v e t e r a n s s u ppl e m e n t
HAVE YOUR SAY: Pat Durkee | Chief Operating Officer | Office Pride Commercial Cleaning Services
Authenticity Is the Key to Recruiting Veteran Franchisees Franchisors talk a lot about wanting to recruit more veterans to become franchise owners, and for good reason: Veterans make awesome franchisees. Many franchises consider veterans among their ideal franchise candidates. The same character traits that help veterans succeed in the military – discipline, organization, leadership and being self-motivators – help them succeed in whatever business they decide to pursue after they conclude their service. For most franchisors, the question is not whether to pursue veterans but how to go about reaching them and persuading them to join your ranks. Most franchise recruitment efforts lean heavily on advertising, brokers and portals – but with veterans, those methods do not always work. What they really want is for you to speak to them authentically.
A Tough Sell Veterans tend to be a skeptical lot. Probably because of the training they have received, they are distrustful of ads that target them simply because of their veteran status. They also are unlikely to look favorably on advertising that touts a company’s gratitude for their service when it seems more like a sales pitch than an authentic expression of thanks. Many businesses think attracting veteran franchise owners is as easy as showing a picture of a soldier in their ads. And don’t even think about featuring a photo 70 Franchising MAGAZINE USA
For most franchisors, the question is not whether to pursue “ veterans but how to go about reaching them and persuading them to join your ranks. ” of a franchisee wearing his old uniform: Department of Defense regulations prohibit advertising that depicts a current or former military service member in uniform. Using such photos and tactics may discredit a business in the eyes of the very demographic they are trying to attract.
Focus on the Positive Instead of targeting veterans with hokey ads, franchises that successfully recruit veterans focus on sharing authentic
information about what is important to their company. At Office Pride, for example, we talk a lot about our culture and our core values. Our company was built on a set of strong core values, and we live and work by them every day. That’s important to us, and it matters to our franchisees. Veterans respect that, because similarly, military code dictates how men and women in the service are expected to conduct themselves. In talking with franchise candidates,
we also stress our proven processes and support systems. With nearly 30 years of experience, Office Pride has been able to adopt best practices, refine procedures and create systems that work. Veterans appreciate established procedures and understand the importance of following them. You may never have a more compliant franchisee than a veteran! We also love to tell success stories about our veteran franchise owners. All franchisors know that franchise candidates must be able to envision themselves working and succeeding in a franchise before they will commit. That’s why we proudly share the successes of our owners who are veterans on our social media platforms and with the media.
Support Veterans Causes Finally, we support the veterans in our franchise system as well as those who haven’t found the right franchise fit yet. One way we do that is to partner with
objective third parties who assist military personnel in transitioning to the civilian sector and determining if franchising is a suitable path for them. We have a long and proud association with VetFran®, a program of the International Franchise Association Foundation. VetFran was established after the first Gulf War to build a network of brands that encourage veterans to explore opportunities within franchise systems. We also partner with Orion Talent to provide franchise opportunities to military personnel who have been honorably discharged from the U.S. military. Authenticity is the key to successfully recruiting veterans to join a franchise system. They want to know what your company stands for. They want to know that you invest in helping veterans find the right opportunity to own their own business. And they want to know that veterans in your system get the support they need to succeed.
Pat Durkee is Chief Operating Officer of Office Pride Commercial Cleaning Services and a U.S. Navy veteran. Office Pride is a five-star participant in the IFA’s VetFran program and is ranked among the “Top Franchises for Veterans” by both Entrepreneur and Franchise Business Review.
How To Recruit Veteran Franchisees Be direct and honest. Talk about the things that matter to you and to veterans. Tell success stories of real veterans who are franchisees. Support veterans causes like VetFran and Orion Talent. Franchising MAGAZINE USA 71
FR A NCH I SE & SERV I CES D I RECTORY
AAMCO First started in 1963 by Anthony Martino as a transmission repair shop, the company now has nearly 700 locations throughout North America and about 12 years ago expanded into total car care. AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings instant recognition and trust from the American consumer.
Bloomin’ Blinds Founded the morning of 9/11...our incorporation papers received their approval stamps within minutes of the towers being struck...Bloomin’ Blinds is a family company. Karen McGuffin founded the company in Dallas and was joined by her three sons within a handful of years. Together they created Bloomin’ Blinds over the next 16 years before the franchise was formed. Now Karen is retired and the boys are still running the show. Bloomin’ Blinds has always been a “repair company that happens to sell a ton of blinds”.
Business Finance Depot
With this franchisee focus in mind, AAMCO provides the brand, tools, guidance and education necessary for new franchisees. This includes financing support, real estate support and training through the entire opening process. http://www.aamcofranchises.com
Early on we realized that retailers were primarily sales only and Bloomin’ Blinds had a significant differentiator in the addition of the repair concept. The business model has weathered the economic storms that followed 9/11 and the housing bubble pop in 2008. Bloomin’ Blinds is a technology based, fresh, new approach to an industry otherwise resisting modernization. For more information contact Kelsey Stuart at: Ph: 1-214-995-1062 Email: kelsey.stuart@bloominblinds.com https://www.bloominblinds.com/
Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.
Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley
caring transitions
with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances.
Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing
Clayton Kendall Clayton Kendall provides comprehensive branded merchandise programs for franchise communities nationwide, resulting in greater brand exposure, cost-savings, streamlined operations and brand compliance. With a customized online store as the organizing principle, our websites give users the ability to purchase their advertising and marketing tools in one easy to use program. We provide marketing collateral, signage, POP
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In addition to automatic brand recognition, AAMCO franchisees benefit from an Executive Leadership Team who established themselves by servicing the automotive aftermarket as franchisees.
Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com
displays, printed materials, promotional products and apparel. Our services include graphic design, merchandising, sourcing, warehousing and fulfillment, kitting and proprietary technology with advanced management reports. All programs are scalable and can be customized to the unique needs of your community. Customer service is our forte. Contact: Dan Broudy CFE, Chief Executive Officer Phone:412-798-7120 Email: dan@claytonkendall.com Website: www.claytonkendall.com
The owners of a family oriented business Dough & Arrows aim to expand their business through nationwide franchising opportunities. Dough & Arrows is well known for their famous Edible Cookie Dough, Gourmet Ice Cream, delicious homemade desserts, and family atmosphere. Based in Hanover, PA, Dough & Arrows is currently looking for potential
Fastsigns® Now more than ever, businesses look to FASTSIGNS® for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company. We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015
FirstLight Home Care FirstLight Home Care offers comprehensive, in-home, non-medical and personal care services to seniors, new mothers, disabled adults and others needing assistance. FirstLight’s team brings more than 170 years of collaborative experience in health care, franchising and senior services, creating FirstLight’s Culture of Care foundation. The last 10 years, we’ve received numerous awards, most recently including ranking among Entrepreneur Top 500 Franchises, Forbes’ Best Franchises to Buy, &
Image One USA Image One USA is a commercial cleaning services business. The Image One franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. It is regularly recognized as a top franchise by third-party franchise and business publications, including CNBC.com, Entrepreneur. com and Franchise Business Review. Image One franchisees work for themselves in a unique relationship with the franchise company. Image One provides them with customer support for their business, ongoing training, along with assistance with billing, equipment and sales training. Image One
QC Franchise Group (DBA QC Kinetix) QC Kinetix is a Charlotte, North Carolina-based franchise company leading the way in helping people maintain an active lifestyle using comprehensive regenerative medicine treatments to address musculoskeletal conditions and joint pain. QC Kinetix is the place to go when you’ve been told invasive surgery is your best option, or after you’ve tried everything to eliminate the pain and immobility of your condition without success. We provide comprehensive regenerative medicine injection treatments, including stem cell therapy with
franchisees all across the United States. For potential franchisees who are family oriented and who wish to spread joy to the community while being at the forefront of a burgeoning food trend, Dough & Arrows might just be the business family you are looking to join. Ph: 717-969-8481 E-mail: info@doughandarrows.com www.doughandarrows.com
FR A NCH I SE & SERV I CES D I RECTORY
Dough & Arrows
• Franchise Research Institute World Class Franchise 20112015 • Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com
Franchise Business Review’s Top 200 Franchises for franchisee satisfaction. In the $80 billion home care, demand for our services already exceeds market supply in many areas. In 2015, the baby-boomers turning age 65 in the U.S. reached 10,000 per day! By 2025, it will grow to nearly 72 million. We’re looking for people who are passionate and strive to provide exceptional service. If you want to make a difference in people’s lives while building a powerful business, THIS is this franchise for you. Phone: 866-985-4031 Email: jdavis@firstlighthomecare.com Website: Firstlightfranchise.com
provides necessary training, tools and support to help franchise affiliates build their business, including teaching franchisees the latest cleaning techniques and empowering them with insights on best-in-class equipment and technology. Ongoing training is delivered both at Image One’s corporate headquarters and onsite at existing client locations to ensure that franchisees continue to grow their own businesses. Image One has commercial cleaning franchise locations covering Chicago, Cincinnati, Dallas, Denver, Detroit, Fort Myers, Nashville and Orlando. Franchise territories are available nationwide. For information on the franchise, visit http://ImageOneUSA.com
BMAC, regenerative cell therapy with amniotic membrane tissue, A2M therapy and PRP therapy. With such a wide array of regenerative medicine treatments available, we make sure to discuss all the therapeutic options with each of our patients. While not all patients may be candidates for all therapies, we will help guide you to make the most appropriate decisions for your particular condition. We treat everyone from weekend warriors and professional athletes to active aging patients who want to stay active. QC Kinetix clinics are dedicated to maximizing the body’s ability to help heal and repair itself from the inside out for vastly improved function and overall quality of life. https://qcfranchise.com/
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FR A NCH I SE & SERV I CES D I RECTORY
Remedy Spa & Salon Suites Remedy Spa & Salon Suites first opened its doors in Atlanta, Georgia in 2018. As an attempt to enter the highly profitable health and beauty industries, Remedy Spa & Salon Suites came equipped with 22 fully leased salon suites. To date, they have opened three locations through Metro-Atlanta. Amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances.
Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts. Remedy Spa & Salon Suites already has an established market presence and substantial market penetration in Atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.
Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution
www.remedysalonsuites.com/franchise
The red Chickz
this with systems and growth in mind, so you can become the next proud owner of a The Red Chickz restaurant franchise with ease.
We’ve Done the Heavy Lifting for You We know the restaurant business and have done our homework. From the homestyle kitchens of Nashville to The Red Chickz restaurants that will be popping up everywhere, we’ve created something really special in an untapped, sizzling market. We make it simple. Our team has worked our tails off to create a superior business model that is streamlined and simple to operate. We designed
Sheenco Travel Sheenco Travel began trading in 2012 under the name Shamrock Vacations. Nowadays Sheenco is the leading name in luxury travel to Ireland and the UK and has just launched a brand new Travel Franchise in the USA. Our focus on luxury helps us to stand out as we only use 4* and 5* properties and have a special focus on the wonderful Castle accommodations available throughout Ireland and the UK. But more than anything it’s the level of service we offer, from the first point of contact until after your reluctant arrival home. Our friendly and close knit team go beyond your expectations with ease. Despite the difficulties of
remedysalonsuites@gmail.com
An investment in a restaurant franchise like The Red Chickz is an excellent way to break into the foodservice business or expand your already existing restaurant portfolio. We seek qualified business owners who understand or appreciate the restaurant industry and are fired up about our brand. www.theredchickz.com
the Global Pandemic, Genevieve continued with the companies plans (albeit on a delayed timescale) to expand their operation in the US and the Sheenco Travel Franchise was launched in June 2021. When asked about the timing of the expansion Genevieve laughingly asks “having started a business in a recession when else would you expand but in a Pandemic?!” Thanks to a solid team and great communication with guests and team members alike, Sheenco Travel have come out the other side of the Pandemic relatively unscathed and the future looks bright for this progressive and innovative company. Opportunities@sheencotravel.com www.sheencotravelfranchise.com
Slim Chickens
10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.
Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the better-chicken segment, opened in 2003 in Fayetteville, Arkansas.
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast-casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces. Today, there are more than 145 Slim Chickens locations open and 700 restaurants in development. The brand, which recently launched a strategic multi-unit franchise growth initiative to reach 700 units in
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chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.
The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio. For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com
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Y A W T A E R G A E R A S G N I T A-Z LIS S S E N I S U B R U O Y E T O M O TO PR
Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or ad! To learn about the A-Z directory or any other products, please contact Vikki Bradbury: vikki@cgbpublishing.com
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Don’t miss an issue
Get the App COVER STORY: Sheenco Travel
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Obviously, the more passionate you are about something, the easier it is to sell it and create a business around that product.
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MAKE A CELTIC CONNECTION WITH A SHEENCO TRAVEL FRANCHISE International travel is starting up again after more than a year of pandemic lockdowns and people are spending more on travel than ever before. That means it’s the perfect time to invest in a luxury travel franchise, says the CEO of Sheenco Travel. Genevieve Sheehan, who founded Sheenco Travel back in 2012, is currently looking for professionals across the United States to open a home-based travel franchise that focuses on bespoke luxury vacations in Ireland and the United Kingdom. One of the biggest advantages to joining Sheenco, Sheehan explained, is that franchisees only need to customize and sell the trips. Sheenco’s team in Ireland takes care of everything after that, including the tour bookings, the logistics and any issues that may pop up while the guests are traveling. “It’s a great opportunity for anyone who wants to get into the travel industry, but doesn’t know where to start,” Sheehan said during a recent interview from Sheenco’s Irish offices in County Cork. “We will be providing in depth and ongoing training and support and the booking of the trips is already taken care of.” 10 FRANCHISING MAGAZINE USA
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One of the biggest advantages to joining Sheenco, Sheehan explained, is that franchisees only need to customize and sell the trips.
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Destination Management In 2012, Sheehan, along with a friend and former colleague from the industry, set up an Irish company called Shamrock Vacations. Shamrock operated as an inbound tour operator providing luxury travel opportunities to Ireland. By 2015, they were being asked to arrange combined trips to Ireland and Scotland, as well as to other parts of the UK. The little tour operator was getting a lot of repeat business and decided to expand. First, though, they needed a name change. As the shamrock is a national symbol of Ireland, the company could not trademark that, so they rebranded to Sheenco Travel in 2016, a name that is now federally trademarked in the USA, Canada, Australia and of course Ireland.
Travel Franchise Inc. is the Franchisor. Meanwhile the Irish company has transitioned into a destination management operation, meaning once the trip is sold by the franchisee, the team in Ireland manage everything after that. Eventually, Sheenco does want to expand its destination offerings, but it will likely do that at a relatively slow pace. This is because the company puts a strong emphasis on customer service and wants to retain its current 4.9-star ranking on Google and Trustpilot, so their focus right now is finding and supporting passionate individuals who are keen to start their own travel business via franchising.
With so many people in the USA “ being able to trace their genealogy back to these countries, it should be easy to find franchisees with that unique Celtic connection.
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connection with those specific countries for many Americans. “It means you can become a specialist for those countries instead of trying to sell everywhere in the world, as so many travel agents do,” Sheehan noted.
Celtic Connection
In 2019, Sheehan bought out her cofounder and is now the sole owner of the company.
Eventual product expansion will likely be via acquisitions of other destination management companies who specialize in a given region, utilizing their unique systems and processes to ensure the Sheenco standards are maintained throughout all operations.
Sheehan said there are three main things she looks for in a potential franchisee. They have to be passionate about traveling, they have to be passionate about providing stellar customer service and they should have a strong connection to Ireland, Northern Ireland, Scotland, Wales and/or England.
Deciding that franchising was the best option for expansion, Sheehan set up two US corporations headquartered in Plano, Texas. Sheenco Travel Inc. operates as an outbound tour operator and Sheenco
While Sheenco currently provides a niche product by only offering luxury travel opportunities to Ireland and the UK, these happen to be extremely popular products with US residents, as there is a strong
With so many people in the USA being able to trace their genealogy back to these countries, it should be easy to find franchisees with that unique Celtic connection.
“Obviously, the more passionate you are about something, the easier it is to sell it and create a business around that product,” the CEO explained.
Keeping Motivated Hoping to scale quickly, Sheehan wants to have 20 franchisees within three years and 50 within five years as they also expand VOL 10, ISSUE 1, DEC 2021 their list of destinations.
MAGAZINE USA
Being Supportive
While Sheenco is brand new to franchising, they are off to a running start. Already a member of the International Franchising Association, they are poised to start COVER STORY signing up franchisees from across the MAKE A CELTIC USA.
CONNECTION A look Once franchisees do signWITH up, they can forward to robust training that includes online manuals and videos. The destination management team in Ireland will also be there to provide input on the various products Sheenco sells to help train the franchisees, who will be known as Luxury Travel Specialists.
SHEENCO TRAVEL FRANCHISE
Sheenco also has its own customized software to help put together the luxury tour bookings for guests.
ACTIONABLE TRENDS IN FRANCHISING
While the majority of the training will be online, there will also be “familiarization trips” on an annual basis where franchisees will actually be able to visit the destinations they are selling and go through the same type of pampering their customers will enjoy.
ENTERING 2022
CRITICAL QUESTIONS TO ASK ABOUT YOUR BUSINESS
“The best way to know a product is to experience it,” Sheehan noted.
To keep their franchisees motivated during this whirlwind expansion, Sheehan plans to have business development managers work directly with the franchisees. She also aims to foster a sense of community within the business through online communication platforms where franchisees will be able to share their wins, along with regular inperson networking events Getting a home-based franchise off the ground, especially during that first year when you’re just getting your footing, can be a bit lonely, Sheehan noted. That’s why Sheenco really wants to let their franchisees know they’re part of a family. “We’re very keen to build up that sense of community,” she said. With pandemic travel restrictions lifting and the luxury travel industry roaring back to life, now is an ideal time to make a Celtic connection and join the Sheenco Travel franchise community. The familiarization trips alone make it sound like an amazing opportunity.
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